Advertise on podcast: Voice Marketing with Emily Binder

Are you using AI to create content for your personal brand? You might be destroying the trust you've worked so hard to build. When your online persona is crafted by AI but your in-person presence doesn’t match, your audience can feel it. Best selling author of "Good Awkward" and keynote speaker Henna Pryor calls this mismatch "incongruence," and it's one of the biggest dangers for creators, thought leaders, and speakers today. We break down why an authentic voice is more important than ever and how to use modern tools without sacrificing the soul of your brand and your voice. What value do we place on creativity? Watch on YouTube Executive Personal Brand & Media Coaching Session: Book a 1:1 with me: emilybinder.com/call (4 available per month) Chapters: (0:00) The #1 Mistake Creators Make With AI (2:15) What is "Incongruence"? (The "Bad Vibe" Explained) (4:50) Why Our Brains Are Hardwired to Detect Fakes (7:31) When Your AI Persona Doesn't Match Your Real Voice (10:04) The Expert Whose Speaking Doesn't Match Their Writing (13:28) Henna Pryor: "It Lacks Soul" (16:40) Are You "Gamifying" Your Online Presence? (19:15) How Incongruence Destroys Audience Trust (22:30) Savvy Audiences Now Value Congruency More Than Ever (25:42) How to Use AI Tools Authentically (28:55) Final Thoughts: Your Voice is Your Value (31:00) ThinkersOne - Keynotes and Thought Leadership Video Marketplace (Mitch Joel) Watch: YouTube clips playlist Links mentioned: Article: Pew Research: How Americans View AI and Its Impact on People and Society 1950s AI song: 7.8 million views: viral AI music... "my shoes forgot how to follow the ground": Enlly Blue - Through My Soul Book: "Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You" by Henna Pryor Featured 15-min videos - shop ThinkersOne marketplace: - Henna Pryor: How to Make Impossible Changes Possible - Emily Binder: From AI Hype to Human Impact Connect with Henna Pryor: https://pryoritygroup.com https://www.linkedin.com/in/hennapryor/ https://www.instagram.com/hennapryor/ New Virtual Workshop: Podcast Surgery Details at emilybinder.com/call Book directly on Calendly Shop my podcast apps & gear (promo links): Record guests and create Magic Clips on Riverside: emilybinder.com/riversideRecord + edit like a Word Doc with AI - Descript: emilybinder.com/descriptMy mic gearVideo podcast gear listOrganized lists - all products I recommend: Amazon Storefront: amazon.com/shop/emilybinder Hire me - virtual coaching: Business Advisory, Executive Media + Personal Branding, or Marketing Strategy: emilybinder.com/call Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Most important thing for your brand and marketing as AI content comes in, especially the abundance of AI slop coming in 2026 to 2028. Do you sound like everyone else or do you have an opinion that sets you apart? Watch this episode on YouTube or Spotify. Good marketing: You're not meant to be for everyone. You're for a certain audience. Analogy: you go to a nightclub and there's a strict ripped bouncer at the door. He's burly. He's a little scary. He'll cut your fake ID with a scissors right in front of you... People wait in line because they desire the specific experience inside. It's their favorite kind of music. They will wait to get in and pay more to get in. Your marketing paints a picture of what's in the club. Chapters: (01:28) The uncanny valley of AI content (02:50) Marketing succeeds when you have a point of view (03:17) Nightclub analogy (05:40) Brand is a promise (06:45 Offer: Podcast Surgery New Virtual Workshop: Podcast Surgery Details at emilybinder.com/call Book directly on Calendly Shop my podcast apps & gear (promo links): Record guests and create Magic Clips on Riverside: emilybinder.com/riversideRecord and edit like a Word Doc with AI on Descript: emilybinder.com/descriptMy mic gearVideo podcast gear listEverything: Amazon Storefront: amazon.com/shop/emilybinder Hire me: Business Advisory and Marketing Coaching: emilybinder.com/call Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Download my guide: All You Need for a Video Podcast: Apps, Tools, Gear & Tips: stan.store/emilybinder Free trial of Riverside: emilybinder.com/riverside Watch this episode on YouTube Are you leveraging video the right way in your podcast or content? If not, you're missing the top audience growth tool. Chapters: (0:00) Power of Video Clips for Your Podcast (0:17) Leveraging Algorithms for Reach (0:53) Creating Effective Video Clips (01:27) Tools and Tips for Podcasting (02:10) Future of Content: Authenticity vs. AI Slop (03:37) Maximize Your Time. UnPodcast Package video production: beetlemoment.com/unpodcast Book 1:1 coaching session: Apply Secrets of Top 50 Podcasters (S.T.A.R. Method) My podcast software and gear: Record guests and create clips: emilybinder.com/riversideRecord solo and edit with AI: emilybinder.com/descriptMic gear: Shure mic list on AmazonVideo gear: All You Need: Video Podcast EquipmentMy Amazon Storefront: amazon.com/shop/emilybinder Hire me: Speaking: emilybinder.com/speaking Advisory & Coaching Calls: emilybinder.com/call Bring me into your next Zoom meeting: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing: Video version: watch on YouTube here. Book a call with me: emilybinder.com/call This episode discusses: -Critical difference between price and value -Time is the most valuable non-renewable resource you should be marketing -Challenges faced by small business owners, especially in marketing -Importance of leveraging video content marketing on platforms like YouTube -Necessity of authenticity in content creation -What's wrong with current perceptions of marketing ROI -insights into effective strategies for building trust and maximizing returns Chapters: (00:15) Pricing Challenges Faced by Small Businesses (00:56) The True Value of Time (01:39) Success Stories with UnPodcast Package (03:26) The Importance of Authentic Social Media Presence (04:05) The Role of AI in Content Creation (04:29) Trust and Authenticity in Marketing (05:11) The Shift in Media Landscape (08:01) The ROI of Content Marketing (10:55) Creating Effective Video Content (13:11) Practical Tips for Various Industries (14:05) Conclusion: Embracing Modern Marketing My podcast software (promo links): Record guests, create clips - Riverside: emilybinder.com/riversideRecord solo, edit with AI - Descript: emilybinder.com/descriptMy mic gear listVideo podcast gear list Hire me: Speaking: emilybinder.com/speaking Advisory Calls: emilybinder.com/call Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Unlock the power of authentic video marketing with engaging topic ideas that help financial advisors attract quality views and leads. Move beyond generic advice and create content that converts your ideal audience. This episode provides actionable strategies, critical nuances, and proven tips to elevate your brand and attract prospects. Plus, get our free guide with 3 personal finance video topics + 13 idea starter prompts. Watch on YouTube Chapters: (0:00) Introduction to Irresistible Video Ideas (0:30) Why Authentic Video Works for Financial Advisors (1:00) Idea #1: The Worst Financial Advice I Ever Received (Relatability & Trust) (2:34) Idea #2: Expectations vs. Reality (Debunking Myths & Showcasing Expertise) (4:00) Idea #3: Do This Right Now (Essential Financial Preparations) (5:00) The UnPodcast Package: Done-for-You Video Marketing (6:30) Leveraging Specific Tips for Stronger Videos (7:30) Free Video Marketing Guide Links mentioned: Three Irresistible Video Ideas for Financial Advisors beetlemoment.com/blog UnPodcast Package: beetlemoment.com/unpodcast My apps and gear: Record on Riverside: emilybinder.com/riversideRecord / edit with AI (Descript): emilybinder.com/descriptMy mic gearVideo podcast gear Let's talk: Book a call: emilybinder.com/call Connect: This podcast | My website | Beetle Moment | LinkedIn | X | Insta | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Achieving alignment between personal strengths and business roles leads to effortless and natural success. I emphasize the importance of finding roles or building businesses that complement your natural gifts and values. Human Design and Enneagram can aid in self-discovery. Plus, challenges of generative AI technology. Finally, hear what you can get out of my newly expanded coaching for branding and marketing. Chapters: (00:00) Introduction to alignment (00:42) Individual-business fit (beyond product-market fit) (01:29) Supporter - Wealth Dynamics (02:11) Enneagram. Human Design. Video: Are You a Projector or Generator? Human Design (02:49) Importance of brand alignment (03:56) Media is most powerful of four levers in business (Naval) (04:28) Leveraging media (05:03) One-person business models, AI agent startups (05:18) Vibe coding, AI hallucinations (05:22) AI and the future of business (07:00) Executive coaching - personal brand offer: emilybinder.com/call Links mentioned: Episode: Four Levers in Your Business (Naval concept) Ron Lynch post: August 5th Google AI Search Results: "Mercury Retrograde was from July 18-August 11, 2025." My podcast tools: Record on Riverside: emilybinder.com/riversideRecord / edit with AI (Descript): emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Advisory: emilybinder.com/call Bring me into your next Zoom: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots. Chapters Part 1 (0:20) 1- Identity and values (0:32) 2 - Expertise and skills (0:45) 3- Reputation and trust. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing (1:13) 4- Communication style (1:22) 5- Network and influence (1:30) 6- Visual presentation (1:41) Why everyone needs to invest in personal brand (4:40) Personal brand allows access to more opportunities (4:46) Let people leave (5:10) Bet on the jockey not the horse (5:54) Story: Gaby Migoya's golfwear startup, Foreplay Golf (7:26) Human Design strategy: wait for the invitation (Projector) (8:05) When it's time to update your LinkedIn profile pic Part 2: Your headshot, LinkedIn, + website is a must (8:40) Announce a new headshot? (9:36) Napoleon theatre quote - Robert Greene (12:00) Your likeness or testimonial is not free (12:39) Recap + takeaways (13:09) Bonus tip: your website (13:38) TLD or dot com: replyall.limo (Reply All Podcast) (14:00) Personal brand SEO tip for photos - Google Image Related links: Ethos, Pathos, and Logos in Marketing Let people leave (unsubscribe is good) My tools: Record on RiversideRecord/edit with AI: DescriptShop my gearHire me: Speaking Advisory Calls Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

Personal Branding, Speaking Tips, and UX Insights. Medley / round-up of latest tips, guest episode, and apps I like. Chapters: (0:35) 1. Tip: Podcast speaking volume (1:28) 2. Bangers Only with Tom Lydon (3:00) Case study- UnPodcast - Beetle Moment: LinkedIn videos 10.8k views (4:00) Why build an audience (5:15) "Money is good" speech - Atlas Shrugged (7:20) Fidelity's famous study about investors who lost their password (8:12) 3. Tip: Dashlane (9:04) What bad UX does to society. Related: "Never Forgive Them" by Ed Zitron (10:52) Announcing your updates vs soft launching (11:46) "48 Laws of Power" - Robert Greene: "If I am often seen at the theater, people will cease to notice me." -Napoleon tweet (11:19) Free Mac app: CopyClip Links: Bangers Only with Tom Lydon: Upgrading Your Personal Virtual Brand- Emily Binder (ep 2) UnPodcast Package 6 Free Months of Dashlane Premium password manager: emilybinder.com/dashlane My tools: Record on RiversideRecord/edit with AI: DescriptShop my gearHire me: Speaking Advisory Calls Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

More than 35% of Americans earning over $200,000 are living paycheck to paycheck. Watch clip on YouTube. Lifestyle creep is real. The popularity of shows like "Your Friends and Neighbors" or Netflix's "The Watcher" is no accident. Art imitates life. There are opportunities for great financial advice and planning that will resonate with the reality of investors today. The old messaging that focuses solely on the someday retirement doesn't cover it. Plus - inheritance in a lump sum is like binging a week's worth of calories on your cheat day. Financial advice works when it's in touch with culture and how people really behave. Want help with your marketing? Book a call with me: emilybinder.com/call Chapters: (0:00) $200K+ Millennials Still Broke (0:26) Cultural Perspective on Wealth (0:42) Modern Financial Goals (2:18) Wealth and Consumption (3:12) Pop Culture and Financial Realities (4:52) Different Client Types (5:39) Modern Wealth Management Strategies (6:32) "Your Friends and Neighbors" Apple TV (6:50) Wirkin Culture, Quiet Luxury (7:50) Effective Messaging - Wealth Management Links: "Millennials making $200k are still broke—here's why" - InvestmentNews 5/30/2025 Samuel Deane, Rora Wealth, Atlanta "Data Shows Boys and Young Men Are Falling Behind" - NYT 5/13/2025 Rubin Miller - Peltoma Capital. "Ease, Comfort, & Time" "The Geometry of Wealth" by Brian Portnoy My tools: Record on RiversideRecord/edit with AI: DescriptShop my gearHire me: Speaking Advisory Calls Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Navigating AI, Social Isolation, and Human Connection in Modern Marketing A pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business landscape. Consider what "community" could actually mean for your business. Chapters: (1:11) Trends: 18-24 year-olds not dating (2:49) Social Media and Fast Content (6:18) Generative AI (8:40) Importance of Human Connection. True BRAND= competitive advantage (12:50) AI is not a creator, it's a remixer.  Links: "Alchemy" by Rory Sutherland Uncensored CMO: Scott Galloway vs Rory Sutherland - is the era of brand over? 75% of American youth (age 17-24) are ineligible for military service - 5/26/2025 Vani Hari @thefoodbabe "One out of three men under age 30 hasn't had sex in the last year.” Yahoo Pew survey found only a quarter of Americans say they know most of their neighbors Diary of a CEO - Dr Tara Swart My podcast tools: Record on Riverside: emilybinder.com/riversideRecord / edit: Descript: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Advisory: emilybinder.com/call 15min meeting: thinkersone.com/emilybinder Connect: Podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

Chewy's $30 Marketing Tactic: Building Lifelong Customer Loyalty. Watch on YouTube Chewy is internet-famous for their compassionate approach during the death of a pet. They offer full refunds on pet food and send flowers and a condolence card when a pet passes away (est. $30 investment once per customer). Tangible, heartfelt actions that are timely and on-brand can make a significant impact on retention and brand perception. Brand is your business's greatest asset. Almost any business can implement similar tactics to build goodwill, brand, and LTV. Think about the network effect of the free bag of dog or cat food. Similar CPG example: Two free full-size Quest bars. Chapters: (0:00) Chewy Creates Lifelong Customers with a $30 Investment (0:21) Chewy's Business Growth and Market Position $CHWY (2:08) The Emotional Impact of Losing a Pet (Grief Like a Family Member) (2:59) Chewy's Heartfelt Response to Pet Loss (3:28) Quest Protein Bars Network Effect: Give Two Free Full-Size Bars (3:53) The Power of Thoughtful Marketing (5:11) Stage 5 Tribe like Zappos ("Tribal Leadership") Links mentioned: Dr. Katie Lawlor survey on grieving pet loss: Couples' Perception of Stressfulness of Death of the Family Pet "Stage 5 Tribe" (Zappos) from book "Tribal Leadership" by Dave Logan My podcast tools: Record on Riverside: emilybinder.com/riversideRecord / edit with AI (Descript): emilybinder.com/descriptShop my gear: beetlemoment.com/gear Hire me: Speaking: emilybinder.com/speaking Advisory Calls: emilybinder.com/call Bring me into your next Zoom: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

5 Tips to Build an Audience When You Have Low Social Followers (the Algorithm Advantage) Watch on YouTube Discover why follower counts no longer matter and learn five social media strategies specifically designed for efficient, organic content marketing. Maximize your lead generation efforts by understanding how to test content structures, transform impactful ideas into newsletters, expand reach across multiple platforms, utilize newsjacking, and build an email subscriber list. Embrace the power of algorithms to engage your audience effectively and generate meaningful insights from your social media activities. Blog post Chapters: (0:00) Introduction: The Changing Landscape of Social Media (0:23) The Importance of Social Media for Business (0:42) Follower Counts: Why They Don't Matter Anymore (1:27) Five Strategies for Building an Audience (1:33) Strategy 1: Experiment with Content Structures (4:39) Strategy 2: Repurpose Impactful Ideas (6:10) Strategy 3: Expand Your Reach Across Platforms (8:23) Strategy 4: Capitalize on Current Events (Newsjacking) (11:14) Strategy 5: Build and Leverage Your Email List (11:42) Recap 5 Social Media Tips / Strategies to Generate Leads Watch more clips: YouTube Playlist- podcast My podcast tools: Record a guest podcast: emilybinder.com/riversideRecord and edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Bring me into your next meeting: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Human Creativity in AI-Powered Marketing: Insights from OpenAI’s Super Bowl Ad Watch this episode at youtube.com/emilybinder Discover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX spot which aired February 9, 2025. I discuss the balance between AI assistance and human intuition in marketing and daily business communication, highlighting the importance of authenticity and emotional depth. Explore the implications of AI-generated content on digital media quality and the future of work, alongside a review of OpenAI's advertising approach and its broader marketing impact. Chapters: (00:00) Introduction: The Human Touch in AI Advertising (00:42) The Minor Role of Sora in OpenAI Super Bowl Ad (02:40) The Value and ROI of Super Bowl Ads that Cost $8 Million (04:15) AI's Limitations in Creativity and Communication (06:46) The Future of AI in Marketing (09:16) Conclusion: Authenticity in AI-Driven Content Links mentioned: OpenAI Super Bowl Ad: ChatGPT | The Intelligence Age Dead Internet Theory Super Bowl Ad ROI: $4.60 for every $1.00 spent (Kantar 2022) My podcast tools: Record a guest podcast: emilybinder.com/riversideRecord and edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gear Hire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Bring me into your next meeting: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched, throat's tight and your voice sounds thin, people can't even hear the words you say. Stage Presence and Vocal Confidence: I discuss effective strategies for enhancing speaking delivery, including breathing exercises, body language tips, and tonality. Learn how to reduce nervousness, make your voice sound more confident, and use hand gestures effectively. Chapters: (00:43) Importance of Voice in Communication (01:08) Non-Verbal Communication (03:41) Breathing Techniques for Better Speaking (04:44) Deepening Your Voice (07:08) Effective Use of Hand Gestures (09:44) Vocal Warm-Up (10:41) Final Voice Tips + Executive Coaching Services (emilybinder.com/call) Links: The 7-38-55 rule: 5-minute episode "Breath" - James Nestor (book) Why Being a "Mouth-Breather" Is Bad For You w/James Nestor | Joe Rogan (YouTube) Mouth tape for better sleep and jawline What is vocal fry? Vanessa Van Edwards TED Talks hand gestures My podcast tools: Record: emilybinder.com/riversideEdit (AI): emilybinder.com/descriptGear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Bring me into your next meeting: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Navigating Trademark Disputes and Content Creation Challenges. When is it worth your time to go after someone who uses your trademark in a grey area or fair use manner that is not referencing your brand? At the end of the day, just be a human being when you do business. If you have an issue with someone's content, try having a simple conversation before taking action that could hurt a creator, especially a small business owner. I have no hard feelings toward anyone, I'm just sharing what happened because the story is helpful to keep in mind for your own content. Content moderation is usually run by bots who don't understand nuance. I discuss a personal experience of having a YouTube video removed for an apparent trademark violation. I delve into the complexities of trademark law, Lanham Act and fair use. I highlight the importance of diversifying content platforms and building a resilient outreach strategy via your email list. Chapters: (00:29) Understanding Trademark Fair Use (01:50) The Lanham Act Explained (03:02) Personal Reflections on Trademark Issues (05:37) YouTube's Response, and Content Strategy (07:58) Building a Resilient Online Presence (10:15) The Future of Social Media and AI Links mentioned: 41k impressions LinkedIn video post: "Let's talk openly about fees" Full video: ROI of Transparent Pricing + Marketing (Financial Advisors and AUM): YouTube My podcast tools: Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Bring me into your next meeting: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.