Advertise on podcast: The Media Download with John Ondo

Send us a text Top Super Bowl Commercials of 2023: Hilarious & Heartfelt Reviews In this week's episode of The Media Download, John Ondo and his wife Angel review some of the top Super Bowl commercials of 2023. Despite neither of their favorite teams playing, they delve into ads from big brands like Michelob, PepsiCo, Budweiser, GrubHub, Ring, Hellman's, and Instacart. With a mix of humor and heartfelt moments, they rank their favorites and share their thoughts on what makes a commercial memorable. Join them for a fun, insightful discussion packed with nostalgia and star power. 00:00 Introduction and Super Bowl Sentiments 00:26 Meet the Hosts: John and Angel 01:28 Super Bowl Commercials: A Special Review 03:05 Michelob Ultra Instructor Ad Review 05:04 Pepsi's Polar Bear Ad Review 07:50 GrubHub's Fee-Free Ad Review 11:11 Budweiser's American Icons Ad Review 13:39 Animal-Themed Commercials Continue 13:56 Ring's Innovative Lost Dog Campaign 15:43 Bud Light's Star-Studded Wedding Ad 18:50 Hellman's Mayonnaise Makes a Comeback 20:59 Instacart's Catchy Banana Ad 24:21 Final Thoughts and Super Bowl Ad Predictions Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Send us a text Join John Ondo on the Media Download this week as he walks through how Oasis City Church navigated a massive snowstorm that forced the cancellation of in-person services. Learn essential hacks and tips for pivoting to an online live-streamed service during emergencies. Discover the importance of pre-production communication, effective planning, and collaboration between media teams and church leadership to ensure a successful and engaging live stream. Whether you're part of a church's media team or a pastor looking to improve weekend services, this episode provides valuable insights and actionable advice. 00:00 Massive Snowstorm Disrupts Midwest Churches 00:29 Introduction to Media Download 01:32 The Importance of Pre-Production Communication 03:52 Crafting an Engaging Online Service 04:54 Executing the Plan: Production Day 07:37 The Power of Good Production 09:12 Final Thoughts and Call to Action  #mediainfluencer #columbusohio Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Send us a text In this episode of 'The Media Download,' Media Consultant, John Ondo talks with veteran radio broadcaster and podcaster Terry Dismore about the enduring power and unique advantages of audio podcasting. They delve into why podcasting remains an effective medium for communication, sharing personal viewpoints, and detailed discussion that isn't feasible on social media platforms like Instagram. The conversation includes practical tips for starting a podcast, the significance of keeping it interesting and focused, and the underestimated potential of local podcasts. They also discuss techniques for engaging interviews, emphasizing authenticity, and emotional storytelling. Terry shares insights from his experience and the benefits of consistency and promotion in maintaining a podcast. Whether for business or personal interests, this episode offers valuable advice for anyone considering venturing into the world of podcasting. #podcasting @buzzsprout @quizthediz #youtube #filmmakers #socialmedia 00:00 Introduction 02:52 Why Podcasts Still Matter 03:52 Audio vs Video Podcasts 04:49 Local Podcasting Opportunities 06:49 Getting Started with Podcasting 07:54 Monetization and Audience 11:35 Podcast Length and Format 11:53 Getting to the Point 15:47 The Art of Interviewing 17:14 Emotion in Storytelling 21:16 Video Podcast Production 23:21 Closing Thoughts Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Send us a text Analyzing the Iconic Mary Tyler Moore Show Opening In this audio-adbridged episode of the Media Download, hosted by John Ondo, the focus is on the classic opening sequence of The Mary Tyler Moore Show. John delves into the techniques that made this sequence memorable, including insights into its editing, the significance of the music, and its visual storytelling. The episode highlights the importance of story-driven show openings and discusses how today's productions can learn from these classic techniques. Listeners are encouraged to watch the full video analysis on YouTube for a complete exploration. 00:00 Introduction and Episode Overview 01:30 The Importance of the Mary Tyler Moore Open 02:31 Analyzing the Mary Tyler Moore Open 03:29 Editing Techniques and Insights 09:57 The Power of Theme Songs and Opening Sequences 11:27 Conclusion and Final Thoughts Watch the YouTube Episode at: https://youtu.be/-HA-UIFBTaU Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Send us a text 5 Hacks to Instantly Improve Your Voiceovers In this episode of the Media Download, John Ando shares five practical tips to instantly enhance your voiceovers. Whether you're recording yourself, directing talent, or working with clients, these communication-focused hacks will help you achieve better results. Learn how to underline key words, give directions, project your voice, do a backup take, and effectively use AI voice-changing software. Subscribe to our channel for more smart shortcuts in media production and tips to improve quality while saving time. 00:00 Introduction to Improving Voiceovers 00:30 Welcome to the Media Download 01:06 The Importance of Audio in Video Production 01:30 Hack 1: Underline Key Words 03:31 Hack 2: Add Directions 04:58 Hack 3: Give It 110% 05:44 Hack 4: Do a Backup for Giggles 06:44 Hack 5: AI-Generated Voiceover 09:14 Conclusion and Recap #VoiceoverTips #Podcast  @OndoMedia ​ Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Send us a text Managing AI Impact on Media and Business: Avoiding AI Accidents In this episode of Marketing Media and Cupcakes, John and Angel delve into the effects of AI on media and business. They discuss the potential pitfalls of AI-generated content, emphasizing the importance of human review and maintaining authenticity to avoid damaging one's brand. The discussion includes relatable anecdotes and statistics highlighting consumer distrust of AI-generated content. The episode concludes with an exciting announcement about the podcast's rebranding to 'The Media Download with John Ondo,' which will focus on storytelling techniques and media production tips. 00:00 Introduction to Marketing Media and Cupcakes 00:20 AI in Media: A Creepy Reality 01:06 The Impact of AI on Social Media 05:30 Historical Context of Fake Media 11:31 AI in Business: Cautionary Tales 12:47 Using AI Strategically 14:59 The Power and Pitfalls of AI 16:24 AI in Content Creation: A Double-Edged Sword 17:26 The Dangers of Over-Polishing with AI 19:06 Transparency and Authenticity in the Age of AI 21:54 The Future of Social Media and AI 26:39 Big Announcement: Rebranding the Podcast Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Send us a text Marketing Media and Cupcakes: Cracker Barrel Rebranding and Its Fallout In episode 78 of Marketing Media and Cupcakes, hosts John and Angel Ondo discuss various aspects of marketing and media amidst the seasonal joy of fall. They dive into the controversial rebranding of Cracker Barrel, analyzing its impact, audience reception, and the underlying reasons behind such changes. They critiqued the company's approach, referencing historical examples like Wendy's successful rebranding and hypothesized alternative strategies. The episode concludes with a teaser for the next episode, focusing on the role of AI in social media and its potential implications for the future. Tell us what you think by emailing us at [email protected] and visit our business websites at ondomedia.com and angelscustomcupcakes.com 00:00 Welcome Back to Marketing Media and Cupcakes 00:14 Introduction to the Hosts and Their Businesses 01:34 The Cracker Barrel Controversy 02:41 Analyzing Cracker Barrel's Marketing Strategy 06:28 Lessons from Other Brands 14:25 Rebranding: When and Why When a big brand stumbles, small businesses can learn a lot. Cracker Barrel’s recent rebrand sparked backlash—not because change is bad, but because of how it was handled. Here are 3 takeaways for small business owners: 1️⃣ Know Your Audience Before You Change Your loyal customers are your foundation. Test new ideas, logos, or messaging with them first. What feels like “fresh” to you may feel like “loss” to them. 2️⃣ Communicate the Why If you don’t explain the reason for a rebrand, customers will fill in the blanks—and not always kindly. Frame your change as part of your growth story, not just a cosmetic update. 3️⃣ Evolve Without Alienating Modernize, yes—but keep the heart of what made people love you. A rebrand should feel like an evolution, not a betrayal. Big brands can take the PR hit and recover. Small businesses? We need to be smarter. Change carefully, change clearly, and always keep your people at the center. Why You Should Rebrand: 1. Your Brand No Longer Reflects Who You Are As businesses grow, their services, audience, and vision often evolve. If your logo, messaging, or look feels outdated—or doesn’t capture what you do today—a rebrand can realign your image with your current mission. 2. You Need to Reach a New Audience If you’re trying to expand into new markets or attract younger (or different) demographics, your current branding may not resonate. A rebrand can modernize your appeal and make you more relevant. 3. You’re Getting Lost in the Competition In crowded markets, looking and sounding like everyone else can hurt you. Rebranding helps you stand out with a fresh identity that communicates your unique value. 4. Your Reputation Needs a Reset If your business has experienced bad press, customer complaints, or just a “stale” reputation, a rebrand can signal a clean slate and rebuild trust. 5. You’ve Outgrown Your Old Look Sometimes the brand you started with—DIY logos, colors, or messaging—just isn’t strong enough anymore. A professional rebrand enhances your online presence and demonstrates to customers that you’ve matured. 17:13 Why you should not Rebrand 1. Your Core Customers Love You As You Are If your current branding is strongly recognized and trusted, a rebrand risks alienating loyal customers who feel connect Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Send us a text The Return of Marketing Media and Cupcakes: COVID, Struggles, and Resilience On February 8th, 2021, John and Angel Ondo's podcast 'Marketing Media and Cupcakes' vanished, with no explanation. Returning after four years and seven months, the couple reveals the real story behind their hiatus. Following a positive COVID-19 diagnosis, Angel experienced health challenges that deeply impacted their life and small business. Angel talks about her devastating loss of taste and smell, which halted her cupcake business, while John shares how they adapted amidst personal and professional hurdles. They reflect on lessons learned, the shift in their business models, and plans for their three 'postseason' episodes as they reconnect with their audience. Join them as they explain their journey and share insights on resilience, marketing, and the impacts of COVID-19. If you're glad to see this podcast return, please let us know at [email protected] and like and subscribe.  00:00 The Mysterious Disappearance 01:07 The Last Episode and COVID Strikes 01:55 The Long Hiatus Explained 02:41 The Impact on Angel's Cupcake Business 04:00 The Struggles with COVID Symptoms 09:40 Vaccination and New Challenges 13:10 Struggles with Smell and Taste Post-COVID 14:07 Current State of Smell and Taste 15:57 Resuming Baking and Business Adjustments 16:48 New Business Model and Lessons Learned 21:50 Family and Work-Life Balance 23:14 Podcast Revival and Future Plans Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Send us a text More interesting than the actual game, the commercials on this year's Super Game made some impressive statements. John and Angel review their favorite ads based on how well they made the connection between the brand and the content. John's commercial and documentary background  leads to his belief that its not enough to have a memorable ad, it must remind you of the actual brand who made the ad. Fresh out the morning after the game, we review these ads and you can also listen to our podcast each week on Apple Podcasts, Spotify, Amazon, and anywhere you can listen to a podcast. Watch this episode on YouTube: https://youtu.be/q4edEdj1HhU Our Website is http://marketingmediacupcakes.com Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Send us a text Welcome to episode 75 of Marketing Media & Cupcakes, where we bring best practices for your business. This week John and Angel discuss best practices for your business. Angel has been training staff at her Fortune 500 company for many years. Traning is critical to having a consistent voice for your customers and clients. She shares 4 quick tips that can help your training be more effective. John is a licensed drone or (UAV) pilot. Aerial photography is a great way to enhance your business's brand when you can show beautiful aerial shots of a car dealership or commercial property or just showing off your location downtown.  However, there are risks you take when hiring a drone photographer or trying to do these shots on your own. John will explain why you need to take hiring a drone pilot seriously, and what to look for. Also, ways to make your pilot get great shots for you. Angel's 4 Training Tips 5:30 into the show 1) Setting Expectations for the  training 2) Make a schedule that divides, lecture with applied learning. No 8-hour lectures! 3) Hands-on Time, or OJT 4) Web/Computer-based training If you have additional comments or questions email Angel at [email protected] What you need to know about hiring a drone photographer at 20:30 into the episode. 1) The need to have a UAV FAA license, DO NOT HIRE someone unlicensed 2) Your pilot should have one-million-dollar insurance policy coverage. 3) Create a shot list for your pilot 4) You cannot fly a drone within five miles of an airport, and you are limited to 400 feet above the ground altitude. There are exceptions and a licensed operator will know what they are. For more information or questions email [email protected] Find us at Marketing Media & Cupcakes website and on social media Thanks for listening! John & Angel Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Send us a text Email remains the most accepted way to connect with business communications. Even more so after 2020 and social media platforms becoming less reliable for existing. Angel reviews her best practices for composing emails. 1) Be clear and concise 2) Proofread 3) Copy back important point or responses 4) Use subject lines keywords to get attention 5) Don't say anything you don't want to regret later 6) If the email has to bounce back and forth more than 3 times, call them. John repeats the phone calls and emails are still best practices for "first contact" situations with clients or customers. If someone DMs you on LinkedIn or Facebook, direct them to email you at your address. If people contact you via text or some other platform, tell them your best way to contact you is  (is a phone, email, cellphone) If your cellphone is not for business tell your customers if you give them it, please only use it for emergencies. Check your email daily. If your business email is on a website or on your business card, and you don't check it often, then remove it from those contacts. You are paid to solve problems not creating ones but having customers worried that you didn't get a message. Please subscribe to us and share us with your friends. To email Angel about cupcakes or customer service To email John about media and building a brand Find us at Marketing Media & Cupcakes website and on social media Thanks