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Angelo Coletta is a Serial Entrepreneur and Former President of Innovup. Graduated cum laude in Economics and Commerce from the University of Bari, he completed his studies with a Master in Innovation Management at the "Iacocca Institute Lehigh University" in Pennsylvania (USA), entitled "Global Village for the Future Leaders". In the early years of his career, he worked in marketing consultancy and founded a consultancy firm, an advertising agency, and a system integrator, which he then sold to an Italian player, achieving his first exit. He later dedicated himself to the creation of product companies in the software field. In the last five years, he has realized two exits, the first being BookingShow S.p.A., one of the three main ticketing players in Italy, sold in 2017 to an international group, and the second with 18months Srl in 2020, a former startup now a leader in the Italian cinema ticketing market. He is the president and board member of various companies, especially in the IT field (Upsystems S.p.A., The Digital Box, Seares), as well as President from 2018 to 2021 of Innovup (formerly Italia Startup), an associative point of reference for startups, scaleups, incubators, accelerators, science parks, and large Italian corporations, and maintains various investments in Italian startups and scaleups. Today he is the founder and CEO of Zakeke, a cloud SaaS (software as a service) platform that enables the world's major e-commerce platforms to offer their consumers an innovative and enhanced shopping experience, thanks to the use of visual technologies such as 2D & 3D customization, 3D visualization, Augmented Reality, and Virtual Try-On. In This Conversation We Discuss: [00:00] Intro[00:56] What Zakeke solves for ecommerce brands[01:44] Shopify plug-and-play and MCP server[02:23] Seven years and 10,000 customers[03:14] Industries that see the most success[03:49] Apparel, furniture, and luxury brands[05:17] How Zakeke compares on product builders[06:06] Multi-layer customization at scale[08:29] Cutting internal implementation costs[08:56] Why off-the-shelf beats custom builds[10:06] Zero custom code, even for HP and Valentino[10:55] The real cost of ecommerce mistakes[13:14] API front end and monthly platform updates[13:54] Do you need a 3D model to start?[14:25] AI and the 3D artist network[15:13] The falling cost of 3D modeling[16:02] Using 3D files across AR and 360 views[16:41] AI try-on without 3D assets[18:52] What's next for Zakeke[19:13] Launching a conversational interface[21:54] AI agents as product setup coaches[22:30] AI is probabilistic, production is deterministic[24:49] Where to learn more about Zakeke[26:18] Final thoughtsResources: Subscribe to Honest Ecommerce on Youtube3D Product Configurator and Customizer for eCommerce zakeke.com Follow Angelo Coletta linkedin.com/in/angelo-coletta If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kasey Wiese, Director of eCommerce at Liberty Safe, has spent 20 years obsessing over one question: why isn’t this converting? From a bouncing PDP on a $900 fly rod to leading a full DTC rebuild at a $12M business, she finds the friction and fixes it. Whether it’s a broken color swatch killing rod sales at Orvis, a merchandising strategy that isn’t telling the right seasonal story, or a platform that’s simply holding the business back. Kasey has owned ecommerce P&Ls across some of the most respected names in the outdoor and lifestyle space, including Orvis, SIMMS Fishing, Arcade Belts, and Elevate Outdoor Collective, and she understands this customer intimately. They’re anglers, hunters, and skiers who expect the online experience to reflect the brand they trust on the water and in the field. In This Conversation We Discuss:[00:00] Intro[01:04] What Liberty Safe sells[01:54] Starting ecommerce at a Tahoe ski shop[03:15] Selling DTC without competing with dealers[04:17] Why AI feels like SEO 15 years ago[04:27] Selling online in 2006 with a custom stack[06:07] When ecommerce still meant calling in orders[06:44] Moving to Demandware at a ski manufacturer[08:20] Replatforming from WooCommerce to Shopify Plus[09:14] Intelligems[10:45] How the ecommerce leader role has changed[11:00] Bridging strategy and operations[12:08] The right and wrong ways to use AI[14:00] Unique products break tried-and-true tactics[15:00] Building AI agents to distill your data[15:55] Klaviyo[17:52] Why AI-driven strategy is average at best[18:18] Stop copying and pasting AI slop[20:06] Using AI to speed up CRO ideation[21:37] Creating AI product imagery for safes[23:36] Why UGC doesn't work for safe owners[24:23] Flowium[25:20] Can AI fill a brand's content gap?[26:52] Blending real photo shoots with AI images[27:40] Human QA on every AI output[28:23] The first 90 days at a new company[28:39] Starting with the path to purchase[29:40] Content for conversational search[30:09] Starting CRO closest to the money[31:05] Matching ads to the right landing page[31:44] Mapping team process and ownership[33:20] Building landing page templates that scale[34:10] Prioritizing what gets a landing page[34:58] When team KPIs aren't aligned[35:19] Two ad sets, two destinations[35:50] Control what you can control[36:10] Picking one thing and doing it right[36:38] Final thoughtsResources:Subscribe to Honest Ecommerce on YoutubeAmerica’s #1 safe: premium protection means configurable organization https://libertysafe.com/ Follow Kasey Wiese https://www.linkedin.com/in/kasey-wiese/ Book a demo today at http://intelligems.io/audit Get your free demo https://www.klaviyo.com/honest Book a free lifecycle diagnosis call https://flowium.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Gary founded Yardstick Marketing Partners an industry leading experiential marketing agency creating engagement and driving audience for Sony Pictures Television, Warner Bros, Fox, Major League Baseball, Namco/Bandai, New Era Cap Company and Microsoft. Known for extensive and exciting mobile tours, Gary created and executed tours for Seinfeld, Snoop Dog, and more. After working on a mobile gaming tour, Mr Kleinman saw that over 3 billion people were active gamers. This led to the creation of The WHAM Network, a digital network about the lifestyle and culture of gaming. Seeing that gamers were experiencing cramping, fatigue and loss of attention due to long gaming sessions, Kleinman noticed that all existing supplements that could prove beneficial to gamers were all dependent on water or fluids. It was this problem that led to the creation of waterless nutrition. In This Conversation We Discuss: [00:00] Intro[01:24] What is Electrolyte Boost?[02:04] Energy, focus, and upcoming functional products[03:22] Spotting a gap in the esports world[04:25] From gamers to surgeons and truck drivers[05:18] A year and a half to perfect the formula[06:40] Dosing and bioavailability challenges[07:40] Navigating sugar substitutes[08:31] Klaviyo[10:38] Would you take the leap again?[11:50] Testing sweeteners and sweet proteins[12:20] Dropping sucralose to win shelf space[12:55] Why every entrepreneur asks "why am I doing this?"[14:22] Intelligems[15:35] Finding your first customers[16:01] Why Amazon comes first[16:55] Discovering unexpected customer use cases[17:50] The hidden risks of retail placement[18:55] Shifting from influencers to creators[19:50] Two years in beta and three package changes[20:24] Is Amazon a good place to beta test?[21:02] Amazon discoverability and keywords[22:40] Building a category that doesn't exist[23:24] Why Amazon reviews matter[24:45] Social proof from early adopters[25:30] eFulfillment Service[26:40] Whatever you think it costs, quadruple it[27:50] Projecting inventory and lead times[30:05] When passion turns into a financing game[31:10] You don't have to do it alone[32:00] No ego, a lot of pride[32:56] Get comfortable with no net[33:46] Testing and tweaking everything[34:10] Finding the market in the gap[36:15] Do we need another hydration drink?[36:52] Where to buy Electrolyte Boost[37:20] Final thoughtsResources: Subscribe to Honest Ecommerce on YoutubeBoost your power, focus, and performance electrolyteboost.com/ Follow Gary Kleinman linkedin.com/in/gary-kleinman-3503757/ Book a demo today at intelligems.io/audit Get your free demo klaviyo.com/honestLower scale costs today efulfillmentservice.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Aleksandra focuses on integrations with ecommerce platforms such as Shopify and WooCommerce, and on building an experience that helps merchants increase their sales. She has been in product for 8 years, and has been working at Text since 2021. In This Conversation We Discuss: [00:00] Intro[01:07] Text, LiveChat, and the AI pivot[01:59] 25 years of customer service data[03:14] From biotech degree to ecommerce SaaS[04:15] There's no right way into ecommerce[04:37] Why you can't copy someone's success[05:47] Using competitor analysis the right way[06:22] Support chats are buying decisions[07:12] Spotting high intent signals on your store[08:35] Return questions are risk assessments[09:00] Proactive outreach from humans or AI[09:40] Beating fear, uncertainty, and doubt[10:39] Why fast replies build trust[11:05] How AI and humans work together in support[13:10] The late-night mattress shopper story[14:15] Measuring revenue lift from AI[14:40] How Nuvoo grew sales over 400%[16:12] 98% resolution vs. 70% of traffic[17:33] Automating the "lazy customer" questions[18:45] Proactive chat invites that drive sales[19:53] Blending human support with AI agents[20:50] Making AI sound like your brand[21:33] Where to learn more about Text[22:35] Free merch for customer support teams[22:56] Final thoughtsResources: Subscribe to Honest Ecommerce on YoutubeAI customer service engine that drives revenue text.com/ On a customer support team? Grab Text's merch, including T-shirts and sweatshirts: store.text.com?utm_source=podcast&utm_medium=Honest%20Ecommerce&utm_campaign=podcast&utm_content=_ Follow Aleksandra Kacperczyk linkedin.com/in/aleksandra-kacperczyk-200047180/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Aimee Dudum Colorado is the Co-Founder and Chief Merchandising & Marketing Officer of VICI, a women's apparel brand based in California. VICI's mission is to be the go-to destination for accessible, on-trend fashion—helping customers explore their personal style for every day and every occasion. Founded in 2012, VICI has grown into one of the leading DTC brands to emerge from the Bay Area, with a retail presence in Nashville. Aimee has been deeply hands-on since day one and remains both product and customer obsessed. She stays closely connected to the VICI community—regularly engaging on social and responding directly to customer feedback. She leads fashion buying and brand direction with a strong point of view on emerging trends, grounded in a deep understanding of the customer. Passionate about styling and outfitting, Aimee is focused on inspiring confidence and helping women feel their best for every moment. Aimee lives in Alamo, California with her husband and four sons. In This Conversation We Discuss:[00:00] Intro[01:02] Head-to-toe outfitting under $150[02:10] Founding VICI with her stepmom[03:45] Building a digital and social-first brand[04:48] When organic social started driving sales[05:11] Moving from phone orders to Shopify[05:58] Klaviyo[08:11] Why in-person shopping matters again[08:58] What separates growing brands from the rest[09:47] Leaving room in your playbook for moonshots[10:45] How high brand standards stalled TikTok[11:39] Flowium[12:25] You're not Coca-Cola, so make some noise[13:04] Launching in 60 Dillard's stores[14:13] How the Dillard's partnership came about[15:16] Choosing like-minded retail partners[15:53] Intelligems[17:32] The future of fashion ecommerce[18:23] AI-generated looks and shoppable bundles[18:59] Why VICI is selective about new AI tools[19:41] AR and the at-home dressing room[20:41] Balancing data with founder gut[21:25] Why leaders should read every review[22:30] Customer language is a free ad campaign[23:39] Keeping customer care in-house[24:29] Bring customer service into strategy talks[25:21] Influencer-driven product development[26:23] Where to find VICI[27:04] Final thoughtsResources:Subscribe to Honest Ecommerce on YoutubeEmpower personal style for any occasion vicicollection.com/ Follow Aimee Dudum linkedin.com/in/aimee-dudum-colorado-a0a4a3135/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest Book a free lifecycle diagnosis call flowium.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Charles Brun is a French entrepreneur who co-founded the eyewear brand IZIPIZI in Paris in 2010 alongside his longtime friends Xavier Aguera and Quentin Couturier. The three founders saw that the standard reading glasses sold at drugstores lacked style, and they set out to prove that readers could be something people actually wanted to wear. That instinct paid off. Today, IZIPIZI is known for colorful, affordable, design-driven glasses made for everyday life. In This Conversation We Discuss: [00:00] Intro[01:12] Glasses for every moment in life[01:42] An idea born from their moms' ugly readers[02:59] From incubator to the real launch in 2012[04:05] Landing Colette as the first wholesale yes[05:16] Klaviyo[07:25] How the first yes opens every other door[08:14] Building a partnership between three friends[10:10] The Friday wheel that decides who speaks first[11:06] Intelligems[12:32] When ecommerce entered the picture[13:45] Why wholesale alone wasn't enough[14:19] Wholesale partner pushback on selling online[15:15] COVID pushed online sales to 95%[16:30] eFulfillment Service[17:45] Expanding from Paris into the US[18:28] Why the US is more different than it seems[19:25] Buying back the US distributor[20:05] Hiring an American team to win the US[20:48] What Shoptalk Europe brands ask about the US[21:55] Why IZIPIZI launched on Amazon in the US[22:26] Amazon as a necessary evil for brands[23:19] Making the .com work in the States[23:41] Moving from Magento to Shopify[24:05] Virtual try-on for the first pair[24:50] Unifying customers across every channel[25:24] A customer is a customer, wherever they buy[26:05] Affordable glasses as an impulse buy[26:46] Becoming B Corp certified[27:50] Why the IZIPIZI name sticks[28:43] Where to find IZIPIZI[30:12] Final thoughtsResources: Subscribe to Honest Ecommerce on YoutubeFashion and design glasses for adult and children izipizi.com Follow Charles Brun linkedin.com/in/cbrun/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honestLower scale costs today efulfillmentservice.