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Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Is your digital marketing business truly safe online? 🔐In this episode of Colours of Social Media, Enoch "RobotBoy" Appiah Jr. sits down with Eric K. Mensah — a Cybersecurity and Financial Crimes Specialist — to talk about the cybersecurity threats that digital marketers in Africa and beyond are most vulnerable to, and exactly what you can do to protect yourself and your clients. ⏱️ Timestamps: 00:00: A very Brief Introduction 01:02: Unsolicited Messages on LinkedIn 08:21: Why Cybersecurity Matters for Digital Marketers 10:20: Common Cyber Threats Marketers Face 14:50: Best Practices to Stay Safe Online 22:11: Growing Cybersecurity Talent in Africa 29:21: Final Advice for Digital Marketers

Are agencies overlooking the power of uniting creative and distribution? In this thoughtful conversation, Danny Greeff of RebelRebel reveals how Social Display Advertising is quietly transforming digital strategies—especially in Africa’s dynamic media landscape. ⏱️ Timestamps: 00:20 Introduction to Social Display Advertising 02:06 Founding of RebelRebel and Its Connection to Social Display 05:05 State of Digital Advertising in Africa 08:04 Introduction to Social Display 12:24 The Importance of Education in Social Display 15:28 The Shift in Consumer Behaviour Towards Social Media 20:15 Case Study: Hungry Lion's Expansion 25:00 The Double-Edged Sword of Being First to Market 27:00 Practical Steps for Agencies in Social Display 30:00 The Rise of Social Display in Africa 31:00 Mindset Shift for Agencies in Social Advertising

In a digital world obsessed with virality, loud content, and overnight growth, many small businesses are visible—but not intentional. In this episode of Colours of Social Media, host Enoch Robotboy Appiah Jr. ( @iamrobotboy69  ) sits down with Priscilla Osei-Wusu (Comms Girlie) to talk about what it really means to build awareness without the noise.- ⏱️ Timestamps: 00:00 Introduction 00:42 Who is Comms Girlie? 03:11 Showing Up with Clarity Without Chaos 06:36 Mistakes made by SMEs on Digital Spaces 09:44 How to balance being viral and showing up cautiously 13:59 What Does Strategic Visibility Look Like? 16:34 Staying Safe Online 18:57 Actions SMEs need to put a stop to 21:09 Where to Start when you get overwhelmed with platforms 24:24 What Does Success Look Like on Digital 26:49 Getting in Touch with Comms Girlie

Akosua Adoma emphasises the importance of consuming content that inspires and empowers, particularly for women in underserved communities. She highlights how seeing other women achieve great things motivated her and can inspire others to pursue their goals and create impact in their communities.Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

In this episode, host Enoch "Robot Boy" Appiah Jr. is joined by Akosua Adoma of  ⁨@AkwaabaApp⁩  , a digital marketer dedicated to community-driven growth and placing purpose at the heart of marketing. Akosua shares how she crafts campaigns that move beyond hype, leveraging authentic storytelling to empower underserved communities and fuel economic inclusion in emerging markets. The conversation unpacks actionable strategies for building brands that drive social change, offering a vision where purpose and profit work hand in hand.

Want to venture into Digital Marketing? Just do it!

In this flashback episode, Michael Bedzra send listeners through how to earn GHC 800 in 2 weeks if you start learning Social Media Marketing today.

In this Flashback episode, Michael outlines how he got into Digital Marketing. Starting as an Intern at Workspace Global. Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Solving Ad Fatigue with Rewarded Attention by AdTones. Listen to the full episode here: https://open.spotify.com/episode/4hMi5txm0Ws01viJ658qDD?si=Tw1Smn2LTLSz4iHcRGfEAA Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Yaw is the Ops Lead in the commercial rollout of AdTones, an Ad Tech that rewards the audience for their attention. Yaw explains how AdTones works. Listen to the full episode here: https://open.spotify.com/episode/4hMi5txm0Ws01viJ658qDD?si=Td9py8q5TmSjI_cTyuZ2qA _______________________________Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy ________________________________

Five years ago, Michael Bedzra was just volunteering at Mobex 2019, and was handed a Twitter account with zero experience. Within two days, the event's hashtags were trending number one in Ghana. That single moment sparked something big, leading Michael to land his first shot at Workspace Global with no marketing degree, just pure drive. In this revealing episode of Colours of Social Media, Michael Bedzra, now a Growth Marketer for a top UK brand, shares the uncensored truth about building a successful career from the ground up. If you've ever wondered whether you need a traditional degree to make it in marketing, this episode is for you! Michael, who actually studied Business Administration, busts the myth that formal education is necessary for digital success. He reveals his core motivation was simply "Hunger". He walks us through his journey, including the shocking moment he failed a job interview because he couldn't answer the question: "What is the hashtag?". Michael's journey proves that passion, consistency, and curiosity can open doors even without a traditional background. Learn how he built a strong freelance income (reaching 7,000 GHS monthly at one point) and his essential advice for aspiring, self-taught marketers --- Timestamps 00:00 Intro 01:15 Michael's Early Beginnings 04:50 Michael Breaks into Marketing 08:30 Learning Marketing without a Degree 12:20 Freelance Beginnings 15:40 Freelance Success 20:10 Growth Markter Role at a Top UK Firm 24:50 Giving back to the Marketing Community in Ghana 28:15 Advise for Aspiring Marketers 30:00 Outros Connect to Michael Bedzra on LinkedIN Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy --

Yaw talks about how it all started for him in this flashback episode. Watch the full episode here: https://youtu.be/PZD5-YOmVx8 Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Bing-watch August's episodes featuring Alex Lartey and Naomi Yeke.