Advertise on podcast: Leading Your Best Life with Leigh Farnell

🎧 Podcast Description What if your next 10 deals were already sitting in your database? Most salespeople spend their time chasing cold prospects—complete strangers with no relationship, no trust, and no context. Meanwhile… your old leads, past clients, and dormant contacts are sitting there—waiting. In this episode, we break down why working your existing database is not just easier… it's smarter, faster, and far more profitable than traditional cold calling. You'll discover: Why familiarity and past connection dramatically increase conversion rates The psychology of timing—why "no" often just meant "not now" How to re-open conversations without feeling awkward or pushy Simple frameworks to reconnect, re-engage, and re-sell How to turn your CRM into a consistent, high-quality pipeline The truth is: Cold calling is hard because you're starting from zero. Reconnecting is powerful because you're starting from history. If you're in sales, business development, or client growth—this episode will change how you see your pipeline forever. Don't hunt for new opportunities… Rediscover the ones you already earned. https://forms.gle/bGto8XswG5tw6Ftk9       CZ6 - PDC Sales and Business Growth Partner - Free Sales and Growth Audit Application Each year, we only work with a select number of businesses to ensure we deliver maximum impact — and to make sure your time is valued too. This application helps us determine if we're the right Growth Partner for your business, and if your business is the right fit for our proven CZ6 Sales & Business Growth Systems. Take 5 minutes to complete this form. Your honest answers will: Clarify expectations for our first conversation Help us tailor strategies and insights specific to your business Ensure we maximise the value of our time together https://forms.gle/bGto8XswG5tw6Ftk9

🎧 Podcast Description Most B2B professionals are making one critical mistake… They're trying to sell Step 3 to clients who are still stuck at Step 1. In this powerful episode, we break down why even the best ideas, strategies, and recommendations fail—not because they're wrong, but because they're delivered at the wrong time. You'll discover how to shift from being a reactive service provider to a strategic growth partner by building a clear Account Growth Blueprint that guides your clients step by step. We explore: Why clients resist great advice (and how to remove that resistance) The importance of sequencing in client growth How to stay 1–3 steps ahead without overwhelming your client The "baby steps" principle that drives long-term success How to increase retention, revenue, and referrals without hard selling Whether you're a digital agency, financial planner, accountant, business coach, or any B2B service provider—this episode will change the way you manage, grow, and lead your client relationships. Stop pitching. Start guiding. Stop reacting. Start leading. Build the blueprint—and take your clients with you. https://forms.gle/bGto8XswG5tw6Ftk9   CZ6 - PDC Sales and Business Growth Partner - FREE Sales and Growth Audit Application   Each year, we only work with a select number of businesses to ensure we deliver maximum impact — and to make sure your time is valued too.   This application helps us determine if we're the right Growth Partner for your business, and if your business is the right fit for our proven CZ6 Sales & Business Growth Systems.   Take 5 minutes to complete this form. Your honest answers will:   Clarify expectations for our first conversation Help us tailor strategies and insights specific to your business Ensure we maximise the value of our time together   https://forms.gle/bGto8XswG5tw6Ftk9

🎧 Podcast Description Should you jump on Zoom… or get in the car and go see the client? It's a question every salesperson faces—and most get wrong. In this episode, Leigh Farnell breaks down the real difference between virtual meetings and what he calls the Gemba prospect visit—being there, in the client's world, where the real work happens. You'll discover: When Zoom is efficient… and when it quietly kills your chances Why being physically present changes the quality of the conversation How Gemba visits uncover insights you'll never get on a screen The hidden cost of "saving time" and how it impacts your close rate A simple framework to decide: Go or Zoom? This isn't about old-school vs modern selling. It's about understanding where trust is built, where problems are revealed, and where decisions are actually made. Because sometimes the fastest way to win a deal… is to slow down, show up, and step into the client's world. www.leighfarnell.com  CZ6 - PDC Sales and Business Growth Partner Application Each year, we only work with a select number of businesses to ensure we deliver maximum impact — and to make sure your time is valued too. This application helps us determine if we're the right Growth Partner for your business, and if your business is the right fit for our proven CZ6 Sales & Business Growth Systems. Take 5 minutes to complete this form. Your honest answers will: Clarify expectations for our first conversation Help us tailor strategies and insights specific to your business Ensure we maximise the value of our time together https://forms.gle/bGto8XswG5tw6Ftk9  

