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91 episodes
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The 10 Rules of Business PodcastExplicit
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Date created
2019/11/14
Latest episode
2026/10/27
Average duration
25 min.
Release period
11 days
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Why Business Owners STILL Skip This AI Step
2026/10/27
Can AI really make your business faster, or is it just a quicker way to make an expensive mistake? In this segment of Invest Your Time Wisely, Sean Kirby asks Mitch Gibson, a CTO who helps insurance agencies put AI and virtual employees to work, how business owners should prepare for where AI is heading. Mitch explains why organization has to come before automation, why AI still needs a human in the loop, and makes a bold prediction about the future of virtual assistants.
KEY TAKEAWAYS
⚡️ Organization comes first. AI needs clear rules and orchestration, or it will improvise with your data.
⚡️ Free tools, client data, and no guardrails are how a time saver turns into an errors and omissions claim.
⚡️ Vet AI products carefully. A tool built in a weekend is not the same as one built with real security behind it.
⚡️ Liability stays with the license. AI can speed up the work, but a qualified person still signs off.
⏰ TIMESTAMPS
00:00 A bold prediction about AI
00:29 How to prepare your business
00:55 Why AI needs organization
01:52 Rules and orchestration
02:18 When AI goes off the rails
03:16 Products built in 48 hours
04:37 AI vs virtual employees
05:59 Where liability still lives
06:50 Why humans stay in the loop
07:19 Getting carriers in sync
08:15 The day bots bind policies
CONNECT WITH US:
👉🏻 Website: https://performance.financial/
👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN
ENGAGE
Where are you using AI in your business right now, and where would you never let it run without a person checking it? Tell us in the comments.
HASHTAGS
#InvestYourTimeWisely #AIForBusiness #BusinessOwner #InsuranceAgency #VirtualAssistant #BusinessAutomation #SeanKirby
How To Buy Back Your Time Using AI In Your Business in 2026 | Invest Your Time Wisely Episode 007
2026/10/20
What happens to the time you buy back? Sean Kirby sits down with Mitch Gibson, a CTO who helps insurance agencies use technology, AI, and virtual employees to create more capacity. They dig into why half-adopted tools quietly waste your money, why Mitch believes AI will replace virtual assistants within a decade, and the uncomfortable truth that efficiency rarely slows anyone down on its own. If you're a business owner who keeps filling every freed-up hour with more work, this one is for you.
KEY TAKEAWAYS
⚡️ Training beats new software. Around 80% of the agencies Mitch has audited underuse the core system they already pay for.
⚡️ Audit your subscriptions with your team. Hand them the credit card statement and ask what you don't need.
⚡️ AI needs rules before it needs tools. Organization and guardrails come first, and a licensed human stays in the loop.
⚡️ Decide what freed time is for. Otherwise, more work fills it for you.
⏰ TIMESTAMPS
00:00 Cold Open
01:17 Why New Tech Fails
03:14 Buying Back Time or Backfilling It
06:36 Clearing the Plate for Baby Three
09:15 What Baseball Taught Him About People
12:26 Leading From the Back
14:45 Look Inside Before You Hire
19:00 Audit Your Credit Card Statement
20:24 80% Underuse Their Core Software
24:33 How Often Should You Train
28:45 Get Organized Before AI
33:50 AI Will Replace Virtual Assistants
37:43 Would You Buy a Humanoid
40:13 When Is Enough Enough
44:34 Relationships in an AI World
48:45 Keeping Kids, Kids
55:11 Am I Doing Enough
57:33 Bubble-Blowing Moments
CONNECT WITH US:
👉🏻 Website: https://performance.financial/
👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN
ENGAGE
If this episode made you rethink where your time goes, like the video, subscribe, and send it to a business owner who's buried in their calendar. Then tell us in the comments: what would you do with five extra hours a week?
HASHTAGS
#InvestYourTimeWisely #BusinessOwner #AIForBusiness #VirtualAssistant #TimeManagement #Leadership #SmallBusiness #InsuranceAge
How To Build Trust When Nobody Knows Your Name
2026/08/25
At 22, Sean Kirby was newly engaged, unexpectedly expecting, making 11 dollars an hour, and selling to a peer group that had nothing to buy. With no network and no reputation of his own, he started a podcast in a small Indiana town for one reason. It was the cheapest way to get in a room with people who would never have taken his sales call. Six years later, that decision is still paying.
KEY TAKEAWAYS
⚡️ You sell five years up and five years down, which means a young professional has almost no natural market inside their own circle of trust
⚡️ Nobody says yes to a sales call, but almost everybody says yes to an hour of talking about themselves
⚡️ A learning not earning season is a strategic choice, not a failed year
⚡️ Trust built during a slow season is the asset that pays out during a crisis
TIMESTAMPS
00:00 - How Did We Get Here
00:30 - A Proposal Paid For With Advances
01:53 - Thrust Into Adulthood At 22
03:22 - No Network And No Trust
04:19 - Dad Buys The Laundromat
05:16 - Quarters For A Hamburger
06:39 - The Nepotism Baby Chip
07:37 - The Learning Not Earning Year
08:33 - Nobody Says No To A Microphone
09:31 - The Year Everything Changed
10:28 - Trust First And Selling Second
QUOTES FROM THIS EPISODE
"I had to figure out a way to build trust quick."
"I was in this learning, not earning year of my life."
"They may not have answered my phone call if I called and asked for their business."
CONNECT WITH US:
👉🏻 Website: https://performance.financial/
👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN
IF THIS EPISODE LANDED FOR YOU:
If you are building something from scratch right now, drop a comment and tell us what you are doing to earn trust before the sale. We read all of them.
HASHTAGS
#InvestYourTimeWisely #SmallBusinessOwner #BuildTrust #FinancialAdvisor #BusinessGrowth #EntrepreneurStory #PerformanceFinancial
Work Life Balance for Business Owners Starts With One Question | Invest Your Time Wisely Episode 006
2026/08/18
Sean Kirby hands the microphone to his producer, Darren Cooper, and answers the questions he normally asks other people. Engaged at 22, a baby four weeks later, and no idea how he was going to pay for any of it. What follows is the story behind Invest Your Time Wisely, including the decision to sell a fully finished house because life had gotten too easy, and the millions his father walked away from in 2004 so he would never miss another baseball game. If you are building something for your family and quietly worried you are missing them while you do it, this one is for you.
KEY TAKEAWAYS
⚡️ You are always sacrificing something. The only choice is whether you sacrifice time with family or time at work, and whether that choice is conscious or accidental.
⚡️ Time freedom has to be funded. Mike Kirby built diversified revenue streams first, which is what made walking away from a travel-heavy career possible.
⚡️ Adding to your plate to buy back time creates new obligations that cost time. Growth is not automatically freedom.
⚡️ The starting point is not a better system. It is honestly knowing where your hours currently go.
TIMESTAMPS
00:00 Cold Open
00:41 Behind The Curtain
02:08 Engaged At 22
04:20 Learning How To Sell
05:48 The Laundromat Years
09:27 Learning Not Earning
11:21 Podcasting Through 2020
14:39 Life Got Too Goo
19:39 Time Is The Only Asset
21:36 Faith As The Center Dish
24:03 What Dad Gave Up
27:21 Finding The Balance
29:46 Why Balance Is Boring
32:05 Writing The Book
34:29 There Is No Perfect
37:23 What Is Next
40:45 Invest Your Time Wisely
41:41 Connect With Performance Financial
QUOTES FROM THIS EPISODE
"You're always sacrificing something."
"This is just too good."
"Be where your feet are."
CONNECT WITH US:
👉🏻 Website: https://performance.financial/
👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN
IF THIS EPISODE LANDED FOR YOU:
⬇️ Drop a comment with the one line that hit you hardest.
✅ Subscribe for weekly conversations
📲 Share this with a friend who is grinding through their five to nine.
HASHTAGS
#InvestYourTimeWisely #SeanKirby #PerformanceFinancial #BusinessOwners #WorkLifeBalance #FamilyBusiness #TimeManagement #EntrepreneurLife #FinancialPlanning #Legacy
Career Advice for Young Men Who Feel Behind
2026/08/11
At 19 he was on academic probation and not welcome back on campus. His friends went back without him. He stayed home, sold vacuums door to door, took a temp job at a plastics plant and started asking questions nobody else was asking.
Sean Kirby sits down with a childhood friend to walk through what actually happens when the plan you were handed falls apart, and why the detour ended up being the education. This segment covers choosing your hard, building market value without a degree, and the negotiation lesson that changes how you ask for money.
KEY TAKEAWAYS
⚡️ You are always choosing hard. The only question is which version pays you back later.
⚡️ Curiosity plus one boring learnable skill can outrun a relevant degree.
⚡️ Never ask for more money. Build the value first, then present it.
⚡️ Two friends went through identical failures at the same time and said nothing to each other. Silence is the real cost.
TIMESTAMPS
00:00 - Growing Up in Pendleton
00:29 - The Script We All Get Handed
00:58 - Partying Out of IUPUI
01:25 - Nineteen and Not Welcome Back
01:54 - Selling Vacuums Door to Door
02:20 - Choosing What Is Hard
03:15 - The Temp Job That Changed Everything
04:13 - Learning Supply Chain by Fire
05:35 - Two Friends Same Struggle No Words
07:02 - Outperforming People With the Degree
07:32 - Never Ask for More Money
08:29 - What Is Your Market Value
CONNECT WITH SEAN:
👉🏻 Website: https://performance.financial/
👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN
CONNECT WITH CODY:
👉🏻LinkedIn: https://www.linkedin.com/in/cody-branham-5894a1126
If this episode landed for you:
⬇️ Drop a comment with the one line that hit you hardest.
✅ Subscribe for weekly conversations
📲 Share this with a friend who is grinding through their five to nine.
HASHTAGS:
#InvestYourTimeWisely #SeanKirby #PerformanceFinancial #BusinessOwners #CareerGrowth #Entrepreneurship #SupplyChain #MarketValue #FamilyBusiness #IndianaBusiness
Why Fast Revenue Growth Costs Owners More Than They Realize | Invest Your Time Wisely Episode 005
2026/08/04
Sean sits down with childhood friend Cody Branham, who went from academic probation at nineteen to founding a third party logistics business that has more than quadrupled two years running. Cody walks through the whole arc, including a divorce, a federal regulatory phone call in an airport, and a first client who found him from a tweet with two likes. Then he gets honest about what the growth actually cost him. This one is for every business owner who has ever answered "how's business" with a number and quietly wondered what that number is buying.
KEY TAKEAWAYS
⚡️ Revenue gets celebrated publicly and regret never does, which is exactly why regret wins by default
⚡️ The real cost of growth is almost never money, it is time, and time is always taken from a specific person
⚡️ Every day you have one hundred percent to give, and if you do not allocate it on purpose, urgency will allocate it for you
⚡️ Build reminders into systems you cannot avoid rather than relying on willpower to remember what matters
TIMESTAMPS
00:00 Cold Open
00:33 Meet Cody Branham
01:31 Growing Up in Pendleton
02:28 Flunking Out at Nineteen
04:15 Embrace the Suck
05:11 Learning Supply Chain by Fire
08:52 What Is Your Market Value
10:45 Whirlpool and the Bureaucracy Problem
13:36 You Work for Your Boss Not the Company
15:28 The Phone Call at the Airport
17:20 Chomps and the Next Low
18:48 Revenue Is Loud Regret Is Quiet
21:10 Build a Personal Brand
22:38 The Tweet That Got Two Likes
24:05 Just Google It
26:58 Becoming the Warehouse
31:03 Taking the Leap
34:18 The Chase Comes Back
35:17 The Dad Gang Hat
36:15 Sitting With It
37:12 November 22nd
39:03 If You Feel Stuck
40:25 The Cost Is Not Always Money
42:16 Hitting the Reset Button
43:41 Radical Acceptance
45:08 At What Cost
46:36 Wrap Up
CONNECT WITH SEAN:
👉🏻 Website: https://performance.financial/
👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN
CONNECT WITH CODY:
👉🏻LinkedIn: https://www.linkedin.com/in/cody-branham-5894a1126
If this episode landed for you:
👍🏻 Give it a thumbs up
⬇️ Drop a comment with the one line that hit you hardest.
✅ Subscribe for weekly conversations
📲 Share this with a friend who is grinding through their five to nine.
HASHTAGS:
#InvestYourTimeWisely #SeanKirby #PerformanceFinancial #BusinessOwner #Leadership #Humility #EgoIsExpensive #ServantLeadership
The Hidden Ego Trap Costing Business Owners Their Best People
2026/07/28
Ego does not send you an invoice. It just quietly raises the price of everything. In this conversation, Sean Kirby and his father Mike Kirby break down why ego is the most expensive thing a leader owns, where it really comes from, and how to build deep rooted self confidence instead. If you run a business or lead a family, this one is worth your time.KEY TAKEAWAYS:⚡️ Ego is best understood as edging everyone else out of your story, and it quietly costs you your team, your family, and your business.⚡️ Ego usually grows from insecurity, not strength, which is why ego driven leaders cannot take coaching or feedback.⚡️ Swapping the word I for we is a fast and honest test of whether you are sharing success or hoarding it.⚡️ Real durability comes from a deep taproot of study, faith, commitment, and goals, not from a tall ego.TIMESTAMPS:00:00 — Why Ego Is Expensive 00:45 — Ego Means Edging God Out 01:20 — Ego Starts With Insecurity 02:50 — The Victim Mentality Trap 03:27 — The I Versus We Test 03:56 — The Cliff Before The Fall 04:54 — Servant Leadership Wins 06:00 — Leave Your Ego At The Altar 07:49 — The Taproot Principle 09:16 — Self Confidence Is Not EgoTHREE LINES WORTH REMEMBERING FROM THIS ONE:"Ego is edging God out.""If I'm the smartest guy in the room, I'm in the wrong room.""It's impossible to give more than you get."CONNECT WITH US:👉🏻 Website: https://performance.financial/👉🏻 Facebook: https://www.facebook.com/PerformanceGroupINIf this episode landed for you:👍🏻 Give it a thumbs up⬇️ Drop a comment with the one line that hit you hardest.✅ Subscribe for weekly conversations📲 Share this with a friend who is grinding through their five to nine.HASHTAGS:#InvestYourTimeWisely #SeanKirby #PerformanceFinancial #Leadership #BusinessOwners #Ego #Humility #ServantLeadership
The Mindset That Makes Humble Owners Impossible to Beat | Invest Your Time Wisely Episode 004
2026/07/21
Ego is one of the most expensive things a business owner can carry, and most never see the bill. In this episode, Sean Kirby sits down with his father and business partner, Mike Kirby, to break down how ego drains your business, your family, and your finances. You will walk away with a simple test for catching ego early and a sturdier way to build that actually lasts.
KEY TAKEAWAYS:
⚡️ Ego is edging God out, and the bigger it grows the harder it is to attract and keep good people
⚡️ A shallow taproot caps your growth, so build depth through study, faith, commitment, and goals before chasing height
⚡️ Taking the reward before the contribution creates debt you may never have enough hours to repay
⚡️ Serving first keeps ego in check, and it is impossible to give more than you get
TIMESTAMPS:
00:00 — Cold open
00:36 — The big idea, ego is expensive
01:30 — What ego actually is
04:30 — The cliff that ends careers
07:00 — Leave your ego at the altar
08:00 — The tree and the taproot
14:00 — Ego purchases and keeping up
18:45 — The pool, the goal list, and a sign
22:00 — Time, hand me downs, and the repo truck
25:30 — Delegation and ego
28:25 — Why partnerships fail
31:00 — Serve first and the hardest word
THREE LINES WORTH REMEMBERING FROM THIS ONE:
"Ego is edging God out."
"If I'm the smartest guy in the room, I'm in the wrong room."
"It's impossible to give more than you get."
CONNECT WITH US:
👉🏻 Website: https://performance.financial/
👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN
If this episode landed for you:
👍🏻 Give it a thumbs up
⬇️ Drop a comment with the one line that hit you hardest.
✅ Subscribe for weekly conversations
📲 Share this with a friend who is grinding through their five to nine.
HASHTAGS:
#InvestYourTimeWisely #SeanKirby #PerformanceFinancial #BusinessOwner #Leadership #Humility #EgoIsExpensive #ServantLeadership
How a Farm Kid Sold Cantaloupes and Built a Sales Career
2026/07/14
Some of the most successful people can point to one childhood moment that explains their whole career. For Mike Kirby it was selling cantaloupes at 14 by cold calling grocery stores out of the yellow pages. In this segment he breaks down why it was never about talent, and why fearlessness is the trait that actually built his career.
KEY TAKEAWAYS:
⚡️ Fearlessness beats talent. The willingness to make the ask matters more than natural ability.
⚡️ A no is not a wound, it is a step. Get enough of them out of the way and a yes shows up.
⚡️ Confidence can be inherited and practiced, but the real engine is simply not being afraid to try.
⚡️ The trade can change. Farm, welding, insurance. The trait that carries you forward stays the same.
TIMESTAMPS:
0:00 — The childhood moment that shapes a career
0:30 — Cantaloupes the size of basketballs
0:59 — Growing up on the farm
1:57 — Cold calling grocery stores at 14
2:55 — Where the sales gift came from
3:24 — Get the no's out and the yes shows up
3:54 — The Purdue graduation invocation
6:23 — Why farming was off the table
7:23 — From welder to a different path
7:53 — The leap into business
CONNECT WITH US:
👉🏻 Website: https://performance.financial/
👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN
What is the one call you keep putting off? Drop it in the comments, then go make it. Subscribe for more conversations on building a life and a business worth your time.
HASHTAGS:
#Sales #ColdCalling #SalesMindset #FearOfRejection #Entrepreneurship #SmallBusiness #FamilyBusiness #InvestYourTimeWisely #PerformanceFinancial #SalesTips
Why Putting People First Builds Businesses That Last | Invest Your Time Wisely Episode 003
2026/07/07
Sean sits down with his father, Mike Kirby, the founder of Performance Financial, to trace a 40 year climb that most people would call an overnight success. From cold calling grocery stores at 14, to running an insurance company with thousands of employees, to walking away from it all and starting over with a single client, Mike breaks down what it actually takes to last in business. This is the long version of a story usually told in highlights.
KEY TAKEAWAYS:
⚡️ The single rule that determines who succeeds in business is whether you last long enough to get there
⚡️ Writing your goals down and breaking them into a plan focuses your time on what matters most
⚡️ Growing faster than you can build your team is a trap, not a win
⚡️ People stay when they have opportunity, a good environment, and money, including ownership
TIMESTAMPS:
00:00 — Cold open
00:42 — Why Mike came on the show
01:40 — Selling cantaloupes at 14 with no fear
05:33 — The graduation invocation that taught him to speak
07:50 — Why farming was off the table
09:01 — From welding to a first sales job
11:43 — Goal planning and the rule that changed everything
16:30 — Becoming a CEO too fast
18:55 — Walking away to be present for the kids
23:43 — Folding a farmer's laundry after flying private jets
25:52 — Starting over with one client
30:20 — How clients compound over time
34:48 — Opportunity, environment, and money
37:14 — Systems over telling people what to do
40:00 — You just have to last
CONNECT WITH US:
👉🏻 Website: https://performance.financial/
👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN
If this episode landed for you:
👍🏻 Give it a thumbs up
⬇️ Drop a comment with the one block of time you are protecting this week
✅ Subscribe for weekly conversations
📲 Share this with a friend who is grinding through their five to nine.
HASHTAGS:
#InvestYourTimeWisely #PerformanceFinancial #BusinessOwner #FamilyBusiness #LongTermSuccess #FinancialAdvisor #Entrepreneurship #LegacyBusiness
Hidden Time Rule Costing Family Men Their Real Legacy
2026/06/30
Sean Kirby unpacks what real wealth actually looks like, and why most family men get it dangerously wrong. Through the story of his grandparents working brutal swing shifts at Pittsburgh Plate Glass, a 92-year-old client who still carries the same battered photograph of his late wife from when she was sixteen, and a borrowed sermon framework that has reshaped how he thinks about legacy, Sean reframes wealth as something far bigger than your net worth. Walk away with a clearer answer to the question every busy leader should be asking before it's too late.
KEY TAKEAWAYS:
⚡️ The most valuable inheritance is rarely money. It's the wisdom, character, and time that get passed down through stories and example.
⚡️ Eulogy qualities matter more than resume qualities, and you can only build one of them at full power. The math doesn't let you ace both.
⚡️ Robbing Peter to pay Paul with your time is the quietest and most expensive mistake high-earners make. It compounds until it's too late.
⚡️ Real wealth often hides in unglamorous places. A swing-shift job. A pocket watch. A battered photograph carried for seventy-five years.
TIMESTAMPS:
0:00 — Pittsburgh Plate Glass Swing Shifts
1:00 — Trading Manure For Tax Prep
1:50 — Listening Through The Window At $11 An Hour
3:00 — The Day Grandpa Walked In And Got Me Hired
4:00 — The Coon Skin Cap And The Pocket Watch
4:40 — Time Is The Real Wealth
5:30 — The 92-Year-Old And The 16-Year-Old Photo
6:50 — Eulogy Qualities Over Resume Qualities
CONNECT WITH US:
👉🏻 Website: https://performance.financial/
👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN
If this episode landed for you:
⬇️ Drop a comment with the one block of time you are protecting this week
✅ Subscribe for weekly conversations
📲 Share this with a friend who is grinding through their five to nine.
HASHTAGS:
#InvestYourTimeWisely #PerformanceFinancial #RealWealth #EulogyQualities #FamilyFirst #LegacyOverMoney #FinancialLegacy #FatherhoodAndBusiness #SeanKirby
The Goal Setting Method Every Married Couple Needs
2026/06/23
What if a single sheet of paper could end most of the money fights in your marriage? Sean Kirby walks through the Master Dream List, the one-page tool his dad has used since 1982 to keep couples aligned on the long-term goals that actually matter. It's the document that stopped Sean from buying a pool he couldn't afford, and it's the same document he hands every young couple who walks into Performance Financial.
KEY TAKEAWAYS:
⚡️ The Master Dream List is built on five prompts: I want to be, I want to learn, I want to do, I want to go, I want to achieve. Five lines. One sheet. Dates next to each item.
⚡️ Couples fill it out independently first, then merge into one shared list. The combined list becomes the burden of proof for every future spending decision.
⚡️ "Plans are in pencil. Goals are in ink." Reassess plans yearly. Keep the goals constant.
TIMESTAMPS:
00:00 — The Pool Question That Saved Us Thousands
00:55 — Robbing Peter To Pay Paul
01:24 — The Master Dream List Explained
02:20 — Why Couples Fill It Out Separately
03:12 — What's Our List Say
04:41 —Point To The Document Not The Person
06:25 — The Generation Shift From Stuff To Stories
07:20 — Reassess Every Year
07:49 — Goals In Ink Plans In Pencil
CONNECT WITH US:
👉🏻 Email: [email protected]
👉🏻 Website: https://performance.financial/
👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN
If this episode landed for you:
✅ Subscribe for weekly conversations
📲 Share this with a friend who is grinding through their five to nine.
⬇️ If this episode hit home, leave a comment with the one item on YOUR dream list this year. We read every one.
HASHTAGS:
#InvestYourTimeWisely #SeanKirby #PerformanceFinancial #MarriageAndMoney #GoalSetting #FinancialPlanning #DreamList #FamilyFinance
The One-Page Document That Stops Money Fights in Marriage | Invest Your Time Wisely Episode 002
2026/06/16
Wealthy was always the word we used. The older I get, the more I think the word is wrong. Sean and TR get into what real wealth actually looks like for business owners and family men, why the budget conversation at home is harder than the one with your contractors, and the one-page document Sean's dad has used since 1982 to keep families aligned through every major decision.
KEY TAKEAWAYS:
⚡️Real wealth is independence, not income. The money is just the mechanism that buys the choice.
⚡️Every business owner has a moment where they're tempted to "sell their way out" of a tight month. That's robbing Peter to pay Paul, and it always costs you on the back end.
⚡️The Master Dream List is a free one-page document Sean's dad has used since 1982 to align husbands and wives on what actually matters before any big decision.
⚡️ Goals are in ink. Plans are in pencil. Re-evaluate the plan every year. Don't erase the goal.
TIMESTAMPS:
00:00 — Cold Open
01:00 — What Wealth Actually Looks Like
04:00 — The Sabbatical That Saved a Career
06:30 —Robbing Peter to Pay Paul as a Business Owner
09:00 — The Hard Conversations at Home
11:00 — The Sacrifice You Have to Make
12:45 — The Master Dream List
14:45 — The Pool That Didn't Happen
18:30 — Goals In Ink, Plans In Pencil
21:30 — TR's Grandparents and the Lifestyle Business
26:30 — The Pocket Watch
31:00 — An Object In Motion Stays In Motion
34:30 — Mike-ism Close
CONNECT WITH US:
👉🏻 Website: https://performance.financial/
👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN
If this episode landed for you:
⬇️ Drop a comment with the one block of time you are protecting this week
✅ Subscribe for weekly conversations
📲 Share this with a friend who is grinding through their five to nine.
HASHTAGS:
#InvestYourTimeWisely #SeanKirby #PerformanceFinancial #SmallBusinessOwner #FinancialFreedom #TimeManagement #FamilyFinance #Entrepreneurship #WealthBuilding #BusinessOwnerLife
The Spelling Test That Showed me What I Was Actually Trading
2026/06/09
Twenty years ago, Sean Kirby's dad put a clock inside the letter O of the Performance Financial logo. Nobody ever asked why. Last year Sean finally did. The answer is the reason this podcast exists, and the reason a 4 out of 10 spelling test from his six year old daughter hit him harder than any business problem ever has.
KEY TAKEAWAYS:
⚡️ The clock has been hiding inside the Performance Financial logo for 20 years for one reason nobody noticed
⚡️ The five to nine after the nine to five used to be free. With kids in the picture, it's a sprint
⚡️ Your calendar tells the truth about what you actually value, regardless of what you say
⚡️ The simplest survival tactic is two named blocks. Production time and collaboration time
TIMESTAMPS:
0:00 — The Clock In The Logo
1:00 — Time Is The Only Asset
2:15 — The Five To Nine Sprint
3:11 — The 4 Out Of 10 Spelling Test
5:00 — The Feedback Loop Problem
5:48 — One Calendar Tactic That Holds Up
CONNECT WITH US:
👉🏻 Website: https://performance.financial/
👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN
If this episode landed for you:
👍🏻 Give it a thumbs up
⬇️ Drop a comment with the one block of time you are protecting this week
✅ Subscribe for weekly conversations
📲 Share this with a friend who is grinding through their five to nine.
HASHTAGS:
#InvestYourTimeWisely #SeanKirby #PerformanceFinancial #EntrepreneurDad #TimeManagement #BusinessOwner #WorkLifeBalance #SmallBusiness #FinancialAdvisor #FamilyMan
How Busy Dads Can Actually Balance Work And Family | Invest Your Time Wisely Episode 001
2026/06/02
Sean Kirby grew up looking at the logo for Performance Financial and never asked why there was a clock inside the letter O. Last year he finally did. The answer his dad gave him is the reason this podcast exists. In this pilot episode Sean sits down with his outsourced CMO TR to break down what it actually costs a family man to keep grinding through the five to nine after his nine to five, and what changes when you start treating time the way the most successful people quietly already do.
KEY TAKEAWAYS:
⚡️ The clock has been hiding inside the Performance Financial logo for 20 years for a reason most people never noticed
⚡️ Red time, green time, and yellow time is the simplest calendar framework you will use this year
⚡️ There are exactly three ways to make money, and most people only ever experience one of them
⚡️ Your calendar is your confession. It tells the truth about what you actually value
TIMESTAMPS:
0:00 — Cold Open
0:38 —The Clock In The Logo
3:04 —Meet TR
4:44 —The Five To Nine Sprint
6:13 —The 4 Out Of 10 Spelling Test
9:51 —Calendar Blocks That Actually Work
10:49 —Red Green Yellow Time
13:34 —Three Ways To Make Money
14:33 —Control Is An Illusion
18:06 —Health Is Wealth
24:33 —Faith Persistent Not Perfect
27:42 — What This Podcast Is Really About
CONNECT WITH US:
👉🏻 Website: https://performance.financial/
👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN
If this episode landed for you:
⬇️ Drop a comment with the one block of time you are protecting this week
✅ Subscribe for weekly conversations
📲 Share this with a friend who is grinding through their five to nine.
HASHTAGS:
#InvestYourTimeWisely #SeanKirby #PerformanceFinancial #EntrepreneurDad #TimeManagement #BusinessOwner #WorkLifeBalance #SmallBusiness #FinancialAdvisor #FamilyMan
Podcast reviews
Read The 10 Rules of Business Podcast podcast reviews
Jim_Schubert 2022/11/29
Highlighting community heroes
Love that Sean is highlighting heroes in his own community. What a great way to give back!
Beep bloop meep 2020/01/02
Awesome, Informative, scholastic
What an awesome podcast! It was informative, funny, and had some really well thought out questions/answers. I love the idea of interviewing local busi...
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