Advertise on podcast: Beyond Clean with ACE

In this podcast episode, streamed live from the NFMT East show floor in Charlotte, host Dave Thompson is joined by industry veterans David Green and Ken Horton to discuss the fundamentals of cleaning, emphasizing that effective cleaning is about people, training, and proper processes—not just products or equipment. They explore challenges in maintaining modern flooring like luxury vinyl and polished concrete, highlight common mistakes, and stress the importance of using the right tools. The conversation also covers the critical roles of training, ongoing maintenance, and the human element in achieving safe, healthy, and effective cleaning results, even as technologies like autonomous scrubbers become more prevalent.     Tools and Equipment "Rotary Scrubber": "00:07:22" "Cylindrical Brush": "00:07:26" "Red Pad": "00:08:34" "Diamond Impregnated Pads": "00:10:09" "Microfiber Pads": "00:12:24" Websites and Companies "Mannington Mills": "00:12:32" "Kahoot": "00:26:27" Concepts and Techniques "Luxury Vinyl Plank (LVP)": "00:06:25" "Luxury Vinyl Tile (LVT)": "00:06:25" "Polished Concrete": "00:08:18" "Acrylic Floor Finish": "00:15:06" "Autonomous Robotic Auto Scrubbers": "00:19:07" "Facility Health": "00:24:27" "Healthy Cleaning": "00:25:10" Notable Quotes "A building that is clean does not mean that it is healthy.": "00:24:38" "If you focus on health first, everything else will follow.": "00:25:01" Training and Education "Validation of Training": "00:25:21" "Behavioral Change": "00:32:27" Industry Discussion "Importance of training and investing in people in the cleaning industry": "00:02:43" OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning cleaning industry, podcast, cleaning definition, labor costs, training in cleaning, luxury vinyl flooring, polished concrete, cleaning practices, cleaning methods, cleaning tools, cleaning budgets, cleaning mistakes, flooring materials, LV flooring, concrete cleaning, maintenance, auto scrubbers, squeegee blade, autonomous cleaning machines, facility health, cleaning chemicals, safety in cleaning, training programs, employee retention, interactive training, cleaning techniques, health risks, cleaning equipment, generational differences in workforce, cleaning processes, proper maintenance, cleaning outcomes, cleaning education, cleaning tools and techniques, effective cleaning, cleaning industry challenges, workforce training, cleaning strategies.

Autumn Ryan is the founder of SoRite and has over 24 years of experience in the cleaning industry. After earning her degree in advertising, she established her own cleaning business just one week after graduation, gaining expertise in residential, corporate, construction, and government cleaning contracts. Identifying gaps in cleaning safety and product innovation, Autumn led a six-year research effort with chemists to develop a patented disinfectant wipe featuring one of the fastest kill times available. Her company’s products are EPA-registered and designed to address both efficacy and safety concerns for professional cleaners. Autumn is recognized for her practical industry knowledge and her commitment to advancing cleaning standards through education, innovation, and transparency.   https://sorite.com/ Connect with Autumn on LinkedIn: linkedin.com/in/autumn-ryan   Follow on Facebook: https://www.facebook.com/people/SoriteWorks/61579015162157/   The key moments in this episode are: 00:00:00 - Launching a Cleaning Career with a Degree in Advertising 00:02:30 - Diverse Cleaning Industry Experience and the Call for Change 00:06:00 - Innovation in Cleaning Chemicals and Development of SoRite 00:11:30 - Pillars of SoRite: Innovation, Education, Truth, and Trust 00:13:30 - The Importance of Proper Chemical Use and Adhering to Dwell Times 00:14:36 - Understanding Cleaning vs. Sanitizing vs. Disinfecting 00:17:26 - Introducing SoRite’s Fast-Acting Disinfectant Wipes 00:20:06 - The Role of ATP Testing and Worker Safety in Cleaning 00:23:25 - Evolution and Challenges in the Cleaning Industry 00:26:06 - Practical Cleaning Challenges: Rinsing and Effective Use of Disinfectant Wipes 00:28:56 - Overcoming Challenges and Family Support in the Cleaning Industry 00:30:56 - Passion for Cleaning and Problem Solving Drives Innovation 00:32:10 - Personal Background and Authentic Connections 00:33:01 - Solo Adventures and Spiritual Growth for Balance 00:34:42 - Commitment to Sustainable Innovation and Future Generations   OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning

Ever caught yourself believing that “no-maintenance” floors actually exist, or that all microfiber pads are pretty much the same? Or maybe you’ve heard that adding more floor finish is always the safest bet for busy commercial spaces? We bust these myths wide open with what really works for keeping your floors clean, safe, and looking sharp—stick around, you’ll want to hear the truth behind the hype! Jim Toth Jr. has spent over four decades in the commercial cleaning and floor care industry, with roles ranging from janitorial distribution company owner to consultant for leading flooring manufacturers. His experience covers a wide range of responsibilities, including floor maintenance, product distribution, and developing effective cleaning protocols. Jim currently serves on the team at Mannington Commercial, where he contributes his expertise to improving floor care strategies and bridging the gap between manufacturers and facility maintenance teams. His background gives him a comprehensive understanding of both the technical and practical aspects of commercial floor care, making him a knowledgeable resource for facility managers and cleaning professionals. You can reach Jim at: [email protected]   The key moments in this episode are: 00:00:00 - The Shift from VCT to Luxury Vinyl Tile in Commercial Flooring 00:02:00 - Jim Toth Jr.’s Journey in Janitorial and Floor Care Industry 00:06:00 - Mannington’s Family-Owned Legacy and Flooring Product Evolution 00:10:00 - Understanding Luxury Vinyl and Synthetic Floor Types 00:13:00 - Factory-Applied Wear Layers vs. Traditional Floor Finishes 00:15:22 - Understanding Wear Layers and Product Durability in Flooring 00:17:03 - The Role of Protective Layers and Print Films in Vinyl Flooring Quality 00:20:07 - Maintenance Best Practices and Impact of Environmental Factors on Flooring 00:23:12 - Recommended Use of Felt Glides to Prevent Floor Damage 00:28:44 - Appropriate Cleaning Tools and Techniques for Luxury Vinyl Flooring 00:29:27 - Challenges of Traditional Floor Pads and Soil Entrapment 00:30:54 - Cost-Benefit Analysis of LVT vs VCT Flooring Maintenance 00:34:29 - Universal Maintenance Instructions for Multi-Floor Facilities 00:36:12 - Advantages of Microfiber Pads for Floor Maintenance 00:41:59 - Microfiber Pad Features and Practical Usage Tips 00:44:00 - Benefits and Performance of Microfiber Pads in Floor Maintenance 00:46:30 - Challenges and Considerations of Using Brushes on Flooring 00:50:00 - Risks of Abrasive Resin-Coated Pads on Floor Coatings 00:52:30 - Real-World Flooring Mistakes and Proper Maintenance Techniques 00:54:30 - Importance of Education in Luxury Vinyl Floor Care

If you’re dreaming about turning your cleaning hustle into a powerhouse, building trust with clients, gaining the right certifications, and empowering your community along the way, Juan is breaking down exactly how you can make it happen (without getting stuck in the “mom and pop” loop). Let’s get into how you can pull this off, too! Juan Jaramillo is the owner and co-founder of Bright Corners Building Cleaning Solutions, headquartered in Ocala, Florida. He immigrated from Medellin, Colombia, to the United States in 1993 and has been a resident of Florida since then. In 2011, Juan launched his cleaning company, initially focusing on residential services before successfully transitioning to commercial accounts. Under his leadership, Bright Corners has expanded its operations to multiple states across the Southeast. Juan’s company is primarily staffed by Latino workers, reflecting his commitment to empowering the Latino community within the industry. His experience includes building business systems from the ground up, securing industry certifications, and managing the challenges of scaling a commercial cleaning operation. Juan is recognized for his hands-on management style and practical knowledge gained through years of industry experience. The key moments in this episode are: 00:00:00 - Launching a Family-Founded Cleaning Business 00:04:00 - Overcoming Early Challenges in Commercial Cleaning 00:06:00 - Expanding Beyond Local Roots to Multi-State Success 00:11:00 - Transitioning from Residential to Commercial Cleaning for Stability 00:14:30 - Embracing Authenticity and Diversity in the Cleaning Industry 00:15:29 - Building Trust and Brand Identity Through Authentic Connections 00:18:11 - Differentiating a Cleaning Business with Certifications and Safety 00:20:04 - Managing a Growing Multistate Cleaning Operation 00:22:51 - Finding and Serving a Profitable Niche in Medical Cleaning 00:27:06 - Overcoming Early Language Barriers and Empowering Latino Entrepreneurs 00:30:40 - Building Connections and Expanding Horizons in Business 00:31:28 - Personal Background and Roots: Juan Jaramillo’s Colombian Heritage 00:32:02 - Prioritizing Personal Growth and Family Time in 2026 00:33:50 - Embracing Family and Cultural Connections Through Travel 00:34:40 - Community Support and Invitation for Engagement   OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning

Discover why IICRC certification is a game-changer for restoration contractors looking to boost credibility and win more jobs. Unlock the key benefits of taking a water restoration technician class that can sharpen your skills and improve job efficiency. Explore how an applied microbial remediation technician course can deepen your understanding of tackling tough mold issues safely and effectively. Learn the critical connections between mold remediation and category three water damage that every contractor should know to protect clients and themselves. Experience the power of hands-on training in mold and water restoration to build confidence and master real-world restoration challenges. Register Now for Early Bird specials by following this link: https://collections.humanitix.com/iicrc-certification-continuing-education-credit-classes-hands-on My special guest is Rachel Adams. Rachel Adams truly lives and breathes restoration, bringing years of hands-on expertise to both disaster zones and the training room. She’s worked everywhere from freezing midwestern winters to the heat and humidity of post-hurricane environments, so she knows what it’s like to face unpredictable challenges on the job. As an IICRC-approved instructor, Rachel is dedicated to helping contractors master the latest standards and practical skills needed for effective water and mold remediation. Her teaching style is down-to-earth and focused on making complicated concepts easy to understand, whether it’s setting up containment barriers or interpreting psychrometric data. Rachel’s commitment to clear, thorough training means she’s not just about passing tests—she’s all about helping people build confidence and competence, so they’re ready to take on tough restoration projects with the right tools and know-how.   The key moments in this episode are: 00:00:00 - Introduction to IICRC and Guest Rachel Adams 00:01:23 - Understanding IICRC and Its Industry Importance 00:03:21 - Overview of Water Restoration Technician (WRT) Course 00:08:19 - Applied Microbial Remediation Technician (AMRT) Course Explained 00:10:12 - Certification Process, Prerequisites, and Exam Costs 00:14:05 - Mold Certification Options and Industry Course Comparisons 00:15:14 - Understanding Mold Remediation vs. Mold Cleaning 00:16:22 - Importance of Airflow and Negative Pressure in Mold Remediation 00:18:51 - Upcoming Mold and Water Restoration Training Dates and Locations 00:20:36 - Hands-On Training Experience and Practical Advice for Attendees  

Have you heard that you need tons of expensive equipment to get started? Or maybe only big companies can get IICRC-certified. How about this one? Professional carpet cleaning is basically just fancy vacuuming. If you think these are true, what you find out might just flip your plans upside down. When you want to register for Shawn's class, follow this link: https://collections.humanitix.com/iicrc-certification-continuing-education-credit-classes-hands-on   My special guest is Shawn Bisaillon. Shawn Bisaillon is a true veteran in the world of carpet cleaning, blending family tradition with years of hands-on expertise. With more than 30 years in the business and 25 years spent teaching, Shawn has seen every carpet challenge imaginable and knows how to tackle them all. He’s passionate about sharing his knowledge, breaking down complex concepts into relatable, easy-to-understand lessons that stick. Whether it’s IICRC certification classes or hands-on demos, Shawn’s approach is all about making learning approachable—mixing real-world stories, a bit of humor, and practical tips. From high-traffic commercial spaces to tricky residential jobs, Shawn’s background covers it all, and his genuine enthusiasm for helping others shows every time he steps into a classroom or studio. If you want insight from someone who’s lived and breathed carpet care, Shawn is the guy to watch. The key moments in this episode are: 00:00:00 - Introduction and Fun Approach to Carpet Cleaning Training 00:01:00 - Overview of IICRC Carpet Cleaning Certification Classes 00:02:40 - Importance and Role of IICRC Standards in Carpet Cleaning 00:04:30 - Who Should Attend the Carpet Cleaning Certification and Why It Matters 00:08:30 - Equipment, Product Knowledge, and Continuing Education Opportunities 00:13:40 - Challenges of Restoring Heavily Soiled Carpets and Pet Stain Removal 00:14:26 - Importance of Daily Carpet Care and Customer Education 00:16:25 - Strategies for Effective Carpet Maintenance and Restoration Techniques 00:17:49 - Qualifying Customers and Understanding Cleaning Science 00:18:42 - Training Opportunities and Industry Support for Carpet Cleaning Professionals

FCT & SMT registration page: https://gemsupply.net/iicrc-certifica... If you’re feeling totally frustrated because after all the hours you’ve spent scrubbing, stripping, and buffing floors or countertops, you’re still running into mystery stains, peeling, or damage you just can’t fix—then you are not alone! Maybe you’ve even tried different waxes, mops, or restoration products, but the results just aren’t matching what you see on YouTube or in the manuals. Or perhaps you’re following “standard” procedures but still end up getting blamed when grout crumbles or a quartz top gets ruined. If you’re sick of guessing, tired of the stress, and worried you’ll lose jobs or even get sued over floor care mistakes, then you are definitely not the only one going through this! My special guest is Robert Falzone. Robert Falzone brings decades of hands-on experience in floor care, stone maintenance, and restoration, making him a go-to expert for technicians looking to level up their skills. With a career that started in his teens and took him from the busy streets of New York City to the unique challenges of Las Vegas, Robert has pretty much seen it all—whether it’s high-end artistic flooring in luxury homes or the everyday bustle of commercial spaces. He’s passionate about sharing practical tips and real-world solutions, especially when it comes to identifying flooring types, choosing the right products, and following the industry standards that keep technicians out of trouble. Robert’s teaching style is all about getting hands-on and making sure you can actually do the work, not just read about it. If you’re into learning from someone who’s been in the trenches, Robert’s the guy you want to hear from. The key moments in this episode are: 00:00:13 - The Versatility Required in Floor Care and Janitorial Work 00:01:05 - Floor Care Technician (FCT) Certification Overview 00:02:15 - Importance of IICRC Standards in Cleaning Certifications 00:05:12 - Detailed Floor Care Techniques and Best Practices 00:11:06 - Stone Masonry and Tile (SMT) Certification vs. Floor Care Technician 00:14:09 - Pre-Inspection and Challenges in House Flipping Floors 00:16:27 - Understanding Countertops: Quartz vs. Natural Stone 00:18:53 - Identifying Hard Surfaces and Restoration Techniques 00:19:50 - Differences Between SMT and FCT Training Classes 00:21:24 - Mentorship and Industry Training Opportunities at Gym Supply   OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning

If you’re tired of chasing results that never show up, maybe it’s time to rethink what “effective” commercial floor care really looks like. In this episode, you will be able to: Discover proven commercial cleaning techniques that boost floor cleanliness and save you time. Learn why entryway mats play a crucial role in protecting your floors from dirt and damage. Master simple maintenance tips that keep luxury vinyl flooring looking fresh and lasting longer. Explore how transitioning from VCT to LVT in schools can improve durability and reduce upkeep costs. Discover the benefits of using oscillating machines for faster, more effective floor cleaning. My special guest is Sean DeVore. With decades of experience in the commercial flooring world, Sean DeVore brings a practical, real-world perspective to every conversation about floor care. As a commercial mill representative for Mannington Commercial, Sean’s career has taken him through bustling cities like Chicago and down to the Southeast, working alongside contractors, facility managers, and manufacturers. He’s not just familiar with the latest trends in flooring—he’s been right in the thick of industry changes, from the rise of luxury vinyl tile to the steady shift away from traditional VCT. Sean is known for breaking down technical details into everyday language, making it easier for anyone to understand the “why” behind proper maintenance and product choices. Whether it’s keeping high-traffic school hallways clean or understanding what makes a floor last, Sean’s got the kind of experience that turns challenges into straightforward solutions. Learn more by contacting Sean directly: [email protected] MANNINGTON COMMERCIAL: https://www.manningtoncommercial.com/   The key moments in this episode are: 00:00:00 - Essential Floor Maintenance Steps for Commercial Cleaning 00:05:00 - The Decline of VCT and Rise of LVT/LVP Flooring 00:08:50 - Growing Trends and Variations in Synthetic Flooring Options 00:10:40 - Advanced Manufacturing and Durable Wear Layers in LVT Flooring 00:14:30 - Educating Maintenance Staff on New Flooring Care Practices 00:15:45 - Optimizing School Custodial Efficiency with Better Tools 00:19:21 - Clarifying Floor Maintenance: Pads vs. Brushes for LVT Flooring 00:22:14 - Selecting Efficient Floor Cleaning Machines for Modern School Facilities 00:24:40 - Best Practices for Pad Usage and Maintenance in Floor Cleaning 00:25:55 - Rubber Flooring Care: Break-In Procedures and Proper Chemical Use 00:28:58 - Challenges and Misconceptions in LVT Floor Finishes and Maintenance 00:30:30 - Real-World Floor Cleaning Troubleshooting and Effective Solutions 00:32:43 - Importance of Walk-Off Mats and Sand Control in Floor Longevity 00:37:19 - The Role of Management and Training in Effective Floor Maintenance 00:40:33 - Industry Trends and Product Innovations in Flooring for 2026 00:42:21 - Challenges and Growth in Epoxy Floor Installations 00:43:23 - Polished Concrete Versus Traditional Flooring Options 00:43:47 - Personal Projects and Approaching Retirement Reflections 00:44:55 - Importance of Manufacturer Support for Flooring Care 00:45:37 - Closing Remarks and Encouragement for a Positive Flooring Journey OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning  

