
Advertise on podcast: Becoming You Podcast
Rating
4.9from
This podcast has
257 episodes
Language
EnglishPublisher
Rebecca CafieroExplicit
No
Date created
2019/04/14
Latest episode
2025/11/17
Average duration
39 min.
Release period
13 days
Description
It's time to become YOU and turn your dreams into reality! Each week former corporate executive turned business and lifestyle designer, Rebecca Cafiero, will bring you inspiring guests, lifestyle and business tips and tools to empower you to BE your best, so you can design a life and business you love! Give yourself permission to BE who you are uniquely meant to be while taking massive action to live your passions!
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Check latest episodes from Becoming You Podcast podcast
Building in Sicily: Startup Dreams and Sacred Days
2025/11/17
Welcome back, or "ciao amici"! In this deeply personal catch-up episode, I'm pulling back the curtain on the last 90 days, an adventure that's included moving the entire family (and dog!) to Sicily for a sabbatical AND launching a beta product, PitchWell. It's been a time of immense "good and growth, the hard and the holy".
I'm sharing what it's really like to live abroad past the "vacation phase", navigate being a beginner again, and build a startup from Sicily. This episode is part travel diary, part startup update, and all about what happens when you say yes to the things you "can only imagine".
In This Episode, I Share: The launch and growth of PitchWell, the AI-powered visibility platform, and what it was like to ship the next version from Sicily. The "good" of living in Italy: increased family time, daily walks, and dinners together. An update on learning the language (I've graduated from survival A1 to elementary A2!). How this adventure is building "chosen resilience" for the whole family, instead of resilience that comes from trauma. A story about my nine-year-old son's newfound confidence and a rainy crepe adventure. The "growth" (or hard parts): the mental load, the 9-hour time zone difference for calls, and the nightly exhaustion from being a beginner. The incredible creative energy of Sicily and how it feels like a "magic school". The difference between transparency (sharing when it's wrapped in a bow) and vulnerability (sharing while you're still in it). Why I'm practicing "devotion over discipline". What you can expect for the new season of the Becoming You podcast. Favorite Quotes: "I was giving you a preview of season my life that I didn't even understand how it was going to unfold." "We're past the vacation phase." "It's chosen resilience instead of like resilience that you have to survive." "I think Italy's made me a beginner again and I think I was afraid to be a beginner." "Transparency is sharing when it's like wrapped up in a bow... Vulnerability is sharing while we're still in it." "If you are imagining it, which means that you can create it." "Visibility is a devotion to your gifts. It's not a performance." "Show up authentically and you never need to show up perfectly." "If you've ever wondered if you peeked, you haven't." 🌿 Resources & Links: 📖 Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm: https://bit.ly/rebeccasbalanceblueprint
📲 Subscribe for more soulful, strategy-filled episodes: https://www.youtube.com/rebecca.cafiero
Do It Fat: Reclaiming Visibility, Worth, and the Space You Deserve with Sara Chambers
2025/11/17
Sara Chambers is a brand strategist, TEDx speaker, best-selling author, and the CEO of Elly and Nora Creative, a full-service agency that builds brave, bold, brag-worthy brands for entrepreneurs who are ready to lead with purpose and power. With a background in marketing, PR, and communications for nonprofits and a variety of personal and lifestyle brands, Sara has spent nearly two decades helping thought leaders clarify their message, amplify their mission, and own their space. She's also the founder of Chicks Who Give a Hoot, a nonprofit mobilizing women entrepreneurs as a force for good through media, mentorship, and community.
Do It Fat is her first book. Proceeds from the first week of sales will benefit The Body Positive https://thebodypositive.org/, a nonprofit dedicated to fostering self-love, body trust, and empowerment.
This partnership reflects the book's core message: that healing self-worth leads to greater agency, mental well-being, and autonomy.
