
Advertise on podcast: Working Girl Talk
Rating
5from
This podcast has
163 episodes
Language
EnglishPublisher
Working Girl TalkExplicit
No
Date created
2019/04/01
Latest episode
2025/12/03
Average duration
24 min.
Release period
26 days
Description
Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
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Check latest episodes from Working Girl Talk podcast
How To Make Marketing Memorable & TikTok's New Creator Stats
2025/12/03
"Bahh da bah bah bah"
"Very demure, very mindful"
"Puppy monkey baby."
...Now if these words evoked a memory of a brand or piece of content, you're not alone. What makes marketing truly memorable? Let's discuss the principles of memorable content.
Also in today's episode:
Venmo X Taco Bell (QSR Mag)
TikTok's New Creator Content Report
Gremlins 3 & Jack In The Box x Gremlins Ad
Facebook's Holiday ad (Fast Company)
TikTok's emotional ads (example)
Ad Recall Should Be a Thing of the Past (Advertising Week)
"Made To Stick" by Dan and Chip Heath - Read A Kidney Heist HERE
💌 Love this episode?
Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.
How to Hook an Audience + Macy's Thanksgiving Day Parade
2025/11/26
Mock apology posts were everywhere online. Now, why does something like this make an impact? The Marketing Hook.
Today, we're discussing some marketing hook strategies to create content that people actually want to stick around and consume.
Other topics:
Thanksgiving Day Parade, Wicked: For Good collabs and 2026 movie trailers!
Why I Ditched CapCut For Instagram Edits
2025/05/14
On January 19, 2025, the long-awaited TikTok ban went into effect. A favorite social platform was gone (so we thought), along with the popular social media editing app, CapCut, which is owned by TikTok. Our feeds were filled with goodbye videos and error message screenshots but something else happened that day: Instagram announced their own social media editing app, Edits.
Now that Edits has launched and been around for a few weeks, here's my official review including, favorite features and opportunities.
💌 Love this episode? Leave a review, follow the show, share with a marketing/social media BFF, and check out @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.
A1 vs. AI, Locked Posts on Instagram & A New TikTok Challenger
2025/04/16
MARKETING NEWS
Instagram for iPad?! (The Verge)
Locked Posts on IG (Social Media Today)
Meet a new TikTok challenger, Neptune (TechCrunch)
CAMPAIGNS OF THE WEEK
A1 vs. AI
San Pellegrino x The Sopranos (AdWeek)
Jet-Puffed’s Easter Hack (CNN, WalMart)
CELEBRITY x BRAND COLLAB ROUNDUP:
Kardashian x Crumbl
Dolly x Good American
Nike x Rory McIlroy
WORK BREAK
Denise Richards & Her Wild Things
A24's Warfare
💌 Love this episode? Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.
A Poppsi Is Born and Matte vs. Matt
2025/03/18
Poppi is purchased (and i tried it!), longer short videos are gaining traction (I’ll explain) and I’m almost caught up on severance. Yes that’s big enough news to include in my intro. Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and movies.
NEWS
Pepsie Purchases Poppi - Forbes
Meta and “Community Notes” - Media Post
AI Comments were spotted - Daily Carnage via Jonah Manzano
3-minutes videos may perform better - Buffer and Social Media Today
CAMPAIGN OF THE WEEK
Tower28’s The Blush Lives of Sensitive Girls - shoutout to Rachel Karten for bringing this to my attention in her newsletter. IT’S AMAZING and I’ll share why!
WORK BREAK:
Novocaine
Upcoming trailers: Accountant 2 and Ballerina
Severance (contains Season 1 Spoilers!)
Lady Gaga’s Mayhem album
A Separate Reels App?! & The Return of Duo
2025/03/05
In today's episode:
Tiktok launched an Oscars hub
Cynthia Erivo visits Raising Cane's - E!
McDonalds celeb orders - AdWeek
Instagram may launch a stand-alone app for Reels - The information
YouTube: now the most frequently used service for listening to podcasts in the U.S. - YouTube
YouTube mid-roll ads announcement . Google
Prebiotic sodas making moves - Poppi, Ollipop and Coke - Marketing Brew, CNBC
Duo is alive - USA Today
WORK BREAK:
Eternal Sunshine of the Spotless Mind (Prime)
Running Point (Netflix)
Netflix Bites, Hailey Bieber x FILA & Buzzfeed's SNARF Strategy
2025/02/26
Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and film.
In today's episode:
Buzzfeed’s new social platform, minus the SNARF (ANA, TechCrunch, Sign-up Page!)
Netflix Bites opens in Vegas --and I need to go! (Variety)
Rachel Kirkconnell and Brawny (E!)
Hailey Bieber x FILA (See the landing page!)
RIP Duo the owl
WORK BREAK:
Traitors recap/thoughts (spoilers around the 10 minute mark)
FOLLOW Working Girl Talk on Instagram
Oscar Predictions with Michelle Miller, actress & podcaster
2025/02/18
It's been a while since we've done a full Work Break episode and I think we all could use a break, right?! Today, we have just what you need. I'm joined by SAG-AFTRA actress and podcast host, Michelle Miller.
We dive into:
Oscar Predictions: The Brutalist, Conclave, The Substance, Timothy Chalamet, Best Actress and Best Movie guesses!
Alex Cooper's Sirius XM launch
Michelle's Onyx Storm event experience & an update of where I'm at (spoiler alert!)
and more!
⭐️ Check out Michelle's podcast, Mentors on the Mic and follow Michelle.
🍿 Follow Working Girl Talk on Instagram and TikTok.
Super Bowl Ad Awards: Chazmo, Poppi, Favorite Celebrity Cameos & More!
2025/02/11
From Totino's to Doritos and Post Malone to Catherine O'Hara --- we're breaking down one of the best days in marketing and advertising, the ads during Super Bowl LIX! I'm joined by my marketing bestie, Alyssa. We're breaking down our favorite ads, sharing our edits, and giving out the following awards:
Most Memorable
Best Celebrity Cameo
The Odd Ball Award
Points for Creativity
A Nice, Classic Marketing Ad
Missed Opportunity Award
The Not So Great...Award
Overall Best in Show
Follow Working Girl Talk on Instagram and don't forget to rate the show. Have a wonderful work day!
GRAMMYs, Super Bowl Barbies & voted Best Podcast!
2025/02/04
Thank you for voting Working Girl Talk the Best Podcast in Phoenix, Arizona!! It means the world. Here's what we're talking about today:
The GRAMMY Awards
Partners
Memes
Best Dressed
Super Bowl...Spoilers?
Dunkin, Stand Up to Jewish Hate and Pringles bring in big names.
Campaign of the Week:
Barbie's Super Bowl collab
Bratz shouts out David Lynch
WORK BREAK:
Fantastic Four Trailer - here's why I like it
Mission: get Adam Sandler to be our guest of honor!
New Instagram Features & Super Bowl Teasers & TikTok Bans, Oh My!
2025/01/28
Marketing News:
🗞️ Instagram Algorithm Updates & New Features (@mosseri, Lia Haberman)
🗞️ TikTok's 75-day Extension; Who's Buying? (USA Today, NPR, CNBC)
🗞️ Super Bowl Ad Teasers Have Arrived — Charli XCX, Martha Stewart & More! (Forbes)
Campaign of the Week:
⭐️ Why I love NYXTAPE (NYX Cosmetics)
WORK BREAK
🎬 Oscar noms are here!
🎬 Conclave Review — watch on Peacock
🎬 Nosferatu Review — rent at home on Amazon Prime
📚 Onyx Storm is taking over my life
Make sure to follow @WorkingGirlTalk on Instagram. Have a wonderful work day!
Fun First: The Secret Sauce to Creativity
2025/01/08
Welcome to the first episode of 2025! It's a short and sweet "work memo" today and we're talking about the need for more FUN in work and life. It's no secret that burn out is rampant and the world can be a scary place.😬 This is a quick reminder to inject more fun into your daily routine - and when you do, it can lead to creative results.
MARKETING NEWS
Kristin Juszczyk and Emma Grede launch OffSeason (GMA)
Disney acquires 70% of Fubo (EMarketer)
Instagram will surpass Facebook to become the largest social ad business (EMarketer)
Golden Globes viewers increase (Marketing Brew)
Crumbl x Dove launches! (StyleCaster)
WORK BREAK:
I started watching Severance - whoa!
A Complete Unknown recap
Best Marketing Campaigns of the Year & 2025 Predictions with Jordan Crump of The Space Social
2024/12/31
From the Summer Olympics to Skims collabs to Crumbl x Kylie, today we're breaking down our favorite campaigns of the year! Boutique agency owner and social media manager Jordan Crump, of The Space Social, joins me as we look back on a year of viral moments and collabs. Let's dive in!
In this episode:
⭐️ Top Collaborations
⭐️ Funny Campaigns
⭐️ Marketing FLOPS (sorry!)
⭐️ Overall favorite campaign/viral moment
⭐️ 2025 Predictions - influencers and more!
⭐️ Top piece of advice for social managers heading into the new year
WORK BREAK:
Jordan and I dive into this season of Real Housewives of Salt Lake City and the season finale of Yellowstone. Enjoy!
FOLLOW @thespacesocial on instagram
FOLLOW @workinggirltalk and @abbyzufelt
A Nonsense Christmas Recap & A Goodbye To The Eras Tour
2024/12/13
It's officially the holiday season! And because this can be a time of stress, sickness and burn out, we're keeping things unserious and fun today.
Specifically, this episode is full of nonsense.☺️
My longtime friend, fellow marketer and, now, Sabrina Carpenter and Kansas City Chiefs Correspondent, Alyssa Leavitt joins Working Girl Talk today! Sit back on your work break and enjoy a reprieve from the sometimes stressful season.
In this episode:
⭐️ A (too?) detailed recap of Netflix's A Nonsense Christmas with Sabrina Carpenter
⭐️ Pantone releases the 2025 color of the year
⭐️ The Eras Tour is officially over. It was rare and we were there.🥹
⭐️ Will Netflix's NFL Christmas live games actually work?
⭐️ A Hallmark Christmas village in Kansas City?!
FOLLOW Working Girl Talk on Instagram.
I hope you have a great work week, and an even better work break!
Spotify Wrapped, Alex Cooper's Unwell Drink Launch & Walmart's "TV Show"
2024/12/05
Taylor Swift remains on top! Spotify and Apple released their year-end recaps and we need to discuss Walmart’s "tv show" strategy for Black Friday. Let's dive in!
Today's topics & links:
TikTok Shop's Black Friday Numbers (The Creator Economy by Kaya Yurieff via The Information, Business Insider)
Apple Music Replay vs. Spotify Wrapped
Walmart's Black Friday "TV series" featuring Anthony Ramos, Jake Shane, Chad Michael Murray, Taye Diggs and more! (Walmart's instagram, Kevin Kelly’s 1000 true fans essay)
Plus, words of encouragement for our social media managers out there!
Work Break:
I'm rewatching Glee (I love you it's ruining my life)
Follow Working Girl Talk on Instagram
Podcast reviews
Read Working Girl Talk podcast reviews
DanielleFairbanks 2025/05/15
Content Creator that LOVES This
Love love this podcast it’s so fun!!!
Sarahluvsjoy 2023/03/02
Needed this exactly at the right time!
Thanks so much for keeping this podcast going!
Jacque ajsnakndiwnekqnsjsb 2021/07/03
love
fav podcast! have been listening for over a year, I get excited for each new episode
Tgnkinfrcbongrchin 2021/04/12
LOVE
I love this podcast! I always leave inspired and looove listening!
Madison Scheuer 2021/03/25
Inspiring insights for any career woman!
With insightful success stories from guests in various industries to the host Abby’s down-to-earth approach, this is hands down my favorite podcast! A...
EVENTive Brush 2021/03/20
Love this podcast!
I look forward to Abby’s podcast every week! Love her interviews and solo episodes which are all packed with tons of value! Thanks for adding inspirat...
liveabeautifulstory 2021/03/05
❤️this Biz Girl #Podcast!
Abby is a Pleasure to listen too! I love learning from Her & her Guests! Good Girl Vibes Here! Yet another Reason to #TGIF!
Also~ Love the New Cover...
michemidl1 2021/01/05
Fantastic podcast!
The Working Girl Podcast is so entertaining and fun. I appreciate Abby’s perspective on different topics and she brings in great guests. Highly recomm...
Bunz29 2020/11/27
A must-listen!
So glad I stumbled across this podcast - each episode is packed full of super actionable tips that you can hop off and implement to help move your biz...
ddvnielle 2020/09/08
Bingeable and inspirational!
I like to binge listen to several episodes in a row and I learn something new every time I tune in! Every episode is enjoyable because of Abby’s fun p...
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