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Rating
4.6from
This podcast has
235 episodes
Language
EnglishExplicit
No
Date created
2019/08/03
Latest episode
2026/01/22
Average duration
42 min.
Release period
20 days
Description
Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
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The AI Episode
2026/01/22
Benedikt and Benedicte talk about feeling more productive with AI and why we should use it mindfully.
With their year and quarter planning done, Benedikt shares some of their plans and targets for Userlist this 2026. He also shares how he used Claude Code to take care of “annoying projects” on their codebase, find crosslinking opportunities, and more.
Benedicte and Ola vibe coded, refined, and deployed the first version of the theft flow for Whee! which will be user tested soon. She also played around with AI for some docs work at Outseta and was amazed when it built a demo Next app in one shot.
Of Ferries and Flus
2026/01/09
Benedicte and Benedikt tell us what they’ve been up to during the holidays and the first work week of 2026.
The Forties
2025/12/12
Benedikt turns a year older. Benedicte moves forward despite the curveballs.
Benedikt took a week off work to celebrate his 40th birthday. He spent his birthday week with a few parties with family and friends, and seeing two concerts. On the work front, he and the team built a Snowflake integration. And with the ETL infrastructure now in place, this potentially opens doors for other integrations.
Despite another major extended family upheaval, Benedicte carries on by going on morning walks and focusing on her projects. She recently shipped the new Framer plugin version, made demos, and is planning to get the documentation for the plugin.
Benedikt and Benedicte talk about books, how fast the internet is breaking nowadays, and more.
Mentioned on the show:
Surrounded by Idiots – a book by Thomas EriksonAntifragile – a book by Nassim Nicholas TalebNonviolent Communication – a book by B. Marshall Rosenberg
Proxy Measures
2025/11/13
Benedicte and Benedikt talk about daily walks, measuring by proxy, and the challenges of recording short and succinct screencasts.
At Userlist, Benedikt’s team launched a Posthog integration and new segment templates to improve onboarding. He’s also experimenting with recording different formats for the video challenge.
Benedicte recovers from the flu and starts morning walks to boost focus. She is building Framer + Outseta demos that attract new users, exploring how designers use AI features in Framer and Webflow, and preparing to relaunch her “Let It Snow” script for the holidays.
“Pretty emails” he says with joy
2025/10/30
Benedikt and the team ship do mini launches for features. Benedicte officially enters the video challenge.
Benedikt and the Userlist team are making progress on their Q4 plans, recently shipping new features through mini launches. They also started working on improvements for the message editor. And having recorded 3 videos these past weeks, Benedikt is currently leading the video challenge.
Benedicte is thinking of making mini-SaaSes in Framer with Outseta that will showcase the tool’s functionalities. Inspired by last week’s recording, she officially joins the video challenge and plans to make them about Framer + Outseta.
Takeaways from MicroConf Europe
2025/10/16
Benedikt and Benedicte share their takeaways from MicroConf Europe 2025.
“De-inspired” from the conference, Benedicte decides to focus on Whee and Outseta.
Benedikt and the Userlist team are planning mini launches, a revamp of their email marketing, and a friendly video competition.
I might have broken Framer
2025/09/18
Benedicte works on Framer Overrides. The Userlist team reveals their new look.
For the past days, Benedicte has been working on Framer Overrides with ngrok and fears she might have caused Framer to break. She and Ola are also working on the MVP version of Omway, hoping to have it ready before MicroConf Europe.
Meanwhile, the Userlist team just launched the fresh new look of their web app and website. They launched the new Userlist on Product Hunt and ended up getting the Top 5 spot of the day. Benedikt also tells us how they came up with the new logo.
Mentioned on the show:
From Minimal to Whimsical: How We Redesigned Userlist in 2025
The podcast accountability model is working
2025/09/04
Benedicte takes a trip down memory lane. The Userlist team wraps up the redesign project.
While writing the newsletter edition focusing on Omway, Benedicte stumbled across old photos from when she worked on a demo called Oslo Stories. On the work front, Outseta’s MCP server is now an npm package that can be used with Cursor, Claude, and more.
The Userlist team has been in full crunch mode these past few days to get everything polished for the September 9th launch. Benedikt also figured out the solution to a database performance issue.
Mentioned on the show:
Oslohistorier (Oslo Stories)Outseta Admin MCP Server
Ship it already
2025/08/21
Benedicte builds an MCP server for Outseta. Benedikt and the Userlist team set a launch date for the redesign.
Now that school is back on in Norway, Benedicte is trying to validate the idea for an audio guide platform called Omvei by reconnecting with former clients.
Benedikt has been working on a new API to manage topics, as well as templating support for workflows in Userlist.
Mentioned on the show
MicroConf Europe
Family-product Fit
2025/08/08
The Pirate family searches for family-product fit. Benedikt shuts down his first SaaS product.
The Userlist team makes more progress on their app and website redesign project, which will be shipped a couple of weeks from now. And after running it for 10 years, Benedikt has made the decision to shut down his very first SaaS product.
Despite feeling a little blah about the tech industry, Benedicte was able to code for fun again by testing out Laravel for Whee’s log in page. She and Ola are also digging into their old product ideas, using their family-product fit approach to figure out what’s actually worth pursuing.
Mentioned on the show:
Episode 100Episode 200
Summers in Europe
2025/07/24
Benedicte and her Pirate family enjoy their new summer plans. Benedikt comes back from his two-week vacation.
Two weeks after jumping ship, the Pirate family have made new plans and are enjoying different activities. On the work front, Benedicte did a solid week of AI work for Outseta, and she and Ola are revisiting their old SaaS ideas.
The Userlist team’s redesign project is coming along nicely, with Benedikt focusing on the redesign of the website. They also brought back their co-working sessions so he and Jane can get more stuff done.
Pivot
2025/06/26
Benedicte and the Pirate family have new summer plans. Benedikt deals with a number of things before his vacation.
After sailing for 11 days, Benedicte and the Pirate family decided to jump ship because of a misalignment in expectations. Now back in Oslo, the family looks forward to a fun summer of chillaxing at home, doing work on Galleon, and more.
Benedikt and the Userlist team are quite busy these days: polishing the redesign, dealing with more technical tickets, and dealing with some database performance issues. He also shares how Stripe’s complexity is making it hard to move forward with their billing code.
Mentioned in the episode:
The lost bacon (short by the Pirate Princess)
Kanban boards are underrated
2025/05/29
Benedikt finishes a few projects. Benedicte and the Pirate family are busy packing.
With Leo mainly focusing on the redesign project, Benedikt wraps up other projects: two new features and their migration to Dragonfly Cloud. He also shares why it’s challenging to pick up business books when you’re running a business.
Just two weeks away from their great sailing adventure, Benedicte and the Pirate family are busy packing their stuff as contractors will do renovations on their home within the 11 weeks. She and Ola have been hanging out on forums that helped refine their ICP for Galleon. They also celebrated the Pirate Princess’ first circus performance.
Benedikt and Benedicte talk about kanban boards, escapism, and more.
Mentioned in the episode:
RedisShake
Naming colors is hard
2025/05/15
Benedicte shares her goals for the year. The Userlist team goes deep into their redesign project.
Benedicte recently met up with her mentor group for a planning session and shares her goals and projected timeline for the next two years. Meanwhile, Ola has been taking charge of the user interviews for Galleon. And with just 4 weeks before their great sailing adventure, the Pirate family is also busy making preparations.
Benedikt and the Userlist team has made good progress on their big UI redesign project. And to address one of their customer’s needs, they are also working on a feature for array filters.
Don’t code the thing, talk to people first
2025/05/01
The Userlist team is undertaking their next big project. The Pirate family spends a nice vacation at the cabin.
Keeping up with their quarterly planning, Benedikt and the Userlist team have decided on their big project for the second quarter: the UI redesign. Feeling excited and a bit nervous about the project, Benedikt hopes that doing it in phases will keep it from exploding into a huge project.
Benedicte and her Pirate family spent a nice vacation at the cabin during Easter and also doing some maintenance work. Work wise, the team at Outseta is currently doing paid search experiments to track where first touch referrals are coming from. Benedicte and Ola are also planning to do interviews with potential customers for Galleon.
Mentioned in the episode:
Why you should stop coding your way to failure Treasure | Stop Motion Movie by Lillian Raae-Vea
Podcast reviews
Read Slow & Steady podcast reviews
🤍🧲JohnnyHORSE🧲🤍 2021/10/03
Very good podcast😌
Brian and Benedict are very kind and I love the new edition of Benedicte. The honest peek into their lives has helped me get more ideas and be more sa...
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