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Are You Fixing the Wrong Problem in Your Business? 🎯 Episode Summary You can spend weeks fixing sales, marketing, staffing, pricing, or operations and still see nothing improve. Sometimes the issue is not that your solution failed. You may simply be solving the wrong problem. Sharon Hess joins Marcia Riner to explore how business owners can separate symptoms from root causes, challenge assumptions, test smaller changes, and decide when something deserves another adjustment or needs to be abandoned. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Sharon Hess, Private Advisor and Author Episode: 365 Release Date: October 20, 2026 🎥 What You’ll Learn • How to recognize when frustration is pushing you toward the wrong solution • Why your first explanation for a business problem may be misleading • How to reverse engineer a problem instead of immediately fixing symptoms • Why small tests can prevent expensive changes that do not work • How emotional attachment can keep bad business decisions alive too long • Why your time deserves the same ROI scrutiny as your money ⏱️ Timestamp Highlights [06:15] Why the obvious business problem may only be a symptom [09:45] The signal that you may be fixing the wrong thing [14:34] Reverse engineering a problem to find where it started [17:08] Testing the root cause before making a major change [25:29] The ROOT → LEVER → NEXT MOVE decision process [31:42] Why business owners overlook the ROI of their time 🔗 Resources & Links Sharon Hess Wrong Problem Resource https://SharonHess.com/Wrong-Problem Sharon Hess https://SharonHess.com   Infinite Profit https://Infinite-Profit.com Profit Booster® Growth Map https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

SEO Isn’t Dead: How Small Businesses Get Found by Google and AI 🎯 Episode Summary SEO suddenly seems a lot more complicated. Business owners are being told they need SEO, AEO, GEO, AI optimization, and whatever acronym comes next just to stay visible. Matt Diamante cuts through the noise and explains why the fundamentals of getting found have not changed nearly as much as the terminology. You’ll hear how search intent, useful content, reputation, local visibility, and consistent marketing help Google and AI recognize your business as a relevant answer. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Matt Diamante, Founder of HeyTony Episode: 364 Release Date: October 13, 2026 🎥 What You’ll Learn • Why AEO and GEO are really extensions of good SEO • How search intent determines what content your website should create • Why helpful content beats trying to game Google or AI • How reputation and local backlinks affect your online visibility • Why strong referral businesses should still consistently market themselves • How to handle your own SEO in just a few hours weekly ⏱️ Timestamp Highlights [06:16] What has actually changed with SEO, AEO, GEO and AI [13:17] Understanding the new search acronyms without chasing trends [16:29] Why search intent should drive your website content [19:55] How often your business should publish fresh content [26:14] The reputation problem that can quietly hurt your rankings [31:06] How business owners can manage SEO themselves [36:04] A simple AI process for creating useful SEO content 🔗 Resources & Links https://findquestions.com https://www.linkedin.com/in/diamantematt/ https://Infinite-Profit.com https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Your Revenue Is Growing. So Why Aren’t You Getting Wealthier? 🎯 Episode Summary Your business can be growing, profitable, and busy while still leaving you underpaid. Marcia Riner talks with CPA Natalie Hoenig about the gap between business revenue and personal wealth. They uncover where money quietly disappears through unprofitable clients, scope creep, payroll, advertising, cash decisions, taxes, and owner spending, plus what to examine if you want your business to start paying you back. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Natalie Hoenig, CPA and Owner of Lutz | Hoenig CPAs Episode: 363 Release Date: October 6, 2026 🎥 What You’ll Learn • Why increasing revenue does not automatically increase your personal wealth • How profitable-looking clients can actually be costing your business money • Where payroll, advertising, taxes, and owner spending quietly consume cash • Why service businesses need to monitor scope creep and client profitability • How excess cash can be used more intentionally for future growth • Which financial numbers every business owner should review each month ⏱️ Timestamp Highlights [04:22] Why a strong fourth quarter should not focus only on revenue [08:28] How much cash does your business actually need? [13:17] Why revenue growth does not guarantee personal wealth [16:34] The surprising truth about profitability by client [23:25] How doing everything yourself limits business growth [28:35] Where money quietly disappears inside a growing business 🔗 Resources & Links Natalie’s Business Owner Scorecard: https://natalie-oma8ff1k.scoreapp.com Natalie Hoenig on LinkedIn: www.linkedin.com/in/natalie-hoenig-4a5400231 Infinite Profit: https://Infinite-Profit.com Profit Booster® Growth Map: https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Content Marketing ROI: What to Fix Before You Create More 🎯 Episode Summary Spending hours creating content without a clear return? Marcia Riner and business coach Kenneth Kollasch explore why small business owners get stretched thin, how to choose one marketing platform, and what makes messaging relevant to potential buyers. Kenneth explains the three stages of marketing: curiosity, enlightenment, and commitment. He also outlines how a StoryBrand brand script, a personalized AI knowledge base, and a 12-month calendar support his approach to creating a year’s worth of content in one month. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Kenneth Kollasch, Certified Business Coach at Kenneth Coaches Episode: 362 Release Date: September 29, 2026 🎥 What You’ll Learn • Identify the owner bottleneck before deciding what to delegate or automate. • Choose a marketing platform where your ideal clients actually engage. • Replace insider language with messaging built around your customers’ problems. • Move potential buyers through curiosity, enlightenment, and commitment. • Give each content piece a hook, useful insight, and next step. • Connect your brand script, AI knowledge base, and annual content calendar. ⏱️ Timestamp Highlights Source recording times. Update against the final edited episode before publishing. [04:21] Why business owners stay involved in every decision [06:48] Audit your workload before building systems or hiring [11:25] Choose one platform and reach the right customers [19:05] Fix messaging that speaks to owners instead of buyers [24:00] Move buyers through curiosity, enlightenment, and commitment [28:22] Connect your brand script, AI, and annual content calendar 🔗 Resources & Links Kenneth’s free resources Hear about his 12-month content calendar template and AI knowledge-base guide. https://kennethcoaches.com/free Connect with Kenneth on LinkedIn https://linkedin.com/in/kennethkollasch Infinite Profit https://Infinite-Profit.com Free Profit Booster Growth Map The resource mentioned in this episode to help identify revenue opportunities and profit leaks. https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Get Your Time Back by Making the Right Hire at the Right Time 🎯 Episode Summary If your business keeps demanding more of your time, better productivity may not be the answer. You may need to make the right hire. Darren Tompkins explains how owners can recognize when it is time to hire, identify the role the business actually needs, avoid panic hiring, and build a company culture that supports both performance and a better quality of life. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Darren Tompkins, Founder and CEO of Vader-Rey Companies Episode: 361 Release Date: September 22, 2026 🎥 What You’ll Learn How to recognize when your workload has reached its limit Which role your business should hire for first Why waiting until hiring becomes urgent creates expensive mistakes How company culture affects recruiting, performance, and retention Where AI helps recruiters identify stronger candidates faster What to outsource first when you need time back ⏱️ Timestamp Highlights [00:00] Is the wrong workload stealing your time? [02:48] How poor recruiting inspired Darren’s company [06:06] The workload signal that says it is time to hire [11:23] How to identify your first key hire [14:13] Why companies lose qualified candidates [25:13] Building a company people enjoy working for [30:22] What overwhelmed owners should outsource first [33:14] Hiring, retention, and organizational assessments 🔗 Resources & Links Vader-Rey Recruiting and Consulting https://vaderreyrecruiting.com Darren Tompkins on LinkedIn https://www.linkedin.com/in/darren-tompkins-21b86814/ Infinite Profit® https://infinite-profit.com Profit Booster® Growth Map https://profitbooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit https://infinite-profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at https://ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at https://ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Build a Transferable Business: Could Yours Run Without You? 🎯 Episode Summary If you stepped away from your business, would the profits, customer relationships, and daily decisions keep moving without you? Marcia Riner talks with Nitin Khanna, founder and president of N3 Business Advisors, about why a profitable business isn’t automatically transferable. They explore owner dependence, customer concentration, management succession, and a practical time-away test that reveals what needs fixing. Whether selling is years away or you simply want more freedom, this conversation shows you where to start building a company worth keeping or selling. Profit With A Plan Podcast Guest: Nitin Khanna, Founder and President of N3 Business Advisors Host: Marcia Riner, business growth strategist and CEO of Infinite Profit®️ Episode 360 Released Date: September 15, 2026 🎥 What You’ll Learn Why strong profits alone don’t prove your business can transfer. How owner dependence puts customer, supplier, and employee relationships at risk. What buyers consider beyond your last three years of financials. Why having a general manager doesn’t automatically mean succession is covered. How a seven-day absence can expose the systems you need. Why selling your business doesn’t have to mean immediate retirement. ⏱️ Timestamp Highlights [00:32] Could your business keep running if you handed over the keys? [04:13] Every owner exits: why planning should start before you need it. [08:25] Why profitable isn’t transferable, and how to build your business backwards. [13:42] What buyers examine beyond financials, including relationships and customer concentration. [24:53] The 90-day test: start with seven days and fix what breaks. [30:14] Preparing for unexpected offers, gradual exits, and your next chapter. 🔗 Resources & Links Connect with Nitin Khanna on LinkedIn https://www.linkedin.com/in/nitinkh/ N3 Business Advisors https://n3business.com/ Infinite Profit https://Infinite-Profit.com/ Free Profit Booster Growth Map, mentioned in this episode Find opportunities to grow revenue and identify profit leaks. No sales call required. https://ProfitBooster.biz/ 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

What’s Keeping Your Business Smaller Than It Should Be 🎯 Episode Summary You can have the right strategy, a good offer, and years of experience and still keep building a smaller business than you actually want. Marc Hildebrand joins Marcia Riner to explore the beliefs and automatic reactions that can quietly shape business decisions. They discuss why working harder often creates more complexity, how better questions create new possibilities, and why small tests can help business owners move through growth plateaus without forcing massive change. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Marc Hildebrand, Founder of Modern Leadership Coaching Episode: 359 Release Date:  September 9, 2026 🎥 What You’ll Learn • How hidden beliefs can quietly keep your business at the same level • Why working harder may create complexity instead of solving the problem • How to recognize reactive thinking when pressure hits your business • Why better questions can create business options you could not see before • How small tests help you move forward without forcing massive change • Why reflection and accountability matter after taking the first step ⏱️ Timestamp Highlights [00:00] The hidden belief behind expensive business decisions [06:38] Why old thinking can limit your next stage of growth [13:28] How pressure triggers automatic business decisions [21:49] Turning a mindset shift into real business action [25:16] Using small tests to get out of your own way [30:33] How to recognize and break through a growth plateau 🔗 Resources & Links Marc Hildebrand’s 5-Part Self-Leadership Series https://modernleadership.us/lead Infinite Profit® https://infinite-profit.com Profit Booster® Growth Map https://profitbooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit Infinite-Profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Accidentally Successful: The Hidden Risk Behind Business Growth 🎯 Episode Summary Your business can be growing while the reason behind that growth remains surprisingly unclear. And when you do not know what is actually producing your results, changing the wrong thing can quickly expose how fragile that success really is. Joel Miller, co-founder of The Sky Floor, explains what he calls an “accidentally successful” business and how owners can identify the customers, positioning, marketing, relationships, and decisions that are really driving results. You will also hear how one company eliminated more than $100,000 in questionable marketing spending and increased leads by 40%. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Joel Miller, Co-Founder of The Sky Floor Episode: 358 Release Date: September 1, 2026 🎥 What You’ll Learn • How to recognize whether your business has become accidentally successful • Why knowing where customers come from is not enough • How customer feedback reveals your real competitive positioning • What happens when you remove something that was quietly driving revenue • Why marketing activities should be measured instead of simply maintained • How founder-led businesses can scale without removing the founder completely ⏱️ Timestamp Highlights [00:00] The hidden fragility behind successful business growth [04:12] What an accidentally successful business actually looks like [07:46] One overlooked change that caused sales to collapse [11:15] How customers reveal why they really choose you [18:08] Cutting marketing spend and increasing leads by 40% [22:16] When the founder is actually part of the positioning 🔗 Resources & Links The Sky Floor https://theskyfloor.com Accidentally Successful Quiz https://theskyfloor.com/accidentally-successful Infinite Profit https://Infinite-Profit.com Profit Booster® Growth Map https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode Title Stop Chatting With AI and Start Building With It 🎯 Episode Summary Most businesses are already using AI. But if your process still looks like this, open a chat, type a prompt, copy the answer, paste it somewhere else, then repeat the whole thing tomorrow, AI is still depending on you to move the work forward. In this episode of PROFIT With A Plan, Marcia Riner talks with Alane Boyd, Co-CEO of Biggest Goal, about what happens when you move past basic AI chat and start building AI into the way your business actually operates. Alane breaks down how Claude Cowork can connect to your files, email, project management tools, and other platforms, then use reusable skills, plug-ins, and scheduled tasks to handle repeatable work more consistently. She also shares real examples from her own business, including automating client call follow-up, updating project systems, preparing sales information, creating CPA-ready spreadsheets, and building daily meeting briefs before her workday begins. The big takeaway is simple: AI becomes far more valuable when it stops being another place to ask questions and starts becoming part of your workflow. EP357 Profit With A Plan Podcast Release date:  August 25, 2026 Guest: Alane Boyd, Co-CEO of The Biggest Goal Host: Marcia Riner, business growth strategist, CEO of Infinite Profit®️ 🎥 What You’ll Learn Why AI chat often creates only small efficiency gains How Claude Cowork differs from browser-based AI chat How to give AI better business context without constantly retraining it What connectors, skills, and plug-ins can do inside your workflow How AI can handle post-call follow-up, CRM updates, and project tasks How scheduled tasks can prepare work before you even ask for it Alane explains that chat still relies on the user to initiate the interaction, take the output, and manually move it elsewhere, which is why she considers much of that use “micro-efficiency” rather than true operational improvement. ⏱️ Timestamp Highlights [03:41] Why AI chat is still only the beginning [07:07] Moving from browser chat into Claude Cowork [11:46] Giving AI better business context [14:34] Connectors, skills, and repeatable workflows [20:16] Turning weeks of manual research into a finished spreadsheet [25:35] Security, permissions, and protecting business data [30:36] Using scheduled AI tasks to prepare your day automatically 🔗 Resources & Links Biggest Goal https://biggestgoal.ai Free Claude Cowork Masterclass https://your.biggestgoal.ai/c/claude-cowork-masterclass/ Alane’s free training includes 26 lessons designed to help users set up Claude Cowork, configure the Claude.md instructions file, and start creating skills instead of relying only on chat. 💼 About Marcia Riner & PROFIT With A Plan Marcia Riner is a Business Growth Strategist and the Profit Booster behind Infinite Profit. Each week on PROFIT With A Plan, Marcia shares practical strategies, expert insights, and real-world ideas to help business owners increase revenue, improve profitability, and build a stronger, more valuable business. Learn more at: https://infinite-profit.com 🚀 Profit-Driven Resources Want to find more qualified revenue opportunities and identify where profit may be leaking out of your business? Get your free Profit Booster® Growth Map at: https://profitbooster.biz And if this episode gave you value, subscribe to PROFIT With A Plan and share it with another business owner who may need to hear it.

Let AI Take More Off Your Plate 🎯 Episode Summary When calls, follow-up, scheduling, customer communication, content, and everyday decisions keep landing on you, the business becomes harder to grow and harder to enjoy. Andrea Palacio learned this after buying a landscaping company that began falling apart within days of closing. She shares how she rebuilt the operation with stronger processes and AI automation, and how business owners can start removing repetitive work without chasing every new tool or trying to automate everything at once. Podcast: Profit With A Plan Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit® Guest: Andrea Palacio, AI Automation Strategist Episode: 356 Release Date: August 4, 2026 🎥 What You’ll Learn • Why AI cannot repair a process that is already broken • How to choose the first business task to automate • Why one well-used AI tool can be enough to begin • How to train AI like a new employee • What separates basic AI use from advanced automation • How AI can free your team for higher-value work ⏱️ Timestamp Highlights [00:00] When too much of the business depends on you [03:36] Building an e-commerce business from a sailboat [04:56] The acquisition began falling apart within five days [08:23] Taking responsibility and rebuilding the operation [11:55] The first automation that reduced customer complaints [15:16] Why broken processes should not be automated [18:08] How to train AI for better business results [21:10] The five levels of AI in business [24:39] Where overwhelmed business owners should begin [29:32] How AI changes employee productivity [32:16] Andrea’s personalized AI business guide 🔗 Resources & Links Andrea’s Personalized 90-Day Game Plan https://andreapalacio.ai/personalized-90-day-game-plan Andrea Palacio https://andreapalacio.ai Infinite Profit https://Infinite-Profit.com Profit Booster® Growth Map https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Your Business Is Profitable, But Is It Built to Last? 🎯 Episode Summary Your business may look profitable on paper, but would it still work if your most capable employee took two weeks off? In this episode of Profit With A Plan, Marcia Riner sits down with Levi Lawrence, Managing Partner at Iron House Pro, to talk about the hidden operational debt that quietly puts founder-led companies at risk. Levi shares how undocumented knowledge, overworked key people, weak systems, and delayed infrastructure can make a business look healthier than it really is. Podcast: Profit With A Plan Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit® Guest: Levi Lawrence, Managing Partner at Iron House Pro Episode: EP355 Release Date: July 21, 2026 🎥 What You’ll Learn • How hidden operational debt weakens profitable businesses • Why key-person knowledge creates serious business risk • How owner dependence reduces freedom and company value • What to document before scaling, selling, or using AI • Why quarterly business reviews protect your future growth • How to right-size systems without overbuilding too early ⏱️ Timestamp Highlights [00:00] Can your business work without your best person? [03:47] Levi’s hard lesson from losing his company [09:50] Why business foundations matter before growth [14:21] The boring risk most owners still ignore [15:00] Why undocumented knowledge creates fragility [18:22] Is the company selling, or are you? [20:34] When owners must manage systems, not work [24:05] Why quarterly reviews keep growth intentional [26:24] Business 101 advice most owners miss [28:36] Levi’s free foundations assessment for owners 🔗 Resources & Links Iron House Pro https://ironhousepro.com Levi Lawrence https://levilawrence.ca Org Foundations Assessment https://foundations.ironhousepro.com Infinite Profit https://Infinite-Profit.com Free Profit Booster® Growth Map https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

The 30-Minute CEO Meeting That Clears Business Decisions 🎯 Episode Summary When every decision feels urgent, business owners can slip into overthinking, second-guessing, or pushing harder without getting clearer. Eugene Berezin shares how a simple executive meeting with yourself can help you slow down, listen to the different parts of your mind, and make more grounded decisions. This conversation blends mental health, business strategy, hypnotherapy, and practical self-leadership into a tool business owners can actually use. You’ll learn how to create quiet decision-making space, use parts journaling, and stop letting fear, doubt, or mental noise run the show. Podcast: Profit With A Plan Host: Marcia Riner, business growth strategist and CEO of Infinite Profit® Guest: Eugene Berezin, Psychotherapist, Hypnotherapist, and Founder of LifePath Transformational Coaching Episode: 354 Release Date: July 14, 2026 🎥 What You’ll Learn • Why busy work can hide unclear decision-making • How to hold an executive meeting with yourself • Why your mind has different parts influencing choices • How journaling can stop mental spirals faster • Why ADHD brains benefit from 3 to 4 action items • When to seek support instead of overthinking alone ⏱️ Timestamp Highlights [00:00] Why better decisions start with quiet [03:47] Eugene’s path into psychotherapy and hypnotherapy [06:00] Why slowing down is underrated for owners [09:31] How to create an executive meeting with yourself [14:54] Using parts work for business decisions [20:04] Why journaling helps stop mental spirals [22:16] How often to hold executive meetings [26:38] ADHD-friendly productivity and action planning [28:59] How to respond when your mind spirals [32:27] Eugene’s self-regulation tool and resources 🔗 Resources & Links Eugene’s Self-Regulation Tool https://www.lifepathtc.com/self-regulation LifePath Transformational Coaching https://www.lifepathtc.com Infinite Profit https://Infinite-Profit.com Profit Booster® Growth Map https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

How to Find the Clients Driving Your Most Profitable Growth 🎯 Episode Summary More leads and more customers do not always create more profit. Sometimes the clients taking the most time, support, and attention are quietly pulling resources away from the clients that are truly helping your business grow. Christine Day joins Marcia Riner to explain how businesses can identify their High Value Clients using objective data, customer profitability, cost to serve, and business-aligned metrics. You will learn how to stop relying on assumptions, focus sales and marketing on the right buyer personas, and make smarter decisions about the clients who deserve more of your team’s attention. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Christine Day, Founder of Results 2Day and Author of 80/20 Growth Strategy Episode: 353 Release Date: July 7, 2027 🎥 What You’ll Learn • Why your highest-revenue clients may not be your most profitable. • How cost to serve changes the value of a customer. • Why average customer data can hide major business risk. • How to identify High Value Clients using business-aligned metrics. • What to do with clients outside your highest-value segment. • How to turn client data into stronger buyer personas. ⏱️ Timestamp Highlights [00:00] Why more clients do not always mean better growth [05:50] The client loss that changed Christine’s growth strategy [10:18] Using business goals to identify High Value Clients [16:41] Why cost to serve matters more than revenue [18:57] The hidden risk inside average customer data [20:56] What to do with your lower-value 80% [29:17] How the software scores and ranks every client [31:03] Turning high-value clients into better buyer personas 🔗 Resources & Links https://resultstoday.com.au https://resultstoday.com.au/sample https://profitbooster.biz https://infinite-profit.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

How to Buy a Profitable Business Without Starting From Scratch 🎯 Episode Summary Starting a business from zero can drain your time, money, and energy before you ever build momentum. Corey Parchman joins Marcia Riner to explain why buying an existing business may be a smarter path for entrepreneurs who want cash flow, customers, employees, and systems already in place. You will hear how first-time buyers can define the right acquisition target, use SBA financing responsibly, evaluate cash flow, and avoid buying a business that looks good on paper but creates problems after closing. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Corey Parchman, President of CorePar Development and Business Acquisition Advisor Episode: 352 Release Date: June 30, 2026 🎥 What You’ll Learn • Why buying an established business can reduce startup risk • How to create a buy box before looking at deals • What SBA financing can make possible for first-time buyers • Why cash flow matters more than a business’s asking price • How seller involvement can protect employees and customer relationships • What to evaluate before acquiring a trade or licensed business ⏱️ Timestamp Highlights [00:00] Why buying an existing business can be a smarter path [03:21] From NFL career to building a business Plan B [04:40] How to find businesses owners may be ready to sell [07:43] What to consider before buying a licensed trade business [11:11] The buy box framework for finding the right acquisition [12:31] SBA financing, down payments, and reserve planning [17:33] How seller transition support protects your first year [24:12] Cash flow, customer concentration, and deal discipline 🔗 Resources & Links https://coreyparchman.com https://www.linkedin.com/in/corey-parchman-2a8a2790 https://Infinite-Profit.com https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Use AI to Save Sales Time Before You Hire Your First Rep 🎯 Episode Summary Sales often lands squarely on the CEO’s plate, leaving little time for leadership, strategy, or growth. Greg Grand shares how business owners and sales leaders can use AI to speed up research, improve prospecting, prepare for better sales conversations, and build a more repeatable sales process. You will also hear how to know when it is time to hire your first salesperson, why generic outreach is losing ground, and how AI can support stronger sales habits without replacing the human connection buyers still expect. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Greg Grand, Founder of The AI Sales Leader Episode: 351 Release Date: June 26, 2026 🎥 What You’ll Learn • Use AI to prepare for sales calls in minutes, not hours • Build prospect research that leads to stronger discovery questions • Create multi-channel outreach without sounding like every other salesperson • Know when your business is truly ready for its first sales hire • Build sales systems your team can repeat and improve • Keep trust and human connection at the center of AI-assisted selling ⏱️ Timestamp Highlights [00:00] How AI gives solo CEOs more sales time [03:06] Why Greg built an AI sales system [06:02] Stop chasing tools and solve sales problems [07:04] Build prospect research in five minutes [10:06] Use AI for better sales discovery questions [17:05] Multi-threaded prospecting that builds familiarity [23:25] Build custom AI prompts for your sales process [28:17] Why human connection still closes the sale 🔗 Resources & Links https://theaisalesleader.com https://profitbooster.biz https://infinite-profit.com   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.