Advertise on podcast: Persuasion by the Pint

On this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a transformative journey from adversity to triumph, Daniel specializes in achieving high return on ad spend (ROAS) and streamlining revenue generation.  His dedication to mentorship and empowering others has led to significant success stories in various industries. You can learn more by visiting https://tradeshowsecrets.com.

On this episode. Lisa Cron joins us to discuss the brain science that makes really good writing. Lisa is the author of Wired for Story, Story Genius, and her latest book Story or Die. Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency. Since 2006, she's been an instructor in the UCLA Extension Writers' Program and been on the faculty of the School of Visual Arts MFA program in visual narrative in New York City. Her 7-hour video class Wired for Story can be found at CreativeLive.com. You can learn more about Lisa at http://wiredforstory.com.

On this episode. Kevin Halbert, son of the legendary copywriter Gary Halbert, joins us on the podcast to share stories of his dad and how he's using AI today in copywriting. We also ask the question, "How would your dad have used AI?" if he were around today.

On this episode, Steve Raju joins us on the podcast. He is the author of the new book, "Cognitive Sovereignty: How To Think For Yourself When AI Thinks for You". There are thousands of books about using AI better. Steve's book is different. It's about what AI is doing to you over time - When you still look like you're thinking for yourself, but in reality, the actual thinking stopped happening somewhere around six months ago. You can get your free chapter at https://cognitivesovereignty.io/#notify.

Returning guest David Dutton joins us for another random flight of topics. We'll be discussing an article from the Independent titled "It's not your imagination. Advertising is getting worse – and it might be deliberate". We'll also talk about Chuck Norris' death. Hard to believe because "death once had a near-Chuck Norris experience".  Lastly, we talk about a successful Missoula billboard campaign by a local credit union designed to appear as authentic, handwritten notes from a guy named Ryan. The campaign was so effective that it helped bring in $20 million in new deposits in its first month.

On this episode, Bill Mueller joins the podcast again to talk about "24 Ways to Tell a Story in an Email Without Telling a Story". Bill has been writing story-based emails and email sequences since 2005. His emails have sold millions in digital and physical products, coaching programs, and more in just about every niche. His approach over the years has been simple: People love stories; therefore, use stories to communicate and sell. He's even created a simple, fill-in-the-blank system for writing countless story-based emails that work. It's called the "Story Sales Machine" because all you have to do is plug in the details about your offer, your audience, their objections, and more. You can find his system at https://www.storysalesmachine.com/sto....

On this episode, we welcome Patrick Clark to the show. He's recently written a book, under his pen name Will Camden, called "Confessions of a Professional Conspiracy Theorist". It's the inside story of the conspiracy movement and how belief is manufactured. In the book, Patrick pulls back the curtain on his 30 years in PR, and how he worked to shape what you think, buy, and believe. It describes how he used the same skills and techniques as part of an organised campaign that made you believe in aliens, rebranded the Devil as the Illuminati, and convinced thousands that the government had weaponised lampposts. You can learn more at https://willcamden.co.uk/product/conf....

On this episode, Tiffany Rose Goodyear joins the show to discuss the psychology behind scent marketing. Tiffany is an innovator in the event sector, specializing in creating immersive sensory experiences. She is the founder of Scentex, an event services company that curates and orchestrates custom fragrances for weddings, galas, meetings, and events. We'll be discussing the science and psychology behind scent marketing.

On this episode, we discuss a little-known book called "Obvious Adams: The Story of a Successful Businessman" and compare his simplistic approach to modern-day marketing and advertising, which is all about just getting attention. Also, we discuss some of this year's Super Bowl ads.

On this episode, legendary copywriter Bob Bly revisits the show to share his perspective on AI in copywriting. For 4+ decades, Bob has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers, both large and small, who want to get more leads and sales -- online and offline.   McGraw-Hill calls Bob Bly "America's top copywriter." He has taught copywriting at New York University and is the author of over 100 published books, including The Digital Marketing Handbook and The Copywriter's Handbook.   You can learn more about him at https://bly.com.  

On this episode, Danielle Hughes joins the podcast to share how she helps individuals develop their Genuine Personality Brand. She's been called a wordsmith, a magician, a copywriter extraordinaire, a lifesaver, and a badass. You can learn more about her at https://www.morethanwordscopy.com.

On this episode, Jody Raynsford joins the show. He is the author of the book "How to Start a Cult". After founding an award-winning, cult running podcast and community, Jody discovered a better way to build brands and businesses. His book is an Amazon best-seller and a Business Book Awards finalist. Through his speaking and coaching, he works with businesses to help them achieve cult status by being bolder, building belonging, and attracting a devoted band of followers. You learn more about Jody and grab a copy of his book at https://howtostartacult.co.uk/pint.

On this episode, Bryant Vander Weerd joins us. He is the Founder of Full Pour Media, an award-winning creative agency that specializes in the food and beverage industry. Full Pour Media works with clients both in US and abroad to plan, produce, and execute marketing and promotional strategies Bryant has won three Emmy awards for his work, and Full Pour Media has won 9 Craft Beer Marketing Awards for their work in marketing and storytelling. You can learn more about Full Pour Media at https://fullpourmedia.com.

On this episode, Dawn Apuan joins us to discuss 5 Neurochemicals That Trigger Buying Behavior. Dawn is the CEO of Copy Queens Ink. She's a top copywriter and funnel strategist who helps coaches and speakers "Write Like a CEO" so they can attract premium clients, sell out high-ticket offers, and multiply their impact with powerful messaging using the Voiceprint System. You can check out her custom GPT course at https://profitablecopywriter.com/bbb.

On this episode, we welcome Professor Matthew Bakowicz to the show to discuss the growth of sports betting in the US and how these betting apps hook users by design. Matt is the program director of Sports Business Management at American University's Kogod School of Business, as a guest. Before academia, he managed sportsbook operations for DraftKings at Foxwoods, overseeing more than $400 million in wagers, risk management, and compliance.