Advertise on podcast: Sold Right Away w. Maude Leger

Lindsay Strom started in real estate at 13 years old answering phones at the front desk of Royal LePage. She spent her high school years typing offers and navigating deal files, left to try advertising, felt the emptiness of sales without human connection, and came back. Fifteen years later she leads the Key Advantage team at Royal LePage RCR in Newmarket and the lesson she returns to in every market, every cycle, every hard year, is always the same. You cannot control the market. You can only control your response to it. In this episode Lindsay breaks down her give first philosophy, how she finds opportunity in any market through natural life transitions, the divorce support group she started after her own divorce that became a meaningful business avenue, and what she tells agents who are stuck at the same volume year after year. She also shares her 14-day annual business planning process, why the definition of insanity applies directly to realtors running the same playbook expecting different results, and how Key Advantage is preparing for 2027 with intention and discipline. TIMESTAMPS: 0:00 Introduction: you cannot control the market, only your response 1:20 Starting at 13 at the Royal LePage front desk 3:11 The moment she knew real estate was in her blood 4:00 Her hardest year in 15 years and how she kept perspective 6:17 Her strongest suit as a team leader: positive outlook and leverage 8:30 The give first mentality and why it is the foundation of her business 12:15 Finding opportunity in any market through natural life transitions 16:40 The divorce support group she started and how it built trust and referrals 18:47 What she tells agents stuck at the same number year after year 21:34 Her definition of success beyond real estate awards 22:42 How Key Advantage is finishing the year and planning for 2027 24:05 Her 14-day business planning process and why it works Listen now and then visit soldrightaway.com to learn how the GET MORE System gives serious realtors the marketing consistency that keeps their brand working through every market cycle.   Connect with Lindsay Strom: Instagram: https://www.instagram.com/keyadvantageteam/ Linkedin: https://www.linkedin.com/company/keyadvantage/ Youtube: https://www.youtube.com/channel/UCmaVVftZnkaTFfBylaHcmTA Facebook: https://www.facebook.com/KeyAdvantageTeam  Website: https://keyadvantage.ca/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway TikTok: https://www.tiktok.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway Spotify: https://open.spotify.com/show/4hvQFX6SBae8cD2DKxoR3J Apple Podcast: https://podcasts.apple.com/ca/podcast/sold-right-away-w-maude-leger/id1441435290

She started in real estate at 19 with no network, no contacts, and a family who thought she was making a mistake. It took eight years before her business found real traction. Today Amy Assaad leads a team of 30 in Quebec, handles residential, commercial, industrial, multifamily, and leasing across the province, and has ranked top 1% in Canada and number seven in the country at her peak. Her advice for every realtor still figuring it out? Go all in or you are wasting your time. In this episode Amy holds nothing back. She breaks down the grit it took to build from zero, her negotiation philosophy that makes everyone in the room feel like they won, why she reads every inspection report whether her client asks or not, and why texting your way through a transaction is one of the most damaging things happening in real estate right now. She also talks about why she ignored every mentor who told her to niche down and built a one-stop shop instead, how branding consistency kept her recognizable through decades of market changes, and the best advice she ever received that changed everything about how she presents herself and her business. This is one of the most direct, energetic, and honest conversations this podcast has ever had. TIMESTAMPS: 0:00 Introduction: go all in or you are wasting your time 1:37 Starting at 19 with no network and eight years before finding her footing 4:24 Building a team of 30 and why she never limited herself to one market 9:25 The key to her success: honest and sincere communication 11:00 Negotiation philosophy: make everyone feel like they won 13:00 Reading inspection reports and going above and beyond without being asked 18:30 Why real estate is a people and process business not a property business 27:00 How she wins more listings and why Vendu signs still work 27:28 Branding consistency: why she kept the same photo even after going blonde 28:14 Stop texting. Pick up the phone. That is how you negotiate. 29:39 The best advice she ever received: stop being passive and sell yourself proudly 32:06 What the last quarter of the year means and why now is the time to run Listen now and then visit soldrightaway.com to learn how the GET MORE System gives serious realtors the marketing system that keeps their brand working every single month so they can go all in on the work that actually builds their business.   Connect with Amy Assaad: Instagram: https://www.instagram.com/amyassaadrealestate/  TikTok:  Linkedin: https://www.linkedin.com/in/amy-assaad/  Youtube: https://www.youtube.com/@AmyAssaad Facebook: https://www.facebook.com/amy.assaad  Website: https://amyassaad.ca/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway TikTok: https://www.tiktok.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

