Advertise on podcast: Everyday VOpreneur® with Marc Scott

The VOpreneur Podcast was built to help you grow your voiceover business through marketing, and this week Marc gets back to exactly that. He walks through five pieces of marketing advice voice actors hear all the time - advice that isn't working. Not because it's wrong, but because it's incomplete. Send more cold emails. Marc runs a 24-25% response rate right now, and he didn't get there by sending more - he got there by sending better. He breaks down the chain to check before you add volume: are you targeting the right companies and job titles, is the email actually personal or does it sound like everyone else, and are your website and demos making the right impression? Post on social media every day. Consistency matters, but you can post daily for a year and generate nothing if it's the wrong content reaching the wrong audience. The fix is strategic, not just consistent - build the right network and publish content that adds value to the people who actually hire. Be authentic. Real, but incomplete. Authenticity is the hook; there still has to be a clear value proposition and a reason to choose you. You need a better demo. Sometimes true - and sometimes a crutch that stalls your marketing when the real problem is that nobody's hearing the great demo you already have. And follow up until they respond - good advice, as long as every follow-up carries something of value, because most of Marc's responses come after the third email. Which one hits home for you? CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. 00:00 5 Voice Over Marketing Tips That Aren't Working 00:42 #1: Stop Sending More Cold Emails. Send Better Ones. 04:07 Why Your Cold Emails Aren't Getting Responses 07:46 #2: Do You Really Need to Post Every Day? 10:40 #3: Being Authentic Isn't Enough 14:00 #4: Do You Actually Need a Better Demo? 16:16 Is Your Demo the Problem or Your Marketing? 17:31 #5: Follow Up, But Do It the Right Way 19:45 Recap: How to Fix These 5 Marketing Mistakes

After the honest Voice123 data episode struck a nerve, Marc didn't want anyone getting stuck in the frustration. Strong feelings about online casting are easy to carry, and they can quietly infect your whole mindset about the business. So this week he flips the lens: where are his opportunities actually coming from right now? The answer is a lot of places - because he's been marketing his butt off and tracking every bit of it. He walks through the channels one by one, and some of them might surprise you. The one that caught him off guard: more opportunity in the last two weeks from Voice123 off the platform than on it - buyers who found him in search, then came straight to his website. He gets into optimizing for LLMs and AI search (now 54% of all searching), daily engagement on LinkedIn, working his CRM with targeted follow-ups, and a new-lead outreach approach that's running a 24% conversation rate because every email is genuinely personalized. He also talks about the DocuShort content getting him indexed in ChatGPT, the agent relationship that's had its best year in a decade, and why - sitting here in October - he feels more optimistic than he did in January, including the clients coming back to human voiceover after the AI-everything phase. The challenge he leaves you with: how many streams of opportunity does your business really have, and could you add just one or two more? CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. 00:00 Why Voice Actors Need More Opportunities 01:32 The Danger of Relying on One Source of Work 03:53 Getting Back to Marketing Basics 05:39 Finding Voiceover Clients Through Voices123 07:07 Getting Voiceover Leads Through ChatGPT and AI Search 09:42 How LinkedIn Is Generating Opportunities 11:12 Why Following Up With Past Clients Works 14:35 Is Email Marketing Still Effective for Voice Actors? 16:50 Using Content Creation to Attract Voiceover Clients 17:42 The Value of Voiceover Agents 18:53 Where My Voiceover Opportunities Are Coming From 20:24 Rebuilding a Voiceover Business After AI Disruption 21:12 Why Some Clients Are Choosing Human Voices Over AI 23:24 How to Create More Voiceover Opportunities 24:04 Setting Marketing Goals and Tracking Results

One year ago, Marc rejoined Voice123 after nearly a decade away. Not to prove a point - he's never been the anti-online-casting guy - but because he wanted to speak about the platform intelligently again, from real, current experience. So he tracked everything for a year. This episode is the honest, data-driven report. He's upfront that this isn't an opinion piece. These are the numbers from his spreadsheet: a year mostly at the $2,200 tier, an 80% listen rate, a one-in-five shortlist rate, a one-in-21 booking rate - and 11 of 12 months stuck in the 50th percentile, unable to get access to enough auditions to even climb out. Marc walks through what that actually looked like day to day: auditions arriving between 1am and 4am and expiring before he got into the studio, consistently being invited in the fourth or fifth group of talent, and a fully optimized profile that still pulled invitations for a male Cuban American voice, audiobooks, and TTS work he never listed. Then the part he flags as speculation: the inexplicable jump to the top 10% three weeks before his membership was due to renew. He closes with the comparison that would have shocked anyone who knew him ten years ago - why, three months into his Voices.com experiment, he's already submitted twice the auditions and made more money than in a full year on Voice123, and why he won't be re-upping. Take the data as you will. Here's exactly what a year cost and what it returned. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. 00:00 Why I Returned to Voice123 After Nearly a Decade 01:55 Starting at $888, Then Upgrading to $2,200 02:43 The Biggest Problem: I Couldn't Access Auditions 04:20 My Voice123 Numbers After One Year 04:57 Why I Couldn't Escape the 50th Percentile 07:54 Suddenly, I Jumped Into the Top 10% 09:33 Top 10%... And Still No Auditions 11:54 What Does It Actually Take to Succeed on Voice123? 13:09 Was the $2,200 Membership Worth It? 13:55 Voice123 vs. Voices.com: My Actual Results 16:51 What Exactly Am I Paying For? 19:26 My Honest Assessment After One Year 21:06 Which Casting Site Would I Choose Today?

A couple of days ago, Marc shared the trailer for his first docuseries - and he calls it the number one highlight of his career. In this episode, he tells the whole story behind it, because the win isn't the point. The timeline is. Marc has always been open about chasing documentary narration, right down to the vision he shared on a recent episode: family movie night, pizza in the basement, and pushing play on a show his kids don't know he narrated. Putting that goal out in the open was terrifying - because public goals mean public failure if they don't come true. So he walks through the years most people never see. Signing with his agent in 2016. Starting coaching in 2020. An award-nominated demo in 2022. Then 2022, 2023, 2024 - no bookings. The doubt. The decision to start creating DocuShorts and commit to a full year no matter the metrics. The workshop he fought to get into. And finally, in 2026, the booking. The lesson isn't "look what I did." It's that you might be closer than you think - and most people quit one swing too soon. Marc breaks down how he reverse-engineered the goal step by step, and the emotional connection to the vision he believes finally shifted everything. If you've been grinding toward a goal that hasn't landed yet, this is the one to sit with. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CHAPTERS 00:00 The Risk of Sharing Your Goals Publicly 02:15 The Voice Over Goal I Couldn't Let Go 05:29 I Finally Booked My First Docuseries 08:14 Don't Quit One Swing Too Soon 09:37 The Six-Year Journey to This Booking 11:30 Creating the Work I Wanted to Book 15:56 You Might Be Closer Than You Think 18:41 The Missing Piece: Connecting to the Vision 21:04 Reverse Engineer the Goal and Do It Until You Win

Marc and his 14-year-old daughter just finished the latest season of Battle on the Beach. What does a home renovation show have to do with voiceover? More than you'd think. Three teams, the same room, the same brief, seven weeks - and every single week they produce three completely different results. Any one of them could win on any given day, and which one does comes down entirely to what the judges happen to respond to. It's fully subjective. And Marc realized it sounds exactly like casting. In this solo episode, he gets honest about becoming "the king of the shortlist" - averaging a strong one-in-six shortlist rate on the casting sites, but not seeing the bookings to match. He talks about how easy it is to start questioning everything: your reads, your interpretation, whether your version of conversational is their version of conversational. Then he reframes it. He shares the job he booked this week with the take he almost didn't submit - the one that didn't even follow the specs - and why that's the whole point. Casting is subjective. You can't control which read lands. What you can control is your creativity, your effort, the coaches you lean on, and the mindset you bring into the booth. If the shortlist-but-no-booking grind has been messing with your head, this is the reminder you need: on any given day, any one of us can win. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. 00:00 What Does a Home Renovation Show Have to Do With Voice Over? 01:08 The Same Challenge, Three Completely Different Choices 03:01 Voice Over Auditions Are Completely Subjective 03:30 Becoming the King of the Shortlist 05:35 Any One of Us Is Good Enough to Win 07:56 Learning to Trust Your Auditions 08:52 The Read I Didn't Expect Them to Choose 09:39 Stop Letting Subjectivity Destroy Your Confidence 12:08 On Any Given Day, Any One of Us Can Win 13:27 Focus on What You Can Control

