Advertise on podcast: Brand Growth Heroes

Today, I’m joined by Emma Woods, Chair of Ancient+Brave, ex CEO of wagamama, and one of the most experienced growth leaders I know.Emma has done the full journey - Unilever, high-growth markets in Mexico, PizzaExpress, Merlin, Wagamama and now she brings all of that to the challenger brands who need it most, as a chair and board director. This isn't a conversation about corporate playbooks. It's about what actually works when you're building something from the ground up.We go deep on boards -  why so many founders get this wrong, and what to do instead. Emma introduces the concept of a Growth Chair: not just governance, but someone who's been at your stage of growth and can help you make better decisions, faster. We also get into confidence, imposter syndrome, leadership stretch,  and why, despite real progress, women are still underrepresented in the rooms where it matters. Emma shares her Vital 5 -  a framework for the metrics and decisions that actually move a brand forward.If you're building a challenger brand, this one will change how you think. What You'll Learn- Why most founders get their board wrong and what a Growth Chair actually does - How to find and brief the right advisors for your stage of growth - Emma's Vital 5: the metrics and mindset shifts that drive real growth - How to lead when you're constantly outside your comfort zone - Why confidence isn't a personality trait… it's a practice - The real state of women in senior business leadership and what needs to change Key Topics Discussed- Emma Woods’ journey from Unilever to Wagamama CEO to board leadership - What high-growth markets teach you about speed, instinct and leadership - When founders should introduce a board and why timing matters - Governance vs growth: what boards should actually be doing - The “Vital Five”  and how to focus your business - Why consumer brands are “leaky buckets” (and what to do about it) - The PizzaExpress promotion lesson and the long-term cost of short-term growth - What makes a great chair-founder relationship - Growth leadership vs traditional leadership - Women in business: boards, CEOs and the “power seat” gap - Confidence, imposter syndrome and leadership stretch - Emma’s Conversations in Confidence series Useful links:Connect with Emma Woods on LinkedInEmma’s Conversations in Confidence series We love inspiring you and helping your business to grow. Please share this episode with another founder building a challenger brand, a colleague, or a mate who is interested in the future of food, content-led growth and scaling consumer brands. Don’t forget to follow or subscribe to Brand Growth Heroes on your favourite podcast app, and please leave a review too. Both of those actions make a massive difference to our mission to help more founders just like you. You can also connect with Brand Growth Heroes on LinkedIn, Instagram, Facebook and YouTube, find out more about the programmes and courses I run, and join our NextGen CPG WhatsApp group for founders leaning into the value that a leadership approach to engaging with AI can unlock for businesses like yours. ====================================================================================================== Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, a B Corp certified commercial law firm. If you're a founder, you already know how much energy goes into building the perfect product, creating standout branding and connecting with consumers. But scaling a CPG business also brings legal complexities that can make or break your growth journey - from contracts and regulatory compliance to protecting your intellectual property. That’s why we’re proud to partner with Joelson, the leading commercial law firm specialising in helping founders of scaling consumer brands. Joelson works with brands like Little Moons, TRIP, Two Chicks, graze and Crosta & Mollica, and advised the Innocent founders on their landmark sale to Coca-Cola - and still work with them today! Do you need legal advice as you grow your brand? Take this BIG opportunity and book a free consultation with one of Joelson lawyers here.  ===================================================================================================== Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer, Kathryn Watts, Social KEWS.

This week, I’m joined by Henry Firth & Ian Theasby, the founders of BOSH!, to explore how an audience-first approach helped them build one of the most recognisable plant-based consumer brands in the UK. For founders scaling challenger brands, this is an incredible lesson in brand growth through content & community first. Long before their recent Tesco launch with their delish PIZZA, BOSH! had already spent years building attention, trust and demand through daily recipe content, bestselling cookbooks and a clear mission to put more plants on plates. What makes this conversation especially useful is that Henry and Ian did not stumble into this model by accident. They set out to build a food brand, but chose to do it the lean way: validating demand, learning from audience behaviour and evolving from videos to cookbooks, licensing and then fully controlled product ranges. We talk about how they used views, comments, polls and first-principles thinking to shape products, why they moved away from licensing, what it took to launch into Tesco in just nine months, and what all of this means for founders who want to think more like media companies and less like traditional CPG brands. What You’ll Learn - How BOSH! built an audience before building a food brand- Why a media-first strategy can reduce risk for scaling consumer brands- How social content, polls and engagement can inform product development- Why Henry and Ian moved from licensing to building their own supply chain- What founders can learn from BOSH!’s rapid Tesco launch and lean operating model Key Topics Discussed- Building one of the world’s biggest plant-based video channels - Using The Lean Startup mindset to validate product-market fit - The shift in plant-based eating from niche to mainstream - Why BOSH! focused on taste first, then health, then sustainability - Using audience insights, comments and polls to shape NPD - Moving from content to cookbooks, TV and supermarket shelves - Why licensing was useful, but ultimately too limiting - Building an in-house team and supply chain for greater control - Choosing product categories like meals, pizza and curry from first principles - Launching into Tesco and trading ahead of forecast - Co-founder dynamics, leadership and role splitting - AI, learning mode and operating leaner as a modern brand team USEFUL LINKSConnect with Henry on LinkedIn  Connect with Ian on LinkedIn  BOSH! Website  Instagram  Facebook  YouTube Read: The Lean Startup by Eric Ries Tesco links: BOSH! Creamy Mac & Greens BOSH! Teriyaki Mushroom Noodles BOSH! Ultimate Bean Chilli BOSH! Hearty Lasagne BOSH! Tofu Tikka Masala BOSH! Comforting Veg Pie BOSH! Goan Chickpea Curry BOSH! Creamy No-Duja Pasta BOSH! Spicy N-Duja Sourdough Pizza We love inspiring you and helping your business to grow. Please share this episode with another founder building a challenger brand, a colleague, or a mate who is interested in the future of food, content-led growth and scaling consumer brands. Don’t forget to follow or subscribe to Brand Growth Heroes on your favourite podcast app, and please leave a review too. Both of those actions make a massive difference to our mission to help more founders just like you! You can also connect with Brand Growth Heroes on LinkedIn, Instagram, Facebook and YouTube, find out more about the programmes and courses I run, and join our NextGen CPG WhatsApp group for founders leaning into the value that a leadership approach to engaging with AI can unlock for businesses like yours.====================================================================== Thanks to Brand Growth Heroes’ podcast sponsor — Joelson, the commercial law firm. If you're a founder, you already know how much energy goes into building the perfect product, creating standout branding and connecting with consumers. But scaling a CPG business also brings legal complexities that can make or break your growth journey - from contracts and regulatory compliance to protecting your intellectual property. That’s why we’re proud to partner with Joelson, the leading commercial law firm specialising in helping fou...

Want a deliciously sharp lesson in brand growth, category creation and how challenger brands can win by bringing new shoppers into tired categories rather than fighting for share at the bottom shelf? Then dive into the insight served up in this episode by guest Rob Wallis, co-founder of MOTH Drinks, who takes me through how the brand created a new premium space in ready-to-drink cocktails and is driving significant category value. Rob explains how MOTH spotted a gap in the market for cocktails that tasted as good as what you would make at home, but with the convenience of a can. Most importantly, instead of designing to the existing category price point, MOTH built the best liquid first and priced it accordingly. Our conversation also explores what founders can learn from MOTH’s approach to where to play, how to build a strong category story for retail buyers, what premiumisation really looks like in practice, and why a culture of kindness and low ego can be a commercial advantage. Rob also shares how the team is approaching US expansion, why California matters so much in RTD, and how MOTH is thinking about AI without losing the human side of the brand. What You’ll Learn How Moth went about creating a premium cocktail proposition - and persuading retail buyers that the market was there!Why challenger brands should build product quality first, then price from thereHow to identify the right channels and occasions to drive brand growthWhat makes a strong category story for grocery buyersWhy culture, consistency and kindness can become commercial advantagesKey Topics Discussed Creating a top-shelf RTD cocktail brandPremium pricing versus category normsBuilding category value with incremental shoppersUK versus US cocktail cultureChoosing where to play in retail and foodserviceBrand design and standing out on shelfDTC growth and omnichannel strategyBuilding culture in a scaling consumer brandManaging quality with co-manufacturing partnersUsing AI carefully inside a fast-growing CPG businessIf you enjoy this interview, PLEASE share it with a fellow founder, mate or colleague, subscribe or follow the show, and leave a review - it makes a real difference to us at Brand Growth Heroes! ============================================================ Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm =============================================================If you're a founder, you already know how much energy goes into building the perfect product, creating standout branding and connecting with consumers. But scaling a CPG business also brings legal complexities that can make or break your growth journey - from contracts and regulatory compliance to protecting your intellectual property. That’s why we’re proud to partner with Joelson, the leading commercial law firm specialising in helping founders of scaling consumer brands. Joelson works with brands like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, and advised the Innocent founders on their landmark sale to Coca-Cola - and still work with them today! To learn more contact [email protected] ==============================================.You can also connect with Brand Growth Heroes on LinkedIn, Instagram, Facebook and YouTube, find out more about the programmes and courses I run, and join our NextGen CPG WhatsApp group for founders leaning into the value that a leadership approach to engaging with AI can unlock for businesses like yours. Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEW

What if I told you that there is a mathematical formula that separates those brands that scale really quickly and those brands that just tick along nicely? Well, there is one. I wish I had found out about it 25 years ago, but today the guest that we've got on the show (all the way from the USA) has studied this IN DETAIL, and comes on the show today to help YOU learn all about it. ***If you like this episode and learn from it, PLEASE share it with a fellow founder or colleague, subsrcibe or folllow the show, and leave a review - it makes a real difference to us at Brand Growth Heroes** Dr James Richardson, author of 'Ramping Your Brand - How to Ride the Killer CPG Growth Curve', unpicks this maths for the first time, giving you the formula to help your brand scale like the enormous skate ramp brands in the USA. Ramping Your Brand (2nd Edition) - Dr. James Richardson's book on scaling premium CPG brands Dr. Richardson has lowered the price of the UK paperback from £18 to £9.99 until March 10 What You'll Learn in This Episode The Premium Pricing Trap - Why founders face unit economics that are 10-15x worse than big CPG companies (and why you can't avoid it) The 6-10% RoS Rule - The specific monthly growth rate in same-store sales that creates exponential "skate ramp" growth The Heavy User Strategy - Why your first $10-25M requires a completely different customer acquisition approach than Byron Sharp's mass market playbook Distribution vs. Velocity - How to layer exponential velocity growth on top of linear distribution expansion The Founder Evolution Journey - The #1 reason investors take over brands (and it's not what you think) Early Fan Research - How to identify and replicate your "Gonzo fans" without spending a fortune on market research The Danger of Slow Growth - Why growing too slowly can be just as fatal as not growing at all when you're undercapitalised Useful Links Connect with Dr James Richardson on LinkedIn: https://www.linkedin.com/in/premiumgrowthsolutions/ Ramping Your Brand (2nd Edition) - Dr. James Richardson's book on scaling premium CPG brands Dr. Richardson has lowered the price of the UK paperback from £18 to £9.99 until March 10 Website: https://www.premiumgrowthsolutions.com/ Podcast: Startup Confidential (available on YouTube, Apple, Spotify) ***If you like this episode and learn from it, PLEASE share it with a fellow founder or colleague, subsrcibe or folllow the show, and leave a review - it makes a real difference to us at Brand Growth Heroes** ============================================================ Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor. With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG. Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board for the second year running. If you'd like to get in touch to find out more, why don't you drop them a line at [email protected] ==============================================. Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube. Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

If you've ever heard me talk about Superconsumers, SuperGeos, or why you should Name, Frame, and Claim your new category - all of that thinking comes from today's guest, one of my heroes: Eddie Yoon. Eddie is one of the world's leading thinkers on category design. He's a longtime Harvard Business Review contributor, co-founder of Category Pirates (a top Substack you must subscribe to), and has spent decades advising Fortune 100 companies on how to create new categories instead of just fighting for scraps of market share. I've studied Eddie's work obsessively for years because he doesn't just teach marketing - he teaches thinking. AND in this conversation, we jam together (riffing on ideas, building on each other's thoughts) about why everything you've learned in marketing strategy is likely wrong. We talk about K-pop Demon Hunters, how Nespresso and Gillette grew massive categories, and why breakthrough categories don't come from better features or nicer packaging - they come from deeply understanding what outcomes your super consumers are looking for. This episode is PACKED with real-life brand examples: Velveeta, Keurig, Tesla, Spam Musubi, frozen peas, and more. Eddie brings category design to life with stories that will completely change how you think about growing your business. Next Steps: Go find your K-pop moment, your Velveeta insight, your frozen peas problem - that's where exponential growth lives! In This Episode You'll Learn: Why 99% of CPG brands are playing the wrong game - stealing market share vs. growing categories, and why the biggest companies are least likely to create new categories Benefits are dead, outcomes are everything - The Velveeta $100M growth story: how solving one super consumer outcome (getting kids to eat greens) unlocked massive growth The power of super consumers & super geos - Why you should hire your super consumers, and the shocking Cherry Garcia data: 3,000 of 30,000 stores drove 80% of sales Lightning strike marketing - How to turn a £60K budget into £600K of impact (the Dude Wipes strategy of keeping 75% of marketing unplanned) Don't be afraid to niche down - Why 99% of experts are wrong when they say you're leaving people behind Useful links Connect with Eddie Yoon on LinkedIn https://www.linkedin.com/in/eddie-yoon-ewg/ Connect with Category Pirates on LinkedIn https://www.linkedin.com/company/category-pirates/ https://www.categorypirates.com/ https://www.youtube.com/@categorypirates Mentioned in This Episode: Books & Frameworks: Competitive Strategy by Michael PorterSuperconsumers by Eddie YoonClayton Christensen's "Jobs to Be Done" (milkshake example)Byron Sharp (mentioned as conventional wisdom)Mentioned in This Episode: Brands & Case Studies: Gillette (China market expansion)Keurig vs. Starbucks VerismoNespressoVelveetaBen & Jerry's Cherry GarciaSpam & Spam Musubi (Hawaii)TeslaNvidiaK-pop Demon Hunters (Netflix)Dude WipesRogaineRoyal CaninAnheuser-Busch============================================================ Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor. With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG. Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board for the second year running. If you'd like to get in touch to find out more, why don't you drop them a line at [email protected] ==============================================. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube. Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Yep - we are at the start of a new world - a world where AI is going to be 'even bigger than the internet'. And as the leaders of challenger brands in CPG, we've gotta lean in. In this episode of Brand Growth Heroes, I’m joined by one of my oldest and best friends, Paul Adams, CPO & Marketing at a multi-billion dollar company, Intercom AND he is building Fin.ai. If you're not in 'Tech' you may not have heard of him, but Paul Adams is one of the world's most prominent tech product designers, researchers, and authors -  recognised as one of the world's leading thinkers on the the intersection between humans and technology... and now between humans, commercialisation and AI.... amongst many other aspects of tech that most of us are not even privy to!  Described as "one of Silicon Valley's most wanted", he's also one of my closest friends, and I can't tell you how proud we are of the young man who rocked up to live with us in Balham in 2002 to work at Dyson, his very first job. After only a few years he was poached by Facebook, where he made the platform 'mobile' and then Google, where he worked on making Gmail, Google and YouTube mobile too. It was while working for these behemoths that he moved to San Francisco with his wife Jennifer, who's one of my three besties (Love you, Jen), and became globally renowned on the Tech speaker scene.  In this episode, Paul argues that AI isn’t just another new channel or tool. It’s a platform shift on the scale of the internet and potentially bigger. We talk about why the moment we’re in feels eerily similar to 1999, why marketing is getting less effective across the board, and why the brands that win next will look very different to the ones that won the last cycle. A bit more background on Paul: "Most Wanted" Status (2011): Paul Adams was highlighted by Fortune as a highly sought-after talent in Silicon Valley following his significant contributions to major tech firms.Google (Social Research): At Google, he led the social research team, and his work directly influenced the creation of "Circles," which became the foundational feature of Google+. He also worked on Gmail, YouTube, and mobile products.Facebook (Brand Experience): He later joined Facebook as the Global Brand Experience Manager, where he focused on research, design, and product strategy, working with marketers and advertising agencies.Intercom (Product Strategy): He joined Intercom as VP of Product in 2014, later becoming the Chief Product Officer.Thought Leadership: Adams is the author of Grouped: How Small Groups of Friends are the Key to Influence on the Social Web. His work on "The Real Life Social Network" is widely recognized as one of the most viewed presentations on the evolution of social networks.Background: Before his time in tech, he worked as a product designer at Dyson, where he designed electronic appliances. Current Status: As of September 2023, he was working as the Chief Product Officer at Intercom, focusing on product strategy in the age of AI. This isn’t a tactical 'AI' for the sake of AI episode. It’s a big-picture conversation about what’s actually changing, what’s already changed, and what brand builders need to understand to stay relevant over the next decade. it was this conversation that made me set up a buzzing new community called NextGen CPG -  a community for AI-native founders.   Take a look and see if you're eligible to join us here Useful links Connect with Paul Adams on LinkedIn https://www.linkedin.com/in/pauladams/ Connect with Intercom The #1 AI Agent https://www.linkedin.com/company/intercom/ Join the NextGen CPG WhatsApp community and LinkedIn page  ============================================================ Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor. With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG. Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board for the second year running. If you'd like to get in touch to find out more, why don't you drop them a line at [email protected] ==============================================. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube. Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

David Lester is the co-founder of OLIPOP, one of the MOST FAMOUS challenger brands in the United States. After our first interview IN PERSON at Bread & Jam Fest, London, David returns to us at Brand Growth Heroes to delve deeper into what it truly takes to scale a challenger brand at speed in the US. (cont'd below) ============================================================ The Brand Growth Heroes Mini MBA 2026 is back! Built for founders, marketers and brand leaders who want to grow brands the right way — with practical frameworks, real case studies and honest insight. Applications open: Monday 5th January 2026 Applications close SOON: Midnight Sunday, 25th January 2026 Limited places available All info & how to apply visit: https://www.brandgrowthheroes.com/mini-mba-2026 ============================================================ (Cont'd) In this episode, David and I explore how businesses fundamentally change as they grow from a small founding team to an organisation of 250+ people. David shares why founders must constantly reassess their role as the company scales, how to think about hiring ahead of growth, and why senior hires should create an immediate sense of relief rather than uncertainty. The conversation also dives into fundraising across different stages of growth, with David unpacking what investors really care about at seed, Series A, B and C, why growth becomes the defining metric once revenue appears, and why raising more capital than you think you need can be a smart strategic move. Finally, David shares his perspective on expanding into the US, explaining why the scale, complexity and cost of the market are so often underestimated and why each state effectively operates like its own country. This episode is packed with practical insight for founders building teams, raising capital and navigating rapid growth especially those with ambitions to scale in the US. Useful links Connect with David Lester on LinkedIn https://www.linkedin.com/in/david-lester-4b71b512/ Connect with OLIPOP on LinkedIn https://www.linkedin.com/company/olipop-pbc/ OLIPOP WEBSITE https://drinkolipop.com/?srsltid=AfmBOooJ-CAEJQJEk4PaYpk7F5mOj0_nDbLy5H5PWaqed1idZWDd50NW Follow OLIPOP on Instagram https://www.instagram.com/drinkolipop/ Follow OLIPOP on Facebook https://www.facebook.com/drinkolipop ======================================================== Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor. With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG. Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board for the second year running. If you'd like to get in touch to find out more, why don't you drop them a line at [email protected] ==============================================. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube. Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Why do so many of us founders try to do the equivalent of building a flatpack house without the instructions? And then beat ourselves up internally when it turns out to be harder than expected? Or when you make mistakes that anyone would in the same situation? Would you spend years trying to make it work with no instructions — just half-torn pages you’ve collected along the way, doing your best to stitch them together? Not just the furniture mind you - The foundations. The skeleton. The plumbing. The electrics. The legal and safety stuff too.... ... and while you're trying to build it, you're also trying to market it, sell AirB&B rooms and put the entire place up for sale? Would you spend 50-500k of your own money doing this, not to mention your unpaid time? That’s effectively what we do as consumer packaged goods founders. After a tough few years, after countless marathons, we often end up with good products, and a brand we feel passionate about. Perhaps we get some early D2C wins, and some early retailer traction too. But then the stakes get higher.  We need to making pricing, channel, hiring and funding decisions without ever being able to see how the whole system fits together. So decisions get made in isolation - without us realising they are joined up. (think pricing decisions and customer or channel read-across - and if you don't know what that means, ask below and I will tell you from my own experience, mistakes and learnings!) Problems get fixed as they appear.But the cost shows up later - in margin, stress, or decisions that need undoing. This is happening to thousands of us, everyday. How ridiculous is that? We're all making the same mistakes, incurring the same costs, getting more and more stressed - without ever asking:  Why am I not looking for a set of instructions for this?  Why am I beating myself up for not getting it right without them? After 25+ years working inside and alongside consumer brands - from global blue-chip FMCG to fast-scaling challengers, I kept seeing this pattern repeat. So I built the decision-making framework I needed and I wrapped it up inside the BGH Mini MBA.  With a peer and expert network, so you don’t have to carry this level of complexity on their own. Stop thinking you *should* be able to do this on your own. Fi Fitz ⚡ 💛  Applications for the Brand Growth Heroes Mini MBA 2026 cohort are now open.https://www.brandgrowthheroes.com/mini-mba-2026

I'm thrilled to be interviewing fellow Irish person, Phil Martin, founder of Blanco Niño, to explore how an obsession with quality turned a burrito bar frustration into a multi-million-euro tortilla brand.... (cont'd below) ============================================================The Brand Growth Heroes Mini MBA 2026 is back. Built for founders, marketers and brand leaders who want to grow brands the right way — with practical frameworks, real case studies and honest insight. Applications open: Monday 5th January 2026 Applications close: Midnight Sunday, 25th January 2026 Limited places available All info & how to apply visit: https://www.brandgrowthheroes.com/mini-mba-2026 ============================================================ (Cont'd) Phil shares the unlikely path that took him from Ireland to Mexico in search of real corn tortillas and why learning how things fail allowed him to build something better. This is a conversation about how to turn craft into something that scales and choosing the long road when shortcuts would have been easier. What You’ll Learn in This Episode Why Phil flew to Mexico with no contacts and asked to learn how to grow cornHow discovering real tortillas completely reset his understanding of qualityWhy it takes three days to make a Blanco Niño tortilla chip and why that mattersThe brutal realities of building a food factory from scratch (and nearly importing a “blowtorch attached to a tractor”)How Blanco Niño scaled from foodservice to retail and towards €10M in revenueWhy knowing every way something can fail allows you to push quality to the edgeThe personal cost of trying to do everything yourself and how founders avoid burnoutWhat it really means to build a challenger brand without shortcutsA big favour!So many of you regularly write to tell us how helpful Brand Growth Heroes interviews have been for you, how much you've learned and how it has helped you grow your consumer branded business...and we are so grateful every time we hear this!The podcast is something we do as a labour of love, so if our work has helped YOU, please please can you pay it forward by clicking FOLLOW & WRITING A SHORT REVIEW at the bottom of THIS page (by clicking Ratings and Reviews) Each review we get makes a MASSIVE difference to our business, the algorithms that performance it and the number of listeners THANK YOU. Useful links Connect with Phil Martin on LinkedIn https://www.linkedin.com/in/philipmichaelmartin/ Connect with Blanco Niño on LinkedIn https://www.linkedin.com/company/blanco-nino/ Blanco Niño website https://www.blanco-nino.com/ Follow on Instagram https://www.instagram.com/helloblanconino Follow on Facebook https://www.facebook.com/helloblanconino The book Phil mentioned: The Daily Stoic by Ryan Holiday ============================================================ Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor. With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG. Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board for the second year running. If you'd like to get in touch to find out more, why don't you drop them a line at [email protected] ==============================================.  Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube. Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

This week, I am absolutely delighted to welcome Eoin Keenan, the founder of Goodrays, to the show. Goodrays is a UK functional beverage brand that is absolutely killing it in the challenger brand space. I loved talking to Eoin about his unique path to becoming a founder. We go right back in time to when he left university and travelled (and slept) in the back of a beat-up car in California, visiting the best hemp farms to learn how to grow the very ingredient that would become central to his brand. It’s an incredible story of commitment to the value proposition and this episode is a must-listen for anyone interested in scaling a successful challenger brand. We talk about: Building a Category: What it truly takes to create a new category and why it often requires more than just one brand to make it happen.Incremental Value: What it means to be "incremental" to your category and how to achieve it.The Irish Founder Experience: The unique mix of pride and pressure that comes with being an Irish founder building a brand in the UK.Team and Growth: How a small, highly committed team of just 16 people is driving such incredible, industry-defining growth, and Eoin's philosophy on hiring.I hope you get as much out of this conversation as I did! Useful links Connect with Eoin on LinkedIn https://www.linkedin.com/in/eoin-keenan-009a8380/ Follow Goodrays on Instagram https://www.instagram.com/goodrays/ Connect with Goodrays on LinkedIn https://www.linkedin.com/company/goodrays/ Goodrays website https://goodrays.uk/ ============================================================ Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor. With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG. Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board. If you'd like to get in touch to find out more, why don't you drop them a line at [email protected]! ============================================== A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review? This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube. Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

If you’re anything like me, you’ve probably got a graveyard of supplements in a cupboard or under the sink, half-empty jars of vitamins that promised the world but now just gather dust. And when you do remember to take them, you’re faced with a mountain of pills of all shapes and sizes. Ugh. Well, my guest this week is here to save us from that nightmare. Jennifer O’Connell, a friend of mine from our university days, left a 20-year career as a top barrister in Dublin and New York to co-found SISTERLY, alongside her two brilliant friends, Aoife Matthews and Louise O'Riordan. We chat about: How Jennifer’s legal career helped her navigate everything from trademarks to manufacturing disputesWhy designing for women not small men makes all the differenceThe three-year journey to perfecting a powder supplement that’s now winning awards (and hearts!)How community and authenticity are driving their grassroots growth – from cold-water swims at the 40 Foot to Sisterly Summits in London and DublinThe power of organic advocacy: think Sonia O’Sullivan, Liz Earle, Trinny Woodall, and even the cast of Rivals (Victoria Smurfit doppleganger?!)What I love about this story (and I hope you will too) is that it’s about more than supplements; it’s about sisterhood, collaboration, and creating something that truly elevates women’s everyday health. Oh, and “Women are not small men.” When you design specifically for women, you make a better product for women. SISTERLY have nailed that, from the science to the packaging to the way they show up in the world. And I love how they’re building community in such a natural, joyful way, not just selling a product but inviting women to connect, dance, swim, and lift each other up.  Enjoy, I hope you all learn loads! Useful links SISTERLY website https://sisterlylabs.comFollow on Instagram @sisterly_labFollow on Facebook https://www.facebook.com/sisterlylabConnect with Jennifer on LinkedIn https://www.linkedin.com/in/jennifer-o´connell-b1066022a/Connect with Aoife Matthews https://www.linkedin.com/in/aoifematthews/Connect with Louise O'Riordan https://www.linkedin.com/in/louise-oriordan/============================================================ Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor. With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG. Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board. If you'd like to get in touch to find out more, why don't you drop them a line at [email protected]! ==============================================  If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review? This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube. Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Today I’m absolutely thrilled to have Olivia Ferdi, CEO and co-founder of TRIP, join us once again on fhe show.Since her last appearance on Brand Growth Heroes, TRIP has skyrocketed from around £14 million in annual sales to a projected $100 million this year. In this episode, Olivia shares with me how she and her team have achieved incredible growth, from blending CBD drinks in their kitchen as newlyweds to leading a global brand that’s changing how we think about calm, wellbeing, and soft drinks. We talk about: How TRIP’s super impressive recent raise came together and what it means for the next stage of growthExpansion and growth in the US markerBuilding a globalbrand around the feeling of calmThe power of consumer insight and innovation in scaling fastBalancing bold ambition with authenticity, motherhood, and leadershipHow Olivia herself has evolved from lawyer to founder and the hidden ‘superpowers’ she’s discovered along the way- and how you can find yours too What struck me most in this conversation is Olivia’s honesty about growth, instinct, and personal transformation. She reminds us that every one of us might have a hidden superpower we haven’t yet discovered, and that’s both liberating and exciting. If you enjoy this episode, please like, follow, or subscribe on your podcast app, and share it with a fellow founder or colleague who’ll be inspired by Olivia’s story. Useful links TRIP website TRIP Instagram Connect with Olivia Ferdi on LinkedIn Connect with TRIP on LinkedIn Find out more about CALM: The #1 app for sleep, meditation and relaxation here ============================================================ Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor. With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG. Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board. If you'd like to get in touch to find out more, why don't you drop them a line at [email protected]! ============================================== A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review? This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn,Facebook, Instagramand YouTube. Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

A few seasons ago, I invited Joanna Jensen, founder of Childs Farm, on the show to tell us how she built one of the UK’s most loved family skincare brands and how she successfully exited. You can find the original episode by scrolling back to season 7, or clicking here Since then, Joanna has written a brilliant new book called 'Making Business Child’s Play'. Brand Growth Heroes listeners can buy the book at at a discount using code CFsales30 here! Like Joanna herself, it's a no-nonsense, practical guide for founders on the startup and scaling journey. In it, she shares everything she wishes she’d known when she started out, the things no one gives you a playbook for. ***If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review! Follow me on LinkedIn here*** In this candid chat, Joanna gives us a taster of what’s inside the book and the key lessons she’s distilled from 15+ years of building and growing Childs Farm. We talk about: Market validation – how to test your idea properly before you dive in. Knowing your consumer – why Meta doesn’t know them as well as you think. Protecting your IP – how to safeguard your brand and avoid costly copycats. Building real relationships – the human side of scaling a business. Getting your P&L right – how to plan with the numbers that really matter. Joanna’s “Little Black Book” – Joanna’s personal list of trusted experts and resources to help founders fast-track their growth. As always, Joanna’s advice is refreshingly candid, funny, and full of hard-earned truth bombs for anyone building a brand from scratch. Useful links Joanna’s website Joanna’s Instagram Connect with Joanna on LinkedIn Book: Making Business Child's Play, by Joanna Jensen use code CFsales30 here ============================================================ Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. So we're thrilled to introduce Joelson, THE leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor. With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG. Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board. If you'd like to get in touch to find out more, why don't you drop them a line at [email protected]! ============================================== Don't forget to hit FOLLOW!  This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. You won’t want to miss the next episode, where I'll chat to another successful founder of a challenger brand who shares more valuable insights into driving growth. JOIN OUR Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube. Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

YES! It's Part Two of our LIVE London event with Jake Karls of Mid-Day Squares and Shani Higgs of PerfectTed, hosted LIVE by our wonderful friends at Lucky Saint Pub, London. This episode is a recording of the audience Q&A that followed the live interview. And WOW! what a session it was. Founders and industry friends in the room asked some incredible questions, and the answers from Jake and Shani (PerfectTed’s Head of Sales, who stepped in after Marisa left) were packed with honesty, insight, and lessons you're going to be able to take away and use to add real value to the way you work. If you haven’t listened to Part One yet, scroll back one episode to catch the full conversation about how both brands have scaled so quickly, from kitchen tables to category creation.What we talk about: Jake on scaling Canadian brand Mid-Day Squares NATIONALLY the USA and even beyond.Shani on building PerfectTed’s sales engine and breaking into retail.How they balance ambition with resilience when things get tough.The importance of storytelling and transparency in attracting fans (not just customers).Lessons on founder communication, trust, and team dynamics from two fast-growth brands.Practical insights into category creation, competition, and global expansion.If you enjoy this episode, please share it with a friend, colleague, or fellow founder! And don’t forget to hit follow/subscribe to Brand Growth Heroes on your favourite podcast app so we can continue to bring you the best guests and the most valuable golden nuggets. Useful linksFollow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube. Mid-Day Squares on LinkedIn Perfect Ted LinkedIn Midday Squares Instagram Perfect Ted Instagram Perfect Ted TikTok Lucky Saint on LinkedIn Lucky SaintMidday Squares Perfect Ted ============================================================ Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor. With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG. Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board. If you'd like to get in touch to find out more, why don't you drop them a line at [email protected]! ============================================== A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review? This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

I am so thrilled to share this very special LIVE episode with you. I had the absolute joy of sitting down in London with Marisa Poster, co-founder of PerfectTed and Jake Karls, founder of Mid-Day Squares, for an unforgettable conversation about scaling challenger brands, radical transparency, and building community. And yes, I got to TASTE a Mid-Day Square and it's INCREDIBLE.  In fact, I actually ate 3 in a row. If you haven’t come across Mid-Day Squares yet, they’re the Canadian-born brand redefining healthy afternoon snacking with functional chocolate AND now scaling rapidly across the US. Co-founder Jake Karls last joined me on Brand Growth Heroes in 2023 (scroll back to hear the original episode), and since then, the business has experienced significant growth, expanding from $8M to tens of millions in revenue, with its sights firmly set on reaching $100M. Because it was PerfectTed who first introduced me to Jake, it felt only right to have Marisa Poster join in the conversation as co-host! And thanks to Lucky Saint who SO kindly offering us their fab upstairs event room, we gathered 50 friends, founders, and partners for a night of storytelling, snacking, and straight-talking about what it really takes to scale a challenger brand.  In this episode, we dive into: How Mid-Day Squares grew from the kitchen table to producing 150,000 bars a day.Why therapy, radical transparency, and “building a business out loud” became part of their DNA.The importance of building fans not just customers.How PerfectTed is making matcha accessible and creating a whole new category.The realities of expanding into the US market (and what’s different from Canada, the UK, and beyond).Why team communication and trust are make-or-break for founders.How Storytelling fuels challenger brands.What happens when new competitors enter a category and how to stay focused.The role of product excellence in sustaining growth.The highs, lows, trolls, and resilience it takes to keep going.This is part one of our Mid-Day Squares live series. I hope you enjoy it as much as I did hosting it! Next week we’ll be sharing the Q&A session, which ran for a whole extra hour and was packed with brilliant audience questions. And as you’ll hear at the end of this episode, Shani Higgs, Head of Sales at PerfectTed (and their fourth team member after the founders), will be stepping in to co-host with me for part two. You’re going to learn A LOT so stay tuned! Make sure you’re subscribed so you don’t miss it. And if you’re not already, go check out Midday Squares and PerfectTed on Instagram and LinkedIn; their storytelling is world-class. A tiny favour: If this episode inspires YOU to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review, and maybe share with someone you know will enjoy it? This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. Useful links Midday Squares LinkedIn Perfect Ted LinkedIn Midday Squares Facebook Midday Squares Instagram Perfect Ted Instagram Perfect Ted TikTok Midday Squares Perfect Ted Lucky Saint on LinkedIn Lucky Saint ============================================================ Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor. With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG. Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board. If you'd like to get in touch to find out more, why don't you drop them a line at [email protected]! ==============================================  Join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube. Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.