Advertise on podcast: Let's Talk Business

What actually happens when someone is good with people but keeps failing at sales? In this episode, Meny Hoffman kicks off a brand new sales series with Pinchus Shiff, co founder of Friday and someone who has spent his entire career in the trenches of sales. Not theory. Not coaching from the sidelines. Real calls, real pressure, real wins, real losses. This conversation tackles one uncomfortable question most people avoid Is sales really for you? They talk about why people quit sales too early, why talent alone means nothing, and how the wrong setup can make even the best people fail. From commission vs salary to introverts vs extroverts, this episode breaks down what actually matters if you want to survive and succeed in sales. You'll learn 👉 Who sales is actually for and who should never touch it 👉 Why being a "natural" doesn't exist 👉 How salary can quietly kill motivation 👉 Why introverts often outperform loud talkers 👉 What to look for before choosing a sales job or industry If you are in sales, thinking about getting into sales, or running a business and wondering why growth feels harder than it should, this episode will force you to rethink everything you thought you knew. This is episode one of a new series. We're going deep. One topic at a time. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn --- 🔗 Episode Links 👤 Connect with Pinchus Shiff: 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Why this sales series exists 02:10 Is sales really for everyone 07:40 People skills vs sales skills 14:30 Why most people quit too early 21:10 Introvert vs extrovert in sales 30:00 Commission only vs salary debate 41:50 When effort is there but results are not 55:00 How to know if you picked the wrong setup --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

What happens when a rabbi walks into the boardroom, and teaches Google how to think differently about business? In this episode, Meny Hoffman sits down with Rabbi Issamar Ginzberg, a marketing strategist, consultant, and one of the most fascinating minds in the business world today. From closing deals with global brands to giving real-world advice to small business owners, Rabbi Issamar has built a career around one simple idea: truth sells better than hype! They talk about what really builds credibility, how to turn what you already know into a profitable skill, and why being real beats being impressive every single time. You'll learn: 👉 How to turn experience into income without sounding "salesy" 👉 Why honesty is still the best marketing strategy 👉 What separates action from just motion 👉 How to get your first big client without a fancy degree 👉 Why clarity always wins over confidence If you've ever felt like you're doing the work but not getting ahead, this episode will shift how you think about business, purpose, and success itself. – 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn – 🔗 Episode Links 👤 Connect with Rabbi Issamar Ginsburg: https://www.linkedin.com/in/issamar 📘 Learn more about his work: https://rabbiissamar.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -- 💡 Meny's Practical Pointers 1. Tell the truth. The most powerful marketing tool you have is honesty. When you're real, people remember you. 2. Action beats ideas. You can plan all day, but progress starts the moment you take the first step. 3. Prepare before the moment. Success rarely happens by luck,  it happens because you were ready when the door opened. 4. Build credibility through consistency. Show up, do good work, and let results talk louder than promises. 5. Build credibility through consistency. Show up, do good work, and let results talk louder than promises. – Episode Timestamp: 00:00 – Your birthday message & purpose in business 00:40 – How to monetize your knowledge and skills 01:00 – Meny Hoffman intro and episode overview 02:50 – Gary Vee conference and early marketing lessons 05:10 – Truth in business – why honesty sells 06:30 – From mortgages to marketing + credit score tips 08:30 – Copywriting wins and direct response strategies 12:30 – Building credibility on big stages and brand value 19:20 – Personal branding vs authentic value creation 33:30 – Consistency and long-term reputation growth 43:20 – Portfolio tips + interview preparation strategies 54:00 – Coaching vs consulting and business advice 1:01:06 – Rapid fire questions and leadership takeaways - #LetsTalkBusiness #MenyHoffman #RabbiIssamarGinzberg #BusinessStrategy #Entrepreneurship #Marketing #Consulting #Honesty #Clarity #Leadership #PtexGroup

What if generosity wasn't just a nice leadership trait, but your biggest business advantage? In this episode, Meny Hoffman sits down with John Whitt, executive coach, author of Checkmate: Winning Tactics for Translating Ideas Into Money, and creator of the Whole Life Leadership program. Together they unpack how generosity, clarity, and accountability can transform your business and your life. After three decades inside billion-dollar corporations and years coaching entrepreneurs, John has seen what separates "busy operators" from real leaders—and why most companies stall long before they should. You'll learn: 👉 Why generosity always delivers better business results 👉 The hiring mistake that costs leaders the most time and money 👉 How to build accountability that works both ways 👉 When to stop managing and start leading 👉 What Whole Life Leadership looks like on a stressful Tuesday If you're running a company, leading a team, or trying to grow without burning out, this conversation will change how you think about leadership. Subscribe for more deep-dive conversations with real builders and leaders. – 🎥 Watch & Connect 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links 👤 Connect with John on LinkedIn: https://www.linkedin.com/in/coachjohnwhitt 🌐 Learn More: https://businesswhitt.com 📘 John's book Checkmate: https://amzn.to/3L7WrIo 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi – 💡 Practical Pointers (Meny's Takeaways) 1. Leadership never ends—it's a daily practice. 2. Generosity pays off. Time, attention, and care go further than money. 3. Hire for ownership, not tasks. Skills can be taught, attitude can't. 4. Accountability goes both ways. Let your team hold you to your word. 5. Clarity is power. When you know where you're going, people Follow.  – ⏱️ Episode Timestamps 00:00 – Generosity defined: time, talent, treasure → profit 00:30 – Leadership is lonely and why every leader needs a coach 00:53 – Show open and host intro 01:10 – Guest intro: who John Whitt helps and how 02:04 – No perfection in leadership; John's path to Whole Life Leadership 03:38 – Pandemic, reset, and lessons from reflection 04:59 – Checkmate: the five steps—clarity, people, testing, planning, and change 05:49 – The six facets: clarity, relationships, goals, teamwork, strategy, and financials 08:05 – Generosity creates profit and how it actually works 10:50 – The costly hiring mistake and why to hire for ownership 13:16 – KPIs, metrics, and the 30–60 day rule for performance 15:02 – Accountability cuts both ways 16:03 – Meny's clarity session plug 17:07 – Quick wins for culture: using behavioral assessments 18:28 – B players vs A players: when "good enough" is enough 19:19 – When to stop operating and start leading 20:39 – The Whole Life Leadership event: format and outcomes 23:42 – "Stressful Tuesday" mindset: business as a vehicle for life 24:42 – Don't do it alone: advisors, coaches, and communities 26:09 – PandaDoc mention 27:04 – Where to find John and his links 28:00 – Rapid fire Q&A 29:40 – Meny's key takeaways 31:19 – Outro