After a decade of coaching thousands of voice actors, Marc keeps running into the same obstacle above all others: time. Everyone knows what they should be doing to market their business. Almost nobody feels like they have the hours to do it. In this solo episode, Marc reframes the whole problem with one question: what can you do in 15 minutes? He makes the case that the real productivity killer isn't a lack of time - it's the all-or-nothing mindset. We tell ourselves that if we can't sit down for a dedicated hour, it isn't worth starting, so we do nothing at all. And those 15-minute pockets we do have get lost to doom scrolling, a quick game, or one more episode. Marc walks through exactly what he gets done in those small windows - a couple of meaningful LinkedIn comments, one introductory email researched and sent, a single social post, a handful of connection requests, a follow-up with a prospect who went quiet. None of it takes an hour. All of it moves the needle. If time has always been the thing standing between you and a consistent marketing habit, this is the baby step that actually works. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CHAPTERS 00:00 What Can You Do in 15 Minutes? 01:36 Why Time Management Is Harder When You’re the Boss 03:23 Rethinking How You Make Time for Marketing 06:12 Stop Waiting for the Perfect Hour 07:49 What 15 Minutes of Marketing Can Actually Accomplish 11:39 Small Actions Add Up to Business Growth

The summer series is over, and Marc spent a lot of it away from the office - resetting, thinking, and figuring out where his voiceover business goes from here. This has been an unusual year. AI hit his business hard, e-learning work he counted on disappeared, and he made a deliberate choice to step back from coaching and get back to voiceover. In this solo episode, he shares the five things he keeps coming back to - the ones he's rebuilding his own business around heading into Q4. He gets into why you can't measure what you don't track, and the handful of numbers he now keeps in front of him every single week. Then he flips it around: why most voice actors are tracking the wrong metrics entirely, and which ones actually matter. From there it's AI search - why being found in ChatGPT and Claude may now matter more than being found on Google, and why we're all starting from close to zero. He talks about creating content with real purpose instead of posting for the sake of it, and why the competition left standing is tougher than the crowd that's thinning out. Plus a bonus he swore he wouldn't admit out loud: the niche he thinks he may have quietly found for himself - and the question of whether you can build a moat of your own. If you're figuring out how to finish the year strong, this one's for you. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CHAPTERS 00:00 Back to Basics in My Voice Over Business 02:32 #1: You Can't Measure What You Don't Track 06:08 #2: Stop Tracking the Wrong Metrics 09:47 #3: AI Search Is Only Getting Bigger 15:17 #4: Your Content Needs a Purpose 19:48 #5: Voice Over Competition Is Getting Fiercer 23:31 How to Stay Competitive and Bring Your A-Game 24:54 The 5 Lessons: Quick Recap 26:33 BONUS: Can You Build a Niche and Create a Moat?

Marc spent nearly a decade away from Voices.com. Then, in July, he decided to give the platform another shot. Six weeks later, he had questions. In this episode of the Everyday VOpreneur Podcast, Marc is joined by Gina Scarpa, one of the top-booking voice actors on Voices.com, for a deep dive into how the platform actually works and how voice actors can get more from it. Originally recorded during Free Advice Friday, this conversation covers everything from profile optimization and search results to auditions, shortlists, algorithms, bookings, rates and more. Gina explains why getting to a 100% VoiceMatch should be one of your first priorities, how clips impact your visibility in search, what actually happens when a client receives your audition, and why you shouldn’t be afraid to submit for opportunities that fit. They also dig into some of the mistakes voice actors make on the platform, including poorly optimized clips, misunderstanding statistics, archiving completed auditions, and automatically rejecting jobs because of perpetuity language without asking questions first. Plus, Marc shares what he’s learned during his first six weeks back on Voices.com, how the experience compares with Voice123, and why his opinion of the platform is beginning to change. If you’re already using Voices.com, thinking about joining, or wondering why you’re paying for a membership but not seeing results, this episode will help you better understand the game you’re playing and how to play it smarter. Check out Gina's Courses Here - https://courses.ginascarpa.com/ref/marcscott CONNECT WITH GINA SCARPA Gina Scarpa Website - https://ginascarpa.com Gina Scarpa on Instagram - https://www.instagram.com/ginascarpa Gina Scarpa on Facebook - https://www.facebook.com/voiceoversbygina Gina Scarpa on X - https://x.com/ginascarpa Gina Scarpa on YouTube - https://www.youtube.com/channel/UCbw8eOVVA_H0_zb4VHZlAWw   Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CHAPTERS 00:00 Why I Gave Voices.com Another Chance 04:27 Voice123’s $8,000 Membership?! 07:46 Getting Started on Voices.com 09:15 How Clients Find Voice Actors Through Search 14:45 How Voices.com Search Actually Works 18:09 Shortlists, Bookings and the Algorithm 26:19 What Clients See When You Audition 28:43 Should You Audition for Everything? 32:39 Optimizing Your Profile and Voice Match 37:50 Voices.com vs. Agent Auditions 41:02 Understanding the Voices.com Algorithm 49:00 How Long Does It Take to Book? 52:26 Gina’s Most Overlooked Voices.com Tips 55:19 The Truth About “In Perpetuity” Jobs 59:39 When Does the Summer Slowdown End?

Paul Vinger calls it "the unbearable awkwardness of marketing." He's an in-person guy - he connects easily face to face - but online, reaching out cold to total strangers still feels off. His question for Marc: where are the signposts that tell you you're going in the right direction, and what are the potholes to steer away from? In this Summer Series episode, Marc breaks down why the awkwardness is usually a signal - not a flaw in your approach, but a clue that something in your chain needs attention. They cover why targeting the right people removes most of the awkwardness before you even write a word, why personalization isn't about knowing deep intimate secrets - it's about showing you did five minutes of homework, and why the copy-paste test is the fastest way to know if your email is actually personal. Marc also gets into the confidence factor - how your internal narrative about your own demos and abilities shows up in your marketing whether you realize it or not, and why the voice actors who send the most emails are usually the ones who feel best about what they're offering. Plus: what it looks like when you flip the script on negative responses, why one angry reply from a hundred emails shouldn't change your strategy, and why the awkwardness tends to disappear when you genuinely believe you can solve someone's problem. If marketing feels awkward, that's information. Here's what to do with it. CONNECT WITH PAUL VINGER 🖱️ Paul Vinger Website - https://paulvinger.com 🖱️ Paul Vinger on LinkedIn - https://linkedin.com/in/paulvinger 🖱️ Paul Vinger on Facebook - https://facebook.com/paul.vinger 🖱️ Paul Vinger on Instagram - https://instagram.com/pvinger 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 0:00 The Unbearable Awkwardness of Marketing 1:34 Why Voice Actors Feel Awkward About Marketing 3:33 You’re Offering Something Clients Actually Need 6:58 What Makes You Different as a Voice Actor? 10:13 How to Personalize a Cold Email 14:21 How to Prove You’re Not AI 17:27 Why Confidence Changes Your Marketing 20:32 How to Know If Your Marketing Is Working 22:37 Changing the Narrative Around Auditions 26:33 Getting Better at Email Marketing 29:09 You Have Nothing to Lose 31:10 Is Email Marketing Dead? 33:42 Send It and Let It Go

Ryan Benes just retired from the Marine Corps after 22 years, and for the first time in his career, he has real time to invest in voiceover. His question for Marc: when you go from a few hours a week to full-time, where do you put that time so it actually moves the needle? In this Summer Series episode, Marc breaks down how to approach the full-time VO transition, what to keep doing, what to shift, and what to watch out for. They dig into the perpetual preparation trap, why already being bookable with limited time is an important signal, and when it might be time to shift some of your training dollars from coaching to getting in front of agents. Marc also shows Ryan how to mine his past bookings for clues about where future work could come from, turn his military and aviation background into a competitive advantage, improve his email marketing in the age of AI, and use LinkedIn and booking data to find more of the right prospects. Plus, there's an important warning for any voice actor going full-time: when casting sites are already working, it's easy to give them all your newfound time at the expense of building a direct client base you actually own. And ultimately, going full-time isn't about filling 40 hours. It's about using those hours intentionally. If you did this with 10 hours a week, imagine what 40 can do. CONNECT WITH RYAN BENES 🖱️ Ryan Benes Gonzalez Website - https://callsignvo.com 🖱️ Ryan Benes on LinkedIn - https://linkedin.com/in/callsignvo 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. 00:00 Going Full-Time: Where Should You Focus? 01:29 The Perpetual Preparation Trap 04:20 Start With What's Already Working 08:00 From Coaching to Getting in Front of Agents 09:08 Use Your Booking History to Find More Work 11:37 Turn Your Background Into a Competitive Advantage 14:30 Email Marketing in the Age of AI 16:16 Build a Smarter Voice Over Marketing Strategy 21:20 The Discipline and Freedom of Full-Time Voice Over 26:20 Don't Let Casting Sites Become the Whole Strategy

Rod Gonzalez is a bilingual voice actor working in both English and Spanish - and he's got three questions. Does it matter if you're the 51st person to submit on Voices.com? What are the real ingredients for a winning audition? And do any of these rules apply the same way in the Spanish market? In this Summer Series episode, Marc breaks down how Voices.com actually works, what the voice match score algorithm really means, and why the number you submit in line is far less important than most voice actors think. Inside this episode: Voice match score - what it is, why 100% is your primary goal, and how it determines where you appear in the client's list Submission order - when it matters, when it doesn't, and why submitting late is almost always still worth it The budget question - why bidding lower doesn't give you the advantage most people assume, and the value perception behind higher quotes What's actually booking right now - why listening to what makes it to air beats any other research Going wide between your takes - especially when the spec is confusing or contradictory Why you shouldn't always lead with your safe take first Lead-ins before recording - how a simple throwaway line drops you into a completely different headspace The Spanish market in the US - where bilingual talent gets an edge and how to find out what's booking Every audition as a rep - the mindset that makes submitting worthwhile even when you don't book Whether you're on Voices.com, Voice123, or just looking to sharpen your audition game, this one has practical takeaways you can use right away. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH ROD GONZALEZ 🖱️ Rod Gonzalez Website - https://rodgonzalezvo.com 🖱️ Rod Gonzalez on Instagram - https://www.instagram.com/rodgonzalezvo 🖱️ Rod Gonzalez on YouTube - https://www.youtube.com/@rodgonzalezvo 🖱️ Rod Gonzalez on Facebook - https://www.facebook.com/RodGonzalezVO 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 ⏱️ CHAPTERS 00:00 Summer Series intro - welcome Rod Gonzalez 00:32 Rod's three questions - submission order, audition ingredients, the Spanish market 02:07 Marc just got back on Voices.com after a decade - here's what he's learned 02:22 Voice match score - the algorithm that determines where you appear 03:15 100% voice match is your primary goal 03:50 If multiple people have 100% voice match, submission order is the tiebreaker 04:30 Submitting late - is it ever still worth it? 05:15 Casting directors listen to every audition - even #827 06:20 Marc's listen rate on Voices.com compared to Voice123 06:47 Any audition attempt beats no audition attempt 07:03 The budget question - does quoting lower give you an advantage? 08:13 The value perception around higher bids - why lowest price usually doesn't win 09:15 Should you quote differently for big companies vs individuals? 10:11 You never really know who's on the other side - don't make assumptions 11:00 Quote what you're worth - Marc has been shortlisted beyond stated budget 12:00 Submit great auditions - that's what it comes down to 13:25 Voices.com vs Voice123 - listen rate and shortlist rate compared 13:56 One in three or one in four shortlist rate on Voices.com right now 14:35 How to check your audition stats on each platform 16:06 The Voice123 basement - and why it's so hard to escape 17:15 The audition ingredients question - labeling, first three seconds, doing what they ask 18:30 The Spanish market in the US - where bilingual talent gets a real edge 19:30 Spanglish as a niche - English with a Spanish accent as a distinct offering 20:00 Listen to what's actually on air right now - that's your research 20:47 The conversational authentic read from a decade ago vs what's booking today 21:30 Track auditions you felt great about - then find what actually booked 22:40 Two callbacks on a national spot that booked something completely different 23:30 Sometimes they don't know what they want until they hear it 23:50 Give one read close to spec, one read way over there - show your range 25:00 For the Spanish market - iSpot TV, demos, and listening to what's on air 26:30 When specs contradict - go wide between your two takes 27:10 Don't lead with your safe take first - and why Marc flipped the order 28:00 The shortlist that came from putting the unconventional take first 28:27 Ad libs at the start - first take or second take? 28:56 Lead-ins before recording - a throwaway line, two different headspaces 30:00 Why more auditions means more reps - and why Marc got back on casting platforms 31:31 Every audition is a rep - valuable whether you book it or not

Rosanna Pilcher is a narrator and voice actor who records under a pseudonym - and she has a problem. So much of social media marketing requires showing your face, being on camera, being "real." But what do you do when you can't reveal who you are? In this Summer Series episode, Marc breaks down creative options available to voice actors who need to build a brand and a following without ever showing their face. Inside this episode: Why you don't need to show your face to build a loyal following - and the faceless YouTube channels with tens of millions of subscribers that prove it POV content - how to take your audience into the booth with you without ever appearing on screen Recording in silhouette - and why the mystery can become your most powerful marketing asset How to build a visual brand around something other than your face - a signature hat, a color palette, an animated avatar, a mascot Making the voice the celebrity - signature lines, consistent music, distinctive performances Using book content to drive engagement - the three lines that gave you chills, character showcases, accent challenges, repeatable content pillars Why authors understand pseudonyms better than most - and how to turn famous pen names into a content series The back catalog strategy - why you don't have to wait for the next book to start building content Whether you're working under a pseudonym or just prefer to keep your face off camera, this episode will give you more content ideas than you can use. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH ROSANNA PILCHER 🖱️ Rosanna Pilcher Website - https://rosannapilcher.com 🖱️ Rosanna Pilcher on Instagram - https://www.instagram.com/rosannapilcher 🖱️ Rosanna Pilcher on LinkedIn - https://www.linkedin.com/in/rosannapilcher 🖱️ Rosanna Pilcher on Facebook - https://facebook.com/rosannapilchervo 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 00:00 Summer Series intro - welcome Rosanna Pilcher 00:13 Rosanna's question - how do I market my pseudonym without revealing who I am? 01:01 Benjamin Franklin and Silence Doogood - a 300-year-old pseudonym strategy 02:15 Create a completely separate set of social accounts for your pseudonym 02:45 LinkedIn is different - the rules and why it matters 03:15 People don't need to see your face - the faceless YouTube channel proof 03:45 In a Nutshell, WatchMojo, The Infographic Show - tens of millions of subscribers, no faces 04:15 POV content - the camera sees what you see 04:37 Come into the booth with me - what the audience actually experiences 05:06 Get a manicure - it's a business expense now 05:30 POV, avatar, silhouette - three ways to stay on screen without showing your face 06:30 Recording in silhouette - the mystery is the brand 07:15 Build a visual anchor that isn't your face - logo, color palette, mascot 07:49 Make the voice the celebrity - signature lines, music, distinctive performances 08:10 The DocuShort approach - B-roll with voiceover narration 08:45 If you're in audiobooks - dramatic lighting, candles, vintage typewriters, bookshelves 09:15 The three lines from the book that gave you chills - repeatable content format 10:00 A 10-second short that requires nothing but a background and text on screen 10:20 Celebrate the work without revealing your identity 10:45 How many voices can you fit in one chapter? Character showcase content 11:20 Characters, voices, and the images used for inspiration 11:45 The hardest accent you've ever narrated - and why that's content gold 12:25 Tips from coaches, the visual in your head - repeatable content pillars 13:00 When the villain speaks - the shift every reader feels 13:30 Every book gives you new content - and it's all repeatable 14:00 Promoting the book and the author is a win-win 14:22 Create an entire series around famous pseudonyms 14:45 Benjamin Franklin, Silence Doogood, and why the mystery becomes the hook 15:15 Your audience is authors - and authors get it 15:45 The time-lapse booth session - in, record a chapter, out, face never shown 16:35 Warm-up rituals, prep process, behind-the-scenes - second nature to you, fascinating to them 17:00 Pillar content, back catalog, don't wait for the next book 17:30 Tag the author, tag the book - instant top-of-mind reconnection 18:00 Pick a platform, set up the accounts, find your pillars, and start

Ali Lazari has her commercial and narration demos - but she wants to specialise in corporate narration and she's not there yet. Her question for Marc: what do you do in the meantime? Do you reach out to leads? Do you wait? Do you do nothing? Marc's answer: you don't sit on the sidelines. In this Summer Series episode, Marc breaks down every option available to voice actors who are working toward the demo they really want - without putting their business on hold while they get there. Inside this episode: The voiceover chicken and egg problem - and why you don't have to stay stuck in it How to use Voice123 auditions as demo clips (with the right permissions) The 30-day CRM follow-up that turns finished client work into new samples How to break up a broad narration demo into targeted clips on your website - without recording a single new thing Using AI to write practice scripts for corporate narration - and why Marc has no guilt about doing it himself How your existing commercial demo can still get you in the door with the right clients Building a frame of reference by listening to the best corporate narration demos out there The one recording that becomes four pieces of marketing content - audio clip, video sample, social post, and website case study Whether you're waiting on a demo or building toward your next one, this episode is full of things you can do right now. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH ALI LAZZERI 🖱️ Ali Lazzeri Newton Website - https://www.alivoicemagic.com 🖱️ Ali Lazzeri on Instagram - https://www.instagram.com/alilazzeri 🖱️ Ali Lazzeri on LinkedIn - https://www.linkedin.com/in/alilazzerivoiceover 🖱️ Ali Lazzeri on YouTube - https://www.youtube.com/@AliVoiceMagic 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 ⏱️ CHAPTERS 00:00 Summer Series intro - welcome Ali Lazari 00:33 Ali's question - what do I do while I wait for my corporate narration demo? 00:47 The voiceover chicken and egg problem 01:30 Shorter clips and samples - the shift happening in the industry 02:15 Using Voice123 auditions as demo clips 03:00 The 30-day CRM follow-up - turning client work into samples 04:10 Marc's Voice123 profile - 70 clips built from projects and self-produced spots 05:00 Breaking up a broad narration demo into targeted clips on your website 06:00 Directing a client straight to the corporate clip they're looking for 06:35 Using AI to write practice scripts - ChatGPT and Claude 07:15 Marc's real estate demo - built with AI-written scripts 08:00 The end goal is still the professional demo - but don't wait to start 08:30 Do you use online casting platforms? Why that could help 09:15 Your commercial demo can still get you in the door 10:00 Being strategic about which clients to target right now 10:50 There's a lot you can do - you're not stuck 11:20 Building a frame of reference - listen to great corporate narration demos 12:30 Watch brand videos on YouTube to understand tone and delivery 13:45 Corporate narration isn't over-produced - you can create passable samples 14:30 Pick four different reads and record a clip for each one 15:45 Ali's son edits video - now the clips become video samples too 16:20 Video plus audio is more engaging - and shareable everywhere 17:00 One recording becomes four pieces of marketing collateral 17:45 Turn it into a case study page on your website

Syan Newton is ready to record her first voiceover demo - but she has questions. How do you know when you're ready? How much should you spend? And how do you find the right producer? In this Summer Series episode, Marc gives Syan everything she needs to walk into that demo session with confidence. Inside this episode: How to know when you're actually ready to record - and why a good coach will tell you the truth The trap of kicking the can down the road - one more session, one more workshop, one more reason to wait Why spending more on your demo is an investment, not an expense - and the math that proves it The price range you should expect for a broadcast commercial, corporate narration, or gaming demo The producers Marc has worked with and recommends - including J. Michael Collins, the Demo Dream Team, Anne Ganguzza, Dave Walsh, Everett Oliver, and more What a truly great demo producer does differently - custom scripts, deep collaboration, and why they have as much skin in the game as you do The red flags that tell you to walk away from a producer fast Why your first demo will likely have the shortest shelf life - and why that's completely okay Whether you're recording your first demo or thinking about your next one, this episode will help you make a smarter, more confident decision. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH SYAN NEWTON 🖱️ Syan Newton Website - https://voiceactor.com/site/syannewton 🖱️ Syan Newton on Instagram - https://www.instagram.com/syannewtonvo 🖱️ Syan Newton on LinkedIn - https://www.linkedin.com/company/syan-newton-vo/ 🖱️ Syan Newton on TikTok - https://www.tiktok.com/@syannewtonvo 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 ⏱️ CHAPTERS  00:00 Summer Series intro - welcome Syan Newton 00:30 Syan's question - how do I know I'm ready and what should I spend? 01:45 Two sides of readiness - what your coach says and what you feel 02:10 Why a reputable demo producer will be honest with you 03:15 The danger of kicking the can down the road 04:20 You need to feel ready and confident before you walk in 05:00 Marc's own demo sessions - wanting to dominate the room 05:45 Why spending more on your demo is an investment 07:00 The ROI math - spend $2,500 to make $100,000 07:45 Price ranges for commercial, corporate, and gaming demos 08:30 Syan's plan - commercial first, then corporate narration 09:00 Why commercial is still a smart and safe genre 09:45 Why corporate narration is still booking consistently 10:30 The producers Marc recommends - J. Michael Collins 11:00 The Demo Dream Team - Michelle and Steve Sundholm, Ryan Paul James, Melissa Disney 12:00 Anne Ganguzza, Dave Walsh, Everett Oliver, Global Voice Acting Academy, David Rosenthal 12:45 Atlanta VoiceOver Studios - a local resource for Syan in Atlanta 13:15 What a great demo producer does differently - no generic scripts 14:00 Deep collaboration - custom writing, brand alignment, personalised scripts 15:00 The red flag of a producer who says shut up and do what I tell you 15:45 Trusting your producer vs. having a voice in your own demo 16:30 Why great producers want you to succeed as much as you do 17:15 Your first demo will likely have the shortest shelf life 18:00 Rapid growth means demos get replaced - and that's okay

Terry Briscoe is five years into his voiceover career and starting to see real momentum. His question for Marc: what do you do next? How do you take that leap from where you are to the next level? In this Summer Series episode, Marc gets honest about his own leveling-up process - including the year he booked zero agent jobs, the hot seat session that left him beat red in front of 121 people, and the mindset shift that led to four national bookings in the first quarter of 2026. Inside this episode: Why leveling up never stops - and why the moment you feel like you've arrived is actually the moment you start going backwards The right kind of coaching for where you are right now - and why you need someone who will tell you when you suck Why leveling up your network is just as important as leveling up your skills - and what that actually looks like in practice The rooms voice actors avoid because they don't feel ready - and why those are exactly the rooms they need to be in Marc's hot seat session with Hugh Klitzke - 121 people, beat red, sweating, and convinced he was going to make a fool of himself in front of the whole industry Andy Roth's four-word response that changed how Marc thinks about auditioning Zero agent bookings in all of 2025, four nationals in Q1 2026 - what changed Why finding your why is the foundation of every level-up decision you'll ever make Whether you're five years in like Terry or fifteen years in like Marc, this episode is a reminder that the next gear is always there. You just have to be willing to feel uncomfortable to find it. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH TERRY BRISCOE 🖱️ Terry Briscoe Website - https://briscoevo.com 🖱️ Terry Briscoe on Instagram - https://www.instagram.com/tbriscoevo 🖱️ Terry Briscoe on Facebook - https://www.facebook.com/terry.briscoe 🖱️ The Microphone Insider - https://www.themicrophoneinsider.com 🖱️ The Microphone Insider on YouTube - http://www.youtube.com/@TheMicrophoneInsider 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15   ⏱️ CHAPTERS 00:00 Summer Series intro - Terry Briscoe is back 01:08 Terry's question - how do you take the next leap after five years? 01:27 The leveling-up process never stops 02:00 Coaching with the right people - zero to five vs five to ten vs ten to twelve 02:45 Brad Hyland and what Marc needed from a coach 03:50 The coaches who only ever say great job - are you really growing? 04:35 Leveling up your network is just as important as leveling up your skills 05:20 Samantha Damiano and what a 10X network looks like in two years 05:55 What leveling up your network actually means - and what it doesn't 06:35 Put your butt in the room even if you don't feel ready 07:01 Atlas, DPN, CESD - how do you think that happens? 07:22 Swing for the whole fence when you get the chance 07:48 The people on the pedestal are actually your biggest fans 08:45 Casting directors want you to succeed - Marilyn, Kelly, Tina, Andy 09:25 Growing pains - you have to hurt a little to stretch 10:10 Meeting Kelly Moscinski at Mavo - how Marc got on her roster 11:40 Don't be the smartest person in the room 12:09 Your peer group grows at different rates - when to find a different room 12:41 The summer series exists so Marc can lift people up - and he has people who lift him 13:15 Model the people who are crushing what you want to crush 14:17 Terry's session with Tina Morasco, Brad Hyland, and Jim Frank 15:37 Marc's hot seat with Hugh Klitzke - beat red, sweating, 121 people 17:27 Terrifying situations force you to evolve 17:38 Walk in feeling like you might make a fool of yourself - that's where growth is 18:36 Tell the coach to push you harder - Marc's first conversation with Brad 19:31 Terry's question - does this come from being a firefighter? 19:55 A wife, four daughters, a mortgage, and an AI wipeout - that's Marc's why 21:15 Why do you get in the booth? Find your why 22:23 Willingness to be uncomfortable - the talent who are afraid to try something new 24:00 The big voiced announcer read - and why Marc is still waiting for it to come back 26:25 Complacent is the right word - not satisfied 27:14 Andy Roth - "that sounds like a you problem" 28:53 Zero agent bookings in 2025. Four nationals in Q1 2026 29:30 Change your mindset, change your narrative, change your results 31:16 Put yourself in rooms that make you uncomfortable