Advertise on podcast: The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams

Send me a text (I will personally respond) Ever feel like your cybersecurity marketing just isn’t landing with CISOs? Wondering why, despite tons of spending, cybercrime is still on the rise? Or maybe you’re looking for real ways to build trust and stand out in a crowded, AI-fueled marketplace? This episode dives straight into those questions, with honest takes and actionable ideas you can start using today. In this conversation we discuss: 👉 How fast-changing tech, and especially AI, is making go-to-market harder and more complex 👉 Why the cybersecurity industry keeps repeating old mistakes and what actually needs to change 👉 Tips for standing out, building trust, and having real conversations with skeptical buyers About our guest Karl Van den Bergh is the CMO at Illumio, with previous CMO gigs at Gigamon and DataStax. He’s got a super varied background (not your standard career marketer) and brings a fresh, global perspective to tackling tough industry challenges. And he is also the 2024 Cybersecurity Marketer of the Year! Summary You’ll hear why Karl Van den Bergh believes “cyber is broken,” what back-to-basics marketing really looks like, and how authenticity can cut through the noise and spark real sales conversations. Give this episode a listen—you’ll walk away with new ideas you can use right away! Links & Resources: Karl Van den Bergh on LinkedInIllumio websiteBook a 30-minute chat with Andrew MonaghanFast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond) Are you struggling to sell the “unsellable” in cybersecurity? Wondering how to create or lead a brand-new product category? Curious about how to maintain a winning sales culture and scale your team when you’re growing fast? This episode offers actionable insights for sales and marketing leaders looking to accelerate growth and navigate the changing cybersecurity landscape. In this conversation we discuss: 👉 Building market category leadership: how Island tackled the challenge of selling a paid enterprise browser against established free products 👉 Evolving sales hiring strategies to fit different growth phases, including missionary selling and scaling to larger deals 👉 Establishing strong company culture and early investments to drive sustained success even during rapid expansion About our guest: Eric Appel is the Chief Revenue Officer (CRO) at Island, the enterprise browser company. With 25 years of cybersecurity sales and leadership experience, Eric has overseen Island’s growth from stealth mode to 900+ customers in just a few years. He previously held leadership roles at companies like Yahoo and McAfee. Summary: Tune in as Eric Appel shares lessons in creating category-defining success, hiring for high-growth sales teams, and ensuring an unbeatable company culture. This episode is packed with real-world examples and strategies to inspire your next go-to-market move. Don’t miss this milestone conversation—listen now! Connect with Eric Appel on LinkedIn, explore Island at island.io, and book a 30-minute meeting with Andrew Monaghan. Fast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond) Are you struggling to navigate strategic partnerships with hyperscalers like AWS? Wondering when and how to build your company's platform story to stand out in a crowded cyber market? Curious about the real value of industry relationships and communities for sales growth? This episode tackles these challenges head-on, drawing insights from a leader who's been at the heart of cybersecurity’s evolving ecosystem. In this conversation we discuss: 👉 Lessons on building and resourcing valuable hyperscaler relationships—forging two-way partnerships with AWS and more 👉 Balancing feature innovation versus platform strategy, and when to make each move as a go-to-market leader 👉 How to prioritize industry partnerships, tech alliances, and communities for short- and long-term sales success About our guest Anna Sarnek recently joined Terra Security after leading cybersecurity startup business development at AWS. Her expertise spans building partnerships with strategic investors, founders, and hyperscalers, giving her a panoramic view of what drives repeatable growth in the sector. Summary Dive into Anna’s firsthand insights as she unpacks partnership roadmaps, product positioning strategies, and the power of authentic tech alliances to accelerate cybersecurity sales. If you’re a marketing or sales leader aiming to grow pipeline, close deals, and future-proof your go-to-market strategy, don’t miss this episode—tune in now! Links and Resources Connect with Anna Sarnek on LinkedInVisit Terra SecurityBook a 30-minute meeting with the hostFast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond) Are you struggling to make your cybersecurity startup's message stand out in a crowded market? Ever wondered how to get analysts like Gartner to notice your company before hitting $20M ARR? Do you face challenges aligning sales and marketing to target multiple buyer personas effectively? This episode dives deep into these critical issues, offering strategies and actionable insights tailored for cybersecurity sales and marketing leaders. In this conversation we discuss: 👉 Creating a new cybersecurity category by building real relationships with analysts 👉 Aligning marketing and sales teams for consistent messaging and go-to-market success 👉 Navigating and engaging with multiple buyer personas within large organizations About our guest: Dan Lowden is the Chief Marketing Officer at BLACKBIRD.AI, a pioneer in narrative intelligence and protection against narrative attacks, disinformation, and deepfakes. With a track record of 12 startups, Dan brings vast experience in launching, marketing, and growing innovative cybersecurity companies by defining new market segments and partnering closely with both industry analysts and sales teams. Summary: Learn how to break away from rail-thin differentiation, earn industry analyst credibility, and align your entire go-to-market team, even when selling to vastly different personas. Dan’s experience and tactical advice will help you grow revenue faster in a competitive landscape. Don’t miss this episode. Tune in now for practical strategies you can apply immediately! Connect with Dan and more: Dan Lowden on LinkedInBlackbird.AI Company WebsiteBook a 30-minute meeting with Andrew MonaghanFast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond) Are you finding it hard to build a united sales culture as your cybersecurity startup scales? Struggling to keep urgency and momentum going in long, complex enterprise deals? Wondering how top teams navigate hiring, collaboration, and multi-threaded sales cycles, especially as new technologies and markets emerge? This episode of the Cybersecurity Go-To-Market Podcast delivers actionable insights to help sales and marketing leaders create stronger, more effective teams while driving revenue growth. In this conversation we discuss: 👉 Building and maintaining a “one team” culture from early-stage startup to rapid scale 👉 Effective hiring and team formation for high-performance cybersecurity sales organizations 👉 How to create urgency, maintain momentum, and drive next steps, especially during drawn-out enterprise sales cycles About our guest Josh Kriss is an experienced cybersecurity sales leader, now helping shape go-to-market strategy and culture at Geordie, a fast-growing AI security startup. With a track record at Darktrace and hands-on experience scaling from founding team to rapid growth, Josh brings practical advice for building high-performing teams that sell complex technology into demanding enterprises. Summary If you’re looking for hands-on strategies to elevate your team’s culture, drive collaboration, and overcome sales inertia, this episode is for you. Learn how to hire for “one team” mindset, spot hidden deal blockers, and apply leadership lessons from fast-growing cybersecurity innovators. Listen now for powerful tips you can put into practice right away! Connect & resources: Josh Kriss on LinkedInGeordie websiteBook a meeting with Andrew MonaghanFast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond) Are you struggling to stand out in the crowded cybersecurity marketplace? Wondering how to build unique marketing or sales assets without a dedicated engineering team? Curious how other leaders are leveraging AI-driven “vibe coding” to create real value, not gimmicks? This episode is packed with proven, creative ways cybersecurity sales and marketing pros are innovating faster than ever. In this conversation we discuss: 👉 How “vibe coding” tears down traditional barriers to building tools and experiences for buyers. No developer background required 👉 Real-world examples of internal and external tools that drive sales and engagement, from pricing calculators to viral, satirical content sites 👉 The practical steps, mindsets, and pitfalls for teams who want to experiment and win more attention in their market About our guest: Joseph Barringhaus is the VP of Marketing at Maze, a high-impact leader in the cybersecurity world. Known for his high-energy approach and relentless creativity, Joseph specializes in hands-on marketing innovation. Summary: Tune in as Joseph Barringhaus shares his team’s journey in bringing “vibe coding” from experiment to game-changing practice. Learn how to build powerful marketing and sales assets, get buy-in for creative risks, and inspire your organization to try new things. Listen now and spark your own ideas for RSA or your next big campaign! Links: Connect with Joseph Barringhaus on LinkedInLearn more about MazeBook a 30-minute strategy call with Andrew MonaghanFast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond) Are you struggling to build a channel sales program that actually produces meaningful revenue? Wondering why bigger isn't always better when choosing channel partners? Frustrated by the constant pressure to sign as many partners as possible, only to see limited results? This episode dives deep into the strategic and tactical mistakes cybersecurity startups make with channel go-to-market, and reveals how to build a scalable, effective partner ecosystem. In this conversation we discuss: 👉 Why focusing on a few right-sized, ICP-aligned partners beats boiling the ocean with major national VARs👉 How to design a lean, high-impact starter partner program, and the must-have elements for early success👉 Common pitfalls: from partner economics to mindshare, and creative ways to drive mutual tractionAbout our guest: This episode features Konnor Andersen, Vice President and Head of Global Go-To-Market at Acuvity, who has successfully built cybersecurity channel sales programs from scratch three times across network, email, identity, and AI security segments. Summary: Join Andrew Monaghan as he interviews Konnor Andersen to uncover actionable strategies for cybersecurity sales and marketing teams looking to accelerate their channel-driven growth. If you want practical advice, real-world examples, and creative tactics to boost your channel program, this episode is a must-listen! Connect with our guest and resources: Konnor Andersen on LinkedInAcuity (Company Website)Book time with Andrew MonaghanFast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond) Are you navigating