
Advertise on podcast: Book Your Dream Clients Podcast
Rating
4.7from
This podcast has
267 episodes
Language
EnglishPublisher
Lindsay MaloneyExplicit
No
Date created
2018/09/10
Latest episode
2026/08/07
Average duration
15 min.
Release period
68 days
Description
Thinking of starting a coaching business or looking for new ways to book clients? You're in the right place! You're listening to the Book Your Dream Clients Podcast with your host, Lindsay Maloney. Enjoy these bite-sized episodes, from one coach to another, to help you create and scale your business with simplicity. No hustle required.
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Check latest episodes from Book Your Dream Clients Podcast podcast
The Analog Revival: Why Coaches Should Pay Attention
2026/08/07
Ever caught yourself wanting a landline again? You're not imagining it — 2026 is being called "the year of analog," and it's not just an older-millennial thing. In this episode, Lindsay unpacks the real research behind the analog revival, why our brains cling to nostalgia, and what it all means for how you actually get and keep clients in a hustle-driven, AI-saturated industry.
In this episode:
The screen-time stat that kicked off this whole episode
Why the craving to slow down isn't just you (and isn't just a millennial thing)
The full list of ways people are going "analog" right now — flip phones, film cameras, landlines, and more
What psychologists actually know about why we cling to nostalgia
How this cultural moment connects directly to how you should be building your coaching business
One simple shift you can make this week to build more human, more relational client relationships
Why You've Hit a Ceiling (And It's Not Your Fault)
2026/06/22
If you've been showing up consistently in your coaching business — posting, emailing, showing up on stories — and you're still not seeing new clients, this episode is for you.
It's not a content problem. It's not an offer problem. It's not a mindset problem.
It's a traffic problem. Specifically — a warm audience ceiling problem.
In this episode I'm breaking down what the warm audience ceiling actually is, why almost every coach hits it at some point, and what has to change for your growth to start moving again.
In this episode we cover:
Why doing everything "right" still isn't producing new clients
What the warm audience ceiling is and why it's invisible
The difference between a content problem and a traffic problem
What cold traffic actually means (it's not as scary as it sounds)
The two ways to get cold traffic into your business — organic and paid
The three-layer system I use in my own business to reach brand-new people every single day
Links mentioned:
The Full Visibility System — the complete three-layer course that walks you through organic visibility, a self-funding freebie funnel, and a scaling plan — with a worksheet for every module and everything you need to have your system live within a week.
👉 https://lindsaymaloneycoaching.thrivecart.com/the-full-visibility-system/
If you loved this episode:
Share it with a coach friend who needs to hear it. And make sure you're subscribed — next week I'm breaking down the full three-layer visibility system so you can see exactly how organic, paid, and scaling work together.
I Took 45 Days Off Posting on Instagram. Here's What Happened.
2026/05/17
I stopped posting on Instagram for 45 days. No Reels. No stories. Nothing. This episode breaks down why I did it, what I was afraid would happen, what actually happened to my sales, and what I'm doing differently now that I'm back. If you're exhausted from posting daily and wondering if Instagram actually matters for your business, this one's for you.
One Instagram Post Got 59K Views - Here's Why It Worked
2026/02/23
I posted on Instagram every day for a week. One post got 59,000 views. Another got 2,600 views. Same account. Same audience. 22x difference in reach.
So I pulled the data to figure out what the heck happened.
What I found changes everything I thought I knew about Instagram.
Spoiler: It's not about comments. It's not about likes. It's about one metric everyone ignores.
In this episode, I break down:
• Why Day 1 went viral (310 saves, 59K views)
• Why the comment test completely failed (189 comments, 2,800 views)
• The undeniable pattern across all 7 posts
• What makes content "save-worthy" (and why it matters)
• What I'm testing in Week 2
This is Day 10 of my 90-day Instagram experiment. I'm posting every day, tracking everything, and sharing what actually works for real business owners running real businesses.
No fluff. No guru BS. Just data.
Week 1 Results:
• Day 1: 59,109 views | 310 saves | 416 comments
• Day 2: 6,403 views | 8 saves | 16 comments
• Day 3: 4,344 views | 4 saves | 9 comments
• Day 4: 4,079 views | 13 saves | 29 comments
• Day 5: 3,703 views | 5 saves | 43 comments
• Day 6: 2,798 views | 5 saves | 189 comments (comment test)
• Day 7: 2,652 views | 12 saves | 53 comments
The Pattern: Saves drive reach. Every single time.
Key Takeaway: Instagram doesn't care if people comment. It cares if people SAVE.
What Makes Content Save-Worthy:
• Deep relatability ("This is SO me")
• Reference value ("I'll need this later")
• Shareable truth ("My friends need to see this")
• Emotional resonance ("This put words to what I'm feeling")
• Actionable insight ("I can use this")
Follow the 90-day experiment on Instagram: @lindsay_maloney
How to Build a Coaching Business While Working Full-Time (Without the Burnout)
2026/01/20
In this episode, I'm sharing the reality of building a multi-six-figure coaching business while working full-time and homeschooling three kids. I walk through my actual Thursday schedule, the color-coded task system that keeps me organized, and why passive income changed everything for my family. If you've ever thought "I don't have time to build a business," this episode is for you.
How to Get Coaching Clients Without Discovery Calls in 2026: The $250K Low-Ticket Model
2026/01/13
Learn the proven low-ticket to high-ticket coaching model that's generated $250K+ without discovery calls. Freedom over burnout starts with this strategic system.
Grab the Dream Client Code: https://lindsaymaloneycoaching.thrivecart.com/the-dream-client-code
How to Make Money Before You Create Your Offer
2026/01/05
Pre-selling is one of the smartest ways to make money as a coach. You get paid upfront, validate your idea before spending weeks creating it, and commit yourself to finishing. In this episode, I'm breaking down the complete 9-step system for pre-selling any offer - from planning to launch to post-sale transitions.
In This Episode:
- Why pre-selling is smarter than creating first, launching second
- The 3 benefits of pre-selling (money, validation, commitment)
- Step 1: How to decide what you're creating and pick a delivery date
- Step 2: Creating simple branding (one Canva image is enough)
- Step 3: Teasing it on social media before launch
- Step 4: Creating a simple checkout page (no long sales page needed)
- Step 5: Launching with urgency (time, money, or results)
- Step 6: Selling daily until delivery date
- Step 7: Creating the product after you've been paid
- Step 8: Switching from pre-sale to live (what to update)
- Step 9: Selling again once it's live
Key Takeaways:
- Pre-selling validates your idea before you waste time creating
- You only need a simple checkout page, not a long sales page
- Pick a delivery date and commit to it - this holds you accountable
- Create urgency with time, money, or results
- Email your list 1-3 times during the pre-sale week
- Once it's live, segment buyers and sell to non-buyers again
**Resources Mentioned:**
- Pre-Sale Profit Course: https://lindsaymaloneycoaching.thrivecart.com/pre-sale-profit/
- ThriveCart: https://linzi900--checkout.thrivecart.com/thrivecart-standard-account/
Connect with Lindsay:
- Instagram: @lindsaymaloney
- Website: https://lindsaymaloney.com
Subscribe & Review:
If this episode helped you understand how to pre-sell your offers, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show.
The $43 Offer That's Made Me Over $250,000 (5,700+ Sales)
2025/12/29
One offer. $43. Over 5,700 sales. More than $250,000 in revenue. In this episode, I'm breaking down exactly what this offer is, why it works, how I created it, and what you can learn from it. Plus, I'm sharing how this one low-ticket offer books most of my high-ticket clients and why strategy beats mindset every single time.
In This Episode:
- What The Dream Client Code is and why 5,700+ coaches have bought it
- Why $43 specifically (the psychology behind the price point)
- What makes a low-ticket offer convert at scale
- How a $43 offer books high-ticket clients
- The order bump and upsell strategy that increases average order value
- Why coaches need strategy, not more mindset content
- 5 lessons you can apply to your own low-ticket offers
Key Takeaways:
- You don't need a million offers - you need ONE that works
- Low-ticket can be highly profitable ($43 x 5,700+ = $250K+)
- Solve a real problem with a real strategy (not mindset shifts)
- Make your low-ticket offer the front door to your business
- Let each offer lead naturally to the next with order bumps and upsells
Resources Mentioned:
- The Dream Client Code: https://lindsaymaloneycoaching.thrivecart.com/the-dream-client-code
Connect with Lindsay:
- Instagram: @lindsaymaloney
- Website: https://lindsaymaloney.com
- Email: [email protected]
Subscribe & Review:
If this episode helped you see what's possible with one solid low-ticket offer, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show.
---
Why AI Won't Replace Coaches (But It Might Replace YOU If You Don't Do This)
2025/12/22
AI is everywhere - ChatGPT, Claude, and countless other tools that can answer questions, give advice, and create content. So are coaches being replaced by AI? In this episode, I break down what AI can't replace, who's actually at risk, and exactly what you need to do to stay irreplaceable as a coach. Plus, I'm sharing a 5-question quiz to help you assess if you're relying on AI too much.
In This Episode:
- What AI can't replace (the human element of coaching)
- Why some coaches are at risk of being replaced
- What makes you irreplaceable as a coach
- How I use AI in my business (and how you should too)
- 5 things you need to do to stay irreplaceable
- Quiz: Are you relying on AI too much?
Key Takeaways:
- AI can't provide human connection, empathy, or accountability
- Coaches who hide behind generic content are at risk
- Your personality, values, and lived experience make you irreplaceable
- Use AI as a tool to work faster, not to replace your voice
- Show up as a real human being - that's what people pay for
Resources:
- Shop my courses: https://lindsaymaloney.com/courses
- Work with Lindsay: https://lindsaymaloney.com/work-with-lindsay
- Read the blog post version: https://lindsaymaloney.com/blog
Connect with Lindsay:
- Instagram: @lindsay_maloney
- Website: https://lindsaymaloney.com
- Email: [email protected]
Subscribe & Review:
If this episode helped you, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show.
How I Made $3,191 in 6 Days with 4 Simple Emails
2025/12/15
How I Made $3,191 in 6 Days with 4 Simple Emails
$3,191 in 6 days. 4 emails. No webinar, no complicated funnel - just a simple, strategic email sequence that worked.
In this episode, I'm breaking down the exact 4-email sequence I used to launch my Client Hub offer. You'll hear what each email said, why it worked, and the psychology behind the strategy.
You'll learn:
The complete breakdown of all 4 emails (with subject lines)
Why each email had a specific job in the sequence
How I made the problem specific enough that people felt seen
The urgency strategy that didn't feel manipulative
Why simplicity beats complexity when it comes to email launches
Key takeaways you can use for your next offer release
If you're tired of overcomplicating your launches or wondering how to structure your emails, this episode gives you a proven framework you can adapt and use.
Resources:
Get the complete email sequence + sales page template: https://lindsaymaloneycoaching.thrivecart.com/inside-my-offer-playbook/
Read the blog post version: https://lindsaymaloney.com/blog
Follow me on Instagram: @lindsaymaloney
Work with me: https://lindsaymaloney.com/work-with-lindsay
Subscribe & Review: If this episode helped you, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show.
What's Working in My Coaching Business Right Now (Real Numbers and Strategy)
2025/12/08
What's Working in My Coaching Business Right Now (Real Numbers and Strategy)
482 sales. 303 new customers. An 8.4% conversion rate on a brand new offer. And I did it all while keeping my Meta ads stupidly simple.
In this episode, I'm pulling back the curtain on my November numbers and sharing exactly what's working in my coaching business right now - and what's not.
You'll hear:
The real numbers from November (sales, conversions, ad spend)
Why I launched the Client Hub and how it converted at 8.4%
My contrarian Meta ads strategy (less creative = better results)
What I stopped doing that actually improved my ROAS
Why I'm spending $100/day instead of $1,000/day on ads
What I'm doubling down on in December
How I built a new offer during one of the hardest months personally
No fluff. No theory. Just real numbers and the strategy behind them.
If you're tired of complicated funnels and guru advice that doesn't work, this one's for you.
Episode Highlights:
[00:00] November by the numbers: 482 sales and 303 new customers [02:15] The Client Hub launch: How I hit 8.4% cart conversion [05:30] My simple Meta ads strategy (and why it's beating the gurus) [08:45] Inside My Offer Playbook: What it is and why I created it [11:20] What didn't work: Why more creative killed my ad performance [14:10] What I'm testing next month [16:00] Building a business during hard seasons
Mentioned in this episode:
The Client Hub
Inside My Offer Playbook
Dream Client Code
Resources:
Grab Inside My Offer Playbook: https://lindsaymaloneycoaching.thrivecart.com/inside-my-offer-playbook/
Follow me on Instagram: @lindsaymaloney
Work with me: https://lindsaymaloney.com/
Subscribe & Review: If you loved this episode, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show.
Ask Me Anything: Lindsay Answers Your Business & Life Questions
2025/05/01
Do you dream of building a business that doesn't need you 8 hours a day?
Want to create digital products that sell while you sleep?
Struggling to balance work, family, and faith?
In this special Q&A episode, business coach Lindsay pulls back the curtain on how she manages it all – from her 4:30am wake-up routine to homeschooling three kids while working full-time and running a thriving coaching business.
You'll discover:
- How to craft messaging that attracts genuine clients
- Creating and selling digital products without relying on ads
- Time management secrets for busy entrepreneurs
- Finding work-life balance without sacrificing results
- Homeschooling strategies while working full-time
- How faith influences business decisions Whether you're a working parent, aspiring course creator, or faith-focused entrepreneur seeking practical wisdom, this episode delivers actionable insights from someone who's built a business that complements her life – not consumes it.
⏱️ TIMESTAMPS:
00:00 Introduction
00:59 Getting genuine leads with effective messaging
02:50 My daily routine breakdown
07:54 Building a business without ad spend
09:41 Carving out time for your business as a busy mom
13:53 Speaking to your ideal client
16:37 My approach to work-life balance
19:14 Standing out in your industry
21:05 Homeschool advice while working full-time
27:22 Growing on social media without stress
29:26 Automation strategies that actually work
33:46 Small offers vs. big ticket coaching
38:19 Faith and business philosophy
💼 RESOURCES:
→ Dream Client Guide: https://lindsaymaloneycoaching.thrivecart.com/the-dream-client-code
→ 1K in a Jiffy: https://lindsaymaloneycoaching.thrivecart.com/how-to-make-1k-in-a-jiffy/
→ Micro Offer Mastery: https://lindsaymaloneycoaching.thrivecart.com/micro-offer-mastery/
Strategies That Aren't Working for Coaches and What to Do Instead
2024/07/20
In this episode, we dive into the world of coaching and discuss the many industry-imposed strategies that may not feel right for you. From the controversial practice of hiding prices on websites to the unrealistic advice of quitting your job to pursue coaching full-time, we tackle it all. Learn how to identify red flags, avoid burnout, and tailor your business model to suit your unique needs. We also explore the importance of financial management, keeping your business lean, and the drawbacks of outdated methods like cold DMs and mandatory group participation. Join us for an honest conversation about finding alignment in your coaching practice and making smart, sustainable decisions for your business.
Grab my Coaching Business Bundle here: https://lindsaymaloneycoaching.thrivecart.com/coaching-business-bundle/
How to Sell Out Your Next Offer in 8 Easy Steps
2024/06/26
Episode Summary: In this episode of the Book Your Dream Clients podcast, Lindsay shares her proven eight-step process to help you sell out your next offer. Whether you're a seasoned coach or just starting, these simple steps will guide you from concept to sale, ensuring your product reaches and resonates with your audience.
Episode Highlights:
Creating the Title: Learn how to craft a compelling and transformation-focused title for your offer.
Listing the Details: Understand the importance of outlining every aspect of your offer to meet your audience’s needs.
Setting the Price: Get tips on how to price your offer based on your involvement and the value provided.
Deciding on the Format: Discover the best format for delivering your content, whether it’s a workbook, masterclass, or full course.
Planning the Timing: Choose between pre-selling your offer or setting a creation deadline to keep yourself accountable.
Creating the Branding: Use Canva and other tools to design eye-catching branding that resonates with your audience.
Creating the Pages: Learn how to set up simple yet effective checkout and thank you pages to streamline the purchase process.
Selling Consistently: Commit to daily promotion through various channels to maximize your reach and sales.
Key Takeaways:
Focus on the transformation your offer provides rather than the process.
Outline your offer’s details thoroughly to ensure you deliver on your promise.
Price your offer based on the time and effort it requires from you post-purchase.
Choose a delivery format that best suits your audience’s learning style.
Plan your launch timing and stick to it to maintain momentum.
Create consistent and recognizable branding to build anticipation.
Simplify the sales process with straightforward checkout and thank you pages.
Promote your offer consistently across all platforms to ensure maximum visibility and sales.
Resources Mentioned:
Canva for branding creation
ThriveCart for checkout and delivery
"$1K in a Jiffy" training for pre-selling offers
"The Dream Client Code "course for booking dream clients
Connect with Lindsay:
Instagram: @lindsay_maloney
Website: lindsaymaloney.com
How to Book New Clients Whenever You Want.
2024/01/11
Learn the exact strategy that I used to get booked out overnight!
Step-by-step videos and tutorials to guide you through my entire process.
A support community to cheer you along and answer your questions.
Bonus material templates and tutorials to help you get started as quickly as possible.
Lifetime access so you always have this in your back pocket!
https://lindsaymaloneycoaching.thrivecart.com/the-dream-client-code
Podcast reviews
Read Book Your Dream Clients Podcast podcast reviews
@kimstewinspired 2023/02/12
No coaching question unanswered
I love how Lindsay and her amazing guests help us start and grow our coaching businesses. She has so many amazing resources that she shares on the sho...
Health_ Coach 2022/05/21
Fun, relatable, applicablle
Every episode of the book your dream clients podcast with Lindsey is a fun learning journey!
Elizabeth_StudioClassica 2022/03/28
Actionable and relatable content!
As a guest on her podcast, Lindsay was an outstanding show host! Lindsay asked highly insightful questions, and I loved her ability to invite listener...
93664 2021/10/16
Relatable and Down-to-Earth
I love how relatable Lindsay is. Her strategic, no frills, and no hustle approach is refreshing in this coaching space.
Nathanbynum 2021/08/17
Awesome info
This podcast is full of awesome advice for entrepreneurs at any stage!
Ctrackright 2021/05/04
Like a conversation with a best friend… a business savvy best friend!
It seems like a lot of podcasts for entrepreneurs feel a bit (or a lot) hyped. I come away feeling pumped, but don’t seem to find the excitement lasts...
Krismaspeak 2021/01/28
My new “go to” show ❤️
I love love love love LOVE this podcast! Lindsay books the most amazing guests, but her solo shows are absolute gold. I have learned so much so fast, ...
Allison31 2021/01/28
Honest & Real
I love Lindsay’s honesty and real approach to coaching. She gives attainable advice and tips, and encourages me to keep going in my coaching business....
Jamie Scales 2020/09/25
A MUST-HAVE!
This is such a fierce woman and a must-have in your tool belt. She offers amazing insight and great tips to really level up your business.
cortroc 2020/08/28
She’s knows her stuff
Lindsay always gives the best advice and really knows her stuff. Highly recommend you give her a try.
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