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The CEO of YouTube shares what he thinks about how to gain an audience on the platform, and where YouTube is focusing to support creators. The Threads team has launched Live Chat, Edits has some audio tricks for voice you might not know about, and I do Wednesday Waffle.   Links: What Is YouTube Doing to Us? We Asked Its CEO. | The Interview (YouTube) Threads launched Live Chat (Threads) Edits Audio Tricks for Voice (Instagram)   Find Me Online: Connect with me on Instagram: @danielhillmedia Connect with me on Threads: @danielhillmedia Connect with me on YouTube: @danielhill.media Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What's the best type of content to focus on creating - carousels, long form videos, short form videos, or something else? Today on the show, the Head of Instagram answers the question but then I play a clip of Mr. Beast answering a very similar question. Also the Head of Instagram answers questions about how to handle hate, trial reels, and takes feature suggestions.   Links:   Instagram: Chart to Explain Difference Between Account Types (Instagram) YouTube: Mr. Beast and the Attention Economy (YouTube) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Instagram has expanded "Your Algorithm" to the Explore page, Threads is getting indented replies while the Threads web version is improving with DMs, the Edits app has the ability to add links to Reels, and Mark Zuckerburg is cloning himself so we technically shouldn't need CEOs anymore.   Links: Instagram: ‘Your algorithm’ feature to the Explore tab (Instagram Blog) Instagram: Limiting the number of Trial Reels (Threads) Instagram: Adding GIF notes (Threads) Threads: Indented Replies (Threads) Threads: Web Version Update (Threads) Edits: Add Links to Reels (Instagram) AI News: Meta builds AI version of Mark Zuckerberg to interact with staff  (The Financial Times)  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's episode features questions from the Head of Instagram, where he answers questions like "does watching my own Reel increase my view count?" and "how do we edit comments now?" Links:  Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Instagram team has added the ability to edit comments within a 15 minute window! Finally! Also the Head of Instagram reminds us of some features you might not know about, but one of them is Story Highlights, and I hate Story Highlights for so many reasons that I won't go into on this episode because you're tired of hearing me talk about them. Links: Instagram: Edit Comments Within 15 Minutes (Threads) Instagram: Features You Might Not Know About (Instagram) AI: “Sam Altman Watches Awkwardly As He’s Shown Bizarre ChatGPT Issue: “Uh, Maybe, Uhhh…” (Futurism) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia Follow Me on Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A new app has his number 1 in the Apple App Store, and it allows you to record video in landscape (for YouTube) and portrait (for Instagram/TikTok) at the same time - it's called DualShot Recorder. Also, the Head of Instagram announced the ability to schedule Trial Reels, plus have affiliate links to sell products from Reels to earn a commission. The YouTube team has improved the Creator Media Kit, and integrated Nano Banana into the YT Create app.  After all that, I get into Wednesday Waffle. Links: Dual Shot Recorder (Instagram) (Apple) Instagram: Schedule Trial Reels (Instagram) Instagram: Affiliate Links in Reels (Instagram) YouTube: New Media Kit Insights, Nano Banana in YT Create (YouTube) Wednesday Waffle: Suno generated songs from family member text messages - @Ninajammin (TikTok) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today I interview Shawn Kallet. Shawn Shawn is the co-founder and co-CEO of 203 Creates, an independent agency that helps brands and IP owners develop and execute entertainment-first content strategies that earn attention and drive performance.  Shawn has over 20 years of experience developing innovative brand partnerships and revenue growth for media and creator economy leaders, including MTV, NBC News Digital, Studio71, Live Nation, and V10 Entertainment. In this interview he shares stories of famous people he's worked with, along with strategies he helps brands implement. Watch the entire interview with Shawn (YouTube) Connect with Shawn: LinkedIn - https://www.linkedin.com/in/shawnkallet/ 203 Creates - https://203creates.com/The Digest newsletter for marketing & media pros  Watch the entire interview (YouTube) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today we talk about TikTok partnering with Cameo, Meta testing a premium subscription