Advertise on podcast: The Venue Podcast

Partnerships can accelerate your business… or completely unravel it. In this episode, Kinsey breaks down her experience with three very different types of partnerships — what worked, what didn't, and what she would absolutely do differently today. If you've ever considered bringing on a business partner (or are currently in a partnership that feels unclear), this episode is your due diligence checklist. We cover: The three types of partnerships Kinsey has experienced Red flags she missed (and now looks for immediately) Why clarity beats chemistry The prep work most entrepreneurs skip Hard lessons about money, expectations, and communication The difference between "equal effort" and "clearly defined roles" Why exit strategy conversations should happen on day one Kinsey also shares details about her new digital download, Profitable Partnerships, a practical PDF guide that goes deeper into structure, expectations, financial alignment, and protective conversations every business owner should have before signing anything. If you're thinking about entering a partnership — or restructuring one — this is required listening. Grab the Profitable Partnerships PDF here: [Insert Link] Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected]

If you're posting pretty photos and hoping couples inquire… this episode is your wake-up call. Today we're breaking down why Instagram carousels are one of the most underutilized (and highest-converting) tools wedding venue owners can use to build authority, educate couples, and pre-qualify leads before they ever book a tour. We're diving into the psychology behind why people swipe, how to structure a high-converting carousel, and exactly how to build one inside Canva — even if you don't consider yourself "creative." Inside this episode, we cover: • Why people swipe carousels (hint: it's curiosity, not obligation) • Educational carousel formats every venue owner should be using • How to pre-qualify couples by showcasing your style and pricing early • The slide-by-slide breakdown method: Hook → Context → Details → CTA • Optimal carousel length (and why more than 15 slides is a mistake) • How Canva templates eliminate design overwhelm This episode is tactical. You'll leave knowing exactly what to post, how to structure it, and how to use carousels to position yourself as the expert in your market — not just another venue with pretty photos. Because carousels don't just get engagement. They build trust. They educate. They filter. And they convert. ✨ Want this done for you? Inside The Venue Marketing Machine, we provide: – Monthly carousel concepts – Slide-by-slide breakdowns – Canva templates – Plug-and-play captions You're not guessing. You're executing a proven format we've tested across dozens of venues. Listen now and start posting smarter. Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected]

Why you fail at content consistency (it's not what you think) You're not inconsistent. You're isolated. Every January, venue owners start strong — posting 4–5 times a week, full of momentum and fresh ideas. By mid-month, it slows down. By February? Silence. It's not laziness. It's not lack of discipline. It's not because you "just aren't good at social media." In this episode, Kinsey breaks down the real reason venue owners struggle with content consistency — and why willpower isn't the solution. In This Episode, We Cover: Why isolation is the hidden enemy of venue marketing The psychology behind accountability (and why it dramatically increases follow-through) The decision-fatigue trap that drains your creative energy Why weekly accountability beats monthly content goals The difference between self-directed checklists and live accountability The 3-part system required for real consistency The Truth: Consistency is not a personality trait. It's a system. If you don't have: Clear goals (what to post) Scheduled time (when to post) Accountability (someone who sees you doing it) You will fall off. And it has nothing to do with your work ethic. If your venue's content has felt like a ghost town lately, this episode will change how you approach marketing — permanently.     🎯 Want built-in accountability for your venue marketing? Learn more about Co-Marketing Hours inside The Venue Marketing Machine.   Other resources mentioned in the episode: Atomic Habits The Compound Effect The Slight Edge Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected]

Wedding planning is exciting… but it can also feel overwhelming for couples. In this episode, we break down how to create a client portal that becomes the calm in the chaos — a centralized hub that answers questions before they're asked, reduces inbox overwhelm, and elevates your couples' experience from day one. Kinsey walks through exactly what she stocks inside her client portal, how she introduces it to couples so they actually use it, and how this one system saves hours of back-and-forth while increasing professionalism and trust. We cover: What to include in your wedding venue client portal How to organize information so couples don't feel overwhelmed When and how to introduce the portal after booking The psychology behind positioning the portal as a luxury experience How to reduce repetitive emails and save time Ways to use your portal to elevate communication and set boundaries Why a strong portal builds trust and authority If you want to create a smoother client experience while protecting your time as a venue owner, this episode is for you. Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected]

Search is changing—and fast. With AI-generated answers now appearing at the top of platforms like Google and Bing, venue owners need to start thinking beyond traditional SEO. In this episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas dig into AI search visibility and what it means for wedding venues moving forward. You'll learn what AI search actually is, how it's different from standard search results, and—most importantly—how to position your venue to stay visible and competitive in a changing digital landscape. We cover: 🤖 What AI search results are and how they're generated 📉 Why relying on your website alone may hurt your visibility 📈 Easy ways to boost your venue's relevance in AI-driven searches 🧠 Content strategies that work with both algorithms and couples ⚠️ What venue owners should do now to future-proof their online presence If you're wondering how your venue can stay ahead of the curve and keep showing up when couples are planning online, this episode is your roadmap. Resources Mentioned in this Episode: Marketing against the grain podcast Rick Mulready Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected] 

Episode Summary: Your Google Business Profile might be one of the most overlooked tools in your venue's marketing strategy—but it shouldn't be. In this episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas break down how wedding venue owners can fully optimize their Google Business Profile to improve visibility, build trust with potential clients, and drive more qualified inquiries. Whether you're just claiming your profile or looking to take it from "meh" to magnetic, this episode walks you through practical steps that will make your venue easier to find and more enticing to book. What we cover: ✅ The importance of your Google Business Profile in local search 📸 What photos to post (and how often!) 📝 Must-fill fields that help you show up in search ⭐️ How to collect and leverage reviews 📍Common mistakes venue owners make (and how to fix them) If you're relying solely on social media or your website to get found, you're missing a huge opportunity. This episode will help you make your venue stand out where it matters most. Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected] 

The detailed breakdown of Kinsey's Tech Stack to run her wedding venue, Vista View Events for less than $400/month.  Here's the List:  Creative & Design Tools Canva Pro - $20/month All social media content (Instagram carousels, Facebook posts, Reels covers) Photo editing and headshot retouching PDF guides and digital products Physical printed materials (thank you cards, planners, branded envelopes)   Client Management System Dubsado - $20/month Central CRM for all client relationships Contract and agreement storage Client portal functionality Custom lists and client-specific resources Inquiry form creation and website embedding   AI-Powered Productivity Suite Three AI Tools - $56.66/month total ChatGPT Pro ($20/month): Primary AI assistant Claude ($20/month): Alternative AI perspective Perplexity ($16.66/month, paid annually): Research and fact-checking   Business Communications OpenPhone - $64/month Professional business phone line on personal device Business hours automation Custom voicemail messages Text messaging capabilities Multiple number and user management Alternative mentioned: Grasshopper as backup option Financial Management QuickBooks - $35/month Essential bookkeeping software Tax preparation streamlining Monthly reconciliation capabilities Key advice: Start early, even with minimal revenue Website & Online Presence Squarespace - $22.33/month (annual billing) Website hosting and management E-commerce capabilities for future products Built-in email system (though not used) Integration with other tools   Email Marketing & Client Communication FloDesk - $64/month Beautiful, customized client emails Automated check-in sequences Annual "wedding year" celebration emails New client follow-up automation Integration with lead capture system Automation & Integration Zapier - $29/month Connects Dubsado inquiry forms to FloDesk sequences Automated workflow triggers Eliminates manual data entry Set-and-forget functionality Professional Email & Productivity Google Workspace - $25.50/month Professional email addresses (@vistaviewevents.com) Gmail interface with business features User management capabilities Multiple inbox organization   Scheduling & Appointments Acuity Scheduling - FREE Automated booking system Tour and consultation scheduling Final walkthrough coordination Phone call appointments Cost-saving tip: Included with Squarespace subscription Key Takeaway: Budget-Friendly  Total investment under $400/month for a established venue Strategic tool selection based on actual usage Annual payment discounts when available Tool Selection Philosophy: "The tool that works is the one you actually use" 1. Regular business audits to eliminate unused subscriptions 2. Focus on integration and automation over individual features Growth Considerations: Tech stack has evolved over 9 years of business Started with much lower monthly investment Each tool serves multiple purposes to maximize value

In this short and sweet episode, Kinsey Roberts and Lindsay Lucas tackle one of the most frequently asked questions from venue owners: "Should I put my pricing on my website?" We get straight to the point and unpack the pros, cons, and strategic considerations that come with displaying (or not displaying) your pricing online. Whether you're a brand new venue navigating your first inquiries or a seasoned pro refining your booking process, this quick listen will help you make an informed and confident decision. In this episode, we cover: Why there's no one-size-fits-all answer How your pricing strategy impacts your lead quality Ways to display pricing (without scaring people off) The hidden power of transparency in today's market Tune in for a fresh perspective and a few practical tips that will save you time, headaches, and maybe even a few awkward inquiry emails. Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected] 

Every week, another beautiful venue closes its doors within the first few years. The reason? It's the costly mistakes made before ever welcoming the first guest. In this episode, Lindsay pulls back the curtain on the 7 most expensive missteps first-time venue owners make and provide actionable strategies to avoid them. Whether you're in the dreaming phase, applying for funding, ready to sign a lease or even a seasoned venue owner, this episode will save you time, money, and heartache by learning from others' expensive lessons. Key Takeaways 🎯 Market research isn't optional 💰 The MVP approach saves money 📊 Know your real numbers 🏢 Location is more than rent ⚙️ Systems prevent disasters 📱 Marketing starts before opening 🧠 Mindset matters Links + Resources mentioned in the episode: Funding 101 Profit planner Operations Overhaul Free resources Freebie: Pre-Launch your venue Kinsey and Lindsay both offer custom market analysis for 1:1 clients. Email Kinsey at [email protected] or email Lindsay at [email protected] 

Feeling like your dream of owning a wedding venue is slipping away? Take a breath — and don't give up. In this solo episode, Lindsay Lucas, wedding venue consultant, shares a powerful mindset shift that could change everything: You don't have to build the dream all at once. You just have to start smart. If traditional funding options said "no," it might be time to go back to the drawing board and explore building your venue in phases — a strategic, sustainable approach that reduces financial risk, opens more funding doors, and even comes with added benefits like spreading out tax liabilities over several years. You'll learn: Why "no" from a bank isn't the end — it's feedback for your plan How breaking your project into 2–3 realistic phases can get you to the finish line faster The long-term financial and operational upsides of a phased approach How to regroup, rethink, and relaunch your venue dream without losing momentum Whether you're in the early dreaming stage or facing obstacles mid-build, this episode will help you realign with your vision and move forward — wisely. Connect with Kinsey & Lindsay: Website Instagram

"Bookings are down for this year" - sound familiar? If you've been watching your lead pipeline slow to a trickle while refreshing your inbox hoping for inquiries, this episode is your lifeline. Kinsey and Lindsay are pulling back the curtain on three strategies that are actually working to generate wedding venue leads right now (not the same tired advice you've heard a million times). Grab your notebook (seriously, you'll want to take notes!) as Kinsey breaks down: 📱 Strategy #1: Leverage Social Media Consistently Learn the exact content formula that moves couples through their buyer's journey - 40% awareness content, 40% consideration content, and 20% decision content. Plus, discover how to use automation tools like ManyChat to be the fastest responder in your couples' DMs. 🤖 Strategy #2: Optimize for AI Search & SEO Visibility Traditional SEO is evolving rapidly. Find out how to position your venue for AI search tools like ChatGPT, Claude, Perplexity, and Google's Gemini. We'll share specific tactics for creating AI-friendly content that gets your venue found. 🤝 Strategy #3: Network & Collaborate Strategically Move beyond random networking events. Learn how to deepen relationships with your vendor partners, host meaningful gatherings at your venue, and become the go-to connector in your market. Whether you're an aspiring venue owner or a seasoned pro looking for fresh ideas, this episode delivers actionable strategies you can implement today. Resources mentioned: ManyChat (for social media automation) Claude by Anthropic ChatGPT Perplexity Google's Gemini AI Got questions or want to share your success? Find us on Instagram @yourvenueexperts or email us at shecreatesbusinesspodcast.com P.S. Would you attend a venue owners conference in Colorado? Let us know - we might just be planning something special! 👀