Ever felt the pressure of a tough deadline? Now imagine that deadline isn't about closing a deal or finishing a project, it's about saving a life! Meet Simcha Shain, founder and CEO of ParaFlight EMS and OrganFlights.com. With more than 25 years in emergency medical services, Simcha built a company that blends aviation, logistics, and mission-driven leadership to deliver organs and critical care when every minute counts. His work is a masterclass in building systems that hold up under pressure and leading with purpose when failure isn't an option. In this episode, Meny Hoffman sits down with Simcha to uncover what entrepreneurs and leaders can learn from running a business that operates on life-or-death deadlines. From scaling under extreme pressure to building trust with hospitals, pilots, and patients, Simcha shares how clarity of mission fuels growth, resilience, and culture. You'll discover: 👉 Why purpose-driven business models outperform profit-only ventures 👉 How to build systems that stay strong under pressure 👉 The mindset required to lead when every decision is high stakes 👉 Why relationships and trust are the real infrastructure of any company 👉 How to stay grounded as a leader when the mission never stops If you're a founder, executive, or team leader who wants to learn how to lead with clarity, resilience, and purpose, this conversation is essential listening! - 🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: https://youtu.be/PF7qsBP7T5g 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T - 🔗 Episode Links (Simcha Shain): 👤 Connect with Simcha on LinkedIn: https://www.linkedin.com/in/simshain/ 🌐 Learn More About ParaFlight EMS: https://paraflight.aero 🌐 Explore OrganFlights.com: https://organflights.com 📘 Book That Inspired Tzvi ("Giftology"): https://amzn.to/4gbM5CQ 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi - 💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways): 1. You don't need a typical business to build something massive. Simcha saw a real problem and created a solution, proving clarity beats chasing trends. 2.Pressure doesn't have to paralyze you. Systems and preparation let leaders make fast, high-stakes decisions. 3. Purpose drives performance. A clear mission inspires teams, builds stronger culture, and creates accountability. 4. Relationships are real infrastructure. Trust with hospitals, doctors, and partners is what sustains growth. 5. Don't overcomplicate it. Start with the need in front of you, take action, and keep solving as you go. - Episode Timestamps: 00:00 – Teaser: Simcha's stories from the field 01:18 – Let's Talk Business Podcast Intro 01:34 – Meny Hoffman introduces guest Simcha Shain 03:04 – From paramedic to founder: Simcha's journey 07:04 – Why purpose beats profit in business building 11:00 – The systems behind ParaFlight and OrganFlights 14:50 – Leadership under pressure: lessons from high-stakes decisions 22:15 – Relationships as infrastructure: building trust with hospitals and pilots 33:39 – How to lead with clarity when the stakes are high 42:00 – Avoiding burnout: why purpose sustains performance 47:29 – Meny Hoffman's takeaways and summary

Everyone's talking about Trump's One Big Beautiful Bill, but do you know what's really inside? More importantly, how could it affect YOUR taxes, YOUR business, and YOUR family's future starting in 2025? In this episode of the Let's Talk Business Podcast, Meny Hoffman sits down with Saul & Simeon Friedman of Saul Friedman & Company, one of the most trusted accounting firms for over 50 years. Together, they break down the most powerful tax changes, hidden credits, and financial strategies that could save you thousands or even millions if you know how to leverage them. What You'll Discover in This Episode 👉 The real meaning of Trump's "One Big Beautiful Bill" and why the name is genius. 👉 Bonus Depreciation (100%) — how businesses can write off major purchases in a single year. 👉 R&D Credits — cash-back incentives for innovation and development. 👉 Trump Accounts for Kids — how a $1,000 government account could grow into $90,000+. 👉 Scholarship Grant Credits — a dollar-for-dollar credit for private school tuition. 👉 Estate tax exemptions and strategies that could save families millions. Whether you're a business owner, investor, or parent, this episode is a must-listen if you want to stay ahead of the biggest tax changes in decades. Watch & Connect 🎥 Listen to the Full Episode Here: [Your Full Episode Link] 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T Episode Links (Saul Friedman & Company) 👤 Connect with Saul Friedman & Company: https://www.linkedin.com/company/saul-n-friedman-&-company 🏢 Learn More About Their Firm: https://snfco.com/ 📩 For Accounting & Business Inquiries: (718) 232-1111 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi Key Takeaways (Meny Hoffman's Notes) 1. Plan Around Bonus Depreciation. Use the 100% write-off to reduce taxes strategically. 2. R&D Credits Are Underrated. Most businesses are missing free money they already qualify for. 3. Start Trump Accounts Early. A small annual investment can compound into massive savings. 4. Scholarship Credits = Free Tax Reduction. A direct credit, not just a deduction. 5. Your Books = Your Future. A strong set of financials is your ticket to growth and leverage. Episode Timestamps 00:00 – Hook: The hidden power of Trump's One Big Beautiful Bill 01:21 – Let's Talk Business Podcast Intro 01:34 – Meny Hoffman introduces Saul & Simeon Friedman 04:02 – Why the bill's branding is a stroke of genius 06:33 – Key tax changes explained 14:16 – Bonus Depreciation: How it saves businesses big money 19:22 – R&D Credits: What most business owners miss 25:34 – Trump Accounts: Future-proof savings for kids 36:40 – Scholarship Grant Credits: Dollar-for-dollar tuition credit 49:27 – Meny Hoffman's final takeaways

Ever feel that rush of panic before a big presentation? What if you could command any room with total confidence, not because you were "born with it," but because you learned the code? This episode is a masterclass in exactly that. Meet Bill Smartt. After a career as a classically trained actor, he became one of the most sought-after executive coaches, fixing the #1 thing that holds leaders back: poor communication. He's the secret weapon for executives at Citibank, Deloitte, Harvard Business School, and the United Nations. In this deep-dive conversation, Meny Hoffman sits down with Bill to uncover his playbook for turning nervous speakers into powerful communicators, building unshakeable presence, and using simple frameworks to make any message land with impact. You'll discover: 👉 The #1 mistake 99% of people make when they present (and how to fix it instantly). 👉 An "Actor's Trick" to turn speaking FEAR into genuine, unshakable confidence. 👉 A simple 3-part framework to structure any talk perfectly, so you're never at a loss for words. 👉 The uncomfortable exercise that is the fastest path to improving your executive presence. 👉 Why being a "natural" speaker is a MYTH, and how you can learn this skill starting today. If you're a founder trying to inspire your team, a leader tired of being misunderstood, or anyone who wants to speak with clarity and confidence, this conversation is essential listening. 👉 Subscribe for more deep-dive conversations with real builders and leaders. – 🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: [Your Full Episode Link] 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links (Bill Smartt): 👤 Connect with Bill Smartt on LinkedIn: https://linkedin.com/in/billsmartt  🏢 Learn More About Bill's Coaching: https://www.billsmartt.com  🎁 Special Offer: Mention the podcast for a FREE Team Tune-Up session with Bill.  📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi - 💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways): 1. Communication is a Teachable Skill. It's not a personality trait. Skills like pausing, controlling your tone, and managing your energy can be practiced and mastered by anyone, not just "naturals." 2. Record Yourself. The Camera Doesn't Lie. This is the fastest path to self-awareness. You'll instantly see your filler words, nervous gestures, and energy levels, which is the quickest way to begin improving. 3. Use the "Past, Present, Future" Framework. For instant clarity in any situation, structure your communication this way: provide the Past (context), explain the Present (the current situation), and outline the Future (the desired outcome or next steps). 4. Connect Before You Present. Don't just jump into your slides. Start by listening to your audience first. When people feel heard, your message lands with far greater impact. 5. To Manage Nerves, Manage Your Breath. Your breath is the best physical tool to counteract a fight-or-flight response. Before any stressful presentation, take a moment for deep, controlled breathing to ground yourself and lead with calm control. – Episode Timestamps:  00:00 - Teaser: Bill Smartt's key soundbites on communication 01:21 - "Let's Talk Business" Podcast Intro 01:34 - Host Meny Hoffman introduces the episode and guest, Bill Smartt 03:04 - Meny asks Bill about his journey into communication coaching 05:12 - Bill explains his "What, How, Mindset" coaching framework 06:31 - The difference between formal presentations and general leadership communication 08:51 - The root cause of poor communication in organizations 10:32 - The importance of connecting with your audience and listening 13:41 - Ad Break: Clarity Sessions 14:44 - Topic: The difference between "Public Speaking" and "Presenting" 17:48 - How introverts can become powerful communicators 22:08 - Why you must simplify your message to be effective 25:21 - The "Past, Present, Future" Framework for structuring any talk 27:40 - The importance of practicing out loud 32:07 - Meny Hoffman's summary and takeaways begin 49:27 - Outro: "That's my conversation with Bill Smartt. My takeaways from this one..."

Ever wonder what it takes to leave a "dream job" in high finance managing billions to build something from scratch? What do you learn at the highest levels of investing that can be applied to solving messy, real-world problems? This episode is a masterclass in exactly that. Meet Daniel Schoenbrun. After a 13-year career at institutions like Michael Dell's family office and a $73B hedge fund, he walked away to fix one of the most broken parts of healthcare. He founded Exceptional, a fast-growing software company that is making waves by solving problems most founders would never even see. In this deep-dive conversation, Meny Hoffman sits down with Daniel to uncover his playbook for finding true product-market fit, building an elite team of "drivers," and applying the principles of high-stakes investing to the world of startups. You'll discover: 👉 The real, unvarnished difference between VC, Private Equity, and Hedge Funds. 👉 A critical warning about the hidden dangers of taking venture capital money. 👉 How to find genuine Product Market Fit (PMF) by listening for pain signals (The "Mom Test"). 👉 Daniel's "Drivers vs. Passengers" framework for building a high-performance team with zero managers. 👉 Actionable advice on when and how to raise capital for your startup without derailing your product. If you're a founder trying to solve a real problem, a leader building a team, or anyone curious about what it takes to bring structure to chaos, this conversation is essential listening. 👉 Subscribe for more deep-dive conversations with real builders and leaders. – 🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: https://youtu.be/z-jK-coU1mo 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links (Daniel Schoenbrun): 👤 Connect with Daniel Schoenbrun on LinkedIn: https://www.linkedin.com/in/daniel-schoenbrun 🏢 Exponential (Daniel's Company): https://www.exponentialcare.ai/ 📘 Book That Inspired Daniel ("Amp It Up"): https://amzn.to/4lgRPfA 📘 Book That Inspired Daniel ("Atomic Habits"): https://amzn.to/45Gx2xP 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi - 💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways): 1. Fix real problems, not trends. Daniel built Exceptional not to chase tech, but to solve a broken process in real people's lives. The market rewards clarity. 2. Ask "where's the friction?" Every manual task, especially in legacy industries like healthcare, is an opportunity for software. Start by asking what slows people down. 3. Complexity is the enemy of adoption. Daniel focused on making the product so simple and intuitive that everyone could use it. That's what makes it scalable. 4. Choose your early clients carefully. Instead of chasing everyone, Exceptional picked early adopters who wanted to innovate with them. That feedback loop made all the difference. 5. Your job as CEO is to create clarity. In a fast-growing company, confusion spreads quickly. Daniel's main job is to keep everyone aligned on what matters most. – ⏱️ Key Episode Moments (Timestamps): 1:34 – Welcome Daniel Schoenbrun, CEO of Exponential 2:56 – Daniel's Journey: From a $73B Hedge Fund to Startup Founder 7:29 – The Real Difference: VC vs. Private Equity vs. Hedge Funds 10:10 – A Founder's Warning: The Hidden Dangers of Taking VC Money 13:11 – The Problem He's Solving: Fixing Healthcare's Broken & Messy Backend 16:12 – Transferable Skills: How High-Finance Experience Built a Tech Company 20:07 – The "PMF First" Rule: Why Product-Market Fit is Everything 23:04 – The Mom Test: How to Find Real, Quantifiable Customer Pain 27:22 – Building an Elite Team: Daniel's "Drivers vs. Passengers" Framework 33:31 – The Right Time to Raise Money for Your Startup 45:38 – Key Lesson from a Billion-Dollar Org: Radical Transparency & Teamwork 48:01 – Rapid Fire Questions with Daniel 48:42 – Meny Hoffman's Final Key Takeaways

Does your business feel like it's growing faster than you can control? Are you constantly putting out fires, frustrated that your team isn't on the same page, and feeling like the vision in your head is getting lost in translation? If you're running a business that's grown fast but now feels messy and chaotic, this episode is your intervention. Meet Tzvi Schwartz. He knows this struggle intimately. He started as an electrician and built his own contracting company with over 100 employees, experiencing all the chaos that comes with rapid growth. After selling his company, he discovered the Entrepreneurial Operating System (EOS) and became so adept at it that he helped the company he joined scale by an incredible 400%. In this masterclass on operational excellence, Meny Hoffman sits down with Tzvi to break down the systems and mindset shifts that transform business chaos into clarity, accountability, and scalable success. You'll discover: 👉 Why businesses often hit a "danger zone" around 8-10 employees and start to lose control. 👉 The "GWC" formula (Gets It, Wants It, Capacity) for getting the right people in the right seats. 👉 How a simple system can get your entire team rowing in the same direction (and why most leaders fail at this). 👉 The crucial difference between motivation (a short-term push) and inspiration (the real key to avoiding team burnout). 👉 The "Raft Analogy" – a powerful lesson on why the very things that made you successful can now be holding you back. If you're a leader tired of the chaos and ready to build a company that can thrive without you being in the middle of everything, this conversation provides a clear, actionable playbook. 👉 Subscribe for more no-nonsense advice to help you learn, grow, and lead. – 🎥 Watch & Connect: https://youtu.be/XWM5yWvuwqU?si=AzKu46VPXGxZWi0T 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links: 👤 Connect with Tzvi Schwartz on LinkedIn: https://www.linkedin.com/in/tzvischwartz/ 🏢 Tzvi's Company Website: https://www.mythrivability.com 🌐 EOS Worldwide (Find an Implementer): https://www.eosworldwide.com 📘 Book That Inspired Tzvi ("Good to Great"): https://amzn.to/444OFoz 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi – 💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways):  1. Growth without structure burns people out. Tzvi learned the hard way. You can grow fast, but without systems, it just creates chaos. You need structure if you want to scale and stay sane.  2. Most owners wait too long to fix things. The signs are always there: overwhelm, frustration, turnover. But many owners ignore them. Tzvi says face them early, and things won't fall apart later.  3. The right team makes or breaks growth. It's not just about hiring "A-players." It's about putting people in the right seats and holding them accountable to clear expectations.  4. EOS isn't magic, it's discipline. The system works, but only if you work it. Tzvi shared how weekly meetings, scorecards, and vision alignment completely changed their results.  5. You can actually enjoy your business again. If you're constantly in the weeds, there's a better way. Tzvi helps owners to step up, lead better, and get back to the parts they love. – ⏱️ Key Episode Moments (Timestamps): 1:50 – Meet Tzvi Schwartz: From Electrician to EOS Implementer 3:01 – Tzvi's Entrepreneurial Journey & Building a 100+ Employee Business 4:27 – The Turning Point: Discovering EOS & Scaling a Company 400% 8:00 – What is EOS? The 60-Second Explanation for Business Owners 10:30 – The "We" Shift: Why Getting Everyone Aligned is a Game-Changer 13:43 – The 10-Employee "Danger Zone" Where Businesses Lose Control 17:00 – The Bottleneck is at the Top: Why Leaders are Often the Problem 18:21 – Right People, Right Seats: The "GWC" Formula Explained 35:33 – Inspiration vs. Motivation: The Real Secret to Preventing Team Burnout 41:42 – The Raft Analogy: When "What Got You Here" is Killing You Now 50:27 – Find Tzvi Schwartz Online & Learn More About His Work 51:02 – Rapid Fire Questions with Tzvi 52:14 – Meny Hoffman's Final Takeaways

