Advertise on podcast: PRIME PEOPLE: The Strategies Behind Extraordinary Success

Want to know how top agents actually sell for maximum value—in any market? In this episode, 40-year veteran Kim Winstone breaks down the fundamentals that still work: building a farm, pricing to the market (not your memories), cold-calling with value, and follow-up that turns neighbors into lifelong clients. What you’ll learn -Farming that compounds: How to pick ~500 doors, become “the local” and stay top-of-mind -Cold-calling that isn’t cringe: Lead with value, not scripts—what to say and when to shut up -Pricing strategy that sells: Event vs. market vs. aspirational pricing, and when to pivot (fast) -Listings to longevity: Why “list to last” still wins—and the launch checklist Kim uses on every home -Open houses that convert: Public + agent tours, and how to network for real referrals -Buyer curation: Previews, pitfalls (hills, trains, neighbors), and thinking around corners for clients -Downsizing with empathy: Navigating the emotional side while protecting net proceeds Kim has 4 decades of consistent production in Caledon & GTA—referrals, repeat clients, and record results. Justin runs multi-asset operations across SW Ontario. It’s field-tested strategy, not theory.

Is your agent a practitioner or just an influencer? In this candid convo, Glenda Baker and Justin Konikow break down how real pros keep deals together, convert DMs into clients, and use AI to be more human—not to fake expertise. What you’ll learn Market reality: Why momentum returned and what top agents are doing differently DMs to Deals: Glenda’s Instagram framework for attracting real buyers/sellers Negotiation that works: Inspection issues, collaboration with the other side, deal-saving calls Practitioner vs. poser: How consumers can vet agents using case studies & acceptance ratios AI with a soul: Use tools for the 80% grind—then add your 20% human judgment and context Career durability: Relationships, service, and showing up than hype cycles and course funnels Glenda’s not just “big on social”—she’s a working top agent known for storytelling, client advocacy, and results. Justin runs Prime Real Estate across multiple asset classes and markets. Together, they share field-tested tactics you can trust. Glenda is dancing to raise funds for the Alzheimer’s Association via Dancing Stars of Atlanta. Search “Dancing Stars of Atlanta Glenda Baker” to donate.

Want a repeatable client experience that turns viewers into referrals—without spamming listings or overbuilding your tech stack? In this Prime People episode, Justin Konikow sits down with Tyler Henson (Founder & Team Leader, The Henson Team in Nashville) to unpack the personal brand strategy, communication system, and high-touch service he and his wife Jackie use to win in a competitive market. We break down how they blend lifestyle-driven content with clear expectations, how “if this → then that” self-automation keeps deals on track, when to check in proactively (even when nothing’s “due”), and why luxury clients value simplicity, privacy, and trust above everything. We also dig into the Nashville/Franklin/Brentwood landscape, lifestyle drivers at higher price points, and practical ways to position your brand—whether you’re solo or scaling. Topics inside: Personal brand > property posts: the mix that drives real conversationsA step-by-step communication cadence clients actually feelTurning DMs into warm intros & referrals (not cold funnels)Why static check-ins beat dead air—and the exact moments to send themNashville luxury trends: lifestyle moves, service expectations, and speedKeeping service consistent without bloating the team Justin’s conversations are operator-first. Tyler & Jackie have built a celebration + simplicity + service culture that translates to loyal clients and steady referrals—proven in one of the most-watched markets in the U.S. If this helped, subscribe, like, and comment with the one process tweak you’ll implement this week (e.g., “accepted offer script,” “mid-escrow check-in,” or “content mix shift”). Share with a teammate who needs a cleaner client journey.

