
Advertise on podcast: How Would You Beat?
Rating
4.6from
This podcast has
41 episodes
Language
EnglishPublisher
thrvExplicit
No
Date created
2019/12/03
Latest episode
2026/01/26
Average duration
37 min.
Release period
97 days
Description
A podcast that shows you how to use jobs-to-be-done (JTBD) methods to accelerate your growth and create equity value faster. This podcast is created by thrv.com for private equity CEOs, corporate executives, and product, marketing, and sales teams. Each episode explores how to beat your competitors to create equity value faster and with less risk.
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Check latest episodes from How Would You Beat? podcast
How Would You Beat Corporate Venturing Using Jobs-to-be-Done?
2026/01/26
This week, we tackle one of the biggest trends in corporate innovation: Corporate Venturing. With AI compressing innovation cycles, the largest tech companies—Microsoft, NVIDIA, Salesforce, Intel, Samsung—are pouring capital into corporate venture programs. CVC-backed funding hit $66 billion in 2024, up 20% year-over-year, with AI startups capturing 37% of every dollar invested. Corporate venturing has never been more important—or more expensive.
But here's the staggering reality: Less than 4% of CVC-backed companies are ever acquired by their corporate investors. The average CVC program requires $50-500 million in fund capital, a team of 3-7 dedicated professionals, and 5-10 years before seeing meaningful returns. And 80% of those investments will fail to return capital.
This creates a question: Is there a better way to achieve the innovation outcomes that motivate corporate venturing—market intelligence, product innovation, competitive advantage—without the decade-long timeline, massive capital commitment, and venture-style failure rates?
Jay and Jared break down the corporate venturing model using Jobs-To-Be-Done theory, revealing why traditional CVC programs struggle with the tension between venture speed and corporate governance. More importantly, they unveil how the JTBD methodology can deliver the same strategic outcomes companies seek from corporate venturing, but in weeks instead of years, and at a fraction of the cost.
Is corporate venturing the right innovation strategy for the AI era, or is there a faster, lower-risk path to capturing growth and defending against disruption?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
JTBD Case Study: Biscom Triples Their Growth Rate
2024/03/14
In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years.
Key moments from today's topic on using JTBD to accelerate revenue growth:
0:00 Transforming a 30-year-old fax software company
6:16 Improving B2B software sales and marketing strategies
15:49 Transitioning the sales team from order takers to generating new sales
20:55 Using a data-driven approach to improve sales in the healthcare market
26:03 Sales strategies and product development
30:29 Aligning company goals and strategies with customer needs
34:30 Advice on using Jobs-to-be-Done
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
How Would You Beat Apple Vision Pro Using Jobs-to-be-Done?
2023/06/12
This week, we dive into the world of Apple's latest innovation: The Vision Pro. Lauded as the pinnacle of personal electronic devices, the Vision Pro has set the tech industry abuzz. Many are left questioning its purpose - a mystery we aim to unravel using our trusted Jobs-To-Be-Done methodology. Will this enigmatic device live up to its hype, or is it a leap too far even for the giants of Cupertino?
Jay places his bet on the Vision Pro not only succeeding, but rewriting history as the most profitable, most satisfying product ever created. A bold claim indeed, especially when contrasted with Tony Fadell, the iPod's godfather, who tweeted that Apple may have just "jumped the shark" with its steep $3,500 price tag and 2-hour battery life.
This discrepancy paves the way for an in-depth analysis - has Apple pushed the boundaries of innovation or overstepped them? Join us on this journey as we leverage the Jobs-To-Be-Done framework to dissect the Apple Vision Pro and predict its trajectory.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from this episode on how would you beat Apple Vision Pro Using Jobs-to-be-Done:
00:00 Intro to Apple's Vision Pro and how to beat the product with Jobs-to-be-Done (JTBD)
04:45 Doing jobs better in three dimensional space
10:02 Apple’s Vr promo video
18:49 Examples of the power of using 3d charts
24:22 What’s the business case for the way the Apple Vision Pro came to market?
27:44 Shorting airline stocks and commercial real estate
33:16 Isolation and loneliness and how Apple Vision Pro can help or hinder that
40:50 Life as a developer on the new platform
43:58 Physical object design is a great job
48:42 How would you edit 3d files for customized experiences with the Apple Vision Pro?
58:51 The extraordinary power of touch gesture control
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
How Would You Beat Your Sales Quota in a Downturn Using Jobs-to-be-Done?
2023/04/28
In this episode, we'll look at how you can beat your sales quota in a downturn using Jobs-to-be-Done (JTBD) . And today, we have a very special guest, Paul Stansik, an operating partner with private equity firm ParkerGale. Paul was previously at Bain and Company, and he was VP of sales at ITG.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat your sales quota in a downturn:
00:00 How would you beat your sales quota in a downturn?
03:19 How the up market can hide weakness in your process?
07:12 Less data more often is the answer.
12:13 The customer’s Job-to-be-Done.
14:32 How to be more curious about your product?
18:46 How to build a buyer’s guide.
21:02 How do you choose a product category?
25:22 How do you tap into the customer's needs?
29:50 Knowing what you can’t do and being honest about it.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
How Would You Beat Banks Using Jobs-to-be-Done
2023/03/22
In this episode, we'll look at how you could beat banks using Jobs-to-be-Done. Banks are in the news because of the collapse of Silicon Valley Bank and Signature Bank. Silicon Valley Bank had a $40 billion market cap that went to zero almost overnight. So what happened and can Jobs-to-be-Done help us figure out how to both create better banks and lower the risk of bank collapses that potentially become contagion and have a negative impact on the economy? Let’s find out!
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Banks:
00:00 Intro to How Would Your Beat Banks
00:43 What happened with Silicon Valley Bank?
03:20 How would you make the next Silicon Valley Bank using Jobs-to-be-Done (JTBD?)
07:58 The success and failures of Silicon Valley Bank
14:46 How other banks can learn the specific “job” and needs of Silicon Valley Bank depositors and how to mitigate risks
24:53 Innovation threats to the banking industry & how you can use them to advance banking
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
How Would You Beat ESG Using Jobs-to-be-Done?
2023/02/26
In this episode, we'll look at ESG, which refers to environmental, social and governance for companies. This has been in the news lately because BlackRock, the largest asset manager in the world has adopted ESG principles in its investing. And there has been some backlash by opponents who, in summary, argue that investors should exclusively focus on shareholders. So the question is are ESG principles a good idea or a bad idea? And can Jobs-to-be-Done to help us answer this question. So there's some big questions with ESG. Can including it in your investing criteria generate better returns? Or is ESG just a cost at the expense of shareholders? And another related question is ESG a red herring or just greenwashing?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat ESG:
00:00 Is investing in ESG a good idea or a bad idea?
08:31 The three types of Jobs-to-be-Done and how it fits into ESG
14:24 Commercial Opportunities within ESG Example: Energy Sector
23:54 Categories of opportunities related to the ESG discussion
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
How Would You Beat Chat GPT Using Jobs-to-be-Done?
2023/02/23
In this episode, we will look at how you could beat chat GPT. We have discussed AI here before, but chat GPT has exploded with extraordinary growth. In just 60 days, it went from zero to 100 million users, which is the fastest app growth in history. So it's worth exploring what makes Chet GPT a success? And how would you beat Chat GPT using Jobs-to-be-Done (JTBD)? Let's get into it!
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Chat GPT:
00:00 Intro to How Would You Beat & Chat GPT
00:44 What has made Chat GPT a Success and a natural fit for Jobs-to-be-Done?
06:25 AI like Chat GPT threaten’s Google’s market share
09:59 How technology, like Chat GPT, over the years has been a main turning point for new “value” to customers
11:59 Understanding how Chat GTP’s job to find information is so dangerous for Google
17:04 How Github’s Copilot AI is helping solve the job of writing code without any bias
19:06 How companies can be prepared to use new technologies for exponential growth
21:06 Having the mindset of what applications and platforms you have to create equity value on things like Chat GPT
24:39 Risk of using someone else’s technology like OpenAI’s Chat GPT
30:33 How would you actually beat Chat GPT?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
How Would You Beat Healthcare Using Jobs-to-be-Done?
2023/02/06
How would you beat your competitors in healthcare markets? Healthcare is obviously a huge domain, it is a meaningful percentage of GDP. So if you were going to innovate in healthcare to create equity value, how would you do it? How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster? And with less risk in a market domain? Let's find out some possibilities in our podcast.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Healthcare:
00:00 How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster and with less risk?
02:37 What is the difference between job beneficiaries, executors, and job executors in the CRM market?
10:14 How do you segment your customer base?
15:20 Which customer do you run your segmentation on?
21:01 Why it’s so valuable to drive equity value in healthcare markets
23:57 How do you identify the people who are struggling the most?
29: 34 Apple Watch is a great example of a non-traditional competitor
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
How Would You Beat Competitive Analysis Using Jobs-to-be-Done?
2023/01/31
In this episode, we will look at competitor analysis, including understanding competitors features. How should you analyze your competitors features? How can you tell if you are adding more value to your customers than your competitors? The only way to grow and create equity value is to win in your market and take share from your competitors.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat competitor analysis:
00:00 Do your customers REALLY care about features first?
12:15 Google Sheets vs Excel - Personal user needs vs professional user needs
20:42 How the same features can be used for different markets
28:51 ZocDoc Example serving unmet needs
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
How Would You Beat Market Downturn Using Jobs-to-be-Done?
2023/01/10
In this episode, we will look at how you can beat a market downturn, like the one we are experiencing today. Since January, the S&P 500 is down 23% and the NASDAQ is down 33%. And of course, we have inflation and the Fed raising interest rates, which slows the economy and increases the cost of credit. This is not a good scenario for growth and equity value creation. But your company still has to grow and is likely still investing in product marketing and sales. So can Jobs-to-be-Done help in a down market? How would you beat a down market and still create equity value for shareholders and stakeholders? Let's explore these possibilities in today's podcast!
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat market downturn:
00:00 How would you beat a down market and still create equity value for shareholders?
03:11 What’s the first budget to get cut back in a down market?
06:52 Why is it important to define a segment in the first place?
09:41 How a downturn can cause a new group to struggle differently to get a job done.
13:32 Are you getting the job done for somebody who is willing to pay?
17:48 Do you have to flee upstream during the Great Recession?
20:26 Nest thermostat is a great example of an innovation that will take hold in a down market.
24:45 How do you know if you’re headed down the technology driven bet path?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
How Would You Beat Your Innovation Strategy Using Jobs-to-be-Done?
2022/09/21
In this episode, we will look at innovation strategies. What is an innovation strategy? Do you need one? And if so, what type? Can an innovation strategy help you beat your competition and win in your market? There are different types of innovation strategies that have been called things like routine innovation, disruptive innovation, radical architectural or platform, business model innovation, interface innovation. So what are the key innovation strategies to focus on? And what should executive teams look for in an innovation strategy?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Innovation Strategy:
00:00 Intro to the concept of an innovation strategy
03:04 The connection between innovation strategy and marketing
06:13 Can your existing product generate revenue without being innovative?
10:04 How do you differentiate from what's in your market using innovation strategy. Zune vs iPod example
13:41 Pitfalls of equating new technology with innovation
22:01 What does a successful innovation lab look like?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
How Would You Beat Artificial Intelligence and Machine Learning Using Jobs-to-be-Done?
2022/06/27
Artificial intelligence and machine learning are two technologies that have been improving quickly and definitely in the news. Google, Apple, Microsoft, Amazon, and every big company in China has been investing heavily in AI and machine learning. New companies like Open AI have received over a billion dollars collectively. Currently a lot of money is being invested in venture and in big companies in artificial intelligence and machine learning. So it better be worth it, there better be a return on that investment. So if you are on a product marketing or sales team, how should you use artificial intelligence and machine learning to accelerate your growth? And a good question is should you use it at all? How can Jobs-to-be-Done fit into the ML AI market? Let's find out...
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Artificial Intelligence & Machine Learning:
00:00 Intro to Artificial Intelligence and Machine Learning
05:23 Where would AI and ML land on your product roadmap?
08:29 Artificial Intelligence and Machine Learning being the solution to your customer's problem
14:29 Is AI the right tool for speed and accuracy yet?
19:33 ML and AI helping the emotion need of the customer
26:23 What platform do you choose to build Artificial Intelligence on?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
How Would You Beat Steve Jobs Using Jobs-to-be-Done?
2022/06/20
Why was Steve Jobs so successful? He is a legendary figure in technology and innovation. He was the founder of Apple, he was famously fired, and went on to found Next Computers and then came back as CEO of Apple in 1997. He's widely considered to be one of the most successful innovators of all time. Depending on the day Apple is still often the most valuable company in the world. Throughout the history of Apple, he's been there for major three big changes: the arrival of the PC and the graphical user interface, the iPod and portable music devices., and then of course, the iPhone, and its cousin, the iPad. But he also brought Pixar to life. He bought the company but helped to make it a success. Apple also bought Next. So in a way Apple is Next, at its core, its foundation of the Macintosh operating system is actually a Next computer. So why was Steve Jobs so successful? And how can you and your product team emulate Steve Jobs with Jobs-to-be-Done? Let's answer this question today!
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Steve Jobs:
00:00 Steve Jobs intro and why he was so successful
02:35 Steve Jobs' empathy towards customer experience
11:28 Steve Jobs as a creator using Jobs-to-be-Done
15:31 How Apple was able to fulfill multiple "jobs" with their computers and phones over the years
28:14 How Dapper Labs channeled their inner Steve Jobs for NFTs
30:30 Are there opportunities for jobs to get done better without a phone?
33:09 What would Steve Jobs say about the state of technology today?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
How Would You Beat Netflix Using Jobs-to-be-Done?
2022/06/07
Netflix is obviously a dominant player in the streaming industry, but their market cap is down 70% year to date with the market being down as well. But they've also had a net loss of 200,000 subscribers in q1, they forecast losing 2 million subscribers in q2, competition and lifting pandemic restrictions has obviously impacted their business and subscription sharing as well. And interestingly, they lost 700,000 subscribers in Russia after the war in Ukraine. So still performing well there 45% of video streaming the largest audience amongst all the streaming players, and they have good evidence in their past of getting jobs done versus their competition. So how can we use Jobs-to-be-Done to analyze and beat Netflix? Or how could Netflix turn around and continue to grow its business using Jobs-to-be-Done? Listen to find out...
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper-
Key moments from today's topic on how you would beat Netflix:
00:00 Intro to the current state of Netflix
01:40 What "job" is Netflix competing for and who is the competition?
11:49 How Netflix could use JTBD to get over their market issues
16:49 What "jobs" could Netflix expand to?
21:03 Could Netflix use the metaverse to expand their "jobs"
24:32 How big companies like Netflix can capitalize on big future platform changes
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
How Would You Beat Your Roadmapping Culture Using Jobs-to-be-Done? With Guest David Subar
2022/05/18
Today we have a special guest, David Subar. David is the Founder and Managing Partner of Interna. A firm that helps technology companies make better products faster. And David has worked with organizations of various sizes from small six member startups to large companies such as Pluto, which was sold to Viacom. Lynda.com, which was sold to LinkedIn and the Walt Disney Company. So today we're going to discuss how to beat your roadmapping culture. What does that mean? Well, every company has a culture around roadmapping and how they make decisions about roadmaps, which features get prioritized, which strategies to pursue, etc. And sometimes those cultures are explicit, and sometimes they're not. But every company has one. So what could you do to improve your roadmapping culture at your company?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat your roadmapping culture:
00:00 Intro to David Subar and how Product Teams get pulled looking at only two different perspectives: Taking every idea from their CEO or just only being data driven
07:26 Using Jobs-to-be-Done to bring market and customer data into roadmapping decisions
10:20 What are signs that a company has a broken roadmap culture?
16:37 Creating customer value
22:52 Building a product for market needs
28:45 Validating a feature by emotion can be dangerous
34:47 David talks about his experience with Lynda.com and the CEO being customer focused
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
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Read How Would You Beat? podcast reviews
Emilade11 2023/07/27
I h8 them
I think their voices are annoying, and they don’t really know what they’re talking about. I think they should add a smart, funny host who can make fun...
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