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This podcast has
53 episodes
Language
EnglishPublisher
Toby CorballisExplicit
No
Date created
2019/09/20
Latest episode
2026/09/30
Average duration
37 min.
Release period
40 days
Description
I'm Toby Corballis, Partner at Adaptavis, and your host on a journey through the world of fascinating global and business problems being worked on and thought about by some extremely clever people from the worlds of business and academia. Join me to find out how people are solving seemingly intractable problems!
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Check latest episodes from Wicked Problems Podcast podcast
AI Adoption Is a Psychology Problem, Not a Technology Problem
2026/09/30
AI adoption fails when organisations treat it as a software rollout rather than a change to work, identity and accountability.
In Series 4, Episode 9 of Wicked Problems, Toby Corballis speaks with behavioural scientist Dr Gleb Tsipursky, CEO of Disaster Avoidance Experts and author of The Psychology of AI Adoption at Work: From Resistance to Results.
They discuss AI work slop, metacompetence, professional identity, shadow AI, governance bottlenecks and the changing role of human judgement. They also examine whether humans should always own strategy or whether AI may eventually develop it within goals and values set by people.
Book sample and AI adoption assessment
Want to know more about new ways of working for the digital age, visit the Strategic Flow's website
To learn more about AI Literacy and leadership training, visit the Cortessian website
AI Can Write Your OKRs. That Doesn't Make Them Strategy
2026/09/09
AI can generate objectives and key results in seconds. That does not mean it understands your strategy.
In Series 4, Episode 8 of Wicked Problems, Toby Corballis speaks with Mike Horwath, founder of The OKR Hub, about how OKRs make strategy measurable, why the process of creating them matters, and where AI can genuinely improve execution.
They explore KPIs, context and data quality, capability maturity, Kanban, portfolio reporting, token costs and the risk of strategic homogenisation.
Mike Horwath on LinkedIn | Mike's website | The OKR Hub
Why EV and AI Adoption Depend on Better Communication with Jess Shanahan
2026/08/26
This long-form episode of Wicked Problems is a conversation about how EV and AI adoption share the same communication problem: the people designing and promoting these technologies tend to foreground complexity that users neither need nor value.
Toby Corballis and e-mobility communications specialist Jess Shanahan examine why clearer, more human communication matters—from selling electric cars to introducing AI inside organisations.
Their conversation also moves beneath the messaging. Legacy systems, reactive leadership, weak AI literacy and poorly designed change all shape whether new technology creates value or merely adds cost and risk.
Key themes:
Closing the gap between what organisations want to say and what their audiences need to hear Making EV communication relevant to mainstream drivers rather than technical enthusiasts - How AI-generated content converges towards sameness and plausible-sounding errors Cognitive offloading and the erosion of critical-thinking capability Why legacy automotive manufacturers struggle to move at software speed The danger of reactive transformation and indiscriminate AI adoption Shadow AI, data risk, model choice and the need for practical AI literacy Designing technology that is straightforward without concealing meaningful choice Chapters:
00:00 - Jess introduces her background
00:40 - How a memorable EV press stunt led to a career in the electric mobility sector
02:04 - What the 49 Collective is and why it matters for women in EV
04:22 - Why EV marketing often misses the mark with mainstream drivers
06:22 - B2B messaging needs to speak to people, not just organisations
08:10 - How AI output can sound convincing while still being wrong
10:28 - Cognitive offloading - what happens when AI does too much thinking for us
16:06 - Legacy automotive versus newer EV brands and their very different structures
17:28 - Why modern EV companies can iterate faster with software-style operating models
18:55 - Why legacy manufacturers are pushing for more time and more regulatory flexibility
21:06 - Why people, not just process, determine whether transformation succeeds
22:27 - Why piling new technology onto old systems often fails
23:01 - Why the ICE vehicle fleet means legacy businesses cannot simply be switched off
24:29 - Why reactive companies chase quick wins instead of building a stronger strategy
27:06 - When AI is the wrong tool and why risk tolerance matters
29:26 - How uncontrolled internal usage drives token bills through the roof
31:50 - The problem of shadow AI and accidental data breaches
32:49 - AI literacy requirements and why boards cannot claim ignorance
33:41 - Jess on training organizations in AI risk, prompting, and output checking
35:11 - Model drift and the challenge of choosing the right AI model for the job
38:39 - Should AI interfaces be smart enough to choose the model for the user?