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Ben Lord, Founder and CEO of Softlimit, has been in and around the music industry for over 30 years and in ecommerce for the last sixteen. A touring drummer (Falling Forward / Elliott / Sharon Van Etten / Mascott / Bird of Youth / Phantom Family Halo / Kilowatthours), he's also released records through independent labels (Initial, Revelation, Temporary Residence Ltd., Jagjaguwar), and worked in Atlantic Records' New Media Division during the launch of the first digital music store. He later led campaigns at Bond Strategy and Influence across entertainment verticals before spending the last decade building Softlimit, a Shopify Premier Partner Agency helping brands like Sacred Bones, Temporary Residence Ltd., Polyvinyl, Moon Juice, Misen, and The Perfect Jean grow their ecommerce revenue. Music still sits at the center of his life, and he works closely with label heads, agents, and artists. In This Conversation We Discuss:This conversation draws on Softlimit's January 2026 whitepaper, "Built-In Demand, Broken Infrastructure: The Music Industry's Revenue Gap," co-authored by Ben Lord and Martina England, which explores how independent labels can close the gap between fan demand and captured revenue by adopting DTC ecommerce practices. [00:00] Introduction[01:17] Helping the music industry master D2C[01:54] From touring drummer to agency founder[02:53] Why agencies walk away from music clients[04:03] Why label stores are glorified merch shops[05:59] When clients show up with the prescription[06:56] Conversion and AOV wins for music clients[07:24] Fixing broken filters and legacy platforms[09:23] The cost of selling through third parties[10:33] Why music isn't like other big catalogs[11:51] How labels lift conversion rate and AOV[12:31] Cross-sells built on product relationships[13:55] Label-curated "you'll like this too" picks[14:55] The Shopify tech stack behind the wins[15:33] Cleaning up messy product data[15:50] Migrating legacy CMS data and using Rebuy[17:14] Why indie labels hesitate on email and SMS[18:51] Turning fan data into more tour sales[20:48] Fan clubs and new streaming rules[21:28] The indie music industry is growing up[22:32] First steps to think like a D2C brand[23:39] Capturing first-party data at live shows[24:21] Your fans are your customers[25:10] Final thoughtsResources:Subscribe to Honest Ecommerce on YoutubeTake the stress out of commerce https://www.softlimit.com/ Follow Ben Lord https://www.linkedin.com/in/benlord/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Neema Frazier is the Director of Logistics and a founding team member at Brandon Blackwood NY, where she leads global logistics, fulfillment, and supply chain operations for the recognized luxury fashion brand. Born and raised in New York City, Neema brings a unique blend of operational expertise, strategic thinking, and the discipline developed through years of professional dance training. Her passion for building scalable systems and driving operational excellence has supported Brandon Blackwood NY's rapid growth while delivering an exceptional customer experience. In This Conversation We Discuss: [00:00] Introduction[00:43] Meet Neema Frazier[01:31] The products behind Brandon Blackwood, New York[03:05] How Neema met Brandon and joined the brand[05:46] Scaling from 10 orders a day to 500[06:29] Intelligems[08:13] Learning fashion operations in real time[10:26] Building middleware for pre-order management[11:17] Could anyone learn to do this?[13:16] Klaviyo[15:40] Auditing a hypergrowth brand's operations[15:49] The people, process, and data framework[19:37] Flowium[20:46] Why brands overcomplicate the pack-out[22:45] Keep processes simple, repeatable, trainable[22:56] Luxury brands overinvesting in experience[25:32] When to move from in-house to a 3PL[28:02] Where to find Neema[29:32] Final thoughts Resources: Subscribe to Honest Ecommerce on YoutubeDesigner bags and accessories brandonblackwood.com/ Follow Neema Frazier linkedin.com/in/neema-frazier-13b34948 Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest Book a free lifecycle diagnosis call flowium.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

As COO of The Snooki Shop, Gina Cecala oversees the moving parts that customers may never see but that ultimately determine whether a brand can successfully grow. Her responsibilities span staffing, inventory, fulfillment, customer experience, expansion strategy, and daily operations across The Snooki Shop's various locations. During her tenure, the company has increased overall sales by more than 50%, grown to approximately 27 employees, and expanded beyond its New Jersey roots into new markets. The business now serves between 35,000 and 60,000 customers each month, while 47% of customers participate in its loyalty program and 20% return to make another purchase. One of Gina's most consequential contributions was helping lead the company's transition to Shopify. The move created a unified inventory and fulfillment system across every location, giving the business the operational structure it needed to grow without losing control of the customer experience. Since that transition, ecommerce sales have increased by approximately 50%. Gina's work also challenges the assumption that a celebrity-backed company can survive on name recognition alone. Nicole "Snooki" Polizzi remains actively involved in merchandising and product selection, while Gina oversees the execution required to turn that creative vision into a sustainable business. It is a lean, hands-on leadership structure where growth depends on close collaboration and an understanding of what the customer actually wants. In This Conversation We Discuss: [00:00] Introduction[01:03] How Gina became COO of The Snooki Shop[02:51] Growing her role and building trust[05:02] Klaviyo[07:11] Consolidating e-commerce onto Shopify[08:41] Navigating unsolicited help and opportunists[09:47] Intelligems[11:43] Becoming a Shopify expert[12:40] Learning e-commerce without formal training[13:38] Delegating without losing quality control[15:37] eFulfillment Service[16:57] Expanding from one store to four[19:55] Would she make the same choices again[21:31] Why decisiveness beats analysis paralysis[22:44] Building a brand beyond Snooki's fame[25:52] Handling backlash and separating brand from celebrity[27:05] Advice for aspiring entrepreneurs[27:57] Final thoughts Resources: Subscribe to Honest Ecommerce on YoutubeFrom trendy casual to chic thesnookishop.com/ Follow Gina Cecala linkedin.com/in/gina-cecala-2a6781186/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest Lower scale costs today efulfillmentservice.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Samuel Rieder is Co-Founder at dear digital, an Odoo Gold partner and Shopify Premier partner. He loves thinking about technology and building things–whether that's companies, brands, websites, or ERP systems–and has co-founded several businesses over the years. Today, he spends his time at dear digital helping teams grow with the right tools and tech. What drives Sam is working with motivated people who are fun to build things with, that's where the magic happens. When he's not deep in systems or strategy, you'll find him outside exploring and enjoying nature. Jaap Vergote is the Founder of UpsellPlus (2022, NYC), where he helps grow revenue for Shopify brands. Before founding UpsellPlus, Jaap was Head of Sales at Viabill (2019, NYC), Co-Founder of Campo (2017, NYC & upstate NY), and worked in sales at Showpad, a B2B sales enablement platform (2015, SF). In This Conversation We Discuss: [00:00] Introduction[01:37] Jaap's path into the Shopify ecosystem[02:25] Sam's ecommerce roots and Shopify Plus[05:07] Navigating Europe's payment complexity[06:45] Internationalizing UpsellPlus[08:15] POS pricing challenges in Europe[10:34] Why in-person events build trust[11:37] How community keeps partners on Shopify[13:50] Talking roadmap directly with product teams[15:41] Shopify's partner feedback loop[16:11] Know, like, trust before you buy[18:56] Go together to go far[19:21] What brought them to DotDev[20:44] Expanding into POS, SMS, and Sidekick[23:09] UpsellPlus's growth strategy pitch[24:01] Final thoughts Resources: Subscribe to Honest Ecommerce on YoutubeHelp brands grow and gain efficiency deardigital.com/ Follow Sam Rieder linkedin.com/in/samuel-rieder-shopify-expert/Help merchants make every order worth more upsellplus.com/blog-post/upsellplus-is-built-for-shopify Follow Jaap Vergote linkedin.com/in/jaapvergote/  If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

JW Wiseman is the Co-Founder and CEO of Curious Elixirs, a booze-free adaptogenic craft cocktail brand with the mission to redefine how people drink socially. In 2015, JW woke up one morning after having 20 drinks in a single night and deciding to radically change his relationship with alcohol. He was inspired to explore his curiosity about life with less booze and started Curious Elixirs.  Combined with JW's interests in herbs and adaptogens, Curious Elixirs launched as one of the first brands in America to pioneer the non-alcoholic and sober curious movement. As a fast-growing leader in the N/A space, Wiseman has been able to forge relationships with the best Michelin-starred and James Beard Award-winning restaurants, nightclubs and hospitality venues, and DTC partners in the world, serving over 10 million bottles and cans of Curious Elixirs since launch. Prior to Curious Elixirs, JW founded the Good Business marketing agency, helping companies that aim to do well and do good in the world. Primarily focused on the food and wellness industries, Good Business jumpstarted brands including Daily Harvest and Chomps.  JW is also in the bar and nightlife industry, opening subterranean bar The Whiskey Brooklyn and boutique liquor store The Whiskey Shop, along with investing in Williamsburg's OUTPUT as one of NYC's premiere techno clubs. He is a creative marketer at heart working at companies JackThreads and Thrillist (the third employee). In This Conversation We Discuss: [00:00] Introduction[01:20] The night that changed everything[02:48] Deciding to start Curious Elixirs[03:57] Years of kitchen tinkering[05:10] Launching three elixirs on Kickstarter[05:46] Klaviyo[07:57] Building the Curious Cocktail Club[10:10] Intelligems[12:01] The 24-hour Kickstarter rule[14:28] Who Curious is really for[14:52] Flowium[16:01] Winning press with persistence[18:06] eFulfillment Service[20:31] Building the marketing flywheel[21:51] Why wholesale came later[24:02] The $70,000 mistake[25:21] Keeping overhead low[26:48] Naming the sober curious movement[28:05] Where to try Curious Elixirs[29:38] Final thoughts Resources: Subscribe to Honest Ecommerce on YoutubeAward-Winning Non-Alcoholic Drinks curiouselixirs.com Follow JW Wiseman linkedin.com/in/johnwwiseman Book a demo today at www.intelligems.io Get your free demo klaviyo.com/honest Lower scale costs today eFulfillmentService.com/honestBook a free lifecycle diagnosis call flowium.com  If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Aman Advani is Founder and CEO of Ministry of Supply, a clothing brand using science to make the world's most comfortable clothing. The company was founded in 2012 with the mission to incorporate fundamental engineering and performance principles into clothing staples, ultimately building a wardrobe that both looks good, and feels comfortable. Prior to co-founding Ministry of Supply, Advani spent 4 years in management and non-profit consulting with Deloitte and TechnoServe. He holds a BSIE from Georgia Tech, and half an MBA from MIT, was a member of Forbes 30 under 30 list and BBJ's 40 Under 40 list, and has been featured as the cover of both ASB and Boston Magazine. Most recently, Aman was named to the NRF's 2023 "List of People Shaping Retail." In This Conversation We Discuss: [00:00] Introduction[01:58] First reactions to AI tools and Lovable[05:04] Co-founder’s non-technical background[07:39] Sponsor: Klaviyo[09:45] Using Claude for CRO and analytics[13:07] Sponsor: IntelliGems[15:16] Build vs buy for AI customer service[19:12] How much human oversight remains[20:17] Sponsor: eFulfillment Service[22:04] More efficiencies from AI tools[24:22] Building an internal production system[27:05] Why AI makes agencies more valuable[29:42] Callouts[29:52] Getting teams comfortable taking the demo[32:08] Testing fast without overthinking Resources: Subscribe to Honest Ecommerce on YoutubeMachine Washable Everything ministryofsupply.com/pages/home-2  Follow Aman Advani linkedin.com/in/amanadvani Book a demo today a intelligems.io/ Get your free demo klaviyo.com/honest Lower scale costs today eFulfillmentService.com/honest  If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Alex McEachern is Head of Marketing at Intelligems, where he helps ecommerce brands unlock profitable growth through pricing and retention strategies. With a background spanning product marketing, product management, and brand development, Alex has led cross-functional teams and go-to-market efforts at high-growth companies. He is acclaimed for building strategic narratives, scaling brand visibility, and launching initiatives that align product experience with customer value. A graduate of Wilfrid Laurier University with a BBA in Marketing, Alex brings analytical depth and creative energy to the intersection of growth, user experience, and commerce. His work is informed by a passion for behavioral psychology, practical experimentation, and a belief that great brands earn trust over time, not just clicks. In This Conversation We Discuss: [00:00] Introduction[02:20] Disclosure on the Intelligems partnership[04:05] Mistranslating conversion rate optimization[07:50] Why CRO undersells what the work is[10:15] Different stakeholders, different trade-offs[12:00] CRO specialist vs Chief Revenue Officer mix-up[13:18] Callouts[13:28] Statistical significance and informed decisions[18:30] The truth about minor test tweaks[21:15] Where AI actually helps experimentation[25:50] Coining the term growth experimentation[28:10] AI in the wrong hands is dangerous Resources: Subscribe to Honest Ecommerce on YoutubeA/B Test Prices & Offers for Ecommerce intelligems.io/ Follow Alex McEachern linkedin.com/in/alexmceachern  If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Giulia Miotti is Senior Ecommerce Experience and Performance Manager at Bang & Olufsen, the Danish luxury audio brand where Scandinavian design meets high-fidelity sound. With over a decade of international experience across Adidas, Escada, and B&O, she's built her career at the intersection of digital innovation and brand storytelling; leading content, SEO and AI search, and ecommerce growth strategies that bring a legacy brand confidently into a digital-first, omnichannel future. In This Conversation We Discuss: [00:00] Introduction[02:20] A century of maintaining brand craftsmanship[05:02] Kicking off the brand’s digital transformation[09:46] Sponsor: IntelliGems[11:47] Building omnichannel Ecommerce roadmaps[15:03] Sponsor: Klaviyo[17:24] Legacy systems and internal friction[18:17] Piloting in-store appointment bookings[23:40] Sponsor: eFulfillment Service[25:59] Winning over franchisees with customer data[27:19] Callouts[27:29] Optimizing for AI search and AEO[36:48] Why strong SEO fuels AI search success[39:02] Final thoughts and where to find Giulia Resources: Subscribe to Honest Ecommerce on YoutubeHigh-end Headphones, Speakers, and Televisions bang-olufsen.com/en/int Follow Giulia Miotti linkedin.com/in/giulia-miotti-digital/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest Lower scale costs today eFulfillmentService.com/honest  If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Matt Raminick spent nearly two decades of his career on the brand side (Quiksilver, Volcom, Pacsun, Mophie) hiring and managing agencies before founding Sunnyside. Working with dozens of agencies big and small led him to realize that in most cases they repeatedly optimized for vanity channel metrics instead of outcomes that impacted the bottom line, often having no line of sight beyond a siloed view of the channels they managed. So in 2020, after getting laid off from a high-profile exec role and with no prior agency experience, he founded Sunnyside and built a framework called Profit360™. This system connects finance, brand moments, products, creative strategy, and paid media to reliably produce sustainable, predictable, and profitable growth at the business level, not isolated channel wins. Sunnyside's unfair advantage is that every client gets a team of former brand-side marketers who've sat in the client's seat and know what's actually at stake because they've been in their shoes. To date, Sunnyside has successfully helped brands in the surf, action sports, outdoor, fashion apparel, and DTC space — including Brixton, Municipal, Goodr, Xcel Wetsuits, Beek, Nixon, Salt Optics, and Jetty — profitably increase new customers, e-commerce revenue, and overall business growth. In This Conversation We Discuss: [00:00] Introduction[05:04] Red flags to watch for early in an agency pitch[09:44] Sponsor: Klaviyo[11:55] Matching case studies to your actual business[13:55] Building traction for a brand with nothing yet[17:43] Sponsor: Intelligems[20:02] Why RFPs fail to find the right partner[22:00] Sponsor: eFulfillment Service[26:27] Green flags that signal a strong agency fit[28:40] Callouts[28:50] What a good first 90 days looks like[30:34] When a brand shouldn't hire an agency yet[34:22] What to disclose before signing with an agency[35:42] Profit360 and how the brand operates Resources: Subscribe to Honest Ecommerce on YoutubeA Better Way to Grow sunnysidecalifornia.com/ Follow Matt Raminick linkedin.com/in/mattraminick Get your free demo klaviyo.com/honestBook a demo today at intelligems.io/ Lower scale costs today eFulfillmentService.com/honest  If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!