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I'm excited to introduce you to today's guest on the Go-To Wellness Pro Podcast – Elizabeth Ruth. She is the Owner and Chief Copy Writer for ER Marketing Services. The agency empowers business owners to attract incredible clients, connect with their audience, and establish their industry authority. Elizabeth and her team specialize in designing marketing strategies and writing content for websites, blog posts, social media, and emails or newsletters.  I had such a great time chatting with Elizabeth! This is a jam-packed episode and will really help you to create a marketing strategy to kick the new year off with a fresh approach! In episode 61: How to get started with a marketing plan for your health business, we cover... Why content marketing is important and how it helps service-based and program-based businesses to grow.What kinds of content marketing you should consider for your health and wellness business. Plus, the pros and cons of blogging, podcasting, and video.Everything blog related! How often to post, how to find inspiration, and what the perfect blog post structure looks like. Plus bonus tips on how to stand out on TikTok, social media in general, and email marketing.This episode is so good and filled with helpful tips! Go ahead and grab some coffee, hit play, and let’s dive into this amazing interview with Elizabeth.

About the Episode: 5 Ways to Refresh the Messaging on Your Health and Wellness Website. This week on the Go-To Wellness Pro podcast I'm chatting with Ylani Salcedo who is a copywriter for wellness & conscious brands who has 10 years of experience. She inspires others to move forward through copywriting services, content, and periodic products that support the well-being of her customers.  Ylani is also the founder and podcast host of the Ylani talks. a podcast where each episode redefines self-care and love for your mental health. I had such a great time connecting and chatting with Ylani during this episode. Messaging is just as important as design when it comes to connecting with your ideal client on your website. So of course, I really enjoyed this conversation!  In this episode, we first cover the most important thing you should know about copywriting. Then she dives into 5 ways to refresh the copy on your website. These are all very action-oriented so you can take steps today to improve the messaging on your website.  If you're planning a website redesign soon for your health, wellness, or fitness business then you'll definitely want to take notes during this episode. These tips will be super helpful whether you’re planning to DIY your website or work with a professional. If you're looking for guidance to connect with your ideal client using your website copy then you won't want to miss this episode! Go ahead and hit play.  In episode 60: 5 ways to refresh the messaging on your health and wellness website, we cover... What you should know about copywriting first and foremost to see results.Why reflecting on the copy you currently have is key to writing better messaging.How to conduct market research and use that to create copy that connects with your ideal client.How to remove unnecessary content and let go of fluff words once and for all.Why the function of each page on your website is super important how this connects with your copywriting. 

About the Episode: How to ditch the launch & go evergreen with a 1-Many health or fitness program. This week on the Go-To Wellness Pro podcast I'm chatting with Rose Radford about a topic that I know will be super valuable! Especially, to those of you who want to start a group program or have one already but are sick of launching. Rose has a better way...Evergreen high ticket programs!  Rose is a Business Strategist & Coach who has created a multi-6 figure online business helping women unlock their income potential online. Rose helps high-achieving women turn their expertise into successful online businesses. Her client results include doubling and tripling business revenue in 6 months or less and reaching $50K months, as well as helping new entrepreneurs launch their business and sign their first clients. In this episode, Rose gives you a behind-the-scenes look into how you can create a health or fitness program that generates consists sustainable income for your business month-after-month. That way you can ditch the launch rollercoaster and go evergreen with a 1-many wellness program that gets your clients life-changing results.  You'll frequently see coaches teaching you how to create an evergreen course or lower ticket offerings..but not high ticket group programs like this. This is where Rose's method really shines! She is the go-to person for evergreen high ticket offerings so I know this episode will be really helpful if you're wanting to create just that.  If you're looking for guidance to create an evergreen 1-many group coaching program, then this episode has you covered. You won't want to miss it!  In episode 59: How to ditch the launch & go evergreen with a 1-Many health or fitness program, we cover... What the difference is between a launch approach and an evergreen group coaching program.Why go evergreen? We cover all the benefits of this strategy vs. the launch rollercoaster. How you can create consistent income from a high ticket group program and earn a sustainable income.Plus, how you can get started creating your first evergreen program. Shownotes: https://julesdesign.co/59-evergreen-health-program/

About the Episode: Simple Copy Changes to Refresh Your Health and Wellness Website. This week on the Go-To Wellness Pro podcast I'm chatting with an amazing guest, Michaela Bucchianeri, Ph.D., LP. small copy changes that can make a big impact on your health and fitness website. The best part is that you can take action and improve your website quickly with the tips & tricks in this episode of the podcast.  Michaela is a copywriter and messaging expert who helps health pros attract more dream clients and patients with copy that connects. She filled her own therapy practice with dream clients in under 6 months using the power of words to draw in the right people. Now she helps helpers and healers do the same thing by bringing their in-person magic to the pages of their website.  Ever since I first connected with Michaela on Instagram I knew she was the perfect person to share her knowledge of messaging with you. She is such a genuine person and I seriously loved recording this episode with her.  In this episode, Michaela shares 5 simple copy changes that you can take action on immediately to refresh your health and wellness website. And as a website designer, I couldn't help but share a few design and user experience tips that go right along with her suggestions.  If you're looking for website guidance to improve your website and start connecting with your ideal client, then this episode has you covered. You won't want to miss it!  In episode 58: Simple copy changes to refresh your health and wellness website, we cover... Why your main menu is important and what you should have thereCall to Action tips and tricks that will get users hitting that "book now" buttonWhy email list growth is key on your website and how to get started. How to build landing pages that connect and convert using your words. How to use pop-ups effectively to grow your email list and book clients5 quick messaging udpates to get results and book your dream clients on your health website

This week on the Go-To Wellness Pro podcast I'm chatting with guest, Michelle Hartzman all about building a health coaching business with predictable monthly income. Plus, how to sell without ever feeling super salesy! Michelle Hartzman is an authentic sales and visibility expert, she helps female online coaches show up authentically as themselves and stand out online while reaching 6-figures+ and beyond. She has a health and fitness coaching background and primarily works with online wellness coaches. She loves helping her fellow colleagues to grow and scale their own businesses.  She is the perfect person to come on the podcast and talk all about the topics we cover in this episode.  We kick the conversation off by talking about how to build a sustainable coaching business that generates predictable income month after month. Allowing you to live the lifestyle you desire, feel comfortable with money, and build a profitable business that supports your family.  Next, we jump into how to sell with ease without feeling salesy. Michelle gives actionable tips on how to master authentic sales without actually feeling like you're selling anything. Plus, how to sell out your offering whether it's an online course, digital product, or service-based offering.  All around this episode is packed with information! From visibility tactics to sales strategies. And even setting business foundations with money. This episode has a little bit of everything!  In episode 57: How to sell with ease and build a sustainable business, we cover... How to achieve a predictable monthly income that is sustainable. How to build a business that allows you to live the lifestyle you desire. Why connecting with your audience and being yourself is important to sales. How to sell without ever feeling icky, slimy, or salesy. Easy-to-implement visibility and sales strategies that you can get started on immediately. 

About the Episode: How to get your first paying clients as a nutritionist or health professional with Stephanie Long This week on the Go-To Wellness Pro podcast I'm chatting with my friend and special guest Stephanie Long all about booking your first paying clients as a nutritionist. Stephanie is a nutrition business coach. She teaches students, recent grads, and new nutritionists how to start and grow a nutrition business through step-by-step programs, industry-specific advice, and intentional marketing and growth strategies. When you're just getting started as a business owner it can be challenging to get the ball rolling and find clients. Been there, done that. And, so has Stephanie! In this episode, we talk all about why niching down is important and how to do market research to create offerings your audience will love. We cover how to find your first client, and then more clients after that, to grow a thriving a profitable health and wellness business!  In episode 56: How to get your first paying clients as a nutritionist or health professional, we cover... How to finally choose your niche and business focus so you can attract the right clients.Why market research is the best way to discover how you can stand out from the crowd.How to start bringing in clients, make money, and get things started.Easy-to-implement strategies to launch your business.How to leverage referrals from others in your industry. And why connecting and collaborating are important. Shownotes: https://julesdesign.co/56-first-paying-clients/

About the Episode: The 5 Pillars of Social Media for Your Wellness Business with Andréa Jones This week on the Go-To Wellness Pro podcast I'm chatting with special guest Andréa Jones all about social media strategy. Andréa covers five pillars to start when building a social media strategy for your practice to grow a robust and trusting community. Andréa Jones is fiercely committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. With over 7 years experience in the game, Andréa hosts the acclaimed podcast Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership Savvy Social School.  I absolutely loved talking with Andréa about all things social media strategy! We cover multiple platforms, both ads and organic social growth, and so much more. You definitely won't want to miss this episode if you are looking to see growth on social media. In episode 55: The 5 Pillars of social media for your wellness business, we cover... Why having a social media strategy is important and how to get started. How to set intentions, boundaries, and parameters around your social media strategy. How to create content that connects with your ideal client using the before/after method. Why networking and connecting are key to building organic connections. Plus, how to grow with ads!How to use your metrics and analytics to give your audience what they want to see. 

This week on the Go-To Wellness Pro podcast I'm chatting with guest Tori Overmyer. We cover a highly requested marketing-related topic...Instagram.  Tori Overmyer is a business coach for other coaches. She helps women create and sell their offers on Instagram in order to grow a thriving online business. She specializes in organic Instagram growth and social selling. Tori was a hairstylist for 7 years and she built her entire clientele using Instagram marketing skills. Seeing her success other hairstylists and business owners started to ask Tori for her social media advice – she fell in love with coaching and that’s how the coaching business was born. She’s extremely passionate about helping other women build a business of their own, reach financial goals, and live a life of freedom and independence! I absolutely loved talking with Tori about this constantly evolving platform! She has so much knowledge to share on the subject and we seriously covered it all. You won't want to miss this week's episode! In episode 54: Organic Instagram growth and social selling for Health Coaches, we cover... Why you should be using Instagram to market your health coaching business.Why we need to stop blaming the Instagram algorithm and start showing up for our audience. How to find and attract a community filled with our ideal client on Instagram. How to move beyond purely educational content and start selling on Instagram. Plus everything you need to know to be successful with Instagram Stories and Reels.

About the Episode: 3 Things to Include on Your Website to Book More Health & Fitness Clients. This week on the Go-To Wellness Pro podcast we are talking about one of the most important topics around your website. Booking clients for your 1-on-1 services or signature programs with ease.  In episode 53, I'm sharing 3 things to include on your website to book more health and fitness clients. Plus, more details about my FREE new workshop, The Simplify to Sell Workshop. Your website should act as an employee for your health and wellness business by helping you to earn more leads. A website that "just looks pretty" isn’t strategic and it’s not going to convert. We need to do better than just pretty.  That's why in this week's episode I'm going to cover the strategy that is needed to build a website that converts curious site visitors into paying clients.  In episode 53: 3 things to include on your website to book more health and fitness clients, we cover... Why it's important to have a clear and defined niche when designing a strategic website. How to connect with your ideal client through quality messaging and design.How to be seen as an authority, go-to expert, within your niche. How to attract more health and wellness clients using your website More details on new ways we can work together and the Simplify to Sell Website Workshop! 

This week on the Go-To Wellness Pro podcast I'm talking with special guest Natalie Gensits from the Wellness Wordshop. If you've been struggling to connect with your ideal client then it may be time to look at your messaging. This episode is going to help you resonate with your niche so you can get more clients! In episode 52, we're covering the #1 thing you need to know about an elevator pitch, why it's important, and how to get started writing your own. Plus some action-oriented steps so that you can write a pitch that's created just for your ideal client. Natalie is a content writer and copy coach that connects new health coaches with clients using messaging. She focuses on making content less sales-y and more strategic. Which I'm all about as a website designer too! Strategy is so so so key.  This episode will help you start crafting your own elevator pitch so you can resonate with your niche and earn more income online. You don't want to miss this one!  In episode 52: How to craft an elevator pitch that connects with your ideal client, we cover... The #1 thing you need to know about an elevator pitch.Why you need an elevator pitch and what it is. Plus, how to write your own. Why you need an ideal client to create messaging that connects. How to determine who your ideal client is so that you can connect with them.Why your pitch and ideal client are important when it comes to your messaging. Shownotes: https://julesdesign.co/52-elevator-pitch

About the Episode: Do you really need a website for your health and wellness business? This week on the Go-To Wellness Pro podcast I'm talking about why you cannot afford not to have a website as a health coach or wellness business owner.  My honest opinion is that every single business owner or even aspiring entrepreneur should have a website.  Why? Because a website makes you legit. It is basically your business's virtual storefront so it needs to make a good first impression and connect with your ideal client.  It also builds confidence as a business owner. So many of my clients have said that they were embarrassed by their website before we worked together and now they love sharing it with potential clients. You don’t want to be hiding your website, you want to be proud of it.  And, your website is a tool for your marketing plan. I like to think of it as the center of a marketing plan where you’re directing traffic to this website...which acts as an employee for your business. It builds connections, takes in leads, and shares value all in one place. And so much of this is running on autopilot. So yes, you need a website. No excuses.  This episode will give you more information about what your options are when it comes to building a website for your health and wellness business. By the end, you'll have a clear understanding if you should DIY or go with a custom website design.  In episode 51: Do you really need a website for your health and wellness business?, we cover... Why you need to have a website as a health business owner.  How a website makes you look legit, builds confidence, and is a key tool for your marketing plan.The answer to the question...should I DIY or work with a designer to create something custom? What platforms I recommend as a website designer. How I can support you as a professional designer no matter which design method you choose!

This week on the Go-To Wellness Pro podcast I'm talking with special guest Dr. Amanda Chay. If you've been feeling overwhelmed, overworked, or just like there aren't enough hours in the day then this episode is going to help you out.  In episode 50, we're covering the steps that lead to burnout as an entrepreneur and exactly what it looks like from a doctor's perspective. We discuss burnout, pricing strategies to scale, efficiency, outsourcing, and scheduling for success.  Dr. Amanda Chay is a time + business strategist that helps high-achieving entrepreneurs streamline their services & pricing, get their time back, and maximize efficiency. She has 4+ years of being a doctor and CEO, 8+ years of post-secondary education, and 10 years in the service industry, so she has seen the devastating effects chronic stress & overwhelm have on our business, health, and happiness. This episode will help you start taking the hustle out of entrepreneurship and get your time + freedom back. Plus, you'll gain clarity on your growth plan, maximize efficiency, and expand your income. In episode 50: How to Maximize Efficiency and Scale Your Health Business without Burning Out, we cover... What burnout looks like and how to start moving past it. How to efficiently manage your time so that you can have more productive days as an entrepreneur. The best way to streamline your services and pricing to grow your health and wellness business. How to hire a team and when to start outsourcing. We cover team efficiency and management.