
Advertise on podcast: Legendary Chiropractor Podcast
Rating
4.6from
This podcast has
281 episodes
Language
EnglishExplicit
No
Date created
2019/01/20
Latest episode
2026/09/28
Average duration
27 min.
Release period
7 days
Description
Welcome to the Legendary Chiropractor Podcast, hosted by Dr. John Reuter and Dr. Kendall Price. We are bridging the gap between clinical mastery and digital market dominance. Every Monday, we deliver the conversations, systems, and marketing tips you need to scale beyond your wildest dreams and build a lasting legacy through chiropractic. Stop being average and start being Legendary. Follow us @legendarychiropractor on socials and visit legendarychiropodcast.com to join the movement!
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Check latest episodes from Legendary Chiropractor Podcast podcast
Ep. 281 | Building a Practice Someone Else Could Actually Run
2026/09/28
In this episode, Dr. John Reuter and Dr. Kendall Price discuss how to build a practice that can run independently of the owner. They share practical strategies for systematizing operations, creating SOPs, and developing leadership within your team to achieve greater practice freedom.
Keywords
chiropractic practice, systems, SOPs, team leadership, practice management, automation, training, delegation, KPIs, practice growth
Key topics
Importance of systems and SOPs in practice management
Step-by-step process for creating effective SOPs
Using AI tools to automate and document tasks
Training team members for independence and accountability
Tracking KPIs to optimize practice performance
Building a leadership culture within the team
The importance of documentation for onboarding and training
Testing your practice's independence by leaving for 30 days
Chapters
00:00 Introduction and topic overview
00:30 The importance of dialed-in systems for practice growth
01:25 Scaling with an associate and systematizing operations
02:11 Key steps to successfully onboarding a new team member
04:23 Creating SOPs through team member role documentation
05:51 Using AI to automate and streamline tasks
07:36 Training manuals and granular documentation for onboarding
08:34 Handling practice challenges through documentation and systems
11:21 Rapid onboarding of new associates with systems in place
12:53 Tracking KPIs and building a management culture
17:45 The ultimate test: leaving your practice for 30 days
22:28 Practice as an asset and the importance of systems
25:07 Personal experiences with practice transition and independence
26:34 Creating leaders through ownership and accountability
27:16 Closing remarks and resources for chiropractors
Ep. 280 | Aligning Growth with Your Vision
2026/09/21
In this episode, Dr. John Reuter and Dr. Kendall Price explore the complexities of growth in chiropractic practices, emphasizing the importance of aligning growth with personal and business vision, and the pitfalls of scaling too quickly.
Keywords
chiropractic practice, business growth, scaling, practice management, entrepreneurship, revenue, profit, multiple clinics, leadership, work-life balance
Key topics
The impact of growth on personal life and practice quality
How to evaluate if growth is the right next step
The importance of understanding profit margins and cash flow
Challenges of scaling multiple clinics successfully
Leadership and systems needed for multi-location practices
The role of vision in guiding growth decisions
Work-life balance considerations for practice owners
The significance of hiring the right team and systems
Takeaways
Growth can negatively impact life if not aligned with personal vision
Understanding profit margins and cash flow is crucial before scaling
Most successful multi-location practices are run by CEOs, not clinicians
Scaling should be done with strong systems and leadership in place
Regularly revisiting your vision helps stay on track
Family time and personal life should guide growth decisions
Hiring the right people and systems is key to successful expansion
Growth should be intentional, not just for revenue increase
Sound bites
"Growth can shoot you in the foot because we get hungry"
"Understanding profit margins and cash flow is crucial"
"You only scale as far as your best team member"
Chapters
00:00 Introduction to growth challenges in chiropractic practices
02:20 The importance of aligning growth with personal vision
03:44 Understanding profit margins and cash flow
04:38 The pitfalls of expanding multiple clinics
07:04 Skills required for practice growth and scaling
08:33 The role of leadership and systems in multi-location success
10:33 Balancing growth with family and personal life
13:27 The importance of vision and recalibration
15:03 Final thoughts on intentional growth and staying present
Ep. 279 | Revenue is a vanity metric - we are talking about what actually matters
2026/09/14
In this episode, Dr. John Reuter and Dr. Kendall Price discuss the importance of viewing revenue as a vanity metric and focus on profitability and systematizing financial management in chiropractic practices. They share practical strategies for managing overhead, marketing investments, and tracking financial data to maximize practice success.
Keywords
chiropractic practice, revenue, profit margins, overhead management, marketing ROI, financial systems, practice growth, profitability, practice management, business systems
Key topics
Revenue as a vanity metric
Profit margins and overhead management
Macroeconomic impacts on practice growth
Strategies for reducing overhead costs
Using data and AI tools for financial analysis
Balancing growth expenses with operational efficiency
Marketing as an investment, not an expense
Systematic financial review routines
Takeaways
Revenue should not be the sole success metric in a practice.
Understanding and managing overhead is crucial for profitability.
Use data analysis tools to identify and cut unnecessary expenses.
Marketing should be viewed as an investment that drives growth.
Regular financial review routines help maintain control over expenses.
Practice owners should differentiate between growth and operational expenses.
Making strategic decisions about office space and investments impacts long-term profitability.
Creating a system for tracking financial metrics leads to better decision-making.
Chapters
00:00 Introduction to revenue as a vanity metric
00:29 Why focusing only on revenue can lead to burnout
01:28 The impact of macroeconomics on practice growth
02:50 Adjusting practice growth strategies in changing markets
04:07 Overhead management and the challenge of scaling
05:34 Clawing back expenses and managing marketing spend
06:43 Differentiating growth expenses from operational costs
08:15 Making strategic office space and investment decisions
10:13 Creating a system for financial tracking and analysis
15:03 Using AI and data tools to optimize expenses
20:01 The importance of routine financial review
21:10 Practical tips for expense reduction and efficiency
Ep. 278 | BONUS EPISODE: Guest interview w/ Dr. Mark Mouw
2026/09/07
Summary
In this episode, Dr. Kendall Price and Dr. Mark Mao discuss the importance of maintaining a lean practice, the role of personal touch in chiropractic care, and how virtual assistants can revolutionize practice management. They explore the benefits of hiring overseas virtual staff, the importance of systems in hiring, and how to leverage technology while preserving the human element.
Keywords
chiropractic practice, virtual assistants, hiring, practice management, systems, personal touch, overseas staff, team building, AI, compliance
Key topics
The importance of a lean practice and avoiding bloat
The impact of COVID-19 on practice growth and culture
The limitations and potential of AI in healthcare
How virtual assistants can save costs and improve efficiency
The process of hiring and assessing virtual staff
Compliance and regulation considerations for overseas staff
Building a strong team culture with virtual support
The financial benefits of virtual staff compared to local hires
Takeaways
Maintaining a lean practice is crucial for efficiency and quality of life.
Personal touch remains vital in chiropractic care despite technological advances.
AI is not yet capable of replacing the human element in healthcare.
Virtual assistants, especially overseas, can significantly reduce costs and increase productivity.
A systematic hiring process, including assessments, improves the quality of virtual staff.
Compliance and proper onboarding are essential when hiring overseas virtual staff.
Building a positive team culture with virtual support enhances retention and service quality.
Practices can save thousands of dollars annually by using virtual staff instead of local employees.
Sound bites
"Chiropractic is always going to be personal touch."
"AI can't replace the innate intelligence inside of us."
"Hiring the right virtual staff saves time, money, and stress."
Chapters
00:00 Introduction and guest overview
00:33 Dr. Mao's background and practice overview
02:45 The importance of a lean practice
04:22 The role of personal touch in chiropractic care
05:08 AI in healthcare and its limitations
07:29 Introduction to virtual assistants and their benefits
08:04 The genesis of Cairo Matchmakers
09:24 How virtual assistants are selected and assessed
10:48 The cost-effectiveness of virtual staff
12:11 Building a positive team culture with virtual staff
13:18 The importance of proper hiring systems
16:07 Testing and assessing virtual staff
18:00 Local vs overseas virtual staff
21:01 Compliance and regulation considerations
23:54 The value of virtual staff in practice management
27:16 Final thoughts and contact information
Ep. 277 | Growth Practice or Lifestyle Practice - which is the right choice for you and your dreams?
2026/08/31
In this episode, Dr. John Reuter and Dr. Kendall Price explore the differences between lifestyle and growth chiropractic practices. They discuss how to define your practice goals, the challenges of each approach, and how personal life stages influence practice decisions.
Keywords
chiropractic practice, lifestyle vs growth, practice management, business strategies, work-life balance, chiropractic success, practice growth, practice lifestyle, entrepreneurship, chiropractic tips
Key topics
Differences between lifestyle and growth practices
How personal life stages influence practice choices
Strategies for building a profitable practice
The importance of defining practice goals
Challenges of scaling a chiropractic business
Work-life balance in chiropractic
The role of systems and leadership in growth
Financial considerations and profit margins
Practice planning for long-term success
Sound bites
"Your life stage should influence your practice goals."
"Revenue is often sixth or seventh on your list."
"Ask yourself if the juice is worth the squeeze."
Chapters
00:00 Introduction to Practice Types and Goals
01:19 Personal Stories and Practice Aspirations
02:28 Defining Lifestyle Practice Characteristics
03:49 Growth Practice Dynamics and Volume
05:10 Life Stages and Practice Goals
07:29 Aligning Practice with Personal Values
09:16 Vision Casting and Future Planning
11:13 Priorities Beyond Revenue
13:23 Challenges of Scaling Practices
15:29 Importance of Clarity and Planning
17:55 Investing in Systems and Leadership
19:58 Advice for New Chiropractors
21:25 Practice Growth and Personal Fulfillment
23:56 Planning for Retirement and Practice Transition
24:33 Closing Remarks and Final Tips
Ep. 276 | Systems and the Important vs. Urgent Quadrangle
2026/08/24
In this episode, Dr. John Reuter and Dr. Kendall Price explore the importance of systems, prioritization, and team management in chiropractic practice. They discuss how to categorize tasks using the urgent and important quadrangle to reduce burnout and improve office culture.
Keywords
chiropractic, systems, team management, urgent important quadrangle, office culture, burnout prevention, leadership, workflow, productivity, practice management
Key topics
The urgent and important quadrangle and its application in practice
The role of systems in managing office workflow and culture
Strategies to prevent burnout and micromanagement
How to prioritize tasks effectively in a busy practice
The impact of leadership and team edification on office performance
Takeaways
Most office issues fall into the urgent and important categories, but not everything needs immediate attention.
Implementing systems allows for quick decision-making and reduces micromanagement.
Regular review of KPIs and team performance fosters a positive culture and continuous improvement.
Delegating and coaching based on system data enhances team performance and morale.
Practicing patience and letting go of non-urgent tasks can improve overall office health.
Sound bites
"Most office issues are urgent and important, but not everything."
"Systems run a business, and people run systems."
"Micromanaging destroys office culture and morale."
Chapters
00:00 Introduction to the topic of systems and office management
00:27 The importance of prioritization and the urgent-importance quadrangle
01:17 Story of backup and analogy to practice management
02:05 Common mistake: treating everything as urgent and important
03:43 The role of systems and structure in decision-making
05:34 Visualizing the quadrangle: urgent vs. important tasks
06:01 Examples of urgent and non-urgent tasks in practice
07:14 Implementing systems for time off and task management
08:07 The power of systems run by people and coaching
09:36 Using post-it notes to manage emotional reactions and systematize
10:31 Self-awareness and leadership in practice management
12:20 Reviewing KPIs and team performance for growth
14:34 Controlling the narrative: ownership and accountability
15:29 Impact of micromanagement on culture and morale
16:54 Creating hierarchical decision-making systems
17:49 Examples of categorizing urgent and important tasks
20:04 The importance of systems in practice success
21:08 Breaking down office flow into smaller systems
22:08 Final thoughts: stress reduction and practice growth
Re-Run - Ep. 255 | Burnout - The not so sexy reality of owning and operating a chiropractic practice
2026/08/17
Explore five actionable strategies to combat burnout in chiropractic practice, featuring insights from experienced practitioners Dr. John Reuter and Dr. Kendall Price.
Key Points:
Understanding Burnout: Recognize signs like emotional exhaustion and depersonalization.Build a Supportive Community: Connect with fellow chiropractors for shared experiences and support.Embrace Your Purpose: Reconnect with your core values and mission.Focus on the Basics: Master foundational skills and celebrate small wins.Prioritize Self-Care: Engage in activities that nourish your well-being.Seek Professional Guidance: Consider coaching for new perspectives and skills.Signs of burnout in chiropractorsBuilding a support networkImportance of self-careBenefits of coachingKey skills for chiropractorsRelated post on stress management techniquesAmerican Chiropractic Association resourcesConclusion:Burnout doesn't have to dictate your career. Implement these strategies to thrive in your practice and celebrate your progress.
Hashtags: #ChiropracticCare #BurnoutPrevention #SelfCare
Ep. 275 | Numbers & KPIs and their importance in your chiropractic office
2026/08/10
Summary
In this episode, Dr. John Reuter and Dr. Kendall Price discuss the importance of tracking numbers in a chiropractic practice. They explore how data-driven decisions can improve practice efficiency, profitability, and patient care, emphasizing the value of coaching and self-investment.
Key topics
Importance of tracking practice numbers
Using KPIs to improve team performance
Seasonality and comparing practice data
The role of coaching and self-investment
Data-driven decision making in healthcare practices
Practice profitability and efficiency
Patient retention and conversion metrics
Implementing systems for tracking and accountability
Sound bites
"People lie, numbers don't."
"In your office, you're just guessing without numbers."
"Blind spots in your practice can be costly."
Chapters
00:00 Introduction to Tracking Numbers in Practice
00:27 How AI Enhances Data Analysis in Clinics
01:22 The Role of Numbers in Practice and Personal Growth
02:16 Tracking KPIs in Your Practice
03:14 Understanding Call Center Metrics and Efficiency
05:08 Key Practice KPIs: Leads, Bookings, and Retention
06:01 Simplifying Practice Metrics for Better Insights
07:26 The Importance of Consistent Data Review
08:53 Using Numbers to Identify Practice Leaks
09:23 The Value of Tracking for Practice Success
12:42 The Impact of Data on Practice Profitability
13:11 The Analogy of Driving Without a Speedometer
14:08 The Role of Coaching and External Help
16:11 Investing in Yourself and Practice Growth
18:23 The Future of Chiropractic Practice and Data
21:16 Final Thoughts on Practice Data and Success
Keywords
chiropractic practice, tracking numbers, KPIs, coaching, practice growth, data-driven decisions, profitability, patient retention, practice management
Ep. 274 | Is AI all it's hyped up to be and how should you use it in your chiropractic office
2026/08/03
Summary
In this episode, Dr. John Reuter and Dr. Kendall Price explore the impact of AI on chiropractic practice, marketing, and office efficiency. They discuss practical applications, limitations, and the importance of human connection in healthcare.
Keywords
AI, chiropractic, practice management, marketing, automation, healthcare, digital marketing, virtual assistants, SOPs, privacy
Key topics
AI's role in practice efficiency and automation
Limitations of AI in healthcare and marketing
Maintaining human connection in a digital age
Using AI for SOPs and repetitive tasks
Privacy and data security concerns with AI
Takeaways
AI can assist with repetitive tasks like double-checking notes and creating SOPs, freeing up staff for more patient-focused activities.
AI is not a replacement for human connection and hospitality in healthcare.
Effective use of AI requires monitoring, understanding algorithms, and managing expectations.
Practitioners should focus on their core expertise and use AI to support, not replace, human skills.
Data privacy and compliance are critical when implementing AI tools.
Titles
AI in Chiropractic Practice: Opportunities and Limitations
How Chiropractors Can Use AI to Enhance Efficiency
Sound bites
"AI can make us more efficient but won't replace people"
"The more human connection, the more your practice stands out"
"Can AI do it well enough to meet expectations?"
Chapters
00:00 Introduction and episode overview
00:55 AI's impact on chiropractic and digital space
02:02 Misunderstandings about AI capabilities
03:22 Practical uses of AI in practice management
04:45 Limitations and realistic expectations of AI
06:09 AI and human connection in healthcare
08:33 Using AI to create and automate SOPs
10:28 Automating mundane tasks to improve efficiency
12:23 Maintaining quality and personal touch in practice
14:54 AI in digital marketing and advertising
17:23 Expectations vs. reality in AI marketing tools
19:47 Choosing expertise over DIY AI marketing
23:52 Final thoughts on AI adoption in practice
Ep. 273 | Improve Hospitality, Increase Lifetime Value - The why and how to behind excellence beyond expectation
2026/07/27
Summary
In this episode, Dr. John Reuter and Dr. Kendall Price discuss the importance of retention, hospitality, and understanding your practice's numbers to build a sustainable and successful chiropractic business. They share practical insights on overdelivering on patient care and emotional connection to enhance loyalty and lifetime value.
Keywords
Chiropractic, Patient Retention, Hospitality, Business Success, Lifetime Value, Practice Management, Marketing, Patient Care, Emotional Connection, Practice Growth
Key topics
Patient retention as a key to practice sustainability
The role of hospitality and emotional connection in patient loyalty
Calculating and leveraging lifetime value for marketing and growth
The importance of understanding practice metrics and numbers
Strategies for overdelivering on patient care and experience
Takeaways
Retention is the heartbeat of a sustainable practice.
Overdelivering on hospitality creates emotional loyalty.
Calculating lifetime value helps optimize marketing spend.
Happy patients who feel cared for return and refer.
Understanding your numbers reduces emotional decision-making.
Titles
The Secret to Chiropractic Success: Retention & Hospitality
How to Build a Sustainable Practice with Patient Loyalty
Sound bites
"Retention is the heartbeat of the practice."
"Flowers and genuine care bring patients back."
"Understanding your numbers makes practice management easier."
Chapters
00:00 Introduction to Practice Growth and Hospitality
01:52 The Formula for Practice Sustainability: Resignations and New Patients
04:14 The Importance of Retention in Practice Success
06:00 Creating Emotional Connections Through Hospitality
07:59 Understanding and Calculating Lifetime Value
12:48 The Impact of Personal Care and Gestures on Patient Loyalty
15:11 Marketing, Advertising, and Long-Term Practice Planning
17:06 Key Takeaways and Final Thoughts on Practice Success
Ep. 272 | Marketing to Different Population Sizes - Small town to big city marketing strategies for chiropractors
2026/07/20
Episode Summary:In this episode, Dr. John Reuter and Dr. Kendall Price discuss the critical differences in marketing strategy based on market size. They challenge the "one-size-fits-all" approach, explaining that while large cities offer the opportunity for specific niche marketing, small towns require a "wide-net" strategy coupled with high-level word-of-mouth engagement. The doctors also share actionable tips on how to conduct market research and optimize your internal referral systems to build a practice that serves your community while maintaining your passion.
The Size-Dependent Strategy:
Large Markets (e.g., Chicago): You have the luxury of niching down to specific demographics (e.g., prenatal, knee pain, sciatica) because the population density supports it. However, you must combat the "revolving door" nature of transient city populations, requiring a constant flow of new patient acquisition.
Small Markets (e.g., 1,000 people): Narrow niches can be dangerous here; if you only market to "pregnant moms," you may run out of potential patients. It is more effective to position yourself as a family wellness practice that serves everyone, using internal referrals to cultivate your ideal client base.
The "Word of Mouth" Factor: In a small town, you are likely the primary provider, making you a frequent topic of conversation in local mom groups, sports circles, and social clubs. In big cities, you must fight harder for this recognition, as you are competing with endless dining and entertainment options for the community's attention.
Internal Niching: Even in a small town, you can "niche" your practice internally by hosting events, book clubs, or becoming the go-to provider for local school physicals, which serves as a powerful entry point into the community.
The Chameleon Approach: Regardless of your market, you must be a "chameleon." Your clinical philosophy is for you and your long-term education, but your initial messaging must meet the patient exactly where they are—usually in pain and looking for a way to get back to their life.
Audit Your Avatar: Stop describing your ideal patient only by their personality or interests. Identify their specific problem or symptom. If your avatar doesn't have a problem, they aren't looking for a chiropractor.
Conduct "Think Tank" Dinners: Twice a year, host a dinner for your patients with the longest lifetime averages. Treat them to a meal and ask for their honest feedback on your practice. This provides invaluable market research and reinforces loyalty, leading to more high-quality referrals.
Don't Blame the Market: If growth has stalled, don't blame your location. Audit your internal systems. Are you asking for referrals? Are you hosting lunch-and-learns? Are you genuinely connecting with the people already walking through your doors?
"Don't let that comparison rob your joy from your life of what you're looking for. It just leads to unhappiness." — Dr. Kendall Price
"I would never, ever, ever be like, that's the only thing I'm gonna advertise if I'm in a small town. It's never gonna go in the favor you think it should go." — Dr. John Reuter
Website: legendarychiropodcast.com (Find all show notes and archives).
Social Media: Follow us @LegendaryChiropractor for weekly updates.
Call to Action: If this episode helped you rethink your market strategy, share it with a colleague or friend.
Stay legendary.
Ep. 271 | What Brings Someone Into Your Chiropractic Office
2026/07/13
Episode Summary:In this episode, Dr. John Reuter and Dr. Kendall Price get back to the fundamentals of practice growth: why patients actually walk through your door. They discuss the critical disconnect between how chiropractors want to talk about health (philosophy, optimization, longevity) and why patients actually book appointments (pain, loss of function, and quality of life). The doctors provide a blueprint for how to use pain as the "hook" to get patients in the door, while using education as the "bridge" to long-term wellness.
The Universal Hook: Regardless of your specialty, 99.9% of new patients seek out chiropractic care because they are in pain or have lost the ability to do something they love—playing with kids, working, or sleeping.
The "Buzzword" Trap: Many chiropractors waste marketing efforts targeting "optimized" individuals interested in buzzwords like longevity or biohacking. However, these people rarely seek care until a specific injury or acute pain forces them to.
The Day Two "Rule of Influence": The most influential Reports of Findings (ROF) are those that directly tie the objective findings (x-rays, scans) back to the patient’s initial pain or complaint. Overloading new patients with abstract philosophy before they feel results often leads to lower compliance.
The Wellness Transition: You cannot build a wellness practice by skipping the "pain journey." You must first address the patient’s current problem, deliver results, and then use that trust to educate them on the need for long-term maintenance.
Philosophy is for Us: Chiropractic philosophy is a powerful tool for the practitioner to maintain their own "why," but it should be sprinkled in as the patient matures, not dumped on them before they are ready.
Audit Your Messaging: If your Facebook ads or landing pages talk about "optimization" but your patients are coming in for "back pain," your marketing is disjointed. Align your message with the problem they are trying to solve today.
Keep Day Two "Short and Sweet": Even if you have a passion for history and philosophy, keep your initial report focused entirely on how your objective clinical findings explain their specific symptoms.
Meet Them Where They Are: Whether you treat pediatric patients or weekend warriors, track how you are solving their symptoms (e.g., pediatric "soft signs" like sleep and irritability) as the initial evidence of neurological function improvement.
"There is one thing and one thing only that gets people to come in your doors, and that is to get rid of the pain that their condition is causing them in their life." — Dr. Kendall Price
"We get people to start care with addressing their pain and we get people to continue by avoidance of that pain." — Dr. Kendall Price
Website: legendarychiropodcast.com (Show notes and full archives).
Social Media: Follow us @LegendaryChiropractor for updates and community discussion.
Call to Action: If you found this episode valuable, share it with a colleague or friend in the profession.
Stay legendary.
Ep. 270 | Mid-year 2026 Review and Recalibration
2026/07/06
Summary
In this episode, Dr. John Reuter and Dr. Kendall Price discuss how chiropractors can recalibrate their practices at the halfway point of the year. They cover key metrics, the importance of loving what you do, and strategies to boost retention and profitability.
Key topics
Importance of mid-year review and recalibration
Key performance indicators (KPIs) for chiropractors
The role of passion and purpose in practice success
Strategies for increasing patient retention and lifetime value
Marketing and community engagement for growth
Titles
Recalibrate Your Chiropractic Practice Mid-Year
Mastering KPIs for Practice Success
Sound bites
"Focus on attraction, conversion, and retention"
"Know your overhead and margins to succeed"
"Reignite your passion and purpose in practice"
Chapters
00:00 Introduction and episode overview
01:30 Reflecting on the halfway point of the year
02:29 Focus areas: attraction, conversion, retention
03:17 Understanding practice KPIs and numbers
04:18 Key metrics: cost per visit, lifetime value
05:48 The importance of loving chiropractic and staying motivated
07:32 Knowing your numbers: overhead, margins, and profitability
10:25 Maximizing lifetime value and patient retention
11:23 The challenge of selling chiropractic to patients
12:19 Retention strategies and community engagement
13:45 Reigniting passion and purpose in practice
15:12 The importance of marketing and staying visible
16:08 Redipping in philosophy and team alignment
17:36 Using sports and community to add value
19:23 The cycle of patient care and practice growth
20:49 Rekindling passion through education and community
22:13 The power of purpose and big goals for 2026
24:10 Encouragement to pursue goals and continuous improvement
25:31 The value of association and community events
26:13 Closing remarks and call to action
26:19 Episodes Outro.wav
Keywords
Chiropractic, Practice Management, Business Metrics, Patient Retention, Marketing, Passion, Growth Strategies
Ep. 269 | SEO & AEO - How to rank in AI search
2026/06/29
Summary
In this episode, Dr. John Reuter and Dr. Kendall Price explore the essentials of chiropractic marketing, SEO, and digital presence. They discuss how to interpret Google analytics, optimize websites, and leverage AI tools to attract more patients effectively.
Key topics
Google Analytics and Search Console insights
Optimizing Google My Business profile
Website SEO and content strategy
Importance of reviews and local SEO
Using press releases and backlinks for authority
Conversion rate optimization (CRO) tactics
The role of AI in local search and branding
Website design as a digital reputation
Actionable steps for digital improvement
Titles
Mastering Chiropractic SEO and Digital Marketing
How to Use Google Analytics to Grow Your Practice
Sound bites
"Reviews hold the most weight for authority."
"Your website is your virtual business card."
"Invest in your practice like you invest in the stock market."
Chapters
00:00 Introduction to Chiropractic Marketing and SEO
03:14 Understanding Google Analytics and SEO Basics
05:07 The Importance of a Well-Optimized Website
06:55 Leveraging Local SEO and Reviews
10:07 Conversion Rate Optimization Strategies
12:47 The Role of Action in Patient Engagement
16:11 The Digital Footprint of Chiropractic Practices
21:05 Closing Thoughts on Marketing and SEO
23:13 Episodes Outro.wav
Resources
Google Search Console - https://search.google.com/search-console/about
Google Analytics (GA4) - https://analytics.google.com/analytics/web/
Google My Business - https://www.google.com/business/
Press Releases for SEO - https://moz.com/blog/press-release-seo-strategies
Keywords
Chiropractic marketing, SEO, Google Analytics, AI, website optimization, local search, Google My Business, reviews, digital footprint
Ep. 268 | Urgency - Creating it, utilizing it, and helping patients reach their optimal potential with it
2026/06/22
Summary
This episode explores the critical role of urgency in chiropractic practice, emphasizing how timely care, effective scheduling, and passionate leadership can transform patient outcomes and practice growth.
Keywords
chiropractic, urgency, patient care, care planning, practice management, patient scheduling, leadership, healthcare, patient experience
Key topics
The importance of urgency in patient care and practice growth
Strategies for creating urgency through care planning and scheduling
Leadership and team management to foster urgency
Patient communication and experience to enhance compliance
Titles
The Power of Urgency in Chiropractic Practice: 7 Strategies to Transform Your Patient Outcomes
How to Create Urgency That Drives Patient Compliance and Practice Growth
Sound bites
"Map out the timeline of their history"
"Lead with passion and principles"
"Create space and margin in your day"
Chapters
00:00 The Importance of Urgency in Chiropractic Care
11:41 Creating a Symphony of Care
21:04 Urgency in Patient Communication and Scheduling
27:18 Episodes Outro.wav
Podcast reviews
Read Legendary Chiropractor Podcast podcast reviews
ConnorEller 2020/11/30
ChiropracTIC Rockstar
The content on this podcast each week is second to none 🔥Johnny’s dialogue with each guest is truly incredible. There is so much to learn and apply f...
doverolon 2020/11/18
Amazing information
As a student at a chiro school, this is golden! Glad to be in school while this is on!
gsjsbdiaka s djjsbsnd ch 2020/11/02
To many ads
Soooo many sponsors. 8 min of ads.
drelise 2019/12/18
Top Chiro Podcast
Johnny is an extremely relatable and engaging host. He pulls content from his guests in a casual, yet powerful way. This is great for practicing Chiro...
drkrysti 2019/11/27
🙌🏻
Great content- thanks for sharing such a great resource with the Chiro community!
Dr. Jordan Fairley 2019/11/26
Loving the content!!
Great interviewer and enthusiasm, loving the content
The Burf 2019/11/26
Love The Legendary Chiropractor
What a great podcast! Packed full of valuable content for those just starting out and those that have a 100,000 adjustments under their belt! Keep up ...
Dr. Adam T 2019/11/26
Excellent Podcast for the Chiropractor
This is the perfect podcast for any Chiropractor or Chiropractic student to stay connected and up to date with amazing things going on in the professi...
ChiroCoop 2019/11/26
Legendary indeed!
Johnny has developed a very thoughtful and value added podcast that is a must listen for all those involved in chiropractic. The future is bright with...
PleasedWoman 2019/10/13
Valuable Information, Great Content
As a chiro student graduating in 2 months, I highly recommend this podcast. Not only do I know Johnny in real life and know that he is a go-getter and...
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