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Many HR leaders ask themselves the same question: How do we help employees feel that their work matters? Purpose isn’t a feel-good idea; it’s a business strategy that drives retention, productivity, and engagement. If people feel their work matters, they're nearly 300% more likely to stay with their company. While meaningful work drives those outcomes, Shane Jackson, president of Jackson Healthcare, reminds us that purpose begins long before anyone logs into work. He talks about how personal purpose and workplace purpose shape each other, shares practical tips on how to build purpose at your company and measure its success, and why he goes on a one-day retreat each year to take stock. He also tells us why his colleagues call him an “intention enthusiast and why he never wants to cut grass again. Don’t miss the company culture event of the year! Enter the code "Better" and save 20% off registration for the Great Place To Work For All Summit: For All Summit 2026 | Great Place To Work® Subscribe to our LinkedIn newsletter: Culture Edge Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit Jackson Healthcare’s Shane Jackson on Finding Purpose in Work and Life | Great Place To Work®

Coats, a global textile manufacturer with a 270-year legacy, has consistently led the way in innovation. Its thread played a role in Edison’s first lightbulb in 1879 and was used in the Apollo 11 spacesuits that traveled to the moon. Group CEO David Paja shares how the company achieves such high levels of workplace innovation at Coats facilities, many of which are in remote, underdeveloped areas where working conditions can be inconsistent. Operating in 55 countries, Coats has a built culture of trust, pride and care among its employees, overcoming cultural and geographic barriers. This has also driven tremendous business success. He also reflects on the impact of lifelong friendships and mentorship, and what he would go back and tell his younger self. Don’t miss the company culture event of the year! Enter the code "Better" and save 20% off registration for the Great Place To Work For All Summit: For All Summit 2026 | Great Place To Work® Subscribe to our LinkedIn newsletter: Culture Edge Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit Coats’ David Paja on How to Unlock Workplace Innovation | Great Place To Work®

Ever wonder how a bicycle company became a $2 billion success story? Mark Joslyn, VP of HR and IT at Trek, shares how listening to employees and fostering a "do the right thing" culture drives profitability. From implementing a "personal board of directors" to earning the nickname "Ted Lasso," Mark's insights are both practical and inspiring. Learn how Trek has risen from No. 94 in 2023 to No. 50 in 2025 on the Fortune 100 Best Companies To Work For List®! Don’t miss the company culture event of the year! Enter the code "Better" and save 20% off registration for the Great Place To Work For All Summit: For All Summit 2026 | Great Place To Work® Subscribe to our LinkedIn newsletter: Culture Edge Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit Trek’s Mark Joslyn on How Feedback and Surveys Transform Culture | Great Place To Work®

How does active listening transform a company? DJ Casto, chief human resources officer at Synchrony shares the leadership secrets behind their culture shift and business wins. The company is redefining leadership through active listening, vulnerability, and co-creation. Hear real stories and strategies that are transforming workplace culture and driving business success. Tune in to learn why great leadership isn’t optional — it’s essential for the future. Don’t miss the company culture event of the year! Enter the code "Better" and save 20% off registration for the Great Place To Work For All Summit: For All Summit 2026 | Great Place To Work® Subscribe to our LinkedIn newsletter: Culture Edge Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit Synchrony’s DJ Casto on Leadership Behaviors That Drive Business Results | Great Place To Work®

Wendy Rummler, chief people officer at Credit Acceptance, shares her personal journey with mental health and how it shaped her leadership approach. After experiencing anxiety and panic attacks during the pandemic, she realized the importance of openly discussing mental health in the workplace. Her vulnerability sparked deeper conversations across the company, including a powerful moment when she shared her story with 700 sales leaders. She discusses how Credit Acceptance embraces well-being through its “Unburying Your Dreams” initiative, inspired by Ben Nemtin, and how remote work hasn’t hindered culture. Weekly coffee chats, one-on-one meetings, and virtual roundtables emphasize care beyond work tasks. This intentional focus on employee experience has led to improved trust scores and a dramatic rise in stock value—from $9 in 2001 to over $600. Don’t miss the company culture event of the year! Enter the code "Better" and save 20% off registration for the Great Place To Work For All Summit: For All Summit 2026 | Great Place To Work® Subscribe to our LinkedIn newsletter: Culture Edge Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit Credit Acceptance’s Wendy Rummler on Supporting Employee Well-Being | Great Place To Work®

The future of workplace learning is changing. Instead of focusing on "what" to learn, the focus is now on "how" to learn. Jayney Howson, SVP of global learning and development at ServiceNow, says effective learning should be predictive, personalized, and available exactly when you need it — just like what happens when you watch Netflix. This is all possible thanks to AI. Howson talks about personalized learning powered by AI, equal opportunities for growth, psychologically safe environments for taking risks, and how AI helps create equal opportunities for all. She also opens up about her personal journey with stage two Hodgkin's lymphoma and how it has shaped her leadership style, emphasizing the importance of wellness and being comfortable with being uncomfortable. Tune in to learn how to create a high-trust workplace where employees can thrive, innovate, and grow. Don’t miss the company culture event of the year! Enter the code "Better" and save 20% off registration for the Great Place To Work For All Summit: For All Summit 2026 | Great Place To Work® Subscribe to our LinkedIn newsletter: Culture Edge Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit Service Now’s Jayney Howson on the Power of AI in Workplace Learning | Great Place To Work®

Delta Air Lines has been making headlines in recent years—and not just for ranking high in customer service and passenger satisfaction. In this episode of Better by Great Place To Work, we explore the incredible transformation at Delta, especially its meteoric rise on the Fortune 100 Best Companies to Work For® list from No. 94 to No. 15 in just one year. Allison Ausband, Delta's executive vice president & chief people officer, takes listeners on a journey through the evolution of Delta’s people-first culture, its ripple effects on business success, and the actionable strategies that can inspire organizations of any size to prioritize their people. Ausband began her career as a flight attendant and now leads the charge in creating a workplace where employees feel valued, heard, and supported. “If our people know they matter,” she says, “they’ll serve our customers extremely well — and that drives business success.” Don’t miss the company culture event of the year! Enter the code "Better" and save 20% off registration for the Great Place To Work For All Summit: For All Summit 2026 | Great Place To Work® Subscribe to our LinkedIn newsletter: Culture Edge Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit Delta’s Allison Ausband on People-First Culture and Business Success | Great Place To Work® Read more about Delta’s rise: How Delta Air Lines Soared to No. 15 on the Fortune 100 Best Companies to Work For List | Great Place To Work®

In this episode, we dive into Marriott International's journey of resilience and reinvention over the past few years. Ty Breland, EVP and CHRO of Marriott — a 27-time Fortune 100 Best Companies to Work For® winner — shares insights on how workplace flexibility and a redefined leadership mindset have driven significant business success. This evolution has led to higher engagement scores, lower turnover, and increased revenue, benefiting associates, the company, and customers alike. You’ll learn how Marriott's innovative job sharing and scheduling approach has created a more engaged and committed workforce. Ty also shares advice for HR colleagues on the importance of having a seat at the table, balancing work and life, and staying present. Don’t miss the company culture event of the year! Enter the code "Better" and get $200 off the Great Place To Work For All Summit: For All Summit 2025 | Great Place To Work® Subscribe to the Great Place To Work company culture newsletter. Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit Marriott’s Ty Breland on Workplace Flexibility | Great Place To Work® Fortune article: People-first culture is vital to Marriott’s 25-year run as one of the 100 Best Companies | Fortune Download Marriott’s report for an in-depth look on how it transformed the associate experience.

If you’ve had Fiji water, Wonderful pistachios, or Halo mandarins, then you’ve been enjoying some of the products made by The Wonderful Company!  We learn how the powerful story of how it has transformed the rural community of Lost Hills, California, into a thriving place to live and work for its employees. We sit down with Stephen Howe, EVP of human resources and chief financial officer, to explore the incredible impact The Wonderful Company is making on its employees and communities, and the innovative employee programs that bring meaning and purpose to the lives of the hourly, frontline workforce. Tune in to hear why The Wonderful Company earned its spot as one of the Fortune 100 Best Workplaces to Work For® in 2024! Don’t miss the company culture event of the year! Enter the code "Better" and get $200 off the Great Place To Work For All Summit: For All Summit 2025 | Great Place To Work® Subscribe to the Great Place To Work company culture newsletter. Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit The Wonderful Company’s Stephen Howe on Creating a Great Place to Live and Work | Great Place To Work®

Hybrid work offers employees flexibility, but it requires intentional effort to maintain in-person connections. Suzan McDaniel, CHRO at Edward Jones, shares practical tips for creating a rewarding in-office experience, effectively managing a hybrid workforce, using personas for better communication, and supporting employee well-being. Don’t miss the company culture event of the year! Enter the code "Better" and get $200 off the Great Place To Work For All Summit: For All Summit 2025 | Great Place To Work® Subscribe to the Great Place To Work company culture newsletter. Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit Edward Jones’ Suzan McDaniel on Creating Social Connections in a Hybrid World | Great Place To Work®

Only 2% of CHROs think their performance management system truly inspires employees to improve. Liz Heitner, CHRO at Penn Mutual, understands why and shares how to change that. We dive into how Penn Mutual leaders have transformed their approach, resulting in a performance success program that actually works – and employees enjoy. She candidly shared lessons learned, how to manage imposter syndrome, and what she’s learning from Tik Tok. Don’t miss the company culture event of the year! Enter the code "Better" and get $200 off the Great Place To Work For All Summit: For All Summit 2025 | Great Place To Work® Subscribe to the Great Place To Work company culture newsletter. Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit Penn Mutual's Liz Heitner on Effective Performance Management | Great Place To Work®

Unlike many workplaces where hourly employees miss out on meaningful work, mental health support, and training compared with their salaried counterparts, CarMax has found ways to fill these gaps. Diane Cafritz, EVP and chief innovation and people officer at CarMax, explains how. Diane also opens up about her personal experience as part of the sandwich generation, balancing the demands of raising children and caring for elderly adults, and how that has shaped her perspective on the importance of flexibility in the workplace. Don’t miss the company culture event of the year! Enter the code "Better" and get $200 off the Great Place To Work For All Summit: For All Summit 2025 | Great Place To Work® Subscribe to the Great Place To Work company culture newsletter. Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit CarMax’s Diane Cafritz on Empowering Hourly Workers | Great Place To Work®

Alveda Williams, chief inclusion officer at Dow, talks about how Employee Resource Groups (ERGs) are making a big difference at Dow. With 600 chapters around the world, these groups have helped shape company policies and create new products. In the past seven years, participation in ERGs has jumped from 15% to 60%. These groups are now a key part of the company’s success. She also explains why leadership includes influencers and non-managers, and shared some wisdom we can all benefit from — bloom where you’re planted. Don’t miss the company culture event of the year! Enter the code "Better" and get $200 off the Great Place To Work For All Summit: For All Summit 2025 | Great Place To Work® Subscribe to the Great Place To Work company culture newsletter. Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit Dow's Alveda Williams on How Employee Resource Groups Drive Business Success | Great Place To Work®

Kim Jones, managing director of talent strategy and people experience at PwC, shares insights on the importance of trust in the workplace, the role of middle managers in building a positive culture, and how PwC is using AI to create equal opportunities for all employees. She also opens up about her personal journey to better well-being and the lessons learned from a health scare. Her journey is a powerful reminder that our bodies keep the score, and taking care of ourselves is crucial for sustained success. Don’t miss the company culture event of the year! Enter the code "Better" and get $200 off the Great Place To Work For All Summit: For All Summit 2025 | Great Place To Work® Subscribe to the Great Place To Work company culture newsletter. Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit Kim Jones on Improving Workplace Trust | Great Place To Work®

In this heartfelt episode, I sit down with journalist, speaker, and podcast host Ellen McGirt to discuss the intricate balance of caregiving and maintaining a career. Ellen shares her personal journey as a member of the sandwich generation, caring for both her family and three vulnerable adults. We explore the emotional and logistical challenges caregivers face and offer practical advice for workplaces to better support their employees. Tune in for an inspiring conversation that aims to normalize caregiving discussions and foster a more supportive work environment. Don’t miss the company culture event of the year! Enter the code "Better" and get $200 off the Great Place To Work For All Summit: For All Summit 2025 | Great Place To Work® Subscribe to the Great Place To Work company culture newsletter. Want to join our Great Place To Work community? Learn more about Certification. Listen to the Brittany Howard interview: Brittany Howard on the Importance of Belonging | Great Place To Work® For a transcript of this episode, visit Ellen McGirt on Supporting Caregivers at Work | Great Place To Work®