Advertise on podcast: Podcast Pontifications

Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy with for their own show. Buzzsprout aims to change the growth and monetization question with a new product they've just released called https://evoterra.link/buzzsproutads (Buzzsprout Ads.) And interestingly enough, they're tackling both of those challenges—growth and monetization—with the same solution. A solution built for indie podcasters of all sizes. Alban Brooke, Head of Marketing at Buzzsprout, thinks the new service is a great way for indie podcasters to get massive reach with promos for their podcast. And he says it's a great way for Buzzsprout podcasters to monetize their podcast. Buzzsprout Ads is pretty clever, with a dead-simple signup process for would-be promoters (like me!) On the other side, their system intelligently analyzes all episodes of a podcast to find just the right mid-roll spot. And yes, the podcaster can adjust those. How does it get scale from smaller indie podcasters? Because it's inserting ads into the entire catalog of episodes, not just the most recent. Long tail, FTW! CPM is set at $20 and the podcaster makes 70% of that. Minimum buy for promoters is currently $100. And yes, I have ads running right now. Let me know if you hear them on another podcast about podcasting! And if you want to try it for yourself, go to https://evoterra.link/buzzsproutads (buzzsprout.com/ads) and give it a shot for your own podcast. Let me know how it goes. Full disclosure, Buzzspout is the Branded Benefit Spnosor of this episode. But that $100 I spent was all mine! ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://evoterra.link/buzzsproutads (buzzsprout.com/ads) https://www.linkedin.com/in/albanbrooke/ (Alban Brooke), Head of Marketing at Buzzsprout Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each...

Politicians get in trouble for flip-flopping on issues. But for podcasters, changing opinions and approaches is a survival tactic. Think about these three questions over the next few months to prep your show for 2023 and beyond. https://www.pexels.com/photo/person-holding-a-paper-taped-on-a-wall-3826572/ (Photo by cottonbro from Pexels) Today I'm sharing with you three challenges on the horizon that will require shifts in your/our ways of thinking. I'm convinced that all of these will leave a mark on podcasting. What shape and what color that mark is I really don't know. Much of that is up to you and how you deal with them for your own podcasting efforts. 1. Dissing Of Programmatic Has Got To Stop This ongoing fad of dissing programmatic content is counter-productive. And yes, I have read the exact same studies you read that show how much more "effective" hard-to-buy, baked-in, endorsement-style, host-read ads are. I just don't believe that the majority of companies eager to spend money on easy-to-buy programmatic ads care about those studies. So even if you are anti-programmatic ads, at least be open to having your mind changed. I'd hate to see you miss out on opportunities because you thought you protecting your audience. They're probably not as fragile as you think. 2. Stop Ignoring Video For the new group of "listeners" coming to podcasting, there is an assumption that video will be and should be a part of their podcast experience. And when they don't find that video component on your podcast, they're going to wonder why you aren't providing that experience for them. I think the question you need to start asking yourself over the next few months needs to shift away from Do I need a video component? to line up with the question those people are already asking: What's stopping you from having a video component? 3, Lean Into Paid Subscriptions "Podcasting should be free and open!", I can hear you shouting at me right now. I'm good with that! But having the majority of podcasting be free and open doesn't preclude a paid-for and closed subset of podcasting. Nor does a paid-for and closed subset of podcasting threaten the free and open majority of podcasting. Not in my mind. I think they can live happily side by side, simply because they are happily living side-by-side right now! There's little doubt that the friction for subscriptions is coming down quickly for both listeners and creators. So it's worth your time to consider how you can embrace this as a way to better serve your audience. Those three are enough for right now. If over the next three to six months you can figure out how to adapt your show to take better advantage of just one of them—I think you'll win. And I think you and your show will sail through the challenges ahead. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- http://podcastpontifications.com (Podcast Pontifications website) https://www.youtube.com/c/PodcastPontificationsVideos (Podcast Pontifications on YouTube) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it...

Big Podcasting seems almost designed to collect advertising dollars, with very little left for small to mid-sized podcasts. Rather than fighting for table scraps, maybe the narrative needs to be changed. https://www.pexels.com/photo/silhouette-photo-of-man-throw-paper-plane-1262304/ (Photo by Rakicevic Nenad from Pexels) Big advertisers like to spend money on big shows simply because it's easier than spending money on smaller shows. https://www.magellan.ai/blog-categories/top-15 (Magellan AI tells us the top 15 advertisers are spending more than $1.3 million on podcast ads each month). At an average CPM of $25, that's a lot of M's to manage. About 52 million impressions, in fact. If you're that ad buyer, how many podcasts do you want to spread your money around? The answer is as few as possible. Put yourself in their shoes, with a $500,000 media budget (1/3 of what the top advertisers are spending). Would you spend it $1000 at a time across 500 shows? No, of course not. How about $50,000 across 10 shows? Maybe. But $100,000 across 5 shows makes it even easier on you. And yeah... for the same return. That's not good news for shows that aren't generating millions of downloads per episode. How are shows with more modest audiences supposed to compete? By not competing, actually. Good luck trying to justify why spending $500 on your show is worth some insanely high CPM of $50 to $200 or more. That's a fight you're going to lose nine times out of 10. Instead, reframe the conversation. Don't even use the language of advertising. None of it! Offer custom sponsorships and partnerships big shows simply won't do because they don't need to. Branded segments. Branded episodes. Or a series of branded episodes. Each produced in conjunction with the sponsor. Solid, valuable content that you can only make because of the involvement of that sponsor. Smaller companies are often looking for ways to outdo (but not outspend) their bigger competitors. Getting creative and providing real value through clever partnering and sponsorships that only your show can deliver sure sounds like that's something worth trying regardless of your show's size. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://podnews.net/press-release/siriusxm-team-coco (Team Coco acquired by SXM) https://rainnews.com/marc-maron-and-wtf-to-join-acast/ (WTF with Marc Maron to let Acast handle ad sales and distribution exclusively) https://www.magellan.ai/blog-categories/top-15 (Magellan AI tells us the top 15 advertisers are spending more than $1.3 million on podcast ads each month) https://digiday.com/media/podcasters-are-pitching-longer-more-lucrative-ads-but-ad-buyers-prefer-shorter-cheaper-spots/ (Article from Digiday) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer...

Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and luck. You have to address these five realities. (And get a little lucky.) What does it take to have a really, really big podcast in 2022? It'll take more than just making great content. It'll take more than satisfying your audience. If you're not content to let your show grow over time, you have to do more. Sorry, there isn't an easy-to-follow recipe to creating a really, really big podcast. If there was, everyone would follow it. But I can, perhaps, help you out with the mindset it takes to have a really, really big podcast today. Realize That Reality Trumps A BHAG If your goal is to have the number one podcast in your category, knocking the current leader out of their position, or to just the top 10 list, do you know what it takes to get on that list? Do you know what the shows that are already on the list have done to get there? Maybe you've set a goal of 100,000 downloads per episode so you can monetize seriously. Cool. Do you have the first idea of what you need to do to make that happen? How did other shows do it? Are you banking on luck to get you there? Become Undeniably Unique If you want to have a really big podcast that defines the category, it needs to be demonstrably different. You can't sit back and rely on guests or other contributors to do the heavy lifting. You have to put in the work. And it doesn't stop with episodes. You have to ensure your undeniable uniqueness carries through to all aspects of your show: your website, your social media shares, heck even the emails you send. If that means changing how you communicate on other channels... well, that's a price to pay for having a really big podcast. Your Angle Is More Important Than Your Topic Why should anyone listen to what you have to say on a topic? Especially if it's a topic that already is well covered, as most topics already are. To break out, you have to develop and pursue an angle that clearly demonstrates why you and your podcast are worthy of being called the authoritative voice. This Is Going To Cost Money So Make Sure It's Worth It Having a really big podcast today almost certainly means putting a sizeable marketing budget behind it. And by sizeable, I may mean jaw-dropping amounts of money on each of those. What's the payoff? Before you drop $10–15K per episode to engage a top-notch production firm or spend $50,000 per month on a promotional plan, you must have clear measurement systems in place that aren't based on hope. 5. Keep Your Eye On The Prize If you're investing seriously to get a really big podcast for yourself you need to ensure that your time and money are both well spent. If you're not seeing results quickly enough, or you're not seeing any at all, then prepare to make adjustments. Just because you put it in your plan doesn't mean it's going to work. In fact, many of the tactics and strategies you put in place won't work. So you'll have to adapt constantly. That's what think it takes to have a big podcast in 2022. A very different list of things than what it took five years ago, I'm sure you'll agree. And it's completely disassociated from any advice that you might've received 15 years ago back when just keep plugging along was all you had to do to have a really good shot at making a big podcast. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released

The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself to be rather resilient. But there are lean times ahead. Are you prepared? #podcasting Photo by https://www.pexels.com/photo/person-holding-pink-suede-long-waller-910122/ (Robert Bogdan from Pexels) Everything just looks... bad right now. War in Europe. A down market. High inflation. Personal liberties revoked. Even crypto is tanking. So to ask the question outright: can podcasting survive the coming storm? Yes. But not because it's too big to fail. Because podcasting is too diverse to fail. First, some good news: I'm stoked to welcome https://www.linkedin.com/in/tomwebster/ (Tom Webster) to the https://soundsprofitable.com/ (Sounds Profitable) team. Both Tom and http://linkedin.com/in/bryanbarletta (Bryan) share in my commitment to make podcasting better, and you're going to love what we're cooking up. OK. Back to the bad news: I don't know a single serious podcaster who isn't looking at the world around them and wondering just how their world will change in the coming months. Me included. But I'm convinced that podcasting will survive simply because I don't see podcasting, or even podcasters, as a monolithic group. But that doesn't mean all podcasters will survive. Candidly, I think "big podcasting" will face the brunt of the onslaught, with casualties expected. Faced with financial pressures, businesses start cutting costs. And one of the first line items to be cut is always advertising and marketing. And podcasting is often under that umbrella. If you're getting paid to run ads on your show, you may see some of your advertisers pull back. So start having conversations with those advertisers now or your agency rep now. And be ready to be flexible and creative. If you're pursuing paid campaigns for the growth of your show, start talking to the other shows, sites, and services you advertise on to see what their plans are. And watch your performance metrics! If people or companies pay you to podcast on their behalf, start talking to your clients and help assuage their fears. And if you get the impression their commitment is wavering...at least you know ahead of time, right? If you work for a company in the business of podcasting, start talking to your bosses. Don't expect the CFO to lay everything out on the table for you, but it never hurts to ask. Gently, though. None of us know how this is going to play out. But it will play out, one way or another. Keep your eyes open. Plan for the worst but hope for the best. The coming recession won't kill podcasting, and I hope you, your show, or your services make it through to the other side. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://www.linkedin.com/in/tomwebster/ (Tom Webster) https://soundsprofitable.com/ (Sounds Profitable) http://linkedin.com/in/bryanbarletta (Bryan Barletta) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support....

Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection points in podcasting's history. But recently, the tide seems to be shifting. https://www.pexels.com/photo/a-woman-using-virtual-goggles-8728379/ (Photo by Michelangelo Buonarroti from Pexels) Big Tech does not care about podcasting the way we care about podcasting. There. I said it. Rememberhttps://techcrunch.com/2022/03/04/twitter-podcast-tab-spaces/ ( Twitter's big podcasting plans) from just a few weeks ago? Now it's a pretty safe bet that those plans are all out the window as Twitter reshuffles to a new set of priorities now that there's a new sheriff in town. And remember a few months ago when Facebook let ushttps://www.theverge.com/2021/6/16/22537023/facebook-podcast-rss-feed-publish-clips-pages ( link our podcasts' RSS feeds to our Facebook page)? That fizzled out, and it's now "Metaverse or bust". And now we're waiting to learn more abouthttps://podnews.net/update/youtube-podcasting-plans ( YouTube's plans for utter podcast domination). And we've conveniently forgotten about all other instances Google disappointed podcasting over the last two decades. Paid subscriptions on Apple and Spotify haven't yet been widely adopted by a majority of podcasters. Will those tech giants shift away? Social or drop-in audio apps are seeing appalling attrition and declining user rates. How much longer will those be around? All of this reinforces my notion that Big Tech does not care about podcasting. At least not the way that you and I care about podcasting. So what do we do about it? Two ideas: 1. Out-rank apps and directories. You don't have to know a damned thing about SEO to own the #1 search spot for your show. It's enough to write good content and create a fantastic on-page experience. 2. Own the relationship with your audience. That can't be taken away. But it means figuring out what you can create that's worthy of them signing up to receive and looking forward to receiving. That's just two things. Two things you can start working on right away to keep you from being at the whims of changing priorities, tantrums, reactions to perceived governmental overreach, or anything else Big Tech companies are wont to do. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://techcrunch.com/2022/03/04/twitter-podcast-tab-spaces/ (Twitter's big podcasting plans) https://www.reuters.com/technology/exclusive-twitter-set-accept-musks-best-final-offer-sources-2022-04-25/ (What would you do with $44 billion dollars?) https://www.theverge.com/2021/6/16/22537023/facebook-podcast-rss-feed-publish-clips-pages (Facebook now imports podcasts' RSS feeds) https://me.mashable.com/tech/16636/facebook-is-reportedly-halting-its-podcasting-plans (Facebook pivots away from podcasting) https://podnews.net/update/youtube-speaks (YouTube's nothing burger event at Podcast Movement Evolutions) https://podnews.net/update/youtube-podcasting-plans (YouTube's plans for utter podcast domination) https://podnews.net/article/apple-podcasts-top-channels (Slow adoption of premium podcasting via Apple or Spotify) https://variety.com/2022/digital/news/spotify-greenroom-live-1235231178/ (Spotify shifting social audio attention) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him

Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for every podcast? More importantly, is it true for your podcast? https://podcastpontifications.com/episode/host-read-podcast-ads-arent-always-the-right-answer I think we put too much emphasis on the idea that host-read ads are the be-all end-all for podcasting. Not that I have any doubts about the https://soundsprofitable.com/update/good-data-back-to-basics (myriad case studies and the reports) that provide ample evidence to the fac that yes, podcasting's host-read ads beat the pants off of just about every other form of audio advertising. The reason host-read ads work really, really well is not because the host of the show is reading out the ad. Yes, I know that sounds weird. But it's not the host reading that does it. It's the audience trusting the recommendations of the host. A host-read ad is—and I know I'm oversimplifying, but not much—a recommendation. A powerful one, but that power only extends so far. It's delineated, more or less, by the domain of the topics and issues discussed on the podcast. I'd be heavily influenced by a car recommendation from the host of a car podcast. But life insurance? Nope. I'd listen to a birder podcaster tell me what binocular to buy. But their opinion on patio furniture is less important. And don't forget the myriad fiction, news, or straight-up educational podcasts where there isn't a strong and central host. In all of those cases, there's not even an option for a true host-read ad. Keep that in mind and look closely at the type of show you're producing before you assume that ad types other than host-read aren't applicable. They might be. And they might work even better. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://soundsprofitable.com/update/good-data-back-to-basics (Podcast advertising case studies) https://twitter.com/Clew_less/ (Andrew Clews) https://twitter.com/dbwilldo (Don Burnside) https://www.motoringpodcast.com/ (Motoring Podcast) https://www.whiteroofradio.com/ (White Roof Radio) https://twitter.com/Suzy_Bee (Suzy Buttress) https://casualbirder.com/ (The Casual Birder Podcast) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Captivate.fm Whether you’re a new or veteran podcaster, if you’re serious about audience growth then Captivate unique feature set and proven, deep-dive education should be the next thing you try. Get a 7-day free trial and access to Captivate’s Podcast Growth Labs at Captivate.fm. https://podcast-pontifications.captivate.fm/captivate (Captivate.fm) Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for...

Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart people. But smarts only gets you so far. What's needed is experience. I have a pointed, actionable message for everyone who works in the business of podcasting. If you work in the business of podcasting, you need to be a podcaster. If you're feeling called out right now, relax. I'm not advocating for your immediate dismissal. My position is that you should want to have your own podcast, either a solo show or a group effort, because being a podcaster will make you better at your job. It will accelerate your career trajectory. It will increase your value, present and future, and it will make you all the more resilient and able to withstand the upheaval our industry faces every single day. By becoming a person who works in the business of podcasting and is a podcaster, you'll gain a greater appreciation for the role you play in the podcast ecosystem at your job that no amount of training can ever provide. By becoming a person who works in the business of podcasting and is a podcaster, you'll have more than just an appreciation of the effort it takes to put out a podcast; you'll gain empathy for the clients of your company who do. That empathy will lead to understanding, and understanding will make you more efficient and more effective because you'll know the crux points faced as a podcaster because you too faced them as a podcaster. But I do not care what your show is about, where you host it, and even if you can grow it. Sure, start on a free hosting platform. Collaborate if you can. But also try your hand at every aspect. Start with free tools. Spend time hanging out in online communities. All of that is valuable experience. Just don't worry about making a hit, finding sponsors, or landing big guests. All you have to do is learn what it truly means to make a podcast. I assure you that doing so will make you that much more valuable to the podcast-related company you work for today, as well as podcast-related companies you might work for tomorrow. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://www.apple.com/mac/garageband/ (GarageBand) https://www.audacityteam.org/ (Audacity) https://www.descript.com/ (Descript) https://hindenburg.com/products/hindenburg-pro/ (Hindenburg Pro) https://www.adobe.com/products/audition.html (Adobe Audition) https://www.avid.com/pro-tools (Pro Tools) https://www.canva.com/ (Canva) https://help.twitter.com/en/using-twitter/spaces (Twitter Spaces) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the...

One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my induction into the Podcast Hall of Fame to shine more light on that. Image courtesy of http://twitter.com/sheila_dee (Sheila Dee) In case you missed the memo, I was inducted into the https://podcasthof.com/hall-of-fame/ (Podcast Hall of Fame) last weekend. For those who don't have ~2 hours to watch the video hosted on Libsyn's account of the entire event, I've isolated out just my bit for today's episode. I talked a bit about the various perspectives of the people in podcasting. But the main thrust of my talk was about the perspective of people who are aware of podcasting but still aren't picking up what we're putting down. What do we look like to them? It's great that https://www.edisonresearch.com/the-infinite-dial-2022/ (the diversity of podcast listeners is now nearly matching and in some cases exceeding the diversity of the overall country). But that's just listeners. Creators and service providers still over-index on the old white dude scale. I'm doing what I can to change that by leading by example. I no longer apply to speak at podcast conferences because I don't want to force a well-meaning conference organizer to choose between me or someone from an underrepresented group to be on the stage. Someone whose ideas, work, and opinions deserve to be heard by more people. I'll speak at conferences if invited, but only after I do my homework. If (when)the headshots of other speakers aren't sufficiently diverse, I make them invite speakers from underrepresented groups. And if they refuse or are unable to comply with my request, I turn down the offer to speak. I've much the same attitude when I interact with my peers in the podcasting industry, and I don't shy away from calling my fellow old white dudes out on their b******t or their bad behavior. I'm not virtue signaling here. I call them out because I've been there, spewing similar b******t or exhibiting similar bad behavior. A friend of mine once said to me, "You get away with so much because you're Evo." She was right. That wasn't good. And it's up to me to do better. I'm trying every day. And because it was an awards speech, I thanked a bunch of people, like: http://twitter.com/sheila_dee (Sheila Dee), https://www.facebook.com/michael.mennenga (Mike Mennenga) https://www.linkedin.com/in/nathanialunwin (NJ Unwin) https://twitter.com/TeeMonster (Tee Morris) https://twitter.com/markjeffrey (Mark Jeffrey) https://twitter.com/scottsigler (Scott Sigler) https://www.facebook.com/profile.php?id=100069795018864 (Chris Miller) https://www.linkedin.com/in/timlwhite/ (Tim White) https://www.linkedin.com/in/brantsteen (Brant Steen) https://linkedin.com/in/podcast411 (Rob Walsh) https://twitter.com/GaryLeland (Gary Leland) https://twitter.com/jaredeasley (Jared Easley) https://twitter.com/dmfranks (Dan Franks) https://twitter.com/1LanceAnderson (Lance Anderson) http://twitter.com/bkkgreg (Greg Jorgensen) https://twitter.com/Global_Gaz (Ric Gazarian) https://twitter.com/alushlifemanual (Susan Schwartz) https://twitter.com/Daughterpick (Allie Press) http://twitter.com/walkersam (Sam Walker) http://twitter.com/bryanbarletta (Bryan Barletta) http://twitter.com/jamescridland (James Cridland) http://twitter.com/libsyn (Libsyn) https://www.captivate.fm/ (Captivate) https://maps.fm/ (Maps.fm) https://scribl.com/ (Scribl) the https://mobile.twitter.com/bipoccreators (BIPOC Podcast Creators) community, ... and the myriad people and companies I couldn't squeeze in. (Did I mention I was over time?) ----- Other Links http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the...

I give you, the serious podcaster, lots of things to think about. Not just about the future of podcasting, but how you can make podcasting better. Now I'm giving you another gift: some of your time back. Image via https://www.rawpixel.com/image/139790/premium-photo-image-megaphone-loud-adult (RawPixel) This is the final episode of Season 4 of Podcast Pontifications. Yes, that's quicker than anticipated. But don't fret, because Season 5 of Podcast Pontifications will start on Wednesday, March 30th, 2022. And new episodes will drop every Wednesday following that! But only Wednesdays. As I've been hinting about in the last few episodes, this show is... a lot. And you've already got a lot going on as a serious podcaster. Asking you to spend 10 minutes listening to me, reading me, or watching me four days a week... it adds up. And I really want you to think about how the questions and concepts I bring to you on each episode impact your life as a podcaster. And it'd be great if maybe you could even put them into practice! I'm not making that easy to do when I'm shoving another question or idea into your brain 24 hours later. So starting Wednesday, my philosophical deep-dives into the most pressing questions about podcasting for serious podcasters will switch to a weekly format. I've shopped this around to a few people, including many I engaged with last week at Podcast Movement Evolutions 2022. So far, every single person I've shared this with has breathed a sigh of relief. They too are busy and it's been hard for them to keep up with the fire hose of content I shove out four days a week. Moving to a weekly publishing schedule means more great news: no month-long summer break for me in June, my birthday month (though if you want to buy me a present, feel free), and no Long Winter's Nap to where I don't put out episodes during November and December of each year. Nope. Weekly means weekly, and you can count on new episodes or newsletters (or both if you're really a fan) dropping every Wednesday morning at the standard publishing time you've grown accustomed to; 10:00 AM Phoenix time. If you're one of the few who opts to pay for a subscription(thank you very much for your support) on https://podcasts.apple.com/us/podcast/podcast-pontifications/id1438981144 (Apple Podcasts), https://open.spotify.com/show/7JqIHVGhX2FaRYNQE6AkBp?si=a50c59ccf91e4011 (Spotify), or via http://buymeacoffee.com/evoterra (Buy Be A Coffee), you'll get the episode/newsletter a few hours before anyone else. So if you'd like to support the show and be an early bird, you have options! Again, the first season of Season 5 of Podcast Pontifications will drop on Wednesday, March 30th, 2022. New episodes weekly after that. Thank you so much for listening to, reading, or watching me pontificate about podcasting all these years. I'm excited to keep on doing that, but now at a more sustainable frequency. I shall be back directly with yet another Podcast Pontifications. Cheers! Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few....

When people complete your latest podcast episode, what do you want them to do? Reflect on your brilliance? Bask in a sense of satisfaction? Or would simply remembering what you said 5 minutes later be enough? Making your podcast memorable isn't easy. There isn't an easy-to-fill-out template or checklist to get you there. Even if you do manage the herculean feat of making a truly memorable episode, your memorable episode is in direct competition with dozens of other pieces of content your listeners are exposed to that very same day. And we quite literally cannot keep everything in our active memory. So what's the trick to making memorable podcasts? Here are a few practical tips that I use that you too can use 1. Have a schtick. I know it sounds gimmicky. But if people are memorizing repeatable parts of your show, there's a good chance they'll remember other parts of your episodes too. 2. Be about one thing. If your format allows it, try to keep your episode to just one topic. Even if you have an interview show, you can ask your guest about just one thing. (And you can always invite them back to talk about more things!) 3. Reinforce and repeat. Don't assume the nuggets you or your guests drop will be picked up. Call them out. Make a big deal out of them. And then end with a recap of the key point for good measure. 4. Less is more. What you found fascinating in creator-mode may seem tedious and even boring to those listening in enjoying-content-mode. Try to take an objective listen before you make your final edits. 5. Don't flood your audience. By that I mean don't give them more to think about than they can handle. I've been guilty of this on Podcast Pontifications but I'm finally doing something about it starting next week. Stay tuned for more! ----- Links https://evoterra.link/vocalize (Vocalize Inc) http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t

Podcasting is an audio-first medium consumed on devices that have built-in microphones. Yet the listening experience is reliant on eyes and hands. What would a voice-only listener experience look like? https://podcastpontifications.com/episode/a-glimpse-of-podcastings-voice-only-future Building on my talk with the CEO of https://evoterra.link/vocalize (Vocalize), today we'll explore a "what if" scenario where podcast listeners only have to use voice commands to control their podcast listening experience. Let's first focus on the idea of reserving a memorable phrase for your podcast that when spoken aloud with intent or accompanied by an activation phrase does more than just take someone to your podcast. Can it drop them into where they left off? If they're caught up, could it recommend a different podcast from your network? Or an episode of a different podcast where you were the guest? I know such a service seems fantastical. And I'll grant you that today it is. But I don't think it always will be. Today, we type in URLs—secret phrases—to get to a destination. It's not really a stretch to consider tomorrow we'll be able to speak a secret phrase—likely a different secret phrase than the URL—to get to a destination. Should I also register make podcasting better? Or maybe Evo Terra's podcast? And will the system be smart enough to offer suggestions or request clarification if the spoken phrase isn't an exact match? One of the first tricks a solid voice-enabled podcast listing experience has to figure out is how to navigate through the episodes of the show. That's not going to be easy. But using voice commands to navigate within an episode might be. Commands like start, stop, and skip variety seem like low-hanging fruit, along with volume up, rewind 15 seconds, or even get details. Implementing these base-level, common interactions to a voice-only mode would solve the sudsy hands or back pocket problems of podcasting. Again, I'm spitballing here. I know it's a lot of work to make this viable happen. In fact, I think the bet is it will happen. And when it does, I think it will certainly make podcasting better. (Trademark Evo Terra! Just kidding.) ----- Links https://evoterra.link/vocalize (Vocalize Inc) http://wannagetaway.com (wannagetaway.com) http://tires.com (tires.com) http://whoownswhoinpodcasting.com/ (whoownswhoinpodcasting.com) http://ihearthin.gs/ (ihearthin.gs) https://www.crunchbase.com/organization/carglass-inc (OttoRadio) http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in