She believed that hard work could solve everything. Skip dinner. Compress sleep. Grind harder. Then she realized something that changed everything. You only have 24 hours a day. No matter how hard you work, it is still 24 hours. Lily Hu is a top 1% Royal LePage agent and team leader based in Ottawa who built her business over 16 years by mastering two things: leverage and people. She walked every step of the journey herself, from unlicensed assistant to licensed assistant to buyer agent to seller agent to team leader, and today leads an all-women top producing team built entirely on relationships, delegation, and one mindset that guided everything. Stop chasing the transaction. Understand the person. The deal will come. In this episode Lily breaks down how she grew her team organically, why leverage was the shift that changed everything, how she navigates a down market after 16 years of cycles, and what her definition of success looks like now that winning alone no longer interests her. TIMESTAMPS: 0:00 Introduction: you are not in the house business, you are in the people business 2:13 How Lily got into real estate by accident and why her aunt saw something in her 3:33 What made her realize real estate was her calling 4:28 How the team grew organically as her hands got too full 5:48 The biggest lesson that changed her business: leverage over hard work 7:31 The three levels of responsibility and what to delegate first 8:43 16 years to top 1% Royal LePage and what the journey actually looked like 20:10 Don't chase the transaction: understand the person and the deal will come 24:15 Her mindset for navigating the current market after 16 years of cycles 28:29 Her definition of success: lifting others and winning as a team 30:00 Her advice for new agents and experienced agents 32:22 The all-women team and why it bonds them beyond just business Listen now and then visit soldrightaway.com to learn how the GET MORE System gives serious realtors the marketing leverage that keeps their brand working every single month without them.   Connect with Lily Hu: Instagram: https://www.instagram.com/lilyhuottawa/ TikTok: https://www.tiktok.com/@lily.hu6 Linkedin: https://www.linkedin.com/in/lilyhurealtor/ Facebook: https://www.facebook.com/lilyhuottawarealtor Youtube: https://www.youtube.com/@thelilyhurealestateteam Website: https://lilyhuteam.com/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway TikTok: https://www.tiktok.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

At the end of episode 300, I made a promise. I told you something big was coming and that the next episode might be the most honest one I have ever recorded. Today I am delivering on that promise. After 300 podcast conversations with the top agents in this country, and 25 years in marketing, I kept hearing the same thing. Maude, I know I need a system. I am just not ready for a full done-for-you service yet. Can you show me how to do it? I heard it hundreds of times. So I built it. Today I am officially announcing the Sold Right Away Academy. A 12-week implementation program where serious agents install a top producer marketing system into their business step by step, using the exact strategies, templates, and checklists I have developed and refined over 25 years. This is not a course you binge and forget. Every week you watch a short lesson, complete a checklist, and walk away with another piece of your marketing engine built and running. In this episode I break down exactly what the Academy is, who it is for, what you build inside the 12-week program, and how it fits alongside the GET MORE System that has always been the done-for-you gold standard for serious realtors. I also share the personal decision behind this announcement and what it means for the future of Sold Right Away. The agents who build their brand and their system during this downturn are the ones who will own the recovery. I have seen it happen in every market cycle since 2008. And I do not want you to be the agent who waited too long. TIMESTAMPS: 0:00 The promise from EP300 and what is coming today 1:45 25 years in marketing before real estate: where it all started 3:30 What I saw when I entered real estate marketing in 2008 5:15 Building Sold Right Away from nothing: no roadmap, no safety net 7:00 The pattern from 300 episodes that could not be ignored 8:45 The gap in the market: nothing between DIY and done-for-you 10:30 Officially announcing the Sold Right Away Academy 12:15 The 12-week Marketing Engine: what you build week by week 18:00 Who the Academy is for and who it is not for 21:30 The GET MORE System is not going anywhere: two paths, same destination 24:00 Why now: impact, market conditions, and 300 episodes of knowledge 27:45 The founding cohort: what it is and how to be part of it 29:30 Closing: decide and make it work Listen now and then visit soldrightaway.com to learn more about the Sold Right Away Academy and the GET MORE System.

300 episodes. 20 years in this industry. One solo episode where I hold absolutely nothing back. I have sat across from top 1% agents, brand new agents, team leaders, sole operators, agents doing 20 sales and agents doing 120. Agents who rebuilt from scratch and agents who burned out and almost quit. After every single conversation, the same patterns kept showing up. The same mistakes. The same breakthroughs. The same things that separate the agents who make it from the ones who disappear. So for episode 300, there is no guest. Just me. And I am telling you everything I would say to every realtor if I only had one shot to do it. Ten lessons. No filters. No holding back. The things I learned the hard way so you do not have to. Talent does not win in real estate. Consistency does. Your brand is the most valuable thing you own and most of you do not have one. The market does not care about your excuses. No one is coming to save you. Systems beat hustle every single time. And you are not supposed to be doing this alone. I also get personal. I talk about working 110 hours a week for ten years. I talk about what it almost cost me. And I talk about the one decision that built everything I have today. If you only ever listen to one episode of this podcast, make it this one. TIMESTAMPS: 0:00 Introduction: 300 episodes, one shot, everything I have learned 1:16 Lesson 1: Talent does not win. Consistency does. 4:51 Lesson 2: You are not supposed to do this alone 6:46 What working 110 hours a week for ten years actually cost me 8:30 Lesson 3: Your brand is the most valuable thing you own in this business 10:16 What a brand actually does and why most realtors do not have one 11:37 Lesson 4: The market does not care about your excuses 13:37 The agents who dominate do not have better markets. They work better in any market. 15:06 Lesson 5: Marketing is not an expense. It is the investment that funds everything else. 16:50 Why realtors cut marketing first and why that is the most expensive mistake they make 17:47 Lesson 6: No one is coming to save you 19:29 Motivation does not build businesses. Decisions and discipline do. 20:29 Lesson 7: Systems beat hustle every single time 21:59 The first system every realtor should build and why 22:28 Lesson 8: This business is built on relationships, not transactions 24:20 Lesson 9: Invest in yourself before you expect anyone else to invest in you 26:07 Why free advice is worth exactly what you pay for it 26:58 Lesson 10: Decide and then make it work. Period. 28:50 The one decision that built everything I have today 29:26 What I want to leave every realtor with after 300 episodes 32:18 What is coming next for Sold Right Away Listen now and then visit soldrightaway.com to learn how the GET MORE System gives serious realtors the marketing department they have been trying to build alone.   🌐 Website: https://soldrightaway.com 📅 Book a Free Discovery Call: https://calendly.com/soldrightaway/15-minute-discovery-call ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com.

Her goal for 2026 is to sell 92 homes. By herself. Not including the rest of her team. Most realtors would not say that out loud. Jenna Bole said it, and then she explained exactly why she believes it is possible. Jenna started in real estate at 21 with a psychology degree and zero intention of becoming a realtor. A conversation with a mentor changed everything. She spent seven years on a team before stepping out on her own and setting a goal that scared her. Now she is a rising team leader with a business built almost entirely on repeat clients and referrals, and a mindset that refuses to leave room for the easier alternative. In this episode, Jenna breaks down the delusional goal philosophy that has shaped her entire approach, why confidence comes from doing the thing before you feel ready, how she builds trust without a flashy listing presentation, and what she is doing right now to finish 2026 stronger than she started it. If you have been playing it safe with your goals, this episode is going to make you rethink the number you wrote down at the start of the year. TIMESTAMPS: 0:00 Introduction: be delusional about your goals 1:08 Meet Jenna Bole: from psychology degree to rising team leader 2:48 How a mentor reframed real estate from sales to relationships 4:03 The moment she decided there was no option of failure 5:10 What she is most successful at: relationships and genuine connection 6:44 Why authenticity is not just a buzzword and how it builds referral businesses 7:45 The delusional goal mindset and why confidence comes from doing not waiting 8:45 Her bold and audacious goals and the number that scared her 12:30 How she built a referral engine and what she says to every client about it 25:04 The best advice she ever received: do not let a ten second moment poison your day 26:23 Her evolving definition of success: from hustle to peace and a regulated nervous system 28:30 Her one piece of advice for every realtor: believe in yourself 30:11 What is next: client events, conferences, and finishing the year strong 30:54 Her delusional goal for 2026: 92 homes, solo Listen now and then visit soldrightaway.com to learn how the GET MORE System helps serious realtors build the marketing foundation that makes bold goals possible. Connect with Jenna Bole: Instagram: https://www.instagram.com/jennabole TikTok: https://www.tiktok.com/@jennaleighbole Linkedin: https://www.linkedin.com/in/jenna-bole-791862b5/ Youtube: https://www.youtube.com/@jennabole Website: https://www.jennabole.com/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway TikTok: https://www.tiktok.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

Most realtors are drowning in noise. The next platform, the next coaching program, the next strategy that promises to change everything. And in the middle of all of it, they lose sight of the one thing that actually moves the needle. Their own priorities. Diana Cassidy-Bush spent 20 years in horticulture, including a decade running her own landscape design and build company, before making the leap into real estate. She brought with her something most agents never develop: the ability to run a real business. Ten years later she leads a top performing team in rural and waterfront real estate, with an admin team that has been with her for six and seven years and a calendar that protects her goals before anyone else's. Her approach is not complicated. Write down your goals. Prioritize ruthlessly. Shut the noise off. Find what works and keep building on it. Do the right thing even when nobody is looking. In this episode Diana breaks down the mindset, habits, and business decisions that built a team that genuinely runs without her, and what it took to get there. What you will learn in this episode: - How 20 years in horticulture and 10 years running her own business prepared her for real estate - Why honest conversations, even the uncomfortable ones, are her single greatest competitive advantage - The goal list she wrote at a seminar 8 years ago and why she is only now reaching the bottom of it - How she learned to shut the noise off and stop chasing the shiny object syndrome - Why her calendar is the one business habit she cannot live without - How she built an admin team that has stayed with her for six and seven years and what that took - The marketing shift that stopped her from blowing everything up and starting over - Why she started her own podcast despite being camera shy and introverted and what it did for her confidence - Her approach to winning listings through honest pricing conversations instead of inflating numbers - How she leverages listings to generate more listings - Her mantra: do the right thing even when nobody is looking - What success actually looks like after ten years: a team pulling in the same direction and a life outside the business TIMESTAMPS: 0:00 Introduction: stop waiting for perfect, just step into it 0:54 How 20 years in horticulture led to a top real estate team 4:15 Her greatest skill: honest conversations people need but don't want to hear 8:00 The goal list from a seminar 8 years ago she is only now finishing 10:26 How she learned to shut the noise off and stop chasing shiny objects 11:55 The one business habit she cannot live without: her calendar 13:57 What would surprise people about how she works: her team 19:07 Why she started a podcast despite being camera shy and what it changed 22:43 How she wins listings through honest pricing conversations 25:39 Her definition of success: a team pulling in the same direction and a life outside the business 26:38 Her one piece of advice for every realtor: quiet the noise and listen to yourself 27:59 Where to find Diana and The Country Club Podcast   ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com   Connect with Diana Cassidy-Bush: Instagram: https://www.instagram.com/dianacassidybush Facebook: https://www.facebook.com/DianaCassidyBushRealEstate/ Linkedin: https://www.linkedin.com/in/diana-cassidy-bush-42b997301/ Youtube: https://www.youtube.com/@dianacassidy-bush2027 Website: https://cassidybushteam.ca/ The Country Club Podcast: https://open.spotify.com/show/6M2IFZ9vPCAG73RqSsYD2m?si=7b01669d0e2c4bea   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

You do not have a pension. Your RSP alone is not going to cut it. And December, January, and February are coming every single year whether your pipeline is ready or not. Most realtors spend an entire career building active income and never stop to ask the question that changes everything. What happens to my income if I stop showing up? Mark Silenzi has been in real estate and mortgages for 13 years. After more than a decade of helping clients buy, sell, and finance properties, he took one more major step and became a licensed exempt market dealer representative, one of the only ones serving the Hamilton, Burlington, and Niagara corridor, to give everyday people access to private capital investments that were historically reserved exclusively for high net worth clients. In this episode Mark breaks down exactly what the exempt market is, who it is for, how realtors and everyday Canadians can start building passive income with as little as $5,000, and why the people who truly build generational wealth are the ones who access the right investments at the right time. What you will learn in this episode: - What an exempt market dealer representative actually does and why you will not find many in this area - The difference between the public market and the private capital market and why it matters for your wealth - How realtors specifically can benefit from consistent monthly passive income during the lean months - Why private market investments were historically only available to high net worth clients and how that is changing - The types of investments available including real estate investment trusts, mortgage investment corporations, and farmland - How to start with as little as $5,000 and build toward $2,000 to $3,000 in monthly passive income - The difference between a private mortgage and an exempt market investment and when each makes sense - What the Ontario Securities Commission exam is really like and why the pass rate is extremely low - How Mark's company Rethink and Diversify has raised over $500 million with 3,500 investors across Canada - Why this is not a short game and what generational wealth actually looks like for your family - How to reach Mark and what the first conversation looks like 🌐 Website: https://soldrightaway.com 📅 Book a Free Discovery Call: https://calendly.com/soldrightaway/15-minute-discovery-call ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com   GUEST CONTACT: Mark Silenzi: Instagram: https://www.instagram.com/yourhomesoldsilenziteam/ Facebook: https://www.facebook.com/profile.php?id=61560536721539 📞905.961.0563

The question every realtor asks before joining a team is the wrong one. Stop asking what you give up. Start asking what you get back. Lynn Fee made $170,000 in commission her very first year in real estate. By every measure, a massive success. But she knew almost immediately that she could not sustain it. She was doing everything herself at the highest level she could manage, and it was not enough. So she built a team, accidentally, out of sheer necessity, and over two decades turned it into one of the top performing teams in the Niagara to Burlington corridor. In this episode Lynn breaks down the real math behind the commission split conversation, what solo agents are actually facing in this market, and why doing everything yourself is not a badge of honour. It is the ceiling keeping you from your next level. What you will learn in this episode: - Why the split question is the wrong question and what to ask instead - The real cost of running a high-producing real estate business at a professional level - What four experienced administrators actually do from the first CMA to closing day - Why seasoned, established agents with their own clients are choosing to join her team - What is happening to solo agents in this market right now and why the math is nauseating - The cost of an expired listing and what it means for agents who had ten of them last year - How Lynn built her team accidentally with no roadmap and what she would do differently - Why she does not go to listing appointments alone anymore and what that says about the market - The branding decisions she made from day one that set her apart before anyone else was doing it - What an agent can realistically achieve in their first 12 months on her team - Why teams are evolving into collaborations and what that means for the future   She also talks about what is happening to solo agents in this market right now. Agents she considered successful closing three deals in three months. Expiries costing $5,000 each. The math that keeps her up at night and should keep every solo agent thinking hard about whether going it alone is still the smartest play. Would you rather have 100% of nothing or 50% of everything?  Listen to EP296 with Lynn Fee now! #realestatemarketing #realestateteams #toprealtors #realtortips #soldrightaway #getmoresystem   Connect with Lynn Fee: Instagram: https://www.instagram.com/thelynnfeeteam Facebook: https://www.facebook.com/LynnFeeTeam Linkedin: https://www.linkedin.com/in/lynn-fee-3175461/ Youtube: https://www.youtube.com/@Lynnfeeteam Website: https://www.lynnfeeteam.com/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway Youtube: https://www.youtube.com/@Soldrightaway