the challenge of landing enterprise deals before you even have market traction? Wondering how to build pipeline without SDRs and endless cold emails? Curious if targeting Fortune 500 clients from day one is smart, or suicidal? This episode dives into a truly unconventional path to cybersecurity startup success that defies industry norms. In this conversation we discuss: 👉 Incubating a cybersecurity startup inside KPMG and the unique advantages (and hurdles) it brought 👉 Strategies for securing lighthouse enterprise customers and building trust-driven communities 👉 Lessons on managing founder-led sales, lean teams, and prioritizing scalable product development About our guest: Felix Knoll is the Co-Founder, COO, and CRO of Cranium, which was spun out from KPMG’s incubator. Felix blended enterprise sales expertise with startup agility to pioneer a new category in AI governance. Summary: This episode reveals how Cranium went from a consulting giant’s incubator to closing six-figure deals with leading global banks by leveraging relationships, rapid product pivots, and building industry "Trust Hubs." If you're ready to rethink your go-to-market playbook for faster growth and better enterprise engagement, tune in now! Links: Connect with Felix Knoll on LinkedIn. Learn more about Cranium at their website. Book a 30-minute meeting with host Andrew Monaghan here. Fast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond) Are you a sales or marketing leader at a cybersecurity company trying to accelerate your growth but hitting roadblocks with your ICP, pipeline generation, or scalability? Ever wondered how moving from a big company to a startup changes your playbook, and career mindset? Are you struggling to get your team focused on the right opportunities versus burning out on dead-end deals? This episode holds actionable insights for you. In this conversation we discuss: 👉 Making the leap from a big company to a startup and building a sales function from scratch 👉 Practical, low-tech strategies for early pipeline generation and deal qualification in stealth mode 👉 How to identify, test, and rally the whole company behind your change in Ideal Customer Profile (ICP) About our guest: Kevin Bayly is the VP of Sales at Material Security. He transitioned from a successful career at Okta to become the first non-engineering hires at Material Security, where he helped shape and scale the go-to-market organization from the ground up. Summary: Tune in to hear Kevin Bayly share real-world tactics for pipeline generation, lessons from early-stage startup hustle, and the transformative power of rigorous ICP focus. Discover how Material Security achieved 80% meeting-to-opportunity conversion and reshaped its strategy to drive sustainable growth. Don’t miss practical advice you can apply to your sales motion right now—listen to the full episode! Links: Connect with Kevin Bayly on LinkedInMaterial Security websiteFast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond) Are you struggling to transition from founder-led sales to a scalable sales-led model in your cybersecurity startup? Wondering if hiring a team of reps is really the fastest way to drive growth, or if there’s a better approach? Curious how senior sales leadership involvement early on might speed up your journey to true product-market fit? If so, this episode is packed with insights for you. In this conversation, we discuss: 👉 Why early-stage sales are all about precision and defining your ideal customer profile (ICP) 👉 How bringing on an experienced founding CRO can optimize growth and quicken feedback loops 👉 The impact of thoughtful, targeted marketing and third-party attestation in launching into new or mature markets About our guest Abigail Maines is a seasoned cybersecurity sales leader, former CRO at Hidden Layer, and current Go-To-Market Advisor at YL Ventures. She’s worked with industry innovators at companies like Cylance and Checkpoint, and is the co-founder of FIERCE, an advocacy group focused on empowering women in tech and sales. Summary Tune in for Abigail’s contrarian approach to building an early-stage sales team—why precision trumps volume, and how the right sales leader can supercharge your trajectory. If you’re ready to rethink your sales strategy and learn actionable tactics from someone currently advising top cybersecurity founders, don’t miss this episode! Connect & Learn More: Abigail Maines on LinkedInYL VenturesBook a 30-Minute Meeting with Andrew MonaghanFast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond) Are you tired of sales negotiations feeling like a hostile game of poker against procurement pros who seem to hold all the cards? Wondering if there’s a way to maintain your deal’s value without relying on outdated, adversarial tactics? Struggling with year-end deals where buyers expect last-minute discounts and you’re anxious about giving away too much? This episode is for cybersecurity sales and marketing leaders seeking a transparent, effective, and less stressful way to close deals. In this conversation, we discuss:  👉 Why traditional and commonly taught sales negotiation techniques no longer fit today’s buyer-seller dynamic 👉 Todd Caponi’s “Four Levers Negotiating” framework to build trust and keep more margin 👉 Practical, actionable ways to position pricing and negotiations, especially at year-end, so both parties win About our guest: Todd Caponi is a multiple-time sales executive and author with experience leading revenue organizations through two successful exits. He now advises, teaches, and speaks to sales teams about transparency and behavioral science in negotiation. Todd’s upcoming book, "Four Levers Negotiating," outlines a straightforward approach that’s transforming how sales teams manage deal-making conversations. Summary: Listen in as Andrew Monaghan and Todd Caponi unpack how cybersecurity sellers can escape the cycle of adversarial negotiations by embracing a transparent, lever-based approach. Discover how to reframe value conversations, negotiate with confidence, and earn buyer trust—so you close deals faster with less discounting. Tune in and rethink your negotiation mindset! Connect with Todd Caponi on LinkedIn and visit toddcaponi.com.  Fast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond) Are you struggling to scale your cybersecurity sales team without ramping up headcount or getting drowned in technical complexity? Wondering if AI can really move the needle for high-value, complex sales cycles? Curious how leading founders are reimagining go-to-market operations to win in today’s fast-paced, AI-driven environment? This episode of the Cybersecurity Go-To-Market Podcast dives right into these pressing questions. In this conversation we discuss:  👉 The ground-breaking approach of building a $30m ARR SaaS company with only 3 founders and a suite of AI agents and no additional employees.  👉 How AI-driven agentic workflows can help sales teams focus on high-value tasks, remove technical complexity, and iterate at the speed of thought.  👉 Practical strategies for cybersecurity companies to integrate AI into their GTM motion, while building trust and adapting to their unique sales cycles and ACVs. About our guest: Amos Bar-Joseph is the co-founder of Swan, an innovative SaaS platform that enables human-AI co-selling at scale. Drawing from two previous B2B startup journeys, Amos is on a mission to rewrite the go-to-market playbook, making businesses radically more efficient by scaling intelligence, not headcount. Summary If you want to understand how AI agents can help you work smarter, not harder, and what it would take to scale your cybersecurity sales function without more bodies, you can’t miss this episode. Tune in to discover actionable insights from founders who are paving the way with new GTM models that are designed for speed, adaptability, and intelligent automation. Listen now! Links & Resources Connect with Amos Bar-Joseph on LinkedInLearn more about SwanFast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond) Are you grappling with when, and who, to hire as your first sales leader in your cybersecurity startup? Wondering why sales leadership churn is so high, or if founders should keep selling longer? If you’ve debated hiring account executives versus a VP of Sales, and wrestled with investor pressure on scaling your sales team, this episode is for you. In this conversation, we discuss:  👉 The crucial distinction between sellers and sales leaders at different company stages 👉 Why timing, founder credibility, and expectations can make or break your first sales hire 👉 The importance of trust and alignment at the C-suite level for long-term go-to-market success About our guest: Eyal Worthalter, a multi-time cybersecurity sales leader, shares hard-won lessons from the frontline; including insights from his widely-read article on why most first VP of Sales hires fail. He’s contributed to Ross Haliliuk’s Venture In Security blog and works closely with founders and sales teams to help improve their approach to building go-to-market strategy. Summary: Listen in as Eyal Worthalter and Andrew Monaghan dig into the messy reality behind hiring the first sales leader, founder-led selling, investor pressure, and practical frameworks for scaling sales teams. If you want to avoid costly mistakes and build your sales org the right way, this episode will challenge your assumptions—don’t miss it! Connect and Learn More: Find Eyal Worthalter on LinkedIn.  Ready to discuss your own sales challenges? Book time with Andrew Monaghan for a strategy session. Fast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond) Are you struggling to differentiate your cybersecurity startup in a crowded market? Wondering how to build trust with buyers who have been burned by legacy DLP solutions? Debating whether to invest in brand early or focus on lead generation? In this episode, we dig into these challenges and explore how fresh thinking in DLP and brand strategy can accelerate growth for cybersecurity vendors. In this conversation we discuss: 👉 How legacy DLP lost trust—and how modern approaches are rebuilding it 👉 Why brand investment from day one matters for early-stage cybersecurity companies 👉 The marketing journey from technical differentiation to emotional resonance with buyers About our guest: Jimmy Tsang is the Chief Marketing Officer at MIND, bringing years of cybersecurity and marketing leadership experience, including innovative roles at IBM Security and high-growth startups. He has helped launch and scale multiple cybersecurity brands, always at the intersection of technology, trust, and storytelling. Summary Listen in as Andrew Monaghan and Jimmy Tsang unpack the evolution of DLP, the critical role of branding for startups, and how messaging can shift buyer perceptions. If you want actionable insights to grow your sales and stand out in today's noisy market, this episode is a must! Connect and Learn More: Jimmy Tsang on LinkedInMIND Company WebsiteBook time with Andrew MonaghanFast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching.  This is a short showcase episode featuring Evercoast and their Co-Founder and CEO Ben Nunez. Fast ramp to revenue for your new sales hires A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the show Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.