Advertise on podcast: The Katie Lance Podcast

Did you know you can add an event date and time directly to your Instagram posts? 📅 This little-known Instagram feature is perfect for Realtors who want to promote open houses, community events, client appreciation parties, and more! In this video, I'm sharing a simple Instagram hack that allows you to add a reminder to your Instagram carousel posts or single-image posts. It's a great way to highlight an upcoming event without creating extra content. If you're a real estate agent looking for easy Instagram tips to help you market your business and connect with your community, you'll love this one! Here's what you'll learn:- How to find the Add Reminder feature on Instagram- How to add an event name, date, and time to your Instagram posts- Where your event reminder appears on Instagram- How event reminders work when you share posts to Stories- Creative ways Realtors can use this feature for open houses, client events, and community activities- Why this is a great Instagram marketing tip for time-sensitive content A few ideas for Realtors: 🏡 Open houses📅 Community events🎉 Client appreciation parties❤️ Local charity events🏘️ Neighborhood garage sales💻 Educational workshops and webinars BONUS TIP: This feature isn't just for carousel posts! You may also see the option when creating a single-image post. Keep in mind that Instagram features and availability can vary by account, device, and app version. 💬 LET'S CHAT! Did you know about this Instagram feature? Let me know in the comments! And if you found this helpful, save this video and share it with a Realtor friend who could use this tip. Want to learn more about creating Instagram carousel posts? I recently taught an in-depth 90-minute Instagram Carousels Made Simple class! It's included in the #GetSocialSmart Academy membership, or you can purchase the class separately here: https://www.katielance.com/offers/m2vV2uMA/checkout WATCH THIS NEXT:Social Media for Realtors: What's Actually Working Right Now https://www.youtube.com/watch?v=0AIZB--Czzw&t=101s 5 Easy Instagram Reel Ideas for Real Estate Agents (Using Google) https://www.youtube.com/watch?v=am6PPoJpenQ&t=10s Canva Hack: Mix Photos & Videos in Instagram Carousels! https://www.youtube.com/watch?v=4K_NGvBDUME ADDITIONAL RESOURCES:🎓 Join the #GetSocialSmart Academy:https://www.katielance.com/academy/ 📅 Free Content Grid for Realtors:https://www.katielance.com/contentgrid 🎤 Book Katie to Speak:https://www.katielance.com/speaking/ 📅 Instagram Carousel Class:https://www.katielance.com/offers/m2vV2uMA/checkout LET'S CONNECT:Follow me for practical social media, video marketing, and AI tips for Realtors! 📸 Instagram: https://www.instagram.com/katielance/ 👍 Facebook: https://www.facebook.com/katielanceconsulting/ 💼 LinkedIn: https://www.linkedin.com/in/katielance/ ▶️ YouTube: https://www.youtube.com/katieLance 🎵 TikTok: https://www.tiktok.com/@katie_lance 00:00 Instagram Reminder Button00:18 Where to Find It00:34 Create the Event Reminder00:51 How It Displays01:10 Best Use Cases01:22 Device Notes and Eligibility01:40 Call to Action and Sharing01:48 More Carousel Training02:01 Wrap Up and Goodbye

What is actually working on social media for real estate agents right now? 🏡 In this conversation with Creig Northrop at the Northrop Realty Top 20 Retreat, I'm sharing some of my favorite practical social media strategies to help Realtors build trust, stay top of mind, and grow their businesses without feeling overwhelmed! After 20 years in the real estate industry, one thing I know for sure is that social media isn't about going viral or being everywhere. It's about showing up consistently, building relationships, and being YOU! We talk about everything from Instagram and LinkedIn to AI, video marketing, and why meaningful engagement matters more than ever. Here's what you'll learn: ✅ Why authenticity is your biggest advantage in a world of AI ✅ Why consistency matters more than going viral ✅ How to stop overthinking social media and start showing up ✅ Why every Realtor should be creating video content at least once a week ✅ How to choose the right social media platforms for your real estate business ✅ How to use AI without losing your personality ✅ My simple Focus Five strategy to build relationships in just five minutes a day ✅ Why taking online relationships offline is so important One of my favorite reminders? Done is better than perfect! You don't need to be a full-time content creator to be successful in real estate. You just need a simple, sustainable plan that works for YOU. 💬 LET'S CHAT! What's your biggest challenge with social media right now? Is it consistency, video, finding content ideas, or knowing where to spend your time? Let me know in the comments! And if you found this conversation helpful, please give it a thumbs up, subscribe, and share it with another real estate professional. 📚 ADDITIONAL RESOURCES 🎓 Join the #GetSocialSmart Academy:www.katielance.com/academy 📅 Free Content Grid:www.katielance.com/contentgrid 🎤 Book Katie to Speak:www.katielance.com/speaking 🌐 Visit Katie Lance Consulting:www.katielance.com 📲 LET'S CONNECT! Instagram: @katielanceFacebook: Katie Lance ConsultingLinkedIn: Katie LanceYouTube: Katie LanceTikTok: @katie_lance 00:00 Welcome to Top 20 Retreat00:47 Meet Katie Lance01:20 Inman and Social Evolution02:19 Show Up Authentically Online03:06 Building Trust Before Calls04:27 Stay Top of Mind in Sphere06:15 Beat Overthinking and Post08:03 Why Consistency Wins09:50 Weekly Video Content Basics11:12 Pick Platforms and Start LinkedIn14:37 Share Your Journey14:50 Repurpose Across Platforms15:10 Facebook Groups Strategy15:26 Soul Sells Branding15:52 Why Agents Hesitate17:25 Be Yourself On Video18:48 Keeping Identity With AI19:59 Focus Five Weekly Plan21:20 Meaningful Comments Matter23:47 Algorithm Reciprocity Explained26:05 Five Minute Engagement Routine26:50 Final Takeaways #getsocialsmart #realestatemarketing #socialmediaforrealtors #realtormarketing #realestatesocialmedia

Struggling with what to post on Instagram as a real estate agent? 🏡 In this video, I'm sharing one of my favorite ways to come up with 4–5 Instagram Reel ideas in just five minutes using Google, local community events, and the Instagram green screen feature! If you're a Realtor looking for easy Instagram content ideas, this simple strategy will help you create engaging, hyperlocal videos without spending hours brainstorming, filming, or editing. Here's the secret: You don't have to create everything from scratch! Google is one of the best free tools for finding local content ideas that your audience will actually care about. In this video, I'll show you how to: ✅ Find local events, restaurants, farmers markets, and community happenings using Google ✅ Turn Google search results and local articles into Instagram Reel ideas ✅ Use Instagram's green screen feature to create quick, engaging videos ✅ Create Reels using Instagram, Edits, or CapCut ✅ Add your personality, opinions, and local expertise to your content ✅ Batch 4–5 Instagram Reels quickly, even when you're short on time ✅ Create hyperlocal content that helps you connect with potential buyers and sellers My biggest tip? Don't just share information – share YOUR perspective! Your audience can Google upcoming events themselves. What they can't Google is your personal experience, your favorite things about living in your community, or your unique perspective as a local real estate expert. That's what makes your content stand out! Whether you're a new real estate agent or an experienced Realtor looking for fresh social media ideas, this is a simple strategy you can start using today. 💡 Want more Instagram Reels strategies for real estate? Inside the #GetSocialSmart Academy, we help real estate professionals simplify social media, create better content, and build relationships that lead to business. 🏡 Join the #GetSocialSmart Academy:https://www.katielance.com/academy LET'S CONNECT! I'm Katie Lance, social media strategist, keynote speaker, author, and founder of the #GetSocialSmart Academy. I help real estate agents and brokers get smarter about social media, video marketing, and AI. 👍 If you found this helpful, give this video a thumbs up, subscribe for more real estate social media tips, and leave a comment below! Have you ever used Google's search results to create Instagram Reels? I'd love to hear! 📲 LET'S CONNECT! Follow me for more social media tips, video marketing strategies, and practical ideas for real estate professionals! Instagram: https://www.instagram.com/katielance/Facebook: https://www.facebook.com/katielanceconsulting/LinkedIn: https://www.linkedin.com/in/katielance/YouTube: https://www.youtube.com/katielanceTikTok: https://www.tiktok.com/@katie_lance 🔗 ADDITIONAL RESOURCES 🏡 #GetSocialSmart Academy – Join our community for social media training, coaching, and support!https://www.katielance.com/academy 💻 Katie Lance Website – Explore free resources, social media tips, and more!https://www.katielance.com 🎤 Book Katie to Speak – Looking for a keynote speaker or social media trainer for your next event?https://www.katielance.com/speaking 📝 Free Content Grid – Get organized and simplify your social media content planning!https://www.katielance.com/contentgrid 00:00 Five Minute Content Hack00:06 Find Local Events Fast00:24 Greenscreen Screenshot Setup00:36 Add Your Own Take00:56 Mine Google For More Ideas01:27 Record Batch Reels Anywhere01:41 Make It Helpful And Personal02:05 Wrap Up And Next Steps #realestatemarketing #instagramreels #realtortips

Want to create more engaging Instagram carousel posts? In this Canva tutorial, I'm sharing a simple hack to combine photos AND videos into one Instagram carousel design! This is one of my favorite Canva tips for real estate agents, especially if you're creating listing posts, open house promotions, neighborhood highlights, or educational content. In this video, I'll walk you through how to: ✅ Start with a blank Instagram 4:5 design in Canva ✅ Use Canva frames to create a simple photo and video grid ✅ Mix still photos and video clips in the same design ✅ Duplicate pages to create multiple carousel slides ✅ Download your pages separately for Instagram ✅ Repurpose existing B-roll and listing videos into fresh content The best part? You don't need a fancy Canva template! I'm showing you how to create this from scratch using Canva's frames. I recently shared this tip during my 90-minute Instagram Carousel Posts Made Simple class for real estate agents, and it was a big hit! Want to learn more about Instagram carousels? I recently taught an in-depth 90-minute class specifically for real estate agents on how to create better Instagram carousel posts, including design tips, content ideas, and practical Canva tutorials. 👉 Get the class here: https://www.katielance.com/resource_redirect/offers/m2vV2uMA Already a #GetSocialSmart Academy member? This training is included in your membership! 👉 Learn more about the Academy: https://www.katielance.com/academy LET'S CONNECT!I'm Katie Lance, CEO and Co-Founder of Katie Lance Consulting and the #GetSocialSmart Academy. I help real estate agents and brokers get smarter about social media, video marketing, content creation, and AI without spending hours online. Subscribe for practical tips on Instagram, Canva, Reels, content planning, and social media marketing for real estate! Instagram: https://www.instagram.com/katielance/Facebook: https://www.facebook.com/katielanceconsulting/LinkedIn: https://www.linkedin.com/in/katielance/YouTube: https://www.youtube.com/@KatieLanceTikTok: https://www.tiktok.com/@katie_lance Question for you: Have you tried mixing photos and videos in your Instagram carousels? Let me know in the comments! And would you like more Canva tips? ADDITIONAL RESOURCES:🎓 #GetSocialSmart Academyhttps://www.katielance.com/academy 📅 FREE Content Gridhttps://www.katielance.com/contentgrid 🎤 Book Katie to Speakhttps://www.katielance.com/speaking ❤️ Instagram Carousel class: https://www.katielance.com/resource_redirect/offers/m2vV2uMA VIDEOS TO WATCH NEXT:🔗 Write Your Email Newsletter BEFORE Using AI! (Real Estate Marketing Tip): https://youtu.be/3IhauCOYfT8 🔗 Low Reel Views Don’t Mean It Flopped | Focus on the Right Audience: https://www.youtube.com/watch?v=zIw6p8GuEJA 🔗 Post Faster on Instagram Using iPhone Albums (Carousels & Reels Workflow): https://www.youtube.com/watch?v=SWx56bHIUAc&t=39s 00:00 Carousel Hack Intro00:35 Set Up Canva Post00:43 Build Grid Frames01:06 Add Photos And Videos01:58 Duplicate For More Slides02:35 Download Slides Separately02:57 Wrap Up And More Tips03:35 Class Plug And Farewell #canvatips #instagramcarousels #realestatemarketing #canvatutorial #getsocialsmart

What does it really take to build an authentic social media presence as a real estate agent? And how can you stand out without trying to be perfect or looking like every other agent online? In this episode of the #GetSocialSmart Academy Spotlight Series, Katie Lance sits down with Krista Simonson, CEO of The Simonson Team with RE/MAX Professionals in the South Denver area, to talk about building community, embracing authentic marketing, and why "done is better than perfect" is one of the most powerful lessons in social media. Krista joined the #GetSocialSmart Academy in 2020 and shares how six years of learning, taking action, and showing up consistently have helped her simplify social media, embrace her personality, and build meaningful relationships. At 57, Krista has even been called an influencer in her community – without trying to be someone she's not! In this conversation, we discuss:- Why authentic social media marketing matters more than ever for real estate agents- How the "done is better than perfect" mindset helps overcome overthinking- Why personalized content stands out more than canned marketing- How to build relationships through Facebook groups, Instagram, and community engagement- Why you don't have to be a technology expert to succeed with social media- How small, consistent actions can create meaningful results- Why taking online relationships offline is essential in real estate- How the #GetSocialSmart Academy helps agents learn practical social media strategies at their own paceOne of my favorite takeaways from Krista is that you don't need to wait until everything is perfect to show up online. Your personality, experience, and relationships are what make you different! Whether you're a brand-new real estate agent or you've been in the business for 20+ years, this conversation is a great reminder that it's never too late to learn, grow, and build a social media presence that feels like YOU. Join the #GetSocialSmart Academy! Want to simplify social media, learn what's working, and connect with a supportive community of real estate professionals? Learn more and join us: https://katielance.com/academy CONNECT WITH KRISTA:https://www.instagram.com/thesimonsonteam/https://www.facebook.com/simonson.team CONNECT WITH KATIE:Website: https://katielance.comAcademy: https://katielance.com/academyInstagram: https://www.instagram.com/katielance/Facebook: https://www.facebook.com/katielanceYouTube: https://www.youtube.com/@KatieLanceLinkedIn: https://www.linkedin.com/in/katielance/TikTok: https://www.tiktok.com/@katie_lance ADDITIONAL RESOURCES:🎓 #GetSocialSmart Academyhttps://www.katielance.com/academy 📅 FREE Content Gridhttps://www.katielance.com/contentgrid 🎤 Book Katie to Speakhttps://www.katielance.com/speaking 📧 Email Newsletter Masterclasshttps://www.katielance.com/offers/xN9YdWZx/checkout VIDEOS TO WATCH NEXT:🔗 Write Your Email Newsletter BEFORE Using AI! (Real Estate Marketing Tip) https://youtu.be/3IhauCOYfT8 🔗 Low Reel Views Don’t Mean It Flopped | Focus on the Right Audience: https://www.youtube.com/watch?v=zIw6p8GuEJA 🔗 Stop Chasing Leads - Start Attracting Business: https://www.youtube.com/watch?v=YsUtRzRXFe0&t=6s 00:00 Welcome and Introductions00:33 How Krista Found the Academy01:59 Member Benefits and Community02:55 Authentic Marketing Over Canned Content06:10 Aha Moment Done Beats Perfect07:51 Advice for New Members09:01 Where to Connect with Krista09:48 Wrap Up and Join the Academy Subscribe for more real estate social media tips, video marketing strategies, and inspiring conversations with agents who are building their businesses through authentic relationships! #getsocialsmart #realestatemarketing #socialmediatips

Should you use ChatGPT or AI to write your email newsletters? My advice: Write your first draft yourself BEFORE turning to AI! In this video, I'm sharing one of my biggest takeaways from a recent email newsletter marketing class for real estate agents: Your emails should sound like YOU, not a generic AI-generated version of you. Email marketing is one of the most powerful ways for real estate agents, brokers, and small business owners to stay connected with their audience, nurture relationships, and build trust over time. But here's the thing: If you're copying and pasting everything from ChatGPT or Claude, you may be losing the very thing that makes your emails effective – your personality, perspective, and authentic voice! In this video, I share: – Why I recommend writing your email newsletter before using AI  – How AI-generated emails can sometimes feel generic or impersonal  – A simple email newsletter format you can use every month  – How to repurpose your YouTube videos, Reels, and other content in your newsletters  – Why writing your own first draft helps strengthen your writing skills  – How to use ChatGPT or Claude to polish your writing without losing your personality  – Why building your email list matters when social media is rented ground You don't have to be a professional writer. You don't have to send emails every day. And your newsletter doesn't have to be perfect! Start with YOU. Write the first draft. Then use AI as a helpful assistant, not a replacement for your voice. Want to learn more about email newsletter marketing? I recently taught a 90-minute training all about email newsletters for real estate agents! Members of the #GetSocialSmart Academy can access the full replay and training materials inside the Academy. Not a member? Join us here:https://www.katielance.com/academy You can also purchase the email newsletter class separately. Click here: https://www.katielance.com/offers/xN9YdWZx/checkout LET'S CONNECT:Instagram: https://www.instagram.com/katielance/Facebook: https://www.facebook.com/katielanceconsulting/LinkedIn: https://www.linkedin.com/in/katielance/YouTube: https://www.youtube.com/@KatieLanceTikTok: https://www.tiktok.com/@katie_lance ADDITIONAL RESOURCES:🎓 #GetSocialSmart Academyhttps://www.katielance.com/academy 📅 FREE Content Gridhttps://www.katielance.com/contentgrid 🎤 Book Katie to Speakhttps://www.katielance.com/speaking 📧 Email Newsletter Masterclasshttps://www.katielance.com/offers/xN9YdWZx/checkout VIDEOS TO WATCH NEXT:🔗 Low Reel Views Don’t Mean It Flopped | Focus on the Right Audience: https://www.youtube.com/watch?v=zIw6p8GuEJA 🔗 Stop Chasing Leads - Start Attracting Business: https://www.youtube.com/watch?v=YsUtRzRXFe0&t=6s 🔗 Post Faster on Instagram Using iPhone Albums (Carousels & Reels Workflow): https://www.youtube.com/watch?v=SWx56bHIUAc&t=39s Are you sending email newsletters? And when you do, are you writing them yourself or using AI? Let me know in the comments! 00:00 Draft Before AI00:13 Why Newsletters Matter01:06 Simple Newsletter Structure01:21 Reuse Your Best Content01:41 Build Your Writing Muscle02:08 When AI Killed Replies02:55 Use AI Without Losing Voice03:32 Class Replay and Next Steps #emailmarketing #realestatemarketing #chatgpt #emailnewsletter #getsocialsmart

Are your Instagram Reels getting only 100, 200, or 500 views? Before you call your content a flop, think again! One of the biggest mistakes real estate agents and business owners make with social media is focusing too much on views and not enough on the RIGHT audience. In this video, I'm sharing why low Reel views don't necessarily mean your content isn't working, how social media builds trust over time, and why the people quietly watching your content may be more valuable than you realize. Here's the thing – you don't need everyone watching your content. You need the right people watching! WE WILL TALK ABOUT: - Why Instagram Reel views aren't the only measure of success- How small interactions build relationships and trust over time- Why people who never like, comment, or follow may still become clients- The importance of getting specific about your niche and ideal audience- Why 100 views can be more meaningful than you think- How consistency and familiarity help generate real estate business Remember, social media isn't always about immediate leads. It's about creating digital breadcrumbs, staying top of mind, and building that know, like, and trust factor. Have you ever had someone approach you in person and say, "I see your content everywhere!" even though they've never liked or commented? I'd love to hear your experience in the comments! TIMESTAMPS: 00:00 Views Aren’t Everything  00:14 How Reels Build Familiarity  00:31 Digital Breadcrumbs Over Time  00:55 Attract the Right People  01:01 Niche Down and Be Specific  01:13 Why 100 Views Matters  01:39 Lurkers and Real Life Proof  01:52 Branding and Indirect Business  02:03 Wrap Up and Call to Action Want to learn how to create content that connects with the right people, builds trust, and helps you grow your real estate business? Inside the #GetSocialSmart Academy, we dive into Instagram Reels, video marketing, content strategy, and so much more – with practical training and a supportive community. Join us: https://katielance.com/academy RESOURCES:🔗 Website: https://katielance.com🔗 Free resources: https://www.katielance.com/freebies🔗 Join our #GetSocialSmart Academy (for real estate agents): https://katielance.com/academy🔗 Looking for a speaker? https://www.katielance.com/speaking🔗 Grab my 18-month planner on Amazon: https://www.amazon.com/GetSocialSmart-18-Month-Social-Planner-Estate/dp/B0D7SBKJ8T/ LET'S CONNECT:🔗 Instagram: https://www.instagram.com/katielance/🔗 Facebook: https://www.facebook.com/katielanceconsulting/🔗 LinkedIn: https://www.linkedin.com/in/katielance/🔗 TikTok: https://www.tiktok.com/@katie_lance🔗 YouTube: https://www.youtube.com/@KatieLance VIDEOS TO WATCH NEXT:🔗 3 Easy Social Media Content Ideas for Real Estate Agents (Steal These!) https://www.youtube.com/watch?v=Q4dDTwGbsjo 🔗 Stop Chasing Leads - Start Attracting Business: https://www.youtube.com/watch?v=YsUtRzRXFe0&t=6s 🔗 Post Faster on Instagram Using iPhone Albums (Carousels & Reels Workflow) https://www.youtube.com/watch?v=SWx56bHIUAc #instagramreels #realestatemarketing #socialmediatips #realtormarketing #getsocialsmart

Want to post Instagram carousels and Reels faster without spending forever scrolling through your camera roll? In this video, I'm sharing one of my favorite iPhone organization hacks – using albums in the Photos app to organize content, choose your best photos and videos, and make posting on Instagram so much easier! As a social media strategist, speaker, and business owner, I'm constantly taking photos and videos at conferences, community events, speaking engagements, and everyday moments. With more than 100,000 photos on my iPhone (yes, really!), having a simple content organization system is a game changer. In this video, I'll walk you through my easy iPhone Albums workflow and show you how I use it to create Instagram carousel posts, photo dumps, and Reels without wasting time searching for content. Here's what you'll learn: – How to create iPhone photo albums for Instagram content  – How to organize event photos and videos in one place  – How to narrow down 50+ photos to your best 20 for an Instagram carousel  – How to arrange your photos before posting  – How to use iPhone Albums to make Instagram Reels faster  – How to remove photos from an album without deleting them from your camera roll  – How to organize photos from multiple people after an event Whether you're a real estate agent, entrepreneur, content creator, or someone who simply wants to post more consistently, this simple workflow can save you time and make Instagram content creation feel much more manageable. Want to get better at Instagram carousels? I recently taught an entire class on creating Instagram carousel posts, including photo carousels, graphic carousels, and best practices for creating content people want to swipe through, save, and share. Click here for access: https://www.katielance.com/offers/m2vV2uMA/checkout RESOURCES & LINKS: 🔗 Learn more about the #GetSocialSmart Academy:  https://www.getsocialsmartacademy.com/ 🔗 Visit my website for social media tips, training, and speaking:  https://katielance.com/ 🔗 Sign up for my Instagram Carousels class: https://www.katielance.com/offers/m2vV2uMA/checkout 🔗 Hire me as a speaker for your next event: https://www.katielance.com/speaking 🔗 Download our free resources: https://www.katielance.com/freebies LET'S CONNECT! Instagram: https://www.instagram.com/katielance/  Facebook: https://www.facebook.com/katielanceconsulting/  LinkedIn: https://www.linkedin.com/in/katielance/  TikTok: https://www.tiktok.com/@katie_lance  Website: https://katielance.com/ VIDEOS TO WATCH NEXT:🔗 3 Easy Social Media Content Ideas for Real Estate Agents (Steal These!): https://www.youtube.com/watch?v=Q4dDTwGbsjo 🔗 Stop Instagram Carousel Cropping | Use the “Mixed” Ratio Setting: https://www.youtube.com/watch?v=Q4dDTwGbsjo 🔗 The Anatomy of a Great Instagram Reel: 4 Things Every Reel Needs: https://www.youtube.com/watch?v=D41swjrWNgQ&t=1s QUESTION FOR YOU:Do you use iPhone Albums to organize your Instagram content, or do you have another system? Let me know in the comments! 00:00 Post Faster With Albums00:09 Why Camera Roll Fails00:21 Create Event Album Workflow00:41 Pick Top 20 Carousel01:00 Reorder For Strong Hook01:13 Post From Albums Easily01:26 Keep Photos While Editing01:55 Use Albums For Reels02:22 Combine Multi Source Media02:40 Wrap Up And Next Steps #instagramtips #iphonephototips #instagramcarousels #instagramreels #getsocialsmart

Not sure what to post on social media this week? If you're a real estate agent looking for simple, effective content ideas, I've got three you can steal today! In this video, I'm sharing three easy social media content ideas for Realtors that you can use on Instagram Reels, Facebook, TikTok, or YouTube Shorts – without spending hours creating content. Here are the 3 ideas: 1.B-roll videos: Capture simple clips of your everyday real estate activities and add helpful text on the screen. Share buyer tips, seller advice, or local market insights. 2. Green screen videos: Use Instagram, Edits, or CapCut to share local news, housing market updates, or community happenings. Add your perspective and expertise! 3. Answer frequently asked questions: Get on camera and answer the questions your buyers and sellers are already asking. Keep it short, helpful, and conversational. Here's the thing – you don't need fancy editing, viral trends, or Oscar-worthy videos to succeed on social media. You need to show up consistently, share your expertise, and let people get to know YOU! These three content ideas are easy to repeat, batch, and customize for your local real estate market. Want more real estate social media tips, Instagram training, and practical content strategies? Join us inside the #GetSocialSmart Academy! We help real estate agents and brokers simplify social media, create better content, and build relationships that lead to business. https://katielance.com/academy LET'S CONNECT! Website: https://katielance.com Instagram: https://www.instagram.com/katielance Facebook: https://www.facebook.com/katielanceconsulting LinkedIn: https://www.linkedin.com/in/katielance YouTube: https://www.youtube.com/@KatieLance TikTok: https://www.tiktok.com/@katie_lance ABOUT KATIE LANCE Katie Lance is a nationally recognized real estate social media strategist, keynote speaker, author, and founder of the #GetSocialSmart Academy. She helps real estate agents and brokers get smarter about social media, video marketing, and AI without feeling overwhelmed. VIDEOS TO WATCH NEXT:🔗 The Anatomy of a Great Instagram Reel: 4 Things Every Reel Needs: https://www.youtube.com/watch?v=D41swjrWNgQ 🔗 Stop Instagram Carousel Cropping | Use the “Mixed” Ratio Setting: https://www.youtube.com/watch?v=8SOT1gotKjc 🔗 I Love AI… But I Want to See YOU: https://www.youtube.com/watch?v=3mxw0HPgUw8&t=39s QUESTION FOR YOU: Which of these three content ideas will you try first – B-roll, green screen, or answering questions? Let me know in the comments! #realestatesocialmedia #realtormarketing #instagramreels #realestatecontent #getsocialsmart

Tired of Instagram cropping your carousel photos — or worse, cutting off people’s heads? There’s a simple fix! In this quick Instagram tutorial, I’ll show you how to use the Mixed ratio setting when creating an Instagram carousel with both vertical and horizontal photos. This is especially helpful when you’re sharing:– Event or conference photos– Real estate listing photos– Community events– Birthday or personal photo dumps– End-of-month recaps– Behind-the-scenes content   When you’re creating your carousel, select your photos, tap Next → Ratio → Mixed. Instagram will preserve the orientation of your vertical and horizontal photos instead of forcing everything into the same crop. One important caveat: The Mixed ratio option works when you’re posting photos with different orientations. If your carousel includes both photos and videos, your media will need to use the same dimensions.Save this tip and share it with someone whose Instagram carousels could use a little help! P.S. I recently taught an entire class on Instagram Carousel Posts Made Simple inside the #GetSocialSmart Academy. Academy members can log into the dashboard to watch the replay and grab the resources. RESOURCES AND LINKS:🔗 Instagram Carousels Made Easy class: https://www.katielance.com/offers/m2vV2uMA/checkout 🔗 Join the #GetSocialSmart Academy: https://katielance.com/academy 🔗 Free social media and marketing resources: https://katielance.com/freebies 🔗 Looking for a social media, AI or marketing speaker for your next event? Go to: https://katielance.com/speaking LET'S CONNECT:Instagram: https://www.instagram.com/katielance/YouTube: https://www.youtube.com/katielanceLinkedIn: https://www.linkedin.com/in/katielance/Facebook: https://www.facebook.com/katielanceconsultingTikTok: https://www.tiktok.com/@katie_lance  WATCH THESE VIDEOS NEXT:🔗 The Anatomy of a Great Instagram Reel: 4 Things Every Reel Needs: https://youtu.be/D41swjrWNgQ?si=bvQsjARMzLdvPk5- 🔗 My Favorite Content Creation Apps I Use Every Day: https://youtu.be/jImf4o4BmA4?si=hD6Jvosuq4qg1hPs 🔗 How to Reorder Your Instagram Grid (Without Editing or Pinning Posts)https://youtu.be/GDyD3wO5eac?si=a4wx45akoPOP21tf 00:00 Carousel Cropping Problem00:19 Select Photos in Order00:28 Use Mixed Ratio00:47 Limitations With Video01:24 When to Use This01:42 Save Share and Learn More02:10 Wrap Up and Goodbye

What makes a great Instagram Reel? It’s not fancy editing, dancing, or trying to go viral. In this video, I’m breaking down the four things every great Reel needs: hook, value, personality, and a call to action.Whether you’re a real estate agent, broker, small business owner, or entrepreneur, this simple framework can help you create Reels that stop the scroll AND help people connect with you. You’ll learn:– How to create a hook that gets people to stop scrolling– Why value is about more than simply sharing information– How your personality and perspective help your content stand out– Simple calls to action that don’t always involve asking for the sale– Why you don’t need fancy editing to create effective Reels   Remember:Hook = stopValue = stayPersonality = connectCTA = what to do next You don’t need to overcomplicate your Reels. Start with these four things and build from there! LINKS AND RESOURCES: 🔗 Katie Lance: https://www.katielance.com/ 🔗 #GetSocialSmart Academy: https://www.getsocialsmart.com/ 🔗 Katie Lance on Instagram: https://www.instagram.com/katielance/ 🔗 Katie Lance on YouTube: https://www.youtube.com/katielance 🔗 Katie Lance on LinkedIn: https://www.linkedin.com/in/katielance/ 🔗 Katie on FB: https://www.facebook.com/KatieLanceConsulting/ 🔗 Free content grid: https://www.katielance.com/contentgrid 🔗 Free resource library: https://www.katielance.com/freebies ADDITIONAL VIDEOS TO WATCH🔗 Facebook Business Page Link Limits: 2 Workarounds That Still Work: https://www.youtube.com/watch?v=lbslN9tZ4z4&t=18s 🔗 How the #GetSocialSmart Academy Helped Kama Burton Get More Visible & Consistent: https://www.youtube.com/watch?v=LPj7RKmdXhk&t=307s 🔗 3 Simple Ways to Stay Organized With Your Content (Plus a Backup System): https://www.youtube.com/watch?v=if9vNXBEGKA&t=10s 00:00 What Makes a Great Reel00:06 Four-Part Reel Framework00:15 Hook Stop the Scroll00:28 Value Give a Reason to Stay00:42 Personality Build Connection01:10 Call to Action Next Step01:34 Quick Recap and Outro

Facebook is changing how business pages can share external links – and if you’ve seen the new link-limit pop-up, you may be wondering what to do next. In this video, I’m sharing what I’m doing instead of paying to upgrade, plus two simple Facebook link-sharing workarounds that are especially useful for real estate agents, brokers and small business owners. We’ll talk about:– Why Facebook is limiting external links on business pages– Why I still recommend keeping your Facebook business page active– How Facebook Events can help you promote open houses, classes and other events– How to use Facebook Stories to share clickable links– A simple Canva workflow for listing Stories– Why Facebook still matters for real estate marketing, search and visibility– Why I’m not paying to upgrade right now Facebook isn’t dead – but the way we use it continues to change. Instead of abandoning your business page, it may be time to adjust your strategy. Have you seen the Facebook link-limit notification yet? Let me know in the comments – and share any workarounds you’ve discovered! Want ongoing social media and marketing training for real estate professionals? Join the #GetSocialSmart Academy:https://katielance.com/academy CONNECT WITH KATIE: 🔗 Join the #GetSocialSmart Academy: https://katielance.com/academy 🔗 Learn more about Katie Lance:https://katielance.com/ 🔗 Free #GetSocialSmart Content Grid:https://www.katielance.com/contentgrid 🔗 Follow Katie on Instagram:https://www.instagram.com/katielance/ 🔗 Connect with Katie on LinkedIn:https://www.linkedin.com/in/katielance/ 🔗 Follow Katie on Facebook:https://www.facebook.com/katielanceconsulting/ 🔗 Subscribe to Katie on YouTube:https://www.youtube.com/@KatieLance 🔗 Book Katie to speak at your next event:https://www.katielance.com/speaking ADDITIONAL VIDEOS TO WATCH:🔗 My Favorite Content Creation Apps I Use Every Day https://youtu.be/jImf4o4BmA4?si=AjeMmkkP2e2jbYV4 🔗 Realtors: Stop Overcomplicating Facebook | What’s Actually Working in 2026 https://youtu.be/ke3r2s8oo8E?si=k-YWvhMC8dWgkhp7 🔗 Facebook Privacy Post Hoax: Stop Copying and Pasting This Viral Scam https://youtu.be/6TuTvbBs8C4?si=lhYK0IGfp2chN_zv 00:00 Facebook Link Limits00:44 Why Still Post01:25 Workaround One Events02:22 Event Posting Tips03:11 Workaround Two Stories03:59 Story Link How To04:41 Quick Recap Templates05:19 Final Thoughts Invite05:50 Academy Outro

Meet Kama Burton – broker/owner, real estate professional, speaker and longtime member of the #GetSocialSmart Academy! Kama first discovered Katie Lance at WomanUP! in 2019 and has been following, learning and implementing ever since. In this Academy Member Spotlight, Kama shares how the #GetSocialSmart Academy has helped her become more visible, consistent and confident with social media – especially Instagram. We talk about:– Why having access to training replays has been so valuable as a busy broker– How she went from feeling unsure about Instagram to using Stories, Reels and carousels consistently– Why simple content often performs better than over-produced content– How one simple video generated 500+ views– Why people want to see YOU – not just generic or perfectly polished content– How Academy coworking sessions have helped her get more done– Why “done is better than perfect” has changed the way she approaches social media– Her advice for anyone considering joining the Academy  One of my favorite reminders from our conversation: Don’t overthink it. Keep it simple and get it done. Ready to become more consistent and confident with your own social media? Join the #GetSocialSmart Academy:https://www.katielance.com/academy LET'S CONNECT:🔗 Join the #GetSocialSmart Academy: https://www.katielance.com/academy 🔗 Katie Lance: https://www.katielance.com/ 🔗 Connect with Katie on Instagram: https://www.instagram.com/katielance/ 🔗 Connect with Katie on LinkedIn: https://www.linkedin.com/in/katielance/ 🔗 Connect with Katie on FB: https://www.facebook.com/KatieLanceConsulting/ 🔗 Connect with Kama Burton on Instagram:Instagram: @kamaspeaks 🔗 Check out Katie's free resource library: https://www.katielance.com/freebies WATCH THESE NEXT:🔗 3 Simple Ways to Stay Organized With Your Content (Plus a Backup System): https://www.youtube.com/watch?v=if9vNXBEGKA 🔗 When Knowledge Is Free, What’s Your Value? | AI-Proof Your Real Estate Business: https://www.youtube.com/watch?v=tOXuDDVUEwE 🔗 #GetSocialSmart Academy Spotlight: Deborah Wess on Consistency, Confidence & Simple Video Habits: https://www.youtube.com/watch?v=WShTlSfyoCI&t=164s 00:00 Welcome and Introductions00:25 Why Kama Joined00:57 Member Benefits and Replays01:53 Podcast Training Surprise02:36 Business Impact on Instagram03:47 Reels and Carousel Breakthroughs06:05 Keep It Simple and Authentic06:49 Advice for Joining07:59 Connect and Final Wrap

How do you stay organized with your social media content without spending hours every week? In this video, I’m sharing three simple ways I organize my content – plus the backup system I use to make sure I never lose what I create. Having a simple content organization system can make such a difference, especially if you’re a real estate agent or small business owner creating your own social media content. I’ll walk you through how I keep a running list of content ideas so I always have something to record, how I organize Canva with folders and reusable templates, and how I use albums on my phone to keep my videos, photos and other assets easy to find. Plus, I’m sharing my monthly backup system. At the end of each month, I move my content off my phone and save it to Dropbox. You could also use Google Drive, iCloud or whatever system works best for you. Remember – social media is rented ground. We don't own Instagram, Facebook, TikTok or YouTube, which is why it’s so important to save and own the content you work hard to create. You don’t need a complicated system. You just need a simple one you’ll actually use! 00:00 Content Organization Overview00:07 Keep a Running List of Content Ideas00:33 Organize Canva With Folders and Templates01:30 Organize Videos and Assets With Phone Albums02:04 Back Up and Own Your Content02:39 Wrap Up and Next Steps CONNECT WITH KATIE: 🔗 Learn more about Katie Lance: https://katielance.com/ 🔗 Check out the #GetSocialSmart Academy: https://katielance.com/academy 🔗 Free Content Grid: https://www.katielance.com/contentgrid 🔗 Book Katie as a speaker: https://www.katielance.com/speaking 🔗 YouTube: https://www.youtube.com/@KatieLance 🔗 Instagram: https://www.instagram.com/katielance/ 🔗 Facebook: https://www.facebook.com/katielanceconsulting 🔗 LinkedIn: https://www.linkedin.com/in/katielance/ VIDEOS TO WATCH NEXT:🔗 4 Easy Video Ideas for Real Estate Agents Who Don’t Know What to Post: https://www.youtube.com/watch?v=J8VYCWMTa8I&t=13s🔗 How to Find Your Voice on Social Media as a Real Estate Agent: https://www.youtube.com/watch?v=McX3QrVLDaM🔗 How to Audit Your Social Media Content Before Building a Strategy: https://www.youtube.com/watch?v=G20Q4CIS4w8 Want to go deeper with your social media strategy, content planning, video marketing and AI? Join us inside the #GetSocialSmart Academy: https://katielance.com/academy

Struggling to stay consistent with your social media content – without spending hours every week creating, editing and posting? The answer may not be creating MORE content. You may just need better systems. In this video, I’m sharing three simple systems I’ve used for years to stay organized, batch-create content, post consistently and save time. We’ll talk about: – How to create a simple system for posting and scheduling your content– When to post manually vs. schedule ahead– Tools like CapCut that can make video editing faster and easier– How to use AI tools like ChatGPT, Gemini and Claude without losing your voice– Why time blocking is one of the keys to content consistency– How I break content tasks into daily, weekly and monthly activities– Why batching content can save you hours throughout the month You don’t need to spend hours every day on social media. You need a repeatable system that makes it easier to show up consistently – even when business and life get busy. And remember: AI can help you brainstorm, optimize and work faster, but your audience still wants to hear from YOU – your stories, your opinions, your experiences and your perspective. Want more social media, video marketing and AI strategies for your real estate business? Join the #GetSocialSmart Academy:https://katielance.com/academy Learn more about Katie Lance:https://katielance.com/ Subscribe for more social media, video and AI tips for real estate professionals. CONNECT WITH KATIE: 🏠 Join the #GetSocialSmart Academy:https://katielance.com/academy 💻 Visit Katie Lance:https://katielance.com/ 📸 Follow Katie on Instagram:https://www.instagram.com/katielance/ 💼 Connect with Katie on LinkedIn:https://www.linkedin.com/in/katielance/ 👍 Follow Katie on Facebook:https://www.facebook.com/katielanceconsulting/ 🎥 Subscribe on YouTube:https://www.youtube.com/@KatieLance ADDITIONAL VIDEOS TO WATCH: 🔗 4 Easy Video Ideas for Real Estate Agents Who Don’t Know What to Post: https://www.youtube.com/watch?v=J8VYCWMTa8I 🔗 How to Find Your Voice on Social Media as a Real Estate Agent: https://www.youtube.com/watch?v=McX3QrVLDaM 🔗 How to Audit Your Social Media Content Before Building a Strategy: https://www.youtube.com/watch?v=G20Q4CIS4w8&t=44s 00:00 Why Systems Matter00:18 Posting and Scheduling Workflow01:16 Editing and AI Tools02:30 Time Blocking for Consistency03:29 Wrap Up and Next Steps