Advertise on podcast: My Practice My Business: The Clinical Business of Dentistry
Rating
4.8from
This podcast has
203 episodes
Language
EnglishPublisher
Robert Thorup, DDSExplicit
No
Date created
2019/02/18
Latest episode
2026/10/12
Average duration
31 min.
Release period
12 days
Description
Welcome to The My Practice My Business Dental Podcast. I'm Dr. Rob Thorup, Clinical Director at MPMB. In our podcast shows we help dentists profit and thrive with excerpts from The Clinical Business of Dentistry Training here at MPMB.This podcast is dedicated to helping dentists and their teams reclaim forgotten profitability in dentistry, and to learn business skills specifically designed for dental practices. We look forward to your subscription, and we hope you let your colleagues know about our podcast. For more information on our GUARANTEED training, please visit us at www.mypracticemybusiness.com and surf our website pages. Our mission statement is simple: We increase the monthly net revenue of dental practices with our key methods, tools, and training utilizing every day, need-based dentistry, even with PPO plans. And we teach you how to do it ethically, legally, and morally, adhering to contracts and state laws, so you can be paid fairly for the services you provide.
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Check latest episodes from My Practice My Business: The Clinical Business of Dentistry podcast
Fee For Service Pundits
2026/10/12
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This episode challenges the advice that dentists should solve low PPO reimbursement by dropping plans. It argues that a reimbursement number by itself does not establish profitability, that Utah dentists have legal and contractual tools many practices do not use, and that plan participation should be decided with procedure-level financial data rather than ideology. The episode is deliberately forceful, but it distinguishes verified law, business analysis, and firsthand claims.
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Dental Loss Ratio: I Told You So. Now We Have the Numbers.
2026/08/31
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I told you so.
I've said for years that Dental Loss Ratio laws were not going to solve the fundamental problem dentists have with dental insurance.
They're not going to magically increase your contracted reimbursement.
They're not going to stop downcoding.
They're not going to stop bundling.
They're not going to stop insurers from denying legitimate claims.
They're not going to eliminate non-covered-service restrictions.
They're not going to fix lousy fee schedules.
They're not going to stop insurers from manipulating plan design.
And they're certainly not going to make your hygienist, assistant, supplies, lab bill, rent, equipment, or payroll cheaper.
DLR regulates how an insurance company accounts for and ultimately uses premium dollars.
That's not the same thing as fixing dentistry.
And now Massachusetts is giving us a real-world example.
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Gingivitis, Periodontitis, and the Hygienist Thought Leadership
2026/08/24
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Gingivitis and Periodontitis continues to be two dental conditions that are often under-diagnosed and under-treated. Why? Too many dental offices treat their patients to perceived dental insurance plan limitations, hygienists are not given the support they need to care for these patients, and antiquated protocols continue to be the norm.
We can and must do better.
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When the Dental Board Gets Coding Wrong: Ethics, Coverage, and Accountability
2026/08/13
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In Part 2, Tracy and Rob take a deeper look at the Arizona Dental Board’s handling of regional block anesthesia. They explore the difference between an improperly billed service and a legitimate service that an insurance plan simply does not cover. They also discuss dentists’ ethical responsibility to accurately report the care they provide, the protections intended by Arizona’s non-covered services law, and the dangerous precedent created when regulators misunderstand dental coding. Ultimately, this episode asks: Who holds a dental board accountable when the Board gets it wrong?
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The Arizona Dental Board Got It Wrong: The Regional Block Anesthesia Case
2026/08/10
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In Part 1, Tracy and Rob examine the Arizona State Board of Dental Examiners’ handling of a dentist’s billing for regional block anesthesia. They discuss the ADA ethical principle to “code for what you do,” why a procedure being excluded from most dental plans does not make the code improper, and how Arizona’s non-covered services law may apply. They also address a troubling question: How did this matter progress when the Board reportedly did not initially recognize that regional block anesthesia had its own dental code?
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The Sentence That Cost Dentistry a Fortune
2026/08/03
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Have you ever stopped to think about how much damage a single sentence can do?
Not an entire law.
Not an insurance contract.
Not even a court decision.
Just...
one sentence.
A sentence so small that most dentists have probably read past it for decades without giving it a second thought.
Yet that one sentence has quietly shaped reimbursement, influenced insurance company behavior, altered clinical documentation, and, in our opinion, cost dentists across America hundreds of millions of dollars.
"Local anesthesia is usually considered part of..."
That sentence has appeared throughout the CDT Code for years.
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The Unwritten Rules That Never Existed
2026/07/27
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Today I want to talk about something that has probably cost the average dental practice more money than almost anything else...
Not fee schedules.
Not inflation.
Not staffing shortages.
Not even dental insurance.
I'm talking about the unwritten rules that never actually existed.
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The Dental Operatory Fallacy
2026/07/13
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"When a dentist invests millions of dollars into a practice, who should that office be designed for?"
The patient?
The clinical team?
Or the dental equipment sales quota?
For decades, the industry has answered this question the same way, and most dentists have never stopped to question it.
The greatest dental offices are not remembered because they had the most operatories.
They are remembered because patients felt cared for from the moment they walked through the door.
Perhaps it is time we stopped asking how many operatories can fit into a building...
...and started asking how many extraordinary patient experiences can be created inside it.
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If You Don’t Run the Dental Business, You Don’t Know the Dental Business
2026/06/29
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You may know dentistry.
You may be clinically excellent.
You may care deeply about your patients.
But if you are not running the business—with intention, clarity, and authority—then you are operating in a system you don’t fully control.
And in today’s environment, that lack of control is exactly what’s putting practices at risk.
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The “Crowdsourcing” Patient
2026/06/15
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Increase clarity, confidence, and connection before the patient leaves your office, and the need to crowdsource disappears.
You won’t completely eliminate this behavior, but you can dramatically reduce it by controlling when, how, and why patients feel the need to “shop” your treatment plan.
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Gatekeepers: The Hidden Power in Your Dental Office
2026/06/01
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I want you to ask:
Who’s making these decisions in my office to “hang up” on effective training opportunities?
What power do they hold?
And what opportunities are we missing?
One of the most surprising things we encounter is when dental offices hang up on our team before hearing a single sentence about the training. Think about that for a moment. Here is a training program specifically designed to help dentists and their teams understand laws that directly impact their profitability, patient communications, and insurance interactions, and some offices choose to end the conversation before learning what is being offered. This was a free training opportunity sponsored by the UDA, and taught by those writing and passing dental insurance reform legislation, meaning Tracy and I at MPMB.
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Dental Business Cancer
2026/05/18
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Organized dentistry has a choice:
-Either listen to your remaining members and tackle insurance reform, or
-Continue with platitudes over principles
Every ADA administration, every ADA leader, every state dental association has said the same thing over and over again, “you signed a contract, there’s nothing that organized dentistry can do for you.” This statement has been a false narrative for as long as I’ve been in practice, and it’s why Tracy and I finally said, “enough is enough.” It’s why the two of us have lobbied, written dental insurance reform bills, and got them passed into law. It’s why Utah leads the nation with dental insurance reform. Yet, the ADA has remained silent on what Utah has done, or more specifically, what Tracy and I have done for dentistry here in Utah, and in other states.
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The Guilty Dentist
2026/05/11
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I had so many titles for this podcast. But, I think you'll get the point...
“The Dentist Who Feels Guilty Charging Patients… And Why It’s Destroying Their Practice”“Why ‘Being Nice’ Is Costing You Hundreds of Thousands in Your Dental Practice”“The Hidden Reason Some Dentists Struggle Financially (It’s Not Insurance)”
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Good Ole’ Boy Leadership in Dental Associations Are Harming Dentists
2026/05/04
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The dental profession is facing a quiet but growing crisis, one that many practicing dentists feel every day but few leaders are addressing effectively.
At the heart of the issue is a disconnect between current economic realities and the leadership guiding the profession.
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CDT Code Change Requests and the Unimaginable
2026/04/27
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Today we talk about the code changes we requested for the CDT Code Book, and what we requested to be removed in the CDT Code Book. What followed was not what we thought would happen.
The individual who placed the anesthetic verbiage at the head of each category admitted he should have never placed it there, and why the ADA coding department shelved it to next year.
Are they worried about the fallout?
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Podcast reviews
Read My Practice My Business: The Clinical Business of Dentistry podcast reviews
Willyboy12345654321 2022/04/01
Wish I would have implemented 18yrs ag
I listened and doubted for years until I finally took the MPMB course in Utah. I wish I would have done it years ago. Rob and Tracy are true Dental ...
KO rdh 2020/08/28
Great information!
Dr. Rob Thorup is so great at simplifying the business of dentistry and explaining how to make your practice better and more profitable!
Jaclyn_j 2020/08/28
Great tips on building your practice production!
I absolutely love the tips and suggestions they give to help your practice to thrive! Since implementing this in our practice 8 months ago, we have be...
Tricia W Gunnerson 2020/08/28
Awesome podcasts!
Dr. Rob always has timely, pertinent and usable content! Thank you for all you are doing for the dental field!
Janela08 2020/08/25
Great podcasts
These podcasts have great information to learn how to make our practice succeed more! Everyone should listen to them if you want to grow! I love my pr...
breboll 2020/07/08
The best thing for any dental office
Dr. Rob and his team do so well informing doctors and their staff on things that they are missing that should be patient choices and so on, in my 10+ ...
WolvesAJhowl77 2020/06/26
Awesome practice info
We have been a client for 6 months and have really seen improvements in both bottom line numbers but also my team moral has skyrocketed! Keep it up Dr...
Jennnnnnna14 2019/06/17
Very informative!
Great podcast! Anyone who works in dentistry should listen to this. So much great information and Dr. Rob is fun to listen to!
DannySentMe 2019/02/21
Every Dentist and their team should subscribe, listen and implement!
Seriously, if you’re in dental, you NEED this podcast. The value and wisdom that Dr. Rob and his team teach is not just theory, it is practical applic...
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