In this episode Lindsay answers a listener's question, "Should my wedding venue accommodations be in a separate LLC?" If you're running (or planning) a venue with onsite lodging, this episode is a MUST-LISTEN 🎧 Lindsay breaks down exactly why smart venue owners separate their accommodations into their own LLC: Liability protection (because wedding drama ≠ lodging issues) Different insurance needs = different coverage Cleaner financials = better business decisions Exit strategy flexibility (sell one, keep the other!) This listener question came at the perfect time - so many of you are adding accommodations or considering it. Don't make the mistake of lumping everything together! Connect with Kinsey and Lindsay Website Instagram

In this episode, Kinsey Roberts and Lindsay Lucas break down the key steps for wedding venue owners considering selling their business. With an increase in inquiries about buying and selling venues, they share practical advice based on real experience. Key Takeaways: Get your financials organized first - Buyers want to see actual profit, not just potential. Have your gross and net revenue clearly documented and ready for scrutiny. Prepare for thorough due diligence - Serious buyers will conduct what feels like a "financial cavity search." Be organized with all paperwork, documentation, and proof of income. Decide your selling strategy early - Determine if you're selling just the business, just the real estate, or both together. This affects your entire approach and gives you flexibility later. Get a professional business valuation - Hire a third-party evaluator with venue or hospitality experience, or start with DIY options like bizequity.com to reduce attorney hours. Ensure legal compliance - Review all licenses, permits, zoning requirements, and existing contracts with vendors and employees before listing. Manage your expectations - Buyers purchase based on current profit, not future potential. If they're buying for potential, expect a lower price since they'll be doing the work to realize that potential. Consider your personal brand - If you've built the venue around founder content and personal branding, start shifting to venue-focused content well before selling, as buyers see no equity in your personal brand. Prepare emotionally - Selling is an emotional journey for both parties. Don't take buyer questions personally - they're seeking facts, not criticizing your management. Use NDAs properly - Any serious buyer should be willing to sign a non-disclosure agreement. If they won't, they're not serious.

THIS IS PART TWO OF OUR TWO-PART PODCASTS ALL ABOUT ANSWERING THE QUESTION: How do you make your wedding venue stand out during tours? Are your venue tours not converting the way you'd hoped? You're not alone. Most venue owners focus solely on aesthetics during tours, but the venues consistently booking at premium rates understand something crucial: the tour experience is fundamentally a neurological journey. In this episode, Kinsey and Lindsay break down the three neural systems that factor into venue decision-making and reveal why couples actually make their venue choice within the first 90 seconds of experiencing your space. You'll discover how to create a multi-sensory experience that hits all five senses, learn to identify and eliminate "sensory dead zones" in your tour route, and understand how to create emotional anchors that help couples visualize their future wedding at your venue. We're also sharing practical strategies for reducing decision fatigue, specific examples of how to incorporate scent and sound into your tours, and actionable steps you can implement immediately to improve your conversion rates. This isn't about spending thousands on renovations - it's about working strategically with what you already have to create an unforgettable experience that moves couples from "maybe" to "yes."

Are your venue tours not converting the way you'd hoped? You're not alone. Most venue owners focus solely on aesthetics during tours, but the venues consistently booking at premium rates understand something crucial: the tour experience is fundamentally a neurological journey. In this episode, Kinsey and Lindsay break down the three neural systems that factor into venue decision-making and reveal why couples actually make their venue choice within the first 90 seconds of experiencing your space. You'll discover how to create a multi-sensory experience that hits all five senses, learn to identify and eliminate "sensory dead zones" in your tour route, and understand how to create emotional anchors that help couples visualize their future wedding at your venue. We're also sharing practical strategies for reducing decision fatigue, specific examples of how to incorporate scent and sound into your tours, and actionable steps you can implement immediately to improve your conversion rates. This isn't about spending thousands on renovations - it's about working strategically with what you already have to create an unforgettable experience that moves couples from "maybe" to "yes." Shop Venue Owner's Favorite Resources: https://stan.store/yourvenueexperts Connect On Instagram  Email Kinsey and Lindsay:  [email protected]  [email protected]