Advertise on podcast: Speak Your Way To Cash

👉 Attend Black Women Sell Live: https://www.blackwomensellevent.com Would you shut down a business generating roughly $500,000 a year to turn it into something that could eventually scale nationwide? In this episode of The Make More Sales Show, Ashley coaches a New Jersey real estate attorney who started an after-school chess program in 2009 and grew it into approximately 50 schools. At roughly $10,000 per school, the model became a significant business. Then he made a major decision: he shut down the original operation and turned the concept into a franchise. Now the franchise infrastructure is built, but the next challenge is clear. He still needs his first franchisee. Connect with Ashley and Resources: ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive ✔️ Pitch Your Way to Cash® Membership: https://www.pitchyourwaytocash.com ✔️ Millions From The Stage Waitlist: https://www.millionsfromthestage.com ✔️ Black Women Sell Live: https://www.blackwomensellevent.com/ ✔️ Free Skool Community: https://www.skool.com/sywtc

👉 Attend Black Women Sell Live: https://www.blackwomensellevent.com What changes when your business is already making millions, but you’re still the person carrying too much of it? In this episode of The Make More Sales Show, Ashley coaches Shanice Anderson, an asset protection attorney, life insurance agent, real estate broker, and multi-million-dollar entrepreneur. Shanice’s business generated approximately $2 million last year and is on track to close at $8 million this year. But her biggest constraint isn’t demand. It’s letting go. At this level, the question is no longer just, “How many sales can I make?”It becomes, “How many sales can my team make without me?” What you’ll learn in this episode ▪️ Why the founder’s role has to change once a company crosses seven figures ▪️ How imposter syndrome can quietly limit your next revenue goal ▪️ Why delegation becomes a requirement, not an option, at scale ▪️ How paid advertising helped accelerate Shanice’s business growth ▪️ Why knowing your organic messaging first can make your ads stronger ▪️ How to build a rigorous hiring process for senior-level leaders ▪️ Why job descriptions should filter out the wrong applicants ▪️ How Loom videos can help screen leadership candidates ▪️ Why candidates should prove their experience instead of simply talking about it ▪️ How paid trial periods can protect you from emotional hiring decisions Connect with Ashley and Resources Mentioned: ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive ✔️ Pitch Your Way to Cash® Membership: https://www.pitchyourwaytocash.com ✔️ Millions From The Stage Waitlist: https://www.millionsfromthestage.com ✔️ Black Women Sell Live: https://www.blackwomensellevent.com/

👉 Attend Land Corporate Client Using AI Summit: https://landcorporateclientsusingai.c... 👉 Attend Black Women Sell Live: https://www.blackwomensellevent.com What if you’re making progress in business—but still feel like you should be further ahead? In this episode of The Make More Sales Show, Ashley coaches Moon Thomas, owner of Thomas Family Agency, a full-service brokerage focused on health and wealth products including life insurance, health insurance, Medicare, and annuities. Over the last 12 months, Moon wrote more than $343,000 in personal production. But despite the progress she’s made, she still feels the pressure of looking at her annual goals and wondering whether she’s moving fast enough. Ashley’s response? Entrepreneurship is NOT school. You don’t have to move from first grade to second grade to third grade in business. With the right information, strategy, execution, and focus, growth can happen much faster than you expect. In this coaching session, Ashley breaks down: ▪️ Why you need to know exactly which products are generating your revenue ▪️ How to identify and double down on your top-performing offers ▪️ Why some products should become upsells instead of your primary marketing focus ▪️ How to protect the revenue already working while testing a new direction ▪️ When it makes sense to pivot from one primary business model to another ▪️ The difference between a bookkeeper, accountant, tax strategist, and CFO ▪️ Why every investment in your business should produce an asset or lesson ▪️ How to stop replaying mistakes and start extracting value from them ▪️ Why your current position does not determine where you’ll finish the year ▪️ How Ashley thinks about “receipts versus rhetoric” when making decisions ▪️ Why entrepreneurs need both faith and practical execution ▪️ How sales, knowledge, and learning become part of stewarding your opportunity One of the biggest lessons from this conversation is that being behind your original timeline does not automatically mean you’re failing. Businesses do not grow in perfectly straight lines. Sometimes what took you an entire year before can eventually happen in a single month. The goal is to understand your numbers, protect what is already working, learn from your mistakes, and keep planting the right seeds. Energy high. Excuses low. Results and financial examples discussed in this episode are individual examples and are not guarantees of future performance. Business results vary based on execution, market conditions, experience, strategy, and other factors.

👉 Attend Land Corporate Client Using AI Summit: https://landcorporateclientsusingai.c... 👉 Attend Black Women Sell Live: https://www.blackwomensellevent.com What would it take to go from chasing real estate leads outbound to having qualified property sellers come directly to you? In this episode of The Make More Sales Show, Ashley coaches a professional athlete and real estate investor who wants to scale his business to 30+ property deals per month. His strategy is focused on finding distressed property owners, helping them understand their options, and potentially purchasing properties directly from sellers who need to move quickly. But there’s one major constraint: LEADS. Right now, much of his process depends on outbound prospecting through county records and manually identifying potential sellers. Ashley breaks down how he could flip that model by creating an inbound lead-generation system designed to identify and qualify motivated sellers before he ever gets on the phone. They discuss: ▪️ How to calculate the number of conversations needed to hit your monthly deal goal ▪️ Why your sales math should determine your advertising budget ▪️ How to create a simple one-liner people immediately understand ▪️ Why distressed sellers may respond better to discreet qualification funnels ▪️ How quizzes can qualify real estate leads before a sales conversation ▪️ Using paid advertising to generate inbound seller opportunities ▪️ How to determine what you’re willing to pay per qualified conversation ▪️ Measuring advertising ROI based on deals closed and potential property equity ▪️ How to identify which geographic markets are producing your best opportunities ▪️ Why you should outsource repetitive outbound prospecting once the process works ▪️ How a professional athlete can leverage an existing personal brand to grow a separate business ▪️ Why your company should have its own focused social media presence ▪️ How referral incentives can activate your existing audience ▪️ Building a personal brand around multiple pillars without turning your entire platform into a real estate page One of the biggest lessons from this coaching session is simple: If you want 30 deals every month, you first need to know exactly how many qualified conversations it takes to produce those 30 deals. Once you understand that math, you can build your marketing, advertising, lead qualification, and sales systems around the goal. The conversation also shows how athletes can leverage the discipline, visibility, and audiences they’ve already built to create opportunities beyond sports. Results, advertising returns, deal volume, and financial examples discussed in this episode are illustrative and are not guarantees. Actual results depend on market conditions, execution, advertising performance, deal quality, financing, and other factors.

👉 Attend Black Women Sell Live: https://www.blackwomensellevent.com What happens when people are already asking you to teach them what you know—but you haven’t built the offer yet? In this episode of The Make More Sales Show, Ashley coaches land developer Vanessa Cole, who develops neighborhoods and generates between $10M–$25M in sales volume through her real estate business. Selling houses isn’t Vanessa’s problem. The opportunity is monetizing the expertise people are already asking her for after speaking engagements. Ashley breaks down how Vanessa could turn her knowledge into a scalable education and advisory business without distracting herself from the land development business already making her money.  They discuss: ▪️ How to create an 80% passive / 20% hands-on coaching model ▪️ Why a $997–$1,997 course could serve as the entry-level offer ▪️ How to structure premium strategic advisory offers at $5K+ per month ▪️ Why your highest-level access should be reserved for qualified buyers ▪️ How cash + equity deals can create additional upside ▪️ Why you should sell your course before spending months recording it ▪️ How to use your first live students to create the course content ▪️ Why your warm audience should convert before you spend heavily on cold ads ▪️ How to test a webinar three times before automating it ▪️ How to build an email list from an engaged social media following ▪️ What questions to ask leads before launching your offer ▪️ How AI can become the “brain” behind an on-demand course ▪️ Why contracts, disclaimers, and FTC compliance matter when selling coaching programs Vanessa already has an engaged audience of approximately 90,000 Instagram followers and people regularly asking how they can learn her real estate development process. Now the question becomes: how do you turn that demand into an offer that scales without sacrificing the business that created the expertise in the first place? This coaching session shows exactly how Ashley would approach it. Results discussed in this episode are examples and projections, not guarantees. Business results vary based on execution, market conditions, audience, pricing, advertising, and other factors.

👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/ 👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/ 👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc Here’s how you stop hoping people buy tickets and start activating the audience you already have. Ashley’s first event made $600 with 10 people in a WeWork. Years later, she sold just under half a million dollars in services from the stage at an event with about 75 people in the room. In this episode, Ashley breaks down how to get your first 100 people to your event by identifying the real buyers in your audience, sorting them by buying signals, and sending personal invitations that actually start conversations. If you want to host profitable live events, retreats, intensives, or sales events, this is the event marketing system you need before you post another generic flyer. What you'll learn in this episode ▪️ Why filling the room is usually a segmentation problem, not just a reach problem ▪️ The 3-tier audience sort Ashley uses to find the people most likely to buy tickets ▪️ How to spot buyer signals inside your email list, DMs, CRM, and past purchases ▪️ The one-paragraph invitation structure that turns warm audience members into ticket buyers ▪️ Why referrals can help you fill the room with better buyers, not just more people Why this matters now Events are powerful, but they are also risky when you don’t know who should be in the room. If you’re a coach, consultant, speaker, expert, or service provider, your first 100 attendees may already be closer than you think. You just need the right message, the right segmentation, and the courage to personally invite the people who are most likely to say yes. Connect with Ashley and Resources Mentioned: ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/ ✔️ Free Skool Community: https://www.skool.com/sywtc

👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/ 👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/ 👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc Here’s why people leave before you ever make the offer. You have about seven minutes to prove your webinar is worth staying for—and most hosts waste that time reading their bio, fixing slides, and asking people to drop their city in the chat. In this episode, Ashley breaks down what to do in the first 30 minutes of your webinar so you close the retention gap, keep attention, and build the emotional and psychological contract that makes people want to stay. You’ll learn how to open with urgency, build authority without reading your resume, and prime the room to buy before the pitch ever starts. What you'll learn in this episode ▪️ The 90-second buyer open Ashley uses instead of “drop your city in the chat” ▪️ Why the first 30 minutes of your webinar determine whether people stay for the offer ▪️ How to build authority with sacrifice, proof, and vulnerability instead of reading your bio ▪️ The psychology of yes framework: personal belief, community worth, and business worth ▪️ Why your webinar should feel more like a performance than a slide presentation Why this matters now If you’re hosting webinars, masterclasses, virtual events, or conversion talks, your audience is deciding fast whether you are worth their attention. The right webinar opening can help coaches, consultants, speakers, and experts keep more people engaged long enough to hear the offer and understand the transformation. Connect with Ashley and Resources Mentioned: ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/ ✔️ Free Skool Community: https://www.skool.com/sywtc

👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/ 👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/ 👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc Here’s the truth about getting people into your webinar. If you want 1,000 webinar registrants but you’re not posting five times a day, you need more than hope and organic content. You need a marketing system. In this episode, Ashley breaks down how she went from webinars with 20 to 28 people registered to thousands of registrants by using paid advertising, direct outreach, influencer marketing, and show-up campaigns. This is for experts who want more of the right people in the room so they can sell the offer that changes their clients’ lives. What you'll learn in this episode ▪️ Why paid advertising helped Ashley go from 28 registrants to thousands ▪️ How to use organic content to decide which ads to run ▪️ The direct outreach math behind getting 1,000 webinar registrants ▪️ Why influencers and niche pages work differently when promoting your event ▪️ The three email campaigns you need after someone registers for your webinar Why this matters now A webinar is not just a registration page. It’s a full marketing system that has to attract the right people, remind them to show up, and move them toward the offer. If you’re a coach, consultant, speaker, expert, or service provider, this episode will help you think more strategically about webinars, masterclasses, challenges, summits, and virtual events. Connect with Ashley and Resources Mentioned: ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/ ✔️ Free Skool Community: https://www.skool.com/sywtc

👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/ 👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/ 👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc Here’s how you stop selling tiny offers and start building something that matches your expertise. Ashley’s first coaching program was $30 a month. Today, Speak Your Way To Cash® is a multi-million dollar company with premium offers, six-figure offers, and a clear system for helping real experts outsell the fake ones. In this episode, Ashley breaks down how to build your first $25K coaching or consulting offer by starting with the problem, packaging the solution, naming the pieces, proving the value, and selling it through events. If you’re a doctor, lawyer, consultant, coach, speaker, or credentialed expert, this is the offer-building strategy you need before you raise your prices. What you'll learn in this episode ▪️ How Ashley went from a $30/month coaching offer to premium offers and a multi-million dollar company ▪️ Why you may need to start lower—but should never stay there without testing, proof, and results ▪️ The problem-to-offer chart Ashley uses to build premium coaching, consulting, and corporate offers ▪️ How to name your offer pieces so they feel specific, valuable, and impossible to compare ▪️ Why events, masterclasses, and group sales calls can help you sell one-to-many instead of one-to-one Why this matters now If you’re an expert selling services, your offer cannot just be “I’m good at what I do.” Buyers need to understand the problem, the transformation, the deliverables, the value, and the reason your solution is worth the investment. A premium offer is not just a higher price. It is a better-built case. Connect with Ashley and Resources Mentioned: ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/ ✔️ Free Skool Community: https://www.skool.com/sywtc

👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/ 👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/ 👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc Here’s why you freeze when the buyer says, “I need to think about it.” Most objections are not the real objection. They’re the polite version of what the buyer is actually feeling. In this episode, Ashley breaks down how to handle sales objections around time, money, and worthiness without pressure, panic, or discounting your offer. You’ll learn how to ask better questions, uncover what the buyer really means, and respond like a trusted advisor instead of a desperate seller. What you'll learn in this episode ▪️ The objection iceberg method Ashley uses to hear what buyers really mean ▪️ What to say when someone says, “I don’t have time” ▪️ How to handle “I can’t afford it” without shaming, pushing, or discounting ▪️ Why worthiness objections show up as timing, money, or confidence issues ▪️ How to answer objections with your offer instead of arguing with the buyer Why this matters now If you sell coaching, consulting, speaking, corporate training, or premium services, objections are not the end of the conversation. They’re the beginning of the real one. When you learn how to ask consultative sales questions, you can close more aligned buyers and serve people with truth instead of pressure. Connect with Ashley and Resources Mentioned: ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/ ✔️ Free Skool Community: https://www.skool.com/sywtc

👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/ 👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/ 👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc Cold email is not dead. Lazy cold email is. If your inbox is full of “not interested,” “we’re all set,” and silence, the issue may not be your offer. It may be your research, your sequence, and the way you’re asking for the meeting. In this episode, Ashley breaks down how to use AI cold email strategy to research corporate buyers faster, personalize better, and turn outreach into a real sales system. You’ll learn how to stop sounding like every other template in the inbox and start asking specific people for specific business. What you'll learn in this episode ▪️ Why the average sales rep sends 344 cold emails to book one meeting ▪️ The four-tool AI research stack Ashley uses before writing a single line ▪️ The SSP email formula: specific hook, stake, and permission ▪️ The 331 follow-up rhythm most sales reps skip too soon ▪️ The three cold email phrases that can hurt reply rates Why this matters now Corporate buyers are busy, skeptical, and tired of generic outreach. If you’re a coach, consultant, speaker, or expert who wants to land corporate clients, AI can help you research faster and personalize smarter—but it cannot replace a real sales strategy. Connect with Ashley and Resources Mentioned: ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/ ✔️ Free Skool Community: https://www.skool.com/sywtc

👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/ 👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/ 👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc This one is for the expert who knows they’re undercharging. If you keep saying you’ll raise your rates next quarter, next year, or after one more certification, this episode is your sign. Ashley breaks down why “charging your worth” is the wrong frame—and why your rate is a requirement. You’ll learn how to run a rate audit, stop negotiating with yourself before the buyer even objects, and price your services based on transformation instead of fear. What you'll learn in this episode ▪️ Why Ashley says she’ll never charge her worth—but her rate must be paid ▪️ The four-part rate audit most consultants, coaches, and speakers never run ▪️ How to research 20 people in your niche so you stop pricing in the dark ▪️ Why exposure pricing and comparative pricing keep experts underpaid ▪️ How to know whether a free speaking opportunity is actually a marketing opportunity Why this matters now If you sell professional speaking, coaching, consulting, or corporate training, the wrong rate can quietly drain your revenue and confidence. Nobody can pay you the rate you won’t say, and the right buyers can’t find you if you keep pricing for the wrong room. Connect with Ashley and Resources Mentioned: ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/ ✔️ Free Skool Community: https://www.skool.com/sywtc

👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/ 👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/ 👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc Here’s how Ashley got back in her zone. If life, health, team pressure, and revenue pressure have ever hit at the same time, this episode will feel personal. Ashley shares how an unexpected fibroid diagnosis, surgery recovery, a second sickness, team challenges, and a revenue dip pushed her into a funk—and what she did to get out. This is a CEO mindset reset for entrepreneurs who need to keep leading when life does not pause for business. The goal is not to pretend everything is fine. The goal is to act like the CEO you are until your mood catches up with your actions. What you'll learn in this episode ▪️ The exact list Ashley builds when she needs to get back into her optimal state ▪️ Why health, team, and revenue disruptions hit harder when you’re leading the business ▪️ How to stop a negative spiral without pretending you’re not frustrated ▪️ Why prayer, sunlight, clean food, workouts, and discipline became Ashley’s reset pattern ▪️ How to let your mood catch up with your actions when you don’t feel ready yet Why this matters now Entrepreneurship doesn’t give you a clean calendar for sickness, family, team issues, or economic pressure. If you’re a founder, consultant, coach, speaker, or expert building a revenue-generating business, this episode will help you lead through hard seasons with faith, discipline, and emotional honesty. Connect with Ashley and Resources Mentioned: ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/ ✔️ Free Skool Community: https://www.skool.com/sywtc

👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/ 👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/ 👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc Here’s why your offer may not be too expensive. If you’ve raised your prices, heard “no” a few times, and quietly drifted back down, the problem may not be your market. It may be your price anchoring. In this episode, Ashley breaks down how the first number your buyer sees changes the way they process your premium offer. You’ll learn how to reveal your price in a way that makes the investment feel clear, strategic, and worth serious consideration. What you'll learn in this episode ▪️ Why buyers may pay 346 more for the same thing depending on the first number they see ▪️ The four anchors Ashley uses before revealing a premium offer price ▪️ How to position a $50K engagement as an investment instead of an expense ▪️ The 3-step price reveal that makes your offer accessible without discounting ▪️ Why your buyer may be comparing your offer to a $300 class, an $8,500 coach, or a $200K degree Why this matters now If you sell coaching, consulting, corporate training, or high-ticket services, your price does not exist in a vacuum. Price anchoring helps your buyer compare the investment to the right reference point so they can make a better decision with a CEO mindset. Connect with Ashley and Resources Mentioned: ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/ ✔️ Free Skool Community: https://www.skool.com/sywtc ⏱ CHAPTERS 00:00 - Why your offer is not too expensive 01:06 - The MIT study behind price anchoring 02:06 - Why price sequence changes perception 02:39 - The four anchors to use before your price reveal 03:05 - Career, time, and expense anchors 04:30 - How CEOs should evaluate business investments 04:58 - The 3-step price reveal 05:41 - The $1,500 airport shoe reframe 06:44 - The anchor line Ashley uses from the stage 09:21 - Why experts need to get paid well

👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/ 👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/ 👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc Here’s the sales shift most experts are missing. If your premium offer pitch is all about what people will gain, you may be leaving the strongest part of the decision out. In this episode, Ashley breaks down how to sell premium offers by ethically showing the cost of inaction. You’ll learn why buyers don’t just need to see the upside. They need to understand what staying the same is really costing them. What you'll learn in this episode ▪️ Why gain-heavy pitches sound good but still make buyers ask for “time to think about it” ▪️ The 2.25x loss-aversion principle Ashley uses to explain why people move faster when they understand what delay costs ▪️ The $50K-to-$4,200 reframe that makes the status quo feel measurable, not vague ▪️ How to talk about loss ethically without manipulating, fear-mongering, or exaggerating ▪️ Why your best pitch may need more grounded stories, data, and cost-of-delay examples Why this matters now Whether you sell corporate training, consulting, coaching, or high ticket services, your buyer is already doing math in their mind. This episode will help you make that math visible so your next webinar, discovery call, or premium offer pitch gives people both sides of the decision: what they gain when they act and what they lose when they wait. Connect with Ashley and Resources Mentioned: ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/ ✔️ Free Skool Community: https://www.skool.com/sywtc ⏱ CHAPTERS 00:00 - Why your pitch may be selling the wrong way 00:37 - Why gain-heavy offers land soft 00:52 - The ethical way to show the cost of inaction 01:40 - The 2.25x loss-aversion multiplier 02:25 - The $50K gain-to-loss reframe 03:15 - Why the weight-loss example makes it click 04:09 - The business cost of waiting 05:06 - Ashley’s early business lesson on delay 06:35 - Belief, knowledge, and invisible problems 07:54 - Scripts, client stories, and typical results