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Iced Media is the agency that took Paula’s Choice to new heights, and their founder, Leslie Hall, joins Grace this week to reveal the winning strategies to keep pace with advancements in social selling. Did you know you have 0.5 seconds to grab a consumer’s attention in their social feed? Leslie reveals the best practices for creating engaging TikTok videos, developing hero product status, and embracing the future of shopping on social media.  Plus, Leslie and Grace discuss how to effectively use AI technology to find the right marketing tools for your consumers, why micro-influencers may be the answer to drive engagement and sales, and how to navigate the shift in loyalty among beauty consumers today.  Read further insights in our report, 10 Things Beauty Consumers Want Now. Head to edited.com and click on Retail Reports under Resources. Hosted on Acast. See acast.com/privacy for more information.

Under Armour’s Director of Merchandising EMEA, Sara Gannon, joins Grace Hill to offer valuable insights into how to bring the best assortment to market through truly understanding your customer. Sara and Grace discuss how to be strategic when it comes to discounting, how to celebrate your most loyal customers, and how Under Armour is approaching innovation and the opportunity in sportswear for women.  Plus, Sara reveals how to empower your team in making data-backed decisions to drive profitability and customer-delighting ranges, and the importance of protecting the brand and customer journey in brick-and-mortar stores. For more insights head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.

Coming Soon. Follow so you don't miss an episode. EDITED is the world’s leading Retail Intelligence Platform.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode, our host, Grace Hill, is joined by Federica Levato, Senior Partner and the EMEA Leader of Fashion and Luxury at Bain & Company, and Carlo Moltrasio, Associate Partner within Bain's Luxury and Fashion Goods vertical.  We discussed Bain's industry insight 'Three Reasons Luxury Should Remain Resilient', powered by EDITED data. During our conversation, Federica & Carlo outlined three priority areas for brands to focus their attention on, including the need for high-low mastery in pricing, shrewd discounting management, and an agile assortment to navigate these uncertain times in the decade ahead.  If you’re interested in downloading the infographic and research behind this episode please head to: bain.com/insights Hosted on Acast. See acast.com/privacy for more information.

Resale is grabbing headlines with mass market leaders, SHEIN and Zara, making big bets in the pre-loved fashion market. We also see resale impact the luxury space, too, with The RealReal hoping to change size inclusivity challenges through a new partnership with luxury plus size fashion retailer, 11 Honoré, who we've previously had on Inside Retail. Lizzy de Bruin, Lead of Strategic Inventory at Depop joins Grace Hill, EDITED’s Director of Retail Strategy in the latest episode of Inside Retail. The conversation covers the commercial growth of the business and the future of the resale market. Download it now from where you get your podcasts and don't forget to subscribe!  Hosted on Acast. See acast.com/privacy for more information.

According to reports published by Bloomberg, the athleisure market is estimated to be $662 billion by 2030. This growth, coupled with a more casual return-to-work dress code post-pandemic, has sportswear top of mind for retailers and consumers. PUMA’s mission of “Forever Faster” is the global sports brand’s promise to provide their customers with the right product in the right place in terms of design, pricing, and distribution. But what's the fastest way to achieve those goals in an industry that has so many moving pieces, in so many places all at once? Technology. Tune in for the first episode of 2023 to hear Colette give her opinions on the most important metrics for her team and which data tools have helped them go from strength to strength.  Hosted on Acast. See acast.com/privacy for more information.

Fashion subcultures have become the latest trend influence to have you on your radar, whether it’s Gorpcore, Cottagecore or even Pamcore, it’s hard to keep up! We’ll delve into what they actually mean to the consumer and the key subcultures to look out for in 2023.  It’s critical in these uncertain times to know exactly what your customers are willing to spend their disposable income on to ensure a customer-centric approach to assortment planning. With that in mind, today on the podcast we’re joined by Robyn Smith.   Robyn is a Fashion & Retail Analyst at EDITED and she tells us why every retailer needs to pay attention to subcultures. As an added bonus, if you want to know the difference between Blokecore and Mermaidcore don’t miss this episode!  Find out more about some of the key insights mentioned in this episode. https://blog.edited.com/blog/global-gen-z-trends Hosted on Acast. See acast.com/privacy for more information.

Last week saw EDITED relaunch EDITIONS, a live evening of panel discussions on subjects surrounding the Art & Science of Retail. One of our guests discussing Navigating Retail During Economic Uncertainty was Ed Healy, now the Chief of Commercial at VIEVE and formerly Commercial Director at L'Oréal. We decided it was the perfect time to revisit his podcast with EDITED recorded during the height of the pandemic. 80s icons such as Boy George and Prince normalized the use of men’s beauty products and opened the doors to what we’re seeing today. Now the  likes of Harry Styles and Jaden Smith are also seen frequently wearing makeup and supporting the use of beauty products. However, education in this area is still lacking in order to obtain wider adoption. In our latest episode, Ed Healy, Commercial Director at L’Oreal, discusses the shift in attitudes as he sees a new digital and gender-neutral future for beauty. With over 10 years of experience in sales and marketing, Ed has worked with a range of companies, including luxury brands within L’Oreal UK, startups and iconic beauty giants. Hosted on Acast. See acast.com/privacy for more information.

Handbags and small leather goods occupy a special place in the retail market. A recent report by the Business of Fashion, which EDITED was thrilled to provide data insight on has underlined this. According to their recent company reports, 50% of Prada sales and as high as 72% of Bottega Veneta sales are attributed to handbag and small leather goods purchases. To talk about this today on the podcast we’re joined by Diana Lee, the Director of Research and Analysis at The Business of Fashion, who was instrumental in delivering "The New Era of Designer Bags" report from BoF Insights. We discussed how the report came about and what the key takeaways are for retailers and brands, who currently occupy the luxury space, as well as the challenger brands that aspire to get there. If you want to find out more about the report and all the amazing changes in the handbag market click on this link.   https://www.businessoffashion.com/reports/luxury/reportsluxurythe-new-era-of-designer-bags-redefining-leather-goods-report-bof-insights-handbags-resale/ Hosted on Acast. See acast.com/privacy for more information.

On today’s episode of Inside Retail we’re joined by Chief Marketing Officer of Edited, Juliana Prather. She built her career in global retail and brand strategy, starting in worldwide sales for iconic accessory brands, such as Givenchy and Nine West Group; gaining expert knowledge of the global retail landscape through traveling extensively to Asia and Latin America, as the leader of Liz Claiborne’s portfolio brands. In a wide-ranging discussion Juliana uses her three-decade long experience in the retail industry to shine a light on a variety of topics. Find out why embracing data can make your business more creative and how the retail industry can cope with an oncoming recession. We also discuss the crucial difference between the 2008 economic crisis and our current economic downturn and the one thing that could help brands stay competitive.  If you’re interested in the topic, check out this article that offers a playbook for dealing with a recession.  Hosted on Acast. See acast.com/privacy for more information.

So far in this mini-series, we’ve looked at how AI and data are driving major change in the world of commerce and how that change is impacting customers' buying behavior. But what can business leaders do to use that data?  In this episode of Tech Talks, EDITED's Chief Retail Scientist, Michael Ross, and John Squire, Founder of Dynamic Action, offer recommendations for retailers looking to enhance customer experience by developing ways to reward their most loyal buyers but also properly manage their customer delivery on promise, so vital to winning and losing a sale. They explain how the wrong data can lead you to misdiagnose a business problem, the role of marketplaces in this data-driven world and why technology can be an amazing facilitator but also be an obstacle in a retail environment.  If you’re interested in marketplaces and how they impact the world of retail, check out our conversation with Rebecca Lacerda, the head of digital marketplaces at Crocs.  Hosted on Acast. See acast.com/privacy for more information.

On today’s episode we are diving into the topic of digital marketplaces, these range from Amazon and Zalando in the west to JD and Alibaba in the Asia-Pacific. They make up 60 percent of all e-commerce sales across the globe according to Huge’s consumer research. To discuss the topic of how brands can approach and maximize this channel, Grace Hill spoke to Rebecca Lacerda, Head of Digital Marketplaces at Crocs. She uses her experience at the iconic shoe brand to explain how brands can engage with marketplaces, what the pitfalls are that brands can avoid and where she sees the future of digital marketplaces going.  For more info on digital marketplaces  check out our interview with Helen Riley from 2020, back when she was the fashion acquisition manager for eBay. https://blog.edited.com/blog/resources/podcast-unedited-inside-retail-etailers-and-online-marketplace Hosted on Acast. See acast.com/privacy for more information.