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Dialed In Gummies President Max Vansluys joins Cannabis & Tech Today to discuss Summer Set, the brand’s three-month campaign celebrating Colorado’s independent music scene through limited-edition gummies, artist collaborations, performances, merchandise, and concert giveaways. Vansluys explains how the campaign grew from his team’s genuine connection to Colorado music and developed into collaborations with hip-hop artist Ray Reed and electronic artists parkbreezy and Artifakts. Working alongside AEG, Dialed In connected each artist’s sound, visual identity, and personal preferences with custom flavors, packaging, podcasts, playlists, and live mini mixes. The conversation explores why meaningful cultural partnerships require more than a conventional sponsorship. Vansluys discusses the emotional connection between cannabis and music, the importance of supporting local artists, and how Summer Set turns dispensary shelves into platforms for discovering Colorado talent. He also explains the campaign’s Golden Ticket giveaways and the collectible appeal of Dialed In’s limited-edition drops. Vansluys also shares why Colorado serves as the company’s testing ground for new products and experiences, how Dialed In plans to expand its community-driven model into additional markets, and why future campaigns could involve athletes, chefs, comedians, and other creative voices. The episode concludes with a closer look at Dialed In’s versatile rosin drops, including their use in mocktails, food, and alcohol-free social experiences. This episode is powered by Shopline. 🔥 Topics Covered • The inspiration behind Dialed In’s Summer Set campaign • Celebrating Colorado’s independent music community • Collaborations with Ray Reed, parkbreezy, and Artifakts • How AEG helped connect Dialed In with artists • Creating artist-inspired flavors and packaging • Podcasts, playlists, merchandise, and live mini mixes • The emotional connection between cannabis and music • Building authentic cultural partnerships • Supporting local artists through dispensary exposure • Summer Set’s Golden Ticket concert giveaways • Limited drops, scarcity, and collectible products • Why Colorado serves as Dialed In’s test market • Collaboration over competition • Expanding the campaign into additional markets • Future partnerships with athletes, chefs, and comedians • Using rosin drops in mocktails, drinks, and food • Cannabis as an alternative to alcohol • Dialed In’s long-term commitment to community 👤 Guest Max Vansluys, president of Dialed In Gummies 🌐 Learn More Dialed In Gummies: https://dialedingummies.com Summer Set 2026: https://dialedingummies.com/colorado/summerset/ Instagram: https://www.instagram.com/dialedin_official/ ⏱️ CHAPTERS 00:39 Inside the Summer Set campaign 01:14 How the campaign began 01:51 Selecting Colorado artists and genres 03:01 Podcasts, performances, and mini mixes 03:34 Working with AEG 03:53 How artists responded to the collaborations 04:40 Turning dispensary shelves into artist exposure 05:27 The inspiration behind Summer Set 06:00 Creating emotional connections through music 06:50 Why the campaign began in Colorado 08:21 The relationship between cannabis and music 09:09 Building organic artist partnerships 10:05 Authenticity beyond traditional marketing 11:44 Creating artist-inspired flavors and packaging 12:40 The Golden Ticket concert giveaways 13:18 Limited drops and collectible culture 14:14 Why live experiences matter 16:02 Colorado as an innovation test market 17:27 Collaboration over competition 18:11 Future campaigns involving sports and culture 19:29 Exploring the versatility of rosin drops 20:29 Rosin drops and alcohol-free mocktails 21:40 Culinary uses and terpene-forward flavors 24:06 The legacy Dialed In hopes to build 24:57 Giving artists, chefs, athletes, and comedians a platform 25:13 Where to find Summer Set products 💬 What do you think? Should more cannabis brands invest in local artists and real-world experiences? Which part of Colorado culture should Dialed In explore next? Let us know your thoughts in the comments! #DialedInGummies #MaxVansluys #SummerSet #ColoradoCannabis #DenverMusic #CannabisCulture #RosinGummies #LiveMusic #CannabisBusiness #CannabisTechTalks WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

Recorded at ICBC Berlin 2026, Chuck sits down with Rob Pero of the Indigenous Cannabis Industry Association to discuss the expanding role of Indigenous nations in the global cannabis economy. Pero explains why ICBC has become an important destination for international dealmaking, relationship building, and conversations about the industry’s future. He shares how ICIA represents Indigenous communities within those discussions while advocating for meaningful participation in industrial, medicinal, and commercial cannabis markets. The conversation explores tribal sovereignty, treaty rights, international commerce, and the misconceptions companies may bring into partnerships with tribal nations. Pero emphasizes that cannabis development within Indigenous communities requires patience and diligence because these decisions can influence health care, education, infrastructure, employment, and long-term economic stability. Pero also discusses the authenticity of Indigenous plant medicine, the importance of community-centered development, and the potential for Indigenous nations across North America and around the world to collaborate. He highlights ICIA’s efforts to establish international working groups, improve First Nations inclusion, and connect communities with responsible partners. The episode concludes with Pero’s perspective on preserving cannabis as medicine and using the plant to create sustainable opportunities for Indigenous communities. 🔥 Topics Covered • Why ICBC Berlin matters for the global cannabis industry • ICIA’s role as an advocate for Indigenous communities • International trade and economic opportunities • Diversifying revenue for tribal nations • Tribal sovereignty and treaty rights • Misconceptions surrounding tribal cannabis commerce • Building responsible partnerships in Indian Country • Cannabis, community health, and economic development • The authenticity of Indigenous plant medicine • Connecting Indigenous nations around the world • Creating ICIA’s first international working group • First Nations inclusion in Canada’s cannabis market • Collaboration across tribal communities • Preserving cannabis as medicine • How companies and individuals can support ICIA 👤 Guest Rob Pero, Indigenous Cannabis Industry Association 🌐 Learn More Indigenous Cannabis Industry Association: https://www.indigenouscannabis.org ⏱️ CHAPTERS 00:43 ICBC’s growing importance in Europe 01:58 Why ICIA came to Berlin 02:31 International trade and economic opportunity 03:39 Strategic partnerships and tribal sovereignty 05:08 Community-centered cannabis development 06:04 Responsible growth and Indigenous authenticity 07:06 Defining success at an international event 07:43 Creating ICIA’s first international working group 08:31 Building momentum through collaboration 09:43 Preserving cannabis as medicine 10:24 How to connect with ICIA 11:05 Future collaboration with Cannabis & Tech Today 💬 What do you think? How can the cannabis industry create international opportunities for Indigenous nations while respecting tribal sovereignty, culture, and community priorities? Let us know your thoughts in the comments! #RobPero #ICIA #IndigenousCannabis #TribalSovereignty #NativeBusiness #CannabisIndustry #CannabisMedicine #ICBCBerlin #CannabisBusiness #CannabisTechTalks WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

Recorded live at ICBC Berlin 2026, Chuck sits down with Stephanie Pow of Emerald Lane Recruitment to explore the people building the global cannabis industry. Pow explains why human capital remains the foundation of every successful cannabis company and shares her unconventional journey from Canadian government and health care work to Humboldt County, cannabis recruitment, and international talent acquisition. She also reflects on the industry’s early “billion-dollar years,” when companies hired aggressively, and how today’s leaner market demands adaptable employees who can thrive in startup environments. The conversation examines how Emerald Lane helps cannabis companies fill critical positions, conduct confidential executive searches, develop compensation plans, and enter unfamiliar markets. Pow discusses the importance of referrals, reputation, regional expertise, language skills, and ensuring that every placement works for both the company and the candidate. The episode also explores Europe’s pharmaceutical cannabis model, the increasingly international supply chain, emerging opportunities across Asia, Africa, Europe, and South America, and Emerald Lane’s new fractional recruiter model. Pow concludes by discussing the recruitment technology and artificial intelligence tools already changing how talent professionals work. 🔥 Topics Covered • Why people remain the foundation of cannabis companies • Stephanie Pow’s journey from health care to Humboldt County • The cannabis industry’s early hiring boom • Recruiting in emerging and mature cannabis markets • Identifying candidates who can thrive in startups • Reputation, referrals, and specialized industry experience • How Emerald Lane approaches critical and confidential searches • Creating job descriptions, compensation plans, and organizational structures • Why hiring should be a two-way conversation • International cannabis recruitment • Europe’s pharmaceutical cannabis framework • Language skills and regional business knowledge • Building lean teams across the global supply chain • Emerald Lane’s fractional recruiter model • Artificial intelligence and recruitment technology 👤 Guest Stephanie Pow, Emerald Lane Recruitment 🌐 Learn More Emerald Lane Recruitment: https://emeraldlanerecruitment.com Stephanie Pow on LinkedIn: https://www.linkedin.com/in/stephaniepow-globalcannabisrecruiter ⏱️ CHAPTERS 00:58 The people behind the cannabis industry 02:20 Why human capital determines success 03:02 From government and health care to Humboldt County 04:24 What makes cannabis recruitment different 05:56 Experience, reputation, and startup risk tolerance 06:16 Why cannabis employees need a startup mentality 07:33 How Emerald Lane’s recruitment process works 08:57 Building talent networks through referrals and headhunting 10:06 Making hiring a two-way conversation 11:01 Recruiting across international cannabis markets 11:33 Europe’s pharmaceutical cannabis framework 12:10 The evolving international supply chain 12:59 Language, culture, and regional business knowledge 14:22 Germany’s growth and emerging global markets 15:16 Connecting with Emerald Lane Recruitment 15:50 The fractional recruiter model 16:55 Artificial intelligence and recruitment technology 💬 What do you think? What matters most when hiring in cannabis: direct industry experience, startup adaptability, or knowledge of the local market? Let us know your thoughts in the comments! #EmeraldLaneRecruitment #StephaniePow #CannabisCareers #CannabisJobs #CannabisIndustry #GlobalRecruitment #TalentAcquisition #ICBCBerlin #CannabisBusiness #CannabisTechTalks WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

Recorded live at ICBC Berlin 2026, Chuck sits down with Sergio Martinez, CEO of Blimburn Seeds and BBG Projects, to discuss the evolution of one of the cannabis industry’s most established international seed companies. Martinez shares how an unexpected opportunity brought him into the industry more than two decades ago and eventually led to the creation of Blimburn Seeds. What began as a European wholesale operation has since evolved into a global e-commerce, logistics, and cannabis genetics business, with the United States becoming one of its largest markets. The conversation explores Germany’s legalization and its impact on seed sales, the enduring importance of home cultivation, and why Martinez expects other European countries to follow Germany’s lead. He also explains how Blimburn supports growers through direct-to-consumer service, educational resources, fresh genetics, and detailed online grow diaries. Martinez also discusses the growing role of artificial intelligence within the company, why human oversight remains essential, and how economic uncertainty is shaping Blimburn’s conservative approach to expansion. The episode concludes with a look at Latin America’s long-term potential and the regulatory challenges facing cannabis companies operating across international markets. 🔥 Topics Covered • The origins of Blimburn Seeds and BBG Projects • Building a cannabis company in Europe • Blimburn’s expansion into the United States • Managing a catalog of more than 1,000 genetics • Germany’s legalization and its effect on seed sales • Why home cultivation remains important • The future of cannabis legalization across Europe • Building a business around trust and long-term relationships • Direct-to-consumer sales, education, and logistics • How Blimburn uses artificial intelligence • Why human oversight remains essential with AI • Navigating economic and regulatory uncertainty • The potential of Latin American cannabis markets • Blimburn’s educational grow diaries 👤 Guest Sergio Martinez, CEO of Blimburn Seeds and BBG Projects 🌐 Learn More Blimburn Seeds: https://blimburnseeds.com ⏱️ CHAPTERS 00:00 Introducing Sergio Martinez at ICBC Berlin 00:37 The evolution of Blimburn Seeds 01:09 Martinez’s unexpected path into cannabis 02:15 Entering the United States market 02:53 Building a global genetics catalog 03:12 Germany’s legalization and seed market 03:56 The importance of home cultivation 04:47 Will the rest of Europe follow Germany? 05:43 Trust, friendship, and building the company 06:04 Blimburn’s direct-to-consumer model 07:31 Using artificial intelligence in cannabis 08:37 Navigating a period of industry transition 09:37 Blimburn’s international customer base 10:09 The potential of Latin America 11:13 The role of BBG Projects 12:29 Grow diaries and customer education 12:50 Final thoughts 💬 What do you think? Will home cultivation continue growing as cannabis legalization expands across Europe, or will easier access to regulated products reduce demand? Let us know your thoughts in the comments! #BlimburnSeeds #SergioMartinez #CannabisGenetics #CannabisSeeds #HomeGrowing #CannabisLegalization #CannabisTechnology #ICBCBerlin #CannabisIndustry #CannabisTechTalks WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

Denver hip-hop artist Ray Reed joins Cannabis & Tech Today to discuss his collaboration with Dialed In Gummies for The Summer Set, a campaign celebrating Colorado’s independent music scene through limited-edition rosin gummies, merchandise, performances, and original content. At the center of the collaboration is Yesterday, a sativa-dominant rosin gummy inspired by Reed’s hit single of the same name. He explains how the song’s energy, artwork, and more than 2 million streams helped shape the product, along with what it means to legally partner with a cannabis company after witnessing the industry’s dramatic evolution. Reed also discusses using cannabis for back pain and to find the right headspace before recording or bringing his high-energy performance style to the stage. The conversation explores Denver’s hungry hip-hop scene, the importance of authentic partnerships between artists and cannabis brands, and the new music, videos, live performances, and creative projects Reed has on the horizon. This episode is powered by Shopline. 🔥 Topics Covered • How Ray Reed joined Dialed In Gummies’ Summer Set • Creating the limited-edition Yesterday rosin gummy • Connecting the gummy’s flavor, color, and effects to his music • What entering the legal cannabis industry means to Reed • Cannabis and his creative process • Using cannabis for back pain and before performing • Supporting independent artists through brand partnerships • The growing Denver hip-hop community • Technology and video editing • Reed’s preferred ways to consume cannabis • Upcoming music, videos, performances, and events • Why new listeners should begin with “Yesterday” 👤 Guest Ray Reed, Denver hip-hop artist 🌐 Learn More Ray Reed: https://www.instagram.com/rayreed2/ Dialed In Gummies: https://dialedingummies.com/colorado/ ⏱️ CHAPTERS 00:52 How the Dialed In Gummies collaboration began 01:18 Reed’s relationship with cannabis and edibles 02:08 Entering the legal cannabis industry 03:14 Supporting local artists through authentic partnerships 04:05 Creating the Yesterday gummy 05:00 Why Reed chose a sativa-dominant gummy 05:32 Cannabis and the creative process 06:19 Colorado’s connection between music and cannabis 07:37 Technology and video editing 08:28 Reed’s preferred consumption method 08:44 Inside Denver’s growing hip-hop scene 11:03 New music, performances, and future plans 13:15 The perfect song to pair with the gummy 💬 What do you think? Can partnerships between cannabis brands and independent musicians help local artists reach larger audiences? What Ray Reed track are you pairing with the Yesterday gummy? Let us know your thoughts in the comments! #RayReed #DialedInGummies #TheSummerSet #DenverHipHop #ColoradoMusic #CannabisCulture #CannabisAndTechToday #RosinGummies #IndependentArtists #HipHop WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

Recorded live at ICBC Berlin 2026, Chuck sits down with the team behind Martian Grow, an ambitious international research initiative that's sending cannabis seeds into orbit aboard a SpaceX mission to study how cosmic radiation and microgravity influence cannabis genetics. Partnering with biotechnology researchers in Slovenia and aerospace companies developing microsatellites, Martian Grow aims to become the first organization to apply proven space agriculture research protocols to cannabis. The project could unlock new cannabinoid profiles, increased yields, unique terpene expressions, shorter flowering cycles, and entirely new genetic traits that simply can't be replicated on Earth. The conversation explores the science behind space-induced mutations, why seeds are the ideal medium for the experiment, and how similar research has already produced stronger food crops around the world. The team also discusses their vision of creating a collaborative research platform where breeders, cultivators, scientists, and consumers can all play a role in shaping the future of cannabis genetics. Whether you're fascinated by cannabis science, space exploration, plant genetics, or groundbreaking agricultural research, this episode offers a fascinating look at one of the industry's most innovative projects. 🔥 Topics Covered • Why cannabis seeds are being sent to space • How cosmic radiation affects plant genetics • SpaceX launch and polar orbit mission details • Why seeds are better than tissue cultures for research • Previous space agriculture successes with food crops • Potential for new cannabinoids and terpene profiles • Increasing cannabis yields through space research • Why space conditions can't truly be recreated on Earth • The future of cannabis research and innovation • Building a collaborative cannabis genetics program 👤 Guests Martian Grow Team 🌐 Website: https://MartianGrow.com ⏱️ CHAPTERS 00:19 Sending cannabis genetics into space 00:57 How the project began 01:32 Why they're sending seeds instead of plants 02:06 What space agriculture has already achieved 02:58 How the seeds will reach orbit 03:43 The origin of the project 04:31 Becoming the first cannabis space genetics experiment 05:23 Why space can't be replicated on Earth 06:02 Choosing a high-radiation polar orbit 06:34 Selecting and tracking cannabis genetics 07:28 What researchers hope to discover 08:03 Why the cannabis industry needs more research 09:00 Where to learn more about Martian Grow 09:31 Dreaming of mutant cannabis strains 10:07 Building a collaborative genetics community 💬 What do you think? If space can improve crops like wheat, rice, and peppers, could it revolutionize cannabis genetics too? What would you be most excited to see from cannabis grown from space-exposed genetics? Higher yields, new cannabinoids, unique terpene profiles, or entirely new strains? Share your thoughts in the comments below! #CannabisTech #SpaceAgriculture #CannabisResearch #MartianGrow #CannabisScience #SpaceX #CannabisInnovation #ICBCBerlin #PlantScience #CannabisGenetics WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

Rapper, entrepreneur, and Cookies founder Berner joins Cannabis & Tech Today to discuss Splash City, his gritty new crime thriller set in San Francisco. Berner explains how the Bay Area’s “bippin” scene inspired the film and takes us through the process of developing its characters, self-financing the production, co-directing, and securing a distribution partnership with Lionsgate. He also discusses the classic crime dramas that influenced the project, including Menace II Society, Boyz n the Hood, Juice, and Belly. The conversation explores how Berner’s music career shaped the film’s soundtrack, why he decided to rescore much of the movie in four days, and how shooting on location allowed San Francisco to become a character of its own. He also shares how cannabis influences his creative process, why CBD played an unexpected role on set, and what he hopes audiences take away from the story. For Berner, Splash City represents more than a first film. It is the beginning of an effort to bring edgy, culturally authentic crime movies back to the screen while shining a brighter light on Bay Area stories. 🔥 Topics Covered • The inspiration behind Splash City • Berner’s transition from music and cannabis into filmmaking • Developing the characters and story • Self-financing and retaining ownership of the film • Partnering with Lionsgate • Classic crime films that influenced Splash City • Filming throughout San Francisco • Creating the soundtrack and rescoring the movie • Cannabis and Berner’s creative process • Using CBD during smoking scenes • Cameos and organic product placement • The consequences of negative influences and small decisions • Berner’s plans for future Bay Area films • The film’s video-on-demand and streaming plans 👤 Guest Berner, rapper, entrepreneur, Cookies founder, and co-director of Splash City 🌐 Learn More Splash City: https://www.instagram.com/splashcitythemovie/ Berner: https://www.instagram.com/berner415/ ⏱️ CHAPTERS 00:18 The inspiration behind the film 00:36 Berner’s role in creating and directing the movie 01:32 Learning filmmaking from the ground up 01:48 Consistency, persistence, and creative entrepreneurship 02:22 Self-financing the film and partnering with Lionsgate 03:17 Building a movie for an established audience 03:55 The classic crime films that inspired Splash City 04:43 Reflecting on the finished film 05:19 Building the soundtrack 05:36 Rescoring the movie in four days 07:03 Drawing from Berner’s San Francisco experiences 07:35 Cameos and product placement 08:09 How CBD helped on set 08:42 Making San Francisco part of the story 08:57 Cannabis and Berner’s creative process 09:38 What audiences should take away from Splash City 10:32 Theatrical, video-on-demand, and streaming plans 11:10 Why audiences should support the film 💬 What do you think? Can Splash City help bring gritty, authentic crime dramas back to the screen? What other Bay Area stories would you like to see Berner tackle next? Let us know your thoughts in the comments! #Berner #SplashCity #Cookies #CannabisCulture #CannabisAndTechToday #BayArea #SanFrancisco #Lionsgate #CrimeThriller #Filmmaking WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

The Broken Lizard crew joins Cannabis & Tech Today for an exclusive conversation celebrating Super Troopers 3, diving into the creative process behind one of comedy's most beloved franchises. From writing while high (and knowing when to stop), to how cannabis legalization has changed comedy, the group shares hilarious stories about brainstorming, improvisation, and why the best jokes often happen long after the writing session ends. They also discuss AI, creativity, police fans, and what audiences can expect from the next chapter of the Super Troopers universe. The conversation is packed with behind-the-scenes stories, classic Broken Lizard banter, and an honest look at how the comedy team has stayed funny for more than two decades. Whether you're a longtime Super Troopers fan, interested in comedy writing, cannabis culture, or curious about how AI fits into creative work, this episode is full of laughs and behind-the-scenes insight. 🔥 Topics Covered • The creative process behind Super Troopers 3 • Writing comedy with and without cannabis • Why brainstorming high can work (sometimes) • The evolution of cannabis culture since 2001 • How legalization changed stoner comedies • Improvisation and crafting memorable dialogue • AI, ChatGPT, and comedy writing • Why Broken Lizard isn't worried about AI replacing writers • Behind-the-scenes stories from filming the franchise • What fans can expect from Super Troopers 3 👤 Guests Broken Lizard Comedy Group 🌐 Learn More: https://www.searchlightpictures.com/super-troopers-3 ⏱️ CHAPTERS 00:24 Meeting Broken Lizard 00:43 Creating Super Troopers 3 01:39 Cannabis and the writing process 02:33 When to write high—and when not to 02:53 Brainstorming and developing ideas 03:53 Capturing jokes before they're forgotten 05:14 Writing authentic comedy dialogue 06:45 How cannabis culture has changed since Super Troopers 07:54 Legalization and the future of stoner comedy 09:17 Why cops and stoners both love Super Troopers 11:37 Technology, AI, and ChatGPT 13:47 Can AI ever write great comedy? 15:14 What Super Troopers 3 is all about 16:17 Bringing back the R-rated comedy experience 💬 What do you think? Has cannabis legalization changed comedy for the better, or do you miss the rebellious spirit of the early stoner films? And do you think AI will ever be able to write a genuinely funny comedy? Let us know your thoughts in the comments! #SuperTroopers3 #BrokenLizard #Comedy #CannabisCulture #CannabisTech #AI #ChatGPT #MovieInterview #BehindTheBadge #CannabisAndTechToday WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

Recorded live at ICBC Berlin 2026, Chuck sits down with Marianne Cursetjee, founder of Alibi, to discuss how a personal battle with cancer inspired one of the cannabis industry's most respected brands. From Oregon to New York, Alibi has built a reputation for producing award-winning flower and pre-rolls while staying committed to quality, employee wellbeing, and authentic cannabis experiences. Marianne shares how the company has navigated highly competitive markets, why premium flower matters, and what it takes to stand out in today's rapidly evolving cannabis industry. The conversation also explores European cannabis regulations, the future of international expansion, why cannabis should be treated as medicine, and the importance of cultivating clean flower instead of relying on remediation technologies. Whether you're interested in cannabis cultivation, entrepreneurship, premium products, or the future of the global cannabis market, this episode offers valuable insights from one of the industry's most passionate founders. 🔥 Topics Covered • Building Alibi from a personal healing journey • Expanding from Oregon to New York • Winning top cannabis awards in multiple states • Creating award-winning pre-rolls • Why premium flower always comes first • Paying employees a living wage in cannabis • European cannabis regulations and medical markets • The debate over cannabis remediation • International expansion opportunities • The future of premium cannabis brands 👤 Guest Marianne Cursetjee Founder, Alibi 🌐 Website: https://alibicannabis.com/ ⏱️ CHAPTERS 01:05 First impressions of Europe's cannabis market 01:40 The story behind Alibi 02:14 Expanding from Oregon to New York 03:05 What makes Alibi different 03:57 Building a people-first company 04:13 Winning Best Flower and Best Pre-Roll 04:29 The secret to award-winning pre-rolls 05:35 Creating a lifestyle cannabis brand 06:24 The future of Alibi 07:41 European cannabis and medical access 08:19 Why remediation concerns cultivators 09:37 New products and fashion collaborations 10:28 Where to learn more about Alibi 💬 What do you think? Should cannabis brands focus on producing the highest-quality flower, even if it means charging a premium? And as more countries embrace medical cannabis, do you think the U.S. should adopt more of Europe's approach to patient access? Share your thoughts in the comments below! #CannabisTech #CannabisCultivation #CannabisBusiness #Alibi #CannabisInnovation WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

Recorded live at ICBC Berlin 2026, Chuck sits down with Kevin Cederferm & Gustaf Leffler, founders of Ocarena Group, to showcase one of the most innovative dry herb vaporizers on the market. Built by engineers and creators who were frustrated with existing devices, the Ocarena vaporizer features a seven-chamber magazine, attachable grinder, tool-free battery swaps, modular all-metal construction, and precision temperature control—all designed to make premium dry herb consumption simpler, cleaner, and more enjoyable. The conversation dives into the engineering process behind the device, why durability and health were central to the design, and how a small startup is using modern manufacturing technology to compete with industry giants. The founders also discuss their strategy for international expansion, premium retail partnerships, and collaborations within the cannabis industry. Whether you're interested in cannabis technology, hardware innovation, entrepreneurship, or product design, this episode offers an inside look at how great ideas become groundbreaking products. 🔥 Topics Covered Building a better dry herb vaporizerEngineering a premium cannabis deviceSeven-chamber magazine system explainedAttachable grinder and modular designEasy cleaning and all-metal constructionBattery swapping and travel-friendly featuresHealth-focused vaporizer engineeringModern manufacturing for startupsScaling a cannabis hardware companyThe future of premium cannabis technology 👤 Guests Kevin Cederferm & Gustaf Leffler Co-Founders, Ocarena Group 🌐 Website: https://Ocarenagroup.com ⏱️ CHAPTERS 00:55 Why they built a new vaporizer 01:10 Engineering the Ocarena device 01:43 The founders' engineering background 02:33 Customer reactions and company philosophy 02:49 Live product demonstration 03:54 Seven-chamber system explained 04:30 Temperature controls and battery swapping 05:19 Easy cleaning and health-first design 06:06 Premium feel and product philosophy 06:55 Two years of development 07:28 Manufacturing and scaling innovation 08:04 What's next for Ocarena Group 08:50 Retail strategy and partnerships 09:24 Where to learn more 💬 What do you think? Would you switch to a premium dry herb vaporizer like this? What's the most important feature you look for in a vaporizer? Performance, portability, ease of cleaning, or battery life? Share your thoughts in the comments below! #CannabisTech #DryHerbVaporizer #Vaporizer #CannabisInnovation #ICBCBerlin #CannabisHardware WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