What if the biggest thing holding your company back isn’t your strategy, your tech stack, or even your people—but a simple four-sentence exercise that almost every leadership team gets wrong? We uncovered a pattern that could change how you think about growth, culture, and AI—and it’s probably not what you expect. Want to know the one leadership blind spot that could be costing you results (and why it’s the first thing we fix before implementing anything new)? Stick around, because this might flip your approach to performance on its head. In this episode, you will be able to: Discover how building a performance-driven company culture can unlock untapped potential and accelerate your team's success. Explore ways to implement AI in organizational operations that transform efficiency without overwhelming your workforce. Master strategies for successful mergers and acquisitions that ensure smooth transitions and maximize value. Uncover proven tactics for expanding into new markets that drive sustainable business growth and competitive advantage. Enhance internal communication to boost team alignment and create a more connected, productive workplace. My special guest is Mickey Andersen. Mickey Andersen brings a refreshing, real-world approach to company growth and culture. With a rich background working with businesses ranging from $20 million to $300 million, Mickey has tackled everything from marketing to mergers and acquisitions, and even transforming internal teams. After spending years in the trenches of a major consulting and BPO firm, Mickey has seen firsthand how success isn’t just about strategy or numbers—it’s about getting people truly aligned and communicating clearly. Mickey’s knack for pinpointing where companies get stuck, especially when it comes to leadership and internal communication, makes him a go-to for organizations aiming to turn culture into a competitive advantage. Whether working with cleaning organizations or tech-driven teams, Mickey’s down-to-earth style and experience in building performance-driven systems help leaders cut through the noise and get everyone rowing in the same direction. Get more information from Mickey via her website: https://loyaltyops.com/ Connect with Mickey via email: [email protected] The key moments in this episode are: 00:00:00 - Introduction to Organizational Growth and People Challenges 00:02:24 - Mickey Andersen’s Career Journey and Consulting Experience 00:04:50 - Evolving From Marketing to Organizational Performance Systems 00:07:30 - Leadership Alignment as the Foundation of Company Culture 00:12:00 - Operationalizing Core Values with Clear Communication and Behaviors 00:14:09 - Aligning Leadership Behaviors for Effective Internal Communication 00:15:27 - Defining Core Values and Behaviors to Drive Teamwork 00:18:24 - Mission Command and Empowering Decision-Making in Organizations 00:23:21 - The Critical Role of People Alignment Before AI Integration 00:26:30 - The User-Dependent Nature of AI and Its Impact on Culture 00:28:10 - Embracing AI to Enhance Workplace Efficiency 00:30:10 - Building a Performance-Driven Company Culture 00:32:12 - Leveraging Resources and Tools for AI Readiness 00:34:14 - Personal Stories and Work-Life Balance Insights 00:36:37 - Future Growth and Strategic Partnerships

Do you wish your phone would ring off the hook with local customers who actually want your cleaning services? Imagine being the go-to business everyone in your neighborhood trusts for sparkling homes and raving five-star reviews. I’ve got a super simple DIY path that can get you on Google’s radar, boost your reputation, and fill your calendar—all without blowing hours or cash on a marketing “guru.” Stick around, because I’m about to break down exactly how you can make your cleaning business the obvious choice for folks nearby, and why a little niche focus might just be your secret sauce. In this episode, you will be able to: Discover how setting up a Google Business Profile can instantly boost your cleaning service’s local visibility and attract more customers. Uncover the secret to getting glowing Google reviews that turn curious locals into loyal clients for your cleaning business. Learn why Local Services Ads might be the game-changer your cleaning company needs to dominate your local market. Explore marketing strategies tailored specifically for home service businesses that drive steady leads and keep your schedule full. Understand the power of niche targeting in cleaning business marketing to stand out from the crowd and attract the right customers. Gabe Bustos is one of the Founders of Hector Home Services Marketing, a no-BS lead generation agency built to help home service businesses book more jobs, take control of their marketing, and grow with confidence.  Before starting Hector, Gabe had run three businesses of his own and watched them all fail for one common reason: poor marketing. You can have great services, but if you can’t reliably generate sales, it’s over. That lesson lit a fire, and he became obsessed with mastering digital marketing strategies that deliver consistent ROI. Today, Gabe and the Hector team help home service contractors grow through local SEO and digital advertising, bringing in the highest-quality leads at the lowest possible cost — so they can get back to doing what they do best: providing amazing service and keeping local communities safe and happy. Visit Hector Home Services Marketing here. Email for Gabe: [email protected]   The key moments in this episode are: 00:00:00 - Efficient Local Service Ads Setup for Cleaning Businesses 00:03:13 - Introduction to Home Service Marketing with Gabe Bustos 00:05:41 - Optimizing Your Google Business Profile for Local Cleaning Services 00:09:20 - The Critical Role of Google Reviews in Attracting Local Cleaning Clients 00:11:38 - Utilizing QR Codes and In-Person Requests to Boost Review Collection 00:12:48 - Effective Strategies to Request Customer Reviews 00:14:45 - Leveraging Google Local Service Ads for Lead Generation 00:15:35 - Optimizing Google Business Profiles for Local Visibility 00:18:26 - Time Investment and Cost to Build a Google Marketing Foundation 00:20:23 - When to Hire Marketing Experts and Budget Considerations 00:24:19 - Preparing Infrastructure for Effective Cleaning Business Marketing 00:25:30 - Importance of Prompt Lead Response in Local Cleaning Services 00:27:34 - Prioritizing Google for Local Cleaning Business Marketing 00:31:35 - Targeting Ideal Cleaning Customers and Crafting Effective Ads 00:36:36 - Merging Commercial and Residential Cleaning Markets Through Strategic Marketing 00:37:50 - The Importance of Niche Focus in Cleaning Businesses 00:40:07 - Challenges and Standards in Short-Term Rental Cleaning 00:41:52 - Cultural Perspectives on Retirement and Asset Management in Argentina 00:45:36 - Personal Travel Experiences and Language Barriers 00:48:58 - Upcoming Life Changes and Future Plans 00:50:32 - Pre-Order Details for "Janitor Katt" Ebook Launch 00:50:57 - Accessing Podcast Resources and Show Notes 00:51:11 - Planning Future Podcast Episodes with Gabe Bustos 00:51:48 - New Year Marketing Energy and Audience Engagement 00:52:04 - Closing Remarks and Audience Appreciation   OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning    