🎧 Podcast Description Most salespeople think selling is about what you say. The best salespeople know it's about what you hear. In this episode, we break down one of the most powerful—and most ignored—skills in sales: listening. You'll discover how talking too much is quietly killing your deals… and how shifting your focus to deep, intentional listening can dramatically improve your results. Inside this episode: Why the person asking the questions controls the sale How to uncover real problems (not surface-level noise) The difference between hearing… and actually listening How listening builds trust faster than any pitch ever could A simple framework to guide better conversations and close more deals This isn't about saying less for the sake of it. It's about saying the right things at the right time—because you truly understand the client. Because when you listen properly… 👉 You diagnose better 👉 You position better 👉 And you close more deals Talk less. Listen more. Sell smarter. CZ6 - PDC Sales and Business Growth Partner Application   Each year, we only work with a select number of businesses to ensure we deliver maximum impact — and to make sure your time is valued too.   This application helps us determine if we're the right Growth Partner for your business, and if your business is the right fit for our proven CZ6 Sales & Business Growth Systems. Take 5 minutes to complete this form. Your honest answers will: Clarify expectations for our first conversation Help us tailor strategies and insights specific to your business Ensure we maximise the value of our time together https://forms.gle/bGto8XswG5tw6Ftk9

🎧 Podcast Description What if every single lead that came into your business was handled perfectly… every time? No missed follow-ups. No slow responses. No inconsistency based on mood, skill, or experience. In this episode, we break down how combining the CZ6 Sales System with AI allows you to capture your best sales thinking—and turn it into a powerful, automated sales engine. You'll discover how to: Embed your best sales scripts, questions, and processes into AI Instantly respond to and qualify inbound leads Automate bookings, follow-ups, and sales admin Maintain momentum with prospects using email, SMS, and voice Create a consistent, high-performing sales experience 24/7 This isn't about replacing your sales team—it's about amplifying performance and eliminating inconsistency. We also share a real example from a client we worked with today, where we built an AI-powered system that ensures no lead is ever wasted again. If you want to stop relying on chance and start building a predictable, scalable sales machine, this episode is for you. 👉 The future of sales isn't human or AI… it's human plus AI—executing your best practice every single time.   CZ6 - PDC Sales and Business Growth Partner Application   Each year, we only work with a select number of businesses to ensure we deliver maximum impact — and to make sure your time is valued too.   This application helps us determine if we're the right Growth Partner for your business, and if your business is the right fit for our proven CZ6 Sales & Business Growth Systems.   Take 5 minutes to complete this form. Your honest answers will: Clarify expectations for our first conversation Help us tailor strategies and insights specific to your business Ensure we maximise the value of our time together https://forms.gle/bGto8XswG5tw6Ftk9

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:a36b49b4-edb6-4048-bdfb-38a4660728e3-4" data-testid= "conversation-turn-10" data-scroll-anchor="true" data-turn= "assistant"> 🎧 Podcast Description Anyone can promise results. Very few can prove them. In this episode, we take you inside the client review booklet for the Leigh Farnell Colour Zone Sales System (CZ6)—sharing real feedback, real experiences, and real outcomes from businesses that have implemented the system. You'll hear what actually happens when teams: Stop winging it and start following a structured sales process Take control of their sales conversations Embed discipline, accountability, and daily execution Move from inconsistent results to predictable performance This is not theory. This is not hype. This is what clients say after the system is installed and implemented. Some were sceptical. Some were stuck. Some were already performing—but wanted more. All of them had one thing in common: 👉 They committed to the process. And that's the real message behind every testimonial… It's not the system alone that gets results— it's the implementation. If you're serious about sales growth, this episode gives you something most don't: Proof.     CZ6 - PDC Sales and Business Growth Partner Application   Each year, we only work with a select number of businesses to ensure we deliver maximum impact — and to make sure your time is valued too.   This application helps us determine if we're the right Growth Partner for your business, and if your business is the right fit for our proven CZ6 Sales & Business Growth Systems.   Take 5 minutes to complete this form. Your honest answers will:   Clarify expectations for our first conversation Help us tailor strategies and insights specific to your business Ensure we maximise the value of our time together   https://forms.gle/bGto8XswG5tw6Ftk9

