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This podcast has
39 episodes
Language
EnglishPublisher
Anthony Denman / Brett AllattExplicit
No
Date created
2019/12/19
Latest episode
2026/10/06
Average duration
63 min.
Release period
94 days
Description
The Property Marketing Podcast is an original podcast hosted by Anthony Denman, co-founder of Our Agency. In each episode Anthony talks to Australia’s most experienced property professionals, exploring their personal & professional stories whilst unearthing insights on how to create the most successful property brands possible.
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Check latest episodes from Property Marketing Podcast podcast
Adam Haddow - Designing Panorama: Architecture, Landscape and a New Perspective on Sydney
2026/10/06
In this episode, we explore the architectural vision behind Panorama—from its distinctive curved form and expressive materiality to the way each residence frames the landscape, light and extraordinary views across Sydney.
It’s a conversation about architecture shaped by its place—and designed to bring beauty, delight and joy into everyday life. Enjoy.
Igal Leis & Elia Leis - The Vision Behind Panorama: Partnership, Persistence and Uncompromising Quality
2026/09/24
In this episode, we meet the developers behind Panorama and explore the vision, persistence and long-term partnership that brought this remarkable project to life - from the discovery of the site and its seven-year planning journey to the uncompromising approach to quality that defines every residence. Enjoy
Melissa Wilson - how to create outdoor rooms, the intricacies of texture v tone and the value of having your own plant dealer.
2026/07/23
In this episode, Mellissa Wilson the lead Landscape architect of Halcyon explains how to create outdoor rooms, the intricacies of texture v tone and the value of having your own plant dealer. Enjoy.
Kirsten Stanisich - explains how to create quiet luxury, design with restraint and the value of intuitive thinking.
2026/06/18
In this episode - Kirsten Stanisich - Director of Richards Stanisich - explains how to create quiet luxury, design with restraint and the value of intuitive thinking. Enjoy.
Aidan Anderson - On finding fundamental goodness in what you do, why nature and architecture combined are so compelling and the power of authenticity.
2026/06/12
This episode features Aidan Anderson. In 2016, while working as a furniture maker, Aidan Anderson noticed something - despite a growing passion for local design, there were very few platforms truly connecting designers, makers, and the people who love their work. Out of that realisation came The Local Project, a print and digital publication dedicated to celebrating the very best in Australian, New Zealand, and North American design. From architecture and interiors to industrial design and fine art, The Local Project champions authenticity and craft- sharing the stories of our creative community through print, film, and digital channels. Today, Aidan’s vision continues to inspire, connecting us all to the creativity, ingenuity, and artistry that define our local design culture. Enjoy
John Singleton - On creating world class places, telling it like it is and remaining true blue.
2026/05/11
In this wide ranging conversation we covered everything from growing up in Enfield to discovering & falling in love with the beautiful Central Coast, rugby league, long distance swimming, what it’s like to live on a horse stud, discovering what it takes to create world class places and property developments, hosting a TV show, watching & writing ads (and songs) and reminiscing about the legendary parties he used to host at his first agency SPASM in Darlinghurst – back in the day.
Liam Hancock - The genesis of MHNDU’s success, the nuances of living on the Eastern Beaches and how to design a true sanctuary.
2026/02/05
In this Episode, Liam Hancock - the Principal of MHNDU and lead architect of Halcyon explains the genesis of MHNDU’s success, the nuances of living on the Eastern Beaches and how to design a true sanctuary. Enjoy.
Mark Seymour - Using Strategy To Attract Investment, Understanding Motivations, And The Value Of Observing People.
2024/12/12
Mark is the Business founder and owner of leading Australasian property brand marketing consultancy - Seymour Strategists, whom for the past 22 years have been a lead strategic thinking, ideation and service delivery company for over 200 large scale multi-layered (residential, retail, commercial and tourism) property projects for private and government clients across Australia, New Zealand and Asia.
In this episode Mark explains how to use strategy as an investment attraction process, be motivated by motivations and the value of people watching.
Shane Smollen - On The Alignment Of Motorsport & Business, How To Optimise Performance & Jump-Start A Datsun 180B
2024/06/13
With a remarkable career in the property industry over 4 decades, Shane has established himself as a prominent industry figure, through delivering exceptional results and consistent market leadership.
Shane is also a director of McGrath Ltd and a previous owner of a multi office real estate network, generating sales of over $3 billion per annum. His deep involvement and broad, national contact network ensures he is extremely wired into the marketplace and is well positioned to identify trends on macro and local levels, in real time.
In this episode, Shane shares his thoughts on the alignment of motorsport and business, lessons in delegation, efficiency, focus, life balance, optimising performance & jumpstarting a Datsun 180B.
Enjoy.
Deanna Lane - How To Build Your Personal Brand And Discover Your Real Purpose In Life
2024/04/08
As CEO and Founder of Fastlane Consulting Group, Deanna has been engaged by CEOs and Boards as a consultant in the field of professional services for high growth ASX listed companies including banking, finance, infrastructure, urban development, universities, professional education institutes and industry associations, as well as major arts organisations and global luxury brands.
Deanna is currently engaged as the Director, Media & Communications UDIA NSW & National and has led numerous leadership and on-line courses on marketing, media and communications and professional development training programs.
Deanna brings deep sector experience, advising on strategy, business development, corporate fundraising, stakeholder engagement, business planning and alignment of value proposition & purpose with key messaging.
In this episode….Deanna explains how to build your personal brand and discover your real purpose in life. Enjoy
Mark Macduffie - How peace, love and veggies led to help solve one of property marketing's greatest challenges
2024/02/06
Mark is the CEO and Co-Founder of Downsizer.com, a digital home-buying platform that runs on R3 Corda blockchain technology and offers an affordable risk management product to protect developers from shortfall events. His MVP (minimal viable product) targets the Australian property market, but has built his product infrastructure for scale and expansion to other similar markets, such as the UK, USA and Canada. Mark is an eternal optimist and is passionate, driven, and committed to leading the PropTech disruption or simplification (as he describes it) and creating positive social impact with Downsizer.com. In this episode we learn how peace, love and veggies (amongst other things) led Mark to help solve one of property marketing's greatest challenges - i.e how to unlock the downsizer market.
Stephen Brookes - How to create cinematic aerial film footage, revealing all on the rise of drones, and life as a pseudo rock star
2023/11/10
Stephen Brookes is the CEO and founder of Airviewonline. com. Over the last 20 years, he has helped revolutionise the way property professionals worldwide approach their marketing campaigns. Recognising the property industry’s struggle to source exceptional aerial images and video, Stephen has been dedicated to empowering his clients with the perfect resources. As a result, he has helped thousands of people collectively sell billions of dollars worth of property.
Airviewonline.com’s cutting-edge online solution has garnered widespread acclaim, captivating the attention of top Australian property marketing companies, esteemed architects, content providers, influential publishers, and prominent media outlets. Stephen’s commitment to delivering compelling marketing content has positioned him as an industry leader, leaving an indelible mark on the real estate landscape.
Stephen is on a mission to help one million property professionals boost their marketing engagement and increase their revenue by 2033. In this episode, Steve explains how to create cinematic aerial film footage, reveals all on the rise of the drones, and describes his life as a pseudo rock star. Enjoy
Leanne Pilkington - How to change company culture, create your own version of success and dance like no-one is watching.
2023/08/02
Today’s episode features Leanne Pilkington, one of the real estate industry’s most respected and sought after commentators. After all, she’s been in the industry for four decades.
Leanne is Chief Executive Officer and Director of leading New South Wales boutique real estate group Laing+Simmons.
She was the first woman to lead a real estate franchise organisation across the country. Addressing the gender imbalance, empowering women agents and contributing to a fairer operating environment are all key passions for Leanne.
She continues to pioneer industry firsts such as establishing a women’s real estate networking group, and introducing counselling and employee assistance programs for Laing+Simmons team members, while serving on industry bodies and championing the growth of professionalism in the industry at large.
Her experience covers the full spectrum of real estate services: residential sales, property management, retail management and development. Overseeing the whole Laing+Simmons group as well as focusing on the growth and development of each franchise, Leanne is instrumental in developing new products, services and training systems to meet the varying needs of each business owner.
Leanne joined Laing+Simmons in 1995 as a Franchise and Administration Manager. In 1997 she was promoted to Marketing Manager and became General Manager in 2000. In 2015 she was promoted to Managing Director. In 2021, Leanne joined the Board of Laing+Simmons as the network’s CEO. Leanne completed her Masters Degree in Business Administration at the University of Western Sydney in 2005. She used Laing+Simmons as her research subject in her thesis which analysed the attitudes and expectations of business owners, sales people and consumers. This has contributed to a strong grasp of issues that affect the real estate group and the property market generally.
In this Episode Leanne explains How to change company culture, create your own version of success and dance like no-one is watching. Enjoy.
Adam Di Marco - How to maximise development outcomes, optimise full funnel marketing tactics and go deep and narrow.
2023/06/06
Today’s episode features Adam Di Marco. With over a decade of professional experience in property development, Adam created The Urban Developer in response to a need for greater engagement, information and transparency in the property sector.
From relatively humble beginnings, Adam has driven the growth of The Urban Developer into an integrated media, events and education network that has established an enviable reputation in both media and property circles.
Adam remains active within the property industry as Managing Director of Brisbane-based development business Di Marco Group.
He has been a recipient of the Australian Institute of Management’s ’30 under 30’ Award, represented Australia at the Global Young Leaders Conference in New York and is currently an Ambassador for global microfinance provider Opportunity International.
In this episode Adam explains how to maximise development outcomes, optimise full funnel marketing tactics and go deep and narrow. Enjoy.
George Glover - On cost per lead vs cost per sale, the future of ChatGPT and the potential of on-line property transactions
2023/03/09
George is a successful entrepreneur having founded several multi-million dollar revenue companies from scratch without any external investment alongside his business partner Mike Bird.
His current “day job” is being the CEO of the award-winning performance marketing agency Social Garden. The agency is home to 70+ employees across four countries and drives digital marketing and sales programs for many publicly listed property development companies as well large institutions such as Universities and Government organisations.
George is also a Non-Executive Director and major shareholder at two of his portfolio companies which include Australia’s largest off-the-plan property marketplace, Urban.com.au, and US tech-enabled brokerage and agency, Snaplistings.com
He recently closed a private share sale with carsales.com co-founder Steve Kloss which valued his companies at more than $40M (in the middle of a major downturn in tech company valuations).
George loves the process of growing a business from an idea into an enterprise. The sweat, the highs, the lows and the people who make the dream possible.
Outside of business, George spends his time obsessing over sport and enjoying the outdoors with his family. He’s an avid skier, golfer, basketballer, footy player and skateboarder.
George is highly engaged in the non-for-profit space and works closely to empower community organisations with skills, connections and capital via his partnership with Igniting Change.
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