for listening! John & Angel Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Send us a text John and Angel are joined by guest Terry & Nay Dismore, small business owners, as they share ideas on how you can set effective realistic goals for 2021 for your business. They suggest that you shoot for small wins, finding areas that are nagging your productivity and set to resolve those issues. Listen to the right people. Don't let Covid talk discourage your mojo for success. Invest in yourself in 2021 so you can be a better business owner and leader. You can listen to Terry's podcast at Quiz The Diz on all podcast platforms. Nay's snacks can be found at SnackswithaTwist.com And like and subscribe to us at MarketingMediaCupcakes.com  Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Send us a text This week John & Angel discuss how the pandemic and the changing regulations have forced businesses to look at best practices. Angel shares tips on dealing with customers who are upset with late deliveries. Then John shares 5 of his personal favorite documentaries and how they relate to telling a story in our media Finally Angel shares 3 quick dishes you can make in just minutes to take to that surprise get together. 1. Seven Layer Dip https://emilybites.com/2019/01/7-layer-dip.html 2. Jelly & Cream Cheese https://www.food.com/amp/recipe/jalapeno-jelly-cream-cheese-spread-172448 3. Mini Cheesecakes https://www.somewhatsimple.com/mini-cheesecakes-with-oreo-crust/ To email Angel about cupcakes or customer service To email John about media and building a brand Find us at Marketing Media & Cupcakes website and on social media Thanks for listening! John & Angel Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Send us a text There are many words and phrases you should avoid in your marketing, advertising and just general communications. John will share 7 words or phrases that you should avoid in your online or broadcast advertising. Angel will share things your customer service team should never say to your clients or customers. John's 7 Words or Phrases you should avoid in your ad copy 1) Quality 2) Contract 3) Guarantee 4) Discount 5) Cheaper 6) Cutting Edge 7) WWW Plus John also adds, "Life Changing" and "Limited Offer"  as bonus phrases Angel's 7 Words you shouldn't use with your customers is: 1. “I don’t understand” 2. “Calm down" 3. “There’s nothing we can do” 4. “That’s impossible” 5. “I’m not sure / I guess” 6. “I’ll get back to you" 7. “No” Watch John's short film about not poor customer service in the dark comedy Call Center Terror And our Dessert segment we talk discuss when to use Pure Vanilla Extract and Imitation Vanilla Extract Here's the article Angel was referring to: cooksvanilla.com/what-is-the-difference-between-pure-and-imitation-vanilla-extract/ To email Angel about cupcakes or customer service To email John about media and building a brand Find us at Marketing Media & Cupcakes website and on social media Thanks for listening! John & Angel Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Send us a text On this podcast: Angel Shares 5 tips that will help your customer relationships with your business. John will share changes we are making as of this episode to upgrade Marketing Media and CupcakesAngel shares some holiday dessert ideas that are Easy As Pie!  5 Ways to improve Listening to your Customers Remove Distractions - and make sure your team know you want them to completely focus on the customer they are working with. Don't Multitask!Listen for the emotions of your customer-  Much of this relates to the area of the country they are from. We also talk about emails and how to communicate that way. Customers are looking for a "Bid for Connection". If you fail, you likely will lose a customer. Don't Interrupt - No matter how much you understand the customers questions, do not interrupt, let the customer finish their thoughts. Plus we discuss how to answer emails. Echoing - Repeat back the customers concerns. Empathize but don't apologize. Verify Satisfaction - Make sure you have solved the problem and ask if there are any other concerns. Again, make sure your team knows, don't rush to get off the call. Big Changes To Our Podcast We appreciate our audience who've been with us for so long. We feel we need dive deeper into our topics, so starting this episode, we are throwing out the clock and going longer on each podcast. In return we will only have two episodes a month. We have launched our website so go to MarketingMediaCupcakes.com now to find our episodes, how to connect and more to come. You can now find us on Twitter, Facebook & Instagram also under MarketingMediaCupcakes. Our focus will continue to be helping you with best practices for your business. Today's Dessert: Easy As Pie Angel shares simple ways you can make a pie. Store bought crusts, canned fillings, but with a little embellishment you can make a delicious treat for the holidays.  Here's an example: https://www.delish.com/cooking/recipe-ideas/a28158563/easy-apple-galette-recipe/ To email Angel about cupcakes or customer service To email John about media and building a brand Find us at Marketing Media & Cupcakes website and on social media Thanks for listening! Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb