Advertise on podcast: Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing

If you opened your calendar and realized you have ZERO photography sessions booked, your first instinct might be to panic, lower your prices, run a sale, or completely rethink your marketing strategy.  But an empty calendar doesn't automatically mean your photography business is failing and you probably don't need to blow everything up to start getting bookings again. In this episode, I'm walking you through five photography marketing moves you can make right now when bookings are slow.  Because sometimes the answer to how to get more photography clients isn't MORE marketing. If people are already finding your business and inquiring but aren't actually booking, the problem could be somewhere inside your booking funnel and sending even more people into a broken process isn't going to fix it. So before you slash your photography prices, throw together a last-minute mini session, or spend six hours redesigning your website, start here. These five photography marketing ideas will help you figure out what actually needs your attention and give you practical steps you can take this week to start creating momentum and booking more photography sessions. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked

If your photography marketing strategy has mostly consisted of posting on Instagram, sharing in Facebook groups, and hoping the right people see it, it might be time to look a little closer to home. In this episode, I'm sharing three local collaboration ideas for photographers that I've actually used in my own business to get in front of new people, build relationships with other business owners, and create more opportunities for referrals. And the best part? You don't need a huge audience, a complicated marketing funnel, or a massive advertising budget to make them work. If you're looking for ways to get more photography clients, increase your local visibility, build a photography referral network, or simply become the photographer people in your community actually know and recommend, this episode will give you practical photography marketing ideas you can start using right now. Because sometimes the best way to grow your photography business isn't another Reel, trend, or social media strategy. It's becoming known by more of the right people in your own community. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked

If scrolling social media leaves you with that little drop in your stomach, like everyone else is somehow further along than you, I made this episode for you. Not because you're actually behind. Because comparison has been telling you a story about your business that simply is not true. Today I'm walking you through exactly how comparison works against you, why someone else's win is never proof that there's less room for you, and the one shift that has made the biggest difference in my own business this year. If you're ready to stop measuring your journey against everyone else's highlight reel and start trusting your own timeline again, this episode is for you. . . . . . Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked

If the word "upsell" makes you feel a little salesy just reading it, I made this episode for you. Not because you need to become an IPS photographer or start running sales appointments. Because there's a whole hybrid way to bring in more revenue from the sessions you've already booked, and most photographers are missing it without even realizing it. Today I'm walking you through how to sell more prints and products after gallery delivery, even if in-person sales have never been your thing and never will be. I'll show you the two things missing in most photographers' businesses that keep this revenue from ever landing, urgency and an actual follow-up workflow, so you can start turning galleries you already delivered into extra income without adding a single new lead to your plate. . . . . . Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked

If you've ever sent a lead your pricing and then watched the conversation just go quiet, I made this episode for you. Not because you did anything wrong. Because nobody ever taught you that a price list and a sales tool are not the same thing. Today I'm walking you through the exact mistake I see over and over again when I look at photographers' packages, the one that quietly kills bookings without anyone realizing it's happening. I'll give you three specific things to check in your own pricing this week, no matter what kind of photography you do, so your leads actually understand what they're investing in and feel ready to say yes instead of going quiet on you. . . . . . Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked

We're closing out the Fully Booked Bootcamp series with the piece that ties everything together. I'm taking you back to 2014 and the very unglamorous way I used to run my business, and sharing exactly what changed once I started building real systems instead of doing everything by hand.  Plus, I've got a little something extra for anyone who's made it through the whole series with me. If this series has been speaking to you, I'd love to have you inside the Fully Booked Method, my eight week program that takes everything we covered these past four episodes and turns it into a real, repeatable system for your business.  Join by September 30th and you'll get a free 1:1 coaching call with me (a $350 value), which you can book and use anytime through December 31, 2026, plus $50 off the program itself, just for listening all the way through this series. Use code BOOKED50 at checkout! Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked

Getting inquiries is one thing. Turning them into paying clients is a whole different skill. In this episode I'm walking through the real reasons leads go cold, including a pricing mistake most photographers don't even realize they're making, and the simple shifts that turn a quiet inquiry into an actual yes. Part three of the Fully Booked Bootcamp series.  Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked

Could a total stranger tell what you shoot and why they should book you within five seconds of landing on your Instagram? In this episode, I'm sharing my bookable brand framework, the three things every clear, magnetic brand has in common, and helping you write a single sentence that sums up exactly who you serve and why. Part two of the Fully Booked Bootcamp series.  Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked

Hi friend! We are kicking off a four part podcast series: Fully Booked Bootcamp.  You're posting, your work is good, and your calendar still has gaps you didn't plan for. Sound familiar? In this episode, I'm breaking down the three specific things that almost always stand between a photographer and a full calendar, and walking you through a quick self audit so you can figure out which one is actually yours. This is the first episode in my four part Fully Booked Bootcamp series, and it's the perfect place to start before we touch anything else.  Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked

If you've ever scrolled Instagram and thought "there are just SO many photographers," this episode is for you. I'm talking about what it actually takes to stand out when it feels like everyone is offering the same sessions, the same style, the same everything.  I'm sharing four things I believe make the biggest difference in a crowded market, and how to shift your mindset so you stop trying to out-do every photographer around you and start building something that lasts. If you're feeling discouraged by the competition, I hope this gives you a little clarity and a lot of encouragement.  Want a more consistent way to book clients? Check out the Fully Booked Method. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked

You've been asking for this one for years — so today I'm finally pulling back the curtain on my senior rep team. Why I have one, how it actually works, and the real answers to the questions I get asked over and over again. In this episode, you'll learn: What a senior rep team actually is (and what it's NOT)Why I believe having one just for the money is the wrong reason to startHow I structure applications, contracts, and parent communicationThe number of reps I recommend if you're just starting outWhen to open applications so you're not chasing seniors all yearPS — it's my 33rd birthday!  To celebrate, I'm running a birthday sale now through Sunday, August 9th at midnight: Join Market Like a TOG for $33 your first month → https://brookejefferson.thrivecart.com/market-like-a-tog/?coupon=33OFFMLATFully Booked Method is 33% off — enroll for $333 → https://brookejefferson.thrivecart.com/fully-booked-method-self-paced/?coupon=33OFFSave $33 on a 1:1 coaching call (only 5 spots!) → https://brookejefferson.thrivecart.com/strategy-coaching-call-one-hour/?coupon=33OFFCOACHINGFree Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked

Being booked out doesn't happen from one viral reel or one styled shoot. In this episode, I break down the visibility triangle that helps you become the go to photographer in your area.  I walk through how content builds awareness, how collaboration turns cold leads into warm ones by borrowing trust from people your dream clients already know, and how community builds long term momentum by nurturing the clients you already have. I also give you questions to ask yourself to figure out which piece of the triangle is your weakest link so you know exactly where to focus first.  If you want to go even deeper on all three pieces, check out my Fully Booked Method program. The Fully Booked Method is my one-on-one coaching and course where we spend eight weeks diving deep into pricing and marketing methods.  Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked

When was the last time you looked at your prices and actually felt confident? If raising your prices makes your stomach turn, you're not alone. In this episode, we're talking about the mindset, mistakes, and math behind profitable photography pricing. I'm sharing the biggest pricing mistakes I see photographers make, why confidence doesn't come before a price increase, and how to know whether your sessions are actually making you money or simply keeping you busy. Free Resource 🎉 Download my FREE Pricing for Profit Calculator & Workbook and discover exactly what you should be charging based on your real business expenses and income goals. 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked

There are a lot of photography business tools out there, and it can feel impossible to know which ones are actually worth your money. In this episode, I'm sharing the four platforms I've trusted for years to run my photography business—from managing clients and delivering galleries to building my website and growing my email list. If you've ever wondered what software I actually use behind the scenes (and what I'd recommend if you're just getting started), this episode is for you. Inside this episode, we'll cover:  Why I don't believe in "all-in-one" platforms  The CRM I use to automate my client experience  My favorite gallery delivery platform (and where I'd start if you're on a budget)  Why I still use the same website platform after all these years  The email marketing software that's helped me grow my business  When it's actually time to invest in each platform  How to prioritize your business investments without feeling overwhelmedResources Mentioned  Iris Works: https://brookejefferson.com/iris Pixieset: https://brookejefferson.com/pixieset Showit: https://brookejefferson.com/showit Flodesk: https://brookejefferson.com/flodesk Implementing Iris Works Mini Course: https://brookejefferson.com/minicourseFree Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked

If you disappeared from your business for a week, would it still book clients? In this episode, I break down why systems are the missing piece for photographers who are stretched thin between family, a day job, or just life in general. I walk through how to map out your client experience from inquiry to gallery delivery, decide what can be automated versus what only you can do, and finally choose a CRM that actually holds it all together.  I also share my own CRM (Iris Works), why I love it, and a simple way to get your entire system set up in just one day instead of dragging it out for months.  Links Mentioned:  Grab my Mini Iris Works course so you can set up your CRM system in just one day! Save 20% off your first annual subscription with Iris Works using my linkJoin our FREE photographer community on FacebookListen to the Client Experience Workshop episodeListen to my interview with the former Iris Works CEO Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked