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We cover a lot of ground on the Dynamic Nonprofits Podcast, but some of our favorite discussions are when we deep dive into tactics and practical tips that can help transform your fundraising program. If you're an email fundraiser, or just a fundraiser who shares our passion for A/B testing, you'll love Dan's conversation with email GURU Jay Schwedelson. Jay's combination of passion, candor, and practicality make for an entertaining discussion that will provide you with pages full of tips that can transform your organization's approach to email (some of which are surprisingly simple and counterintuitive). Topics Discussed Include: - Why open rates still matter and how to improve them with emojis - Breaking News: Why opt-outs are actually a GOOD thing - Optimal send times (Spoiler: They're not on the hour) - Why your call to action is leaving donations on the table - Shockingly simple advice for how to make sure your email newsletter is opened and read Plus, so much more including how Jay's direct mail background informs his perspective on email and why Linked In Newsletters are the next great frontier for donor engagement. It's a conversation that is as entertaining as it is informative (Dan and Jay even talk a little bit about reality TV towards the end). If you do walk away with some helpful advice, we hope you'll pay it forward by rating and reviewing the Dynamic Nonprofits Podcast on your platform of choice (but especially Apple Podcasts). It's the very best way to support our mission to advocate for an unsiloed approach to fundraising and it will help us find more groundbreaking guests just like Jay. Thanks as always for listening and enjoy the show! Show Notes: CONNECT WITH JAY ON LINKED IN! https://www.linkedin.com/in/schwedelson/ LEARN MORE ABOUT GURU 2024, THE WORLD'S LARGEST VIRTUAL EMAIL CONFERENCE https://guruconference.com/ LEARN MORE ABOUT DELIVERED 2024, THE WORLD'S LARGEST VIRTUAL DIRECT MAIL CONFERENCE https://deliveredconference.com/

There are a lot of books about fundraising, but one in particular has driven conversation within the nonprofit sector this year - The Generosity Crisis. Co-Author Nathan Chappell joins Dan to look back on a year of The Generosity Crisis and what he's learned from '10,000 conversations' since the book's release. They discuss what's driving the crisis and focus on solutions for solving it, some of which are surprisingly human and practical. Nathan also talks about radical connection techniques that nonprofits can borrow from commercial brands (who borrowed them from us first) and shares his inspiring fundraising industry origin story. Dan's conversation with Nathan is the perfect compliment for those who have read the book and for those who want to quickly catch up on year's worth of conversations about it. The Dynamic Nonprofits Podcast is the industry's first and only podcast dedicated to breaking down silos within the nonprofit sector. If you get value from today's interview, please rate and review Dynamic Nonprofits and subscribe to the pod so you can hear fresh releases first. Thanks as always for listening and enjoy the show. Show Notes: CONNECT WITH NATHAN ON LINKEDIN https://www.linkedin.com/in/nathanchappell/ ORDER THE GENEROSITY CRISIS https://www.amazon.com/Generosity-Crisis-Connection-Humanitys-Challenges/dp/1394150571 HEAR MORE FROM NATHAN AND CO-AUTHOR BRIAN CRIMMMINS https://www.chappell-crimmins.com/media ACCESS ADDITIONAL RESOURCES https://www.chappell-crimmins.com/the-book DISCOVER MORE ABOUT DONOR SEARCH AI https://www.donorsearch.net/donorsearch-ai/

Renown speaker and non-profit champion Tim Sarrantonio joins the show for a high energy conversation about the state of philanthropy and actionable steps small to mid-sized non-profits can take to rise above the economic headwinds. Dan's interview with Tim is a fast paced, information packed chat that will leave you feeling equally informed and inspired to take on the challenges fundraisers are facing. Show Notes: https://www.linkedin.com/in/timsarrantonio/ https://afpglobal.org/FundraisingEffectivenessProject https://neonone.com/ https://fundraising.ai/

Dan shares his thoughts from last week's Multi-Channel Mini-Con and discusses the ongoing renaissance in nonprofit / fundraising education.

There's a trust crisis in America. According to Gallup, trust is down in institutions ranging from government, to the media, schools, and just about everything in between. Unfortunately, non-profit organizations aren't immune from this decline in trust. In fact, the Edelman Trust Barometer shows that non-profits are now trusted less than businesses for the first time in 40 years. The trust crisis has real world implications for non-profits and the beneficiaries they serve as demonstrated by RKD Group's new study "Non-Profit Marketer's Guide to Trust". Their findings show a direct relationship between a donor's level of trust and their willingness to give AND maximize contributions over their lifetime. Amanda Wasson, RKD Group's Executive Vice President of Client Services, joins the show to deconstruct this pressing research. We deep dive into RKD's findings and, as importantly, walk through actionable steps non-profits can take to build and enhance trust with their donors. The non-profit sector can't wish the trust gap away, but we do have the tools the close it. Take your first step towards closing the trust gap with donors by listening to this interview with Amanda Wasson. If you get value out of our conversation with Amanda, please rate and review the Dynamic Non-Profits Podcast. Your feedback is appreciated and will help more dynamic fundraisers discover our content. Also, consider subscribing to the Dynamic Non-Profits Podcast so you can be the first to hear fresh DNP releases. Thanks as always for listening and for supporting the industry's first podcast dedicated to advocating for an unsiloed approach to fundraising. Show Notes: https://info.rkdgroup.com/donor-trust-access https://news.gallup.com/poll/508169/historically-low-faith-institutions-continues.aspx https://www.edelman.com/sites/g/files/aatuss191/files/2023-01/2023%20Edelman%20Trust%20Barometer%20Global%20Report.pdf https://www.linkedin.com/in/amanda-wasson-rkd/

Back from a summer hiatus, Dan talks about why fundraisers benefit from cross-channel education and shares an example of a tip he picked up at a digital show that he was able to apply to direct mail. He also discusses his recent trip to the NIO Summit in Dallas and the upcoming Multi-Channel Mini-Con.

In this special edition of the Direct Mail Review, Dan breaks down a political fundraising email which may be the best he's ever seen. It was enough to break through the noise and earn the "Direct Mail Review" treatment. Have a listen and continue the conversation on LinkedIn... https://www.linkedin.com/in/dansonners/

Dan discusses the current state of fundraising and explores whether the sector is in the midst of an upswing.

"If you constantly have a mindset about helping to improve the lives of others, your life will be improved in the process"  Kevin Gentry has been a staple in the fundraising community for nearly four decades and his Fundraising Tips newsletter is a weekly must read for many in the sector. Kevin joined the show to discuss getting back to basics and how classic direct marketing techniques hold the keys to helping non-profits thrive during a time of great uncertainty.  However, our off-the-cuff conversation covered much more ground than that... The Conversion Covers: - Kevin's origin story as a fundraiser and how we can help more talented individuals discover the non-profit sector as a career choice - The value of mentorship programs, both for the mentor AND the mentee  - Why attending in-person events is so critical for professional development at all career levels - The origin story of Kevin's "Fundraising Tips" newsletter which has been running strong for 15 years and how he's improved it by actively listening to readers' feedback  - The advantages of publishing original content and advice for fundraisers who aspire to be thought leaders - The mutual benefits of providing value to others Tactical Advice Includes: - Why your non-profit should strive to "Go Big" in 2023 and how basic direct marketing techniques can help make that happen - Applying the "Human Action Model" and the three steps necessary to get someone to take a desired action - Richard Viguerie's "Four Horsemen of Marketing" (positioning, differentiation, benefits, brand,)  - The risk in deferring to tightening up mail plans and writing off donors who haven't given recently - Why direct mail continues to be effective in a digital era  - The value of getting feedback from donors and understanding how they perceive your brand This is a classic conversation about the fundraising industry that is also packed full of tactical advice for fundraisers and non-profit leaders. Regardless of what causes you work with or where you are in your career, you're sure to benefit from this discussion with Kevin Gentry.  If you get value out of the interview, please take a few minutes to rate and review the Dynamic Non-Profits Podcast. It's the best way to support the show and help connect us with more legendary fundraisers just like Kevin. Thanks for listening and enjoy! Show Notes: Email Kevin to connect, if you'd like to subscribe to his "Fundraising Tips" newsletter, or in order to receive a free copy of Richard Viguerie's "Four Horsemen of Marketing" booklet Kevin can be reached at: his "Fundraising Tips" newsletter, or receive a free copy of Richard Viguerie's "Four Horsemen of Marketing. Send an email to Kevin if you'd like to connect, subscribe to his "Fundraising Tips" newsletter, or receive a free copy of Richard Viguerie's "Four Horsemen of Marketing. He can be reached at: [email protected] Learn more about the work of Stand Together at: https://standtogether.org/

Dan shares and breaks down (from a Fundraiser's Perspective) his 5 favorite ads from Super Bowl 57. Show Notes: 5. T-Mobile / John Travolta  https://www.youtube.com/watch?v=jSO-Whn2sCQ 4. Amazon / Saving Sauer https://www.youtube.com/watch?v=-bueUljGJ2M 3. Bud Light / Hold https://www.youtube.com/watch?v=azCNwGnxq0s 2. Dunkin / Ben Affleck  https://www.youtube.com/watch?v=BBIX9FG6kZ0&feature=youtu.be 1. Pepsi / Great Acting or Great Taste https://www.youtube.com/watch?v=ok38Xuc5UTE https://www.youtube.com/watch?v=adtWc_MvyzI

Why do Americans give?  It's the question which drives our fundraising strategies and holds the keys to improving our relationships with donors.  Classy's Michelle Boggs joins the show to answer that foundational question and much more as Michelle and Dan deep dive into Classy's annual "Why America Gives" report. You'll want to have a notepad ready (and perhaps listen through a second time) as they comb through the report's findings and discuss actional tips your organization can take from them to optimize your program.  Topics discussed include: - The history of "Why America Gives" and what makes it unique among a sea of industry reports and data - The different ways Americans are looking to give back to nonprofits (hint: It's about more than donating money) - Passive donors versus loyal donors. What's the difference and why each are critical to maximizing your program's impact - Donors' resilience in the face of economic headwinds and how donors budget giving into their annual spending plans  - Reasons why some donors increased giving in 2022  - How to build loyalty through multi-channel engagement  - Generational differences in giving and the important role younger donors (and even non-donors) play in building a successful program  Plus, so much more in this conversation which will give you unique insight into giving and inspire many test ideas for the year ahead.  Thanks to Michelle for taking the time to join Dynamic Non-Profits for this important discussion. If our chat inspires you, please subscribe to the Dynamic Non-Profits Podcast and rate and review the program. It's the very best way to help support our mission to provide value to the non-profit sector and advocate for an unsiloed approach to fundraising.  Enjoy the show! Show Notes:  DOWNLOAD "WHY AMERICA GIVES" AND WATCH-A-LONG WITH MICHELLE AND DAN  https://www.classy.org/why-america-gives/ LEARN MORE ABOUT CLASSY AND VIEW MORE OF THEIR ORIGINAL RESEARCH https://www.classy.org/ CONNECT WITH MICHELLE ON LINKEDIN  https://www.linkedin.com/in/michelleboggssfl/

Over his 25 years in the non-profit sector, Andrew Olsen has helped raise over half a billion dollars while helping to build multiple successful agencies in the process. He has also established himself as a thought leader for the industry as the host of The Rainmaker Fundraising Podcast and with two best selling titles to his name (Rainmaker: The Fundraiser's Guide to Landing Big Gifts & 101 Biggest Mistakes Non-Profits Make). Today, in his new role with DickersonBakker, he's on a mission to create a better way to fundraise and fundamentally transform the giving experience for donors of all levels.  Andrew joins the show to discuss why are better way is needed and how we get there.  It's an eye opening discussion for fundraisers of all experience levels which may make you rethink the experience you're giving donors.  Show Notes:  Get In Touch With Andrew on LinkedIn!  https://www.linkedin.com/in/andrewolsen/ Subscribe to Andrew's Rainmaker Fundraising Podcast! https://podcasts.apple.com/us/podcast/rainmaker-fundraising-podcast/id1441960250 Check out Dan's appearance on the Rainmaker Fundraising Podcast! https://podcasts.apple.com/us/podcast/changing-landscape-of-nonprofit-agency-services/id1441960250?i=1000533567684 Learn More About DickersonBakker https://dickersonbakker.com/