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Brad Barnett, Associate Vice President for Access & Enrollment Management/Director of Financial Aid & Scholarships at James Madison University, joins FYI host Gil Rogers to check back in on the unusual situation this year’s FAFSA delays have put institutions in and what steps can be done by enrollment managers to best prepare for the challenges that those delays present. Brad tells Gil about how institutions like JMU are leveraging tools like net price calculators and fostering an environment of reassurance to ensure that they are in the best position to handle the processing burden of the FAFSA backlog once the decisions start. Brad contrasts the typical university with those utilizing the CSS profile and how they will differ in processing these backlogs at each place. Brad and Gil reiterate the need for tailored communication strategies in higher ed, particularly for low-income, first-generation students who face compounded barriers to higher education. For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00 Discussion on FAFSA Delays and Impact on Enrollment | 01:28 Challenges and Strategies in Financial Aid | 03:25 Importance of Communication | 03:41 Impact of FAFSA Delays on Decision Making | 08:00 Advice for Institutions Navigating FAFSA Delays | 10:42 Potential Impact on Low-Income and First-Generation Students | 14:20 Resources and Support for Under-Resourced Schools | 18:10 Conclusion and Contact Information | 20:30 RELEVANT LINKS: Brad’s Email Address Brad’s LinkedIn Brad’s profile on JMU FYI: Tackling FAFSA Delays: Insights for Enrollment Management Professionals with Emily Coleman FYI: How AI and the New FAFSA are Shaping Financial Aid with Brad Barnett

Dave Marshall, the Founder and CEO of Mongoose Enterprises, joins FYI host Gil Rogers for a conversation about how the tides of technology are transforming higher education. Learn from Dave's first-hand experience, as he shares invaluable insights from his pioneering days of online college applications to the current era, where AI and technology serve as catalysts for human connection, breaking down barriers and fostering a deep sense of belonging among students. Looking forward, Dave predicts that future technology will enable institutions to better understand and respond to students' emotions, tailoring their communication strategies accordingly. Listen in on the conversation now. For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:03 Discussion on the Role of AI in Higher Education | 00:29 The Impact of AI on Communication in Higher Education | 01:08 AI and Facilitating Human Connection | 04:45 The Future of AI in Higher Education | 05:40 AI and Enhancing Personalization and Connection | 10:26 AI and the Student Experience | 15:39 Future Predictions for AI in Higher Education | 23:04 Conclusion and Farewell | 33:46 RELEVANT LINKS: HelloMongoose.com Dave Marshall LinkedIn FYI - AI and Academia: ChatGPT in Higher Education with Dave Marshall

Ryan Craig, Managing Director at Achieve Partners and author whose latest book is titled ‘Apprentice Nation,’ joins FYI host Gil Rogers for a conversation about the value and role of apprenticeships in the American economy, strongly arguing for a shift in the current mentality of 'college for all'. The discussion also navigates the reasons why America has not yet become an 'Apprentice nation' and emphasizes the need for higher public investment to boost such programs. Looking at employer perspectives, Ryan recognizes the importance of partnerships and intermediaries that facilitate the setting-up of apprenticeship programs, and he makes a strong case for integrating real work experiences into educational systems to enhance their future relevance and appeal. This episode shines a spotlight on the transformative role higher education institutions could assume by becoming full-service apprenticeship providers. For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00 Discussing Ryan's Background and Books | 00:24 Understanding the Difference Between Internships and Apprenticeships | 03:45 Challenges and Opportunities in Apprenticeships | 06:57 The Role of Higher Education Institutions in Apprenticeships | 14:03 The Future of Apprenticeships and Higher Education | 18:23 Summary and Closing | 22:14 RELEVANT LINKS: Ryan Craig’s Profile on LinkedIn Profile at Achieve Partners Ryan’s Amazon Author Page Apprentice Nation: How the "Earn and Learn" Alternative to Higher Education Will Create a Stronger and Fairer America College Disrupted: The Great Unbundling of Higher Education A New U: Faster + Cheaper Alternatives to College FYIP Episode: Jeff Selingo FYIP Episode: Brian Rosenberg FYIP Episode: Paul Leblanc

Emily Coleman, co-founder and CEO at HAI Analytics, joins FYI host Gil Rogers for a conversation about the recent announcement from the Department of Education that there would be further delays for everyone in receiving their FAFSA information and to start awarding aid packages. Emily and Gil discuss the ripple effects of those delays on college admissions and how enrollment professionals can respond with agility. Emily suggests that institutions should provide clear communication to families about timeline changes and proactively offer financial aid information sessions. She also emphasizes the importance of working with high school guidance counselors and leveraging third-party geodemographic data for insights. They both agree that while uncertainty exists, enrollment managers can take strategic and proactive measures to navigate this situation effectively. For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00 Impact of FAFSA Delays on College Admissions | 00:16 Impact of Artificial Intelligence on Enrollment Strategy | 00:46 Implications of FAFSA Delays for Schools | 01:20 Changes in College Admissions Process | 01:55 Scenarios for Enrollment Leaders | 02:58 Proactive Measures for Schools | 04:16 Communication with Families | 05:00 Impact of FAFSA Delays on Enrollment Management | 09:32 Communication with Families | 12:24 Tactical Advice for Schools | 16:19 Conclusion and Contact Information | 20:30 RELEVANT LINKS: Emily Coleman’s Profile on LinkedIn HAI Analytics Website HAI Analytics Contact Page

Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Venturing forward, we confront the AI revolution reshaping the very fabric of content creation and SEO. We probe how AI not only crafts and refines content but how it's also redefining user search experiences, as seen with innovations like Google's SGE., joins FYI host Gil Rogers to talk about the future of search engine optimization (SEO), data, and artificial intelligence (AI) in higher education. Brian explains the need for schools to start integrating AI into their processes, rethink their content distribution, and boost the reputability of their domain. He delves into the changing dynamics of search engines and the potential impacts of AI on content creation, search rankings, and community building. Venturing forward, Brian imagines the AI revolution reshaping the very fabric of content creation and SEO. They probe how AI not only crafts and refines content but how it's also redefining user search experiences and expectations, as seen with innovations like Chat GPT. For Your Institution Podcast is a production of Mongoose Research. CHAPTER TIMESTAMPS: Introduction | 01:01 The Power of SEO in Content Strategy | 02:19 The Importance of Content Strategy in Higher Ed | 04:03 Brian's Journey into Content Strategy | 05:31 The Impact of AI on Content Marketing and SEO | 10:23 The Future of SEO and Content Marketing | 19:13 The Urgency of Adapting to AI and New Technologies | 25:33 Conclusion and Contact Information | 34:09 RELEVANT LINKS: Epic Content Marketing - Second Edition BrianWPiper.com EpicContentMarketing.com Brian Piper LinkedIn Profile Brian Piper on X

Brian Rosenberg, author of the book “Whatever It Is, I’m Against It”: Resistance to Change in Higher Education, joins FYI host Gil Rogers to talk about the seemingly paradoxical nature of higher education, known for transformation yet resistant to change. Brian’s expertise touches on the inability of most institutions to undergo major change, the sustainable economic models required to address affordability, and the importance of serving students effectively to increase graduation rates. Gil also asked Brian to weigh in on curriculum design for leadership development, the future of Higher Ed, and how to solve some of the problems with the difference between the cost and the price of college, and what goes on behind the doors with some merit scholarships. For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00 Meet Brian Rosenberg: Author and Higher Education Expert | 00:13 Brian's Journey in Higher Education | 01:06 The Role of Reputation in Higher Education | 07:07 The Genesis of Brian’s Book | 11:52 What is Preventing Change in Institutions | 16:40 US News College Rankings | 20:20 The Impact of Cost on Higher Education Accessibility | 24:48 The Future of Higher Education: A Vision for Change | 34:44 Conclusion: The Need for Bravery and Innovation | 38:25 RELEVANT LINKS: Faculty Profile from Harvard Graduate School of Education “Whatever It Is, I’m Against It”: Resistance to Change in Higher Education

Kevin Ladd, COO of Scholarship.com, joins FYI host Gil Rogers to talk about the evolution of scholarships.com in its mission to demystify financial aid for students. They go through the importance of launching your scholarship search early and how scholarships.com has evolved to stay a crucial resource amid skyrocketing education expenses. Kevin dissects the influence of public scrutiny on the future of higher education, ponders the separation of sports from academics, and reflects on the profound impact of COVID-19 on college landscapes. Join us for a compelling exploration into creating a more accessible and economically feasible higher education system. For Your Institution Podcast is a production of Mongoose Research. Introduction and Guest Background | 00:00 The Evolution of Scholarships.com | 01:53 The Importance of Scholarship Matching Sites | 02:39 The Challenges of Affordability in Higher Education | 03:52 The Role of Institutions in Access and Affordability | 04:52 The Importance of Financial Literacy | 08:40 The Future of Higher Education | 12:45 The Role of Data in Higher Education | 13:17 The Need for Change in Higher Education | 13:39 The Role of Colleges in Community Development | 17:28 Conclusion and Contact Information | 18:42 RELEVANT LINKS: Scholarship.com Profile LinkedIn Profile

Seth Odell, founder of Kanahoma - an education marketing agency specializing in Higher Ed, joins FYI host Gil Rogers for an insightful conversation about Seth’s article 'How to Save a Dying College' following the news of his alma mater's closure. The podcast episode highlights the challenges facing higher education institutions looking at potential closure and offers practical solutions for managing these risks, including diagnosing of problems, market shifts, optimizing real estate, and spending into decline for growth. For Your Institution Podcast is a production of Mongoose Research. Introduction and Guest Background | 00:07 The Journey of Seth Odell in Higher Education | 00:19 The Birth of Kanahoma | 03:39 The Challenges Faced by Higher Education Institutions | 09:38 The Role of Cadence Engagement Platform in Higher Education | 10:00 The Collapse of St. Rose and its Impact | 11:00 The Importance of Diagnosing the Disease Sooner | 23:31 The Need for Institutions to Move with the Market | 23:50 The Role of Real Estate in Higher Education Institutions | 24:48 The Importance of Online Programming | 26:54 The Role of Enrollment in Institutional Decision-Making | 28:59 Conclusion and Contact Information | 30:10 RELEVANT LINKS: Kanahoma - An Education Marketing Agency Seth Odell on X Seth Odell | Linkedin Profile How to Save a Dying College

Beth Wolfe, Executive VP of Enrollment Management at University of Charleston, joins FYI host Gil Rogers to get spicy as they mix the heat of Buffalo Wild Wings with the burning questions of enrollment management in higher education. They start off mild but quickly escalate, tackling topics from the pandemic's impact on college admissions to inventive strategies for keeping cool when the pressure mounts. Beth imparts wisdom on the courage it takes to lead with innovation, make data-driven decisions, and stay genuine amid the dual challenges of professional life and also mango habanero hot sauce. For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00 Structure of This Episode | 1:15 Mild - Beth’s Background | 3:23 Medium - Recent College Fair Roadshow | 6:51 Hot - What’s Different Now Post-COVID? | 11:30 Getting To Know Students’ Stories | 14:37 Biggest Challenge? Staffing | 16:21 Mango Habnero - Supporting Hybrid Opportunities | 19:44 Nashville Hot - How to Become More Data-Driven | 25:39 Contact Info and Closing | 32:36 RELEVANT LINKS: Beth Wolfe University of Charleston Faculty Profile Beth Wolfe LinkedIn Higher Ed Social Podcast Beth Wolfe on X Beth Wolfe on Instagram Beth Wolfe Email FYIP - Using Recruitment Time Right with Teege Mettille

Stephanie Geyer, Director of Digital Strategy & Innovation for the University of Montana, joins FYI host Gil Rogers to dive deep into personalization in marketing and content creation. Their discussion addresses the common challenges that prevent effective personalization and sheds light on the intricate process of crafting personalized user journeys and creating enough content for different segments. Stephanie also discusses a critical part of any marketing strategy - measuring success. She shares her insights on tracking and engagement rates, the significance of source attribution, and how to understand the impact of your efforts in this episode filled with valuable insights, practical tips, and a fresh perspective on higher education marketing. For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00 Stephanie’s Background and History | 1:10 The Transformation of Marketing in Higher Ed | 4:51 Serving Different Audiences | 9:15 Personalizing Content and Experiences | 14:12 Prioritizing Personalization Efforts | 20:07 Marrying Online and In-Person Personalization | 23:45 Marketing Haircuts | 26:23 The Three Most Important Things | 27:55 A Year in the Future | 30:56 “How Did You Hear About…” | 35:36 Summary & Closing | 37:30 RELEVANT LINKS: Stephanie Geyer’s LinkedIn Profile University of Montana University of Montana Marketing Department

Paul LeBlanc, President of Souithern New Hampshire University, joins FYI host Gil Rogers to talk about the transformative power of education, and how you use it to reach the position of president of a university. We get a good insider’s glimpse into LeBlanc's thoughts by discussing his books - "Students First" and "Broken" - that challenge the status quo and call for a revolutionary shift in higher education and care systems. We explore the intricate world of online education, AI technology, and theorize about the effects. The pandemic has also thrown us into a whirlwind of change, impacting mental health and the learning experiences of students. Paul shares how can we mitigate these effects. For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00 Paul’s Background and History | 1:19 Remembering High School Teachers | 4:14 Why Did You Do The Hard Thing? | 6:46 Takeaways From The Books | 13:16 SNHU and Virtual Learning | 23:33 Learning During Covid | 28:59 Paul’s AI Outlook | 35:12 Contact Info and Closing | 39:07 RELEVANT LINKS: Paul LeBlanc Email SNHU President’s Corner Paul LeBlanc LinkedIn

Dr. Gregory Williams, President of Odessa College, joins FYI host Gil Rogers to the importance of fostering a student's sense of belonging on campus and challenging the conventional educational system to create improved solutions. If you've ever wondered how to increase student persistence, retention, and success, this is an episode you can't afford to miss. Gregory explains the four principles he enacted at Odessa College, the positive impact eight-week courses have on faculty and students, and he and Gil discuss the art of being flexible in policy-making to keep students in mind. For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00 Gregory’s Background and History | 0:49 Why is Student Belonging so Important? | 2:37 How Gregory got into Education | 6:48 Principles for Successful Faculty | 10:10 Flexible Policies | 13:33 The Role of Technology | 20:18 How to Use Resources Wisely | 26:21 The Optimistic Perspective | 29:09 Summary & Closing | 31:43 RELEVANT LINKS: Gregory Williams Email Gregory Williams Twitter Profile Gregory Williams LinkedIn Profile Odessa College Welcome From the President