Advertise on podcast: CRO.CAFE English

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Description

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!

Podcast episodes

Check latest episodes from CRO.CAFE English podcast

Friction and Momentum in Brazil vs EU vs USA

2022/04/26

We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.

Understanding the "Why"

2022/04/21

Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.

How you can practically optimize your forms

2022/04/15

I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.

Optimizing for Customer Lifetime Value

2021/12/23

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?

CRO Automation & building your (de)centralized CRO team

2021/12/23

Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team

User research: Qual versus Quant

2021/12/23

Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?

Chatbots & retention campaigns

2021/12/23

Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.

CRO and SEO are dead

2021/12/23

Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?

Localizing translations for international audiences

2021/12/21

Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.

Selling your CRO agency

2021/12/20

Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!

Visitor and customer survey insights for high-impact CRO

2021/11/22

Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.

Experimentation values & culture at scale: Linkedin

2021/09/27

We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.