Did you ever think a cleaning business could teach you more about surviving unexpected situations than a martial arts dojo? From dodging run-ins with police to figuring out how AI and robots might be your next team members, this episode is packed with the kind of stories that make you rethink what it means to launch—and grow—a commercial cleaning company. But the biggest surprise? It’s not about shiny tech or overnight success. It’s about the one thing nearly everyone overlooks, and it just might be the key to making your business bulletproof. Curious what it is? Stick around… In this episode, you will be able to: Discover how starting a commercial cleaning business can open doors to steady income and long-term success with the right approach. Uncover the surprising benefits of robotic cleaning technology that can boost efficiency and reduce labor costs like never before. Learn proven growth strategies that can take your cleaning company from a small startup to a thriving enterprise. Understand why investing in thorough training can transform your cleaning team’s performance and client satisfaction. Explore how adapting to AI in janitorial services can future-proof your business and keep you ahead of the competition. My special guest is Ricardo Buffara. Ricardo Buffara brings nearly two decades of hands-on experience in the commercial cleaning industry, starting his journey after moving from Brazil to San Diego in 2009. Originally planning just a short stay to learn English, Ricardo quickly found his entrepreneurial spirit kicking in and launched his own cleaning company, navigating everything from learning the language to understanding local business culture. With a background in running businesses since the age of 18, he’s built a thriving operation focused on commercial clients, grown organically through word of mouth and strong company culture. Ricardo’s team is known for its reliability and trust, and he’s passionate about training, efficiency, and adapting to new technology—always looking for better ways to serve clients and support his staff. His story highlights the value of resilience, adaptability, and genuine connection in building a successful cleaning business. Visit SD Janitor here: https://www.sdjanitor.com/ Connect with Ricardo via email:  [email protected]   The key moments in this episode are: 00:00:00 - Introduction and Background of Ricardo Buffara 00:05:00 - Starting and Growing a Commercial Cleaning Business in the U.S. 00:08:00 - Building a Workforce and Company Culture with Mexican Employees 00:11:00 - Unexpected Challenges and Importance of Safety Training in Commercial Cleaning 00:14:30 - Emphasizing Health and Safety in the Cleaning Industry 00:16:33 - The Impact of AI on Local Business Operations and Customer Interactions 00:19:00 - Practical AI Examples and Challenges in Business Problem Solving 00:22:01 - Leveraging AI for Competitive Intelligence and Industry Insights 00:24:24 - Business Growth and Client Niching Strategies in the Cleaning Industry 00:27:55 - Future of Robotics and Automation in Commercial Cleaning 00:32:52 - Advancements in Cleaning Technology and Robotics Adoption 00:34:18 - Business Growth and Scaling Cleaning Operations in 2026 00:36:09 - Ambitious Growth Targets and Operational Expansion 00:37:06 - Personal Goals and Life Balance Beyond Cleaning 00:41:18 - Closing Thoughts: The Journey Ahead for Ricardo Buffara    

What if the biggest threat to your cleaning business wasn’t a missed spot or a broken machine—but something hidden right under your nose every day? In this episode, Claudia and Dave spill the real behind-the-scenes challenges that even seasoned pros rarely talk about. From the unexpected chaos of a roof leak to why “clean” doesn’t always smell the way you think, and the surprising legal risks lurking in your janitor’s closet, you’ll hear truths that might just change the way you run your operation. But here’s the kicker: there’s one simple, overlooked strategy that could save you more than just money. Wondering what it is? Stick around and get ready to rethink everything you thought you knew about the cleaning game…   Email for Claudia: [email protected] Contact Claudia on LinkedIn here: https://www.linkedin.com/in/claudia-cardona-apex/   The key moments in this episode are: 00:00:00 - Handling Roof Leaks and Water Remediation in Commercial Cleaning 00:04:00 - Challenges and Solutions for Large-Scale Water Damage Cleanup 00:07:00 - Importance of Certified Water Restoration Training and Partnerships 00:09:00 - Empowering Minority and Women-Owned Businesses in Cleaning Industry 00:12:00 - Running a Cleaning Business Beyond Cleaning Tasks 00:15:14 - Evaluating Equipment Value: Cost vs. Longevity in Cleaning Machines 00:17:44 - Transitioning to Lithium Batteries for Cleaning Equipment Efficiency 00:19:19 - Industry Resistance to Change and Embracing Modern Cleaning Tools 00:24:22 - Prioritizing Worker Safety and Consistency in Cleaning Operations 00:27:57 - Chemical Safety Protocols and Worker Rights in Janitorial Services 00:29:19 - Employee Discipline and Liability in Cleaning Services 00:31:24 - Clean Room Protocols and Liability Clarifications 00:34:03 - Seasonal Cleaning Challenges and School Sanitation 00:38:46 - Proper Cleaning Techniques and Avoiding Cross-Contamination 00:41:47 - Entrepreneurial Responsibilities and Training in the Cleaning Industry 00:43:48 - Planning Winter Travel and Family Visits 00:44:33 - Recent Trip Highlights: Quick Visit to Colombia 00:45:39 - Financial Realities of Living Abroad 00:46:08 - Closing Thoughts and Listener Engagement 00:47:34 - Podcast Wrap-Up and Motivational Reminder     OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning Apex Building Services

Ever heard these myths about getting leads for your home cleaning business? Myth #1: You need to be everywhere on social media to get found. Myth #2: Only big cleaning companies can compete on Google. Myth #3: Google reviews don’t really matter unless you have hundreds. I’m about to spill the truth behind these beliefs—and trust me, it’s not what you think. Stick around, because I’ll break down what really works (and what’s just hype)!   Gabe Bustos is one of the Founders of Hector Home Services Marketing, a no-BS lead generation agency built to help home service businesses book more jobs, take control of their marketing, and grow with confidence.  Before starting Hector, Gabe had run three businesses of his own and watched them all fail for one common reason: poor marketing. You can have great services, but if you can’t reliably generate sales, it’s over. That lesson lit a fire, and he became obsessed with mastering digital marketing strategies that deliver consistent ROI. Today, Gabe and the Hector team help home service contractors grow through local SEO and digital advertising, bringing in the highest-quality leads at the lowest possible cost — so they can get back to doing what they do best: providing amazing service and keeping local communities safe and happy. Visit Hector Home Services Marketing here. Email for Gabe: [email protected]   The key moments in this episode are: 00:00:00 - Introduction to Beyond Clean with Ace and Guest Gabe Bustos 00:02:40 - Gabe Bustos Explains Marketing Challenges for Home Cleaning Businesses 00:07:00 - The Importance of Google Business Profile for Local Cleaning Companies 00:10:15 - Prioritizing Google Over Social Media for Cleaning Business Marketing 00:11:45 - How to Optimize Your Google Business Profile for Maximum Visibility 00:12:52 - Understanding Keywords and Key Phrases for Local SEO 00:15:22 - Prioritizing Location Over General Educational Content 00:18:00 - Leveraging AI Tools Like ChatGPT for SEO Optimization 00:22:11 - Building a Strong Foundation with a Complete Google Business Profile 00:23:31 - The Critical Role of Business Location in Local SEO Success 00:26:09 - The Critical Role of Google Reviews in Local Business Visibility 00:28:18 - Best Practices for Responding to Positive and Negative Reviews 00:33:20 - Effective Strategies to Collect Google Reviews On the Spot 00:36:10 - Establishing a Strong Google Business Profile Before Paid Marketing 00:38:15 - Overcoming the Fear of Asking for Reviews Through Customer Engagement 00:38:57 - Effective Strategies for Encouraging Customer Reviews 00:41:30 - The Critical Role of Reviews and Team Incentives 00:42:11 - Leveraging Local Services Ads for Risk-Free Lead Generation 00:44:11 - Essential Online Foundations: Profiles, Reviews, and Ads Before Expanding 00:45:16 - When to Scale Marketing Efforts and Seek Expert Help 00:51:40 - Gabe Bustos Announces Upcoming Wedding and Family Plans 00:52:19 - Continuing the Conversation on Marketing Investment Strategies 00:52:56 - Integrating Home Cleaning Services with Expert Marketing Advice 00:53:38 - Planning Future Podcast Episodes and Expanding Topics 00:54:20 - Closing Thoughts on Personal Growth and Positive Journeys   OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning        

Myth #1: You need to be a tech whiz to start a cleaning podcast. Myth #2: Floor care in nursing homes is all about using the fanciest products. Myth #3: Switching jobs in the cleaning biz is a sign you’re failing. Trust me, the real story is way more interesting—stick around and I’ll share what actually works (and it’s not what you think).   Jerry Bauer has over eight years of professional experience working with Chem Station of Boston, where he specializes in providing chemical solutions for the food processing and brewing industries across New England. Originally from the Midwest, Jerry previously focused on the hospitality sector before transitioning into his current role. His background includes extensive work with nursing homes, where he gained firsthand knowledge of effective floor care techniques and the challenges of facility maintenance. J His career reflects a practical understanding of both the technical and interpersonal aspects of the cleaning industry, making him a credible source on topics ranging from chemical applications to career growth within the sector.   Email Jerry here: [email protected] Connect with Jerry on LinkedIn: https://www.linkedin.com/in/jerry-bauer-596b627/ Want to listen to his podcast, "Cleaning Processes" https://www.podpage.com/cleaning-processes-with-jerry/   You can hear Jerry on his first podcast with us here back in August of 2021. https://beyondcleanwithace.podbean.com/e/bcwa-s5e22-jerry-bauer-on-the-value-of-value/ The key moments in this episode are: 00:00:00 - Introduction and Podcasting Journey with Jerry Bauer 00:08:33 - Early Career Insights and Industry Evolution 00:11:48 - The Value of Hands-On Training in Floor Care Education 00:12:25 - Memorable Floor Care Demo Challenges 00:14:19 - Building Trust and Honest Communication in Client Relationships 00:15:07 - Early Janitorial Sales Techniques and the Influence of Link Cruise Camp 00:18:44 - Modern Janitorial Industry Success and the Value of Experience 00:19:23 - Evolution of Sales Training from Traditional to Digital 00:20:55 - Writing “Beyond Clean”: Memoirs of a Janitorial Career 00:25:14 - Life Lessons from Working in Manhattan and Embracing Change 00:29:21 - Discovering Iconic Vermont Photography Spots and the Value of Pausing 00:31:18 - Unique Access and Experiences in the Cleaning Industry 00:33:21 - The Cleaning Industry’s Vital Role and Growth Potential 00:35:33 - Podcasting Journey and Community Impact in Cleaning 00:40:45 - Upcoming Book and Sharing Personal Industry Stories 00:44:05 - Unexpected Challenges and Lessons in Customer Service 00:45:35 - Embracing Humor and Storytelling in the Cleaning Industry 00:46:21 - Balancing Personal and Professional Goals 00:46:56 - Prioritizing Health and Wellness as We Age 00:48:22 - Inspiring Positive and Proactive Journeys     OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning  

If you're feeling frustrated that despite offering competitive pay and running endless hiring ads, your best cleaners keep leaving and clients are slow to trust your team, then you are not alone! If you've put in long hours training new hires, only to watch them walk out the door before they ever become part of the “family,” then you are not alone! Charlie Ramshaw is the owner of RamClean, a business he launched from his parents’ basement back in 2013. With a knack for turning challenging moments into opportunities, Charlie grew his company from just four employees to a team of 375 spread across five states, pushing close to $15 million in revenue. He has weathered significant industry changes, including the rollercoaster of the COVID era, by staying adaptable and maintaining a strong focus on people. Charlie’s experience scaling a cleaning company gives him firsthand insight into building and leading a workforce that sticks around—he knows the value of treating employees well. He understands the day-to-day realities cleaning business owners face. His journey demonstrates that hard work, empathy, and a willingness to take calculated risks can truly pay off in this industry. Visit RamClean here Connect with Charlie Ramshaw on LinkedIn Connect with Rob Thomas on LinkedIn Read the CleanLink Article on Restrooms The key moments in this episode are: 00:00:00 - Charlie Ramshaw’s Entrepreneurial Journey from Basement Startup to Cleaning Industry Growth 00:04:34 - Navigating Growth and Challenges During the COVID-19 Pandemic 00:06:42 - Rob Thomas’s Role in Driving Marketing and Lead Generation at Ram Clean 00:09:26 - Overcoming Scaling Challenges and Leadership Lessons in Cleaning Services 00:11:06 - Integrating Marketing, Sales, and Operations for Sustainable Business Success 00:13:33 - Building Long-Term Cleaning Service Partnerships with Customer-Centric Solutions 00:14:22 - The Impact of Clean Restrooms on Customer Satisfaction and Loyalty 00:17:10 - The Value of W2 Employees Over Subcontractors in Cleaning Services 00:21:13 - Authentic Marketing Through Real Photos and Transparent Brand Storytelling 00:25:07 - Strategic Growth and Technology Integration in Multi-State Cleaning Operations 00:27:56 - Leveraging Real-Time Data and Scaling Janitorial Services 00:28:44 - Managing Operations and Human Challenges in Multi-State Cleaning Businesses 00:30:19 - Tackling High Employee Turnover in the Cleaning Industry 00:33:13 - The Impact of Certification and Training on Hiring Quality Cleaners 00:38:04 - Elevating the Janitorial Trade Through Competitive Pay and Industry Partnerships 00:40:32 - Managing Customer Expectations and Business Growth in Facility Services 00:42:40 - Simplifying Business Operations through Specialization and Leadership 00:47:35 - Navigating Post-Covid Industry Changes and Adapting to Market Challenges 00:48:49 - Proven Strategies for Long-Term Lead Generation and Customer Retention 00:52:20 - Personal Goals and Balancing Business Growth with Life Aspirations 00:54:13 - Personal Plans and Milestones with Charlie Ramshaw, Rob Thomas, and Dave Thompson 00:54:27 - Podcast Follow-Up and Visual Updates from Guests 00:54:34 - Reflecting on Ram Clean’s Journey and Success Stories 00:55:07 - Future Aspirations and Unique Personal Goals of Guests 00:55:20 - Encouraging Positive, Healthy Journeys and Audience Engagement   OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning