Advertise on podcast: B2B Made Simple: A B2B Marketing Podcast
Rating
5from
This podcast has
262 episodes
Language
EnglishPublisher
1ClickAgency.comExplicit
No
Date created
2019/04/29
Latest episode
2022/06/07
Average duration
39 min.
Release period
8 days
Description
If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you. On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away. In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.
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Podcast episodes
Check latest episodes from B2B Made Simple: A B2B Marketing Podcast podcast
210: How to Beat Marketing Objections Internally w/ Ben Goldstein
2022/06/07
Ben Goldstein, the VP of Marketing at Nutshell joins the podcast. He walks us through the five biggest objections marketers face internally. Ben breaks down each objection and gives you a step-by-step plan to have the confidence you need when talking to the c-suite.
Ben's Article on Marketing Objections: https://www.entrepreneur.com/article/421988
Ben's LinkedIn: https://www.linkedin.com/in/benjaminjgoldstein/
Nutshell's Website: https://www.nutshell.com/
209: Should Marketing Be All About the Numbers? w/ Mark Fairhurst
2022/05/31
Mark Fairhust, the VP of Marketing at Mercatus joins the podcast. He breaks down the importance of balanced marketing, why quality is better than quantity, why it's critical to nail your storyline and much more.
Mark's LinkedIn: https://www.linkedin.com/in/markfairhurst/
Mercatus' Website: http://www.mercatus.com
208: The Unlock for Building a Holistic Revenue Team w/ Kristian Borghesan
2022/05/23
Kristian Borghesan, the VP of Marketing at FutureVault joins the podcast. He walks us through how he changed his revenue team into a holistic model, eliminated silos, started a "shared communication" strategy, achieved alignment on goals, and much more.
Kristian's LinkedIn: https://www.linkedin.com/in/kristianborghesan/
FutureVault's Website: https://www.futurevault.com/
207: The Key to Having a Strong Positioning Strategy w/ Tara Panu
2022/05/16
Tara Panu, the VP of Marketing at VoiceFlow joins the podcast. She breaks down how her company recently honed in their GTM motion, identified a clear ICP, and built a strong positioning strategy. Learn from Tara as she walks though this process and much more on today's episode.
Tara's LinkedIn: https://www.linkedin.com/in/tarapanu/
VoiceFlow's Website: http://www.voiceflow.com/
206: Is There a Difference Between Brand & Demand? w/ Kristin Dorsey
2022/05/09
Kristin Dorsey, the VP of Marketing at Linc joins the podcast. She lays out the difference between brand and demand, where your budget should be allocated, how to measure marketing, how to avoid being dull and boring as marketers and much more.
Kristin's LinkedIn: https://www.linkedin.com/in/kristindorsey/
Linc's Website: http://linc.cx/
205: Short-Term vs. Long-Term Marketing w/ Heather Moses
2022/05/02
Heather Moses, the SVP of Marketing at Nexthink joins the podcast. She walks us through the differences between short-term and long-term marketing, explains the advantages and disadvantages of both, where to focus your resources, where her team is placing bets right now and much more.
Heather's LinkedIn: https://www.linkedin.com/in/heathermoses/
Nexthink's Website: http://www.nexthink.com
204: It's Time to Eliminate "Just Because" Marketing w/ Jim Holben
2022/04/25
Jim Holben, the CMO at Applied Visions joins the podcast. He breaks down why marketing teams should move away from SEO and long-blogs and instead shift their focus to marketing activities that build a brand. From organic LinkedIn to podcasting, Jim explains what it takes to be successful with this strategy and how to get buy-in from your executive leadership team.
Jim's LinkedIn: https://www.linkedin.com/in/jim-holben
AVI's Website: http://avi.com/
203: Honing in Your Strategic Narrative w/ James Furbush
2022/04/11
James Furbush, the VP of Marketing at AccessOne joins the podcast. James gives us the framework he recently took his company through to land the plane on their strategic narrative. On this episode you'll hear his three-step process for nailing your strategic narrative, key unlocks he had during the process, how you can do this with your marketing team and more.
James' LinkedIn: https://www.linkedin.com/in/jamesfurbush/
AccessOne's Website: https://www.accessonemedcard.com/
202: B2B Marketing Isn't What It Used to Be / Phil Granof
2022/04/04
Phil Granof, the CMO at NewStore joins the podcast. He details the changes B2B buyers have made over the years, how to peel back the layers on who is actually buying your product, technical vs. benefit-driven buyers, how he approaches risk taking and much more.
Phil's LinkedIn: https://www.linkedin.com/in/philipgranof/
NewStore's Website: http://www.newstore.com/
201: Four Areas To Focus in B2B Marketing w/ Andrew Hoerner
2022/03/28
Andrew Hoerner, a fractional SaaS CMO joins the podcast. He shares the areas working for him right now in B2B SaaS marketing and how to apply them to your marketing function. Andrew discusses a recent rebrand he took a company through, influencer marketing programs he's launching, why marketers need creative space each week, and how to create brand evangelists within your company.
Andrew's LinkedIn: https://www.linkedin.com/in/andrewahoerner/
200: How to Properly Execute Influencer Marketing / Grant Duncan
2022/03/21
Grant Duncan, the VP of Marketing at VoxImplant joins the podcast. He shares the ins and outs of their B2B influencer program, how they find partners, what the strategy looks like from start to finish, incentives, contracts and much more.
Grant's LinkedIn: https://www.linkedin.com/in/grantmduncan/
VoxImplant's Website: https://voximplant.com/
199: The B2B Buying Process Has Too Much Friction w/ Caroline Tien-Spalding
2022/03/14
Caroline Tien-Spalding, the CMO at Aptology joins the podcast. She dives into why more B2B companies should be ditching the discovery call step, characteristics we should be taking from D2C, how to flip the funnel, what it looks like to simplify the buying process and much more.
Caroline's LinkedIn: https://www.linkedin.com/in/tienspalding/
Aptology's Website: http://www.Aptology.com
Podcast reviews
Read B2B Made Simple: A B2B Marketing Podcast podcast reviews
CarolineWeish 2021/09/29
Great questions and topics!
B2B Made Simple is a great listen for your morning drive! I enjoy the range of guests and conversational style. Must listen!
Juana Poareo 2021/02/15
Easy to follow and implement
The name of this podcast is no misnomer. Sam and his guests explain in simple terms how to create an effective business. What's more, this is a fun li...
kevinferg012 2020/10/07
Love this podcast!
Love this podcast and it’s message! Will be tuning in regularly now!
Eanosaur 2020/08/05
Love the focus on doing well by doing good
And overcoming the obstacles we all face!
Leader Maker 2020/07/12
Like hearing directly from small business owners
I think it’s awesome how this show features small business owners in the trenches. They’re not famous, but it’s refreshingly practical because they’re...
daviddjax 2020/07/04
Great Show!
I would definitely recommend this show! Great valuable content.
Sabrina Chapman 2020/06/30
Insightful
Amazing topics and discussion! Meaningful information presented in a way that’s easy to understand & implement.
Elyse Archer 2020/05/25
So useful for the small business owner!
There are so many great topics and conversations here that are exactly what a small business owner needs in order to grow. Thanks, Sam!
jbl2744 2020/05/23
Amazing Content
I love how Sam and his podcast break all things small business down in simple and actionable terms. Keep it up !!
JasonW305 2020/05/16
Tons of good info
As a small business owner, we need cutting edge info to stay ahead of the game. This is a great resource for that!
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