Recorded live at ICBC Berlin 2026, Chuck sits down with Rachel Wright of Verdant Strategies to discuss building a sustainable business in an industry defined by constant change. From navigating regulatory uncertainty and international expansion to creating financial roadmaps that actually work, Rachel shares why strategy, not just growth, is the key to long-term success. The conversation explores the evolving European cannabis market, lessons learned from years of attending ICBC Berlin, and why companies often fail by scaling too quickly before fixing the fundamentals. Rachel also explains how aligning leadership, sales, operations, and financial goals can help businesses stay focused in one of the world's most dynamic industries. Whether you're a cannabis entrepreneur, investor, executive, or simply interested in the business side of the industry, this episode offers practical insights on how to build a stronger, more resilient company. 🔥 Topics CoveredThe evolution of ICBC BerlinWhy Europe is becoming a major cannabis marketSupply chain and regulatory challengesBuilding financial roadmaps for cannabis companiesCommon mistakes businesses make when scalingWhy revenue alone doesn't solve operational problemsAligning leadership teams around strategic goalsThe importance of forecasting and planningLessons from consulting cannabis businessesNetworking and international collaboration 👤 GuestRachel Wright Verdant Strategies 🌐 Website: https://verdantstrategies.com ⏱️ CHAPTERS00:17 First Impressions of ICBC Berlin 2026 00:55 Why ICBC Continues to Grow 01:26 Why Berlin Is the Perfect Venue 02:01 Opportunities in Europe's Cannabis Market 02:35 Navigating Supply Chain & Regulatory Challenges 03:13 What Verdant Strategies Does 03:50 Building Financial Roadmaps for Cannabis Companies 04:24 The Importance of Revenue Planning 05:28 Why Every Business Needs a North Star 05:52 Lessons for Entrepreneurs 06:10 Why More Revenue Doesn't Always Solve Problems 07:01 The Biggest Business Lesson from ICBC 07:17 Why Networking Matters 07:50 How to Connect with Verdant Strategies 💬 What do you think?What's the biggest challenge facing cannabis businesses today? Is rapid growth worth pursuing if your business fundamentals aren't in place? Share your thoughts in the comments below! #ICBCBerlin #CannabisBusiness #CannabisIndustry #CannabisConsulting #CannabisFinance WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

Recorded live at ICBC Berlin 2026, Chuck sits down with Rachel Wright of Verdant Strategies to discuss building a sustainable business in an industry defined by constant change. From navigating regulatory uncertainty and international expansion to creating financial roadmaps that actually work, Rachel shares why strategy, not just growth, is the key to long-term success. The conversation explores the evolving European cannabis market, lessons learned from years of attending ICBC Berlin, and why companies often fail by scaling too quickly before fixing the fundamentals. Rachel also explains how aligning leadership, sales, operations, and financial goals can help businesses stay focused in one of the world's most dynamic industries. Whether you're a cannabis entrepreneur, investor, executive, or simply interested in the business side of the industry, this episode offers practical insights on how to build a stronger, more resilient company. 🔥 Topics CoveredThe evolution of ICBC BerlinWhy Europe is becoming a major cannabis marketSupply chain and regulatory challengesBuilding financial roadmaps for cannabis companiesCommon mistakes businesses make when scalingWhy revenue alone doesn't solve operational problemsAligning leadership teams around strategic goalsThe importance of forecasting and planningLessons from consulting cannabis businessesNetworking and international collaboration 👤 GuestRachel Wright Verdant Strategies 🌐 Website: https://verdantstrategies.com ⏱️ CHAPTERS00:17 First Impressions of ICBC Berlin 2026 00:55 Why ICBC Continues to Grow 01:26 Why Berlin Is the Perfect Venue 02:01 Opportunities in Europe's Cannabis Market 02:35 Navigating Supply Chain & Regulatory Challenges 03:13 What Verdant Strategies Does 03:50 Building Financial Roadmaps for Cannabis Companies 04:24 The Importance of Revenue Planning 05:28 Why Every Business Needs a North Star 05:52 Lessons for Entrepreneurs 06:10 Why More Revenue Doesn't Always Solve Problems 07:01 The Biggest Business Lesson from ICBC 07:17 Why Networking Matters 07:50 How to Connect with Verdant Strategies 💬 What do you think?What's the biggest challenge facing cannabis businesses today? Is rapid growth worth pursuing if your business fundamentals aren't in place? Share your thoughts in the comments below! #ICBCBerlin #CannabisBusiness #CannabisIndustry #CannabisConsulting #CannabisFinance WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

When your Halloween party draws 700 people, you're doing something right. Katie Mattox, VP of Marketing at SphereX, explains how a distillate vape company captured 20% of Colorado's market by throwing roller skating parties and giving away unexpected gifts instead of just pushing products. Drawing from a decade at an event agency working with Budweiser and Michelob Ultra, she translated liquor marketing strategies to cannabis with remarkable results. The approach centers on emotional connections, not just transactions. While Colorado's cannabis industry declined since 2021 as tourism dried up, SphereX thrived by offering dispensaries twenty-five percent kickbacks on wholesale purchases for marketing reinvestment. This creative support allowed partners to run customized campaigns, from billboards to local artist collaborations. Recently, the brand expanded beyond vapes into adaptogenic mushroom gummies targeting older demographics. Their sleep gummies with five milligrams of THC and reishi have become particularly popular with novice consumers. SphereX also demonstrates values-driven marketing by supporting LGBTQ causes, recognizing the community's foundational role in cannabis culture. What makes customers return after trying a product just once? Listen to discover how SphereX plans to double production capacity to 500,000 carts monthly by 2026. Chapters: 00:00:04 - Colorado Cannabis Brand Product Lineup Overview 00:01:20 - Understanding Different Consumer Demographics and Values 00:02:46 - Supporting LGBTQ+ Causes in Cannabis 00:04:21 - From Roller Skating Events to Community Impact 00:05:06 - Building Emotional Connections in Cannabis Branding 00:06:16 - Creative Marketing Strategies for Cannabis Brands 00:08:05 - Building Trust Through Unexpected Gifts 00:09:45 - Marketing Reinvestment Program for Dispensaries 00:11:34 - Doubling Production Capacity in 2026 00:12:46 - Building Brand Connection Through Large-Scale Events 00:14:38 - THC Edibles with Reishi for Relaxation Guest Website: https://www.wearespherex.com/ WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

Starting from caregiving and cultivation in Colorado, Krysta and Sanja eventually created THC Girls to connect community members with businesses. Their marketing agency and community network now operates across New York, Miami, and Denver, using an app-based platform to maximize reach through their ambassador network. Their advice for new entrepreneurs? Evaluate your personal alignment with business goals and ensure realistic budgeting. They stress the importance of authenticity over pure business focus—strong community connections are their distinguishing factor in the cannabis space, they emphasize, their real competitive edge in this evolving industry. Looking toward 2026, they're focused on growing The Highly Connected app and The High Country Girls brand while maintaining genuine engagement. Their recent event success demonstrates how virtual tools and authentic relationships can create meaningful industry impact. Chapters: 00:00:45 - THC Girls: Marketing Agency & Community Building 00:02:15 - Bridging Legacy and Corporate Cannabis Communities 00:03:31 - From Caregiver to Cannabis Industry Leader 00:05:48 - Building Brands: Budget, Story, and Culture First 00:07:35 - Traveling Expos and Industry Networking Events 00:08:23 - Virtual Connection and Community Growth Strategy 00:10:54 - Sanja Ganja's 2026 Vision and Vibrational Hug 00:12:29 - Moving to Miami and Growing Community WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

Recorded live at ICBC Berlin 2026, Chuck Warner sits down with Michael Lucchino, Executive Vice President of Sales at Cannatrol, to discuss one of the most overlooked yet critical stages of cannabis cultivation: post-harvest processing. While cultivators often focus heavily on genetics, lighting, nutrients, and environmental controls, Michael explains why drying, curing, and storage can ultimately determine product quality, consistency, shelf life, and profitability. The conversation explores Cannatrol's origins in artisanal food preservation, the science of vapor pressure control, the growing importance of GMP compliance in global cannabis markets, and how precision-controlled curing can improve everything from flower quality to pre-roll manufacturing efficiency. Whether you're a commercial cultivator, processor, cannabis entrepreneur, or simply interested in the science behind premium cannabis products, this episode offers valuable insights into how technology is transforming the industry's post-harvest workflow. 🔥 Topics Covered: • Why post-harvest is the most overlooked part of cultivation • Cannatrol's roots in cheese, charcuterie, and food preservation • The science behind vapor pressure control • GMP compliance and global cannabis regulations • Preventing mold, mildew, and microbial contamination • Home storage solutions for cannabis enthusiasts • Commercial cultivation efficiency • Improving pre-roll manufacturing consistency • Why quality control matters more than ever • Building trust through customer service and support 👤 Guest: Michael Lucchino Executive Vice President of Sales Cannatrol 📲 Learn More About Cannatrol: Website: https://cannatrols.com ⏱️ CHAPTERS 00:25 Meet Michael Lucchino of Cannatrol 00:43 What Cannatrol Does 01:02 From Artisanal Cheese to Cannabis Technology 02:17 Expanding Into Global Markets 03:06 Food Industry Standards & Cannabis 03:38 The Evolution of Cannabis Drying Methods 05:09 Why Post-Harvest Processing Matters 05:43 Cannabis Storage for Consumers 06:36 Science, Physics & Vapor Pressure Control 07:30 Eliminating Mold, Mildew & Microbial Growth 08:38 Consistency, Quality & Consumer Expectations 08:53 Product Innovation & Customer Feedback 09:43 The New Generation of Canatrol Systems 11:08 Building Products Customers Actually Need 12:28 Customer Service as a Competitive Advantage 13:32 Manufacturing & Quality Control 15:01 Why Reliability Matters in Cultivation 16:11 Solving Problems in Pre-Roll Production 18:24 The Importance of Consistent Flower Moisture 19:02 GMP Compliance & International Markets 20:06 Where Cultivators Can Still Improve 20:40 Post-Harvest as the Next Frontier 20:55 Where to Learn More About Cannatrol 💬 What do you think? How important is post-harvest processing in today's cannabis market? Have you seen issues caused by inconsistent curing or storage? What technologies are having the biggest impact on cultivation today? WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday