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Dive deep into the art of persuasion with Dr. Robert Cialdini as he unveils the secrets behind effective communication. From the power of pre-suasion to leveraging emotional triggers, this episode offers a comprehensive guide to understanding human behavior and influencing decision-making processes. Highlights: "What you focus on at any given moment makes you prioritize all information that's related to that focal concept while it's still in consciousness." - Dr. Robert Cialdini "Nothing in life is as important as you think it is while you are thinking about it." - Daniel Kahneman "Whatever puts people in a state of mind or even an emotional state that's relevant to a particular choice is the one that's going to be prioritized for a short period of time." Timestamps: 00:39 - Mind Expanding Ideas 03:09 - Influential Book Moments 04:19 - Welcoming Dr. Robert Cialdini 05:29 - Difference between Influence and Pre-suasion 07:54 - Royal Caribbean Case Study 09:44 - Impact of Environmental Cues 14:12 - The Ethics of Persuasion 18:54 - The Power of Palm Reading 25:10 - Crafting Emotional States for Receptivity 32:27 - Optimizing Messaging at Every Stage Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Dive into the world of zero cash down acquisitions with us! In this episode, we unravel the secrets of becoming an epic investor without spending a dime of your own money. From ethical investing to the magic of negotiation and deal structuring, we cover all you need to know to make win-win deals that benefit everyone involved. Get ready to transform your investment strategy and achieve your entrepreneurial dreams with insights and strategies that defy traditional thinking. Highlights: "Think like an epic investor, focusing on ethical profits in commerce and crisis." "Any price is acceptable as long as the terms are favorable." "Declare yourself an investor to the world, and the opportunities will come to you." Timestamps: 00:01 - Epic Investor Mindset 03:46 - Ethical Investing Principles 05:00 - The Importance of Win-Win Deals 10:00 - The Law of Price and Terms 15:00 - Turning Challenges into Opportunities 20:00 - Boosting Deal Flow 24:15 - Creative Financing Strategies 30:00 - The Art of Deal Stacking 38:28 - Steps for a Zero Cash Acquisition 45:00 - Finalizing Your No-Money-Down Deal Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

On this episode of Business Lunch, we dive into the world of marketing mastery with nine effective strategies that can transform your business! From clever e-commerce tactics to the art of storytelling, we've got you covered with insights that promise to boost your conversions and elevate your average order value. Whether you're a seasoned pro or just starting out, these hacks are designed to inspire and empower. Let's explore the magic together and take your marketing game to the next level! Highlights: "The ability to buy multiples can have a dramatic impact on your average order value." "Friendly forms boost conversions. Start out just capturing the minimal information." "Stories convert so much better than anything else. If you can tell a story... weave the story around the product or service that you're selling." Timestamps: 00:02 - Intro to Marketing Hacks 01:54 - Friendly Forms & Conversions 03:12 - Simplify Your Landing Pages 04:38 - The Power of Web Push Notifications 06:31 - Leveraging Stories for Conversion 09:15 - User-Generated Content (UGC) Boost 10:11 - Chat and Text for Higher Engagement 11:10 - Driving Leads with Valuable Content 12:36 - Using Sniply for Content Leverage 13:31 - Mid-Roll Video Opt-ins for Lead Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

 In this episode, dive deep into the heart of leadership challenges with practical advice on managing team dissatisfaction. From feeling betrayed to fostering a culture of open dialogue and accountability, we explore how leaders can navigate through rough waters of team dynamics. Tune in for an engaging discussion filled with actionable insights for leaders at all levels. Highlights: "Addressing team grievances is not just about solving problems; it's about understanding the human emotions behind them." "Leadership is not just about directing; it's about listening, adapting, and growing together with your team." "Facing team dissatisfaction head-on with empathy and accountability is the hallmark of transformative leadership." Timestamps: 00:00 "Episode Introduction" 01:57 "The Emotional Impact of Betrayal" 03:23 "Understanding Business Relationships" 04:49 "Seeking Feedback for Improvement" 06:14: "Ownership and Accountability" 07:12 "Addressing Cultural Challenges" 10:00 "Refraining from Rash Decisions" 13:23: "Collaborative Problem Solving" 16:44 "The Core Value of Seeking the Why" 19:13 "Cultural Reset and Direct Communication" Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

This episode is a deep dive into how unconventional thinking and strategic agility can transform business challenges into powerful growth opportunities. With a focus on creative deal-making, innovative funding strategies, and the art of leveraging constraints, this episode provides listeners with actionable insights and inspiration to rethink their approach to business. Perfect for entrepreneurs at any stage, this conversation illuminates the path to unlocking the potential within your business, revealing the blueprint for achieving breakthrough success and sustainable growth. Highlights: "The most promising opportunities often start as average propositions that require work to uncover their true value.""Tailored expertise can open up new opportunities in deal-making, transforming constraints into strategic advantages.""Creative solutions often outshine straightforward financial injections, paving the way for long-term success and growth." Timestamps: 00:29 - "Behind-the-Scenes Business" 01:27 - "Innovative Deal Structuring" 04:22 - "Exploring Funding Options" 06:18 - "Uncovering Value in Opportunities" 08:16 - "Addressing Key Growth Bottlenecks" 10:44 - "Expertise in Eliminating Constraints" 11:14 - "Funding Through Sales Innovation" 14:08 - "Inventory Challenges in E-Commerce" 19:22 - "The Power of Creative Solutions" 24:43 - "Speculating Future Growth" Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Dive into the fascinating world of Artificial Intelligence with another episode of Business Lunch. Discover the seismic shifts AI is creating in the business landscape. From the debate over new C-suite roles to AI's profound impact on operational efficiency and ethical considerations, this episode unpacks how businesses are navigating the AI revolution. Tune in for a journey through AI's possibilities and challenges, ensuring your business stays ahead in the digital age. Highlights: "AI isn't just a technology upgrade; it's a strategic revolution, changing how we engage with customers and outpace competitors." "The debate around the Chief AI Officer role underscores a broader question: how do we integrate AI responsibly and effectively across all levels of business?" "Embracing AI requires not just technological adaptation but a shift in mindset, preparing for a future where AI is woven into the fabric of our business strategies." Timestamp: 03:25 The Importance of the Chief AI Officer 05:19 Implementation Challenges 07:15 The Potential Challenges 10:08 AI Implementation 12:55 The Chief AI Officer Role 15:24 Cross-Departmental Collaboration 17:48 Alternative Approaches 19:44 Rolling Out AI Implementation 20:07 Conclusion and Call to Action

Dive into an engaging conversation where we explore the pivotal role of humility in leadership. With a world constantly in flux, we uncover why being humble, adaptable, and innovative sets apart the good from the great in the corporate arena. Join us for a thought-provoking journey into the heart of modern leadership strategies, where humility reigns supreme. Highlights:"Humility is not just a virtue; it's a necessity for adapting to the ever-changing business landscape." "The best leaders are those who know the value of shifting gears before it's too late." "Innovation is not just about new ideas; it's about knowing when to abandon the old ones." Timestamps: 00:00 Introduction and the Importance of Leadership 03:15 The Number One Trait for CEOs 05:37 Traits of a Good CEO 10:21 The Role of a CEO 13:10 Identifying the Next Right Thing 17:30 The CEO's Role in Proselytizing 21:08 Conclusion Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to another engaging episode of the Business Lunch Podcast with your hosts Roland Frasier and Ryan Deiss! In this episode, we dive into the transformative world of employee equity in business. Join us as we explore the changing landscape of private equity and how empowering employees with ownership can lead to extraordinary outcomes. From heartwarming stories of life-changing payouts to insightful discussions on the future of business acquisitions, this episode is a treasure trove of knowledge for entrepreneurs and business enthusiasts alike. Highlights: "I think if we said we're done and just let the existing portfolio go, it would be easy breezy, but we'd get bored pretty quick. The fact that we have so many things... it's hard to stop when you love what you do." "Most people believe that as an entrepreneur you do a few deals and then you don't have to work anymore. But that's not true, and frankly, it's no fun either." "I've never seen giving equity to non-executive employees as anything but confusing and entitlement inducing. It didn't drive growth or motivation. But when it works, like with KKR's approach, it can be transformative." Timestamps: 00:00 Intro & Background 04:47 Private Equity Case 08:03 Equity in Acquisition 10:29 Employee Equity Impact 14:45 Equity Risks & Concerns 16:37 Alternative Compensations 19:02 Conclusion & Takeaways Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to another enlightening episode of The Business Lunch! Today, we're diving into a topic that's as timely as it is challenging - layoffs in the digital age. We kick off with a gripping story that many of you might have caught on TikTok and Instagram. Remember the viral incident where a Cloudflare employee recorded their layoff? It's a scenario that opens up a myriad of questions and discussions. From there, we explore the nuances of layoffs - the do's, the don'ts, and everything in between. We discuss the emotional rollercoaster that the employee went through, and the importance of how companies should manage these delicate situations. We delve into the legalities and future implications of recording such a sensitive moment. Is it a step towards transparency or a breach of privacy? We also offer some solid advice for companies on how to handle these tough decisions with grace and empathy. Our conversation is not just about the challenges, though. We focus on the importance of clear communication, constructive feedback, and the vital role of performance metrics in sales roles. To wrap up, we share some thoughtful insights on the role of a proper firing process and its impact on the overall health of an organization. Because, at the end of the day, it's all about maintaining a healthy work environment, even in the face of tough decisions. Join us for this insightful journey as we untangle the complexities of layoffs and learn how to navigate these situations with knowledge and compassion. Hit play and let's get started! Highlights: “I'm a big believer that if somebody is getting fired, there should be no surprise.” "The supervisor needs to have the training to be able to give constructive feedback which includes criticism." "What will make you great at hiring is getting good at firing. It sucks but it's a critical aspect of the role." Timestamps: 01:00 The TikTok Firing Incident 03:24 The Firing Conversation 08:38 Recording the Call 10:24 Handling Firing Conversations 17:51 Defending the HR Team 20:17 The Firing Process Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this episode of Business Lunch, host Roland Frasier sits down with renowned personal branding expert Rudy Mawer. Rudy shares his entrepreneurial journey, from selling as a kid to making his first million through social media, eventually moving to the U.S. to further his business aspirations. The conversation discusses the importance of personal branding in today's digital world, with Rudy revealing how he transitioned from originally staying behind the scenes, to building his own brand. He endorses the rise of influencers and personal brands, and the financial benefits of owning one's personal brand in the business landscape. Rudy also provides valuable insights into efficient content creation strategies, leveraging AI tools to maximize output and repurpose content across different platforms. He emphasizes the necessity of producing unique, controversial, or entertaining content to stand out in the crowded digital space. The episode explores the idea of ‘playing to extremes’ in branding and marketing, with Rudy sharing vivid examples and personal experiences. Working alongside A-list celebrities and influencers, Rudy walks us through the production process; from assisting the biggest names in celebrity culture to monetizing their brands, as well as helping them develop their personal and business brands. A must-listen for anyone interested in personal branding, content creation, and understanding the dynamics of digital marketing and branding, Rudy Mawer's journey and expertise offer valuable lessons and strategies for those looking to make their mark in the digital world. Highlights: "You can't do what everyone's doing. You can't fit in, you can't play it safe. You can't be neutral." "What's hard is standing out because everyone's now doing it, right? And you have to create something unique, something that's controversial or entertaining or has a USP because if not, it's very hard to stand out." "Most things fail, right? And then the few things that win can make you millions of dollars." Timestamps: 00:00 Building a Tribe with Unique Ideas 03:16 The Importance of Personal Branding 06:02 Creating Controversial Content 08:07 Working with the A-List 10:30 The Future of Personal Branding 11:29 Mistakes to Avoid 14:02 Testing Ideas and Using Data 16:46 Finding Inspiration 18:16 Building a Strong Personal Brand 19:11 The Power of AI in Branding 20:10 Acquiring Existing Businesses Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Join us in this uplifting episode of Business Lunch, where we tackle the relatable challenge of balancing family life with entrepreneurial dreams. We debunk the myth that you have to choose between family and business, sharing smart tips and heartening stories. Dive into our discussion inspired by a Reddit post, and discover how you can manage both worlds with savvy time management and realistic goals. It's a cozy and insightful chat that's perfect for anyone trying to blend business success with family happiness. Don't miss out on this engaging blend of advice and encouragement! Highlights: “You should expect a return on the investment of your time" “I can do all the things I need to get done without having to sacrifice a family life"​ "I think looking at it as a black/white either/or is fairly immature. Yeah to me it reeks of scarcity but it also just reeks of bad math"​ Timestamps: 00:00 Introduction: Time and Entrepreneurship 01:26 The Reddit Post: Family or Entrepreneurship 03:20 Balancing Family and Entrepreneurship 04:18 Difference Between Being an Entrepreneur and Being Self-Employed 06:12 The Misconception of Choosing Between Family and Business 07:10 Time Allocation for Family and Business 09:04 Creating a Schedule for Family and Business 10:33 The Importance of Time Blocking 15:19 Macro and Micro Level Time Blocking 21:35 Being Ridiculously Productive and Having Family Time 23:33 Budgeting Time and Fighting Distractions 24:00 Conclusion and Call to Action Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

In this episode, we delve into the intriguing concept of Dry January, examining its multifaceted impact on personal habits and business dynamics. Our conversation navigates through the pitfalls of extreme behavior. We underscore the importance of balance, emphasizing how extreme stances can paradoxically foster overindulgence rather than nurturing a new, healthier identity. From a business perspective, we shine a light on the unique opportunities Dry January presents, especially for the alcohol industry. It's not just about riding out a dry spell; it's about innovation and adaptability. We explore how businesses can creatively embrace this trend by offering enticing mocktails and appealing non-alcoholic alternatives, turning a potential setback into a showcase of versatility and customer inclusivity. Highlights: “I think that [overindulging before a period of abstinence] is really dangerous. It's like I'm giving myself permission to make bad decisions today, because I'm going to make a sacrificial decision tomorrow.” “When a future decision becomes a crutch or a reason to make bad decisions today, that's when you're not doing it for the right reasons." “When a trend like this comes out, you've got to ask yourself, is this trend kind of pulling people away from my business or is it pushing them towards?” Timestamps: 00:00 Introduction and Personal Perspectives on Dry January 04:12 The Dangers of Extreme Behavior and Future Decision Crutches 06:06 Business Opportunities for Alcohol-Related Industries 07:57 Networking and Marketing Opportunities Around Dry January 09:49 Responding to Trends That Pull People Away from Your Business Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training