Jess' Links:
Jess Shanahan on LinkedIn Jess' Personal Website Jet Social, Jess' professional brand, closing the communication gap Charge Happy, a place to find the most interesting places to charge your car Toby's Links:
- Toby Corballis on LinkedIn (https://www.linkedin.com/in/tobycorballis/)
- Strategic Flow, Toby's consulting firm
Other Links mentioned:
The 49 Collective
Deloitte AI refund in Australia - The Guardian
The EU AI Act - European Commission
More episodes: https://wickedproblems.fm/
Why AI Implementation Fails When Organisations Move Faster Than They Can Govern
2026/07/08
This long-form episode of Wicked Problems is a practical conversation about AI adoption after the initial hype. Toby Corballis and Marcellus Lindsay look beyond the promise of automation and ask what happens when AI is introduced into organisations that cannot yet govern its cost, risk, data, accountability or human impact.
The discussion moves between real-world implementation, change leadership, AI literacy, trust, hallucinations, token costs, agentic AI, and the familiar pattern of technology running ahead of organisational capability. The point is not that leaders should avoid AI. It is that they need enough understanding to ask better questions before they scale it.
Marcellus brings the perspective of a consultant implementer: someone who can work with senior leaders while also understanding what happens on the ground. Together, he and Toby argue for controlled speed, domain expertise, human-in-the-loop review, and governance that helps organisations move quickly without building on flawed foundations.
Key themes
- AI governance, risk and accountability as leadership responsibilities, not technical afterthoughts.
- Why many corporate AI initiatives fail to produce clear return on investment.
- The gap between exponential technology change and slower organisational change.
- How AI hallucinations, confidence and error rates create hidden implementation risk.
- Why human trust in AI can exceed human trust in other people.
- Token pricing, cost controls and the danger of unbounded AI usage at scale.
- The role of domain expertise in judging where AI should and should not be applied.
- Why agentic AI needs stronger guardrails than simple chat-based experimentation.
- How flawed assumptions early in a programme compound into expensive failure later.
- Why AI literacy should be basic, practical and principle-based for senior leaders.
To register intrerest in one of the forthcoming webinars mentioned, sign up at Strategic Flow
Digital Transformation in Professional Services: What Consultants See That You Don't with Winnie Barnwell
2026/06/24
Is your firm spending money on new software when the real problem is hiding in plain sight, inside the processes, handovers, and habits your team has quietly built around a broken system?
In this episode, Toby Corballis is joined by Winnie Barnwell, a digital transformation consultant and project and change manager who works primarily with law firms and professional services businesses. Winnie brings a structured, diagnostic approach to operational improvement, helping organisations understand not just what is going wrong, but why, and what to do about it in a way that actually sticks.
Winnie's work sits at the intersection of workflow design, system implementation, and change management. She is frequently brought in when a firm knows something is not working but lacks the clarity to define the problem, let alone fix it. Her focus is always on getting the process right before reaching for the technology.
What We Cover
Why clients almost always misdiagnose their own problems, and what the real root cause usually turns out to be
How discovery sessions and probing questions surface the issues that sit beneath the symptoms
The law firm losing 18 hours a week on admin, and why the answer had nothing to do with changing their software
Why a consultant does not need to know your specific CRM, and what they actually need to understand instead
The cost of delay: how to quantify the financial impact of an unresolved problem and use it to prioritise
Cross-pollinating methods across industries, and when bringing in a specialist really does make sense
Translation as a core consulting skill, from C-suite to accounts, and why speaking the right language to the right person is everything
Building solutions that work for everyone, including the people who are not comfortable with technology
What a consultant's working week actually looks like, from discovery through to Friday playback sessions
Whether you are a practice manager trying to make sense of a system that never quite does what it should, a leader considering a costly technology migration, or a consultant looking to sharpen your diagnostic process, this conversation will give you a clearer framework for finding the real problem and making change that lasts.
Chapters
00:00 — Episode begins
00:15 — Introduction
01:41 — What Winnie does: digital transformation and workflow consultancy
02:41 — The discovery process: diagnosing root causes, not symptoms
04:06 — Do consultants need to know your software?
