Advertise on podcast: Can't Stop the Growth

Heather Hitchcock went from a top-150 MLM income earner making $30,000 a month, to a single mom on government assistance, to the founder of Royal Roofing in Houston, Texas. In this episode of Can’t Stop the Growth, Chad Peterman sits down with Heather to unpack one of the most remarkable comeback stories in home services, and the exact marketing, recruiting, and culture moves she used to scale a roofing company fast with almost no ad spend. Want to grow your home service business? Book a call with my team here: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Whether you’re in roofing, HVAC, plumbing, or any home service business, this one is packed with lessons on grit, marketing on a budget, and building a company that lasts. Find Heather: Royal Roofing of Texas (royalroofingoftexas.com), https://heatherhitchcock.com/ , and @HeatherHitchcock on Facebook and Instagram. Drop a comment with your biggest takeaway, and subscribe for more conversations on growing a home service business. Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

If you can’t find good technicians, can’t keep the ones you have, or you’ve ever cut training first when things got tight, this video is for you. Most owners treat training like an expense. Chad Peterman makes the opposite case: the most profitable room in his entire company doesn’t have a single customer in it. It’s where they train. Peterman Brothers grew from roughly $5 million to over $100 million with more than 500 employees, and one of the biggest reasons is a training program that takes people who have never touched the trade and turns them into technicians customers trust. Want to grow your home service business? Book a call with my team here: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Training isn’t the cost you cut when things get tight. It’s the investment that keeps things from getting tight in the first place. Drop a comment with what you’d train your team on first if you started this week, and subscribe for more on growing a home services business. Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

If you’re starting a home services business or you’re early in one and can’t tell what actually matters from what just feels like it matters, this is the video for you. Chad Peterman, CEO of Peterman Brothers, grew the company from roughly $5 million to over $100 million in 15 years. Here he breaks down exactly what he’d do differently if he started over today, the few things he’d obsess over from day one, and the things he’d stop wasting time on immediately. Want to grow your home service business? Book a call with my team here: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ The 5 things to focus on: a recognizable brand, recurring revenue, real cost-based pricing, closely tracked numbers, and a business built to run without you. Drop a comment with which one you’d start on this week, and subscribe for more on growing a home services business. Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

We've all talked enough about KPIs, dashboards, and process. But the part almost no one in home services trains is the one that decides whether your people can actually execute under pressure: their mindset. In this episode, Chad Peterman sits down with mental performance coach Collin Henderson, former college athlete, author of The Oz Method, and the mind behind UCLA women's basketball's "Mind Gym," to break down how to train the mental side of performance for owners, leaders, and technicians alike. Collin opens up about the on-field panic attack that changed his life, why psychology beats strategy every time, and the exact daily tools that took him (and the people he coaches) from stuck to elite.If your techs are running four or five calls a day, carrying a bad interaction into the next home, or if you as the owner can't shake a rough month, this is the conversation that gives you the tools to reset, refocus, and perform when it counts. Get Collin's book The Oz Method on Amazon, Audible, or Spotify, and follow his work at https://www.thecollinhenderson.com/ Connect with Chad and the team: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

You had a record month. The trucks were busy, the jobs closed, the P&L looked great, and you still stared at payroll wondering how you'd cover it. That feeling isn't a sign your business is failing. It's often a sign it's growing, and that's exactly what makes it dangerous. In this episode, Chad Peterman, CEO of Peterman Brothers, breaks down the single thing that actually kills home service companies: not profit, not revenue, but cash. Drawing on the hard-learned lessons of scaling from $5 million to over $100 million, including the 2024 rebuild after aggressive post-COVID growth, Chad explains why profitable, busy companies go under while looking healthy from the outside, and how to build a cash position that lets you grow without the constant pressure of wondering if the account can keep up. If you run an HVAC, plumbing, or electrical business, this is the financial conversation that keeps strong companies from quietly going under with a full pipeline. Want to connect with me and my team? Schedule a call: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

You had a month where the trucks were running, the team was slammed, and the bank account still didn't look right at the end of it. There's a cost sitting inside your operation most owners never isolate, because it shows up as a job you did twice and got paid for once. I'm Chad Peterman, CEO of Peterman Brothers, and in this episode I break down why callbacks are one of the most expensive events in a home services business, and exactly how we cut ours down. Measure your actual callback rate this week. You'll probably be surprised. If you want to connect with me and my team, click this link to schedule a call: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

Most people get promoted into leadership and think the title comes with power. Noel Massie spent 42 years at UPS, retiring as VP of US Operations, and learned the opposite: the title comes with responsibility, and leadership is the ability to influence behavior without coercion. In this episode of Can't Stop the Growth, Chad Peterman sits down with Noel to unpack the frameworks he used to promote thousands of frontline leaders and coach even more. Get Noel's book "Congrats! You've Been Promoted" on Amazon, Barnes & Noble, or through Simon & Schuster. Learn more or book him to speak at https://noelmassie.com/ If you want to connect with Chad and his team, click the link here to book a call: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/ The People Forward Network - https://peopleforwardnetwork.com/

If you've ever set a price based on what you'd personally pay, what the competitor down the street charges, or a number that just felt right, this one's for you. None of those methods have anything to do with whether your business actually makes money, and that gap is exactly where your margin goes to die. I'm Chad Peterman, CEO of Peterman Brothers, and this is the pricing mistake I made for years before I finally fixed it. The number that feels scary to you almost never scares your customer the way you think it will. Charge what it actually costs to do the job well. If you want to connect further with me and my team, click the link to schedule a call: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/ The People Forward Network - https://peopleforwardnetwork.com/

You have hundreds of unsold estimates sitting in your CRM right now, and almost none of that money is actually gone. I'm Chad Peterman, CEO of Peterman Brothers, and in this video I break down the exact system we use to turn dead estimates into recovered revenue at almost no cost. If you want to connect further with me and my team, click the link to book a call: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/ The People Forward Network - https://peopleforwardnetwork.com/

If you've got the gas pedal down right now, adding trucks, adding people, chasing every lead you can get, this one's for you. Not to slow you down. To make sure what you're building can actually hold what you're putting on top of it.I'm Chad Peterman, CEO of Peterman Brothers. We're a 9-figure home services company, and I nearly broke it getting here. Not through bad decisions in isolation, through good decisions made at the wrong speed, on a foundation that wasn't ready for what we were putting on it. Between 2022 and 2023, we went from $50 million to over $90 million in 365 days. I learned what happens when growth outruns the operation underneath it, and I didn't know what I didn't know until it was already expensive. Growth doesn't kill companies. Growing faster than your cash, your systems, your culture, and your leadership can keep up does. And it happens quietly, while the top line still looks great from the outside. Which of the four, cash, systems, culture, or leadership, is the one you need to shore up before your next growth push? Drop it in the comments. Want to connect with me and my team? Schedule a call: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Subscribe to Can't Stop the Growth for more on scaling a home service business. Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/ The People Forward Network - https://peopleforwardnetwork.com/

A live leak. A holiday weekend. And a decision that led Paul to call a competitor instead of his own longtime plumber. I'm Chad Peterman, CEO of Peterman Brothers, and Paul Redman, President of Contractor Commerce, is back for round two. Last time, we talked about putting pricing online. This time, the conversation goes further: how AI is already rewriting how homeowners search for, price, and buy home services, and what happens to the contractors who aren't ready for it. The theme underneath all of it: customers want to shop. They always have. The tools just got faster. Fighting that instinct costs you the lead. Meeting it earns you the trust. Where do you land on giving pricing over the phone? Drop it in the comments. Connect with Paul and Contractor Commerce: https://www.contractorcommerce.com/ Want to connect with me and my team? Schedule a call: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Subscribe to Can't Stop the Growth for more on scaling a home service business.Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/ The People Forward Network - https://peopleforwardnetwork.com/

If your techs are walking into homes, quoting one price, and hoping for a yes, that's not bad technical work. It's a customer service gap. And it's capping your average ticket every single time. I'm Chad Peterman, CEO of Peterman Brothers. We've trained technicians across HVAC, plumbing, and electrical to raise their average ticket and their customer satisfaction scores at the same time. Those two things aren't in conflict when the framework is built right. We track options per call as a KPI, and the techs who offer the most options are consistently the ones generating the most revenue. Raising your ticket by solving more of the customer's problem is honest. Raising it by adding options they don't need and hoping they don't notice isn't, and the difference shows up in your reviews and repeat customer rate even when it doesn't show up on this month's invoice. A customer who trusts you doesn't need to be sold to. They need to be informed. Build the framework that informs them, and the ticket takes care of itself. How many options are your techs presenting on a typical job right now? Drop the number in the comments. Want to connect with me and my team? Schedule a call: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Subscribe to Can't Stop the Growth for more on scaling a home service business.Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/ The People Forward Network - https://peopleforwardnetwork.com/

If you're spending money every month on new leads while customers you already paid to acquire are quietly slipping away, this one's for you. I'm Chad Peterman, CEO of Peterman Brothers. We've grown this company from roughly $5 million to over $100 million across 15 years, and the single most important thing I've learned in that stretch is this: the cheapest customer you'll ever acquire is the one you already have. The most expensive mistake is not knowing how many of them you're quietly losing. New sales can hide a serious retention problem for years. A business that leaks customers runs twice as hard just to stay flat. The one that keeps them builds something that compounds. What's your current repeat customer rate? Most owners don't know it. Drop it in the comments, that's the first thing to change. Want to connect with me and my team? Schedule a call: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Subscribe to Can't Stop the Growth for more on scaling a home service business. Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/ The People Forward Network - https://peopleforwardnetwork.com/

If your service is great and your review count is thin, stale, or both, this one's for you. You're losing jobs to competitors who aren't better than you. They just look better in the places homeowners go to make decisions. I'm Chad Peterman, CEO of Peterman Brothers. We generate over 800 reviews a month, not because every job goes perfectly, but because we built a system that consistently gets happy customers to actually leave one. It's not luck and it's not chasing. It's a process, and once it's running, it runs on its own. Your review count and recency are your first impression in most of the decisions coming your way. They're also completely within your control. Build the system, ask at the right moment, make it one step, and answer every negative one with ownership. Then let it run. How many reviews did you generate last month? Drop the number in the comments. It tells you a lot about whether your system is actually working. Want to connect with me and my team? Schedule a call: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Subscribe to Can't Stop the Growth for more on scaling a home service business. Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/ The People Forward Network - https://peopleforwardnetwork.com/

If you can't remember the last time you personally talked to an unhappy customer, this one's for you. I'm Chad Peterman, CEO of Peterman Brothers. We run over 500 calls a day with more than 500 employees across multiple markets, and I still get on the phone with disgruntled customers myself. Not because I have to. Because of what those calls tell me that no report ever will. The day you're too big to hear an angry customer is the day you stop knowing what's really happening in your business. Your dashboard shows you what you built it to show you. An angry customer shows you what's actually going on. Most owners treat complaints as problems to resolve. I treat them as the most honest feedback I'll ever get. The customer who complains is doing you a favor. The one who quietly stops referring you is the expensive one.All feedback is good feedback. Even the kind that ruins your Tuesday morning. When's the last time you personally talked to an unhappy customer, and what did you learn? Drop it in the comments. Want to connect with me and my team? Schedule a call: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Subscribe to Can't Stop the Growth for more on scaling a home service business. Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/ The People Forward Network - https://peopleforwardnetwork.com/