Most agents quit their best habits the moment they get busy. The follow-ups slow down. The marketing goes quiet. The consistency disappears. And then six months later the pipeline is empty and they cannot figure out why. Katia Samson has been in real estate for 30 years and still does everything she did on day one. In this episode she breaks down the mindset, habits, and marketing approach that built a three-decade career in a business that washes out most people within five years. Katia started at 21, got her licence in 1996, and never looked back. She grew up with an entrepreneurial mindset, selling furniture in her father's store on weekends and running a grass cutting business before she was old enough to drive. She has never had a job where she reported to someone else for more than a year, and she built her entire career around one non-negotiable: never stop doing what got you the business. Now a team leader and coach, Katia shares the same principles with every broker she works with. What you will learn in this episode: - The advice from her early mentor that she has followed for 30 years and still shares with every broker she coaches - Why getting busy is the most dangerous moment in a realtor's career, not the slowdown - How she stays disciplined and consistent even on vacation, at the cottage, and on a boat with no reception - Her definition of success and why balance is the foundation of a long-term career, not a reward for one - The multi-touchpoint marketing approach that has kept her top of mind in her market for three decades - Why sharing knowledge is her best marketing strategy and how she uses it to attract clients who already trust her - What she would focus on exclusively for one full year if she could only pick one marketing tool - How she coaches new brokers to build the right protocols from day one - The one piece of advice she gives every realtor when something feels off: walk away - How she plans to make 2026 her strongest year yet as a team leader   ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com.   Connect with Katia Samson: Instagram: https://www.instagram.com/katiasamsonrealestategroup/ Facebook: https://www.facebook.com/katiasamsonrealestate/ Linkedin: https://www.linkedin.com/in/katiasamson Youtube: https://www.youtube.com/ ⁨@katiasamsonrealestategroup2409⁩  Website: https://katiasamson.com/en/   Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway Sold Right Away Podcast: https://podcasts.apple.com/ca/podcast/sold-right-away-w-maude-leger/id1441435290

In a room of 70 realtors, only 3 raised their hand when asked if they had a real, documented process. And every single time this exercise happens, those 3 are the top performers in the room. David Hulshof has built one of Canada's most focused and high-performing real estate teams by doing the opposite of what most agents do. Instead of casting a wide net, he went narrow. The Investments Group works exclusively in multifamily and mixed-use properties across Ontario, primarily 15 to 60 unit buildings, and in just three and a half years they became top 1% in Canada with Royal LePage and rank among the top 20 to 25 teams nationally. Before real estate, David spent his career in private wealth management, including as a Director of Private Wealth with BMO. That background shaped everything about how he runs his business today, from his deeply structured client intake process to his philosophy that the best sales conversation is the one where you understand the problem so well that the solution becomes obvious. In this episode, David breaks down the systems, mindset, and decisions that built a top-performing team in record time. What you will learn in this episode: Why only 3 out of 70 realtors had a real process, and why those 3 were always the top producers How the Investments Group went top 1% Royal LePage in just 3.5 years by niching exclusively into multifamily The three-part education process David uses with every new investor client Why they send an offer before they ever see the building, and why that is standard in multifamily How David cut his client meetings from 60 minutes to 15 and increased results in the process The courage it takes to say no to clients who are not the right fit, and why it deepens relationships Why 60% of multifamily deals happen off market and how to access that inventory David's best marketing strategy and the one tool he would use exclusively for a full year How he defines success now that he is a father, and the boundaries that made his clients respect him more His single piece of advice for every realtor who does not yet have a process TIMESTAMPS: 0:00 Introduction 1:29 David's background in private wealth and the move to real estate 2:22 Why the Investments Group focuses exclusively on multifamily 3:12 The moment he knew finance was no longer where he belonged 3:55 What makes him successful: numbers, data, and goal-driven thinking 4:36 The three-part client education process from intake to offer 7:36 The insider database and how off-market deals work in multifamily 8:36 The key to their success: dedication through the hard times 9:47 Three and a half years to top 1% in Canada 10:21 How his private wealth background shaped his approach to selling 11:14 Non-negotiables: why they do not work with everyone 13:22 The courage to say no, and why it deepens client relationships 14:05 Why no one on the team does residential, ever 15:12 How they generate leads and market to investors 16:41 Repurposing content and where they are focusing next 17:44 Rapid fire: best marketing strategy, best social media tactic, one tool for one year 18:37 How 60-minute meetings became 15-minute meetings and got better results 20:23 In a room of 70 realtors, only 3 had a process. Those were the top performers. 22:41 His one piece of advice for every realtor 24:17 How 2026 is shaping up to be their biggest year yet 25:05 Where to find David and the Investments Group   Connect with Dave Hulshof Instagram: https://www.instagram.com/theinvestmentsgroup/ & https://www.instagram.com/davehulshof.realestate/ Facebook: https://www.facebook.com/theinvestmentsgroup.rlp Linkedin: https://www.linkedin.com/company/theinvestmentsgroup/ Youtube: https://www.youtube.com/@reihotseat Website: https://investmentsgroup.ca/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway Youtube: https://www.youtube.com/@Soldrightaway   ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com.   #realestateprocess #toprealtors #multifamilyrealestate #soldrightawaypodcast #realestatebusiness #getmoresystem

What if 40% of your business came from other realtors? Not from cold leads, not from paid ads, not from farming. From a deliberately built agent referral network that sends clients your way on repeat. That is exactly what Calgary-based top producer Alex Hripko has built, and in this episode she breaks down exactly how she did it. Alex grew up surrounded by real estate. Her father has been selling for over 40 years and is a Royal LePage Chairman's Club member. Her mother has been in property management for nearly 30 years. But when Alex made the leap into sales in 2019, right before COVID shut everything down, she had to earn it from scratch just like everyone else. In this episode, Alex shares the pillars, mindset shifts, and systems behind her success, including the agent relationship strategy that most realtors have never even considered. What you will learn in this episode: ✔️ How Alex built an agent referral system that now drives 40% of her business ✔️ The A agent and B agent CRM tagging method she uses to stay top of mind ✔️ Why she gives her listing presentation away to other realtors (and how it comes back to her) ✔️ How coaching helped her eliminate shiny object syndrome and focus on what actually generates income ✔️ The mindset shift that came from reading The 5 Types of Wealth and how it changed the way she allocates her time ✔️ Why consistency is her word of the year and what that means in practice ✔️ What she would do differently if she had to start over with just one focus ✔️ The difference between being busy and being productive, and how becoming a parent clarified everything   ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com. Connect with Alex Hripko: Instagram: https://www.instagram.com/alexhripko/ & https://www.instagram.com/hripkoteam/ Facebook: https://www.facebook.com/HripkoTeam Linkedin: https://www.linkedin.com/in/alex-hripko-3a103991/ Youtube: https://www.youtube.com/@HripkoRealEstateTeam Website: https://teamhripko.ca/   Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

He walked away from a 120-sale year. Moved to a new market with zero contacts. Rebuilt from scratch. And became a top producer again. Then he did it again. In this episode of the Sold Right Away Podcast, host Maude Leger sits down with Curtis Burbee, a 21-year real estate veteran from British Columbia who has rebuilt his business from the ground up multiple times and come back stronger every single time. Curtis shares the raw truth about what it takes to scale, the moment his body broke down from doing it all solo, and how he built a team and systems that let him work 35 hours a week while still closing 120+ sales a year. In this episode, you will learn: How Curtis went from buying his first house at 20 to running his own brokerage Why he left a thriving market to start over and hit six figures in six months The breaking point of doing 120 sales solo and what he did about it How task management became the single biggest pivot in his business The team structure that cut his hours from 80 to 35 per week Why social media and short form video dominate in small markets The mentor advice that changed his mindset forever How high-level coaching solved problems he had been working on for 10 years Connect with Curtis Burbee Instagram: https://www.instagram.com/teamburbsbowden/ Facebook: https://www.facebook.com/curtisburbee Youtube: https://www.youtube.com/@TEAMBURBS Website: https://www.teamburbs.com/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway ABOUT THE GET MORE SYSTEM: Tired of being your own marketing department? The GET MORE System replaces your entire marketing function with a done-for-you growth team: strategist, SEO expert, designer, content producer, and campaign executor. All focused on getting you more leads, more listings, and more commissions every month. Stop grinding. Start building. 👉 soldrightaway.com

Are you quitting too soon without even realizing it? Most Realtors are not failing because of the market. They are failing because they stop too early. In this episode of the Sold Right Away Podcast, Maude Léger sits down with Candice Bakx-Friesen to break down what actually drives long-term success in real estate. From building a business in a rural market to becoming a top 1% Realtor in Canada, Candice shares the truth most agents avoid: There is no shortcut. There is no magic bullet. Only consistency. You’ll learn: • Why most Realtors quit too early • The real reason your business feels inconsistent • How to build trust that leads to referrals • Why in-person relationships still win • The daily habits that separate top agents TIMESTAMPS 00:00 Why your business does not just happen to you 02:10 How Candice got started in rural Manitoba real estate 06:31 Building a top 1% business while coaching and giving back 07:37 The real secret: consistency and doing the basics 11:08 Why in-person trust still wins over online-only marketing 11:57 Real estate is emotional, not just transactional 13:40 Non-negotiables: respect and client fit 15:00 Delegate sooner than you think 17:54 Consistency online and authentic personal branding 19:28 Why processes and checklists matter 20:57 What people notice most about her 21:57 Canva, templates, batching, and efficient content creation 23:42 Facebook groups, small-town targeting, and proactive prospecting 26:17 Why social media alone does not sell houses 29:02 Treat people well and things work out 31:57 Give people the benefit of the doubt 34:04 Quarterly planning and staying proactive 35:54 “My business doesn’t happen to me” mindset 36:36 Where to connect with Candice   Connect with Candice Bakx Friesen Instagram: https://www.instagram.com/candicebakxfriesenrealtor/ Facebook: https://www.facebook.com/candicebakxfriesenteam Linkedin: https://www.linkedin.com/in/candice-bakx-friesen/ Youtube: https://www.youtube.com/@CandiceBakx Website: https://candicebakxfriesensells.com/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

Think your market is too saturated? Too many agents… not enough opportunities… harder than ever to win listings? This episode will challenge everything you believe. In this conversation, Maude Léger sits down with Jeff Bauer, broker owner and Realtor in a town of just 8,000 people—with over 20 agents competing for business. Most agents would call that saturated. Jeff calls it opportunity. In this episode, you’ll learn: ✔️ How to stand out in a saturated real estate market ✔️ Why competition is NOT your real problem ✔️ The power of community-based marketing that actually converts ✔️ How to win listings through trust, not pressure ✔️ The simple strategies that keep Jeff consistently growing Because the truth is: 👉 There is more than enough business 👉 But only for the agents who position themselves correctly If you feel like you're doing everything but not getting results… this episode will show you exactly what’s missing. ⏱️ TIMESTAMPS 00:00 – Saturated market mindset shift 01:09 – Meet Jeff Bauer (small town, big competition) 02:19 – Starting real estate part-time 03:40 – Going full-time (turning point) 05:19 – Building visibility through relationships 06:40 – 20+ agents in a town of 8,000 08:13 – Losing listings (and why it matters) 09:58 – Why relationships drive long-term business 10:29 – Community marketing that actually works 14:21 – Trivia nights = unexpected lead generation 1 6:08 – CRM mistake most agents make 18:29 – Marketing vs community (what actually wins) 20:14 – The struggle with “bragging” marketing 25:30 – What performs best on social media 26:16 – If he had to keep ONE strategy 27:51 – What Realtors should STOP doing 28:35 – How to actually win listings 30:30 – Don’t fake it (authenticity wins) 31:14 – There’s more than enough business Connect with Jeff Bauer Instagram: https://www.instagram.com/homefieldgroup/ Facebook: https://www.facebook.com/homefieldgroup Linkedin: https://www.linkedin.com/in/jeffbauerrealtor/ Youtube: https://www.youtube.com/@homefieldgroup1863 Website: https://homefieldgroup.ca/   Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway