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What happens when a 40-year career in television ends—and the next chapter begins? Jeff Gould sits down with longtime broadcaster and Sioux Falls native Paul Farmer, who spent four decades in television after getting his start in radio and eventually serving as Director of Marketing and Creative Services at KELOLAND Television. Along the way, Paul had a front-row seat to enormous changes in American media—from the decline of newspapers and classified advertising to cable television, streaming, and the disappearance of many of the shared viewing experiences that once brought millions of Americans together. But this conversation goes well beyond broadcasting. Jeff and Paul talk baseball, getting older, breaking a leg at a church softball game, writing comedy, retirement, family, and the challenge of figuring out what comes next when the career that structured your life is suddenly behind you. Paul shares some hard-earned perspective for every stage of life: value your family and friends, protect your integrity and reputation, take some chances, and remember that the years with your children disappear faster than you think. His advice for parents is especially simple: live in the moment and teach your children through the example you set. The conversation eventually turns to something even bigger: purpose. Retirement, Paul says, requires finding a reason to get up each day and always having something ahead to look forward to. And when Jeff asks what God may be calling him to do in this next season, Paul’s answer is simple: serve. It’s a conversation about changing industries, changing seasons, and discovering that retirement doesn’t have to mean reaching the end of your story. Sometimes it means finding the beginning of the next one. And somewhere along the way, Paul may still have an open-mic comedy set waiting for him. Learn more about Jeff Gould and America’s Storyteller at:https://ilikethatstory.com #JeffGould #AmericasStoryteller #PaulFarmer #Broadcasting #Television #Journalism #Retirement #Purpose #LifeLessons #Storytelling #SiouxFalls #SouthDakota #KELOLAND #Family #Legacy Travel with us as we go on the road to Branson, Missouri! https://www.keloland.com/travel/on-the-road/ KLL Rodney Run Jokes Contest Jay Leno (2:56) https://www.youtube.com/watch?v=TiVmeyXcOq4 ____ Learn all about America's Storyteller on his website: https://www.ilikethatstory.com Buy Jeff's books, CD, and audio book: https://www.ilikethatstory.net/shop Get urgent one-on-one coaching with Jeff now: https://calendly.com/jeffjgould Connect with Jeff on social media: Linktree: https://linktr.ee/jeffgould LinkedIn: / jeff-gould-americas-storyteller Twitter/X: https://x.com/jeffgouldstory Instagram: / jeffgouldilikethatstory Facebook: / jeffgouldilikethatstory For booking, contact: Email: [email protected] Phone: (605) 215-6414 or https://www.ilikethatstory.net/contact Send business/sponsorship inquiries to [email protected] © Jeff Gould, America's Storyteller This video is not to be reproduced without prior authorization. The original YouTube video may be distributed & embedded, if required. Callers waive all rights to privacy on this public call in show. If you need private coaching, pay for and book a call at https://www.ilikethatstory.com

What is it really like to serve as governor—and what happens when the public life is over? Jeff Gould sits down with former South Dakota Governor Dennis Daugaard for a candid, wide-ranging conversation about politics, leadership, public service, family, and life after elected office. Daugaard’s path was anything but conventional. He grew up on a South Dakota dairy farm, attended law school, worked as a trust officer, and spent nearly 20 years with Children’s Home Society before entering politics. He would go on to serve six years in the South Dakota Senate, eight years as lieutenant governor, and two terms as governor. Dennis takes Jeff behind the scenes of the governor’s office—from demanding schedules and endless meetings to the surprising amount of preparation required simply to stay on top of the job. He explains why having a full-time scheduler, something he once thought sounded unnecessary, turned out to be essential. But this conversation goes well beyond politics. Dennis talks about growing up on a small dairy farm, meeting his wife Linda in eighth grade, finding purpose through service, learning to disagree with people without disliking them, and eventually recognizing when it was time to leave public office behind. After 22 years in politics, he decided there were other parts of life he wanted to experience—including more time with his children and grandchildren. Jeff and Dennis also tackle the state of politics today, authenticity in campaigning, the influence of social media, leadership, relationships, and the difference between the people doing the work and those attracting the attention. And when Jeff asks Dennis to name anyone in the world he’d choose to have lunch with, his answer says a great deal about the man behind the title: he’d rather spend that time with one of his kids. It’s funny, thoughtful, refreshingly down-to-earth, and a rare opportunity to hear what public life looks like from someone who has already lived it—and no longer needs your vote. As Jeff says at the end, sometimes the best thing we can do is simply have a conversation with someone we haven’t talked to in a while—or someone completely new. Learn all about America's Storyteller on his website: https://www.ilikethatstory.com #JeffGould #AmericasStoryteller #DennisDaugaard #SouthDakota #Leadership #PublicService #Politics #Governor #Storytelling #ILikeThatStory

What can 101 years of life teach us about faith, resilience, service, and staying positive? Jeff Gould, America’s Storyteller, sits down with 101-year-old Bill Kruschel for an unforgettable conversation spanning nearly a century of American history. Born in 1925, Bill grew up during the Great Depression, worked on a farm without running water or electricity, and served as a Navy corpsman attached to the 1st Marine Division during World War II. He remembers Pearl Harbor, Okinawa, the end of the war, and returning home to begin an extraordinary life and career. With only 11 grades of formal schooling, Bill went on to spend 37 years at 3M, working in mechanical engineering during the rise of magnetic tape, computers, and floppy disks. He also devoted years to the Boy Scouts of America and advocating for children with special needs. At 101, Bill still rides his electric tricycle, sings every week, and approaches life with remarkable faith, gratitude, humor, and optimism. And stay to the end—Bill’s rendition of “The Star-Spangled Banner” is something special. More stories from Jeff Gould, America’s Storyteller: https://ilikethatstory.com #JeffGould #AmericasStoryteller #ILikeThatStory #WWIIVeteran #GreatestGeneration #AmericanHistory #VeteranStories #LifeLessons #Storytelling #Faith #Resilience #BoyScouts

Paul Riedner’s path is anything but ordinary. In this episode, Jeff Gould sits down with former U.S. Army deep-sea diver, entrepreneur, veteran advocate, husband, and father Paul Riedner for a wide-ranging conversation about purpose, service, leadership, and life after the military.  From nearly pursuing professional sports to trading commodities in Chicago, teaching in China, serving as an Army diver, and now helping veterans thrive in business, Paul’s journey is filled with unexpected turns and hard-earned wisdom. Together, they discuss: • Growing up as a gifted athlete and how close Paul came to professional sports • Why a question from a shopkeeper in China ultimately led him to enlist in the U.S. Army at age 28 • The demanding world of Army deep-sea diving, underwater salvage, and military training • Lessons learned from service, sacrifice, and transitioning back to civilian life • The challenges veterans face after leaving the military—and how those experiences can become strengths • The importance of independent thinking, leadership, and finding meaning beyond a career • Paul’s work with What the Truck and Shadow Culture, helping connect veterans with business leaders and communities Paul also shares the personal side of his story—meeting his wife, Anita, who grew up in Poland, raising their three children, and building a family life centered on hard work, fresh food, and shared values. This is an honest conversation that doesn’t rely on easy answers. It explores patriotism, purpose, resilience, entrepreneurship, family, and the lifelong process of asking better questions. Featured articles by and about Paul Riedner: “Among Iraq War’s Many Losses: Trust” https://www.startribune.com/among-iraq-war-s-many-losses-trust/135544583 “Alternate PTSD Therapy for Vets Ruffles VA Feathers but Shows Results” https://www.startribune.com/alternate-ptsd-therapy-for-vets-ruffles-va-feathers-but-shows-results/381263491 “A Trauma Treatment That Struggled for Legitimacy Is Getting Recognition From the VA” https://www.startribune.com/a-trauma-treatment-that-struggled-for-legitimacy-is-getting-recognition-from-the-va/391673891 Connect with Paul and learn more: What the Truck is an experience platform connecting builders with military veterans through shared experiences, storytelling, leadership, and service. https://www.whatthetruck.live/ https://www.linkedin.com/in/paulriedner/ https://www.facebook.com/paul.riedner Throughout June, Paul has been sharing an “Origins” campaign on LinkedIn, telling stories about where he was raised and the paths he has taken since. If you know someone with a remarkable story, let us know. Their story could be featured in a future episode. Learn all about America's Storyteller on his website: https://www.ilikethatstory.com #JeffGould #AmericasStoryteller #PaulRiedner #Veterans #ArmyVeteran #Military #DeepSeaDiver #VeteranLeadership #MilitaryTransition #Leadership #LeadershipDevelopment #Entrepreneurship #ExecutiveCoaching #Purpose #PersonalGrowth #Resilience #Storytelling #AmericanStories #WhatTheTruck #Podcast #Interview

After losing her 15-year-old brother Tegan to suicide, Laney Titze and her family chose to turn their grief into a mission of hope—helping others know they are never alone and that hope is always possible. In this episode of I Like That Story, Jeff Gould sits down with Laney, an elementary special education teacher, radio personality on Kool 98.3, photographer, business owner, nonprofit leader, and mental health advocate from South Dakota. Laney serves as treasurer and public relations manager for Tegan’s Light, a nonprofit dedicated to promoting mental health awareness, suicide prevention, and education. Following Tegan’s death, Laney and her family began channeling their loss into action by speaking in schools, leading community initiatives, and advocating for greater access to mental health resources. Jeff and Laney have an open, vulnerable, and often uplifting conversation about grief, faith, mental health, purpose, and what it’s really like trying to figure out life in your early 20s. Laney also shares her experiences as a special education teacher, photographer, and radio personality, along with her thoughts on technology, screen time, the changing world of radio, and the importance of authentic human connection. At the heart of the conversation is Tegan’s Light and the impact one life can continue to have on others. Laney shares how people have sought therapy, talked with their doctors, and reached out for help after hearing Tegan’s story. Whether she’s in the classroom, behind the microphone, taking photos, or speaking on stage, Laney wants to use her voice to make a difference. Her goal is simple but powerful: to be a light for others—and inspire them to become a light in someone else’s life. UPCOMING EVENT Tegan’s Light Annual Golf & Cornhole Tournament August 15, 2026 Learn more about Tegan’s Light: TegansLight.org FOLLOW TEGAN’S LIGHT Instagram: @tegans_light Facebook: Tegan’s Light FOLLOW LANEY TITZE Instagram: @laney_titze18 Facebook: Laney Titze If you or someone you know is struggling, reach out to a trusted person or qualified mental health professional for support. Subscribe to I Like That Story for more conversations with ordinary people whose experiences remind us of the power of faith, hope, purpose, and the stories that connect us. #JeffGould #AmericasStoryteller #ILikeThatStory #TegansLight #LaneyTitze #MentalHealthAwareness #SuicidePrevention #MentalHealth #Hope #Purpose #Faith #Grief #Healing #SpecialEducation #SouthDakota ____ Learn all about America's Storyteller on his website: https://www.ilikethatstory.com Buy Jeff's books, CD, and audio book: https://www.ilikethatstory.net/shop Get urgent one-on-one coaching with Jeff now: https://calendly.com/jeffjgould Connect with Jeff on social media: Linktree: https://linktr.ee/jeffgould LinkedIn: / jeff-gould-americas-storyteller Twitter/X: https://x.com/jeffgouldstory Instagram: / jeffgouldilikethatstory Facebook: / jeffgouldilikethatstory For booking, contact: Email: [email protected] Phone: (605) 215-6414 or https://www.ilikethatstory.net/contact Send business/sponsorship inquiries to [email protected] © Jeff Gould, America's Storyteller This video is not to be reproduced without prior authorization. The original YouTube video may be distributed & embedded, if required. Callers waive all rights to privacy on this public call in show. If you need private coaching, pay for and book a call at https://www.ilikethatstory.com

What if the greatest legacy of loss isn’t grief—but service? In this powerful conversation, Jeff Gould sits down with Mike Turner, Executive Director of Owen’s Outfitters, to share an extraordinary story of hope born from heartbreak. After losing his son Owen, Mike and his family chose to transform unimaginable loss into a mission that is changing lives every day. Owen’s Outfitters collects donated medical equipment—from wheelchairs and hospital beds to walkers, knee scooters, and countless other essential items—and provides them free of charge to anyone who needs them. No insurance requirements. No income limits. No complicated red tape. Just neighbors helping neighbors. In this interview, you’ll discover: • How one family’s tragedy became a movement of compassion • Why an estimated tens of billions of dollars of usable medical equipment are discarded each year • How Owen’s Outfitters has already kept millions of dollars of equipment in use instead of landfills • The simple philosophy that has fueled remarkable growth • Why this model could be replicated in communities across America • The inspiring power of choosing purpose after profound loss This isn’t just a story about medical equipment. It’s a story about purpose, generosity, community, and the incredible impact ordinary people can have when they refuse to let suffering have the final word. If this conversation inspires you, please Like, Subscribe, and Share it with someone who needs a reminder that hope can grow from even the hardest seasons. To learn more about Mike Turner and Owen’s Outfitters, donate medical equipment, volunteer, or support their mission, visit:https://owensoutfitters.org/https://www.thelegacyfoundationsd.com...  / owen-s-outfitters    / mike-turner-86a98253    / owensoutfitters    / tlf.owensoutfitters   Owen's Outfitters PSA    • Owen's Outfitters PSA   Katy’s Kloset https://teamupwithfamilies.org/ Give Kids the World https://www.gktw.org/ Make-A-Wish https://wish.org/ Keep or Toss? Wheat Copper Pennies    • KEEP or TOSS? Wheat Copper Pennies

Every life has a story—but some stories refuse to fit into a single chapter. In this deeply personal conversation, Jeff Gould sits down with Stephen Jelinek, a veteran, entrepreneur, long-distance adventurer, and man of unwavering faith whose life has been marked by extraordinary highs and devastating lows. Stephen shares stories of serving in a nuclear missile wing during the Cold War, hiking the entire Appalachian Trail, kayaking the length of the Mississippi River, ministering to the homeless, surviving divorce and depression, and facing the unimaginable loss of his son to murder. Through it all, he explains how faith has shaped his response to suffering and inspired his vision for “Highway Heaven,” an ambitious plan to provide purpose, work, and hope for people experiencing homelessness. Topics include: • Growing up under the influence of a remarkable grandfather • Military service during the Cold War • Depression, divorce, and rebuilding a life • Living alongside the homeless and what most people never see • Hiking the Appalachian Trail and kayaking the Mississippi River • Forgiving the man who murdered his son • The vision behind Highway Heaven • Faith, purpose, resilience, and redemption Whether you agree with every conclusion or not, this conversation offers an honest look at loss, forgiveness, perseverance, and the power of holding onto hope when life takes unexpected turns. If this story resonates with you, please like the video, subscribe to the channel, and share it with someone who might need encouragement today. A Veteran's Last Request (Casket Building Video) https://youtu.be/5pb5eTkL13M?si=en-D0ODezJs3lb3T Alan Graham https://mlf.org/alan-graham/ #JeffGould #AmericasStoryteller #Faith #Forgiveness #Homelessness #AppalachianTrail #MississippiRiver #Veteran #Inspiration #LifeStory #Hope #Redemption #Purpose #Christianity ____ Learn all about America's Storyteller on his website: https://www.ilikethatstory.com

What do you do when the dream you've had since childhood no longer fits the person you're becoming? In this episode of I Like That Story, Jeff Gould sits down with marketing professional, former television personality, and digital content creator Brittany "Kaye" Kemmerer for a candid conversation about purpose, reinvention, and finding your way in a rapidly changing world. After spending nearly a decade in broadcast television as a reporter, anchor, and lifestyle host, Brittany Kaye made the difficult decision to leave the career she had envisioned since she was a little girl. Today, she helps businesses grow through strategic marketing, audience engagement, and storytelling—but her journey has taught her that sometimes the best opportunities come from the paths you never planned to take. In this conversation, Jeff and Brittany discuss: • Why “red lights” in life can actually be green lights in disguise • The challenge of finding purpose and embracing reinvention • Social media's power to build brands—and its impact on mental health• The reality behind the highlight reels we see online • Why relationships and reputation matter more than résumés • Imposter syndrome, confidence, and learning as you go • The future of personal branding and digital storytelling • The importance of authentic human connection in a digital world Brittany also shares her personal experiences with bullying, self-doubt, and comparison, offering thoughtful advice for anyone who feels stuck, uncertain, or is still trying to figure out where they belong. From small-town Wisconsin to television and marketing, Brittany's story is a reminder that meaningful work often happens where passion, relationships, and purpose intersect. Brittany Kaye is a marketing professional, former television personality, digital content creator, and aspiring User-Generated Content (UGC) creator with nearly a decade of experience in media, marketing, and communications. She is passionate about personal branding, social media, career growth, and helping people and businesses tell stories that connect. As she continues her work in marketing, Brittany is also launching a new venture creating authentic, relatable content for brands through UGC partnerships, combining her on-camera experience with her passion for storytelling and digital engagement. When she's not working, you'll find her traveling, exploring the outdoors, working out, or spending time with her dog, Jordy. Connect with Brittany: Instagram: https://www.instagram.com/brittanykemmerer/ Facebook: https://www.facebook.com/brittanykemmerer UGC Portfolio: https://brittanykaye.my.canva.site/ LinkedIn: https://www.linkedin.com/in/brittany-kemmerer/ Heavily watched video of Jeff playing catch with his son-in-law:https://www.instagram.com/reels/C_yacnfSJ6e/ Also, watch Jeff Gould being interviewed by Brittany Kaye:https://www.keloland.com/keloland-living/across-the-table/across-the-table-with-jeff-gould/ If this conversation encouraged you, please like, subscribe, and share it with someone who may need the reminder that it's okay not to have everything figured out. #JeffGould #AmericasStoryteller #BrittanyKaye #Storytelling #CareerGrowth #Purpose #PersonalBranding #SocialMediaMarketing #Marketing #LifeLessons #CareerChange #FindingYourPurpose #DigitalMarketing #Authenticity #Inspiration #Reinvention #PersonalGrowth #CareerDevelopment #SelfDiscovery #Mindset #PurposeDriven #StoryMatters #Leadership #Entrepreneurship #ContentCreator #SocialMediaStrategy #CareerJourney #UserGeneratedContent #UGC #UGCCreator #ContentCreation #mathewmcconaughey #greenlights ____ Learn all about America's Storyteller on his website: https://www.ilikethatstory.com Buy Jeff's books, CD, and audio book: https://www.ilikethatstory.net/shop Get urgent one-on-one coaching with Jeff now: https://calendly.com/jeffjgould Connect with Jeff on social media: Linktree: https://linktr.ee/jeffgould LinkedIn: / jeff-gould-americas-storyteller Twitter/X: https://x.com/jeffgouldstory Instagram: / jeffgouldilikethatstory Facebook: / jeffgouldilikethatstory For booking, contact: Email: [email protected] Phone: (605) 215-6414 or https://www.ilikethatstory.net/contact Send business/sponsorship inquiries to [email protected] © Jeff Gould, America's Storyteller This video is not to be reproduced without prior authorization. The original YouTube video may be distributed & embedded, if required. Callers waive all rights to privacy on this public call in show. If you need private coaching, pay for and book a call at https://www.ilikethatstory.com

From a two-room schoolhouse in rural Oregon to the halls of the White House and the front lines of the Cold War, retired Air Force Lieutenant Colonel Alan Buhler has lived a life few can imagine. In this fascinating conversation with Jeff Gould, America’s Storyteller, Colonel Buhler shares remarkable stories from his extraordinary journey: • Serving in the United States Air Force for 22 years during some of the most tense moments of the Cold War. • Working in the White House under Presidents Richard Nixon and Gerald Ford—and even having President Nixon serve him eggnog at a Christmas reception. • Flying aboard the Strategic Air Command’s “Looking Glass” airborne command post, where crews stood ready to assume command of America’s nuclear forces if the unthinkable happened. • Serving in Greenland and Korea, enduring extreme conditions and witnessing history unfold. • Reflecting on fifty years of marriage, raising a family through military life, and finding purpose through faith, service, and teaching. • Sharing the deeply personal story of battling cancer himself, losing his beloved wife of nearly fifty years to cancer, and walking alongside his young granddaughter as she courageously fought—and defeated—leukemia. This is more than a military story. It’s a story about resilience, sacrifice, faith, family, love, and the extraordinary experiences hidden inside ordinary people. Every life is a story, and Colonel Alan Buhler’s story is one you won’t forget. What part of Alan’s journey surprised you the most? Let us know in the comments below. If you enjoy conversations with fascinating people and incredible life stories, please like, subscribe, and turn on notifications so you never miss an episode. #JeffGould #AmericasStoryteller #AlanBuhler #ColonelAlanBuhler #LtColAlanBuhler #AlanBuhlerInterview #JeffGouldInterview #Interview #Podcast #LongFormInterview #Storytelling #LifeStories #MilitaryStories #VeteranStories #USAirForce #AirForceVeteran #ColdWar #ColdWarHistory #StrategicAirCommand #LookingGlass #WhiteHouse #RichardNixon #GeraldFord #ColinPowell #MilitaryHistory #AmericanHistory #Faith #CancerSurvivor #CancerJourney #LeukemiaSurvivor #InspirationalStories #Veterans #AmericanHeroes #GreatConversations #HistoryMatters Learn all about America's Storyteller on his website: https://www.ilikethatstory.com

What happens when a viral TikTok sensation shares the story behind the screen? In this heartfelt conversation, Jeff Gould sits down with Janet Stewart—better known online as "Yooper Janet"—whose frozen blue jeans videos, Minnesota humor, and authentic storytelling have earned her hundreds of thousands of followers and millions of likes. But this interview goes far beyond social media. Janet opens up about growing up in Sioux Falls, her father's devastating accident, years of alcoholism, family hardship, abuse she survived in her own life, and the remarkable redemption story that transformed her relationship with her dad during the final decade of his life. From viral internet fame to profound lessons about forgiveness, healing, faith, second chances, and personal transformation, Janet's story is a powerful reminder that the worst chapter of your life does not have to define the rest of your story. In this episode, you'll discover: • How a pair of frozen blue jeans turned Janet into a viral sensation • The surprising origin of "Yooper Janet" • Growing up with a father whose life changed after a tragic accident • The impact of addiction on families • A life-threatening medical crisis that unexpectedly led to redemption • Why Janet believes people can change—even later in life • Her journey through abuse, recovery, and starting over • Lessons learned from delivering her father's eulogy • Faith, forgiveness, and finding purpose in pain If you've ever struggled with family relationships, grief, addiction, regret, or the hope of reconciliation, this conversation will encourage you. CONNECT WITH JANET Instagram:https://www.instagram.com/yooperjanet/ TikTok:https://www.tiktok.com/@yooperjanet Facebook (Yooper Janet):https://www.facebook.com/@YooperJanet/ Facebook (Personal):https://www.facebook.com/JanetMarieSteward FEATURED MEDIA APPEARANCES Good Morning America:https://www.goodmorningamerica.com/news/video/ice-queen-tiktok-82262321 ABC News:https://abcnews.go.com/WNN/video/ice-queen-tiktok-82262321 The Weather Channel:https://weather.com/storms/winter/video/so-cold-they-froze-their-pants-off Yahoo Finance:https://finance.yahoo.com/news/minnesota-family-literally-freezes-pants-214044183.html KARE 11:https://www.kare11.com/amp/article/money/how-some-of-minnesotas-top-tiktokers-make-their-money/89-b50d2fcc-9166-4196-9e59-3d00caf5cb41 UNILAD Adventures:https://fb.watch/pUiSzfI_yS/?mibextid=v7YzmG UP Matters:https://youtu.be/bTypjpCf0Xo?si=Oud4tGpujq4L4laY TODAY Show:https://www.today.com/video/how-cold-is-it-see-spaghetti-jeans-egg-frozen-in-place-130687557848 #JeffGould #AmericasStoryteller #Faith #Redemption #SecondChances #YooperJanet #MinnesotaLife #PersonalTransformation #Family #Forgiveness #Inspiration #Storytelling Learn all about America's Storyteller on his website: https://www.ilikethatstory.com Buy Jeff's books, CD, and audio book: https://www.ilikethatstory.net/shop Get urgent one-on-one coaching with Jeff now: https://calendly.com/jeffjgould Connect with Jeff on social media: Linktree: https://linktr.ee/jeffgould LinkedIn: / jeff-gould-americas-storyteller Twitter/X: https://x.com/jeffgouldstory Instagram: / jeffgouldilikethatstory Facebook: / jeffgouldilikethatstory For booking, contact: Email: [email protected] Phone: (605) 215-6414 or https://www.ilikethatstory.net/contact Send business/sponsorship inquiries to [email protected] © Jeff Gould, America's Storyteller This video is not to be reproduced without prior authorization. The original YouTube video may be distributed & embedded, if required. Callers waive all rights to privacy on this public call in show. If you need private coaching, pay for and book a call at https://www.ilikethatstory.com

In this episode, Jeff Gould sits down with fourth-generation grocer and community leader RF Buche for a powerful conversation about small-town America, business, leadership, Native American culture, and what it truly means to serve people. From surviving rural retail competition and preserving local communities to honoring the legacy of family, faith, and hard work, RF shares the heart behind a business philosophy built on relationships — not just transactions. Topics include: • The history and legacy of GF Buche Company • What rural America is really facing today • Why small-town grocery stores matter • Leadership, customer service, and company culture • Native American communities and Lakota culture • Philanthropy through Team Buche Cares • Underdog scholarships and helping struggling families • The Robinson-Patman Act and modern retail competition • Family legacy, hardship, resilience, and purpose RF Buche is the President and CEO of GF Buche Company, a family-owned business founded in 1905 with locations across South Dakota, including Buche Foods, Gus Stop, Ace Hardware & Lumber, and Al’s Oasis. This is more than a business interview. It’s a conversation about people, purpose, and preserving the spirit of rural America. Subscribe for more long-form conversations with interesting people living meaningful stories. https://www.buchefoods.com/ https://teambuchecares.org/ https://alsoasissd.com/ #JeffGould #AmericasStoryteller #SouthDakota #SmallTownAmerica #RuralAmerica #Leadership #Entrepreneurship #NativeAmericanCulture #CustomerService #Community #Philanthropy #BusinessLeadership #Grocer #Lakota #familybusiness #RFBuche ____ Learn all about America's Storyteller on his website: https://www.ilikethatstory.com Buy Jeff's books, CD, and audio book: https://www.ilikethatstory.net/shop Get urgent one-on-one coaching with Jeff now: https://calendly.com/jeffjgould Connect with Jeff on social media: LinkedIn — jeff-gould-americas-storyteller Twitter/X — https://x.com/jeffgouldstory Instagram — jeffgouldilikethatstory Facebook — jeffgouldilikethatstory For booking, contact: Email: [email protected] Phone: (605) 215-6414 or https://www.ilikethatstory.net/contact Send business/sponsorship inquiries to [email protected] © Jeff Gould, America's Storyteller This video is not to be reproduced without prior authorization. The original YouTube video may be distributed & embedded, if required. Callers waive all rights to privacy on this public call in show. If you need private coaching, pay for and book a call at https://www.ilikethatstory.com

What do restaurant owners really think about customers? And what happens when a lifelong people-person—raised in the restaurant business, trained in psychology, and now leading tourism and community development—sits down for an honest conversation about modern life, parenting, hospitality, and America? In this episode of I Like That Story, Jeff Gould talks with Brittany Wagner, Tourism Director for Visit Yankton and a leader with Yankton Thrive in historic Yankton, South Dakota. Brittany’s organization has invited Jeff to bring his acclaimed America’s Story presentation to Yankton as part of the community’s celebration surrounding America’s 250th birthday—an especially meaningful event for one of the most historic communities in the Dakota Territory. Brittany shares her unique journey: * Growing up in her family’s restaurant from the age of three * Working more than a decade as a mental health therapist for youth and families * Owning and operating a restaurant during the COVID era * Transitioning into tourism, storytelling, and community building through Visit Yankton and Yankton Thrive Together, Jeff and Brittany dive into: * The hidden psychology of restaurants and tipping * Restaurant cleanliness secrets diners never notice * Parenting in the smartphone and social media era * Gentle parenting vs. traditional parenting * Mental health challenges facing young people today * Why family dinners still matter * Storytelling, history, and preserving family memories * The beauty and challenges of small-town life * Why Yankton and the Missouri River region still matter in America’s story The episode is funny, thoughtful, nostalgic, and surprisingly personal — blending restaurant stories, parenting insights, psychology, American history, and candid reflections about modern culture and human connection. Outside of work, Brittany and her husband Josh are raising four children while balancing the beautiful chaos of family life, youth sports, travel, hiking, and small-town living. Learn more about Yankton Thrive at:https://www.yanktonsd.com/ Explore Visit Yankton at:https://www.visityanktonsd.com/ 00:06 Introduction to Brittany Wagner and Yankton 01:34 Introduction to Brittany's Journey 03:25 Transitioning Careers: From Therapy to Tourism 09:16 The Restaurant Experience: Insights and Anecdotes 15:17 Challenges in the Restaurant Business 21:19 Family and Work-Life Balance 23:23 Nature vs. Nurture in Parenting 26:21 The Importance of Family Meals 30:17 Gentle Parenting: A Balancing Act 34:55 Mental Health Awareness in Youth 37:39 Navigating Technology and Parenting 45:29 Reflecting on America's 250th Birthday 47:31 Exploring Historical Movements 52:03 The Importance of Family Stories 54:21 The Art of Storytelling 57:24 Secrets of the Restaurant Industry 58:22 Navigating Age and Identity 01:12:17 Curiosity and Connection Learn all about America's Storyteller on his website: https://www.ilikethatstory.com Buy Jeff's books, CD, and audio book: https://www.ilikethatstory.net/shop Get urgent one-on-one coaching with Jeff now: https://calendly.com/jeffjgould Connect with Jeff on social media: LinkedIn — jeff-gould-americas-storyteller Twitter/X — https://x.com/jeffgouldstory Instagram — jeffgouldilikethatstory Facebook — jeffgouldilikethatstory For booking, contact: Email: [email protected] Phone: (605) 215-6414 or https://www.ilikethatstory.net/contact Send business/sponsorship inquiries to [email protected] © Jeff Gould, America's Storyteller This video is not to be reproduced without prior authorization. The original YouTube video may be distributed & embedded, if required. Callers waive all rights to privacy on this public call in show. If you need private coaching, pay for and book a call at https://www.ilikethatstory.com

What happens when a man walks through addiction, trauma, broken relationships, and a near-death experience—and comes out the other side with clarity, faith, and purpose? In this long-form conversation, Jeff Gould sits down with longtime friend and broadcaster Bill Palanuk for one of the most honest and revealing discussions you’ll hear. This is not a surface-level interview. It’s a deep, unfiltered conversation about the realities of addiction, the weight of personal history, and the difficult but powerful process of rebuilding a life from the ground up. Bill’s story spans decades. From his early years in radio, living the fast-paced “on-air personality” lifestyle, to quietly battling nicotine addiction, alcohol dependency, and internal struggles that few people ever saw. He opens up about what it took to finally say enough—walking away from smoking, chewing tobacco, and drinking, not through perfection, but through a moment of truth that forced him to confront who he had become. But that was only the beginning. Shortly after making those changes, Bill suffered a stroke—an event that stripped away his ability to speak, process language, and function normally. What followed was not just physical recovery, but a profound internal shift. During that experience, Bill describes a level of peace and calm that fundamentally changed how he views life, death, and everything in between. As doctors searched for answers, they uncovered something even more shocking: a hole in his heart that had been there since birth. A condition that, in many ways, explained a lifetime of symptoms and struggles. The procedure to repair it, the complications that followed, and the long road back add another layer to an already extraordinary story. Throughout this conversation, Bill also speaks candidly about PTSD, family trauma, and the long-term effects of growing up in an environment shaped by addiction. He shares how those experiences influenced his behavior, his identity, and the way he navigated the world for years. This is also a conversation about transformation. Bill talks about sobriety—not just as the absence of alcohol, but as a way of thinking, living, and processing life differently. He breaks down the daily practices that keep him grounded: gratitude, faith, discipline, and connection. He shares the principles he now lives by—God, love, forgiveness, gratitude, serenity, courage, and wisdom—and how those guide his decisions today. There are also moments of reflection on friendship, storytelling, and the lost art of truly listening. Jeff and Bill revisit their early days in broadcasting, the discipline required in radio, and the difference between interviews and real conversations. This episode is not rushed. It takes its time. And it rewards you for staying with it. If you’ve ever struggled with addiction, faced a health scare, questioned your path, or wondered if it’s too late to change—this story will meet you where you are. Subscribe for more long-form conversations that go beyond the surface and explore what really shapes a life. New episodes released every Thursday. #BillPalanuk #JeffGould #americasstoryteller #Storytelling #AddictionRecovery #SobrietyJourney #StrokeSurvivor #NearDeathExperience #PersonalTransformation #FaithJourney #Resilience #LifeLessons #SelfImprovement #MentalHealthAwareness #PTSDRecovery #TraumaHealing #RecoveryStory #OvercomingAdversity #GrowthMindset #Inspiration #Motivation #LifeAfterAddiction #SpiritualGrowth #AuthenticConversations #PodcastLife #LongFormContent #HumanExperience #RebuildingLife #SecondChances #PurposeDrivenLife #DeepConversations ____ Learn all about America's Storyteller on his website: https://www.ilikethatstory.com Buy Jeff's books, CD, and audio book: https://www.ilikethatstory.net/shop Get urgent one-on-one coaching with Jeff now: https://calendly.com/jeffjgould Connect with Jeff on social media: LinkedIn — jeff-gould-americas-storyteller Twitter/X — https://x.com/jeffgouldstory Instagram — jeffgouldilikethatstory Facebook — jeffgouldilikethatstory For booking, contact: Email: [email protected] Phone: (605) 215-6414 or https://www.ilikethatstory.net/contact Send business/sponsorship inquiries to [email protected] © Jeff Gould, America's Storyteller This video is not to be reproduced without prior authorization. The original YouTube video may be distributed & embedded, if required. Callers waive all rights to privacy on this public call in show. If you need private coaching, pay for and book a call at https://www.ilikethatstory.com

What happens when childhood tragedy shapes an entire life? In this moving conversation, Jeff Gould (“America’s Storyteller”) interviews author Mary Grace Johnson about her new faith-based children’s book, And the Sun Came Up: A True Story of Grief and Hope. Get Mary's book on Amazon: https://a.co/d/0cmInoOq Mary shares the heartbreaking story of losing her father in a farming accident at just eight years old, and how grief, faith, family, and community shaped her life afterward. She also discusses anxiety, healing, motherhood, and the emotional journey of turning personal tragedy into a story that can help children and families facing loss today. Mary Grace Johnson is a published author with hope*books and a former English teacher and librarian. She writes inspirational stories and blogs that encourage people through difficult seasons while pointing them toward the love and hope found in Jesus Christ. Before writing And the Sun Came Up and its companion journal, she contributed to Hope for the Holidays and A Year of Hope Devotional. She has also written for Jennifer Roland and Twyla Franz blogs and contributed to a writing book by Mackenzie Ryan Walters. The book is written for ages 4+ and is available in hardcover and paperback through Amazon, Barnes & Noble, Walmart, Books-a-Million, HopeBooks Publishing, and Bookshop.org. Mary lives in South Dakota with her husband and enjoys reading, writing, and time with her children and grandchildren. Website:https://marygracejohnsonauthor.com Substack:https://marygracejohnson.substack.com/ Instagram:https://www.instagram.com/marygracejo... Facebook:https://www.facebook.com/mgcjsd LinkedIn:https://www.linkedin.com/in/mary-grac... If this interview encouraged you, please like, comment, and subscribe for more inspiring stories. #JeffGould #AmericasStoryteller #MaryGraceJohnson #Faith #Hope #Grief #ChildrensBooks #AuthorInterview #ChristianBooks ____ Learn all about America's Storyteller on his website: https://www.ilikethatstory.com

The $125,000 a year healthcare cliff and what to do about it. This interview with Jeff Gould’s Healthcare Czar, Thomas Asfeldt, is one you cannot afford to miss. In this episode of I Like That Story, Jeff sits down with healthcare strategist and interim executive Thomas Asfeldt—and what unfolds is one of the most eye-opening conversations we’ve had yet. Thomas has spent decades inside healthcare systems across the country, brought in to lead, fix, and improve organizations at every level. From ICU floors to national cancer initiatives, he’s seen how the system actually works—and where it breaks. And he doesn’t hold back. 💥 This conversation goes far beyond theory. It’s practical, real, and in many cases… shocking. Inside this episode, you’ll discover: * Why the U.S. healthcare system may only be a “C- or D” despite spending more than any country in the world * The hidden incentives that quietly drive treatment decisions * Why your insurance might actually cost you MORE than paying cash * How prescription drug pricing really works (and who’s taking the biggest cut) * A simple question you can ask that could save you thousands on medical care * The critical role of personal responsibility—and how small changes compound into life-changing outcomes * Why prevention, not treatment, is the real missing piece in modern healthcare You’ll also hear powerful personal stories—from cancer battles to life-saving moments—that reveal the human side of a very complex system. And yes… somehow, it all begins with Yoda. If you want to take control of your health, your money, and your decisions inside the healthcare system—this is a conversation you can’t afford to miss. Thomas Asfeldt is a healthcare leader, interim executive, and mentor with decades of experience across nursing, oncology, and life sciences. He’s led cancer centers, worked on federal research initiatives, and advises organizations nationwide on improving outcomes while lowering costs. At his core, Thomas is driven by service—helping individuals, leaders, and systems perform at their highest level for the benefit of others. 🔗 Connect with Thomas:LinkedIn: linkedin.com/thomasasfeldt 🎯 Work with Thomas: * Interim senior leadership (onsite or remote) * Leadership training for emerging and senior leaders * Accountability & performance coaching * Healthcare cost optimization strategies for employers 🙏 His message is simple: pursue service, take ownership, and live with purpose. 👍 Like, subscribe, and drop your questions in the comments—we may bring Thomas back for a follow-up episode. #JeffGould #ThomasAsfeldt #ILikeThatStory #Healthcare #HealthcareCosts #MedicalSystem #HealthInsurance #PersonalFinance #HealthTips #PreventiveCare #Leadership #Accountability #Entrepreneurship #PodcastInterview #HealthReform #MedicalIndustry #CostOfHealthcare ____ Learn all about America's Storyteller on his website: https://www.ilikethatstory.com Buy Jeff's books, CD, and audio book: https://www.ilikethatstory.net/shop Get urgent one-on-one coaching with Jeff now: https://calendly.com/jeffjgould Connect with Jeff on social media: LinkedIn — jeff-gould-americas-storyteller Twitter/X — https://x.com/jeffgouldstory Instagram — jeffgouldilikethatstory Facebook — jeffgouldilikethatstory For booking, contact: Email: [email protected] Phone: (605) 215-6414 or https://www.ilikethatstory.net/contact Send business/sponsorship inquiries to [email protected] © Jeff Gould, America's Storyteller This video is not to be reproduced without prior authorization. The original YouTube video may be distributed & embedded, if required. Callers waive all rights to privacy on this public call in show. If you need private coaching, pay for and book a call at https://www.ilikethatstory.com