Want the exact content system top agents use to win attention, build community, and turn views into clients—plus a Stories format that can spike you to 2,000+ views in hours? Justin sits down with Dustin Brohm, Massive Agent to unpack what’s actually working in real estate marketing right now: simplified content workflows, Instagram-first strategy, green-screen breakdowns, static-story retention hacks, Manychat-style DMs, and how AI lets you ship more without sounding like a bot. We cover platform picks - IG vs TikTok vs FB, creative iteration, hiring a full-time videographer, and why consistency + small tweaks beat fancy gear. You’ll learn: -The IG Stories format that boosts retention & replies -Green-screen breakdowns that auto-hook attention -How to simplify gear and still look pro -DM workflows that turn followers into warm leads -Where AI helps and where your voice still wins -The mindset separating agents who thrive vs. those who bounce platform to platform Justin runs PRIME Brokerage & the Prime People Podcast—operator-level conversations without fluff. Dustin Brohm is the Massive Agent—8 years podcasting weekly, a top creator in the real estate space, and a builder of a 925+ agent organization focused on content, systems, and scale. If this episode gave you a play you can run today, subscribe, like, and drop a comment with the tactic you’ll try first: Stories static format, Green-screen breakdowns, or DM trigger word. Share with a teammate who needs modern marketing—now.

What does it really take to turn creative talent into an 80K month—while cutting delivery times to 7–10 days and landing destination clients worldwide? On Prime People, Justin Konikow sits down with Meg Bradyhouse, founder of Bradyhouse Studios (Kauai, Hawaii), to unpack the operational playbook behind a thriving destination wedding photography brand. We cover surviving a public setback, moving from Canada to Hawaii, landing hotel contracts, building a lean team, and implementing AI photo editing (ImagenAI) for lightning-fast delivery without sacrificing quality. Meg breaks down pricing, outsourcing, DRI ownership, lead magnets, and a DM workflow that converts followers into warm leads—plus how joining Dan Martell’s community triggered a “quantum leap” in growth. What you’ll learn: -How to go from “artist-only” to operator with checklists, DRIs, and clean handoffs -AI for creatives: training a personal edit profile to finish 5,000-image weddings in minutes -Lead gen at scale: crafting lead magnets, using DMs without the icky automation, and warming an audience -Pricing & profit: raising rates, lowering volume, and buying back time -Crisis to comeback: handling public criticism, compliance, and mindset under pressure Why listen to us: Justin is a brokerage owner and host of Prime People, known for operator-level conversations with top performers. Meg has shot 1,000+ weddings, runs a destination brand serving 100–150 weddings/year, and coaches creatives on systems, pricing, and growth—recently jumping to $80K+ months. Curious about ImagenAI? Click on the link to try it and get 1,500 credits for FREE! https://imagenai.com/megculltonumber If this helped, subscribe, like, and comment your next move: lead magnet, DM workflow, or outsourcing edit. Share with a creative who needs real systems—not fluff.

Want to see how a single Instagram reel helped sell a $3M Arizona luxury home—and how to replicate it?  In this episode of Prime People Podcast, host Justin Konikow sits down with Paulina Matteson, founding agent at SERHANT Arizona, to break down the social media system, builder relationships, and off-market strategies powering her rapid rise. We cover Arizona luxury real estate economics, why Canadians are buying in AZ, how to turn Instagram comments & DMs into real clients, qualifying buyers (ID, proof of funds, buyer-broker), and what AI means for agents who want to move faster without losing the human touch. You’ll learn: The short-form video framework Paulina uses to attract out-of-market buyers How to source off-market & pre-MLS inventory via builder/developer relationships “Sell-by-chat” messaging that warms leads and books calls The business-planning levers to double down on what’s working (and stop wasting money on bad leads) What the agent of 2030 looks like (AI + authenticity) Why trust this episode? Justin is a brokerage owner (Prime) and creator of Prime People Podcast, interviewing top operators—not “pretenders.” Paulina’s results speak: $15M in one month from Instagram video, SERHANT founding agent in Arizona, and four consecutive years on Real Producers. If this helped, smash Subscribe, hit Like, comment and share this with a teammate who needs better lead quality.

🎬 What happens when a Hollywood director takes on real estate marketing? In this must-watch episode of the Prime People Podcast, we're joined by award-winning filmmaker and director Marshall Kaplan to dissect what real estate professionals are doing wrong on camera—and what to do instead. 💡 You’ll learn: How to tell a real story in your real estate contentThe power of editing and why agents should shoot for the editorWhy buyers are the true heroes of your marketingThe difference between being influential vs. an influencerBehind-the-scenes of producing for HGTV, Netflix, Bravo & moreHow integrity, ambition, and hustle are the real secrets in both TV and real estateKaplan also shares insights into real estate investing, creative development, and why most agents are getting it completely wrong on social media. Whether you’re a realtor, investor, creative, or content creator—this is a masterclass in human storytelling and media that moves people. 👊 This isn’t fluff. It’s black-belt level marketing and mindset. 🔔 Subscribe for weekly episodes exploring the intersection of media, real estate, marketing, and mindset 👍 Like if you got value, drop a comment with your biggest takeaway

Discover how authenticity, relentless follow‑through, and AI-enhanced communication are transforming the commercial real estate landscape in this powerful Prime People Podcast episode. In this episode: We dive deep into: 🗣️ Why tone and personal connection beat generic comps and stale pitches 🧠 How high-net-worth clients respond better to relatable communication than suits and scripts 🤖 Using ChatGPT & AI tools to power your follow-up strategy, not mask your voice 🔁 Mastering the “follow up, follow through, follow back” mindset that wins deals 🎯 Leveraging relatability, active engagement, and creativity to build long-term trust in commercial real estate Why trust this content? Our guest brings over 16 years of hands-on CRE experience, working billion-dollar institutional deals and small property handovers with the same dedication—making strategic, sustainable relationships her #1 asset. 👉 Subscribe for weekly deep dives into real estate strategy, AI in CRE, and deal-making mastery. 👍 Like & Comment: What’s your favorite follow-up technique? 🔔 Share with a colleague who needs better CRE client connection!

Unlock game-changing strategies in NYC commercial real estate inspired by under‑30 powerhouse Jade Shenker. Learn how she’s redefined the CRE space using AI virtual staging, social media storytelling, and hyper‑local insights to outpace traditional institutional investors. In this revelation-packed episode of the Prime People Podcast, Jade shares how she: -Uses social media marketing to amplify property visibility -Applies AI-driven tools for hyper-targeted virtual staging -Combines local market knowledge with digital flair for unbeatable deals -Builds off‑market databases and concierge-style services -Excels on Netflix's Owning Manhattan—authenticity meets grit Why listen? This episode showcases how creativity + innovation + local expertise can dramatically elevate your real estate strategy in highly competitive markets like Manhattan. 👉 Subscribe and hit the bell for weekly insights from disruptors in real estate and wealth. 👍 Like & Comment: What was your biggest takeaway?

🏠 What if your real estate investment could cash flow, earn massive returns, AND help solve Canada’s housing crisis? In this episode, we reveal a scalable real estate development model leveraging CMHC’s MLI Select program — one that’s producing incredible ROI (up to 177%!) for investors, while directly impacting families and seniors who need affordable housing most. 🔥 Hosted by Justin Konikow and featuring 35-year veteran developer Mike Seal, this live session explores: How to legally acquire and develop with only 5% downUsing HST rebates to create infinite returnsHow MLI Select changes the financing game for investorsCase studies from Windsor, Strathroy, Ottawa, and moreHow mixed-income communities create better long-term tenantsWhy affordable housing isn't charity — it's the next major opportunityYou’ll hear firsthand from the investors already scaling with this model — and see the blueprint of how to do this in your city. 🚨 If you're a builder, developer, or investor looking to grow your portfolio while making real change — this is the video you’ve been waiting for.  👍 Like if you believe real estate can be both profitable AND impactful  💬 Comment with your thoughts or questions — we’ll answer every one  🔔 Subscribe for weekly market insights, strategies, and investor interviews  **DISCLAIMER: The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the views of the host or the podcast. The content is for informational purposes only and should not be considered financial or investment advice. Always do your own research and consult with a licensed professional advisors  and your lawyer before making any investment decisions.

💡 What if you could go from dirt to cash flow in 90 days — without permits or bank financing? In this special live podcast episode, Max Picton returns to share how he’s disrupting Canada’s real estate landscape with his Smart Storage Platform — a modular, tech-powered self-storage model built specifically for underserved secondary and tertiary markets. 🎯 Hosted by Justin Konikow, this conversation dives deep into how Max identified the opportunity, built the right team, dodged traditional development delays, and launched cash-flowing self-storage facilities using innovation, not red tape. Here’s what you’ll learn: Why self-storage is outperforming in downturnsHow modular development eliminates zoning delaysThe secret to 80% profit margins in storageWhy secondary markets are the biggest opportunity in CanadaWhat “equity-first” financing means — and how it avoids big-bank headachesReal-world examples of market analysis, site selection & lease-up strategiesIf you’re serious about investing in the next big wave in commercial real estate, or want to learn how to adapt, simplify, and profit in today’s uncertain market, this is an episode you can’t afford to miss. **DISCLAIMER: The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the views of the host or the podcast. The content is for informational purposes only and should not be considered financial or investment advice. Always do your own research and consult with a licensed professional advisors  and your lawyer before making any investment decisions.

📉 75% of realtors haven’t done a deal this year. The market isn’t dead — they just don’t know how to work it. In this eye-opening episode, we break down exactly what’s happening in the 2025 real estate market — from buyer psychology and seller sentiment to offer resuscitation and market data your competitors are ignoring. 🔥 Featuring expert insights from “the surgeon of real estate,” data-driven agent Mike Heddle, and host Justin Konikow, this conversation bridges the gap between raw numbers and on-the-ground strategy. Whether you're a struggling realtor, savvy investor, or seller trying to understand why your home isn’t moving — this is required viewing. 💡 Topics Covered: Why 75% of agents haven’t done a deal this year How to rescue dead deals and get them closed Using showings and offer data to predict market movement Offer strategies most agents have never even tried Real examples of what's working right now for pros Investor tactics for identifying real opportunities in 2025 Why agent collaboration will save your career 📊 Plus: A behind-the-scenes look at what data-driven marketing and client service actually looks like today — beyond the glam of social media. 🎙 Watch more Prime People episodes: https://www.youtube.com/@primepeoplepodcast 📱 Follow Justin on Instagram: https://www.instagram.com/justinkonikow ✅ Like, Comment, and Subscribe if you got value — and tag someone who needs to hear the truth about this market.

How to be Successful in Real Estate (in your first year and beyond) Join Justin Konikow on the Prime People Podcast as he dives deep with Rob Pelchat, a seasoned personal trainer turned real estate aficionado. Hailing from Windsor, Ontario, Rob's journey from being a top-performing PT to a Canadian National Awards recipient showcases his relentless drive.  Now, as a part of Prime Real Estate Brokerage, Rob shares his "World Class Sales Insights" on how to achieve success in real estate, especially for those in their first year and beyond. Discover Rob's passion for real estate, ignited by the influential book "Rich Dad, Poor Dad", and learn from his experiences in buying, renovating, and selling homes.  With a unique blend of discipline from his days as a Divisional Manager and his unwavering commitment to professionalism in real estate, Rob promises not just world-class service but also a fun and memorable journey.  Whether you're a budding real estate agent, an entrepreneur, or someone looking for top-tier sales insights, this episode is a must-listen! HAVE A VIDEO IDEA? TELL ME!💬 Comment on the Video!  These videos are made for anyone looking to level up their productivity, content, sales, and marketing game. We teach it through the lens of Real Estate and media but it applies to any and all industries. If you get any value from these videos or want specific topics covered let us know! Comment below or reach out to me direct anytime @justin.konikow on IG!  For more resources and free action, guides head to  justinkonikow.com/resources Connect : ‪(519) 783-1463‬ call/txt

From Broadway stages to real estate boardrooms, Mark Raumaker’s journey is anything but ordinary. In this episode of Prime People, we dive deep into how Mark built a high-performing team, scaled Sirhan’s Orlando office, and turned a love for performance into a powerhouse real estate brand. 🔥 Whether you're a solo agent, a team leader, or dreaming about launching a business, you’ll learn about the mindset, systems, and leadership it takes to win in real estate — while raising five kids and staying rooted in purpose. We also unpack: ✅ How to scale a real estate team without losing culture ✅ The truth behind Sirhan’s Orlando expansion ✅ Prospecting strategies Mark used to close 23 deals in year one ✅ How being an actor helped Mark dominate video and client relationships ✅ Why authenticity is the key to surviving in today’s real estate market Mark proves you don’t need a traditional background to build a big life — you just need grit, vision, and heart. 💥 Subscribe for weekly episodes featuring real estate operators, entrepreneurs, and thought leaders. #primerealestate #RealEstate #Business #Growth #Productivity #Culture  Want more IN depth learning?  Listen to Prime People Podcast: https://primepeoplepodcast.buzzsprout.com/share  Get FIRST access to Exclusive PDF's, Tools, and Events: http://eepurl.com/igsZZj  Content Creation Guide - https://www.youtube.com/watch?v=YUA09nUWZ84  Learn how to Focus in a World Full of Distractions w/ this Daily Planner - https://www.youtube.com/watch?v=RAlDfapG1k4&t=37s  Get started w/ YouTube - https://www.youtube.com/watch?v=BbuCy0ESIdM&t=22s  Start your Podcast Today! - https://www.youtube.com/watch?v=8014_uRosBU Looking for a REAL ESTATE? Sign Up for our Monthly Newsletter to keep you at the front of the line for opportunities, off-market deals, exclusive events, and product launches: http://eepurl.com/gJG44v  Connect with me here:  Website: https://www.justinkonikow.com/  Twitter: https://twitter.com/Justin_Konikow  Instagram: https://www.instagram.com/justin.konikow/  Facebook: https://www.facebook.com/JustinAKonikow  YouTube: https://www.youtube.com/@JustinKonikow  LinkedIn: https://www.linkedin.com/in/justinkonikow/

🚀 What if you could launch a cash-flowing self-storage facility in just 90 days—without managing a single tenant? In this powerful episode of the Prime People Podcast, I sit down with entrepreneur and self-storage disruptor Max Picton, the founder of the Smart Storage Platform, who’s revolutionizing how Canadians invest in real estate. From nightclub owner to beach resort developer to municipal council and now full-on storage operator, Max shares the ultimate playbook on turning overlooked dirt into high-yielding, tech-powered assets. We cover: ✅ Why self-storage is recession-resistant ✅ How Max filled his first site in 40 days ✅ The exact tech stack he uses to run unmanned facilities ✅ Mistakes he avoided (and you should too) ✅ The real reason Ontario and Western Canada are ripe for disruption ✅ Marketing tactics that crush it in secondary markets Whether you’re an investor, developer, or agent trying to stay ahead of the curve, this episode is PACKED with value. 🎯 BONUS: Want to see Max live? DM @justinkonikow on IG to attend our May 22 in-person mastermind event. #PrimeRealEstate #RealEstate #Business #Growth #Productivity #Culture Want more IN depth learning? Listen to Prime People Podcast: https://primepeoplepodcast.buzzsprout.com/share Get FIRST access to Exclusive PDF's, Tools, and Events: http://eepurl.com/igsZZj Content Creation Guide - https://www.youtube.com/watch?v=YUA09nUWZ84 Learn how to Focus in a World Full of Distractions w/ this Daily Planner - https://www.youtube.com/watch?v=RAlDfapG1k4&t=37s Get started w/ YouTube - https://www.youtube.com/watch?v=BbuCy0ESIdM&t=22s Start your Podcast Today! - (85) 2023 Podcasting: Start Your Own Show with this Live Training Session - Secrets Revealed! - YouTube Looking for a REAL ESTATE? Sign Up for our Monthly Newsletter to keep you at the front of the line for opportunities, off-market deals, exclusive events, and product launches: http://eepurl.com/gJG44v Connect with me here: Website: https://www.justinkonikow.com/ Twitter: https://twitter.com/Justin_Konikow Instagram: https://www.instagram.com/justin.konikow/ Facebook: https://www.facebook.com/JustinAKonikow YouTube: https://www.youtube.com/@JustinKonikow LinkedIn: https://www.linkedin.com/in/justinkonikow/