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🎙 How to Get People to Say Yes: The Science of Ethical Persuasion EP343 of Profit With A Plan Podcast Released April 21, 2026   Guest: Patrick van der Burght: Founding Member of the Cialdini Institute, Licensed Trainers, and a Certified Online Influence Specialist. Host: Marcia Riner, CEO of infinite Profit, business growth strategist   🎯 Episode Summary   Getting people to say yes isn't about pressure or manipulation. It's about understanding how the human brain actually makes decisions. In this episode, Patrick van der Burght, business partner of Dr. Robert Cialdini and founding member of the Cialdini Institute, reveals the science-backed principles that drive trust, influence, and ethical persuasion in sales, leadership, and client conversations. If you want better results without resorting to pushy tactics, this conversation will change how you communicate.   🎥 What You'll Learn   - How the human brain really makes decisions and why most people get it wrong - The 7 Universal Principles of Persuasion and why they work - Why ethics matter in persuasion and how it builds stronger relationships - Simple strategies you can use immediately in sales and leadership - How a single headline change increased sales by 45 percent - The difference between System 1 and System 2 thinking in decision making   ⏱️ Timestamp Highlights   [00:00] Why pressure fails and what actually gets people to say yes [03:05] How Patrick discovered Dr. Cialdini's work and became a licensed trainer [13:17] The two systems your brain uses to make every decision [17:27] The 7 Universal Principles of Persuasion explained [34:53] How changing one headline increased Bose sales by 45 percent [36:29] Where to learn more and start practicing these principles   🔗 Resources & Links   Patrick van der Burght https://ethicalpersuasion.com.au   Complimentary Lessons and Tools https://ethicalpersuasion.com.au/complimentary-podcast-audiences/   Book: How to Hear Yes More Often https://ethicalpersuasion.com.au   Ethical Persuasion Unlocked Podcast https://ethicalpersuasion.com.au   LinkedIn https://www.linkedin.com/in/patrick-van-der-burght/   Profit Booster Growth Map https://profitbooster.biz   💼 About Marcia Riner & Profit With A Plan   Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.   As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.   Questions? Call (949) 229-2112 or visit Infinite-Profit.com   🚀 Profit-Driven Resources   Profit Booster Growth Map https://profitbooster.biz

Operational Leverage: The New Growth Engine for Founders 🎯 Episode Summary Growth should create freedom, not more chaos. In this episode, Marcia sits down with Damon Flowers to explore why founder-led companies often hit a ceiling and what it really takes to break through it. They unpack why more hustle, more people, and even more AI tools won’t solve the underlying issue if the business lacks the right operating system. Damon shares how operational leverage has become the true growth engine for modern businesses, helping founders move from firefighting and founder dependency to predictable execution, stronger teams, and sustainable scale. 🎥 What You’ll Learn • Why founder-led businesses hit a growth ceiling • What operational leverage really means in practice • Why more AI tools won’t fix broken systems • How to move from heroic effort to team execution • The shift from operator to CEO leadership • Why your inner game drives outer business growth ⏱️ Timestamp Highlights 00:00 Why growth starts creating chaos 03:35 The founder bottleneck problem 07:50 What operational leverage really means 12:40 Why AI fails without the right foundation 17:20 Moving from firefighting to leadership 22:45 Building predictable execution at scale 27:10 The inner game behind sustainable growth 🔗 Resources & Links Modern Operators https://modernoperators.com Profit Booster® Growth Map https://profitbooster.biz Infinite Profit® https://infinite-profit.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources  💰 Profit Booster® Growth Map Helping business owners turn strategy into action that drives profitable growth. 👉 Get your free Growth Map at https://ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

The Hidden Revenue System After the First Yes 🎯 Episode Summary Most business owners assume slow growth means they need more leads, more traffic, or more marketing. But what if the real profit gap starts after the client says yes? In this episode, Marcia sits down with Bradley Rausch to unpack what really drives profit after the sale. From the first 72 hours of onboarding to referrals and earned ascension offers, this conversation reveals how to make every client relationship more valuable without increasing ad spend. 🎥 What You’ll Learn • How to tell if you truly have a lead problem • The Four Sales framework for backend profitability • What must happen in the first 72 hours • How to reduce quiet churn and buyer regret • A referral system that creates consistent word-of-mouth • How to offer the next step without feeling pushy ⏱️ Timestamp Highlights 00:00 Why more leads may not be the real answer 03:15 The Four Sales every business needs 08:40 What happens in the first 72 hours matters most 14:20 How poor onboarding hurts profit 20:05 Turning client wins into referrals 26:30 What earned ascension really looks like 32:10 How to increase client lifetime value 🔗 Resources & Links https://bradleyrausch.com  https://profitbooster.biz/growthmap 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit Infinite-Profit.com 🚀 Profit-Driven Resources  💰 Profit Booster® Growth Map Helping business owners turn strategy into action that drives profitable growth. 👉 Get your free Growth Map at https://ProfitBooster.biz/GrowthMap   🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.    

When Something Feels Off: How to Fix a Business Before It Breaks EP340 Profit With A Plan Podcast Released 3/24/26 Guest: Jay David, Founder of Do Business Better Host: Marcia Riner CEO of Infinite Profit®, business growth strategist 🎯 Episode Summary Sometimes your business looks fine on the surface, but underneath, something isn’t working. Margins are tight, problems keep repeating, and growth feels heavier than it should. This conversation breaks down how to recognize those signals early, uncover what’s really causing the issues, and fix the root problems before they turn into bigger setbacks. 🎥 What You’ll Learn The early warning signs your business needs a turnaround Why recurring problems matter more than one-time issues How to identify root causes behind cash flow and performance issues The role of leadership, communication, and team feedback in fixing problems How pricing, capacity, and cost structure impact profitability Why most businesses misread their numbers and make poor decisions ⏱️ Timestamp Highlights [00:00] When your business feels off but you can’t explain why [06:00] The real signals that a turnaround is needed [08:30] How to uncover root problems inside your team and operations [10:00] Why quick wins help reset momentum in a struggling business [18:00] Pricing mistakes that quietly kill revenue opportunities [30:00] Using break-even analysis to make smarter business decisions 🔗 Resources & Links https://dobusinessbetter.com   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit Infinite-Profit.com 🚀 Profit-Driven Resources  💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Profit Booster Growth Map See the 3 moves to grow revenue and plug profit leaks fast. 👉https://ProfitBooster.biz/GrowthMap 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.  

Growth by Subtraction: The Strategy Most Business Owners Miss Released March 17, 2026 🎯 Episode Summary In this episode of Profit With A Plan, Marcia Riner sits down with entrepreneur, investor, and mentor Yarin Gaon to unpack a common growth mistake many business owners make: assuming that scaling means adding more. More offers, more clients, more services, and more complexity. But once a business has traction, that approach can actually reduce profitability and create operational drag.   Yarin explains why profitable growth often comes from subtraction, not addition. Instead of chasing every opportunity, business owners need to pause, evaluate what is truly producing profit, and double down on the parts of the business that create the most value.   For growth-minded business owners, this episode is a practical reminder that focus creates momentum, clarity improves decisions, and profitable growth requires strategy before tactics.   🎥 What You’ll Learn • Why the hustle mindset helps in the early stages but can hold a business back later • The difference between growth by addition and growth by subtraction • Why revenue alone is not the best measure for making growth decisions • How hidden overhead and delivery costs can quietly reduce true profitability • Why financial clarity and strategic focus are essential before scaling further   ⏱️ Timestamp Highlights [00:10] Marcia opens with the idea that stalled growth is often a strategy issue, not an effort issue [00:31] Introduction to the concept of growth by subtraction instead of growth by addition [02:15] Marcia introduces Yarin Gaon and his background in entrepreneurship and investing [03:46] Yarin explains why planning becomes a high-leverage activity as companies grow [04:18] Discussion on why founders avoid planning and stay in hustle mode [05:25] Yarin explains how doing more can dilute effort and create mediocrity [07:07] Founders often try to solve strategy problems with systems and operations [08:24] Fear of missing out causes business owners to chase hype instead of their strengths [09:17] Why business owners need to look at decisions through a profit lens, not just a revenue lens [10:47] Yarin breaks down growth by addition versus growth by subtraction [12:12] Why scaling from $5M to $20M requires focus, not more complexity [14:19] Why many small businesses expand too early in their lifecycle [15:42] Signs a business is ready to move from trial and error to focused growth [17:58] Yarin urges founders to pause before they scale inefficiency [21:05] How a financial clarity canvas helps founders see where profit is really coming from [25:29] Hidden overhead costs can dramatically change how profitable a product or service really is [29:00] Why profitable growth depends on identifying what truly creates value [31:05] A practical tip for pausing: tie reflection to a hiring decision, loan, or expansion move [32:21] Yarin shares his free private equity playbook and how founders can use it   🔗 Resources & Links Guest Resource https://playbook.fractional.partners   Profit Booster Growth Map http://ProfitBooster.biz/GrowthMap   Infinite Profit https://Infinite-Profit.com     🎤 About Our Guest Yarin Gaon is an entrepreneur, investor, mentor, and CEO of Fractional Partners. He launched his first business at age 14 and built it into Israel’s largest e-commerce platform for military goods before successfully exiting. After relocating to the U.S., he served as an entrepreneur in residence at a venture capital firm, helping distressed startups stabilize and grow.   Today, he works with growth-stage companies to help founders simplify complexity, improve profitability, and build stronger cash-flowing businesses using strategic frameworks inspired by private equity.   Website https://playbook.fractional.partners   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.   As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.   Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com   🚀 Profit-Driven Resources  Guest Resource Yarin’s free private equity playbook walks business owners through financial clarity, strategic clarity, and operational clarity so they can make better decisions and grow more profitably. https://playbook.fractional.partners   Profit Booster Growth Map See the 3 moves to grow revenue and plug profit leaks fast. https://ProfitBooster.biz/GrowthMap   🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite podcast platform.

Founder Dependency: Build a Business That Runs Without You EP338 Profit With A Plan podcast Release date March 3, 2026 Guest: Paloma Goggins is a business attorney, M&A consultant, and transition coach. Ans the founder of Nocturnal Legal Host: Marcia Riner, Business growth strategist and CEO of Infinite Profit® 🎯 Episode Summary If your business stopped tomorrow, could it run without you, or would everything stall? Marcia sits down with Paloma Goggins, business attorney, M&A consultant, and founder of Nocturnal Legal, to break down what actually makes a company valuable to a buyer. You’ll learn how founder dependency, missing contracts, and messy documentation quietly kill leverage, and what to do now so you have options later. 🎥 What You’ll Learn How founder dependency lowers value and turns a business into a “glorified job” Why “certainty on paper” changes how buyers price risk The due diligence gaps that stall deals and chip away at valuation How contracts protect revenue now and reduce earn-outs later A simple way to identify what only you should do, and what to offload ⏱️ Timestamp Highlights [00:04] The core question: can the business run without you? [00:03] Why exit planning should start on day one [00:04] Due diligence explained: buyers “dig around” for risk [00:05] Buyer wants, seller needs: how leverage gets chipped away [00:06] Optionality matters: selling because you have to costs you [00:10] The “paper story” your financials and records tell buyers [00:11] Three buckets of founder tasks: keep, offload, systemize [00:14] The delegation fallacy that keeps you stuck doing everything [00:15] The buyer’s top turnoff: buying your job [00:18] Handshake deals, revenue risk, and why buyers push earn-outs [00:21] Key employees: the risk of “not on paper” relationships [00:22] A real deal story: why key employee agreements matter early [00:28] The real payoff: making the business enjoyable to run now [00:30] Paloma’s founder dependency quiz and next steps 🔗 Resources & Links https://nocturnalegal.com https://www.instagram.com/nocturnalegal  💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com  🚀 Profit-Driven Resources Profit Booster Growth Map See the 3 moves to grow revenue and plug profit leaks fast. https://ProfitBooster.biz/GrowthMap  🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.  

Brand Clarity Beats Polished Marketing  EP337 of Profit With A Plan Podcast Released February 17, 2026 Guest: Rob Genovesi, brand strategist and founder of Build Strong Brands Host: Marcia Riner, CEO Infinite Profit® and business growth strategist 🎯 Episode Summary  If your marketing looks professional but still isn’t bringing in the right clients, your brand may be invisible for reasons you can’t see. Brand strategist Rob Genovesi breaks down why jargon, vague messaging, and trying to sound “bigger” push buyers into indecision. This conversation will help you get clear on who you serve, what makes you different, and how to become the name people remember when they finally decide to buy. 🎥 What You’ll Learn Why “polished” marketing can repel the clients you actually want How fear and ego quietly sabotage clear, magnetic brand messaging The real definition of a brand (and why it’s not your logo) When brand strategy matters, and when you need sales first How niching reduces buyer indecision and increases conversion Why branding is the long game that makes marketing work faster ⏱️ Timestamp Highlights [00:05] Polished marketing, invisible brand: what’s really going wrong [03:24] Rob’s shift from corporate design to strategy-first branding [05:40] Brand strategy explained: market, problem, solution, differentiation [07:06] When you do not need branding yet (and what you need first) [12:54] Brand as a decision lens: clarity, speed, and lower marketing spend [14:06] Attraction and repulsion: why great brands pick a side [16:17] Your real competition is inaction, not “the other guy” [18:27] Words first, design last: why you can have a brand without a logo [29:07] The 10pm moment: how brands get remembered when buyers decide [31:26] Rob’s free book gift and where to connect 🔗 Resources & Links Rob’s free digital book: https://buildstrongbrands.com/freebook 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com  🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. https://ProfitBoosterPod.com  📈 Profit Booster Growth Map Get your free Growth Map and see the top moves to increase revenue and plug profit leaks. https://ProfitBooster.biz/GrowthMap 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Make It Easy to Buy: Fix the Friction Killing Your Revenue EP336 Profit With A Plan Podcast Released, February 10, 2026 Guest: Kristin Zhivago, CEO of Zhivago Partners, a revenue growth services firm. Host: Marcia Riner, CEO of Infinite Profit® a business growth strategist 🎯 Episode Summary  If your marketing sounds right but sales feel harder than they should, there’s a good chance friction is sneaking into your buying process. In this episode, Marcia talks with Kristin Zhivago about why branding is a promise, and how your revenue rises or falls based on whether customers feel that promise is kept. You’ll hear why customer interviews beat assumptions every time, and how a small handful of conversations can reveal the real reasons people buy. 🎥 What You’ll Learn • Why branding is the promise marketing makes on your company’s behalf • How buyer mindset shapes the messages and channels that actually work • Where “sales stoppers” show up right when buyers are ready to say yes • Why surveys often confirm assumptions instead of revealing truth • How 5–7 customer interviews can uncover patterns you can act on • How scrutiny level changes the buying journey and your marketing approach ⏱️ Timestamp Highlights [00:07]   Marketing is a promise, and your brand keeps or breaks it [03:04]   What “sales stoppers” are and how they slow down buyers [04:28]   The weight-loss paradox: everyone knows, few actually do it [06:11]    Branding defined: promises made vs. promises kept [08:34]   Buyer mindset framework: desires, concerns, questions [13:23]   Why surveys fail: assumptions turned into questions [14:00]   Why AI can’t replace real customer interviews yet [16:28]   Why founders should not interview their own customers [17:37]    How long interviews take and why 30 minutes works [19:11]    How to anonymize feedback and spot bankable trends [22:17]   What to do if you don’t have customers yet [26:06]  The 4 scrutiny levels that change how people buy [31:01]   The real job: make it easier for customers to buy [33:06]  “Amazon expectations” and what buyers now demand 🔗 Resources & Links https://ZhivagoPartners.com https://ZhivagoPartners.com/mindsetguide   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com 🚀 Profit-Driven Resources  💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. https://ProfitBoosterPod.com 📈 Profit Booster Growth Map Get your next 3 moves to drive profitable growth. https://ProfitBooster.biz/GrowthMap 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Stop Posting More: Fix Your LinkedIn Network Strategy Instead EP335 of Profit With A Plan Podcast Released February 3, 2026 Guest: Daniel Alfon, LinkedIn Strategiest Host: Marcia Riner, CEO of Infinite Profit®, Business Growth Strategist 🎯 Episode Summary If LinkedIn feels noisy, overwhelming, or underperforming, the issue is rarely the algorithm or how often you post. It is almost always your connection strategy. In this episode, Marcia Riner sits down with Daniel Alfon to break down why trying to be both the most connected and the best connected leads to diluted networks, weak referrals, and wasted time, and what intentional LinkedIn connections actually look like. 🎥 What You’ll Learn Why posting more does not fix LinkedIn performance The difference between most connected and best connected networks How poor connection strategy hurts referrals and ROI What kind of LinkedIn content works without selling or pitching Why profile views matter more than feed visibility How to move relationships off LinkedIn at the right time ⏱️ Timestamp Highlights [00:00] Why LinkedIn “isn’t working” for most business owners [05:08] Why LinkedIn is where business decisions actually happen [06:04] Most connected vs best connected and why choosing both fails [08:05] The referral example that proves connection quality matters [11:54] What content works on LinkedIn without posting constantly [15:10] Why perfection repels and relatability builds trust [18:15] The most common action on LinkedIn: profile visits [19:32] How posting too often creates content blindness [23:45] The real secret: when to leave LinkedIn to deepen relationships [28:05] Why 10 intentional minutes beats nonstop activity 🔗 Resources & Links https://DanielAlfon.com https://LinkedIn.com/in/DanielAlfon 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 🚀 Profit-Driven Resources  📈 Profit Booster Growth Map Get a clear plan to bring in more qualified leads and plug profit leaks fast. https://ProfitBooster.biz/GrowthMap 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.  

Stop Guessing- Use Benchmarks to Fund Profitable Growth EP334 Profit With A Plan Podcast Released January 27, 2026 Guest: Jon Morris, CEO of Fiscal Advocate Host: Marcia Riner, CEO of Infinite Profit®, Business Growth Strategist 🎯 Episode Summary If you’re spending on growth but your revenue is not moving, your budget might be the real problem. In this episode, we break down how agencies and professional service firms can intentionally fund sales, marketing, and R&D instead of relying on referrals and hope. You’ll hear how to use benchmarks to spot what’s off, track whether your investments are working, and make decisions that lead to real profit and a lot more peace of mind. 🎥 What You’ll Learn • Why underfunding sales, marketing, and R&D causes growth to stall • How your income statement tells the real story of your priorities • The key benchmarks agencies can use to stop guessing • How to judge marketing ROI using break-even timing • Why budgets should stay steady while tactics keep evolving • How fractional CFO support creates urgency and clarity fast ⏱️ Timestamp Highlights [00:06] Spending on growth but not growing, here’s why results stall [06:32] The 8% sales and marketing benchmark for agencies [09:03] Why most firms invest 0% in R&D and what that costs [12:31] Break-even analysis: how fast should marketing pay back [15:26] The patience problem: giving marketing enough runway [21:44] Reverse-engineering revenue goals into monthly client wins [28:16] Structuring financials so answers are instant [30:19] Financial stewardship and urgency when cuts are required [32:26] Payroll benchmark reality check for service firms [35:32] Profit is emotional: how clarity helps you sleep at night 🔗 Resources & Links FiscalAdvocate.com Jon Morris on LinkedIn [email protected] 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources  💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Profit Booster Growth Map Find the 3 moves to bring in better clients and plug profit leaks fast. 👉 Get yours in right now at ProfitBooster.biz/GrowthMap 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.  

Hiring Isn’t a Gut Call. It’s a Numbers Call. EP333 of Profit With A Plan Podcast Released January 13, 2026 Guest: Jen Fizer, CEO of MKB CFO & Bookkeeping Host: Marcia Riner, CEO of Infinite Profit, Business Growth Strategist   🎯 Episode Summary Ever think, “If I could just clone myself, everything would run smoother”? Same. But hiring is not a vibes decision. It’s a cash flow, capacity, and strategy decision. In this episode, Marcia sits down with Jen Fizer, CEO of MKB CFO & Bookkeeping, to talk about the real signals that tell you it’s time to hire, what role to hire first, and how to bring on help without punching your cash flow in the face. You’ll hear practical ways to “listen to your numbers” so hiring becomes a smart, planned move instead of a stressed-out reaction. 🎥 What You’ll Learn • How to tell if you’re ready to hire, or just tired • The financial signs you should check before adding payroll • Why hiring the “obvious” role first can backfire • How to prioritize hires that buy back time and create capacity • A simple way to test if you can afford a hire before you make it • Why ramp-up time matters (and how to plan for it) • How to avoid hiring chaos, job creep, and bad onboarding ⏱️ Timestamp Highlights 00:00–01:49 The “clone myself” moment and the real question behind hiring 02:00–03:11 What Profit With A Plan is all about 02:42–03:11 Sponsor mention: Profit Booster Growth Map (profitbooster.biz/growthmap) 03:12–03:53 Introducing Jen Fizer and her practical CFO approach 04:03–06:09 Why Jen’s background in recruiting + operations changes how she advises hiring 06:45–08:10 “You can do anything, you can’t do everything” and why order matters 08:33–11:16 The hiring sequence story: why the salesperson hire would have failed 11:28–13:34 Cash flow reality: plan the buffer and respect ramp-up time 15:56–19:42 Hiring mindset traps: micromanaging vs dumping work 20:40–23:14 The first financial question: can you pay yourself yet? 23:15–25:22 What to hire first: the simple “good at it / like it” framework 27:03–28:38 Why outsourcing and fractional support can be smarter early on 29:01–31:02 Org chart truth: start lower before you hire expensive “titles” 31:28–32:23 Where to find Jen + her free cash flow template 33:29–34:14 Wrap-up + Profit Booster Growth Map reminder 🔗 Resources & Links MKB CFO & Bookkeeping website mkbcfo.com Free cash flow template (13-week projection) mkbcfo.com/cashflow Email Jen [email protected]   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist and the Profit Booster behind Infinite Profit®. Through Profit With A Plan, she helps business owners scale smarter, increase profitability, and build a business that holds value, whether they keep it or sell it. 🚀 Profit-Driven Resources Grab your free Profit Booster Growth Map profitbooster.biz/growthmap It helps you spot profit leaks and identify your top revenue moves fast.

🎙 Stop Posting More: Build a Visibility Strategy That Actually Converts EP332 of Profit With A Plan Podcast Released January 6, 2026 Guest:  Tori Barker, CEO of Creative Marketing, a strategic marketing consultant, and visibility expert Host: Marcia Riner, CEO of Infinite Profit and a Business Growth Strategist 🎯 Episode Summary  If your business isn’t growing, it might not be your offer. It might be that not enough of the right people truly see you, and even fewer remember you. In this episode, Marcia sits down with visibility strategist Tori Barker to break down what visibility actually means, why it is not a “look at me” game, and how to build a simple structure that turns attention into real leads and clients. You’ll walk away with a clear framework you can use to get known without exhausting yourself. 🎥 What You’ll Learn Why visibility is strategy, not vanity, and why it drives growth How to stop random posting and start building a purposeful presence The two layers of visibility: internal alignment and external attention Why “cookie-cutter marketing plans” miss the mark for most entrepreneurs The 4C Visibility Framework: Clarity, Confidence, Consistency, Conversion How to do less, stay consistent, and still create momentum that converts ⏱️ Timestamp Highlights [00:00] The real reason your business isn’t growing [01:52] Profit Booster Growth Map and why it matters for 2026 planning [04:02] How Tori shifted from corporate marketing to visibility strategy [09:04] Visibility does not mean video, and it is not about being “loud” [11:15] Internal vs external visibility and why alignment comes first [14:12] The danger of false marketing promises and chasing vanity numbers [17:46] Why your unique perspective is your competitive advantage [21:18] Visibility that keeps the spotlight on the customer, not you [24:00] The power of testimonials and borrowed trust for visibility [25:07] The 4C Visibility Framework explained [26:10] Why consistency beats doing “all the things” [28:02] Conversion and the visibility flywheel that brings business to you [31:16] Quick wins vs long plays: choosing the right strategy for your reality [32:13] Tori’s Visibility Quiz and where to find her 🔗 Resources & Links Tori Barker Visibility Quiz CreativeMarketingConsulting.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources Free Profit Booster Growth Map http://profitbooster.com/growth-map 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. https://ProfitBoosterPod.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Why Physical Touchpoints Are Beating Funnels at Customer Retention EP331 of Profit With A Plan Podcast Released Date: December 16, 2025   Guest:  Mark Stern, founder and CEO of Custom Box Agency Host: Marcia Riner, Business Growth Strategist, Infinite Profit®   🎯 Episode Summary Most businesses pour money into funnels, ads, and automation, yet retention keeps slipping. This episode reveals why physical experiences are quietly outperforming digital-only strategies when it comes to engagement, loyalty, and lifetime value. If your offers are solid but customers are not sticking, this conversation will change how you design your entire customer journey. 🎥 What You’ll Learn • Why physical experiences outperform email and social for engagement • How to design customer journeys that guide real outcomes • Where physical touchpoints fit across acquisition, onboarding, and retention • How to turn frameworks into tangible customer momentum • Why better onboarding directly reduces churn and refunds ⏱️ Timestamp Highlights [00:00] Why physical touchpoints outperform digital engagement [04:45] Why most onboarding systems quietly fail customers [08:00] Turning frameworks into physical momentum tools [13:00] Using physical products for customer acquisition [18:00] Designing retention through milestones and recognition [29:00] How intentional journeys increase lifetime value 🔗 Resources & Links CustomBoxAgency.com 57Hats.com InfiniteProfitConsulting.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Growth Map See the fastest path to more revenue and fewer profit leaks. http://profitbooster.com/growth-map 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Stop Guessing: Use Your Numbers To Actually Grow Your Business EP330 Profit With A Plan Podcast Releases December 9, 2025 Guest:  Sonny Grappone, Founder of Precision Accounting cConsulting Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®   🎯 Episode Summary Most business owners make decisions in the dark, relying on gut feelings, half-read P&Ls, and whatever their bookkeeper emails at tax time. In this episode, we break down how proactive accounting, clean financial systems, and smarter job costing give you real control over cash flow, hiring, pricing, and growth. You will hear how one shift in job costing improved margins by 30 percent, why “I can make payroll” is a dangerous metric, and how to use tax planning and incentives to fund growth instead of starving it. If you want your numbers to support bigger decisions, not surprise you later, this conversation will change how you look at your books. 🎥 What You’ll Learn Why “I can make payroll” is a terrible way to judge success The simple mindset shift from bookkeeping reports to decision-ready data How job costing fixes bad bids and protects thin construction margins Where hidden costs like insurance and payroll quietly destroy profit How software and automation cut errors, save time, and improve accuracy Ways smart tax planning and wellness credits can fund hiring and growth ⏱️ Timestamp Highlights [00:00] Why most owners make decisions in the dark with money [03:30] Sonny’s path from hustling entrepreneur to strategic accountant [10:50] The danger of ignoring financials and trusting only bookkeepers [13:10] Fixing job costing, bids, and margins for construction companies [21:10] Hidden expenses like insurance that quietly put owners out of business [27:40] Tax planning, wellness credits, and saving enough to hire smarter 🔗 Resources & Links Precision Accounting & Consulting (PAC) https://precisionaccountingconsulting.com   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit: https://infiniteprofitconsulting.com   🚀 Profit-Driven Resources (CTAs) Profit Booster Growth Map Get a clear, customized view of where revenue is leaking and where profit is hiding so you can plan your next growth moves with confidence. https://profitboosterpod.com Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Pricing Mistakes That Are Costing You Millions EP329 Profit With A Plan Podcast Released December 2, 2025 Guest: Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit®   🎯 Episode Summary Most SaaS companies are unknowingly giving away revenue. In this episode, Marcia sits down with Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility, to unpack why pricing is rarely a math problem and almost always a strategy problem. You will learn how to monetize AI features, frame pricing decisions with confidence, and avoid the revenue leaks that quietly erode growth. If you are a SaaS founder, product leader, or anyone making pricing decisions, this conversation will reshape how you think about value. 🎥 What You Will Learn • Why SaaS pricing fails and how to fix it fast • How to monetize AI features without confusing buyers • The strategy behind good, better, best pricing • Pricing mistakes that drain revenue in B2B SaaS • How positioning drives packaging and price • Why talking to customers early improves pricing accuracy   ⏱️ Timestamp Highlights [00:00] Why most SaaS companies leave money on the table [02:10] Pricing is a strategy problem, not a math problem [06:40] The art and science behind SaaS pricing [10:15] Price positioning and avoiding the race to the bottom [13:20] Good, better, best models and customer choice [17:50] How founders should test pricing and validate value [25:00] Why discounts can destroy margins and buyer behavior [34:40] How to rethink promotions in B2B [36:55] Where to start if pricing needs a refresh   🔗 Resources and Links ProductTranquility.com   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies that help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can put to work today.   🚀 Profit-Driven Resources Profit Booster Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work. Learn more at ProfitBoosterPod.com Free Growth Map with 3 Actionable Ideas  Want to find your fastest path to higher profit and better pricing decisions? Grab your free Profit Booster Growth Map at ProfitBooster.com/growth-map. Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.