07:04 — Case study: the law firm losing 18 hours a week
09:00 — When the fix is organisational, not technological
11:45 — The cost of delay: quantifying unresolved problems
14:59 — Cross-pollinating methods across industries
17:18 — Translation as a consulting skill
20:28 — Building anti-discriminatory solutions
24:52 — A day in the life of a digital transformation consultant
Resources
Wicked Problems
wickedproblems.fm
Yonda Limited
yondalimited.com
Winnie Barnwell on LinkedIn
linkedin.com/in/winnie-barnwell
Yonda Limited on LinkedIn
linkedin.com/company/yonda-limited
McKinsey — The Art of the Root Cause Analysis
mckinsey.com
Moldable Development and Glamorous Toolkit: How to Make Your Software System Explain Itself
2026/06/10
Are your engineering decisions based on what your system actually does, or on what your team believes it does?
Most software teams are navigating in the dark. Developers spend more than half their time reading code, yet reading doesn't scale, and it rarely produces accurate decisions. As AI tools generate code faster than ever, the problem is getting worse, not better. This episode challenges the assumption that delegating understanding to AI is the answer.
Tudor Girba is the co-creator of Moldable Development and the Glamorous Toolkit, and a co-founder of Feenk, the research company behind both. With decades of experience working on some of the most complex legacy system challenges in enterprise software, Tudor brings a rigorous, engineering-discipline lens to a problem the industry has largely left unaddressed: how do you make a system legible, without reading it line by line?
Tudor is also co-authoring a book with Simon Wardley called Rewilding Software Engineering, written openly and available free at moldabledevelopment.com. The work sits at the intersection of software engineering, decision-making, and organisational change, and is increasingly relevant to anyone responsible for large or ageing codebases.
What We Cover
Why reading code is the single largest cost in software development, and why no one talks about optimising it
How moldable development works, and why it is closer in spirit to test-driven development than to conventional documentation
Why AI cannot replace human understanding of a system, and what happens when teams try to make it do so
How asking an LLM to build you a tool produces better results than asking it to answer your question directly
Why a diagram drawn by a human about a system is a belief, not a fact, and what the difference costs you
How Feenk helped an organisation find an entire system they did not know they had, two weeks into an engagement
Why only 26 percent of software modernisation efforts succeed, and what the outliers are doing differently
What it looks like to migrate more than 20 legacy systems in under a year, every time, without failure
How the Glamorous Toolkit enables thousands of custom, context-specific development tools to compound over time
Why Tudor believes we are nowhere near the peak of human ability, and why perception is the bottleneck, not intelligence
Whether you are a CTO navigating a legacy modernisation programme, a senior engineer trying to reduce the time your team spends reading unfamiliar code, or a technology leader being asked to rely more heavily on AI for engineering decisions, this episode will give you a clearer framework for where human understanding must remain, and the tools that make it possible.
Chapters
00:00 — Reading Code Is the Biggest Cost Nobody Is Optimising
02:26 — What Moldable Development Actually Solves
07:17 — Why LLMs Miss 20-30% of Your System, and What to Do Instead
09:23 — Diagrams Are Beliefs, Not Facts
10:12 — Make the System Draw Itself
13:26 — The User Interface Insight That Changes Everything
18:37 — Verifying AI Output Against Reality
21:04 — The Data Pipeline That Did Not Move for Three Years
24:03 — 26% Success Rate: Why Modernisation Efforts Fail
25:13 — The Bottleneck Is Perception, Not Intelligence
Resources
Wicked Problems Podcast
https://wickedproblems.fm
Feenk (Tudor Girba's company)
https://feenk.com
Moldable Development (book and resources)
https://moldabledevelopment.com
Glamorous Toolkit
https://gtoolkit.com
Rewilding Software Engineering (book, written in the open with Simon Wardley)
https://moldabledevelopment.com
Decarbonising Heavy Industry: How Perocycle's Closed Carbon Loop Could Transform Steel Production
2026/05/27
Is the steel industry's carbon problem actually a resource problem in disguise?
In this episode of Wicked Problems, we explore one of the most promising, and least-discussed, frontiers in industrial decarbonisation. Dr Harriet Kildahl is the CTO and co-founder of Perocycle, a deep tech spin-out from the University of Birmingham focused on eliminating carbon emissions from heavy industry through a closed-loop thermochemical process. As a chemical engineer and entrepreneur with a background in pioneering industrial decarbonisation, Harriet brings both the scientific rigour and the commercial ambition needed to tackle one of the hardest problems in the green transition.
Perocycle's approach is grounded in a deceptively simple insight: the CO2 that steel furnaces emit is not just a waste product, it is also the raw material needed to keep the process running. By splitting that CO2 back into carbon monoxide and recycling it directly into the furnace, Perocycle creates a loop that displaces coal, coke, and natural gas without requiring carbon capture and storage.
In this episode, we cover:
Why fossil fuels in steelmaking are not just an energy source but a chemical input, and why that makes decarbonisation so difficult How Perocycle's thermochemical catalyst splits CO2 into carbon monoxide and recycles it back into the furnace in a continuous loop The difference between blast furnace and direct reduced iron (DRI) steelmaking, and how Perocycle's process works with both Where Perocycle sits on its commercialisation journey, from lab-scale catalyst work to a mobile pilot plant targeting 1,000 tonnes of CO2 per year Why the economics of decarbonisation matter as much as the science, and how Perocycle's model is designed to save steel mills money, not just emissions How a lean, partnership-led approach is helping Perocycle de-risk its path to first commercial deployment What the green transition looks like as a second industrial revolution, and why the UK needs to be quicker at turning innovation into execution Whether you are an investor tracking the industrial decarbonisation space, an operator in the steel or heavy industry sector, or a green tech founder navigating the path from deep tech to commercial scale, this episode offers a clear-eyed and technically grounded view of what the transition to a closed carbon economy could look like in practice.
Chapters
00:00 — The Only Way Decarbonisation Happens Is If It Saves Money
00:18 — Why the UK Must Execute on Green Innovation, Not Just Invent It
01:00 — Introducing Perocycle: Deep Tech Spin-Out With a Closed Carbon Loop
02:28 — How Steel Is Made, and Why Carbon Is So Hard to Remove
04:42 — The Circular Process: Splitting CO2 and Putting It Straight Back In
05:13 — How the Thermochemical Catalyst Actually Works
06:40 — From Lab Reactor to Mobile Pilot Plant
21:22 — Ambition and Innovation as Bedfellows: Building for Scale
22:26 — Staying Lean: Team Structure and the Partnership Approach
27:57 — Decarbonisation Only Works If It Makes Economic Sense
Resources
Wicked Problems
wickedproblems.fm
Perocycle
perocycle.com
Perocycle on LinkedIn
linkedin.com/company/perocycle
Zero Cycle Newsletter (Perocycle)
perocycle.com
UK Government Net Zero Strategy
gov.uk/net-zero
UK Industrial Decarbonisation Strategy
gov.uk/industrial-decarbonisation-strategy
University of Birmingham Clean Futures
birmingham.ac.uk
Wardley Maps Explained: How to Read Your Industry Landscape and Build Strategy That Holds
2026/05/13
Is your strategy a vision built on solid foundations , or a story you've told yourself with nothing underneath it? And if the industry shifted tomorrow, would you even see it coming?
This episode of Wicked Problems goes deep on Wardley Mapping , one of the most rigorous and underused frameworks in strategy today. Simon Wardley, the creator of Wardley Maps, joins the show to explain how the methodology works, where it came from, and why most of what businesses call a "map" is actually just a graph.
Simon's path to mapping began not in a consulting firm or business school, but in a crisis of self-awareness: he was a CEO with no idea what he was doing, until a bookseller in Charing Cross handed him Sun Tzu's The Art of War. What followed was two decades of developing a tool now used by governments, investment firms, and , as Simon discovered at a conference , NASA.
What We Cover Why everything called a "map" in business , mind maps, process maps, systems maps , is technically a graph, and why the distinction matters for strategy
How components in any value chain evolve from genesis through custom-build, product, and commodity , and how to use that to your advantage
Why the real value of Wardley Mapping isn't the map itself, but the conversations that happen while building it
How to use maps for pre-mortem and post-mortem analysis , and why taking multiple snapshots over time reveals patterns you can't see any other way
Why a useful map must be imperfect, and why chasing a perfect map is a guaranteed path to paralysis
How investment firms use Wardley Maps to identify which industries are heading for disruption , including groups that use them specifically to short sectors
How the UK government used mapping to save £450 million on a single project, and what that required at the level of spend control
Why great leaders being great storytellers is a liability in strategy discussions , and how maps sidestep that problem entirely
How to apply different management methodologies (Agile, Lean, Six Sigma) to the correct parts of a map rather than picking one and applying it everywhere
Where to start if you've never mapped before, and what the learning curve actually looks like
Whether you're a business leader trying to validate a strategy before committing resources, an operator in a fast-moving sector like EV or fintech trying to understand where the market is heading, or a consultant who needs a better tool for driving alignment across senior stakeholders , this episode gives you a framework that sharpens how you see competitive landscapes and where to move next.
Chapters 00:00 Introduction
03:57 The CEO Who Had No Idea What He Was Doing (It Was Me)
05:55 Maps vs. Graphs: Why Almost Everything Called a Map Isn't One
08:40 How Every Component Evolves , From Genesis to Commodity
10:17 Methodologies, Finance, and the £450 Million Government Save
13:18 Nine Years to Get Good , and Why Practice Is the Only Path
21:14 Maps Are a Snapshot: What Tectonic Plates Teach Us About Strategy
24:53 The Real Value of Mapping Is in the Conversation, Not the Artifact
25:56 Why a Useful Map Must Be Imperfect
27:25 Mapping in Government: GDS, Spend Control, and the Cabinet Office
Wicked Problems Podcast https://wickedproblems.fm
Simon Wardley Simon's website and contact
https://swardleymaps.com
Wardley Maps (online book) , medium.com/wardleymaps
https://medium.com/wardleymaps
Wardley Mapping Community & Tools Wardley Maps community hub (Chris Daniels)
https://wardleymaps.com
Learn Wardley Mapping (Ben Mosior)
https://learnwardleymapping.com
Online mapping tool
https://onlinewardleymaps.com
Flow Analytics and AI-Powered Process Optimisation: How to See Where Your Delivery Is Breaking Down with Sonya Siderova
2026/04/29
Are your teams working flat out, but delivery still feels slow, unpredictable, and hard to explain to stakeholders?
In this episode of Wicked Problems, Toby speaks with Sonya Siderova, founder and CEO of NAVE, a flow analytics platform that helps software and delivery teams identify process bottlenecks, reduce cycle times, and make performance visible through data. Sonya brings over a decade of experience in software development, product management, and process optimisation.
NAVE has been on the market for eight years and was built around a simple but powerful observation: the problems slowing your teams down are usually invisible, and the instinct to push people harder makes them worse, not better.
What We Cover
Why optimising for busyness actively hinders your delivery process, and what to focus on instead
How flow analytics reveals that 70% of work time is often spent waiting, not being worked on
The mindset shift from managing people to managing the flow of work through a system
Why 'stop starting, start finishing' is so difficult for management to accept, and how data makes the case
How NAVE's AI layer translates complex flow metrics into plain-language narratives for non-technical stakeholders
Why deploying AI upstream of an unresolved bottleneck makes the bottleneck significantly worse
How to use flow data to have strategic conversations about reprioritisation and work in progress limits
What reports from Atlassian, MIT, and Oxford reveal about why AI initiatives are hitting problems in delivery teams
Whether you are a transformation lead trying to build the case for change, an engineering manager looking to improve predictability, or a consultant working with delivery teams, this episode gives you a clear framework for understanding where work is really getting stuck and how to talk about it in language that resonates with leadership.
Chapters
00:00 — Why AI Amplifies Broken Processes, Not Just Good Ones
00:21 — Introducing NAVE and the Series on Transformation Tools
02:34 — What Flow Analytics Actually Measures
04:30 — The 70/30 Problem: Most Work Time Is Waiting, Not Working
06:02 — Why Keeping People Busy Is Killing Your Delivery
07:17 — Getting Comfortable With Data and a Different Way of Working
10:00 — Stop Starting, Start Finishing: The Management Mindset Shift
19:00 — How NAVE's AI Turns Flow Metrics Into Plain-Language Narratives
27:04 — Your Job Is Now the Change Work, Not the Data Translation
29:35 — The Bottleneck Problem: What Happens When You Speed Up the Wrong Thing
Resources
Wicked Problems Podcast
https://www.wickedproblems.fm
NAVE, Flow Analytics Platform
https://getnave.com/
Sonya Siderova on LinkedIn
https://www.linkedin.com/in/siderova/
Kanban Guide (Kanban University)
https://www.kanban.university/kanban-guide
Atlassian State of Teams Report
https://www.atlassian.com/blog/state-of-teams
Claire Miller: How EVs Could Pay Your Energy Bills
2025/07/23
Electric vehicles aren't just for driving — they're powerful batteries on wheels. In this clip, Claire Miller breaks down how new V2G (vehicle-to-grid) technology could let you earn money by simply keeping your EV plugged in. From smart tariffs to grid balancing, this is the future of energy — and it's already rolling out.
Guy Haydon - From EVs to EPs: Guy Hayden on Electrifying Air Travel
2025/07/09
Join us on Wicked Problems as we explore the groundbreaking world of electric aircraft with Guy Hayden, Chief Commercial Officer at Aerovolt. Discover the challenges and innovations driving this nascent industry, from lightweight aircraft to electric vertical take-off taxis. Guy shares exclusive insights into the first public electric aircraft charging network, the parallels with early EV development, and what the future of sustainable aviation could hold. Plus, don't miss hints about a thrilling race between an electric car and a plane!
Guy Haydon is the Chief Commercial Officer at Aerovolt, the disruptor building the world's first public charging network for electric aircraft. With charge points already installed at seven UK airports, and 25 in the pipeline to launch soon, Aerovolt is transforming the future of flight. The company is in talks with nearly 120 more airports to expand its simple, user-friendly rapid chargers across prime airfield locations, both in the UK and internationally.
The company's vision goes beyond infrastructure, aiming to make the UK a global leader in electric aviation by supporting manufacturers and tackling key challenges like range anxiety and operational costs.
Haydon's journey from an aspiring Navy pilot—an ambition derailed by a peanut allergy—to leading the charge in electric mobility is one of resilience and adaptability. In this episode, he shares Aerovolt's bold plans for growth, the critical need for investment, and how the team is laying the groundwork for a cleaner, more sustainable future of flight.
Aerovolt.co.uk
I hope you enjoy the show and if you have any comments or suggestions, please write to me at: [email protected].
Chris Pateman-Jones - The Key to Equitable EV Charging with Connected Kerb
2025/05/14
Chris Pateman-Jones, CEO of Connected Kerb, discusses the company's efforts to build one of the fastest-growing public EV charging networks in the UK. Connected Kerb focuses on making charging infrastructure equitable, reliable, and accessible, particularly for drivers without home charging. Chris highlights challenges like land access, grid constraints, and government policy, and shares how AI and modular designs are shaping the future of EV charging.
Chris Pateman-Jones, Chief Executive Officer: Experienced infrastructure executive with extensive commercial, innovation and strategy experience developing projects in the energy and commodities sectors, initially with Bechtel and more recently as EY's Global Infrastructure Director. He joined the Connected Kerb team in 2018, initially to lead Product and Strategy before becoming Chief Executive Officer in November 2019. In March 2024, he was appointed Chair of ChargeUK, the trade association body for the EV charging.
Connected Kerb - https://connectedkerb.com
Charge UK - https://www.chargeuk.org
Connect with Chris on LinkedIn - https://www.linkedin.com/in/chris-pateman-jones/
I hope you enjoy the show and if you have any comments or suggestions, please write to me at: [email protected].
Wicked Problems is powered by Adaptavis®
Adaptavis is a Business Performance Management and Transformation consultancy aimed at forward-thinking leaders, based in London UK. The company specialises in helping organisations to enhance operational efficiency, drive business growth, and navigate complex transformations. From strategy to execution, they focus on providing insights and practical solutions to improve the overall performance of businesses, ensuring they can adapt to changing market conditions and achieve sustainable success. Toby Corballis is a Partner at Adaptavis.
You can find out more about their work by visiting: www.adaptavis.com
Enjoy,
Toby Corballis
Melanie Shufflebotham - Mapping the EV Charging Landscape
2025/04/30
Melanie Shufflebotham, co-founder and COO of Zap-Map, the UK's leading app for electric vehicle (EV) drivers to locate charging stations and plan trips, shares Zap-Map's journey from a basic Google Map overlay in 2014 to a robust platform with live data, user reviews, and payment options. Zap-Map also supports businesses and local authorities with insights into EV charging trends to prepare for a sustainable, electrified future;
Melanie Shufflebotham is the co-founder and COO of Zapmap, the UK's leading EV mapping app. Having worked in the space for over ten years, Melanie is an EV market expert, with deep knowledge of the charging market and EV data sets. As co-founder she developed the Zapmap app, products and initial revenue streams. Now, as Zapmap scales ready for the mass take-up of electric cars, she continues to be focused on making charging simple for EV drivers as well as providing data and insights to business & fleets to help them develop their electrified services.
Zap-Map
I hope you enjoy the show and if you have any comments or suggestions, please write to me at: [email protected].
Wicked Problems is powered by Adaptavis®
Adaptavis is a Business Performance Management and Transformation consultancy aimed at forward-thinking leaders, based in London UK. The company specialises in helping organisations to enhance operational efficiency, drive business growth, and navigate complex transformations. From strategy to execution, they focus on providing insights and practical solutions to improve the overall performance of businesses, ensuring they can adapt to changing market conditions and achieve sustainable success. Toby Corballis is a Partner at Adaptavis.
You can find out more about their work by visiting: www.adaptavis.com
Enjoy,
Toby Corballis
S03E12: Vicky Edmonds - What's Really Stopping Drivers from Going Electric?
2025/04/09
Jon Burdekin - Salary Sacrifice: The Secret to Affordable EVs?
2025/04/02
Toby and Jon Burdekin dive into the challenges and opportunities of fleet electrification. They discuss the evolution of electric vehicle infrastructure, the growing role of salary sacrifice schemes in making EVs more accessible, and the misconceptions surrounding EV adoption. Jon shares insights on how businesses can smoothly transition their fleets while avoiding common pitfalls.
Jon has 30 years' experience in the UK leasing and fleet finance industry, having previously worked for such major leasing companies as Alphabet GB Ltd and GE Capital Fleet Services. His 15-year career with Alphabet incorporated roles as Account Manager, Head of Account Management, and Head of Consulting Services.
Client relationships that Jon had direct responsibility for included McDonald's, BOC, Shell, Oracle, Royal and Sun Alliance and the BBC. By managing such large vehicle fleets, he has gained extensive knowledge in helping clients transition to electric – incorporating all the component parts of that journey.
A subject matter expert in the adoption of electric vehicles and salary sacrifice schemes, Jon led Alphabet's Electric Vehicle proposition, AlphaElectric, and is the accredited EV and salary sacrifice trainer for both the British Vehicle Rental and Leasing Association (BVRLA) and the Association of Fleet Professionals (AFP). Jon has also delivered EV training directly for such clients as LV=, Leaseplan, AA Drivetech, Arval, United Rental Group, SG Fleet, Athlon, Select Car Leasing, Volvo, Citygate Group, Holdcroft Group and Norton Way Motors.
Delegate satisfaction rates consistently exceed 95% and Jon is able to demonstrate measurable improvements in EV confidence and knowledge of between 60% and 300%.
Jon has run his own consultancy business since January 2019 with the aim of enhancing subject matter knowledge on all aspects of Salary Sacrifice and EV adoption, and helping clients educate their customers for the transition to 100% electric by 2030 (cars), or 2035 (LCVs).
Jon on LinkedIn
JB Consulting
I hope you enjoy the show and if you have any comments or suggestions, please write to me at: [email protected].
Wicked Problems is powered by Adaptavis®
Adaptavis is a Business Performance Management and Transformation consultancy aimed at forward-thinking leaders, based in London UK. The company specialises in helping organisations to enhance operational efficiency, drive business growth, and navigate complex transformations. From strategy to execution, they focus on providing insights and practical solutions to improve the overall performance of businesses, ensuring they can adapt to changing market conditions and achieve sustainable success. Toby Corballis is a Partner at Adaptavis.
You can find out more about their work by visiting: www.adaptavis.com
Enjoy,
Toby Corballis
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