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It's one of those things everyone says is important… but very few businesses are actually strategic about. In this episode, I sat down with the incredible Jennifer Heuett of Small Wins Company to unpack what it really takes to create a client experience that people remember, the kind that builds trust, retention, and referrals without you needing to constantly chase new leads. We get into the behind-the-scenes of what happens after someone says yes to working with you, because spoiler alert: the moment after someone buys is where a lot of businesses drop the ball. Inside this convo, we dive into: Why client experience is about way more than welcome emails and gifts The surprising way your intake form can double as a marketing goldmine How asking better questions can help your clients feel instantly seen and supported The tiny onboarding shift that eliminates confusion and builds trust fast How to use AI to improve systems (without losing the human touch) If you've ever wondered why some businesses have clients who stay for years, rave about them online, and refer everyone they know… this episode is going to give you a whole new perspective. Enjoyed this episode? Do share with me and Jen over at @anitasiek and @thesmallwinsco what was the biggest takeaway! This episode is proudly sponsored by Jen Heutt of Small Wins Co. Jen has kindly gifted all my listeners her Onboarding Success Kit, which you can grab right here: thesmallwinscompany.com/freebie Follow Jen here: @thesmallwinsco

Low or high ticket offers?! I've done both and in this episode I am going to talk about the pro's and con's with both, what you must master if you want to drive sustainable scale on either, and what YOU need to consider if you're on the fence of deciding.   Psst. Don't forget to follow me on @anitasiek and the team at @wordfetti   This episode is proudly sponsored by Danni Vee, executive neuroscience performance coach. Danni has kindly gifted listeners assess to a Identity Assessment which you can find here: https://www.dannivee.com/identity where you can see EXACTLY where you may be misaligned and what you need to do immediately to step into the next level.

Life update episode! If you've been followin' me on IG, you would have seen that the last 2 weeks has been HUGE. We packed up our dream home here in Brisbane and have left on perhaps the BIGGEST adventure yet, all because of a decision I made 6 months ago.   If you're curious what's going on, then take a listen to this episode.   If you enjoyed this episode, make sure you follow me at @anitasiek and say hi! x

What if the real reason you're stuck isn't strategy… but your nervous system? In this epic conversation, I sit down with Danni Vee, a neuroscience performance coach who blends neuroscience and energetics in her work to chat all things around breaking through self-doubt, regulating emotions, and what it means to lead from self-trust. We unpack why so many high performers hit invisible ceilings, especially when it comes to visibility, sales, and leadership, and how to shift from force and burnout into aligned, sustainable success. If you've ever felt like you know what to do but still hold yourself back… this episode will hit. On the episode we dive into: What it actually means to use neuroscience + energetics in business and personal growth Why self-doubt and imposter syndrome spike right before your next level A simple nervous system regulation ritual you can use before: Sales calls Posting content Raising your prices Leading your team How dysregulation silently impacts your leadership, decisions, and communication The #1 practice to implement over the next 30 days for a noticeable shift in confidence and results  Danni has also kindly gifted listeners assess to a Identity Assessment which you can find here: www.dannivee.com/identity where you can see EXACTLY where you may be misaligned and what you need to do immediately to step into the next level. Enjoyed this episode? Make sure you tag us at @anitasiek and @danniveecoach

I've heard a lotta CRAPOLA marketing advice, but I'd say THIS one is one of the worst. Cause not only is it wasting SO many business's time, but it's costing you leads and sales. On this episode, I share why this one piece of advice that's everywhere could be hurting you, and exactly what you need to focus on instead (including the 3 things EVERYONE actually needs to hear before they'll buy). Want to know what ACTUALLY moves the needle to money-making content? I'm running a free live masterclass NEXT WEEK, first one of 2026 baby! And you're invited. Join me here, tickets are $0: wordfettigroup.com/contentmasterclass  Come say hey on Instagram: @anitasiek @wordfetti

8 months ago, I created FETTIBot, a custom AI bot trained in our 8+ years of copywriting, content, marketing and sales psychology frameworks.   In this episode, I share 7 unexpected ways our users are using the bot to up their copy and content game.   If you're curious and want to try it out yourself, get FETTIBot here. It's $49 a month, cancel anytime!   🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here: https://wordfettigroup.com/freebie   Come say hey on Instagram: @anitasiek @wordfetti

