Advertise on podcast: Inside Marketing

Ep. 171 - Understanding Ireland's Next Generation of Consumers - With Viv & Niamh from Bricolage by dentsu & Irish Times Media Solutions

Your customers are talking. Is your brand listening? Oisin Byrne, Research Director and Co-Founder of iReach Insights, joins us to explore how brands can turn complaints, praise and customer feedback into research that drives a better brand experience.

To mark the upcoming CCA Effectiveness Conference, this bonus episode brings together three leading voices from across the industry: CCA CEO Siobhan Masterson, former McDonald’s CEO Alistair Macrow and former M&C Saatchi CEO Zaid Al-Qassab. Tune in for a fast-paced, 360-degree take on what effectiveness really means, from the industry, client and agency perspectives.

Effectiveness in Focu

Ep. 168 - Garvan Callan - ONEZERO1 by dentsu & Irish Times Media Solutions

Episode 167 - The Hiddent Cost of Reducing Brand Investment

This week, we’re joined by Amy Williams, founder and CEO of Good-Loop, the purpose-powered advertising platform helping brands make a positive impact. We’ll explore how she built a business that puts people and the planet at the heart of digital advertising, why purpose and performance can work hand in hand, and what the future holds for a more responsible media industry.

After a sweltering summer break, Inside Marketing is back! And we’re kicking off with a conversation worth tuning in for. This week, Jonny Boyle, Executive Creative Director at Fuel, joins us to unpack what separates a forgettable brand activation from one that genuinely lands. From creative ambition to real-world impact, it’s a sharp look at why some campaigns work harder, travel further and stay with audiences longer.

Episode 164 - EV Conversation Fully Charged with Simon Andreucetti , MD of Nevo by dentsu & Irish Times Media Solutions

Ep. 163 - Rachel Ray - "The bargain hunter is now a mainstream shopper"

Video Effectiveness & Long Term Brand Growth

This week on the podcast, we’re joined by Richard Shotton, author of Hacking the Human Mind, to explore how behavioural science can help marketers better understand what really drives people’s decisions. From the hidden biases that shape everyday choices to the simple psychological principles brands can apply in their campaigns, Richard shares practical insights into how marketers can create work that is more persuasive, memorable and effective.

This week, we’re joined by Darren Smith, Founder and Managing Director of Kite Entertainment, to discuss the hugely successful franchises behind The Traitors and Gogglebox, and to explore the vital role locally produced content plays in today’s media mix.

Former Spotify Chief Economist Will Page joins Inside Marketing to unpack the trends, tensions, and transformations shaping the music industry today. From streaming economics to what’s next for artists, platforms, and brands, this is a must-listen conversation at the intersection of music and marketing.

This week, we welcome Kingsley Kelly, Founder and CTO of Glitch, an AI agent advertising service, to discuss the ongoing transformation of media, advertising, and performance marketing through the lens of AI.