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Pam as the Owner and CEO of Great Work Online, has 14 years of experience in digital marketing and project management. Through hard work, passion & eagerness to learn the newest trends in the industry, plus the gained credible experience Pam had in the past, it helped her better understand the demands & goals of Great Work Online's clients. This expertise allows her to understand their needs and provide them with the high-quality service they expect. More so, take their businesses to the next level. On the other hand, David as the CFO and Co-Founder of Great Work Online and the Founder and Owner of Accountific (a bookkeeping service for Canadian business owners), His strong 39 years of background in accounting and finance, a Master in the Art of Public Relations help the relationships he has built with their clients that truly contributed to their success. Pam and David's skills and experiences combined, they started Great Work Online to fulfill one great vision and mission - to help coaches & speakers, busy business owners and mompreneurs, who are close to Pam's heart, become the obvious choice in their field and build a thriving business.

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Your Menu Is Already Doing Your Marketing | S2 EP 20

2026/10/06

Your menu is the most-read thing your restaurant publishes. It sits in five or six places you may have forgotten, and it works for you or against you whether you tend it or not. In this episode, Pam Monteith walks through four small habits: say it in plain typed words, keep one source of truth, test with specials before committing, and check it with your thumb. Then she turns to the dishes that pay you, and why plate cost matters. Tonight's one task: read your own menu on your phone as a stranger would. Book your Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Website: greatworkonline.com Blog: greatworkonline.com/blog Connect with Pam on LinkedIn: linkedin.com/in/pampormentilla/ Follow Pam on Instagram: https://www.instagram.com/pam_monteith/

Toast IQ Won't Fix Your Margin. The Right Prompt Might | S2 EP 19

2026/10/02

Toast IQ is grounded in your restaurant's own data, not a generic chatbot guessing at restaurants in general. So why does it so often feel flat? Toast's own Q1 2026 Restaurant Trends Report, covering how more than 125,000 US locations used Toast IQ from January to March, shows most operators are asking it the same shallow question, in different words. This episode breaks down what the report actually found, why the sharpest operators are already asking about labor cost and loss prevention, and what's still missing before that answer turns into a margin decision. What We Cover Why Toast IQ being grounded in your own data doesn't automatically mean useful answers What Toast's Q1 2026 Restaurant Trends Report found across 125,000+ US locations The most common Toast IQ prompt in the whole report, and why it's a shallow one The smaller group of operators already asking margin-level questions The translation layer that turns a Toast IQ answer into an actual campaign or fix Book your Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Website: greatworkonline.com Blog: greatworkonline.com/blog Connect with Pam on LinkedIn: linkedin.com/in/pampormentilla/ Follow Pam on Instagram: https://www.instagram.com/pam_monteith/

10 Kinds of Restaurant Email. You're Probably Only Sending One | S2 EP 18

2026/09/22

What types of emails should a restaurant send? At least ten, and a discount is only one of them. In this episode, Pam Monteith walks through 10 kinds of restaurant email in five families, using examples from Toast's published roundup of national chain emails, then shows which five make sense for an independent restaurant with no marketing team. You'll also get one sentence to finish before your next send. Book your Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Website: greatworkonline.com Blog: greatworkonline.com/blog Connect with Pam on LinkedIn: linkedin.com/in/pampormentilla/ Follow Pam on Instagram: https://www.instagram.com/pam_monteith/

Your Restaurant Is Already Making Content. You're Just Not Capturing It | S2 EP 17

2026/09/15

You don't need a content plan. You need to hit record. This week, Pam walks through three places independent restaurant owners are already sitting on great social content, without realizing it: the kitchen itself, the reviews nobody's replied to, and the regulars already posting about the place. Plus one optional fourth idea if there's room in your feed for it. In This Episode Why raw behind-the-scenes kitchen footage beats produced content The lowest-effort content on the list: replying to your own reviews How to repost a regular's content the right way An optional fourth idea: spotlighting someone on your team Where this connects back to what's already sitting in your Toast account Book your Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Website: greatworkonline.com Blog: greatworkonline.com/blog Connect with Pam on LinkedIn: linkedin.com/in/pampormentilla/ Follow Pam on Instagram: https://www.instagram.com/pam_monteith/

Your Toast Account Already Has a Marketing Funnel Inside It | S2 EP16

2026/09/08

Every restaurant runs the same four stage guest journey, whether anyone manages it or not: Discovery Interest Decision and Loyalty Most owners pour their effort into the first stage and let the other three quietly leak guests. In this episode, Pam breaks down what each stage actually requires, using a pattern that came up on a recent call with a café owner, and shows where the loyalty stage tends to be sitting half built for restaurants already on Toast. Book your Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Website: greatworkonline.com Blog: greatworkonline.com/blog Connect with Pam on LinkedIn: linkedin.com/in/pampormentilla/ Follow Pam on Instagram: https://www.instagram.com/pam_monteith/

The Two-Second Moment Every Restaurant Throws Away | S2 EP 15

2026/09/01

The print or email question at checkout isn't a printer preference, it's a marketing decision happening at every restaurant, every night. Pam breaks down the two second moment most Toast operators are letting slip by, and what to do with it instead. In This Episode The real moment behind this episode's title Why the cheapest, highest consent data any business will ever get is the data a customer hands over themselves What actually happens to that email after the receipt prints, for most restaurants How Toast Email Marketing already captures this moment automatically Book your Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Website: greatworkonline.com Blog: greatworkonline.com/blog Connect with Pam on LinkedIn: linkedin.com/in/pampormentilla/ Follow Pam on Instagram: https://www.instagram.com/pam_monteith/

Stop Reading Reports. Start Asking Questions | S2 EP 14

2026/08/25

Most restaurant owners have more data available to them than ever, and less time than ever to turn it into a decision. This episode breaks down why more data alone does not produce a better marketing decision, and shares the AI prompts Pam uses to turn restaurant numbers into next steps, including how to run a slow-night promotion without training guests to expect a discount. In This Episode • Why more data does not automatically mean a better decision • The AI prompts that turn restaurant numbers into next steps • How to run a slow-night promotion without training guests to expect a discount • What Toast IQ is already built to answer inside your account Book your Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Website: greatworkonline.com Blog: greatworkonline.com/blog Connect with Pam on LinkedIn: linkedin.com/in/pampormentilla/ Follow Pam on Instagram: https://www.instagram.com/pam_monteith/

You Don't Need More Reports. You Need Better Questions | S2 EP 13

2026/08/18

Most restaurant owners have more sales data than they know what to do with: reports, dashboards, end-of-day summaries that pile up unread. This episode is about what changes when you stop treating your POS like a filing cabinet and start treating it like a conversation, and what Toast IQ is already sitting there to do about it. In This Episode • Why restaurant owners have so much data and so few decisions • What changes when you ask a question instead of reading a report • What Toast IQ actually is, and what restaurant owners are asking it • One question to ask your own account today Book your Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Website: greatworkonline.com Blog: greatworkonline.com/blog Connect with Pam on LinkedIn: linkedin.com/in/pampormentilla/ Follow Pam on Instagram: https://www.instagram.com/pam_monteith/

You're Spending More to Find a New Guest Than It Costs to Keep One | S2 EP 12

2026/08/11

Most restaurant owners have a full strategy for finding new guests, and barely a plan for keeping the ones they already have. In this episode, Pam draws on seventeen years of marketing experience to break down why attraction gets all the attention while retention quietly gets ignored, and what that means if your restaurant is already running on Toast. In this episode: • Why attraction feels like progress and retention doesn't • What actually separates the cost and effort of attracting versus retaining a guest • The retention data already sitting inside your Toast account, unopened • One simple action to take this week, no big plan required Book your Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Website: greatworkonline.com Blog: greatworkonline.com/blog Connect with Pam on LinkedIn: linkedin.com/in/pampormentilla/ Follow Pam on Instagram: https://www.instagram.com/pam_monteith/

Toast Already Knows Every Guest You've Never Met. Here's Where | S2 EP 11

2026/08/04

What is Toast's Guestbook, and why isn't it set up on your account? Every Toast restaurant has a guest profile for every diner, whether they know it or not, and most operators have never opened it. In this episode, Pam breaks down Toast's Guestbook: the guest profile that gets created automatically the moment anyone orders or dines in, loyalty member or not. She covers what's actually inside it, why it's different from your loyalty program, and why 86% of email-driven orders and 83% of SMS-driven orders come from guests who've already dined with you before. In this episode: What's actually inside a Toast Guestbook profile The 48% stat that explains why being "remembered" matters most to guests How Guestbook is different from your loyalty program Why this is a retention tool, not an acquisition tool What to check in your own account this week One practical idea per episode. No fluff. 🔗 Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session 🔗 Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist 🔗 Blog: greatworkonline.com/blog Apple Podcasts: podcasts.apple.com/ph/podcast/great-work-for-restaurants/id1468034522 Spotify: open.spotify.com/show/60dgL5Kt6vyzYy0NffWcf8

Stop Shopping for an Email Marketing Tool. Check Your Toast Account First | EP 10

2026/07/28

If you're on Toast POS, the best email marketing tool for your restaurant is probably one you already have. Toast's own data shows one email campaign brings in an average of $2,800 in revenue within 14 days, yet most accounts have never sent a single one. In this episode, Pam Monteith walks through what's already built into your Toast account (your guest list, your segments, your templates), the one real gap standing in the way, and which guest segment to email first. Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Great Work Online: greatworkonline.com In partnership with Accountific: accountific.co

What Do Your Guests Actually See In Your Loyalty Program? | S2 EP9

2026/07/21

What does the guest experience actually look like inside a Toast loyalty program? Most restaurant owners set it up once and never see it from the guest's side again. This week, Pam walks through exactly what your guests experience, from sign-up to redemption, and the one five-minute exercise every operator should try before their next campaign. Topics Covered • Why even marketing professionals struggle to find clear answers about the guest-side loyalty experience • The gap between setting up a loyalty program and actually experiencing it as a guest • The different ways guests can enroll: checkout, kiosk, online ordering, guest-facing display, digital receipt • How point earning and full-reward redemption actually work for the guest • Why enrollment numbers alone don't tell you whether a loyalty program is working • The five-minute exercise: signing up for your own program as a guest Links Mentioned • Free 30-Minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session • Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist

Before You Post That Marketing Manager Job... | S2 EP8

2026/07/14

Hire a marketing manager, hire an agency, or DIY it yourself? Most independent restaurant owners on Toast POS never ask the fourth option: what's already switched on (or sitting dormant) in the account they're already paying for. This episode breaks down the real cost of each path and where an honest audit fits before you spend a dollar or an hour on any of them. Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Book a free Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session

961 Lapsed Guests. Up 30%. While Everything Else Is Falling | S2 EP7

2026/07/07

How do I win back lapsed guests using Toast POS? In one real Toast account, new guests, returning guests, and total guests all fell 15 percent in the same 30 days. Lapsed guests rose 30 percent. Pam breaks down why that divergence, and not the overall dip, is the real story, plus the win-back sequence to run inside Toast this week. Free Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist TOPICS COVERED: What "lapsed" means inside Toast Guest Insights, and how it differs from a normal slow month. Why a 15% overall dip and a 30% lapse spike are different stories. Segmenting win-back messages by lapse window: 30-60 days, 60-90 days, 90+ days. New episodes every Tuesday. Subscribe: youtube.com/@greatworkonline

912 Gift Cards. Zero Campaigns. The Hidden Asset Most Restaurants Ignore | S2 EP6

2026/06/30

There is a report inside your Toast account that almost nobody looks at. It shows you two numbers: active gift cards and inactive gift cards. For one real restaurant account reviewed in June 2026, those numbers were 89 active and 912 inactive. A 10-to-1 dormancy ratio. In this episode, Pam Monteith breaks down why inactive gift cards are a marketing list in disguise, why operators consistently miss them, and the exact campaign to recover those visits inside Toast Email Marketing with zero ad spend and zero discounting. RESOURCES MENTIONED: Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Great Work Online: greatworkonline.com TOPICS COVERED: What "inactive" gift cards mean inside Toast POS Why gift cards are a marketing asset, not just a finance line item How to find the Gift Cards and Loyalty Summary report in Toast The guest segmentation strategy to build inside Toast Guestbook How to build the reactivation email in Toast Email Marketing Zero acquisition cost, recovered revenue: the margin case for this campaign