Ever read a piece of content and instantly feel… sold to?   Yeah. Same.   In this episode, I'm diving into the small (but powerful) shifts you can make in your content so your audience feels seen, understood, and validated instead of pushed, pressured, or pitched at.   Inside this short + punchy episode, I share:   • How to get "surveillance camera specific" with your audience's real-life struggles • Why mirroring your audience's exact language is a game changer • The unexpected way to write a sales email that doesn't feel salesy at all (hint: think love letter, not launch mode)   If you've ever worried your content sounds a little too "buy my thing", this one's for you.   🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here: https://wordfettigroup.com/freebie   Come say hey on Instagram: @anitasiek @wordfetti

Webinars ain't dead. In fact one of our most recent webinars converted at over 20% +. In this episode I dive into what helped us with our latest webinar, and why the old way of doing webinars won't work anymore.   🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

5 years ago, business looked VERY different. I was booked 3 months in advance, busy, back to back meetings and on the exterior things looked great. But I was also miserable inside.   For the first time, I share in this real and raw look behind the scenes on how I actually went from only doing 1:1 work working 60+ hours a week to now working only working 20+ hours a week (and making more) and working 1:many.    Ps. Want me to share with you the exact engines I built to help me with working only 20+ hours a week, I'm hosting a live workshop next week to share this deep dive for the first time.   Get it here: anitasiek.com/masterclass   **ONLY 21 TICKETS LEFT FOR GATHER 2026! GET YOURS HERE: wordfettigroup.com/gather   👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

Ever have days when you KNOW the importance of "showing up" online but you just have zero motivation or desire to? You freeze, you end up procrastinating and then it gets to 5pm and you're like EH, tomorrow's problem?   If so, this episode is for you. It's a BTS episode, where I am hot seat coaching one of our Wordfetti members. Her Q? I know it's important for me to marketing myself, but I freeze each time and just don't have the motivation.   🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

If you asked me "ayyyy Anita how can I make more sales this week without spending a cent on ads?", then this episode is exactly what I'd share.   On this ep, I throw down 5 email campaigns that have helped both me and my clients drive sales fast (like… within 24–72 hours fast ).   🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

In this episode, I got to sit down with the Money Queen Denise Duffield-Thomas (@denisedt) to chat all things money mindset, business boundaries, and how to build a biz that gives you freedom instead of burnout.   We covered a lot from the truth about pricing (and why most of us are undercharging), to the sneaky ways we end up designing businesses that feel like jail cells, even when they "look" successful on the outside.   Inside, we also dive into: What is chustle (chill+hustle) and why Denise believes in it How to increase your prices without freaking out The boundary that completely changed how Denise shows up in her biz What being the "Mickey Mouse" of your brand actually means (this analogy? 10/10) The small habit that gives Denise the most freedom in her week   This episode is part masterclass, part mindset shift, and full of permission to do business your way even if it looks totally different to everyone else's.   🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Let's connect: Come hang with me on IG → @anitasiek And follow Denise over at @denisedt   And follow the crew → @wordfetti

I donno about you, but I've been feeling so MEH about what I've reading online right now. With AI tools like ChatGPT, Gemini and Claude making it easier than ever to churn out content, the scroll has started to feel like a whole lotta blerh.   So how does one stand out in the sea of AI same same ness? In this episode I am sharing with you: • What I'm focusing on instead to stand out • Why "how-to" posts aren't enough anymore • One dimensional vs multi-dimensional content • How storytelling goes way beyond your founder story • The sneaky content ingredient most people overlook: ENERGY   If you've been creating content that sounds good on paper but feels a little flat, or you're wondering how to stay relevant without burning out, this episode is your permission slip to do things differently.   🎁 FREEBIE ALERT!   Want to get 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Come say hey: Instagram → @anitasiek   Check out what me and the team are up to at @wordfetti

Messaging, copy and AI in 2026. What is happening, what can we expect. In this episode where I was personally interviewed by my dear friend Erika Cramer (@thequeenofconfidence) we jam on it all.   We dive into: Why your messaging is your ultimate competitive advantage (and why copy comes after messaging) The "Why This, Why Now, Why You" framework that will change the way you sell How to make AI your ally instead of your competition The three steps to uncovering your unique edge so you stop sounding like everyone else   *PSST, 70% of tickets are now SOLD for gather 2026 in March 12 @Brisbane. We only have 1 VIP ticket left. If you want in, grab your ticket now here wordfettigroup.com/gather*   🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Come say hey: Instagram → @anitasiek   Check out what me and the team are up to at @wordfetti

It's time y'all. My annual content and marketing predictions for 2026. What's in? What's out? And what are the key things YOU should be focusing on this year to stay one step ahead of the game?   I dive into it in the episode.   FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   Come hang with me on the 'gram: @anitasiek And follow the crew: @wordfetti