Advertise on podcast: Mobile Presence

While gamers spent $21.4 billion in their favorite games in Q2, the question remains: how do you persuade players to keep investing in your game? In episode #470, our host Peggy Anne Salz talks with Hunter Bulkeley, Senior Product Manager at Tilting Point, an award-winning free-to-play games publisher that empowers indie developers to grow and accelerate. He shares a blueprint you can follow to drive lasting loyalty by aligning your game mechanics with real-world charities and causes. He also explores the shortcuts and surprises you can bake into your gameplay to build excitement and brand loyalty.  Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Apple restricts identifiers, Google continues to phase out third-party cookies, and everyday marketers awaken to new challenges as they seek to address users that offer value for money. Some are calling it the end for audience targeting. Bango, a company whose technology and platform enables online payments for merchants and app developers, calls it the App-ocalypse! How can marketers survive in a world where app targeting is falling to ruins? In episode #469, our host Peggy Anne Salz talks with Bango CMO Anil Malhotra and Brett Orlanski, SVP of Product & Sales. They discuss how using purchase behavior data allows marketers to target audiences most likely to pay or make an in-app purchase. They also share clever ways marketers can reach and revive Zombie users who are no longer active and navigate the continued chaos ahead. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

With 500+ million people using Instagram Stories and 50+ million using TikTok daily, it’s clear storytelling is a powerful way to connect people. And Storyly has found a niche helping brands tell their stories. In episode #468, our host Peggy Anne Salz talks with İrem Işık, Head of Marketing at Storyly, a company that uses an SDK so companies can share stories directly into their apps and build stronger relationships with customers.   Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Consumers trust content created by people, not just brands. But where do you source user-generated content (UGC), and how do you harness the power of user-generated video to build brand and grow your reach? In episode #467, our host Peggy Anne Salz talks with Mike Christensen, CEO & Founder of Stitcht, an engagement platform helping brands create video threads and encouraging consumers to join the conversation. Mike draws from case studies, brand stories and the company’s latest ebook to give us a crash course in the tools and techniques you need to source authentic UGC content for your campaigns. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

With 6.8 million adults in the U.S. suffering from generalized anxiety disorder, and only 43.2% receiving treatment, there’s a huge opportunity for tech to step in. This is precisely what Rootd did — they now help 1.7 million users and are a shining example of how you can bootstrap your app to have reach and impact. In episode #466, our host Peggy Anne Salz talks with Ania Wysocka, Founder of Rootd, about bootstrapping, the drive to succeed, and the healing power of mobile technology. Ania also talks about app monetization models, where paid advertising can give your app a boost and lessons every founder should know. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Think TikTok for sports, and then add LinkedIn to help athletes and coaches connect. It’s the winning recipe that has allowed Press Sports to build a committed community of over 250,000 users across 70 countries. In episode #465, part of the special retention marketing series sponsored by CleverTap, our host Peggy Anne Salz talks with Drew Williams, Co-Founder & CMO at Press Sports. He shares how he and his team found their niche — and the inspiration — to create a thriving community. He also reveals how he mapped engaging user journeys to boost conversions, connect with fans, and take on the social networking giants head-on. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Finding the best signal strength can be a challenge, but Network Cell Info, one of a portfolio of apps from M2Catalyst, is helping users monitor, measure, and share cell network coverage data. The crowdsourcing approach doesn’t just enable users to have a voice in cell coverage; it also drives engagement and participation by simply being part of the network of users. It’s a winning combination that M2Catalyst Director of Marketing Joshua Shorter says has allowed the company to double the number of active users and grow lifetime value. In episode #464, part of the special retention marketing series sponsored by CleverTap, Joshua tells our host Peggy Anne Salz about the benefits of crowdsourcing data, the importance of A/B testing, and ways you can use App Store Optimization to create brand awareness and cross-sell other apps to users. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

When Grow.co started its MAU annual conference for mobile acquisition nearly a decade ago, it helped pave the way for “growth marketing” to become a staple in tech jargon. And with MAU’s bold return to Las Vegas as an in-person event after two years of virtual conferences, the focus is now solidly on retention. In episode #463, our host Peggy Anne Salz talks with Adam Lovallo, co-founder of Grow.co, which hosts MAU Vegas, on serial entrepreneurship, networking opportunities, and retention as the new competitive edge. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

When you’re a financial super app with the largest peer-to-peer lending platform in your country and you’re serving the underbanked and unbanked sectors by making it easy for their SMEs to get a loan, you’re going to run into some challenges. In episode #462, part of the special retention marketing series sponsored by CleverTap, we hear how Koinworks came out fighting fit thanks to a human approach and holistic technology. Our host Peggy Anne Salz talks with Aditya Chintawar, Chief Product Officer at  Koinworks, about how educating customers and delivering a consistently delightful customer experience can build trust and lasting loyalty. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Marketing can never be one-size-fits-all, and that goes double if you have a subscription app. To reach potential subscribers in the right context and reinforce the decision to commit to recurring costs requires new thinking, flexible pricing, and a fresh approach to subscription billing models. In episode #461, our host Peggy Anne Salz talks with Jean-François (Jeff) Grang, Co-founder & Chief Product Officer at Purchasely. His company is making it easier for app owners to build a product catalog, set up in-app subscriptions, and optimize conversions. Jeff discusses surprising nuances you need to know to price your offers (for example, a free trial can hurt, not help your business) and why even paywalls require personalization if you want people to purchase without pain.  Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Falling is a serious problem for senior adults, but one app takes on the challenge. Nymbl Science, a top-ranked app in the health and fitness category, harnesses hyper-personalization and a novel approach to training to help users improve their lives. The app pairs simple physical exercise with cognitive brain puzzles to drive a 35% decrease in calls to emergency services for falls and fall-related injuries. It also hyper-personalized messaging to build trust and reach retention rates that are twice those in any the app category. In episode #460, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Laura "Lo" Schroeder, Director of Marketing at Nymbl Science, to discuss how trust and empathy directly boost engagement and retention. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

If it seems like every brand is marketing on TikTok these days, that’s because it works. But more interest, massive returns, and eye-popping virality have created a complex and crowded space. The fierce competition calls for brave measures and that is where Yoke Network has made its mark with an easy way to connect the right influencers with the right app. The outcome is a robust ecosystem that links app marketers to influencers, and influencers to more apps. In practice, the platform allows brands to post-project briefs. Influencers then create content, promote it, and get paid for their performance. In episode #458, our host Peggy Anne Salz talks with co-founders  Mustafa Mohamed and Jidè Maduako, the dynamic duo behind Yoke Network. They talk about how influencers can join their talent pool (2,000 and counting), the mainstream appeal of TikTok, and tips brands can follow to get surprising results. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy