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When was the last time you checked whether ChatGPT or Claude would actually recommend your beauty business?   Katie sits down with Dawn Kubicek, founder of Dubai-based agency Leaders in Digital, to talk AI visibility, what it actually is, why it matters more than your usual social media strategy, and the quick, practical steps you can take today to make sure AI platforms understand and rank your business.   IN THIS EPISODE •       Why AI visibility is now the core of every marketing strategy •       What an AI agent actually is, in plain English •       Whether AI is really coming for your job •       Why your website is still essential in an AI-first world •       The simple copy tweaks that help AI bots understand your content •       Why content depth beats posting more content •       The non-negotiable tools for tracking your AI ranking   Dawn is offering Katie's audience a free AI visibility audit, details here: Apply for mastermind here Get your FREE trial for Salon Success Manager here

Katie Godfrey has built multiple successful businesses over 18+ years, but she never realised she was following the same framework every single time, until another coach asked her a simple question: "what's your method?"   In this solo episode, she breaks down her Clockwork framework: the six pillars, mindset, visibility, marketing & sales, money, team & leadership, and systems & operations - that decide whether a business becomes sustainable or stays stuck.   Score yourself as you listen. Which pillars are you strong on? Which ones have you been avoiding?   IN THIS EPISODE •       Why a strong mindset determines whether you survive the hard years in business •       Why being brilliant at what you do is pointless if nobody can see you •       The real difference between marketing and sales •       Why "I've got no money left at the end of the month" always traces back to one thing •       The boundaries lesson Katie learned the hard way with a difficult client •       Why systems are what actually make a business sellable   Ready to build a business that runs without you? Join a KG Mastermind here Get Your Free Trial For Salon Success Manager app here

Are you accidentally leaving money on the table by hiding behind your business brand?   This week I'm joined by personal branding expert Kelly Lundberg - author, TEDx speaker, and the woman who launched the Middle East's first personal styling agency back in 2005 before pivoting to become one of the most sought-after personal brand coaches in the region.   We get into everything: why your personal brand sits at the TOP of every business you'll ever run, how storytelling is your most powerful (and most underused) sales tool, and the exact steps to start getting visible even when you're terrified of being judged.   Kelly also shares her brilliant story bank method, her values cards exercise, and why she took a pink elephant called Shakira on safari. Expect a lot of laughs, a lot of lightbulb moments, and more than a few nudges to get out of your comfort zone.   Key Takeaways: •       Your personal brand is the marketing - your business is the invoicing •       Confidence comes last. Courage comes first. •       Start a story bank today - write down one thing that happens every day •       Do a visibility audit before you try to grow anything •       Own your domain name. Your name. Right now. Check out Kelly HERE Download the Salon Success Manager HERE Come to one of my retreats HERE

Angela McKillop built a home improvements business to £5 million, watched it collapse after a single client took 80% of her revenue, then spent two years too scared to leave the house. Now she's a sales and marketing strategist helping businesses scale to six and seven figures, and she charges £10,000 a month to do it. In this episode, we go deep on mindset, sales, social media consistency, and why most entrepreneurs are their own biggest obstacle. This is one of those conversations you'll want to listen to twice. We cover: •       Losing a 10-year business and the identity crisis that followed •       The victim mindset, and how to get out of it •       Why the basics of marketing are what most people miss •       Posting every day for 3 years: what it's done for her business •       The soft selling framework that removes pressure and still converts •       How she went from £197/month to £10K/month - the right way •       Building passive income alongside high-ticket offers Find Angela on Instagram HERE Follow Katie: @katiegodfrey_kg | katiegodfrey.com Download the Salon Success Manager HERE Join one of our retreats HERE

Are you using AI in your business, or are you already getting left behind? In this solo episode, Katie Godfrey cuts straight to it. AI isn't coming, it's already here, and the beauty and wellness business owners who embrace it now are the ones who are going to win. Katie shares the exact tools she's using to save hours every week, repurpose content at scale, and build a business that runs more efficiently without a bigger team.   You'll hear about AI agents for salons and clinics, how to make ChatGPT and Claude sound like YOU, and why your personal brand is the one thing AI will never be able to replace.   In this episode: • The AI agent technology transforming salon phone-answering and appointment booking • Why generic AI content is switching people off, and how to fix it • Katie's full content repurposing workflow from a single podcast transcript • The tools she actually uses day-to-day (Claude, Captions, OpusClip, Higgsfield) • KG AI Mentor - now inside the Salon Success Manager app Find out more about our retreats HERE Get your FREE Trial on the Salon Success Manager HERE Sign up for FREE Demo of AI Agents HERE

Thinking about launching your own product? This episode is your must-listen before you spend a single penny. Katie Godfrey sits down with Chloe Mac, the woman behind some of the biggest beauty brands you own but have no idea about, to talk all things product development. From the costly mistakes brands make before launch, to legal compliance, influencer strategy and why slowing down will actually make you more money. In this episode: The most common (and expensive) mistakes product brands makeWhite label vs. bespoke formulation, what's right for your businessWhy your launch strategy matters as much as the product itselfThe compliance and insurance issues that are shutting businesses down right nowFind Chloe on Instagram: @chloemaccosmetics Join one of Katie's business retreats here! Enroll to the Salon Management Programme here!

Check out more about our retreats here! Check out more about our salon management programme here! If you've ever thought multiple income streams means starting a whole new business, this episode is going to stop you in your tracks. I'm joined by HR futurist and TEDx speaker Michelle Raymond, who breaks down exactly how beauty pros, coaches, and service providers can land corporate contracts, and why it pays better than almost anything else you're doing right now. We cover: • Why corporate clients are easier to keep than individual ones • How to use your warm network to get in the door fast • The LinkedIn strategy that gets corporates sliding into your DMs • Why visibility without credibility is just noise Find Michelle on Instagram @MichelleRaymondInspires and on LinkedIn. Hit subscribe on this podcast and leave us a review, it means the world!

You can have the best business, the best product, the best services, but if nobody knows you exist, none of it matters. This episode is Katie's top tips on visibility, and it's one you'll want to take notes on. What you'll learn: The 6 visibility strategies Katie uses in her own business (and teaches her mastermind clients)Why consistency is the single biggest lever you can pull right nowHow PR helped Katie build her brand at 19, and again when she moved to DubaiWhy being visible now creates clients later, even when it feels like nothing is workingKatie also shares her 30-day visibility challenge, tune in to find out what your task is. Follow the show so you never miss an episode Want accountability? Join Katie's free WhatsApp community here https://chat.whatsapp.com/Fz0Mz5JIAXm45N17XEwG09?mode=gi_t Get access to the Salon Managements Course Here: https://katiegodfrey.thrivecart.com/the-salon-manager-programme/

Instagram live with Katie's client, Ashleigh. Who owns SkalpD. In January, at Katie's surprise mastermind awards, Ashleigh took home the title of Business Woman of the Year. In this conversation, they unpack exactly how she got there, and what's possible when you stop trading time for money.   IN THIS EPISODE •       Why Ashleigh specialised in hair loss and how it became her biggest competitive advantage •       How she transitioned from one-to-one clients to building an online training course business •       What it actually took to create a worldwide team of educators •       How she now has students enrolling from around the world without her physically being in a room •       The moment she realised 'making money in your sleep' is genuinely real, and the system behind it •       How she built her own mastermind and community to support others in the hair loss industry •       Winning Business Woman of the Year at the KG Mastermind Awards and what that meant to her •       How the mastermind gave her the confidence, clarity and strategy to step into CEO mode •       What flexibility around family really looks like when the business works for you   Apply for the mastermind HERE

If sales makes you feel awkward, pushy or uncomfortable, this episode is going to change the way you think about it. In this episode, I’m joined by Karmin Habibi, sales expert and founder of the Savvy Closer Method, for a really powerful conversation about sales, confidence, objections, integrity and what it actually takes to grow a business. We talk about why so many business owners struggle with selling, how to stop fearing rejection, and why sales is really about serving people, not pushing them. She also shares her incredible journey from working in sales across different industries to building her business in Dubai, and how sales helped her rebuild her confidence and step back into her power. Why sales is about serving, not manipulatingThe mindset shift every business owner needsWhy confidence comes from actionThe 3 types of people in business: the seeker, the dabbler and the savvy closerHow to handle objections like “I need to think about it” or “I can’t afford it”Why follow-up matters so much in businessHow to sell without sounding pushy or fakeWhy integrity and honesty matter more than everMy honest story about hiring a sales team and why it didn’t alignHow your energy affects your sales more than any scriptYou struggle with selling in your businessYou hate the thought of being “pushy”You want to handle objections with more confidenceYou want to improve your communication and close more salesYou know your business could grow faster if you got better at selling APPLY FOR MASTERMIND BY CLICKING HERE CHECK OUT THE ACCREDITED MANAGEMENT COURSE HERE

If you’re posting on Instagram but not getting clients, bookings or sales… this episode is for you. In this episode, I’m going back to basics and breaking down what actually matters when it comes to Instagram for your business, because so many of you are overcomplicating it or focusing on the wrong things.  We’re talking about how to turn your Instagram into something that actually converts, not just looks pretty. What You’ll Learn: How to fix your bio so it converts in secondsThe biggest mistakes costing you clientsWhat you should actually be posting (and why)The 3 types of content every business needsWhy Reels are still key for growthHow to attract new clients AND nurture your audienceThe truth about low likes and engagementWhether you should have one page or multipleHow to stop comparing yourself and stay in your lane Instagram isn’t about posting for the sake of it.It’s about being clear, consistent, and strategic. APPLY FOR MASTERMIND BY CLICKING HERE JOIN ONE OF OUR RETREATS HERE

Do not wait another year. We don't want you to be in the same position again! Have the business partner you wish you had, in your back pocket next month! See more information and apply here: https://www.katiegodfrey.com/apply-for-mastermind/

If your business isn’t bringing in consistent sales, this episode is your wake-up call. I’m joined by serial entrepreneur Ayo, who has built multiple multi-million businesses and helped over 25,000 women create financial independence, and she breaks down the real reason most businesses aren’t growing. Spoiler: it’s not your sales… it’s your marketing. In this episode, we cover: Why you don’t have a sales problem, you have a marketing problemWhat marketing actually is (and why social media alone isn’t enough)The truth about passive income and digital productsWhy your offers aren’t convertingHow to start building an audience that actually buys Apply for mastermind by clicking here See other ways of working with me by clicking here

In this episode of The Life of KG, Katie Godfrey talks about one of the most requested (and most avoided!) topics for business owners, VAT and tax. If you’re a salon owner, aesthetic clinic, lash tech, brow artist, nail tech, hairdresser or training academy owner in the UK, this episode is a must-listen, especially if you’re approaching the VAT threshold or already VAT registered. As your business grows, your tax responsibilities grow too. And while it can feel overwhelming, VAT registration is often a sign that your business is scaling successfully. Katie shares: ·       What happens when you hit the VAT threshold in the UK ·       How VAT registration works with HM Revenue & Customs (HMRC) ·       The impact VAT has on your pricing and profit ·       Common mistakes beauty business owners make with tax ·       Why paying more tax usually means you’re making more money ·       The mindset shift required when stepping into CEO mode ·       Why moving abroad (including to Dubai) doesn’t eliminate financial responsibility This is an honest, straight-talking episode designed to remove fear around VAT and help you feel more confident managing the financial side of your business. If you’ve ever Googled: ·       “VAT for salon owners UK” ·       “When do I register for VAT UK?” ·       “How does VAT work for service businesses?” ·       “Why is my tax bill so high?” This episode breaks it down in simple terms, without jargon, without panic, and with real-life experience from someone who’s navigated it herself. Remember: growth comes with new levels of responsibility. Understanding your numbers is part of becoming the CEO your business needs. If you enjoyed this episode, please subscribe, leave a review, and share it with another beauty business owner who needs to hear it. DM me “RETREAT” to find out more: https://www.instagram.com/kg_katiegodfrey/ Get a FREE trial on Salon Success Manager App here: https://salonsuccessmanager.com/

She has 4x her employment income. Let’s celebrate my gorgeous client Joanne Ogrady. Joanne is part of my GROWTH Mastermind & just resigned for round 2! In this time together she has had incredible results & I’m so proud of her. - 4x more income for her employed role - Over doubled her income in the business - Her confidence has grown massively which has helped her level up in every area - She has her foundations & systems on point now which has helped with growth - Gone into education & launching her hair extension courses! If you’re looking to add hair extensions onto your menu, Joanne is your girl!! Drop her a message for her next training dates. She is fully booked, smashing her goals personally & financially from offering extensions, so why can’t you? If you're interested in mastermind & want to get on the waitlist for when doors next open, CLICK HERE If you want to join my FREE masterclass on hosting next month on speeding up your success, CLICK HERE