Advertise on podcast: Startup Communication Podcast

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Startup Communication - our name says it all! We talk about pr, social media, and online marketing for startups. Your key to success: communication! 📯 Are you a founder? Find out all about building your own brand and establishing your brand on the market. Are you eager for knowledge and interested in the newest hacks and cases? We're here to tell you the latest trends in communication and what the next big thing will be. Are you a player in the startup ecosystem or want to become a business angel? We explain how to contact startups around the world and how to build and grow your network.

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Fredy Osterberger on why CMOs should get to grips with Taylor Swift, AI and Apple - Episode in German

2024/02/02

In this podcast, Carina talks to Fredy Osterberger, former Brand Marketeer at Apple EMEA and an absolute expert when it comes to branding, about the power of the brand, how CMOs can use AI intelligently for themselves, and why personal branding is a real miracle weapon.

US vs. Europe – the best ecosystem for startups

2023/11/17

Clark Parsons joins Saskia in this episode of the Startup Communication Podcast to share the status quo of both, the European-, and the US startup-ecosystem. Do you want to learn to best of both worlds? Then better tune in!

Inclusive instead of exclusive: Why your company should be inclusive

2023/07/05

Diversity and inclusion are crucial for business success, so more and more companies in 2023 are open to it. But claiming support for DEI and at the same time greeting your customers only with Christian holidays isn't the right way to go. In this podcast, Ali and Saskia discuss how companies misunderstand diversity and offer solutions to truly make it thrive.

Building a strong identity for your startup

2023/05/26

Branding for startups? You mean the logo, right? Is it a logo? Is it the CI? Or is it communication? When it comes to branding, everyone has a very different picture in mind of what is meant by it. Victoria Gassmann from Phoenix Brand Consultancy enlightens us and gives us a roadmap on how startups can act correctly when it comes to branding – and what it really means to build a strong brand. Her tools are razor-sharp positioning and memorable branding. You'll definitely walk out of this podcast smarter than you were before!

Conquering the German market: how to establish your startup successfully

2023/03/27

French Protech-Startup Matera is all about real estate. And since Germany has lots of landowners, they decided to expand. Gero Graf is General Manager for Matera Germany, has been involved from the very beginning and managed to get 30 client contracts after three months on the market with just two employees. He reveals to Saskia how the German market differs in points of target groups and hiring and what startups must consider before they expand.

Holy crap, it’s a crisis - how to power through

2023/02/17

Taste the water before you touch it - the same rule applies to a crisis, whether it's a simple shitstorm or an external communication scandal. There's no way to avoid a crisis, so the advice is one - be prepared! In this podcast episode, Saskia and Raphael speak about how you can prepare your startup for a crisis and what you can do if you are already in one.

Hiring top talents: Global employer branding 101

2023/01/11

Money makes the world go round! Can't argue BUT for job applicants salary isn’t the main factor when accepting a job offer. In this podcast episode Katerina, Saskia, Lena and Juli discuss what is really important for employees in different countries when choosing a job and why employer branding matters more than ever.

How to not mess up your employer brand

2022/11/25

Tell the candidates what they want to hear! Sounds like a good strategy to attract talents. Wrong, it's like lying on a first date! People will spot the lie from miles away. Employer branding is all about authenticity! How to build a strong and authentic employer brand communication - you can find out in our podcast.

Why culture should be part of a business plan

2022/10/28

When we talk about a successful business, we usually mention sales, revenue and gross profit margin. But the culture within the company is just as important as the financial KPIs. Your company's reputation among customers and employees highly depends on it. But how to build and maintain a strong corporate culture? Find out in our latest podcast episode.

How social startups work

2022/10/12

Startups are all about scaling and growth, right? Wrong! That proves Emre Celik in the new episode of the Startup Communication podcast. His social startup Occtopus creates games for children and parents in order to reduce unconscious bias. The aim is not to make money, but to increase social impact. But how does a social startup work and how does it make money?

Community Building – how to build strong partnerships for your business

2022/09/20

Networking is so 2018. Today we are talking about the next level: Community building! Christian Hitzbleck and Martin Spütz are the founders of Mastermind movement, an initiative to bring changemakers, entrepreneurs and leaders together. Why their first encounter in a bar in Cologne happened to be a start of something beautiful and how you can build your own community.

Web3 - the next big thing for startups?

2022/09/07

The hype around web3 is at its peak - but what value does the new, improved web have for startups compared to web2? Bram Kanstein, web3 expert and founder of the web3 market research platform EARLY ONES, knows. In this episode of the Startup Communication Podcast, you'll learn what exactly web3 is, what opportunities it opens up, and how startups can benefit from it.