In This Episode, We Share: The staggering statistic: 85% of women surveyed in the U.S. have delayed a major life opportunity simply because of how they felt in their body. How the weight loss industry (over $70B annually in the US) and the beauty industry ($100B globally) use shame as a business model and create problems to sell you solutions. Why body hatred isn't a personal failing, it's culturally conditioned and tied to capitalism. A discussion on how body trends (from heroin chic to Brazilian butt lifts ) are designed to keep women chasing an ever-moving goalpost. Sara's personal journey: why losing a significant amount of weight was more triggering than she expected and didn't solve the underlying issues. Rebecca's personal story about getting breast implants in her 20s and later having them removed for her health and as an example for her daughter. Why this conversation isn't just about weight, it's also about aging and other forms of physical criticism. The critical link between branding and personal development: You can't fully embody your brand if you haven't done the "inside job". Favorite Quotes: "How much impact has stayed silent and quiet and unseen... because women have not brought their ideas... because they didn't like what they saw in the mirror." "How much soul joy has been suffocated because of the lack of personal permission to show up as you are?" "Shame is absolutely a business model." "It doesn't matter if you're a size 2 or a 22, looking in the mirror with eyes of criticism is a universal experience." "Happiness is when your expectations meet the outcome... We're trying to change the outcome and what I'm saying is can we change the expectations?" "You will never see a side by side before and after picture of my body change... I'm not done. My body is not over. And it's always changing." "The body that you live in is not determinant of whether or not you are good enough for that opportunity." "You don't owe the world a smaller version of yourself. You just owe it the truest one." 🌿 Resources & Links: Get Sara's Book & Free Workbook: Visit doitfatbook.com to buy Do It Fat: An Unapologetic Guide for Taking Up More Space Regardless of Your Size and download the free companion workbook with journaling prompts and bonus resources. Connect with Sara: Follow her on Instagram @SaraChambersCreative and learn more about her branding agency at LAnoraCreative.com. 📖 Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm: https://bit.ly/rebeccasbalanceblueprint 📲 Subscribe for more soulful, strategy-filled episodes:https://www.youtube.com/rebecca.cafiero Do It Fat Book https://www.doitfatbook.com/ Personal Website https://www.sarachamberscreative.com/ Agency Website https://ellyandnoracreative.com/ Non-Profit https://chickswhogiveahoot.com/ Podcast - Chicks Who Give A Hoot https://podcasts.apple.com/us/podcast/chicks-who-give-a-hoot/id1190961475
Behind the Scenes of PitchWell: Empowering Human Voices in an AI World
2025/08/03
In this high-energy and deeply personal episode, I'm pulling back the curtain on the second big secret I've been keeping. PitchWell, my new AI-powered visibility platform built for thought leaders, experts, and entrepreneurs who are ready to be seen.
What started as a soul slap at a women's event in Palo Alto turned into a whirlwind of ideation, innovation, and execution, and I'm taking you behind the scenes of it all. From building a startup in 60 days using AI and no-code tools to reimagining how visibility and PR should work in today's noisy, algorithm-driven world, this episode is part masterclass, part origin story, and all heart.
In This Episode, I Share:
The moment the idea for PitchWell hit me, and why I had to create it
How I used ChatGPT to brainstorm, plan, and prototype the entire platform
What it looks like to humanize AI while keeping authenticity front and center
Building a startup (and team!) in record time, with minimal resources
The core features of PitchWell: Winsley the pitch assistant, credibility scoring, gamified momentum, and more
Why I believe credibility is the new currency, and how to claim yours
My vision to democratize PR and remove gatekeeping from media access
How you can get involved as a founding user in the Expert Visibility Challenge
Favorite Quotes:
"What if I built the thing that I wish existed?"
"AI has made idea execution faster and more accessible and less intimidating."
"How do I create the integrity of it still being a human voice, but powered by AI?"
"Credibility is currency—especially in this day of AI noise and domination."
Action Steps & Takeaways:
Explore no-code tools and AI to take your ideas to market faster
Streamline your visibility efforts by focusing on consistency, not perfection
Let your authentic voice lead—AI is a support, not a replacement
Say yes to early opportunities—join the Expert Visibility Challenge
Use constraints as creative fuel to innovate and build momentum
Resources & Links:
Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm:
https://bit.ly/rebeccasbalanceblueprint
Subscribe for more soulful, strategy-filled episodes:
https://www.youtube.com/rebecca.cafiero
Planning, Packing, and Pursuing Dreams: The Road to Sicily
2025/08/03
In this heartfelt and inspiring episode, I'm finally sharing the full story of our family's move to Italy, a dream over a decade in the making. From the first conversations with my husband about living abroad to packing up our life and saying yes to a brand new chapter in Sicily, I'm taking you behind the scenes of the emotional, logistical, and entrepreneurial journey it took to get here.
I open up about why we chose Sicily, how we're navigating parenting and business in a brand-new country, and what it means to align your life with your values, even when the path is uncertain. Whether you're dreaming of a big move, craving more connection with your family, or wondering how to build a life that feels like you, this episode is filled with the lessons, stories, and soul-stretching decisions that brought us here.
In This Episode, I Share:
Why moving to Italy has been a dream for over a decade
The process of choosing Sicily, and what makes it feel like home
How we planned this as a family (yes, even our dog Olive is here!)
Restructuring my business for more freedom, creativity, and joy
Our schooling decision for the kids, and why we chose full cultural immersion
What I'm letting go of to make space for something new
How I'm embracing uncertainty, discomfort, and deep trust in this season
Favorite Quotes:
"This is probably the biggest logistical thing of my life because this isn't just a decision for me or my business. It involves my husband, my children, schooling, working, and even our dog Olive."
"Would I regret it if I didn't take the sabbatical…this once-in-a-lifetime opportunity at an age where my kids want to still hang out with me?"
"It was just this beautiful litmus test with everything I was offering—'Is this just something I do that's a good idea, or does it light me up?'"
Action Steps & Takeaways:
Revisit your 'someday' dreams—and ask what's really stopping you
Let flexibility be your superpower in seasons of transition
Explore education options that align with your family's values
Say goodbye to obligations that no longer feel aligned
Choose the experience over the ease—it's where the magic lives
Resources & Links:
Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm:
https://bit.ly/rebeccasbalanceblueprint
Subscribe for more soulful, strategy-filled episodes:
https://www.youtube.com/rebecca.cafiero
Introducing the Big Guy: A Decade + of Marriage, Growth, and Staying Connected
2025/07/09
In this heartfelt and candid episode, I'm sitting down with my husband, Igino Cafiero, to share an unfiltered look inside our 14-year relationship. From meeting on Match.com to navigating long-distance dating, marriage, miscarriage, entrepreneurship, and raising two kids, we're opening up about the real moments that have shaped us—both the beautiful and the hard.
Together, we talk about what it takes to build a resilient marriage, why radical honesty has been our compass, and how we keep growing individually and together. Whether you're in a long-term partnership or dreaming of one, this conversation is an invitation to reflect, connect, and remember that no relationship is perfect—but it can be perfectly yours.
In This Episode, We Talk About: Our origin story (and why Igino thought I was a "bit much" at first)
The lessons we learned from long-distance dating
How we've navigated big life transitions: career pivots, miscarriage, and identity shifts
Our approaches to communication and conflict resolution
Parenting philosophies and what we hope our kids learn from watching us
Why vulnerability is the foundation of intimacy
The importance of supporting each other's dreams (even when they don't make sense to anyone else)
Practical advice for staying connected through every season
Favorite Quotes: "Anything is possible. In the array of things that are possible, we should just do that." – Igino
"If you want to do this, then I'm going to be doing it despite the fact that it's not popular. And I'm not going to please people." – Rebecca
"Most of the problems [in relationships] stem from not feeling seen, not feeling heard, not feeling valued." – Igino
Action Steps & Takeaways: Prioritize Communication: Be willing to have the hard conversations and stay open, even when it's uncomfortable
Practice Radical Accountability: Own your role, apologize often, and focus on solutions
Invest in Your Relationship: Make space for connection without kids—date nights, walks, and time away matter
Support Each Other's Growth: Celebrate your partner's passions and give each other room to evolve
Remember Repair: Every relationship has ruptures—what matters is how you repair and move forward together
🌿 Resources & Links:
Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm:
https://bit.ly/rebeccasbalanceblueprint
Subscribe for more soulful, strategy-filled episodes:
https://www.youtube.com/rebecca.cafiero
Enneagram Meets the Spotlight: Finding Your Aligned Visibility
2025/07/02
In this special business bestie episode of Becoming You, I'm joined by my dear friend and Enneagram wizard, Tracy O'Malley, for a candid, hilarious, and deeply practical conversation about the paradox of visibility—why we ache for it, why we sabotage it, and how our Enneagram type quietly dictates both.
We unpack the emotional rollercoaster of being seen, the sneaky ways we hide (even while appearing visible), and why alignment matters more than any perfectly polished pitch. Whether you're an entrepreneur, a coach, or simply someone craving more impact, this episode will help you understand your unique relationship with visibility—and show you how to step forward without losing yourself.
What We Cover
The Paradox of Visibility: How the desire to make an impact collides with the terror of being truly seen.
Visibility, Enneagram-Style: A type-by-type exploration of why you resist the spotlight and how to navigate it.
Self-Sabotage & Resistance: The hidden patterns that keep you playing small—and how to interrupt them.
Vulnerability as a Superpower: Why showing your messy, tender parts is the gateway to connection and trust.
Authentic Alignment Over Hustle: Because if you're not aligned, the spotlight will chew you up every time.
Practical Strategies by Type: What visibility can look like for each Enneagram, from structured plans to spontaneous sharing.
Action Over Avoidance: Simple ways to start showing up, even if your voice is shaking.
Notable Quotes
"Visibility isn't necessarily the goal. Alignment is. Because without alignment, the spotlight will break you every time." — Tracy O'Malley
"Visibility is a mirror. There can be a reckoning, because it really confronts us with identity—whether it's our real identity or the one we're trying to put on." — Rebecca Cafiero
"We want people to see our brilliance without exposing the things we feel may be broken." — Tracy O'Malley
"The only thing keeping you from being visible and being seen and heard and valued for your genius is you." — Rebecca Cafiero
Tracy O'Malley
Enneagram expert, leadership coach, speaker, and creator of the Enneagram Blueprint—helping thousands of leaders leverage their personality for growth and impact.
🔗 tracyomalley.com
📸 Instagram: @tracy_omalley
Resources Mentioned
Tracy's Enneagram Blueprint — A deep dive into discovering your true type and patterns.
Tracy's Podcast — Check out her episodes on resistance by type.
Book: How to Do the Work by Dr. Nicole LePera (mentioned in our chat)
Inside Out (movie reference for all you Enneagram Fours)
Action Steps to Take
Discover your true Enneagram type (hint: free quizzes often miss the mark—get professional guidance).
Reflect on how your type shapes your visibility story and identify the pattern you're ready to break.
Choose one visibility action this week—no matter how small—that feels aligned and true to you.
Pair this episode with Tracy's podcast on resistance to deepen your self-awareness toolkit.
Remember: your next opportunity is waiting, but you have to pitch yourself first.
Resources & Links:
Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm:
https://bit.ly/rebeccasbalanceblueprint
Subscribe for more soulful, strategy-filled episodes:
https://www.youtube.com/rebecca.cafiero
The Truth About Visibility: Why You Must Show Up Before You Feel Ready
2025/06/29
In this solo episode, I'm pulling back the curtain on what it takes to feel visible and confident—before you think you're "ready."
Over the years, I've seen so many brilliant women (including myself!) get stuck in comparison, perfectionism, and impostor syndrome. Today, I'm sharing the mindset shifts and tactical tools that have helped me—and my clients—step into the spotlight with more ease, clarity, and purpose.
From my 3-part framework for defining your unique expertise to actionable tips for pitching yourself, this episode is your reminder that you don't have to wait for permission. You can start showing up now, exactly as you are.
What I Cover in This Episode:
Why the myth of "feeling ready" keeps you stuck (and what actually creates readiness)
The most common visibility blocks (hello, comparison-itis and "info-crastination")
My Unique Expert Experience Framework to define what makes you magnetic
How to pitch yourself for opportunities instead of waiting to be discovered
The difference between tactical tweaks and real energetic alignment
Ways to update your self-vision as you evolve into the next version of yourself
Quotes from the Episode:
"Visibility doesn't start with the pitch. It starts with believing you have something worth sharing."
"You don't become visible once you're ready. You become ready by being visible."
"You are not competing with anyone else. You're magnetic. You're becoming whoever you're meant to be."
Tools + Resources I Mention:
My 4-in-1 Pitch Template
Pitch Club (my DIY PR program)
Entrepreneur Magazine (shoutout to Jason Feifer)
Canva + social media templates
Enneagram (for deeper self-awareness)
Action Steps & Takeaways:
Stop waiting for the perfect moment—start showing up today
Map your unique expertise by combining lived experience, education, and passions
Notice when you're in comparison or perfectionism and choose imperfect action instead
Proactively pitch yourself instead of hoping to be "discovered"
Keep updating your self-vision as you grow and evolve
Want More?
Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm:
https://bit.ly/rebeccasbalanceblueprint
Subscribe for more soulful, strategy-filled episodes:
https://www.youtube.com/rebecca.cafiero
Higher Self Habits for Women Who Want More
2025/06/25
In this empowering in-person conversation, Rebecca Cafiero is joined by habits expert, bestselling author, and former tech executive Alessia Citro to unpack the truth behind habit formation and how to build a life that actually supports the woman you're becoming.
Alessia shares her deeply personal journey from burnout and overachievement to the creation of her Higher Self Habits method, designed specifically for high-performing women craving alignment, energy, and meaning.
Through science-backed insight and feminine wisdom, this episode reveals why rigid routines don't work—and how to design habits that do. If you're ready to close the gap between who you are and who you know you're meant to be, this episode is your roadmap.
What You'll Learn in This Episode: How Alessia's personal burnout became the catalyst for redefining success
Why habits are the "invisible architecture" of identity
The ACTS method: Ambition, Capability, Trigger, Satisfaction
How to sync your routines with your feminine energy cycles
Real-world tips for eliminating friction and making success easier
The surprising power of celebration, visualization, and community
Why flexible routines create consistency (especially for moms!)
Notable Quotes: "Habits are the invisible architecture of our lives." – Alessia Citro
"If you cannot get yourself to do a behavior, ask yourself WTF: Where's The Friction?" – Rebecca Cafiero
"Your identity should create your habits. Who are you identifying as, and are you acting as them?" – Alessia Citro
"You cannot read the label from inside the jar." – Alessia Citro
Resources Mentioned: Alessia's book: Higher Self Habits
ACTS Framework (Ambition, Capability, Trigger, Satisfaction)
Free Guides & Visualization Tools → alessiacitro.com/gift
Atomic Habits, Tiny Habits, The Power of Habit, High Performance Habits
Five Minute Journal, sauna blanket, Stanley Cup (habit stacking tools)
Happier podcast by Gretchen Rubin
The Balanced Blueprint: https://bit.ly/rebeccasbalanceblueprint
Action Steps for Listeners: Audit your current habits—are they aligned with the life you desire?
Apply Alessia's ACTS framework to build sustainable, joy-filled routines
Give yourself permission to evolve with your natural energy rhythms
Eliminate friction by preparing in advance and designing with intention
Surround yourself with people who embody the habits you're building
Business Class Boundaries: How I Take 10 Weeks Off a Year Without Falling Behind
2025/06/22
In this inspiring solo episode, Rebecca Cafiero shares her journey balancing entrepreneurship, family life, and her passion for travel, specifically as she prepares for a month-long European trip.
Through transparent storytelling and actionable strategy, Rebecca unpacks what it takes to design a life and business that honors ambition and joy. From planning extended time off and traveling with kids to leveraging tools like AI for smarter travel, this episode is your permission slip to live first, without sacrificing momentum in your business.
Whether you're an entrepreneur, a busy parent, or simply dreaming of your next adventure, you'll walk away with tangible tips to help you create a life you don't need a vacation from.
What You'll Learn in This Episode:
The difference between building life around your business vs. building your business around your life
Rebecca's framework for scheduling 4–6 weeks of vacation each year
How to integrate work and travel without burnout or guilt
Ways to empower your team and optimize delegation while you're away
Travel planning hacks using AI, credit card points, and booking platforms
How to travel with kids in a way that's enriching and manageable
The importance of energy management over packed itineraries
Real-world systems to design unforgettable experiences with ease
Notable Quotes:
"You don't have to wait to live until all your work is done—you can build your life and your business, your passion, or your pursuit at the same time." – Rebecca Cafiero
"Value doesn't mean you're always available." – Rebecca Cafiero
"You deserve to live a life that you don't need a vacation from. But you also deserve to be able to take some incredible vacations that are fun, expansive, and memorable." – Rebecca Cafiero
Resources Mentioned:
AI Tools: ChatGPT (for itinerary planning, capsule wardrobe)
Travel Tools: Honey (browser plugin), United MileagePlus, Amex/Chase points
Booking Platforms: Airbnb Experiences, TripAdvisor, Yelp
Project Management: ClickUp, Google Drive
Packing Tips: Capsule wardrobe guide (available via DM or email to Rebecca)
Action Steps for Listeners:
Schedule your most important life events first, and build your business around them
Communicate vacation plans clearly with your team and clients
Use tech, points, and AI to streamline travel logistics
Prioritize curated experiences over jam-packed schedules
Involve your kids in planning to make trips meaningful and memorable
Resources & Links:
Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm:
https://bit.ly/rebeccasbalanceblueprint
Subscribe for more soulful, strategy-filled episodes:
https://www.youtube.com/rebecca.cafiero
Frameworks That Sell: Amanda Walker on Coaching Smarter
2025/06/18
In this value-packed, in-person interview, Rebecca sits down with master business mentor and "coach's coach" Amanda Walker to discuss what every entrepreneur needs now more than ever—trust, frameworks, and results-driven offers.
With skepticism rising in the online space, Amanda and Rebecca tackle what they call the "trust recession" in coaching—and how coaches can rise above the noise by building real transformation into their businesses.
From Amanda's proprietary Small Bite Offer methodology to her proven process for transforming lived experience into repeatable frameworks, this conversation is a must-listen for any coach or service provider ready to scale with substance over hype.
What You'll Learn in This Episode: Why the coaching industry is experiencing a trust recession
How to turn your lived experience into a proprietary framework
The power of frameworks to boost confidence, clarity, and client outcomes
Why marketing results is more effective than selling "coaching"
How Amanda uses Small Bite Offers to build trust and create conversion
Examples of frameworks working across industries (not just coaching)
Actionable tips for building a signature process that scales with ease
Notable Quotes: "Every coach should stop selling coaching and start selling results." – Amanda Walker
"The beauty that sets you apart is when you capitalize on your lived experience." – Amanda Walker
"People don't like surprises unless you're delighting them. Frameworks show them what's next." – Rebecca Cafiero
Resources Mentioned: Best Damn Coach Program
Amanda's limited podcast series: How to Find Clients
Small Bite Offer Workshop
Dave Ramsey's "7 Baby Steps" framework
The Pitch Club (Rebecca's event)
Loom (for client delivery)
Action Steps for Listeners: Stop selling time, start selling outcomes—your clients care about results
Build your framework from your lived experience, not borrowed tactics
Create a Small Bite Offer to deliver a quick win and earn trust
Niche down by owning what makes your approach uniquely yours
Plan for scale—make sure your client experience is repeatable and transformational
Resources & Links:
Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm:
https://bit.ly/rebeccasbalanceblueprint
Subscribe for more soulful, strategy-filled episodes:
https://www.youtube.com/rebecca.cafiero
SOLO EPISODE: Aligned AI - Tools I Use to Work Less and Live More
2025/06/16
In this solo episode, I'm pulling back the curtain on how I've been using AI, not just in my business, but in every area of my life.
Over the past two years, what started as a time-saver has evolved into something much deeper: a co-creator for my clarity, a mirror for my mindset, and a surprising partner in personal growth.
From daily task planning and content creation to dream decoding and spiritual integration, I'm sharing how I use tools like ChatGPT, Riverside, Castmagic, and more to work less, live more, and stay deeply aligned.
Whether you're AI-curious or already a superuser, this episode will give you a more conscious, grounded way to approach artificial intelligence—with heart, integrity, and a whole lot of intentionality.
What I Cover in This Episode: How I use AI beyond business—for parenting, healing, travel planning, and creating ease
Why I see AI as a mirror for your thoughts, energy, and intentions
My current daily routine with AI (especially my morning "verbal processing" rituals!)
How I integrate AI into spiritual practices like journaling, dreamwork, and alignment rituals
Ways I keep my voice authentic while using AI to streamline content creation
Misconceptions people have about AI—and how better inputs = better (more magical) output
How to use AI in alignment without losing integrity, creativity, or connection
Quotes from the Episode: "AI isn't the end of humanity—it's a mirror of it."
"What started as a time saver turned into a soul aligner."
"It's not about doing less. It's about showing up more fully in the places that matter."
Tools + Resources I Mention: ChatGPT (aka Rae, my daily go-to)
Riverside (for podcasting)
Castmagic + Fireflies AI (for transcriptions + summaries)
Otter AI (also mentioned)
Star Path (my AI astrology oracle)
ClickUp (project management + life dashboard)
Balance Blueprint → [https://bit.ly/rebeccasbalanceblueprint]
Books: Dirty Genes by Dr. Ben Lynch, Bulletproof protocols by Dave Asprey
Journals: Evo Planner, Five Minute Journal
Action Steps & Takeaways: Try using AI for daily alignment + planning, not just productivity
Personalize your tools—train them with your voice, values, and vision
Use AI as a journaling or verbal processing partner, especially if you're a verbal thinker like me
Challenge the idea that AI has to feel robotic—it can feel intuitive and human
Explore how AI might support not just your business, but your spiritual and emotional well-being
Resources & Links:
Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm:
https://bit.ly/rebeccasbalanceblueprint
Subscribe for more soulful, strategy-filled episodes:
https://www.youtube.com/rebecca.cafiero
Unblock Your Business: The Subconscious Work Behind Sales Success with Julie Costa
2025/06/11
If you've ever felt like you're doing all the things in your business—but still hitting a wall—this conversation is your turning point.
I sat down with my friend and subconscious reprogramming expert, Julie Costa, to dive into the real reasons why entrepreneurs get stuck (and why more strategy isn't the answer). Julie is a master hypnotherapist, NLP trainer, and founder of the Anchored Certification—and she's pulling back the curtain on the work that actually moves the needle: rewiring your subconscious.
This episode is about mindset—but not in the cute, Instagram-quote kind of way. We're talking deep parts work, hypnosis, and how to clear the inner blocks that sabotage your success before you ever hit "publish." Whether you're a coach, creative, or consultant, this is the episode that will help you move from stuck to soul-aligned sales—ethically, effectively, and without the hustle.
In This Episode, We Cover:
Why subconscious patterns—not strategy—are keeping you stuck in business
How parts work reveals internal conflicts that block confidence and clarity
What hypnosis really is and how it reprograms limiting beliefs
Why NLP (neuro-linguistic programming) changes how you lead and sell
The difference between band-aid coaching and true transformation
Julie's journey from retail leader to subconscious breakthrough expert
What to expect inside her Anchored Certification and free open house events
Notable Quotes:
"You don't actually need to learn to, quote, sell. You need to learn a little bit about what's blocking you from receiving." – Rebecca
"The problem people come to us for is never the real problem; it's a symptom of the deeper-rooted issue." – Julie
"If you're not trained to shift it subconsciously or somatically, you're just applying a band-aid." – Julie
Resources & Links:
Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm:
https://bit.ly/rebeccasbalanceblueprint
Subscribe for more soulful, strategy-filled episodes:
https://www.youtube.com/rebecca.cafiero
Learn more about the Anchored Certification Program → https://www.juliemcosta.com/anchored-nlpcoaching-certification
Explore Julie's Activate Audio Library (hypnosis + subliminal audios) - https://www.juliemcosta.com/activate-digital-library
Connect with Julie on Instagram → https://www.instagram.com/julie.m.costa/
Tools mentioned: NLP, hypnotherapy, EFT, HypnoBreathwork
Aligned Takeaways for Listeners:
Get curious about your beliefs around money, visibility, and receiving
Try parts work or hypnosis to resolve inner resistance
Use visualization and embodiment—not just affirmations—for lasting shifts
Consider training in subconscious work if you're holding space for others
Slower Living, Deeper Connection: What a Year in Carmel Has Taught Me
2025/06/08
One Year in Carmel: Alignment, Softness, and the Beauty of Slowing Down
In this solo episode, Rebecca Cafiero takes us on a deeply personal journey through the first year of living in her "soul home"—the coastal village of Carmel-by-the-Sea. It's not just a geographic move, but a soulful shift away from hustle and into harmony.
From Silicon Valley speed to seaside stillness, Rebecca shares what it means to choose alignment over achievement, presence over productivity, and connection over chaos. This episode reflects motherhood, creativity, community, and the quiet power of trusting your inner knowing—even when it defies logic.
If you've ever dreamed of starting fresh or felt the nudge to slow down, this episode invites you to listen to the whispers.
In This Episode, Rebecca Explores:
Why slowing down is often the real secret to healing
What changed (and what didn't) after moving to her "happy place"
The surprising creative renaissance that came from doing less
Redefining success in the wake of her husband's 9-figure exit
How soft rhythms and strong roots create a deeper family connection
Letting go of "shoulds" to reclaim joy, rest, and ritual
The magic of living in a true village where everyone knows your name
Tools + Takeaways:
Replace force with flow—start with one ritual
Walk, cook, create—move toward organic regulation
Volunteer or engage in the local community—it's connection medicine
Embrace the "soft girl era" without guilt
Create space before you fill it
Follow the inner pull, even if you can't explain it yet
Quote to Remember:
"This isn't about achievement anymore. It's about alignment—and that means letting go of what no longer fits, even when it once made perfect sense." – Rebecca Cafiero
Final Note:
Whether you're standing at a life crossroads or quietly craving more meaning in your everyday, Rebecca's story reminds us that deep transformation often starts with a whisper. If you've been waiting for a sign—it might just sound like this.
🌿 Resources & Links:
📖 Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm:
https://bit.ly/rebeccasbalanceblueprint
📲 Subscribe for more soulful, strategy-filled episodes:
https://www.youtube.com/rebecca.cafiero
Aging in Reverse: Flexibility, Strength, and Body Awareness for a Thriving Life
2025/06/04
In this soul-meets-science conversation, I'm joined by the incredible Domini Anne - a movement specialist, anatomical artist, and walking embodiment of what it means to move through life with intention. From dissecting cadavers to dancing across continents, Domini's story is anything but ordinary—and neither is her approach to healing.
We dive into how most people don't hear their bodies until something breaks, and how to rewrite that narrative through proprioception, play, and presence. Domini's innovative modality, Propriosynthesis, blends breath, vibration therapy, resistance, and creative movement to help her clients reverse age their spines and reclaim the joy of mobility.
This episode is your permission slip to move differently, listen more deeply, and fall back in love with the body you live in.
In This Episode, We Explore: Why healing begins before something breaks
How to stop outsourcing your body's wisdom and build a dialogue with it
Domini's journey from ballet stages to anatomy labs
The wild, wonderful intersection of AI, art, and anatomy
"Jedi spine tricks" for realigning and reawakening your nervous system
How dance builds brain-body brilliance (and why you need more of it)
Tools + Takeaways: Stretch and breathe before getting out of bed
Create playful movement constraints to unlock creativity
Strengthen through full ranges of motion—not just flexibility
Ditch disembodied movement (yep, your body knows when you're distracted)
Use vibration, breath, and resistance to rewire aging patterns
Quote to Remember: "Your body isn't a machine to push harder—it's a living relationship. Treat it like one." – Domini Anne
Final Note: This episode is a reminder: healing doesn't always happen in stillness—it can happen in motion, in rhythm, in joy. Whether you're healing, evolving, or simply learning to listen, your body is ready. Are you?
🌿 Resources & Links:
📖 Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm:
https://bit.ly/rebeccasbalanceblueprint
📲 Subscribe for more soulful, strategy-filled episodes:
https://www.youtube.com/rebecca.cafiero
Follow Domini Ann:
https://www.dominianne.com/
https://www.instagram.com/domini_anne/?hl=en
Rediscovering Myself: How Burlesque Helped Me Reclaim My Body and Spark
2025/06/01
I Didn't Join Burlesque to Be Seen—I Did It to See Me
What happens when you stop waiting for permission and finally pay attention to you?
In this intimate, unfiltered solo episode, Rebecca takes you behind the curtain—literally—into her burlesque journey: not for applause, but for awakening. This isn't about being sexy for someone else. This is about reclaiming your joy, your body, and your creativity—just because it lights you up.
From a spark at her daughter's dance recital to a rhinestoned C-3PO costume (yes, really), Rebecca shares how burlesque became the medicine she didn't know she needed.
Inside this raw, real, and radiant episode:
Sacred Play > Performance for Approval
There's no monetizing this. No optimizing it. Just joy, glitter, and the sacred return to a part of herself she didn't realize had gone missing.
Creativity That Has Nothing to Prove
From Star Wars themes to '80s throwbacks, discover how burlesque unlocked permission, power, and serious play—without ever needing to "make it a thing."
Impact Beyond the Stage
The ripple effect of one woman choosing joy—from her friends crying in the audience to her kids seeing what lit-up actually looks like.
This episode is your invitation. To wear the damn sequins. To dance. To choose joy, out loud.
Because this isn't about being seen by others.
It's about finally seeing yourself.
Resources & Links:
📖 Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm:
https://bit.ly/rebeccasbalanceblueprint
📲 Subscribe for more soulful, strategy-filled episodes:
https://www.youtube.com/rebecca.cafiero
Podcast reviews
Read Becoming You Podcast podcast reviews
usamurray 2025/03/05
This really resonated with me
Following the Scamanda docuseries, I listened to your podcast about your experience and your debrief with Charlie Webster. Thank you so much for shar...
HRMom_Me 2024/11/24
Business Strategy & Action
I love listening to Rebecca’s podcast because her episodes provide strategy and immediate action to create small wins to keep you motivated to succeed...
AlessiaM8504 2024/09/17
Like having coffee with a cool and highly knowledgeable gf!
This is one of my favorite shows and it’s not just because of the content, it’s because of Rebecca and how she hosts and shows up. I love that she’s t...
LeslieDraffin 2024/02/22
Truly inspired me to take action
I love this show’s way of not only inspiring listeners through the action steps shared but through the vulnerable topics discussed. You can tell Rebec...
michellestiff 2024/02/21
My go-to podcast for personal growth and business inspiration!
The "Becoming You" Podcast has become my go-to for real talk and genuine insights into personal growth and business inspiration!
One episode that re...
kelly_88 2024/02/16
Refreshing!
Rebecca is truly a breath of fresh air in her podcast! So much heart in every episode. Rebecca uses her platform to highlight personal & professional ...
Jill.214 2024/01/31
Inspirational, motivational, and practical
Rebecca’s podcast is so inspiring, motivational, and warm. I love how she uses her business acumen to showcase the amazing work of her guests; the com...
Amy Bartko - chatterbox 2023/12/03
Love this podcast!
Listening to Rebecca really does make me feel like I’m listening to my BFF! Love this podcast and all the inspirational tips. A must listen! xoxo - ...
princess e 2023/11/18
This podcast LIGHTS ME UP!!
I listen to Rebecca’s podcast while I am getting ready in the morning because her energy is soo positive and contagious- it’s impossible not to have a...
Jessica_LaMarre 2023/09/20
Authentic Business Expertise with Heart
If you’re looking for how to be authentically you AND grow your business, this is your podcast. You will gain insights on visibility, podcasts, profit...
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