Are you sure your business isn't leaving FREE MONEY on the table? What if there are overlooked tax breaks, incentives, and strategic advantages that could save you thousands, or even help fund your next big move? This episode uncovers exactly that. Meet Gary Marx, an economic development veteran with over 35 years of experience. He's seen it all, from working inside state government to now advising companies (just like yours!) on how to navigate the complex world of incentives and smart site selection with his firm, Blue Cap Economic Advisors. In this eye-opening episode of Let's Talk Business, Meny Hoffman gets Gary to pull back the curtain on how businesses of all sizes can unlock significant financial benefits and make game-changing strategic decisions often hidden in plain sight. You'll discover: 👉 How to find and secure "hidden" state & local incentives (think tax credits, grants, and more!). 👉 The critical factors for smart site selection that go way beyond just the cost of real estate. 👉 Why states want to give money to certain businesses & what they're looking for. 👉 Costly mistakes businesses make that leave them missing out on massive savings & benefits. 👉 Insider tips for navigating government programs and making economic development work for you. If you're a business owner, entrepreneur, or leader looking to expand, relocate, cut operational costs, or simply maximize every available financial advantage, you cannot afford to miss this conversation. 👉 Subscribe for more insider knowledge to grow your business smarter. – 🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: https://youtu.be/sK57BUHphcs 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/let'stalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links (Gary Marx): 👤 Connect with Gary Marx on LinkedIn: https://www.linkedin.com/in/garyrmarx/ 🏢 Blue Cap Economic Advisors (Gary's Company): http://www.bluecapeconomicadvisors.com 📘 A Book That Inspired Gary ("Think and Grow Rich"): https://amzn.to/43e25iN 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi – 💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways): 1. You can negotiate way more than you think. Most people think "incentives" means tax breaks. But Gary explains how local cities will help with things like better lighting, signage, sidewalks, even speeding up your permit process, if they believe your business brings value to the area. 2. Hiring is the #1 deal breaker. Every serious business leader Gary works with asks one thing first: Can we find the right people here? If the labor isn't there, nothing else matters. So if you're considering a move, always start by looking at the local workforce. 3. Government help is real — you just need to ask the right way. States and cities actually want to help. But they're not always shouting it from the rooftops. Gary shows how to find the right contacts, ask the right questions, and unlock the support that's already sitting there. 4. American manufacturing is quietly coming back. Between tariffs and supply chain issues, more companies are moving parts of their business back to the U.S. And guess what? Local governments are ready to help — especially if you're creating skilled jobs. 5. Small towns care more than big cities. In big cities, hiring 20 or 30 people doesn't make headlines. But in smaller towns? That kind of growth matters — and they'll often roll out the red carpet for you. That's where Gary helps companies find opportunities others don't even notice.  – ⏱️ Key Episode Moments: 1:05 – Welcome to Let's Talk Business 1:25 – Meet Gary Marx: Economic Development Expert 2:33 – Gary's 35+ Year Journey in Economic Development 7:07 – Untapped Potential: Incentives for EXISTING Businesses 8:46 – The Power of Asking: How Local Gov HELPS Small Businesses 13:54 – Starting Point: What Gary Marx Asks Businesses First 18:05 – Top CEO Concerns: Labor Availability & Market Predictability 20:28 – Why States PAY: The Drive for Jobs, Investment & Tech 23:45 – Hot Trends: Targeted Industries & The Southern Shift 26:22 – Re-shoring US Manufacturing & Current Market Dynamics 32:25 – Connect with Gary Marx & Blue Cap Economic Advisors 33:00 – Rapid Fire Questions with Gary Marx

Feel like your hard work isn't delivering the breakthroughs you deserve? Ever wonder what truly separates a dedicated pro from a thriving CEO? This episode reveals the unvarnished truth. Meet Simcha Beller, a leader who climbed from cold calling for a job to CEO of renowned luxury design firm Yossi G Design. He didn't have success handed to him; he earned it. In this powerful Let's Talk Business episode, Meny Hoffman dives deep with Simcha, unpacking the "brutal truths" and practical strategies behind his incredible journey to sustainable growth and authentic leadership. You'll discover: 👉 Simcha's path to CEO: initiative, sacrifice, and trust. 👉 The "brutal" mindset shifts essential for leveling up your leadership. 👉 Why your hard work might not be paying off (and what to change). 👉 Actionable ways to find clarity and focus in business chaos. 👉 Beyond 10-step plans: What actually drives sustainable success. If you're an aspiring leader feeling stuck, an entrepreneur facing growing pains, or an executive needing fresh perspective on what it really takes, this conversation is a goldmine. 👉 Subscribe for more no-nonsense advice to learn, grow, and lead. – 🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: https://youtu.be/G0lj_dCgWNg 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/let'stalkbusinessltb 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links (Simcha Beller): 👤 Connect with Simcha Beller: https://www.linkedin.com/in/simchabeller 🏢 Yossi G Design Website: https://yossig.com 📸 Yossi G Design on Instagram: https://www.instagram.com/yossigdesign/ 📘 Book that inspired Simcha ("Think and Grow Rich"): https://amzn.to/43e25iN 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi – 💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways): 1. Don't wait for the perfect job — create it. Simcha didn't wait for someone to hire him. He showed up, added value, and proved himself into the role he wanted. 2. Before you fix something, make sure it's actually broken. Not everything needs to be reworked. Simcha learned the hard way that changing what's already working can do more harm than good. 3. CEO and COO are two different brains. A CEO lives in the future. A COO lives in the now. Mixing the two can slow both down; know which one you're playing. 4. Branding isn't how you look, it's how well you connect. Your messaging and customer experience need to click with what people actually want. If it doesn't feel like a fit, they won't buy. 5. Clarity doesn't come from thinking harder. It comes from asking the right questions—to yourself, your customers, and to your team. You don't need all the answers, just better ones.  – ⏱️ Key Episode Moments (Timestamps): 0:00 – Welcome & Episode Preview 1:14 – Meet Simcha Beller, CEO of Yossi G Design 5:25 – Simcha's Journey: Cold Calls, Sacrifice & Finding His Path 10:53 – The Path to Leadership: From Operations to COO, then CEO 23:58 – CEO vs COO: Understanding the "Brutal" Mindset Shift 32:57 – Navigating Critical Founder & CEO Dynamics Successfully 38:11 – Warning: Understand THIS Before Changing Your Business 42:40 – How to Find True Clarity Amidst Business Chaos 48:56 – Branding & Customer Insight: The Real Keys to Connection 54:58 – Beyond 10-Step Plans: Simcha's Core Advice for Success 56:52 – Rapid Fire Questions with Simcha Beller 58:27 – Meny's Key Takeaways & Final Thoughts

If you think success is about having it all figured out… this episode will prove you wrong—in the best way possible. From losing his job and being $95K in debt to leading growth at John Maxwell and Dave Ramsey's companies, and now running his own firm — Trey Sheneman is a master of turning chaos into clarity. In this episode of Let's Talk Business, Meny Hoffman sits down with Trey to unpack what really drives growth: from mindset, to systems, to what founders often get wrong when scaling from $3M to $30M. You'll hear: 👉 How being broke and jobless led to a marketing career 👉 Why some brands get stuck at $5M—and how to break past it 👉 The real difference between working in vs. on your business 👉 A breakdown of Trey's COMPASS Method that's helped scale dozens of brands 👉 How to stay sharp as a leader—without losing touch with the work Whether you're bootstrapping a startup or scaling something fast, this is a must-watch. 👉 Subscribe for more deep-dive convos with real builders. – 🎥 Watch next: 🔗 Full Episode 🎯 Book a Clarity Session 📲 More Episodes 📲 Instagram 📲 LinkedIn 📲 Facebook 📲 WhatsApp Status 📲 WhatsApp Group – 🔗 Episode Links: 📘 Tray's Life Changing Book 🎙 Trey's Podcast – 10 Minute Masterclass 🏢 Herald (Trey's Company) 👤 Trey's LinkedIn 📩 For promotions & inquiries – 💡 Practical Pointers from this Episode: 1. Start even if it's not perfect. Trey didn't wait for the perfect plan—he just started. You learn more by doing than thinking. 2. Try before you commit. Be a generalist first. Once you find your edge, go deep—and it'll pay off. 3. Get clarity before action. Ask what's working, what's not, and what's missing. Don't guess—diagnose. 4. Work on the business regularly. Don't wait for a crisis. Step back quarterly (or weekly) to course-correct. 5. Stay close to your customers. Surveys, calls, chats—Trey listens nonstop. The best marketing comes straight from them. – ⏱️ Episode Highlights: 00:00 – Welcome to Let's Talk Business 02:11 – From seminary to $95K in debt 05:00 – The real start: losing both jobs and betting on himself 09:07 – Lessons from building marketing agencies 13:30 – Inside leadership at John Maxwell & Dave Ramsey orgs 18:32 – Why culture and accountability go hand in hand 23:44 – What Trey's doing now with Herald 27:16 – The full breakdown of the COMPASS Method 33:38 – Why messaging is usually the weak link 35:33 – Hearing your customers clearly (and often) 37:27 – How to actually work on your business every quarter 43:47 – What's still on Trey's bucket list

In this episode of "Let's Talk Business," Meny Hoffman sits down with Seth Farbman—serial entrepreneur, investor, and founder of multiple successful companies including Vintage Filings, Vstock Transfer, and Share Media—to talk about what it really takes to build, sell, and scale businesses. Seth shares his journey from sleeping on a couch while launching his first company, to executing multi-million dollar exits, to reinventing himself as a marketing strategist helping others share their story on LinkedIn. The conversation dives deep into the emotional side of entrepreneurship—what it feels like to step away from something you built, how to navigate identity after a major exit, and what founders often overlook when selling their companies. They also unpack practical lessons on CRM systems, client relationships, and how staying top-of-mind can be more valuable than chasing new leads. Seth explains why storytelling is the ultimate business skill, how great service starts with the person answering the phone, and what really moves the needle when building trust with clients. This episode is full of honest reflections and actionable insights for entrepreneurs across any industry—whether you're just getting started or thinking about your next chapter. - This episode is brought to you by Ptex Group's One-Off Clarity Sessions—a game-changer for business owners looking to get unstuck and move forward with confidence. Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Group's expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress. Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level. - Book a Clarity Session with Meny Hoffman Panda Doc Seth's Life Changing Book Vstock Transfer ShareMedia Seth's LinkedIn For promotions & inquiries Episode Timestamps 00:00 – Welcome to Let's Talk Business 01:27 – Meet Seth Farbman: builder, seller, and storyteller 03:02 – From lawyer to multi-exit entrepreneur 04:21 – The ups and downs after selling Vintage Filings 07:59 – Should you build a company to sell? 09:17 – Structuring your business for a successful exit 14:47 – Why non-competes matter more than you think 20:00 – What matters most: relationships, not just revenue 25:16 – The power of consistent messaging & storytelling 28:11 – How Share Media and LinkedIn marketing began 34:31 – AI's role in content creation today 35:46 – Advice for entrepreneurs in today's economy Practical Pointers  Build smart, not just to sell. If you focus on doing good work and solving real problems, the right people will come knocking. CRM isn't optional. It's not exciting—but if you're not tracking your relationships and staying top-of-mind, you're leaving a lot on the table. Details matter. Sometimes it's not the pitch, the deck, or the product—it's the person answering your phone that wins you the client. Learn to tell your story. Your story, is what connects people to your business. And if you don't tell it, someone else will—and not the way you want. The exit isn't the end. You've still got to show up, keep growing, and stay aligned with who you are and what you're about.

In this episode of "Let's Talk Business," Meny Hoffman welcomes Dr. Daren Martin, a business strategist and best-selling author, to explore the transformative power of company culture. They delve into the significance of culture, not just as a part of the game but as the game itself, and discuss how it can be assessed and improved within a company. This episode is brought to you by Ptex Group's One-Off Clarity Sessions—a game-changer for business owners looking to get unstuck and move forward with confidence. Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Group's expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress. Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level. They outline the four Cs of company culture: call it, craft it, cast it, and cultivate it. Daren explains that a strong culture is evident when employees are eager to work and proudly represent their company. He shares stories illustrating how culture can be palpable within an organization and emphasizes that cultural change requires genuine commitment from leadership. The conversation touches on debunking the misconception that culture improvement requires significant financial investment. Instead, they highlight the importance of leadership engagement and listening to employee feedback to foster an environment where people feel valued and heard. Throughout the episode, listeners gain insights on building a company of owners, where employees are treated like owners and empowered to contribute ideas and drive change. Daren underscores the potential pitfalls of attempting cultural shifts that appear disingenuous and stresses the importance of patience in this transformation process. This episode is full of actionable insights for leaders looking to enhance their workplace culture and harness it as a tool for business success. Tune in to explore how these strategies can be applied to create a thriving and engaged workforce. Episode Links :  Book a Clarity Session with Meny Hoffman https://www.darenmartin.com/bookstore https://www.youtube.com/@DarenMartinPhD Panda Doc   Episode Timestamps  03:22 - From Kroger to Consulting Tycoon 08:08 - Understanding Company Culture Instinctively 10:38 - Company Culture vs. Reality Gap 14:53 - Streamline Proposals with PandaDoc 16:26 - Great Culture Eliminates Recruiting Need 20:22 - Culture Fix for Rapid Growth 24:24 - Customer Service Over Marketing Budget 27:36 - Employee Appreciation Over Extravagant Events 29:18 - CEO's Distant Approach Criticized 35:25 - Fast Food Success through Training 39:03 - Confronting Workplace Negativity 40:22 - Leadership Decision Boosts Team Morale 43:22 - Amazon Presence and Unique Name 46:35 - Align, Motivate, and Engage Employees Practical Pointers Spend time with employees in various roles to understand their day-to-day challenges and successes. Show genuine interest in their work and listen to their insights. Offer employees the autonomy and decision-making power akin to that of an owner. Recognize their potential to contribute to the company's success and trust them with more responsibility.  Develop a clear, actionable mantra that reflects the values and goals of the company. This helps employees understand and align with the company's vision and mission. Implement a system of recognition to motivate employees. A simple thank you or a public acknowledgment of hard work can significantly boost morale. Understand that culture is more about how employees feel and how engaged they are, rather than just perks. Cultivate an atmosphere where employees look forward to coming to work and are proud of their contributions  