Podcast Description Most sales don't fall apart because of the market, the product, or even the price… They fall apart because the salesperson loses control of the conversation. In this episode, we break down a simple but powerful 6-step sales system that can transform your results—fast. You'll discover how to: Take control of your sales meetings without being pushy Shift from talking too much to listening with intent Diagnose real client problems instead of guessing Present solutions that actually land Prevent deals from drifting, stalling, or disappearing Close with confidence—while the buyer is at peak interest This isn't theory. This is a repeatable system built around buyer psychology, structured communication, and disciplined execution. If you've ever walked out of a meeting thinking "that felt good"… only to get ghosted, this episode will change how you sell—immediately. Because when you follow the right process… 👉 You don't chase deals. 👉 You control them. CZ6 - PDC Sales and Business Growth Partner Application   Each year, we only work with a select number of businesses to ensure we deliver maximum impact — and to make sure your time is valued too.   This application helps us determine if we're the right Growth Partner for your business, and if your business is the right fit for our proven CZ6 Sales & Business Growth Systems. Take 5 minutes to complete this form. Your honest answers will: Clarify expectations for our first conversation Help us tailor strategies and insights specific to your business Ensure we maximise the value of our time together https://forms.gle/bGto8XswG5tw6Ftk9

Podcast Description Every year organisations spend millions on training programs that feel inspiring in the moment — but deliver little lasting change. People attend the workshop. They take notes. They say it was great. And then… nothing happens. No new behaviours. No new habits. No improvement in results. In this episode, sales growth coach Leigh Farnell explains why most training programs fail and what organisations must do to turn training into real performance improvement. You'll discover: • Why training without accountability becomes a "toothless tiger" • The critical difference between training events and performance systems • Why deliberate practice and implementation are the real drivers of improvement • How leaders can ensure training actually moves the dial on sales results • Why participation in development programs should be linked to bonuses, promotions, and leadership opportunities If you want your investment in training to produce real behavioural change, stronger sales capability, and measurable business growth, this episode explains the system that makes it happen. Because in high-performing organisations, learning is not just something people attend. It's something they apply, practise, and master.   CZ6 - PDC Sales and Business Growth Partner Application Each year, we only work with a select number of businesses to ensure we deliver maximum impact — and to make sure your time is valued too. This application helps us determine if we're the right Growth Partner for your business, and if your business is the right fit for our proven CZ6 Sales & Business Growth Systems. Take 5 minutes to complete this form. Your honest answers will: Clarify expectations for our first conversation Help us tailor strategies and insights specific to your business Ensure we maximise the value of our time together https://forms.gle/bGto8XswG5tw6Ftk9

Podcast Description In this episode we explore a powerful sales discovery technique that instantly transforms the quality of your sales conversations. Instead of talking about features, price, or generic goals, elite sales professionals help prospects define what success actually looks like in numbers. Using three simple but powerful questions: • What would a Good result look like? • What would a Great result look like? • What would an Excellent or mind-blowing result look like? This approach future-paces the prospect onto the "dance floor" of possibility and allows you to anchor your proposal around real outcomes, real numbers, and real ROI. You'll learn how this framework fits inside a structured POMVIC Needs Discovery process, how to use it to calculate ROI or ROAS, and how it reframes the closing conversation from: "Do you want to buy?" to "Which result do you want to achieve — Good, Great, or Excellent?" If you want to stop selling price and start selling impact, outcomes, and transformation, this episode will give you a simple tool you can use in your very next sales conversation. Want me to Coach You to Lead Your Best Business - Lead Your Best Life?   Book an Obligation Free Lead Your Best Life Strategy Session Schedule a free Lead Your Best Business - Lead Your Best Life Coaching call here now: 15-Minute Strategy Meeting   Limited spaces available.  

Podcast Description Most businesses think they need more leads. The truth? They're already leaking revenue every time the phone rings. In this episode, I break down 7 non-negotiable principles for handling incoming enquiries — whether you run a dog boarding or training business, a storage facility, a gym, or any service-based operation. You'll learn: Why the first 5 seconds of a call determine whether you win or lose the sale How to take control of an enquiry without sounding pushy or "salesy" The questions that uncover why someone is really calling How to sell outcomes instead of features and prices And how to confidently close with a clear next step — every time This isn't about scripts or gimmicks. It's about professional conversations that build trust, create certainty, and convert interest into action. If your phone is ringing but your results don't match… this episode will change how you answer your next call.   Want me to Coach You?   Apply for Obligation-Free Strategy Session CZ6 - PDC Sales and Business Growth Partner Application Each year, we only work with a select number of businesses to ensure we deliver maximum impact — and to make sure your time is valued too.   This application helps us determine if we're the right Growth Partner for your business, and if your business is the right fit for our proven CZ6 Sales & Business Growth Systems. Take 5 minutes to complete this form. Your honest answers will: Clarify expectations for our first conversation Help us tailor strategies and insights specific to your business Ensure we maximise the value of our time together   https://forms.gle/bGto8XswG5tw6Ftk9  

Podcast Description Most businesses think they have a lead generation problem. They don't. They have a lead quality problem. In this episode, we unpack why chasing more leads is often the fastest way to burn out your team, dilute your positioning, and destroy your margins — and why the most successful agencies and professional service firms do the opposite. You'll learn how to build a Lead Filter & Lead-Loading System that: Protects your time and energy Improves conversion rates by only engaging the right prospects Positions you as scarce, premium, and highly in demand This is not about getting more enquiries. It's about qualifying, prioritising, and selecting the clients you actually want to work with. If you're tired of tyre-kickers, price shoppers, and endless "maybe" conversations, this episode will change how you think about leads forever.   CZ6 - PDC Sales and Business Growth Partner Application Each year, we only work with a select number of businesses to ensure we deliver maximum impact — and to make sure your time is valued too. This application helps us determine if we're the right Growth Partner for your business, and if your business is the right fit for our proven CZ6 Sales & Business Growth Systems. Take 5 minutes to complete this form. Your honest answers will: Clarify expectations for our first conversation Help us tailor strategies and insights specific to your business Ensure we maximise the value of our time together https://forms.gle/bGto8XswG5tw6Ftk www.leighfarnell.com Apply for a Growth Partner Strategy Meeting here - click here to help yourself get super clear on what your Sales and Business Growth Goals are. If you qualify we will then send you a link to set an appointment time for a 30 minute zoom call.

Description: Ever tried to close a deal over coffee? In this episode, I break down a real closing meeting I had with a prospect in a coffee shop—what worked, what nearly derailed it, and the subtle mistakes I see salespeople make every day in informal settings. From body language and timing to questions, silence, and knowing when not to talk, this episode is a practical playbook on how to close professionally without turning a coffee meeting into a casual chat that goes nowhere. Coffee shop meetings feel relaxed—but they're where more deals are lost than won. In this episode, I walk you through a real closing conversation with a prospect and unpack exactly what to do—and what never to do—when the setting feels informal but the decision is serious. If you've ever left a meeting thinking, "That went well… so why didn't it close?" this episode will sharpen your awareness and your edge.   Book a time to talk about this.   Apply for a free introductory coaching session - https://calendly.com/lfbb/pdc-30-minute-no-fee-strategy-meet   #sales  #salescoaching #salesstrategy #sales #salestips #salescoach #saleslife #salestraining #salestrainer #salesfunnel #business #performancedevelopment #performanceimprovement #performanceempowerment #leadership #leadinggrowth #leadershipdevelopment #leadershipcoach #ceo #managingdirector #leadershipteam #leadershipempowerment #newleadership

PODCAST DESCRIPTION  Robert Kiyosaki once taught me that 'your mission and passion in life is determined by the principle of 'doing what you love to alleviate what you hate.' In my case I love helping people, but in particular I hate seeing good people, sales people, professionals, being thrown to the wolves, with little or no training, skills, or tools, expected to sell, bring in revenue, feed the rest of the tribe. I particularly get annoyed when experiences sales managers or Directors just expect someone to be able to sell on the basis that 'if you can talk, you can sell..' My whole career for the past 25 years has been working with teams and sales professoionals to enable, empower, coach, mentor, and equip them to achieve their sales goals. Not to throw them to the wolves and expect them to come back with bucket loads of gold, jewells and signed contracts. Too many good people are struggling in sales—and it's not because they lack effort, intelligence, or integrity. It's because they've been sent out to hunt revenue with blunt spears and no training… then judged on the outcome. In this episode, Leigh Farnell unpacks why sales is not about talent or personality—but science, structure, and skill—and why accepting average performance is quietly destroying confidence, margins, and belief. You'll discover: Why a common sales language eliminates confusion, emotion, and guesswork How the science of influence removes the need for pressure, pushing, and "selling" The power of better questions to shorten sales cycles and create clarity Why objections should be handled before they appear—not at the end Why average performance isn't neutral—it's expensive, and how raising standards lifts everyone This episode is for salespeople, entrepreneurs, and leaders who care about people and performance—and who believe good people deserve better tools. No more blunt spears. No more innocent salespeople. Average ends here.   Book a strategy call here -- https://calendly.com/lfbb/pdc-30-minute-no-fee-strategy-meet     #salescoaching #salesstrategy #sales #salestips #salescoach #saleslife #salestraining #salestrainer #salesfunnel #business #performancedevelopment #performanceimprovement #performanceempowerment #leadership #leadinggrowth #leadershipdevelopment #leadershipcoach #ceo #managingdirector #leadershipteam #leadershipempowerment #newleadership

Podcast Description In a world full of noise, opinions, and "experts," credibility has become the ultimate differentiator. In this episode, I sit down with Mitchell Levy, Global Credibility Expert, 2x TEDx speaker, international bestselling author of 60+ books, and one of the world's Top 200 Leadership Voices. Mitchell has built and exited 20 businesses in Silicon Valley, published over 750 books, chaired a NASDAQ-listed board, and now works as an Executive Coach alongside Marshall Goldsmith's 100 Coaches—helping leaders see themselves clearly, think better, and lead with impact. We explore: Executive Abundance - what is it and how to access it? What credibility really is (and why most people misunderstand it) Why trust is earned faster — and lost easier — than ever before How leaders, entrepreneurs, and sales professionals can build authentic credibility The role of ecosystems, influence, and personal alignment in modern leadership Why being believed matters more than being known This is a powerful conversation about trust, influence, leadership, and lasting impact—and why credibility isn't optional anymore. 🎧 If you lead people, sell ideas, or want your voice to truly matter, this episode is a must-listen. Contact Mitchell at  https://mitchelllevy.com/ https://www.linkedin.com/in/mitchelllevy/ If you want to improve your sales and business growth performance in the next 30 days - go to  www.leighfarnell.com www.pdc-growth.com    EXPLORATORY CALL Book a Strategy Brainstorming Call to see if we are right for you and you are right for us -  https://calendly.com/lfbb/pdc-30-minute-no-fee-strategy-meet  

"Get Your Emotions Under Control: The 6 EQ Skills That Change Everything" Podcast Description Emotions are not the problem — uncontrolled emotions are. In this episode, Leigh Farnell breaks down the six core elements of Emotional Intelligence and explains why EQ is no longer a "soft skill," but a hard requirement for leadership, coaching, management, parenting, relationships, and life. You'll discover: The difference between intelligent vs unintelligent use of emotion Why emotions are data, not dictators The 6 EQ skills every high-performer must deliberately train How emotional leakage destroys trust, culture, and results Simple skills and drills to build self-awareness, regulation, empathy, and influence If you want a clear head, clean emotions, stronger relationships, better leadership, and sustainable performance, this episode will show you how to do the work — and why it matters.   👏 Transform Your Business & Life Today! Ready to unlock a 46% improvement in results or add $1M to your revenue this year? We've got proven systems, tools, and coaching to make it happen—guaranteed!   🚀 Take Action Now:   1️⃣ Join the Growth Challenge Be one of 3 leaders this month to take up our Million Dollar Growth Challenge. Apply now and book your free 15-minute strategy call: Growth Challenge Application   2️⃣ Free Tools & Resources Access free e-books, guides, and resources to grow your business and lead your best life. Visit: www.leighfarnell.com   3️⃣ Book Your Free Strategy Session Let's create a roadmap for your success! Schedule your free call: 15-Minute Strategy Meeting