Advertise on podcast: Advertising is Dead with Varun Duggirala

Events used to be a gathering of people, a place for networking, a platform for pitching your ideas and skills, and an opportunity to grow. But then the pandemic struck. Agreed, things are almost back to normal but with more and more people preferring to work and communicate remotely and multiple businesses shifting into the online space, how does one replicate the event experience with all its offerings in a virtual space? Enter Kestone: an integrated and experiential marketing agency that has bridged the gap over time and its president - Piyush Gupta joined Varun in this week's episode of Advertising is Dead to narrate the success story, and how the organization has been helping brands get on the Metaverse. Kestone, India’s leading data-driven integrated sales and marketing services company, was founded in 1997, and is the player behind India’s first, entirely home-grown, experiential “virtual platform”, replicating every element of the experience of an offline event. Kestone offers limitless possibilities for businesses to collaborate, communicate and grow across sectors. Tune in to learn how virtual events can be as impactful as offline ones, the various products built to support virtual connects, a sneak peek into the future, and much more. Find Kestone on their website. You can connect with Piyush on LinkedIn & Twitter Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube channel You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

In this episode of Advertising Is Dead, Varun is joined by Aayushman Sinha who takes us behind the scenes in a music manager's life. It's not all concerts and recordings but really a lot lot more. He also takes us through the life of a musician in the day and age of social media, brand integrations, experiential marketing initiatives, and the want for good original music. Further, he shares examples of how listener affinity is a huge factor giving us the Coke Studio example, and how NFTs are a big thing. You can find Aayushman on Instagram | Twitter | LinkedIn Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube channel You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

At the end of a great workout, one would definitely prefer eating a healthy snack- something that replenishes lost nutrients, is tasty, and made from clean ingredients. Enter, Yoga Bar. A company that makes energy bars without any preservatives or Sugar, which makes for a snack minus any guilt. YogaBar is a nutrition-led food company, offering full transparency & honesty in our ingredients. The brand endeavors to offer innovative, healthy, and tasty snacking options for the health-conscious Indian pallet - with a range of healthy snack options such as Protein Bars, Muesli, Peanut Butters, and Gluten-Free Oats which are all-natural and have no artificial preservatives. Led by two pathbreaking women entrepreneurs, with a mission to revolutionize the health food ecosystem in the country; Yoga Bar is the fastest growing and largest new-age food brand in the country with 100% growth each year. Yoga Bar comes under the umbrella of Sproutlife Foods, a group founded by Suhasini Sampath and Anindita Sampath. Suhasini is responsible for driving high-impact business results and overseeing brand-building initiatives while her sister, Anindita, leads the operations, R&D and product inventory and food technology vertical. The duo lead the company’s efforts in creating India’s most loved and trusted health food brand. This includes leading the company’s business and growth strategy, overseeing manufacturing and operations, and building unique brand portfolios. Having started with literally all their money and building the Company has taken a lot of hard work as they chose to build with zero shortcuts. Anindita and Suhasini have lived out of dhabas while designing their machines in Coimbatore and have personally stood and sampled products across gyms in the early days. They even spent hours outside retailer offices for a meeting only to be refused with "India me health nahi bikta hai". They have served over 100 million customers to date since inception. Indian customers have received the brand with overwhelming love. Check out their good, wholesome stuff on their Website | Instagram | Twitter Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube channel You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

The world has moved beyond the term 'influencer'. It's 'Creator' now. Folks on the internet have been creating content for themselves, for brands; and creating opportunities as well. It's the age of the creator economy. Helping them scale is Manish Pandey- a content strategist, a wildlife photographer, and a consultant to multiple organizations. In this episode of Advertising Is Dead, Varun and Manish talk about the rise of the Creator Economy, how brands are leveraging on the same, his journey until now, and how the backend of creators is his laboratory where he has been successfully experimenting with the likes of Ranveer Allahabadia, Prajakta Koli, Bhuvan Bam, etc. He also shares insights and learnings with us as to how can one optimize content and resources, and combine them with one's strengths, and the gaps in the market. Tune in for all this and more. You can reach out to Manish on Instagram | LinkedIn | Twitter Check out his book: Booming Digital Stars Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube channel You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

Gone are the days when furniture was an heirloom, passed on from one generation to the either, treated like a family member, preserved for years until it went Vintage. In the present time, it's all about moving homes and leaving behind old stuff, and preferring variety corresponding to the present. The current consumer likes choices and one particular company has been offering a wide range with reference to furniture for all kinds of settings and that is Pepperfry. In this episode of Advertising Is Dead, we have Naveen Murali, VP & Head of Marketing, PepperFry to take us through the evolution of the Furniture Market, about PepperFry's genesis and how it fit well with the present-day consumers, give us some interesting insights into the buying behavior and how has the pandemic been for them as homes doubled up as offices. Tune In for All This And More. Find Naveen on LinkedIn & Twitter Pepperfry on LinkedIn & Twitter Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube channel You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

Fill out the IVM Survey: https://ivmpodcasts.com/survey In this episode of Advertising Is Dead, Varun is joined by Shashank Mehta, Founder & CEO of The Whole Truth Foods. He takes us through his journey of going from being unhealthy, eating junk, & fluctuating weight to acknowledging his unfit lifestyle and taking steps to better it. He then tells us how food is unfairly marketed with processed images and we are being sold chemicals in the name of fat-free and sugar-free stuff, and how he recognized this issue and decided to take a step towards change by experimenting with cleaner ingredients and eventually establishing The Whole Truth Foods. He further tells us about his marketing initiatives, getting in touch with micro-influencers, making sure all consumer touchpoints are impactful, and how he had to build things from scratch owing to minimal support from potential vendors. Tune in for all this and much more. Find Shashank on Instagram & Twitter Find The Whole Truth Foods on Instagram | Twitter | Website Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube channel You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

The world did not stop when the Lockdown was mandated. Instead, it just went online. And businesses too saw an opportunity and decided to go digital. Aiding this ambition and move was Meta- the company that has most social media under its wing including Facebook, Instagram & Whatsapp. And because everyone juggled between these 3 apps, many Small & Medium Enterprises decided to use them to connect with customers. In this episode of Advertising Is Dead, Varun talks to two entrepreneurs- Pallavi & Mamta, who have been scaling their business digitally. SuperBottoms was born 6 years ago when Pallavi was looking for that perfect diaper for her newborn and was disappointed to find none. Pallavi was a part of many new mother groups and forums online and started product testing in 2014. She channeled her diapers singularly through Facebook Groups while still working, starting up, and managing her baby. Pallavi reached out to multiple new mothers who helped her market the product online, and these women have now grown with the company. During 2017-18 she started selling through WhatsApp, which now accounts for 60-70% of SuperBottoms’ sales. Today, SuperBottoms employs over 100 employees, 80 of which are women, and 70 of whom are new mothers! Odette, based in Bengaluru and started by fashionista Mamata Roy, brings a well-curated line of fashion jewelry such as bracelets, rings, earrings and brooches, shoes, and accessories including belts, clutches, and sunglasses. Today, Odette uses Facebook, WhatsApp, and Instagram to connect with its customers directly and leverages these platforms for growth. 70-80% percent of Odette’s turnover comes from Meta apps. These two businesses are amongst the many women entrepreneurs leveraging Meta apps to move their businesses forward. Fueled by the digital adoption in India and the growth of the digital ecosystem, small businesses are witnessing a new spurt of growth. Tune in for all this and more. Find Odette on Instagram | Facebook | Website Find Superbottoms on Instagram | Facebook | Website Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube channel You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

In this episode of Advertising Is Dead, Varun Duggirala is joined by Malini Agarwal, Founder & Creative Director MissMalini Entertainment, Girl Tribe & Co-Founder of Good Creator Co. She takes us through the journey of establishing Miss Malini, how it began as a blog and eventually became an empire consisting of multiple offsets that aim at helping creators with tips to make great content, create a safe space for women, and give all the news from the glam world. Further, she also talks about getting associated with the Good Glamm group and what's in store for the coming days. Tune in for all this and more. Find Malini on Instagram @maliniagarwal (https://www.instagram.com/maliniagarwal/) Find Miss Malini on Instagram & their Website (https://www.instagram.com/missmalini/) (https://www.missmalini.com/) Talk to Varun Duggirala on Twitter and Instagram: @varunduggi You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios

In this episode of Advertising Is Dead, Varun Duggirala is joined by Pooja Chhabria (APAC Head of Creator Management, LinkedIn) and Pooja Dhingra (Pastry Chef, Founder- Le15 Patisserie) to talk about LinkedIn's Creator Accelerator Programme. Creation on LinkedIn is about the opportunities that can happen when our members connect with each other. Acknowledging the growing space, LinkedIn is launching the Creator Accelerator Program in India - a new initiative designed to support creators on LinkedIn through coaching, recognition, and resources. Creators are at the heart of high-quality, meaningful conversations on LinkedIn, and through this program, we want to help them build engaged communities, spark productive conversations, and connect to meaningful opportunities. They discuss how LinkedIn is a generous platform that lets creators meet opportunities ad help them scale. It is a welcoming place for folks from across genres, very inclusive and responsive, and has the potential to help a person grow immensely. Pooja Chhabria tells us about its exclusive features while Pooja Dhingra, also a mentor in the aforementioned program, tells us about her experience with the platform. Tune in for all this and more. Connect with Pooja Chhabria on LinkedIn. Find Pooja Dhingra on LinkedIn,  Instagram & Twitter Talk to Varun Duggirala on Twitter and Instagram: @varunduggi You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android  | iOS: https://ivm.today/ios

In this episode of Advertising Is Dead, Chef Saransh Goila joins Varun Duggirala to tell us about his latest venture 'Bambai Meal Rolls'. He also tells us how he became a Chef- from failing Biotechnology to acing Hotel Management exams, working as a Chef in a Hotel, a Food channel, a Food Show, and now a Foodpreneur. He shares his inspirations on the way, how the Indian palette is super varied and dynamic and one can never fully cover every flavor that arises from the nooks and corners of the country, his culinary travels, and much more. Find Saransh on Instagram & Twitter Goila Butter Chicken on Instagram & Twitter Bambai Meal Rolls on Instagram Talk to Varun Duggirala on Twitter and Instagram: @varunduggi You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android iOS: https://ivm.today/ios

This week on Advertising Is Dead, Varun is joined by Anupam Gurani, the Chief Marketing Officer of LEAD- India’s foremost player in the School EdTech category. It currently empowers 3000+ affordable private schools catering to 12 lakh+ students in tier 2+ cities and is solving the problem at the core education level by encouraging schools to transform and smoothly fit into the new normal by implementing SchoolEdTech. Be it in assessments, teacher training, or students’ learning, LEAD integrates technology in every aspect through SchoolEdTech. Anupam tells us about the present-day school scenario in India and the various initiatives undertaken to make the experience better and smooth for both students and teachers. Varun and Anupam discuss their experiences of their children studying from home in the lockdown and how it is now that offline schools have resumed. All this and much more. Find LEAD on Instagram and their Website. Talk to Varun Duggirala on Twitter and Instagram: @varunduggi You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android OR iOS: https://ivm.today/ios

In this episode of Advertising is Dead, Varun is joined by Hitesh Dhingra, Founder of the Man Company. He has an interesting story of how the idea of starting a man's grooming and wellness products company happened. He tells us about the present consumers, shares some interesting insights about how the product was received initially and how it is now. He also discusses the concept of being a gentleman and how it came to be an important trait of his organization. All this and much more. Find Hitesh on Twitter @hiteshdhingra Find 'The Man Company' on Twitter | Instagram | Website Talk to Varun Duggirala on Twitter and Instagram: @varunduggi You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android|  iOS: https://ivm.today/ios