Advertise on podcast: The Wellness Business Show

Picture this. You open Ads Manager. You've got a blank campaign staring back at you. And absolutely no idea where to start. That's exactly where this episode begins. Because knowing why ads are a good idea is one thing. Knowing exactly what to do when you actually sit down to run them is something else entirely - and that's what I'm walking you through today. A real, honest walkthrough of exactly what I would do if I jumped into your ads manager right now and set up your first ads from scratch - whether you've never run an ad before or you've tried and not seen results. In this episode I walk you through: The very first thing I'd set up before running a single ad - and why most people skip this My favourite low cost nurture ad strategy that creates omnipresence without a big budget Why I wouldn't start with a direct to sale ad - and what to do instead How to choose what to promote in your first lead gen ad and why timing matters more than you think What 80p a lead actually looks like in real life - and what that means for your list over the next six months I'm giving a lot away in this one. Because I want you to see exactly what's possible! 🎓 Ready to do this properly? FB & IG Ads Made Simple closes Thursday at 10pm. Five weeks of step by step ads training built specifically for wellness businesses - with lifetime access, live support and a community of people doing it alongside you. 👉 https://www.kirstykianifard.com/ads 📲 What would your first ad promote? Come and tell me over on Instagram 👉 https://www.instagram.com/kirstykianifard  

Is your business actually ready to run ads? It's the question I get asked more than almost any other right now and I wanted to dedicate an entire episode to answering it properly. Because here's the thing. Most people who think they're not ready - probably actually are. And the reasons people hold back - budget, audience size, not being established enough - are almost never the real barriers. In this episode I'm getting really honest about what actually makes a business ready to run ads, what the real red flags are, and what it's costing you every month that you don't. We cover: Why budget is almost never the barrier (and what £1–£5 a day can actually do) Why your follower count is completely irrelevant to whether ads will work The four things you actually need before you run your first ad The one thing that IS a genuine red flag - and what to do about it The real cost of waiting - and why the people who start now will have a head start on everyone else If you've been telling yourself you'll get around to ads one day - this episode is for you. 🎓 Want to go deeper? FB & IG Ads Made Simple is open now - five weeks of step by step ads training built specifically for wellness businesses. Early bird pricing at £247 until Thursday. 👉 https://www.kirstykianifard.com/ads 📲 Come and tell me - what's been stopping you from running ads? I'd love to know. Find me on Instagram 👉 https://www.instagram.com/kirstykianifard

Have you ever hit that big blue boost button, crossed your fingers, and then tried very hard not to care what happened next? Or spent hours on a Reel, finally posted it, and watched the algorithm show it to approximately three people and your auntie? Yeah. We've all been there. Here's the thing - if ads haven't worked for you, it's probably not because you're bad at this. It's because you were using the wrong tool. In this episode I'm breaking down exactly why boosted posts rarely convert, what they're quietly doing to your algorithm behind the scenes, and what to do instead - including the simple 3-part framework I use with every single client to get calm, consistent results on a small daily budget. In this episode we cover: Why the boost button is doing more damage than you think The 3-Part Calm Ads Framework  What to actually promote and how to decide what's right for your business What £5–£10 a day can realistically do - with real results from three of my students If you've ever boosted a post and got nothing back but confusion and a lighter bank account - this episode is for you. 🎓 Want to go deeper? FB & IG Ads Made Simple is open now — five weeks of step by step ads training built specifically for wellness businesses. Early bird pricing available now 👉 https://www.kirstykianifard.com/ads 📲 Come and tell me your biggest ads question over on Instagram 👉 https://www.instagram.com/kirstykianifard

div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> Have you ever set up an ad and thought... "But who is actually going to see this?" You've got the creative sorted. You've written the copy. You're ready to go. But the targeting piece? That's where it gets murky. And if you get it wrong? You're not just wasting money. You could be quietly damaging your email list health, confusing your Instagram algorithm and building an audience of entirely the wrong people. In this episode, I'm breaking down the two ad audiences every wellness business owner needs to know about - and how to use them together to build a smart, strategic ad ecosystem that actually works. We cover: The difference between warm and cold audiences (and why you need both) Who counts as your warm audience and how to target them inside Ads Manager Why random boosting is one of the most expensive mistakes you can make How cold audience targeting works - and why it's the most powerful tool in your ads arsenal The smart way to get your work in front of total strangers who are already primed to be interested Why the wrong audience can damage your email list and algorithm — even if your creative is brilliant If you've ever boosted a post and wondered why nothing happened. Or you're ready to run ads properly but don't know who to target… This episode is for you. 🎓 Want to Go Deeper? If this has got you thinking, "Okay… I want to do this properly," Join me for my free masterclass: The Calm Ads Method Where I'll walk you through how to use £5–£10 a day behind your ads in a strategic, grounded way - and actually see enquiries come in. Grab your free spot here: 👉 https://www.kirstykianifard.com/calm Replay included. 📲 Let's Connect Come and tell me what questions you have about your ad audiences over on Instagram: 👉 https://www.instagram.com/kirstykianifard I'd love to hear where you've been getting stuck with your targeting.                

*]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" tabindex="-1" data-turn-id= "9b7a6f58-066a-4ce0-907e-69d0f9ac58e2" data-testid= "conversation-turn-318" data-scroll-anchor="false" data-turn= "user"> Have you ever gone to make an ad annd then hit the wall of... *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "4e5cc9dd-6ed0-4861-9c97-0635b8710570" data-testid= "conversation-turn-319" data-scroll-anchor="true" data-turn= "assistant"> "What should this actually look like?" Reel? Carousel? Static image? Polished and professional? Or more scrappy, behind-the-scenes? Here's the thing... It doesn't matter how good your targeting is. It doesn't matter how good your copy is. It doesn't matter how brilliant the thing is that you're promoting. If your ad creative doesn't stop the scroll, nothing else gets a chance to work. In this episode, I'm breaking down exactly what's working right now when it comes to Meta (Facebook & Instagram) ad creatives - and what might be quietly sabotaging your results. We cover: The types of ad creatives currently getting the most clicks What's looking polished… but underperforming When to use reels vs carousels vs static images Why warm audiences and cold audiences need different visuals How your creative should change depending on whether you're promoting a lead magnet, masterclass, service, retreat or nurture ad What metrics to watch in the first few days to know if your creative is working If you've dabbled with ads before and felt like something wasn't landing. Or you're curious about ads but always stall at "what should it look like?"… This episode is for you! 🎓 Want to Go Deeper? If this has you thinking, "Okay… I'm ready to do this properly," Join me for my free masterclass: The Calm Ads Method Where I'll walk you through how to use £5–£10 a day behind your ads in a strategic, grounded way - and actually see enquiries come in. Grab your free spot here: 👉 https://www.kirstykianifard.com/calm Replay included. 📲 Let's Connect Come and tell me what you're experimenting with over on Instagram: 👉 https://www.instagram.com/kirstykianifard I'd love to hear what kind of creative you're testing next.  

Today's episode is a Wellness Business Club Member of the Month Spotlight and it's a proper heart-meets-strategy conversation. I'm joined by Sarah from Dragonfly Mindset, an empowerment coach and "pocket cheerleader" for anyone who wants more confidence, courage, and belief in what's possible. We talk about the messy middle of big life changes: leaving a career that no longer fits, grief as a catalyst, and the surprisingly common moment business owners hit where they realise they've started shrinking inside the niche they chose. If you've been feeling a bit boxed in, a bit "is this it?", or like you're trying to stay relatable by making yourself smaller… this one will land. What We Cover Sarah's transition from teaching to coaching, and why it stopped fitting after becoming a mum The role coaching played in shifting perfectionism, people pleasing, and self-trust Grief, perspective, and the question that changed everything: "If I only had 11 years left… what would I want my life to look like?" Why "niche down" can be helpful… and also quietly suffocating The moment Sarah realised she was holding herself back to stay relatable The difference between niching to a demographic vs niching to the feelings + transformation Core values and why misalignment shows up as exhaustion, resentment, and loss of spark "Glimmers", slowing down, and why your nervous system matters in business growth The journal prompts Sarah uses to reconnect to confidence and expansion Why mindset work is like gardening (maintenance matters) Journal Prompts From the Episode If you're feeling stuck, small, or a bit "meh", steal these: Where have I been shrinking recently when I could have been louder? What's made my body light up lately… and how can I lean into that more? What goal have I already achieved… but forgotten to celebrate? About Sarah (Dragonfly Mindset) Sarah is an empowerment coach helping people rebuild self-belief and confidence, and take courageous next steps in life and work. She's also created a set of audio "pocket cheerleader" resources for the days you need a boost, not another to-do list. Sarah's Resources Mentioned Sarah has created three audio collections: Calm Collection Gratitude Collection Confidence Collection Plus guided activations, journal prompts, affirmation cards, and phone backgrounds. 🎧 Free Confidence Activation: https://www.dragonfly-mindset.co.uk/confidence-activation 📍 Find Sarah on Instagram: https://www.instagram.com/dragonfly_mindset   About The Wellness Business Club Inside the club we don't just learn strategy, we build visibility, confidence, and momentum with support that actually makes you implement. Members get: Quarterly 1:1 laser coaching calls with me A full library of business trainings (IG, messaging, pricing, offers, ads, email marketing, sales, the lot) A community of wellness business owners who genuinely back each other ✨ Want to join and potentially be featured as Member of the Month? Join us here! Loved This Episode? Go and give Sarah a follow and DM her your biggest takeaway. Podcasting is weirdly quiet on the feedback front, so your message will make her day. And if you'd love to be featured as a future Member of the Month, you know where to find us 👇  Join The Wellness Business Club

If you've ever whispered to the universe, "pls can I just have… a handful of dreamy, aligned enquiries this week?" and then refreshed your Instagram insights like it's the stock market… this episode is for you. Because wellness business owners are a very specific breed. We're intuitive. We're values-led. We work with real humans who are going through real stuff. And because of that, a lot of the generic marketing advice out there makes us recoil. It feels forced. Performative. A bit… "hi hun, wanna triple your income in 7 days?" (Absolutely not.) So instead, we swing the other way. We post when we feel inspired. We wait for the nudge. We follow the vibe. And we cross our fingers that this reel, this email, this post will be the one that magically brings the enquiries in. That's what I'm calling hope-based marketing. It looks aligned, but it creates chaos. It keeps you in reactive mode. It makes you panic when engagement dips and you feel like you've "lost your spark." It's the marketing equivalent of trying to drive a car by manifesting petrol. In this episode, I'm breaking down what it looks like to move out of hope and into something calmer, steadier, and far more predictable without turning into a sales robot. We talk about why engagement is not a reliable indicator of business growth (your nervous system thinks it is, but it isn't). Why you're probably making decisions way too quickly based on 24-hour metrics. Why "organic only" can become a weird badge of honour that quietly keeps you stuck. And why the goal isn't to post more, grind harder, or blame the algorithm… it's to build systems that keep your business ticking along even when life is doing what life does best: chucking nonsense at you at the worst possible time. You'll also hear me share how I want you to think more like a CEO, less like a stressed-out practitioner who's constantly trying to fix the month in real time. We go into what strategic marketing actually looks like in practice: planning in cycles, warming your audience up properly, using data that matters (enquiries, clicks, conversions… not "someone I went to school with saved my post"), and focusing on calm growth that doesn't fry your brain. Basically: you can absolutely have alignment and strategy. You don't have to choose. And if you've ever felt like you're "doing all the things" but it still feels unstable, this will likely be the episode that makes something click. The Calm Ads Method The Simple £5 – £10 a Day Strategy to Get More Enquiries in Your Wellness Business If you've ever boosted a post, spent £30… and got two likes and your auntie commenting "Love this!" - this is for you. If you're brilliant at what you do but tired of relying on organic reach, algorithm moods, and hope-based marketing… This free masterclass will show you how to run simple, strategic ads that feel calm, ethical and actually lead to enquiries - without huge budgets or tech overwhelm. Thursday 12 March @ 12pm UK Time Grab your spot here 👉: https://www.kirstykianifard.com/calm  

Ads. Some people swear by them. Some people swear at them. In this episode, I'm breaking down what it actually takes to make Facebook and Instagram ads work without blowing your budget, losing your mind in Ads Manager, or feeling like you've "wasted money again." Because here's the truth: ads aren't the problem. Random ads are. Inside this episode, I talk about: Why "organic only" isn't a badge of honour (and why there's no shame in paid growth) What's really happening when ads don't work The difference between nurture ads, lead gen ads and direct-to-sale ads How to use £5/day strategically instead of sporadically Why audience targeting is the make-or-break factor How ads fit into a bigger ecosystem (not just a one-off campaign) What predictable enquiries actually require behind the scenes Why automation and evergreen sales become possible when ads are done properly I also share real client results, including cost-per-lead figures that prove this isn't theory — it's tested, refined, repeatable strategy. If you've ever: Felt burnt by Ads Manager Assumed you "need a bigger budget" Believed ads are only for big businesses Or secretly wanted more predictable enquiries without working twice as hard This episode will give you clarity. Because £5 a day isn't about the number. It's about the structure. Want the full step-by-step training? If you're inside The Wellness Business Club, head to Magnetic Marketing and watch Instagram & Facebook Ads For Any Budget. If you're not yet a member, you can join for £37/month and get access to: The full ads training 50+ business growth trainings Live support Strategy sessions Ongoing refinement of your marketing Come and tell me where you stand on ads. Are you: Team Organic? Team Paid? Or Team "I tried once and it traumatised me"? DM me over on Instagram: instagram.com/kirstykianifard Let's have the conversation. Because predictable enquiries aren't about luck. They're about strategy.

If marketing feels heavy, awkward, or like something you're just "bad at"… this episode is for you. In this week's show, I'm unpacking the biggest marketing myths I see keeping wellness business owners stuck, second-guessing themselves, and playing small. Not in a fluffy, motivational way, but in a very real, lived-experience way that comes straight from years of building my own businesses and mentoring hundreds of others. Because the truth is, most of the time it's not your strategy that's broken. It's the beliefs you're carrying about what marketing is, what it's supposed to look like, and who it's for. In this episode, we talk about: Why "build it and they will come" is one of the biggest time-wasters in business The real difference between marketing and selling (and why confusing the two makes everything harder) Why social media is not the only way to market your work Why niching by values beats demographics every time The myth of "ethical marketing" that quietly keeps wellness professionals invisible Why consistency matters more than perfection And why you're not bad at marketing, you've just been measuring it the wrong way I also share how I grew my business without fancy websites, polished branding, or perfect content, and why letting people see you will always outperform trying to get marketing "right". If you've been telling yourself: "I'm just not cut out for marketing" "I hate selling" "I don't want to be annoying" "I'll show up once it's perfect" This episode will gently, firmly, and honestly challenge that. 🎧 Listen now and then come and tell me which myth hit closest to home. 📩 DM me over on Instagram @kirstykianifard and let's carry the conversation on there.

We talk a lot about attracting new clients. New eyes. New leads. New energy. But what if the real growth in your business isn't coming from who's next… it's coming from who's already been here? In this episode, I'm unpacking why regulars are one of the most overlooked (and undervalued) parts of a sustainable wellness business — and how shifting your focus here can change everything from your income to your confidence. I share: why loyalty creates more ease than constant attraction what long-term clients actually need from you (and what they don't) how nurturing relationships beats chasing algorithms the small, intentional ways to make clients feel genuinely valued and how regulars quietly become your best sales strategy This isn't about doing more. It's about relating more. If you've ever felt like you're constantly starting from scratch… or wondered why things feel harder than they need to be… This episode will land. Listen now and rethink what real growth looks like in your business.  Come and find me on Instagram: instagram.com/kirstykianifard

If business feels quiet right now and your brain is starting to spiral, this episode is for you. Slow seasons can feel heavy. They can trigger self-doubt, comparison, and that awful "is this even working?" narrative. But they're also one of the most powerful moments to reset, refine, and reposition your business if you know how to use them. In this episode, I'm walking you through seven exact actions to take when business is slow so you can stop panicking, start responding strategically, and turn this season into a turning point rather than a setback. It's about doing the right things, in the right order, with clarity and self-trust. In this episode, we cover: Why slow periods are normal (and why they don't mean you're failing) How to zoom out and assess what's actually happening in your business The marketing and messaging mistakes that quietly stall momentum Why your offers might be slightly out of sync with where your clients are right now How self-mastery and mindset impact sales more than you think Simple ways to reconnect with existing clients and uncover new opportunities Why growth is never linear and how to stop making slow seasons mean something about you This episode is designed to be a life jacket. Something you can come back to whenever things feel wobbly and you need steady, grounded direction. 🎧 If business feels slow right now, press play. 📸✨ The Big Picture Day – March 2026 If you've been feeling like your business has outgrown the way you're showing up, this is for you. The Big Picture Day is my in-person strategy + branding day in Brighton, designed for wellness business owners who want to step away from the day-to-day, zoom out, and get properly clear on what's next. You'll spend the day: mapping your next 90 days with clarity and focus creating a calm, doable strategy that supports your nervous system and walking away with a bank of elevated brand images that make showing up online feel easy again The next Big Picture Day is happening in on Monday 23 March, 2026, places are intentionally limited, and the early bird is currently available for a short time. 👉 Find out more and book your spot here: https://www.kirstykianifard.com/bigpicture  

There's a new service sitting in your business that should be doing better than it is. You know it solves a real problem. You've poured thought, care, and experience into it. And yet… it's landing with a dull thud. Crickets. Polite interest. "Sounds amazing!" No movement. In this episode of The Wellness Business Show, I'm breaking down why brand-new wellness services so often struggle to sell, and why it's rarely about the quality of what you've created. More often, it's about what came before the sell. I walk you through a simple but powerful five-step framework for selling a new service in a way that feels grounded, ethical, and actually works, whether you're launching something brand new, relaunching a past offer, or finally giving an idea the airtime it deserves. We talk about: why mindset matters before you market anything new the biggest mistake wellness business owners make when launching how to build demand before you ever open sales why "getting crickets" is usually a positioning issue, not a people issue how to flip the sales dynamic so clients feel ready and excited the structure that turns interest into actual sign-ups how to future-proof an offer so each launch gets easier If you've ever: shelved an offer because it "didn't work" felt nervous selling something without testimonials yet launched quietly and hoped for the best or wondered why something good just didn't take off… This episode will give you clarity, reassurance, and a repeatable process you can come back to every time you create something new. 🎧 Listen to the episode, then come and tell me in the DMs: Which step do you usually skip? You can find me over on Instagram: 👉 https://instagram.com/kirstykianifard And if you're questioning whether your business model is actually supporting your growth, you can take my free quiz here: 👉 https://kirstykianifard.com/bizquiz

Niching isn't hard because you don't understand it. It's hard because no one ever explains why it actually works — especially in the wellness industry. If the idea of "choosing a niche" still feels restrictive, scary, or like you're cutting off opportunities… this episode is for you. In this conversation, I'm reframing niching entirely. Not as limiting your audience — but as building a client community that values your work more, understands you faster, and actually buys. We explore why broad positioning waters down your message, why clients hesitate when offers feel generic, and how clarity creates momentum in ways no new strategy ever could. This isn't about picking a label. It's about increasing perceived value, simplifying your marketing, and unlocking more aligned opportunities — without losing your authenticity. In this episode, we cover: why wellness offers feel more valuable when designed for a specific client community how niching increases trust and shortens the decision-making process the real reason broad messaging leads to silence, not sales how clarity simplifies your content, marketing and offers why niching reduces competition while increasing opportunities how to release FOMO and adopt an abundance mindset where to start if you feel torn between multiple directions If your marketing feels noisy, your message feels diluted, or you know you're doing "all the right things" without seeing traction — this episode will help you reconnect to what actually drives growth. 🎧 Listen now, then come and tell me over on Instagram: 👉 instagram.com/kirstykianifard And if you want clarity on the right business model to support your niche and goals, take the free quiz here: 👉 kirstykianifard.com/bizquiz

The wellness industry is changing faster than most people realise. New behaviours. New expectations. New buying patterns. And if you're a wellness business owner, this year will reward those who pay attention. In the first episode of the year, I'm sharing the key shifts shaping wellness businesses right now - not predictions, not fluff, but what's already unfolding behind the scenes. This episode is designed to help you: sense where the industry is heading understand what clients are prioritising next and make smarter decisions about how you market, position, and grow this year Inside, we explore: why wellness is no longer a "nice to have" how consumer behaviour around health has fundamentally shifted the hidden opportunities most wellness business owners are missing what clients are quietly demanding more of in 2026 and how to future-proof your business without burning yourself out This isn't about doing more. It's about doing the right things - in the right way - at the right time. 🎧 Listen to the full episode and ask yourself: What am I ready to lean into this year? 👉 Follow me on Instagram: https://www.instagram.com/kirstykianifard 👉 Take the Business Quiz: https://www.kirstykianifard.com/biz-quiz

A new year always brings that familiar feeling. A blank canvas. A fresh start. A sense of possibility. And if you're a wellness entrepreneur, chances are you're holding two intentions right now: More impact… and more income. But instead of overhauling everything, rewriting your entire strategy, or waiting until you feel "ready", this episode is about something much simpler: Taking action. Now. In the first episode of the year, I'm sharing 16 practical ways you can create more sales in your business immediately. These aren't trends. They're foundational moves that work whether you're just starting out or you've been in business for years. This is a fast-paced, pen-and-paper episode designed to get you out of planning mode and into momentum. Here's how I recommend you use it: Listen once. Choose five ideas that jump out at you. Commit to implementing them in the next 7 days. Inside, we cover things like: positioning yourself where your ideal clients already are collaborating instead of trying to grow alone validating offers before you build them asking for the sale clearly and consistently strengthening your rejection muscle so fear stops slowing you down creating more sales from your existing clients visibility that actually suits you giving results-driven value that builds trust fast leveraging referrals and affiliates building relationships that convert over time communicating your transformation (not just what you do) combining organic and paid marketing using your clients' language to sharpen your messaging flagging warm leads so you stop losing people why email marketing still outperforms everything else and how to activate your existing network for support This is the kind of episode you can come back to any time sales feel slow or momentum dips. There will always be something here you can action immediately. Start the year by moving the needle. Once you've listened, come tell me in the DMs which five you're implementing — I'll happily be your accountability buddy.