for Instagram, some features of Edits you might not know about, plus the YouTube team makes a way to like all your comments at once, and explains how to get insights to share with brands for partnerships. Links: TikTok Partners with Cameo to Unlock New Monetization Opportunities for Creators (TikTok) Meta starts testing a premium subscription on Instagram (TechCrunch) Edits app features (Instagram) YouTube Comments to ❤️, Gifts & Jewels in More Markets, Effect Maker, and More! (YouTube) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today the Head of Instagram answers questions like - which is more important - likes or saves? Do I have to post Reels to grow on Instagram? Is it ok to not reply to comments? Should I delete a post if it tanks? Links:  Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It's frustrating when people drop off watching your videos. However, there are some steps you can take to help address that. Also Meta has lost 2 landmark legal battles and the YouTube team changes BrandConnect to YouTube Creator Partnerships and I do Wednesday Waffle. Links: Meta: Meta misled users about its products’ safety, jury decides (The Verge) Meta: Meta and YouTube found negligent in landmark social media addiction case (The Verge) Instagram: Instagram and Facebook are about to be filled with affiliate content (The Verge) Instagram: How you can use Insights to understand content performance and improve content strategy (Instagram) YouTube: BrandConnect is now YouTube Creator Partnerships, Affiliate Program Eligibility Expansion, and more! (YouTube) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Instagram team just added the ability to re-order the slides in a carousel post! This is long overdue but nice to see. Today on the show, the Head of Instagram answers questions about longer Reels getting reach, posting Instagram content to Threads to help growth on Instagram, and if Stories about new posts get suppressed. Links: Instagram: Re-order slides in a carousel post! (Instagram) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Instagram adds the ability to pause Reels, the ability to change your voice in a voice memo, removes End-to-End Encryption from DMs, and we discuss if scheduling posts hurts your reach, along with a new Meta AI feature that's actually worth your time. Instagram: Pause a Reel by Tapping On It (Instagram) Instagram: Removing End-to-End Encryption (Instagram) Instagram: Does Scheduling a Post Hurt Your Reach? No. (Instagram) Podcast: AI News You Should Know About (Podlink) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Buffer team compiled a report called "The State of Social Media Engagement" and Tami from the Buffer team stops by to share the highlights. Also the Head of Instagram shares 3 tips to speed up the content creation process, and I share an article about the lack of privacy from Meta smart glasses. Links: Buffer: The State of Social Media Engagement in 2026: 52M+ Posts Analyzed (Buffer) Instagram: 3 Tips To Make Content Creation Faster (Instagram) Meta: She Came Out of the Bathroom Naked, Employee Says (Svenska Dagbladet) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Head of Instagram doesn't know you can schedule Stories using the Meta Business Suite. It's free and works great. We get into the recent AMA he did for some Q&A, including questions about if captions help reach, and if someone can tell if you screenshot their story, plus how the Instagram Story Archive works. Links: Instagram: Schedule Stories (Meta Business Suite)  Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a supporter of this podcast: https://www.spreaker.com/podcast/the-instagram-stories-social-media-news--6900254/support. Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Head of Product on the Edits team, Matt, stops by to share what the team has been doing, and how it can help you make better content using the Edits app. Also, the Head of Instagram explains to Dax Shepherd how to customize on your Instagram Reels feed on the Armchair Expert podcast, and Lauren from the YouTube Creator Insider team talks about how to track income across 2 different YouTube channels. After the news, I do Wednesday Waffle, where I talk about a topic that may or may not be related to social media.   Links: Edits: Matt from the Edits Product team talks about its best features (Instagram) Instagram: Adam Mosseri talks customizing your algorithm (Instagram) YouTube: This Week at YouTube: Studio Payment Activity Expansion (YouTube)   Wednesday Waffle: Project Hail Mary (Book) (YouTube) Mandalorian and Grogu (YouTube) Sign Up for The Weekly Email Roundup: Newsletter Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.