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It's Not About The Money

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Rating
★★★★★
5
from
11 reviews
This podcast has
383 episodes
Language
English
Explicit
No
Date created
2019/01/09
Latest episode
2026/04/20
Average duration
31 min.
Release period
7 days

Description

You don't need another budget… you need to feel safe with money. It's Not About The Money is a podcast on women and money mindset for business owners who are done with overgiving, undercharging, and hitting the same income ceiling. Here we talk about the patterns behind your finances and the practical steps to make more, keep more, invest, and build wealth with confidence. We also cover topics around financial coaching and self sabotage with mindset and somatic money incuding nervous system and psychology. Hosted by Catherine Morgan, author, award-winning Financial Wellbeing Speaker, Financial Coach, and trauma-informed coach. Formerly the In Her Financial Shoes Podcast.

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Why You Fight About Money (It's Not About the Money)
2026/04/20
In this episode, I explore the complex dynamics of money arguments in relationships, emphasising that these conflicts often stem from deeper emotional and nervous system responses rather than the financial issues themselves. I introduce the concept of Money Story Types, which are shaped by early life experiences, and discuss how understanding these types can help couples navigate their financial conversations more effectively. The episode provides practical strategies for reframing discussions about money to foster collaboration and acceptance between partners. Chapters 00:00 Understanding Money Arguments 02:48 The Role of Nervous System in Money Conversations 06:04 Identifying Money Story Types 08:58 Conflict Between Money Story Types 12:03 Strategies for Harmonious Money Conversations 14:59 The Importance of Acceptance in Money Dynamics 17:58 Practical Reframes for Money Discussions21:08 Conclusion and Next Steps Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Join the waitlist for Wealth Resonance Discover the Body of Wealth Learn more about The Great Release  
Why Money Affirmations Don't Work (And What Does Instead)
2026/04/13
In this episode, I explore the emotional and somatic aspects of money mindset, emphasising acceptance over resistance. I discuss research on affirmations, the importance of emotional scale, and practical techniques like embodied heart breathing to transform your relationship with money. Chapters 00:00 The Power of Positive Thinking About Money 02:58 Understanding Emotional Responses to Money 07:23 The Importance of Acceptance in Financial Well-being 12:53 Embodied Heart Breathing Practice for Money Emotions19:20 The Great Release: A Path to Financial Freedom Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Join the waitlist for Wealth Resonance Discover the Body of Wealth Learn more about The Great Release
EFT & Money with Theresa Lear Levine
2026/04/06
n this episode I am joined by Theresa Lear Levine - EFT Master Practitioner, Hypnotherapist, and bestselling author of "Becoming More Me, to explore the transformative power of somatic practices like EFT, hypnotherapy, and binaural beats in shifting beliefs, managing stress, and embodying new identities. Theresa shares her personal journey, techniques, and practical tips for harnessing these tools to create lasting change. Chapters 00:00 Introduction to EFT and Personal Journeys 00:12 The Impact of Trauma on Success 03:09 Awakening to Change and Self-Discovery 06:05 The Power of EFT Tapping 09:07 EFT in Practice: Personal Experiences 12:12 Understanding the Science Behind EFT 15:13 Demonstrating EFT Tapping Techniques 21:20 The Impact of Affirmations on Beliefs 27:13 Transitioning to a New Reality 35:05 The Power of Binaural Beats 40:40 The Importance of Breath Awareness Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Join the waitlist for Wealth Resonance Discover the Body of Wealth Watch the first episode of the Body of Wealth series Watch the Second episode of the Body of Wealth Series Find out more about Theresa Learn more about Becoming More Me (Please note we are an affiliate for this product which means we may earn an affiliate commission for any purchases)   
The 4 Emotions That Block Every Money Decision
2026/03/30
In this episode I explore the four major emotions - grief, fear, shame, and resentment - that influence money decisions. I discuss how these emotions are stored in the body, their impact on financial behavior, and practical tools like emotional freedom technique (EFT) to release them.   Chapters 00:00 The Emotional Body and Money 01:03 Understanding Somatic Patterns in Money 01:37 Why Logical Advice Isn't Enough 02:31 Research on Emotional Mapping in the Body 05:56 Financial Grief and Its Impact 12:13 Fear as a Major Money Emotion 14:32 Shame and Its Silent Power 18:42 Resentment and Systemic Money Beliefs 22:31 Tools for Emotional Release and Change Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Join the waitlist for Wealth Resonance Discover the Body of Wealth Watch the first episode of the Body of Wealth series  
Money Comes In, Then Something Always Happens
2026/03/23
I explore the somatic and emotional aspects of our relationship with money, revealing how body patterns rooted in past experiences influence our financial behaviors and feelings of security. Over this series, I offer practical tools like emotional freedom technique and heart breathing to help shift these deep-seated patterns. Chapters 00:00 Understanding Financial Patterns and Emotions 10:46 The Role of Somatics in Financial Well-being 18:51 Exploring Possibilities for Healing Financial Relationships Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Join the waitlist for Wealth Resonance Discover the Body of Wealth  
Will AI Replace Financial Advisers? (What 15 Years Taught Me)
2026/03/16
In this conversation I discuss the transformative impact of AI on the financial services industry, emphasising the importance of human skills and emotional intelligence in financial advice. I explore how AI can handle technical aspects of financial planning but cannot replicate the deep human connection and understanding required to navigate clients' emotional relationships with money. I introduce the concept of 'money story types' and highlight the growing need for financial coaching as a means to address the emotional side of money management. I conclude by asserting that the future of financial advice will rely on professionals who can integrate AI's capabilities with their own human insights to better serve clients.   Chapters 00:00 The Rise of AI in Financial Services 02:48 Understanding Human Skills in Financial Advice 06:12 The Emotional Side of Money 09:07 Money Story Types and Their Impact 12:08 Integrating AI with Human Insight 14:54 The Future of Financial Advice 17:51 The Importance of Emotional Intelligence 20:56 Exploring Financial Coaching Opportunities Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Watch episode: Should You Become a Financial Coach Watch episode: Why Clients Self-Sabotage With Money Watch episode: What Financial Coaching Actually Looks Like  
What Financial Coaching Actually Looks Like
2026/03/09
In this conversation, I discuss my journey from being a qualified financial advisor in debt to understanding the deeper emotional patterns behind financial behaviors. I introduce the Money Narratives Clearing Framework, emphasising the importance of awareness, recognising benefits and costs, and exploring secondary gains in financial decision-making. The discussion highlights how shame and acceptance play crucial roles in transforming financial patterns and the impact of loss aversion on choices. I encourage approaching financial coaching with compassion and understanding, aiming for lasting change rather than quick fixes. Chapters 00:00 Understanding Financial Patterns and Personal Debt 02:46 The Money Narratives Clearing Framework 05:22 The Importance of Awareness in Financial Coaching 08:29 Recognizing Benefits and Costs of Financial Patterns 10:58 Exploring Secondary Gains in Financial Behavior 13:34 The Role of Shame and Acceptance in Financial Change 16:17 Identifying Hidden Trade-offs in Financial Decisions 18:47 The Impact of Loss Aversion on Financial Choices21:16 Transforming Patterns Through Compassion and Understanding Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Watch episode: Should You Become a Financial Coach Watch episode: Why Clients Self-Sabotage With Money
Should You Become a Financial Coach?
2026/03/02
In this episode I explores the profound relationship individuals have with money, emphasizing the importance of financial coaching in addressing deeper emotional and psychological issues surrounding financial behaviors. I discuss the need for financial professionals to integrate coaching techniques into their practices to better support clients in navigating their financial identities and challenges. Through personal anecdotes and practical advice, I highlight the transformative power of understanding one's relationship with money and the necessity of addressing underlying beliefs to foster lasting change.   Chapters 00:00 Understanding the Relationship with Money 02:48 The Need for Financial Coaching 05:29 The Impact of Identity on Financial Decisions 08:30 The Role of Financial Coaching in Transformation 11:18 Techniques in Financial Coaching 14:09 Language Patterns in Money Conversations 17:02 Integrating Financial Coaching into Existing Practices 19:35 The Future of Financial Coaching22:22 Personal Journey and Call to Action Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Watch the Full AI Series Here
Why Clients Self-Sabotage With Money
2026/02/23
In this conversation, I explore the psychological barriers that clients face in making financial decisions, emphasizing the role of emotions and limiting beliefs. Through real-life examples, I illustrate how these factors lead to self-sabotage and offer a framework for financial advisors to help clients recognize and overcome these patterns. This discussion highlights the importance of understanding the emotional underpinnings of financial behavior and provides practical tools for fostering healthier relationships with money. Chapters 00:00 Understanding Client Fear and Self-Sabotage 11:12 Transformative Coaching: A Case Study 13:26 The Money Narratives Clearing Method 18:36 Recognizing Patterns and Limiting Beliefs Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide
2026 Planetary Shifts and the New Economy: How Astrology Is Reshaping Money, Work & Power with Jazze Jervis
2026/02/16
his conversation, Jazze Jervis and I explore the significant shifts occurring in the economy and society, driven by planetary changes. We discuss how these shifts impact our understanding of money, power, and personal value, emphasizing the importance of humaneness, visibility, and nervous system regulation in navigating these changes. Our conversation encourages you to embrace curiosity and authenticity as you adapt to the evolving landscape of business and personal growth. Chapters 00:00 Entering the New Economy 01:56 Planetary Shifts and Their Impact 06:59 Navigating Changes in Business and Life 15:56 The Importance of Humaneness in Business 24:51 Visibility and Authenticity in the New Era 32:12 Nervous System Regulation and Decision Making 42:34 Curiosity and Action in 2026 Resources: Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach  Join AI Dream Team to learn how to build your own AI dream team Join my Monthly Money Visionary Newsletter for monthly AI Prompts Follow Jazze on Instagram Check out the Energy Guide here Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Disclaimer: Educational only, not financial advice. Do your own research and seek regulated advice where appropriate. This podcast contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in.  
Who Are You When AI Can Do What You Do?
2026/02/09
ught: will people still want to hear from me when AI can give them information instantly? I felt panic - who am I if I'm not a content creator? If you've been feeling that uncertainty too, this episode will completely reframe everything, because it's not really about AI at all. Maybe you're worried AI will replace you or your clients won't need you anymore. Here's what I want to explore - what if this is about something we've been avoiding our entire lives: uncertainty. We spend so much time creating certainty in our careers, finances, and identities, then AI reminds us none of this was ever certain to begin with. Today, I'm diving into why uncertainty equals danger in our nervous systems, how every moment of expansion came through uncertainty, and the three Rs to navigate this threshold - release your performance-based identity, reconnect to your inherent worth, and reclaim your irreplaceable humanity, because AI isn't stealing your identity, it's revealing how you relate to uncertainty itself. Chapters 00:00 Navigating Identity in the Age of AI 08:07 Embracing Uncertainty for Growth 17:43 Practices for Managing Uncertainty 24:37 Reclaiming Your Humanity in an AI World 30:27 Building a Relationship with AI Resources: Learn more about the 3 Prompts Framework Here - AI Dream Team Playbook  Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach  Join AI Dream Team to learn how to build your own AI dream team Join my Monthly Money Visionary Newsletter for monthly AI Prompts Listen to me interview Natalie about AI and the future of money here This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in and have completed myself. Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide
How AI Will Change the Way You Feel About Money
2026/02/02
The way you've been relating to money is about to fundamentally shift, not because of what AI can do, but because of what it's forcing you to feel. Maybe you're overwhelmed by AI, worried about being replaced, or anxious about putting financial information into something that might not be secure. Here's what I've discovered - that fear isn't really about AI at all. When I first started using AI around money, my entire body felt incredible fear: would people still need me? But all those AI fears - will it replace me, am I techie enough, which tool should I choose - they're the exact same money fears that have been showing up for years, just in a new disguise. Today, I'm exploring why AI is holding up a mirror to our three core beliefs about productivity, worth, and scarcity, how to use AI safely without exposing personal information, and why the real question isn't "will AI replace me" but rather "what becomes possible when I stop replacing my humanity with productivity." Chapters 00:00 The Emotional Impact of AI on Money Management 03:31 Practical Tips for Using AI Safely 08:29 Understanding the Root of AI Anxiety 10:19 Core Beliefs About Worth and Productivity 17:54 Identifying Emotions Linked to Money Beliefs 21:38 Reframing AI as a Tool for Transformation 29:19 Navigating AI Without Losing Humanity Resources: Learn more about the 3 Prompts Framework Here - AI Dream Team Playbook  Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach  Join AI Dream Team to learn how to build your own AI dream team Join my Monthly Money Visionary Newsletter for monthly AI Prompts Listen to me interview Natalie about AI and the future of money here This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in and have completed myself. Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beli  
5 AI Tools That Changed How I Manage Money (As a Financial Adviser)
2026/01/26
As a former financial adviser, I love to geek out on money apps and AI, and I've tested dozens of tools over the last year with five standing out as absolute game-changers. Today, I'm sharing the five AI tools that will help you make better financial decisions: Claude for spotting spending patterns and acting as your behavioural money therapist, ChatGPT for quick financial scenario planning, Perplexity for fact-checking and researching financial products, Notebook LM which turns boring pension statements into engaging podcasts you can listen to on dog walks, and Snoop which monitors your bills to catch overcharges (it found me two forgotten Amazon Prime subscriptions!). I'm diving into exactly how to use each tool ethically, the specific prompts that get the best results, and why these tools aren't about replacing human advice but about removing the overwhelm that keeps you avoiding your finances - because sometimes the right tool can put £95 back in your pocket in just five minutes. Chapters 00:00 Introduction to AI in Money Management 00:31 Exploring Claude: Your Financial Therapist 10:42 Using ChatGPT for Financial Conversations 19:19 Researching with Perplexity 23:55 Audio Learning with Notebook LMM 28:19 Managing Money with Snoop 32:10 Conclusion: Choosing Your AI Tool Resources: Check out Snoop Join me and my mentor online to build your first AI Dream Team Member LIVE Learn more about the 3 Prompts Framework Here - AI Dream Team Playbook  Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach  Join AI Dream Team to learn how to build your own AI dream team Join my Monthly Money Visionary Newsletter for monthly AI Prompts Listen to me interview Natalie about AI and the future of money here This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in and have completed myself. Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide
How to Build Your AI Money Coach
2026/01/19
As a former financial adviser who's worked with hundreds of people around money, one of the biggest barriers to good financial management isn't the lack of knowledge - it's that gap between knowing what you should do and actually doing it. This gap is created by overwhelm, decision paralysis, fear that money will run out, or shame from comparing yourself to others. This is where AI, when used properly, can remove that friction in ways I've never seen before. Today, I'm sharing my personal framework for building an AI money coach - not just using ChatGPT for random questions, but creating a personalised tool that actually improves your financial decisions. I'm diving into the three essential elements (context, cues, and clarity), what AI can and cannot do with money, how to build safeguards so you're using it effectively not dangerously, and the exact prompts I use - because the future of personal finance isn't about replacing humans with AI, it's about using AI to bridge the gap between knowing and doing. Chapters 00:00 Bridging the Knowledge-Implementation Gap in Finance 02:48 The Role of AI in Financial Management 06:08 Building Your AI Money Coach: The Framework 08:55 Context: Understanding Your Financial Situation 12:09 Cues: Decision-Making Frameworks for AI 18:01 Clarity: Setting Boundaries for AI Interaction 29:56 Practical Steps to Create Your AI Money Coach35:46 The Future of AI in Personal Finance Resources: Join me and my mentor online to build your first AI Dream Team Member LIVE Learn more about the 3 Prompts Framework Here - AI Dream Team Playbook  Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach  Join AI Dream Team to learn how to build your own AI dream team Join my Monthly Money Visionary Newsletter for monthly AI Prompts Listen to me interview Natalie about AI and the future of money here This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in and have completed myself. Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide  
Why You Can't Earn More Than Your Parents Did
2026/01/12
Have you ever noticed that no matter how hard you work or how skilled you become, you seem to hit the same income ceiling over and over again? There's a fascinating concept in financial psychology called your financial set point - an unconscious income limit that most of us cap at roughly the same level our parents earned when we were growing up. When you try to exceed this invisible ceiling, your brain literally hits the emergency brake, triggering self-sabotage, guilt, or an overwhelming sense that you don't deserve more. I experienced this myself when my mum saw my bank statement showing over £50,000 in one month and I immediately downplayed it, feeling this deep shame about earning more easily than she ever did. Today, I'm unpacking why your childhood money environment is a stronger predictor of your financial success than your education or business skills, how unconscious loyalty patterns keep you stuck at your parents' income level, and the four essential steps to gradually expand your nervous system's capacity to hold more wealth - because breaking these patterns isn't just about you, it's about resetting the entire financial landscape for the next generation. Chapters 00:00 Understanding Financial Set Points 07:08 The Impact of Childhood on Financial Success 12:52 Identifying Signs of Financial Self-Sabotage 17:39 Breaking the Cycle of Financial Limitation24:48 Tools for Regulating Financial Anxiety Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Check out The Body Of Wealth Listen to The Psychology of Wealth: How to Start Thinking Rich and How to Change Your Beliefs About Money with Dr. Brad Klontz 

Podcast reviews

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5 out of 5
11 reviews
★★★★★
WSR-T 2025/10/21
So glad to have discovered this podcast!
I found Catherine on YouTube right when I was really working on my scarcity mindset. She’s so insightful and provides practical solutions to regulate ...
★★★★★
sshk 2025/07/22
Insightful, meaningful conversations that stick with you
Catherine is a phenomenal interviewer—curious, thoughtful, and deeply present. I had the honor of being a guest on her show to talk about my book Rich...
★★★★★
Jenn@KY 2025/03/23
Loving this!
Stumbled on this podcast while trying to work on my money mindset and wow! I loved the first episode and continued to listen to more. Great listen!!
★★★★★
FinallySuccessful!! 2022/12/07
Must Listen!
Love love love this podcast!!! I feel like all the topics are just what I need at just the right time. Thank you for bringing this to everyone!!
★★★★★
VelvaGreen 2021/10/07
Totally love listening to Catherine 🤩
So many gold nuggets in each episode!!! Love love love!
★★★★★
Prosas75007 2020/01/13
Every woman should subscribe!
One of my goals since January 2019 was to become more financially savvy. After a quick search, I found this amazing podcast! Catherine Morgan does suc...
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