In this episode of "Let's Talk Business," Meny Hoffman sits down with Jay Owen, a dynamic entrepreneur who founded his own marketing agency as a teenager. Together, they navigate Jay's entrepreneurial journey and share pivotal business insights. This episode is brought to you by Ptex Group's One-Off Clarity Sessions—a game-changer for business owners looking to get unstuck and move forward with confidence. Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Group's expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress. Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level. They discuss strategic marketing budgeting, recommending businesses allocate between 5% to 12% of their revenue—tailored by the business's growth stage. The duo emphasizes the importance of choosing the right social media platforms, advocating for mastering one platform before branching out to optimize resources effectively. Jay highlights the profound impact of AI tools like ChatGPT in enhancing daily business operations by generating marketing materials, analyzing data, and streamlining communication. Beyond business strategies, Jay shares his perspective on achieving work-life balance and stresses the impact of personal values on business success. He reflects on fostering a positive family environment and achieving a holistic view of success. This episode is rich with insights on consistent growth, innovative planning, and the benefits of adopting new technologies, offering invaluable takeaways for business owners aiming to elevate their ventures. Tune in to discover how you can apply these strategies for success in your own business journey. Links : http://aiwithjay.com http://linkedin.com/in/jayowen/ https://ptex.co/pandadoc Episode Timestamps :  05:06 - Marketing spend strategy essentials. 06:48 - Strategic website planning essentials. 11:37 - Typical marketing budget: 5-12% of revenue. 15:23 - Focus before expanding platforms. 17:44 - Early tech awakening. 21:57 - AI's impact on agency efficiency. 24:17 - Streamlining tasks with ChatGPT. 28:30 - Effective ChatGPT prompting framework. 29:16 - Refining AI for authentic content. 33:49 - AI integration for business optimization. 36:15 - Optimizing marketing and AI efficiency. PRACTICAL POINTERS: Ensure that marketing efforts are not just expenses but are generating returns. This involves strategic planning and measuring outcomes effectively Even if your business is referral-based, ensure your online presence is strong. Customers often research online before engaging, so maintaining an up-to-date and positive digital footprint is essential  Use AI tools like ChatGPT to save time and improve efficiency in tasks such as content creation, customer engagement, and internal processes. AI can also enhance decision-making by providing quick insights and solutions  As AI evolves rapidly, continuously seek out new tools and ways that AI can benefit your business operations, keeping your workflows efficient and competitive  Develop a clear marketing plan before diving into execution. Avoid starting with SEO or social media without a proper strategy, similar to building a house without a blueprint  

In today's rerun episode of Let's Talk Business, we are revisiting an insightful conversation with Jeff Akerman, the founder of Rise Architecture. Hosted by Meny Hoffman, this episode takes us through Jeff's journey from starting his architectural firm in his basement to establishing a successful business that has expanded across 11 states. Jeff shares his story, beginning with his mother's encouragement to pursue architecture, which laid the foundation for his career. His narrative highlights the importance of balancing creative ambitions with business acumen, a challenge many in the creative industry face. Jeff candidly discusses the realization that a successful business requires not just design talent but also a keen understanding of business operations and growth strategies. Listeners will benefit from Jeff's exploration of bridging the gap between creativity and business efficiency, emphasizing the necessity of delegation and creating a company culture that fosters both innovation and accountability. The discussion provides practical insights on maintaining creativity within structured timelines, as well as incentivizing employees through ownership and profit-sharing models. Additionally, Jeff delves into his audacious project in Florida—developing a new community with thousands of housing units, aiming to address the housing crisis in the Jewish community. This ambitious undertaking reflects Jeff's vision of making a lasting impact beyond financial success. This episode is a treasure trove of actionable strategies for business owners and creative professionals alike, offering guidance on building a business that harmonizes creative passion with strategic growth. Tune in to discover how you can nurture a successful business environment while still pursuing creative excellence and community impact. Whether you're starting out or looking to scale your business, Jeff's journey offers valuable lessons in entrepreneurship, resilience, and visionary thinking.   05:15 - Architecture Meets Business Strategy 08:33 - Balancing Creativity and Business 11:36 - Streamline Proposals with PandaDoc 14:42 - Balancing Creativity and Project Timelines 18:59 - Ownership Fuels Business Growth 20:02 - Let's Talk Business Sponsorship 23:31 - Unpredictable Puzzle Planning 26:47 - Affordable Housing Community Vision 30:32 - Importance of Written Agreements 33:33 - Diversity in Partnerships: Respect Differences 38:26 - Creative Freedom and Aligned Vision 39:26 - Partner Collaboration: Plan & Document https://ptex.co/pandadoc https://www.risearchitecture.com/   Remember that in the creative space, you need to give your employees the leeway to think, because they want to feel that they are still being creative. If you stifle that creativity, and say, "You must do it my way," you're likely to lose a lot of people pretty quickly. One of the best ways to avoid the conflict between the business side of things - which demands creativity according to a specific timetable - and the creative side, is to suggest that your creatives give you their own timetable, rather than asking them to hew to one that the business people made. This increases accountability and personal responsibility, and also does wonders for the company culture. The most important element in choosing a partner is to make sure that you have the same vision. If every detail is perfect but you each see the end goal differently, then the partnership will fall apart, with potentially disastrous results. When you work together with a partner, you absolutely must hammer out the details in advance, and put them in writing - even if your partner is your best friend in the world - so that you both understand what's expected of each of you. If you don't, the business may fall apart - or on the contrary, it may work great, but you're doing all the work even though you're splitting the profits.